Watch What Happens When LUSH Takes a Stand Against Animal Testing!

Summary

The Lush Regent Street shop conducts a powerful endurance performance, simulating brutal animal tests on a human to raise awareness against cosmetic animal testing. The campaign urges the EU Parliament to end the practice, which has been delayed for decades despite the 1993 directive. Lush, never testing on animals, is gathering signatures for a petition and initiating a global campaign across 49 countries, aiming to stop this cruel and unnecessary practice.

Takeaways

• 🌍 Lush is conducting a global campaign against animal testing in cosmetics across 800 shops in 49 countries.
• 🐰 The campaign features a performance art piece with a human subject to mimic the brutality of animal testing.
• 📅 The EU's cosmetics directive, passed in 1993, bans animal testing for cosmetics, but the industry has been granted multiple delays.
• 🔍 Lush is gathering petition signatures to urge the EU Parliament to stop further delays and end animal testing.
• 😢 The public is often unaware of the extent of animal testing in the cosmetics industry, which kills millions of animals annually.
• 🔬 Animal testing data is considered unreliable and unnecessary by many, including Lush.
• 📢 The campaign is designed to raise awareness and sympathy among the public for the cause.
• 😡 Lush and its supporters are angry about the continued use of animal testing in the cosmetics industry.
• 📈 The campaign's synchronized global effort is intended to amplify its impact and significance.
• 🚫 Lush has never tested on animals and advocates for other companies to follow suit.
• 📝 The public is encouraged to sign petitions and get involved in the fight against animal testing in cosmetics.

Q & A

What is the location of the event described in the transcript?

The event is taking place outside the Lush Regent Street shop.

Who is the human test subject mentioned in the script?

The human test subject is a young girl named Nicole, who is 23 years old, a vegan, and a performance artist.

What is the purpose of the endurance performance by Nicole?

The purpose is to raise awareness about the cruelty of animal testing in the cosmetics industry and to encourage the end of such practices.

What is the main goal of Lush's campaign?

The main goal is to eliminate animal testing in cosmetics, starting in the EU and eventually expanding worldwide.

How many animals are reportedly killed annually for cosmetics testing?

Millions of animals are reportedly killed each year for cosmetics testing.

When was the cosmetics directive passed, and what did it initially state?

The cosmetics directive was passed in 1993, stating that no animals could be tested on for cosmetics.

What has been the化妆品 industry's response to the cosmetics directive?

The cosmetics industry lobbied for and received multiple delays, and they are currently asking for another ten-year delay.

How long has it been since the cosmetics directive was passed?

It has been 20 years since the directive was passed.

What action is Lush taking to gather support for their cause?

Lush is getting petitions signed in their shops to show support for ending animal testing in cosmetics.

How does the public react to the performance and the campaign?

The public shows shock, sympathy, empathy, and a desire to sign the petition and support the campaign.

How significant is this campaign for Lush?

This is Lush's first-ever global campaign, being run in over 800 shops across 49 countries, making it highly significant.

What is the final message of the transcript to those concerned about animal testing?

The message is to visit a local Lush shop, sign the petition, and get involved in the campaign to help stop animal testing in the cosmetics industry.