1 2 2 Cloud Adoption - Some case studies

Summary

This video explores how businesses like American Airlines, UBank, Bitly, and ActivTrades have leveraged cloud technologies to enhance customer service, foster innovation, achieve enterprise scale, and accelerate growth. American Airlines improved operational efficiency with microservices on IBM Cloud. UBank innovated with IBM Cloud's PaaS, launching a virtual assistant. Bitly migrated to IBM Cloud for scalable infrastructure. ActivTrades migrated trading systems to IBM Cloud for enhanced performance and security.

Takeaways

• 🚀 **Customer Experience Innovation**: American Airlines leveraged cloud-native microservices to improve customer service and operational efficiency.
• 🛠️ **Removing Innovation Barriers**: UBank embraced a PaaS model to empower developers, reduce resource needs, and accelerate time to market.
• 🌐 **Global Scalability**: Bitly transitioned to a cloud-based model for scalable infrastructure, achieving a global presence and cost-effective operations.
• 💹 **Performance Acceleration**: ActivTrades migrated to the cloud to enhance trading system performance, reduce latency, and streamline new feature delivery.
• 💼 **Operational Efficiency**: Cloud technologies enable businesses to achieve faster development cycles and improved productivity.
• 💡 **Innovation Enablement**: IBM Cloud's PaaS offerings foster innovation by providing quick, easy, and cost-effective development resources.
• 📊 **Data Management**: Bitly managed a vast dataset in a flexible and cost-effective cloud object storage environment.
• 🔒 **Security and Availability**: ActivTrades benefited from a secure and highly available cloud platform to protect client investments.
• ⏱️ **Rapid Resource Provisioning**: Businesses can quickly provision new resources in the cloud to respond to emerging needs.
• 🌟 **Competitive Advantage**: Cloud technologies provide a competitive edge by enabling better customer service and faster innovation.

Q & A

How has the airline industry been using cloud technologies to improve customer service?

American Airlines transformed their technology platform by moving from monolithic code to cloud-native microservices architecture on the IBM Cloud, which allowed for faster development and release of new apps, improved operational reliability, and quicker response times for customers.

What benefits did American Airlines achieve by adopting a cloud-native approach?

American Airlines experienced faster development and release of new apps, improved operational reliability and productivity, and reduced costs by avoiding upgrade costs associated with their existing customer-facing applications.

How does UBank's use of IBM Cloud Platform as a Service (PaaS) model contribute to innovation?

UBank utilized the IBM Cloud Platform to give developers more control, reduce the need for additional resources, and accelerate the speed to market. This approach fostered innovation and led to the launch of new initiatives, including a virtual assistant using IBM Watson technology for online home loan applications.

What were the outcomes of UBank's initiatives on the IBM Cloud Platform?

UBank achieved a faster time to market through streamlined development processes, greater innovation with quick and cost-effective cloud-based development resources, and more efficient operations.

Why did Bitly decide to migrate to a cloud-based IT infrastructure?

Bitly sought an agile and cost-effective IT infrastructure to support its transition from a startup to an enterprise product. They needed a cloud model with pay-as-you-go pricing, scalability, a global presence, and low-risk migration.

What were the results of Bitly's migration to IBM Cloud?

Bitly successfully migrated 25 billion data-infused links to the cloud with data center locations worldwide, stored a 1 billion user interaction dataset in a flexible and cost-effective cloud storage environment, and transformed its IT operations to scale for growth and focus on new product development.

How does ActivTrades use cloud technologies to meet the demands of financial traders?

ActivTrades migrated its trading systems to IBM Cloud for VMware solutions to reduce latency, accelerate execution, and streamline the delivery of new functions. This provided a performance boost, security-rich platform, and faster resource allocation for emerging requirements.

What specific benefits did ActivTrades gain from moving to IBM Cloud?

ActivTrades experienced up to a 3X performance boost, which helped clients seize profit opportunities more quickly. They also gained a security-rich cloud platform with ultra-high availability and the ability to activate new resources within hours instead of days.

What are some of the key takeaways from the case studies presented in the video?

The key takeaways include the ability of cloud technologies to improve customer service, remove barriers to innovation, achieve enterprise scale, and accelerate growth. Companies like American Airlines, UBank, Bitly, and ActivTrades have leveraged cloud platforms to enhance their operations and meet customer demands more effectively.

How do cloud technologies facilitate better customer service in the airline industry?

Cloud technologies, as demonstrated by American Airlines, facilitate better customer service by enabling faster development and deployment of digital self-service tools, improving operational reliability, and reducing response times for end customers.

What is the significance of the IBM Cloud Platform in fostering innovation for UBank?

The IBM Cloud Platform is significant for UBank as it provides a framework that streamlines development, empowers product teams, and enables the rapid deployment of cloud-based resources, which are essential for fostering innovation and operational efficiency.