The SEO Strategy to BREAK into Competitive Niches

Summary

This video script outlines a strategic approach to SEO growth in competitive markets. It suggests starting with low competition keywords to build authority and revenue, then leveraging this to target more competitive terms. The key is finding unique 'seed' keywords using tools like Ahrefs, identifying patterns in keyword rankings, and following competitor 'rabbit holes' to uncover untapped opportunities. The process involves creativity, curiosity, and strategic content creation to rank high in search engines and grow a site's influence.

Takeaways

• 📈 The script discusses a successful SEO strategy for growing websites in competitive niches by targeting low competition keywords with high business potential.
• 🔍 The initial challenge is finding these low competition keywords, which is likened to finding unique seeds that have not been widely discovered or used by competitors.
• 📓 The 'notebook' symbolizes the importance of focusing keyword research around one's own product and business to maintain alignment and relevance.
• 🌱 The 'bag of seeds' represents the idea of using unique and less common seed keywords in keyword research to discover untapped opportunities in SERPs.
• 🎲 The 'Connect Four' game is used as a metaphor for identifying patterns in keyword rankings to exploit low competition keywords systematically.
• 🐇 The 'toy rabbit' symbolizes the need to follow competitors' leads and explore deeper into niches to uncover additional low competition topics.
• 🔑 Using unique seed keywords with a tool like Ahrefs' Keywords Explorer can yield a variety of content ideas that are less saturated and more likely to rank.
• 🔍 The process of identifying competitors and analyzing their successful low competition keywords can reveal valuable insights and further content opportunities.
• 📊 By sorting and analyzing competitor data based on Domain Rating and traffic, one can pinpoint niche sites that may offer additional keyword opportunities.
• 🔄 The script emphasizes the importance of creating quality content that ranks for these keywords to build site authority and earn backlinks, which in turn enables targeting of even more competitive keywords.
• 🌟 The ultimate goal is to build a site's authority to the point where it can rank for almost any topic, allowing for the enjoyment of the fruits of one's labor in the form of organic SEO traffic.

Q & A

What is the main SEO strategy described in the script?

The main SEO strategy involves finding low competition keywords with business potential, ranking for these topics to build website authority and financial resources, and then progressively targeting more competitive keywords using the established authority and resources.

What is the biggest obstacle in the SEO strategy mentioned?

The biggest obstacle is finding low competition keywords with high business potential at the beginning of the SEO process.

What role do the four items in the box play in the keyword research strategy?

The four items symbolize different aspects of the keyword research strategy: the notebook represents focusing on one's product and business, the bag of seeds signifies using unique seed keywords, the connect four game indicates identifying patterns in keyword rankings, and the toy rabbit suggests following the competitors' rabbit holes to uncover untapped topics.

Why are hemp seeds used as an analogy in the script?

Hemp seeds are used as an analogy to represent unique seed keywords that, while not as commonly known or used, offer more value and can lead to discovering low competition keywords in SEO.

How can one find unique seed keywords for their keyword research?

Unique seed keywords can be found by using a tool like ChatGPT to generate a list of related words or phrases, which can then be refined and used in keyword research tools like Ahrefs' Keywords Explorer.

What does the script suggest as a method to find low competition keywords related to specific credit scores?

The script suggests using the 'Include' filter with wildcards (*) in Ahrefs' Keywords Explorer to find keywords ending in 0 or 5, which are related to specific credit scores and have low competition.

How can one identify competitors who have successfully ranked for low competition keywords?

One can identify such competitors by using Ahrefs' Keywords Explorer to find low competition topics, then using the Traffic Share by Domains report to see which websites get the most search traffic for these keywords.

What is the purpose of the 'Connect Four' game analogy in the keyword research process?

The 'Connect Four' game analogy is used to illustrate the importance of identifying patterns in keyword rankings, which can then be exploited to find more low competition keywords.

How can one uncover more low competition topics by following competitors?

By identifying low authority websites that get a decent amount of search traffic from low competition keywords, one can follow the rabbit hole by examining those competitors' top-performing pages to uncover additional low competition topics.

What is the final step in the SEO strategy after finding low competition keywords?

The final step is to create high-quality content that ranks for these keywords, which will help build the site's authority and attract backlinks, allowing for a rinse-and-repeat cycle of targeting progressively more competitive keywords.