The SEO Strategy to BREAK into Competitive Niches
Summary
TLDRこの動画スクリプトは、競争が激しいオンラインニッチでSEOトラフィックを大幅に増やすための戦略を説明しています。その戦略は、競争が少ないキーワードを見つけ、ビジネスの可能性があるトピックとしてランキングを上げることです。ウェブサイトの権威と資金を築き、より競争力のあるキーワードを目指していくことで、サイトは最終的に高い権威を持つため、ほとんど何でもランキングできるようになります。このプロセスで重要な役割を果たすアイテム群と、どのようにそれらを組み合わせてGolden Keyword Research Strategyを作り出すかの方法を紹介しています。
Takeaways
- 📈 SEOの流量が爆発的に増加しているウェブサイトは、同じSEO戦略を使用している。
- 🔍 低競争のキーワードを見つけ、ビジネスの可能性があるトピックをランキング化することでウェブサイトの権威と資金を築く。
- 🌟 ウェブサイトの権威を増やし、より競争の激しいキーワードを目指すことで、ウェブサイトの成長を促進する。
- 🚀 最初の大きな障害は、ビジネスポテンシャルが高い低競争のキーワードを見つけること。
- 📓 ノートはAhrefsの秘密を保持し、製品とビジネスに集中している。
- 🌱 キーワードリサーチでユニークな種を使用すると、競争の激しいNAを突破することができる。
- 🎲 コネクトフォーはパターンを識別し、競争相手を打ち破くゲームである。
- 🔎 特定のクレジットスコアに関する低競争のキーワードを見つけるために、パターンを識別する。
- 🐰 競争相手のウェブサイトを分析し、「ウサギの穴」を追跡することで、新たな低競争のトピックを発見できる。
- 🔄 競争相手のキーワードランキングのパターンを見つけ、それに基づいて新しい低競争のトピックを探す。
- 🛠️ これらの低競争のキーワードを使用してコンテンツを作成し、Googleでランキングすることで、ウェブサイトの権威を高め、次の成長を築く。
Q & A
SEOトラフィックの成長を実現する戦略は何ですか?
-低競争キーワードを見つけてそれらのトピックでランク付けし、ウェブサイトの権威と資金を構築することです。その後、より競争の激しいキーワードを目指し、サイトがほとんど何でもランク付けできるほど権威を持つまでこのプロセスを繰り返します。
キーワードリサーチ戦略で使用される4つのアイテムは何ですか?
-ノートブック、種の袋、コネクトフォーのゲーム、おもちゃのウサギです。
なぜこれらのアイテムが重要なのですか?
-これらのアイテムは、低競争または競争がないビジネスポテンシャルのあるキーワードを見つけるためのキーワードリサーチ戦略において、重要な役割を果たします。
低競争キーワードを見つける最大の障害は何ですか?
-高いビジネスポテンシャルを持つ低競争キーワードを見つけることです。
ヘンプシードはキーワードリサーチにどのように役立ちますか?
-ヘンプシードは、競争の激しいニッチでSERPを突破する鍵であり、ユニークな種を使うことで、ビジネスポテンシャルのある低競争トピックを見つけるのに役立ちます。
ユニークなシードキーワードを見つける方法は?
-ChatGPTに「クレジットカードに関連する20の単語やフレーズを教えて」と尋ねることで、潜在的にユニークなシードを得ることができます。
Connect Fourゲームはキーワードリサーチにどのように使われますか?
-Connect Fourゲームは、パターンを識別し、それに基づいて競合を打ち負かす戦略を象徴しています。特定のクレジットスコアに関連する低競争キーワードのパターンを見つけるのに役立ちます。
「うさぎの穴」を探索することの意義は何ですか?
-競合他社が見つけて価値を生み出している未開拓の低競争キーワードトピックを発見するためです。
低競争キーワードのリストをどのように使用しますか?
-このリストを使用して、これらのキーワードで最も検索トラフィックを獲得しているウェブサイトを特定し、競合調査として活用します。
「キャッシュフローを構築し、バックリンクを獲得してサイトの権威を高める」プロセスの目的は何ですか?
-サイトの権威を高め、より競争の激しいキーワードでランク付けできるようにするためです。これにより、SEOトラフィックの成長を実現し、労働の成果を享受することができます。
Outlines
📈SEO成功戦略と金のキーワード探索法
このセクションでは、世界で最も競争の激しいオンラインニッチでSEOトラフィックを大幅に増加させたウェブサイトが紹介されています。彼らが共通して使用している戦略は、ビジネスポテンシャルを持つ低競争キーワードを見つけてランクインさせることで、サイトの権威と資金を構築し、次第により競争の激しいキーワードを目指すことです。この戦略の最大の障壁は、ビジネスポテンシャルの高い低競争キーワードを見つけることであり、解決策は特定のアイテム(ノートブック、種の袋、コネクトフォーのゲーム、おもちゃのウサギ)を使ったユニークなキーワードリサーチ戦略にあります。このアプローチにより、競争の激しいニッチであっても、ビジネスの可能性を秘めた低競争トピックを発見することが可能です。
🔍独自のキーワード種を使用した競争の少ないトピックの探索
このセクションでは、ユニークな「種」キーワードを使用して、競争が少なくビジネスポテンシャルのあるトピックを発見する方法が説明されています。特に、麻の種を例に挙げ、それが一般的な種とは異なり栄養価が高いことから、キーワードリサーチにおいても独自の「種」を使用することの重要性が強調されます。さらに、ChatGPTを使用してユニークな種キーワードを生成し、それらをキーワードリサーチツールに適用することで、競争の少ない有望なトピックを見つけ出すプロセスが紹介されています。さらに、キーワードリストから競争が少ないトピックを選択し、それらに基づいてさらに調査を進めることで、競争の激しいニッチでも成功する可能性を高める戦略が展開されています。
🌟繰り返し成功への道
このセクションでは、発見した低競争キーワードに基づいてコンテンツを作成し、それによってサイトの権威を築き、さらに多くのバックリンクを獲得するプロセスが説明されています。こうすることで、サイトは徐々に権威を高め、より競争の激しいキーワードでランクインできるようになります。最終的には、繰り返しによる成長戦略を通じて、最も競争の激しいニッチでも成功を収めることができるようになり、その努力の成果を享受できるようになります。このアプローチは、持続可能なSEO成長戦略の構築において中心的な役割を果たします。
Mindmap
Keywords
💡SEO
💡low competition keywords
💡business potential
💡Ahrefs
💡Connect Four
💡unique seed keywords
💡keyword difficulty
💡domain rating
💡golden keyword research strategy
💡rabbit hole
💡content creation
Highlights
The websites discussed have experienced massive growth in SEO traffic by using a specific SEO strategy.
The SEO strategy involves finding low competition keywords with business potential and ranking for these topics to build website authority and bankroll.
As the website's authority grows, it can progressively target more competitive keywords, following a rinse and repeat approach.
The initial challenge is identifying low competition keywords with high business potential.
The metaphor of a notebook represents the importance of focusing the keyword selection strategy around the product and business.
The bag of seeds symbolizes the need for unique seed keywords in keyword research to find low competition topics.
Hemp seeds in the bag represent the unique and nutrient-dense opportunities in choosing unconventional seed keywords.
Using unique seed keywords can lead to discovering low competition topics that have been overlooked by competitors.
ChatGPT can be utilized to find unique seed keywords by generating words or phrases related to a specific niche.
The Connect Four game analogy emphasizes the importance of identifying patterns in keyword research to outperform competitors.
Specific credit score keywords ending in 0 or 5 represent a pattern that can be exploited for low competition opportunities.
Using Ahrefs' Keywords Explorer and filters can reveal a plethora of low competition keywords with significant search volumes.
The toy rabbit, Sam, symbolizes the need to follow rabbit holes to uncover untapped topics by investigating competitors' successful low competition keywords.
Ahrefs' Batch Analysis can help identify low authority sites with significant search traffic, indicating successful niche sites to explore further.
By examining the top pages of competitor sites, additional low competition topics can be discovered and added to the keyword list.
Continual application of this keyword research strategy, including following competitor patterns, can lead to substantial growth in competitive niches.
Creating content that ranks for these identified keywords is crucial for building site authority and earning backlinks.
Transcripts
These websites have had massive growth in SEO traffic in some of the world's most
competitive online niches.
The best part?
They all use the exact same SEO strategy.
The strategy goes something like this: find low competition keywords with business potential,
rank for these topics which will build both your website's authority and bankroll, use that authority
and bankroll to progressively go after more competitive keywords, and rinse and repeat
until your site is so authoritative that it can rank for basically anything.
And then all you have to do is kick back, look up into the sky and enjoy the fruits
of your labor.
Now, while this may sound like pure bliss, the biggest obstacle is at the beginning:
finding low competition keywords with high business potential.
But the solution to this problem is in this box.
Now, we have four items here: we have a notebook, a bag of seeds, cool, a classic game of connect four,
and this toy rabbit.
All of these items play a significant role in the process I'm about to share with you.
And while they hold little utility on their own, when you combine them together, like you'd
do with ingredients for a recipe, the end result is a golden keyword research strategy that can
help you find low and sometimes even no competition with business potential.
And I'll prove to you this works as we head on over to the wheel of impossible niches.
This wheel contains some of the most competitive online niches on the planet.
It's got everything from gambling to insurance to web hosting, and the list goes on.
Let's give this a spin and whatever niche it lands on is the niche that we're going to use
to find low competition topics with business potential.
And there you have it, folks.
Credit cards and personal finance it is.
Back to the box.
Now, the first item I want to talk to you about is this notebook.
This book right here is special.
It holds the secrets to everything that happens at Ahrefs.
It shows our product roadmap, the technical details that make our crawler the most active
in all of SEO land, and it even holds the secrets of what gives us an edge over our competitors.
This book is laser-focused on our product and business.
And if you want to experience the goodness of this golden keyword research strategy,
then your keyword selection strategy should be no different – laser-focused around your
product and business.
Now, let's put the notebook to the side and talk about this strange one right here.
A bag of seeds.
So it looks like this bag is full of pumpkin and sunflower seeds.
Both are edible.
Both are delicious.
But both are pretty ordinary.
Now, if you dig into this bag, you're going to find this.
These are hemp seeds.
Not everyone has tried them.
They don't look as appetizing, they don't taste as appetizing, but they're more nutrient dense,
they contain omega 6 fatty acid, and provide tons of other health benefits that pumpkin
and sunflower seeds unfortunately don't provide.
Hemp seeds are unique and for some, are the key to a healthy diet.
And in the same way, using unique seeds in your keyword research will be the key to
penetrate SERPs in competitive niches.
These are what will help you find low competition topics with business potential.
For example, if I gave you five seconds to think about seed keywords for our credit card
and personal finance niche, chances are, you and I will come back with the same
two seed keywords.
We'd search them in a keyword research tool like Ahrefs' Keywords Explorer, go to a Keyword
ideas report, and set some keyword difficulty filters, only to realize that most keywords are
branded queries where our site probably wouldn't be able to rank.
And even if we did rank, we wouldn't be able to extract any value from these "login"-type
queries because you can't help people login to their credit card account.
The reason why there are barely any good low competition keywords here is because your
competitors all did keyword research with the exact same seed keywords.
They went after the low competition keywords and those are now mid- to high- competition keywords.
Now, if you do this exact same process but use unique seed keywords instead, then you
end up with very different results.
And the fastest way to find unique seeds is to use ChatGPT.
So I'll type: "give me 20 words or phrases related to credit cards."
And in a second or two, you have a whole bunch of potentially unique seeds.
Ask for more… and there you have it.
Now, if you clean up some of these seeds, take them to a keyword research tool like
Ahrefs Keywords Explorer, then go to a Keyword ideas report and set the exact same filters as we
did before, we actually have some good content ideas, like "650 credit score," "cash advances at
capital one," "cash advance apps that don't use plaid," "how much of a home loan you can get
with a 650 credit score," and there's actually so many good topics here if you take 15 minutes
to sift through the results.
Now, whether these keywords have "high" business potential or not depends on what
you do as a business.
But in my opinion, these topics seem pretty versatile for affiliates, credit card companies,
mortgage companies and even general info sites.
Alright, so you have these low competition keywords with business potential thanks to
unique seeds and your trusty notebook ensures that you align these topics with your business
and product.
But stopping here would be a huge mistake because you'd be missing out on what this
can do for you.
While this might look like a classic game for children, Connect Four is a game all about
identifying and playing off of patterns.
And once you identify that pattern…
Beating the competition is quite easy.
Crushed!
So, looking back at our keyword ideas report of low competition credit card keywords, what
pattern do you see here?
That's right!
We have some very low competition keywords related to specific credit scores.
More specifically, these keywords end in a 0 or a 5.
And if we look at the top-ranking pages for one of these keywords, you'll see that the pages are
about whether that credit score is good or bad.
So, let's start a new search in Ahrefs' Keywords Explorer with just the seeds, "credit score"
and "credit scores."
Then let's go back to the Matching Terms report.
Now, to find specific credit score keywords with a 0 or 5 at the end, we can use the Include filter.
And all I'll do is add "*0 , *5."
And what the asterisk will do is act as a wild card.
So let's hit the Any word tab and apply the filter.
Finally, I'll set a keyword difficulty score with a low maximum number and hit the Show result button.
And now we have over 1,500 low competition keywords with a cumulative search volume of
around 200,000 searches in just the US alone in one of the most competitive niches
in the online and offline world.
But we're not done yet.
In fact, we've only begun our work here because it would be a shame not to put Sam to work.
Not me – this one.
Meet Sam.
She loves organic carrots from the grocery store.
And she loves long walks in the woods.
But there's nothing she enjoys more than to burrow into a hole to see where it leads.
We need to let our curiosity lead us down these rabbit holes because your competitors
that have experienced the sweet, sweet nectar of low hanging keyword research driven fruit
have probably gone all in and found a whole bunch of low competition keywords that are
driving business value for them.
So, all you have to do to uncover these untapped topics is find who those competitors are and
follow the rabbit hole.
Here's how it's done.
First, you're going to need a list of low competition topics.
I made a list of a hundred or so keywords based on the exact reports I showed you before.
Next, you'll want to paste that list of keywords into Ahrefs' Keywords Explorer and run a new search.
Then, I'll go to the Traffic Share by Domains report which is going to show us the websites
that get the most search traffic based on these low competition keywords – meaning,
websites that have already done this research and executed on their rankings.
Now, because there's going to be a mix of high and low authority sites, we'll need to
export the list and take it into a tool like Ahrefs' Batch Analysis which will show us the SEO
metrics for up to 200 sites at a time.
The last thing I'm going to do is sort the data in ascending order by Domain Rating,
which is a score that represents a website's authority.
And now all you need to do is this.
Look at the DR column along with the Traffic column.
If you notice a low authority website that gets a decent amount of search traffic like these ones,
then fixate your eyes to the domain name.
If the domain name looks like a relevant niche site to yours, then it's time to follow the rabbit hole.
For example, "cain mortgage team" obviously looks like a site about mortgages.
Click it – and yes, it is.
Mortgages are another insanely competitive niche.
And if your site happens to be about personal finance, then this looks like a rabbit hole
worth following.
So, I'll take that mortgage site's domain and paste it into Ahrefs' Site Explorer, then go to
the Top Pages report to see the pages that send them the most search traffic.
And I'm pretty sure that we've just uncovered some more low competition topics like "how
much house can i afford with a 60k salary" or "protected interest rates in 5 years."
Sift through all the topics and add any worthy ones to your keyword list.
And when you're done, go back to Batch Analysis, choose your next competitor
and do the exact same thing.
And if you run out of competitors, go back a step and play a game of connect four.
Look for patterns in your competitor's keyword rankings.
For example, this topic of "how much house can I afford" also has a specific number there.
So let's go back to Keywords Explorer and search for "how much house can I afford."
Hit the Matching terms report and let's set those same filters that we did in the beginning.
And we now have even more low competition topics that are built around a pattern.
Now, follow those rabbit holes and in the end, you end up with a golden keyword research
strategy that can help kickstart your growth in even the most competitive niches.
Then you need to go and create content that's actually going to rank in Google for these keywords.
And this will again, build your bankroll and help you earn backlinks to your content building your
site's authority.
Then rinse and repeat, rinse and repeat.
And when that day comes where you get to enjoy the fruits of your labor,
remember the guy on the grass.
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