My First Tech Product is Coming ! *Layers*

Summary

In this video, Shlok, founder of Tech Burner, shares his journey of launching tech products, including the challenges and failures along the way. He reflects on his first product, a Bluetooth speaker that didn't meet his expectations, and his decision to always aim for the best. After investing heavily in research and development, Shlok and his team have now created a unique smart watch, which they designed with a goal to push boundaries. He discusses the effort, risks, and passion behind building innovative products that stand out in the market.

Takeaways

• 🚀 The speaker decided to develop their first tech product a year and a half ago after previously creating startups and running factories.
• 🎧 The speaker’s first tech product, a Bluetooth speaker named 'Buff,' launched on January 20, 2018, but it was a failure due to better competitors and lack of expertise.
• 🏆 The speaker made a resolution that future products would be the best in their category, aiming for next-level quality.
• 📹 The speaker, Shlok, has been making videos for the past 10 years, aiming to bring positivity and inspiration through high-quality, next-level creations.
• 💼 Despite facing challenges like losing 70% of their team, the company persisted and became India's number one skin brand six months after launch.
• 🎨 They collaborated with Marvel and launched designer cases and transparent, non-yellowing phone cases, but they set them aside for bigger, more next-level projects.
• 🏭 The company registered as 'Layers Electronics Private Limited' two years ago, seeing skins as a first step towards creating more advanced tech products.
• ⌚ They are now launching a new smart watch, taking a massive risk, and aiming to compete with global brands despite being a small startup.
• 🇮🇳 They plan to bring the product's assembly to India within six months, despite currently outsourcing the process to China.
• 📦 The speaker is emotional about the launch of their product, especially highlighting the custom packaging design and attention to detail.

Q & A

What inspired the speaker to create a tech product?

The speaker was inspired by the desire to create something next-level and to excel in any field they entered. Their past ventures in startups and factories also motivated them to take on the challenge of creating a tech product.

What was the first tech product created by the speaker, and why did it fail?

The speaker’s first tech product was a Bluetooth speaker called 'Buff,' launched on January 20, 2018. Despite positive feedback, the speaker was dissatisfied with the product's quality compared to competitors, leading them to discontinue it.

What key lesson did the speaker learn after the failure of their first product?

The speaker learned that if they were to create anything in the future, it should be of the highest quality, and they should aim to be the best in that category.

What is the speaker's view on adding positivity and inspiration to people’s lives?

The speaker believes that the easiest way to add positivity, inspiration, or a mindset shift in people’s lives is by doing next-level things themselves, as those emotions transfer to others.

How did the speaker's team overcome the challenges while creating their product?

The team faced multiple challenges, such as delays, issues in factories, and even team members leaving. However, they persevered by tackling each problem step by step and eventually succeeded.

What led the speaker to decide on creating designer cases instead of rushing into a new tech product?

The speaker and their team spent six months contemplating the direction they wanted to take and realized it was too soon to launch another tech product. They decided to focus on creating high-quality designer cases that stood out in the market.

What was the challenge the speaker and their team faced regarding creating transparent cases?

The team aimed to build a transparent case that wouldn’t turn yellow over time. They recognized this as a common problem but found no existing solution, prompting them to develop their own.

What is 'Layers Electronics Private Limited,' and what is its significance?

'Layers Electronics Private Limited' is the registered company name for the speaker's business. This name signifies the company's shift from creating skins and cases to entering the tech industry with a broader vision.

What makes the new smartwatch the speaker is developing a risky venture?

The new smartwatch is the speaker's biggest risk so far because it involves extensive investment in terms of time, money, and effort. Additionally, they are competing with well-established tech companies that have multi-billion-dollar resources.

Why does the speaker avoid wearing smartwatches, and how does this relate to the product they are launching?

The speaker avoids wearing smartwatches because they don’t find them 'cool' and feels that most high-profile people, like athletes and designers, prefer other wearables or luxury watches. This perspective led the speaker to design a smartwatch that they feel will redefine the wearable market.