Okay, Ubisoft. We Need To Talk.
Summary
TLDRThe video discusses Ubisoft's current challenges in the gaming industry, highlighting the controversy surrounding 'Assassin's Creed Shadows'. It criticizes Ubisoft's management, the ineffectiveness of diversity consultants, and the company's hiring practices. The speaker urges the gaming industry to prioritize competent and passionate game development, and to avoid the pitfalls of incompetence and poor representation.
Takeaways
- π« Ubisoft has cancelled its participation in the Tokyo Game Show and stopped distribution of press preview copies of Assassin's Creed Shadows.
- ποΈ The game's merchandise featuring a destroyed Torri Gate caused controversy due to its association with the atomic bombing of Nagasaki.
- π Criticism is directed at diversity consultants and history experts for failing to prevent cultural insensitivity in the game's design.
- π The video suggests that Ubisoft's management and development practices are flawed, leading to a lack of competent products.
- πΈ The use of diversity consultants is criticized for adding unnecessary cost without providing value to the game's development.
- π The video highlights the failure of diversity initiatives in accurately representing cultural topics and values.
- π₯ The speaker criticizes the hiring practices of Ubisoft and similar companies for excluding certain groups and promoting extremism.
- π Ubisoft's stock value is falling, and the company is accused of using bots to create a false sense of positivity.
- πͺ The video encourages game developers to focus on creating quality games and assures them of support from the gaming community.
- β A call to action for gamers to be mindful of 'friendly fire' and to differentiate between the problems of incompetence and the diversity of the gaming community.
Q & A
Why did Ubisoft cancel its participation in the Tokyo Game Show?
-Ubisoft canceled its participation in the Tokyo Game Show due to the controversy surrounding the Assassin's Creed Shadows game, which included the depiction of a destroyed Torri Gate, evoking memories of the atomic bomb in Nagasaki during World War II.
What was the issue with the press preview copies of Assassin's Creed Shadows?
-Ubisoft reportedly canceled the distribution of press preview copies of Assassin's Creed Shadows, possibly due to the negative backlash and controversy the game was facing.
What cultural insensitivity is highlighted in the script regarding Assassin's Creed Shadows?
-The script points out the cultural insensitivity in the game's depiction of a destroyed Torri Gate, which is associated with the tragic history of the atomic bombing in Nagasaki, Japan.
What role did diversity consultants play in the development of Assassin's Creed Shadows, according to the script?
-The script criticizes the role of diversity consultants, suggesting that they failed to provide value to the game and contributed to a product that was culturally insensitive and offensive to the Japanese people.
What are the three lessons the script suggests the gaming industry should learn from Ubisoft's situation?
-The script suggests three lessons: 1) The need for better management in brand development and marketing, 2) The failure of diversity consultants to add value to the game, and 3) The issue with hiring practices that exclude certain groups and favor others without regard to competence.
How does the script describe the management of Ubisoft?
-The script describes the management of Ubisoft as lacking vision and ability, which is indicative of a broader issue in the entertainment industry where insufficient management is sabotaging commercial viability.
What is the script's view on the effectiveness of diversity consultants in the gaming industry?
-The script views diversity consultants as ineffective, having failed to contribute positively to the game's development and instead causing harm to the cultural landscape.
What criticism does the script level at development teams composed of diverse individuals?
-The script criticizes such teams for failing to meet basic competence levels and for producing products that are not only functionally inadequate but also disrespectful to their customers.
How does the script characterize the individuals hired through mentorship programs and specific hiring practices at Ubisoft?
-The script characterizes these individuals as radicalized extremists who are self-absorbed and incapable of accepting criticism or improving, leading to products that are detrimental to the company and the industry.
What is the script's stance on the role of diversity in the gaming industry?
-The script argues that the problem is not with diversity itself, but with incompetent individuals who lack life experience and understanding of the real world, and who are given roles they are ill-suited for.
What advice does the script offer to fellow game developers and publishers?
-The script advises game developers and publishers to focus on producing good games they are passionate about, reassuring them that gamers will support quality work despite threats from diversity consultants.
Outlines
π© Ubisoft's Missteps and Industry Critique
The paragraph discusses the current state of Ubisoft in the gaming industry, focusing on the controversy surrounding 'Assassin's Creed Shadows'. Ubisoft has cancelled its Tokyo Game Show participation and halted the distribution of press preview copies. The game's merchandise features a destroyed Torri gate, which is criticized for being insensitive to the historical destruction caused by the atomic bomb in Nagasaki during World War II. The speaker argues that Ubisoft's diversity consultants and development teams have failed to represent Japanese culture accurately and have caused harm. They also criticize the company's management, hiring practices, and the use of bots to manipulate public opinion. The paragraph ends with a call for the industry to learn from Ubisoft's failures and to focus on producing quality games without succumbing to the pressures of diversity consultants.
π The Consequences of Incompetence in Gaming
This paragraph delves into the consequences of Ubisoft's alleged incompetence and the impact on their stock value. It suggests that the company's messaging has been out of touch and dishonest, particularly in response to the backlash from Japan and the global community. The speaker criticizes the company for employing bots to create a false sense of positivity and to attack critics. They argue that the problem is not with diversity or budget but with incompetent individuals who lack life experience and understanding of the real world. The paragraph concludes with a plea to fellow game developers and publishers to focus on creating good games and to stand against the threats from diversity consultants. The speaker also asks gamers to be careful with 'friendly fire' and to recognize that the real problem lies with incompetence and bad human beings, not with diversity or minority groups.
Mindmap
Keywords
π‘Ubisoft
π‘Assassin's Creed Shadows
π‘Tokyo Game Show
π‘Cultural Sensitivity
π‘Diversity Consultant
π‘Press Preview
π‘Game Development
π‘Management
π‘Backlash
π‘Stock Value
Highlights
Ubisoft's current state in the games industry and recent events affecting it.
Ubisoft cancels participation in the Tokyo Game Show and reportedly cancels press preview copies of Assassin's Creed Shadows.
Public merchandise for Assassin's Creed Shadows features a destroyed Torii gate, evoking memories of the atomic bomb in Nagasaki.
Criticism of diversity consultants and history experts for failing to represent Japanese culture accurately.
The failure of diversity consultants to add value to the game's development budget.
Development teams at Ubisoft are criticized for lacking competence and cultural understanding.
Mentorship programs and hiring practices at Ubisoft are accused of excluding certain groups.
Ubisoft is accused of employing radicalized extremists in their development teams.
The claim that these individuals are incapable of accepting they are wrong or improving.
Ubisoft's stock value is plummeting due to management and development issues.
Ubisoft's messaging is described as out of touch and dishonest, especially regarding backlash from Japan.
Allegations of Ubisoft using bots to create false positivity and attack critics online.
Advice to game developers and publishers to focus on making good games despite diversity consultant threats.
A call to gamers to be careful with 'friendly fire' and not to blame women, gay people, or people of color for the industry's problems.
The video ends with a request for viewers to support game developers who are passionate about their work.
Transcripts
thank you for joining me in this video I
will explain the current state of
Ubisoft in the games industry and the
events and Trends in the industry that
have led to this
outcome many events have transpired
regarding Assassin's Creed Shadows from
Ubisoft most recently Ubisoft has canell
its scheduled participation in the Tokyo
game show taking place between September
26 to September 29 Ubisoft has also
reportedly cancelled the distribution of
press preview copies of Assassin's Creed
Shadows Ubisoft has made public
merchandise for Assassin's Creed Shadows
depicting a destroyed Tory gate to
celebrate the diverse characters of the
software title in
question the image of a destroyed Tory
gate evokes the memory of Destruction
caused by the atomic bomb detonating in
Nagasaki during World War
II now you may be forgiven for not
knowing this if you are not a Japanese
person if you are a Westerner it is not
Beyond reason for you to be unfamiliar
with this important cultural
information however if you claim to
represent Japanese culture and history
if you claim to be a diversity
consultant or history expert you have
failed at your job disastrously on a
fundamental level and it is clear you
are ill suited to working in this
professional
capacity it was the job of diversity
Consultants supposed history experts and
entire development teams comprised of
diverse inclusive individuals to save
the world with their virtuous
Crusade but what good have they done so
far is the world any more united or
accepting since their Crusade
began it has become increasingly clear
to the world that these individuals are
failing on even the most basic level not
just as game developers but as
well-adjusted and decent human
beings what can we learn from this
situation how did this outcome
eventuate there are three very important
lessons we must learn from ubisoft's
failures here through ubisoft's fall the
rest of the games industry can learn and
perform course Corrections where
necessary first the management in charge
of ubisoft's brand development and
marketing lacks the vision and ability
to run a multi-million doll company
sufficiently insufficient management is
something we are seeing across numerous
entertainment Industries today as we
watch Major Brands and companies
sabotage their own commercial
viability second in regards to
Assassin's Creed Shadows the usage of
diversity Consultants failed to
sufficiently provide anything of value
to the end product thus creating an
added cost to the development budget
with negative benefit the usage of
diversity consultants in this game
resulted in a product that neither
accurately nor appropriately addresses
the topics which it claims are its
points of value and most meaningful
features and instead caused harm to our
cultural landscape and inflicted insult
upon the people of
Japan third in regard to a Assassin's
Creed shadows and other major titles
either launched or announced recently
development teams comprised of diverse
individuals who are only allowed to be
female or identify with special pronouns
are producing products that fail to meet
the most basic level of
competence Ubisoft and other large
development companies are running
mentorship programs and conducting
hiring practices specifically to exclude
males and are only hiring very specific
kinds of
individuals while there may be
individuals out there working in good
faith who are appropriate for the role
in which they function these mentorship
and hiring practices are bringing a
specific group of people to flood the
entertainment
industry Ubisoft and similar companies
are building their teams using
radicalized extremists who grew up and
live day to day in an internet Echo
chamber of hatred where they celebrate
destroying the liveses of people based
on gender and personal views and using
marginalized people as human Shields to
protect themselves from
criticism these people are not capable
of ever accepting that they are wrong
these people are not capable of growing
and improving and these people will not
be performance reviewed as they take 8
years and $400 million to produce a
product that became nothing more more
than a noose around the neck of its
publisher these people have clearly
shown themselves to lack the life
experience needed to create meaningful
art and the competence to make a
functional product that does not spit in
the face of its
customers but how can they gain life
experience how can they learn meaningful
lessons from their lives when they are
so busy sitting at home posting 63
tweets every day that does take a
tremendous amount of effort are these
the people you want to teach your kids
about tolerance and
understanding people who throw tantrums
and cry when they receive even the most
basic workplace feedback are these the
people you want to share your workplace
with people who actively set out to
destroy your life if you don't blindly
parrot their supremacist idiot logical
views these people do not care about
other people despite the fact that they
claim to represent an Ever growing list
of check
boxes they are so far self-absorbed in
their own world of self- congratulation
they cannot see the harm they are
causing to the world around them and the
destruction they bring to the industries
in which they have taken jobs which they
are clearly ill suited for the problem
is not budget the problem is not bigotry
the problem is not diversity
the problem is incompetent people who
lack life experience and any
understanding of the actual World in
which we live the problem is ill-willed
individuals being handed roles in
entertainment Industries taking away
opportunities from people who are
significantly better suited for those
roles Ubisoft has blatantly communicated
out of touch and dishonest messaging in
regards to backlash from Japan and the
global
Community Ubisoft has employed the use
of bots in an attempt to build a false
sense of positivity toward their
marketing material and attack people
online who bring to light ubisoft's
incompetence and insults toward
Japan ubisoft's stock value continues to
plummet if highlevel management does not
change if the hiring practices and
development teams do not change this
stock evaluation Trend will continue and
Ubisoft will
fall to my fellow game developers and
Publishers out there allow me to
reassure you and share my confidence
with you no matter how much a diversity
consultant threatens you you have
nothing to fear as long as you focus on
producing good games that you care about
and you're passionate about we your
fellow Gamers will have your back and we
will support you we've got
you and if any of those diversity
Consultants threaten you again you tell
me about it and I'll handle
it to my fellow
Gamers I must humble myself as I make a
request of you I cannot tell you what to
do I can only ask and I ask
this please be careful with Friendly
Fire women are not the problem gay
people are not the problem people of
color are not the problem these are your
fellow Gamers your people they are on
your side and we are all in this
together the problem is incompetence and
bad human beings it is that simple and
lastly I want to thank you thank you all
for getting
comfortable thank you for getting
comfortable not owning ubisoft's games
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