Podcast Management Days 2024 || Etika dalam Bisnis : Kejujuran atau Keuntungan?

HMDM FEB UB
23 Sept 202416:15

Summary

TLDRIn this podcast, the host and guest discuss the importance of ethics in business, emphasizing the balance between profit and integrity. They explore the concept of business ethics, the definition of business, and how ethics should be integrated into all business activities. The conversation includes real-life examples of unethical practices and their consequences, such as the case of First Travel. The guest suggests ways to address ethical issues, including understanding one's company, defining stakeholders, and committing to a triple bottom line approach. The discussion concludes with the assertion that while prioritizing profits over ethics may seem beneficial, a strong ethical foundation is crucial for long-term business success.

Takeaways

  • ๐Ÿ“š The podcast discusses the importance of ethics in business, focusing on honesty and integrity as key components.
  • ๐Ÿข Business activities involve production, purchasing, processing, and selling goods or services to consumers with the aim of making a profit.
  • ๐Ÿค” Ethics in business refers to the principles and values that guide a company or individual in their business practices.
  • ๐ŸŒŸ Ethics plays a crucial role in every business decision, as it influences the company's reputation and long-term success.
  • ๐Ÿšซ A company without ethics may survive in the short term, but its longevity is questionable compared to businesses that uphold ethical standards.
  • ๐Ÿ’ก Dilemmas between profit and ethics are common for business practitioners, affecting decision-making at all levels of management.
  • ๐Ÿ’ผ The impact of unethical decisions can be seen in real-life cases, such as the misuse of funds by First Travel, leading to legal action and business failure.
  • ๐ŸŒฑ Ethical business practices can be fostered by understanding the company's values, creating a clear vision and mission that includes ethical principles.
  • ๐Ÿค Commitment to stakeholders is essential in maintaining ethical standards, including fair treatment of employees and responsibility towards the environment.
  • ๐Ÿ“ˆ Measurable goals related to ethics, such as reducing carbon emissions, can be set to ensure continuous improvement in a company's ethical practices.
  • ๐Ÿ“ข Regular communication of a company's commitment to ethical principles and transparency in decision-making helps in adapting to changes and maintaining trust.

Q & A

  • What is the main topic discussed in the podcast?

    -The main topic discussed in the podcast is 'ethics in business' and the importance of honesty or integrity in business decisions.

  • What is the definition of business as mentioned in the podcast?

    -Business is defined as an activity involving processes such as production, purchasing, processing, and selling, with the ultimate goal of making a profit.

  • What is the role of ethics in a business according to the podcast?

    -Ethics in business are principles, values, or norms that guide an individual or a company, ensuring that business activities are balanced with ethical standards.

  • Why is ethics important in every business decision?

    -Ethics are important in business decisions because they guide towards positive outcomes, maintain a good reputation, and ensure long-term sustainability of the business.

  • Can a business survive without ethics?

    -While a business might survive without ethics in the short term, the lack of ethical practices is likely to affect its longevity and sustainability.

  • What dilemmas do business practitioners often face?

    -Business practitioners often face dilemmas between profit and ethics, needing to balance immediate gains with long-term ethical considerations.

  • What are the consequences of unethical business decisions as per the examples given?

    -Unethical business decisions can lead to legal issues, business shutdowns, and loss of trust among customers and stakeholders, as illustrated by the case of First Travel.

  • How can a company address ethical issues within the organization?

    -A company can address ethical issues by understanding its own values, creating a clear vision and mission that includes ethical principles, and ensuring these are integrated into the corporate culture.

  • What is the significance of commitment to stakeholders in maintaining business ethics?

    -Commitment to stakeholders ensures that a business treats its employees, customers, the environment, and other stakeholders fairly and responsibly, which is crucial for maintaining ethical standards.

  • How can a business measure its ethical practices?

    -A business can measure its ethical practices by setting quantifiable goals, such as reducing carbon emissions, and tracking progress towards these goals.

  • What is the relation between honesty in business and long-term success?

    -Honesty in business builds trust, which is fundamental for long-term success. It leads to stronger relationships and a positive image that can contribute to the company's sustainability.

  • Can you provide an example of a company that practices ethical business?

    -Unilever is given as an example of a company that practices ethical business, with initiatives like waste banks that promote recycling and sustainable practices.

Outlines

00:00

๐Ÿ“š Introduction to Business Ethics

The first paragraph introduces a podcast on management, where the host welcomes the audience and introduces a guest speaker, Pak Muhamad. They discuss the topic of ethics in business, specifically honesty and profit. The host asks about the importance of ethics in every business decision. Pak Muhamad explains that business is an activity involving production, buying, processing, and selling goods for profit. Ethics are principles or norms that guide individuals or companies in their actions. Ethics in business should be applied from the beginning to the end of business activities, ensuring that products or services are delivered with ethical considerations. The importance of ethics is highlighted by the positive impact it can have on a company's decisions and overall image.

05:02

๐Ÿ” The Dilemma of Profit vs. Ethics

In the second paragraph, the discussion continues with the host and Pak Muhamad exploring the common dilemma faced by business practitioners between profit and ethics. They discuss how this dilemma affects decision-making at all levels of management. Factors that trigger these decisions are varied and complex. The impact of unethical behavior can damage both the company and the personal reputation of its leaders. The host asks for real-life examples of unethical decisions and their negative impact on businesses. Pak Muhamad provides examples, including a case of misuse of funds by a travel company and the consequences it faced, as well as his personal experiences with business owners who prioritize short-term profits over ethics, leading to potential investor distrust.

10:05

๐ŸŒŸ Implementing Ethics in Business

The third paragraph focuses on how to address ethical issues in business. Pak Muhamad suggests that understanding the company's own values and incorporating ethics into its vision and mission is crucial. He emphasizes the need for these values to be implemented consistently throughout the company, becoming part of the corporate culture. He also discusses the importance of commitment to stakeholders, defining who they are, and treating them fairly. The concept of the triple bottom line (people, planet, profit) is introduced, highlighting the need for businesses to consider their impact on people and the planet, not just profit. Setting measurable goals for ethical practices, such as carbon emissions reduction, is also mentioned as a way to ensure accountability.

15:07

๐ŸŒฑ Long-term Success Through Ethics

The final paragraph wraps up the discussion by emphasizing the long-term success that can be achieved through ethical business practices. Pak Muhamad argues that while focusing on profit over ethics might seem beneficial, maintaining a strong ethical foundation is essential for sustainable success. He uses the example of Unilever's waste recycling program to illustrate how ethical practices can be integrated into a company's operations. The host thanks the guest for his valuable insights and hopes the podcast provides useful knowledge to the management audience.

Mindmap

Keywords

๐Ÿ’กEthics in Business

Ethics in Business refers to the principles and standards that guide decision-making and conduct in a business setting. It is a core concept in the video, emphasizing the importance of ethical behavior in all business activities. The script mentions that ethics are fundamental to ensuring the long-term success and sustainability of a business, as it builds trust and a positive reputation. For instance, the discussion on the role of ethics in decision-making highlights how businesses that prioritize ethics can achieve better outcomes in the long run.

๐Ÿ’กProfit

Profit is the financial gain a business makes after deducting all costs from its earnings. It is a key motivator for businesses and is often at the center of ethical dilemmas. The script discusses the tension between pursuing profit and maintaining ethical standards, suggesting that while profit is important, it should not come at the expense of ethical conduct. The example of First Travel illustrates the negative consequences of prioritizing profit over ethics, leading to legal issues and business failure.

๐Ÿ’กDilemma

A dilemma in the context of the video refers to a situation where a business faces a difficult choice between two or more alternatives, often involving a conflict between ethics and profit. The script mentions that dilemmas are common at all levels of management and can be influenced by various factors. The discussion on dilemmas highlights the challenges businesses face in balancing ethical considerations with the pursuit of profit.

๐Ÿ’กStakeholders

Stakeholders are individuals or groups who have an interest or stake in a business and can be affected by its actions. The video emphasizes the importance of understanding and committing to stakeholders, which includes employees, customers, the environment, and the community. The script uses the example of a company that fails to consider the character of its owners, affecting investor confidence and demonstrating the impact of stakeholder relations on business success.

๐Ÿ’กTriple Bottom Line

The Triple Bottom Line is a framework that businesses use to measure their performance in three areas: People, Planet, and Profit. The video script mentions this concept to illustrate the idea that businesses should not only focus on financial profit but also consider social and environmental impacts. The discussion on the Triple Bottom Line underscores the need for businesses to balance economic success with social responsibility and environmental sustainability.

๐Ÿ’กTrust

Trust is the confidence that business partners, customers, and other stakeholders have in a company's integrity and reliability. The video script discusses trust as a foundational element of business, linking it to the historical figure of Prophet Muhammad as an example of trustworthiness. Trust is portrayed as essential for building long-term relationships and a positive business reputation, which can lead to sustained success.

๐Ÿ’กCSR (Corporate Social Responsibility)

CSR refers to a company's commitment to managing the social, environmental, and economic impacts of its operations responsibly. The video script mentions Unilever's waste bank program as an example of CSR in action. This program demonstrates how businesses can integrate ethical practices into their operations, contributing positively to society and the environment while also enhancing their brand image.

๐Ÿ’กSustainability

Sustainability in business refers to the ability to maintain operations and growth over the long term without depleting resources or causing harm to the environment. The script touches on sustainability in the context of ethical business practices, suggesting that businesses that prioritize ethics are more likely to be sustainable. The discussion implies that sustainable practices are not only good for the environment but also contribute to the longevity and success of a business.

๐Ÿ’กAccountability

Accountability in business means being responsible for one's actions and accepting the consequences. The video script discusses the importance of businesses being accountable to their stakeholders, including employees, customers, and the environment. Accountability is portrayed as a key aspect of ethical business conduct, ensuring that businesses act responsibly and are held to high standards.

๐Ÿ’กVision and Mission

A company's vision and mission are its long-term objectives and the core purpose that guides its operations, respectively. The video script emphasizes the need for businesses to have a clear vision and mission that incorporate ethical values. By integrating ethics into their vision and mission, companies can ensure that all operations align with their commitment to ethical conduct, as illustrated by the script's discussion on creating a corporate culture based on ethical principles.

๐Ÿ’กCorporate Culture

Corporate culture refers to the values, beliefs, and practices that characterize a company. The video script discusses the importance of establishing a corporate culture that reflects ethical values, from top management to the lowest level of management. A strong ethical corporate culture can help ensure that all employees act in ways that are consistent with the company's commitment to ethics, as highlighted by the script's mention of the need for businesses to maintain ethical standards throughout their operations.

Highlights

Introduction to the podcast on management and the importance of ethics in business.

Discussion on the definition of business and its purpose of generating profit.

Explanation of what ethics are and their role in guiding business activities.

The necessity of integrating ethics from the beginning of business processes.

The impact of ethics on business decisions and the potential consequences of unethical behavior.

The importance of maintaining ethics for the long-term sustainability of a business.

The dilemma between profit and ethics that business practitioners often face.

The influence of personal ethics on business decisions and the potential for personal interests to compromise company ethics.

Real-world example of First Travel's misuse of funds and its legal and business consequences.

The impact of a company's ethical stance on investor confidence and potential business opportunities.

The role of corporate culture in maintaining ethical standards within a company.

The importance of understanding and committing to stakeholders' needs.

The concept of the triple bottom line: people, planet, and profit.

Setting measurable goals for ethical business practices, such as carbon emission reduction targets.

The necessity of regularly communicating the company's commitment to ethics to all stakeholders.

The long-term success of businesses built on a foundation of trust and integrity.

The example of Unilever's ethical business practices, such as waste banking and recycling programs.

The conclusion that while focusing on profit, maintaining ethical standards is crucial for long-term business success.

Transcripts

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Setidaknya saya bisa kasih contoh

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berdasarkan dua dua hal ya yang pertama

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mungkin kita banyak tahu yang kedua

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nanti berdasarkan experience saya gitu

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ya Jadi yang pertama Mungkin bisa kita

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flashback beberapa tahun yang lalu kalau

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eh teman-teman manajemen ingat semua

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[Musik]

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ya Halo manajemen Selamat datang di

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podcast manajemen 202

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bers

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aku sebagai moderator yang akan menemani

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teman-teman semuanya Gimana nih kabarnya

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semoga teman-teman yang sedang

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mendengarkan podcast ini selalu

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berbahagia ya di podcast kali ini

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Tentunya aku gak sendirian telah hadir

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salah satu dosen dari Departemen

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manajemen yaitu bapak Muhamad atau yang

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kerap disapa

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pakaket biar batuk nih posisinya

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sekarang tapi enggak apa-apal Aduh buat

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teman-teman manajemen ya Pak Iya dong

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pastiya dong Oke di podcast kali ini

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kita akan membahas topik yang menarik

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yaitu etika dalam berbisnis kejujuran

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atau keuntungan Apakah benar dalam

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berbisnis kita harus memilih di antara

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keduanya Mari kita simak lebih

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lanjut menurut Bapak Apa yang dimaksud

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dengan etika dalam bisnis dan mengapa

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etika ini memiliki peran yang penting di

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Setiap keputusan bisnis

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ee oke langsung dapat pertanyaan ya saya

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ternyata di sini enggak apa-apa ee

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sebelum kita berbicara tentang etika

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bisnis dalam satu kesatuan ya Ee Kita

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coba gali terlebih dahulu jadi bisnis

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bisnis sendiri itu apa sih gitu nah

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bisnis sendiri itu adalah ee sebuah

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kegiatan yang di mana

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ee ada proses entah itu memproduksi

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entah itu ee membeli yang diolah dan

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sebagainya yang nantinya akan di jual

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dan dikonsumsi oleh siapapun yang akan

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mengkonsumsi nanti tujuannya adalah

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mendapatkan keuntungan Nah jadi jika ada

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kegiatan-kegiatan seperti itu maka bisa

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dikatakan ee itu adalah bisnis Nah kita

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geser ke etika nah Etika itu apa sih

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sendiri gitu ya jadi Etika itu ee pada

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dasarnya adalah

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prinsip-prinsip nilai atau norma yang

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memang

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ee apa ya berlaku pada

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seseorang ataupun badan dalam hal ini

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adalah sebuah perusahaan atau bisnis ya

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yang di mana

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ee prinsip-prinsip ini biasanya akan

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dipegang nah sehingga ketika ada etika

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dan bisnis nah ini adalah satu kesatuan

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yang di mana E etika ini harus

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diterapkan dalam kegiatan-kegiatan yang

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tadi itu kegiatan-kegiatan yang

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dinamakan bisnis tadi itu Mbak jadi

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mulai dari awal kegiatan proses

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bisnisnya sampai bisa disalurkan

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entah itu produk atau jasanya itu harus

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eh diimbangi diselaraskan dengan

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etika-etika yang ada seperti itu sih

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etika

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bisnis lalu eh Mengapa etika ini

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memiliki peran yang penting terhadap

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Setiap keputusan bisnis Oke

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ee ketika kita berbicara etika nah

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umumnya di pikiran kita semua pasti akan

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berpikir sesuatu atau banyak hal yang

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sifatnya positif atau setidaknya ee

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dari kacamata masing-masing individu

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akan berpikir Mana nih yang baik mana

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nih yang buruk Mana nih yang positif

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Mana nih yang negatif ya kan nah dari

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situ

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eh etika seperti yang tadi saya bilang

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ada nilai prinsip norma yang di mana ee

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umum nya adalah hal baik jadi ketika hal

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baik itu dibawa ke dalam sebuah ee

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proses di dalam perusahaan apapun bentuk

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perusahaannya ee itu akan menghasilkan

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ee hal-hal yang baik juga untuk

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perusahaan contoh semisal dengan menjaga

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ee kejujuran Nah itu bisa jadi akan

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membawa banyak hal kebaikan kepada

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perusahaan secara umum dan secara

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spesifik ke individu atau pemegang

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perusahaan itu

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sendiri oke menurut paj sendiri nih

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apakah suatu bisnis ini bisa bertahan

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tanpa adanya etika Oke

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Eh saya rasa ketika tidak ada etika di

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dalam sebuah perusahaan ketika

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pertanyaannya bertahan Saya rasa bisa

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tapi ketika Berapa lama bertahannya nah

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ini yang akan jadi menarik jadi ketika

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perusahaan tersebut tidak e apa ya

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menyertai etika di dalam proses

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bisnisnya ee Saya rasa umur atau usia

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perusahaan ini tidak akan lama sih gitu

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akan berbeda dengan

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perusahaan-perusahaan yang di dalamnya

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ada apa ya menerapkan etika etika

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tertentu kode etik tertentu baik e apa

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namanya baik di dalam karyawannya maupun

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di prosesnya maupun untuk keluarnya itu

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juga pasti akan ee menghasilkan hal yang

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baik secara jangka panjang jadi

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pembedanya di situ bertahan atau tidak

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bertahan tapi seberapa lamanya yang

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beretikalah yang lebih lama

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Oke Dalam praktiknya sendiri nih pak

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para pelaku bisnis ini biasanya akan

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dihadapkan dengan Dilema antara

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keuntungan atau kejejeran kan

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Berdasarkan pengalaman Paja sendiri

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seberapa umum Dilema ini e bagi setiap

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pelaku bisnis dan faktor apa saja yang

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biasanya memicu pengambilan keputusan

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ini tuh menjadi lebih sulit oke eh

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Dilema ini sering terjadi sih gitu jadi

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baik di level apa namanya E baik di

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level bawah maupun sampai di level atas

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manajemen Nah itu sering terjadi cuman

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perbedaan kasusnya aja yang akan

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membedakan nah eh faktor-faktor apa saja

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eh banyak hal ya teman-teman ya jadi

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ketika yang dibentengi oleh etika ini

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tidak hanya di sisi perusahaannya tapi

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di sisi personalnya gitu ya jadi Jika

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ada hal-hal yang

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bisa apa ya menembus Sisi personal dari

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perusahaan tersebut Sedangkan perusahaan

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ini kan digawangi oleh banyak-banyak

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personal ya Nah personal-personal inilah

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nanti yang akan dapat merusak ee etika

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dari perusahaan itu sendiri nah lalu ee

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apa saja ya Banyak hal gitu jadi

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sifatnya mungkin hal yang menguntungkan

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secara sesaat hal yang diinginkan saat

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itu Nah itu sehingga ee dapat

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mengedepankan ee hal-hal yang tidak

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beretika ketimbang hal-hal yang beretika

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seperti itu sih Eh Apakah Pak jas bisa

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memberikan contoh case yang nyata bagi

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teman-teman manajemen ini di mana

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keputusan tersebut berdampak negatif

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terhadap suatu bisnis eh

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oke eh Setidaknya saya bisa kasih contoh

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berdasarkan dua dua hal ya yang pertama

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mungkin kita banyak tahu yang kedua

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nanti berdasarkan experiens saya gitu ya

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Jadi yang pertama Mungkin bisa kita

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flashback beberapa tahun yang lalu kalau

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ee teman-teman manajemen ingat semua ya

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ada yang namanya first travel nah eh di

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situ saya rasa ada Isu apa ya Eh

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penyalahgunaan Dana yang sudah terkumpul

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oleh calon-calon calon-calon jamaah ini

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tadi disalahgunakan oleh pemilik

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travelnya apa yang terjadi Nah kita kita

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sama-sama tahu karena ini berita sudah

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luar biasa banyak ya di media ya ya kita

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sama-sama tahu adalah yang terjadi dua

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pemilik dari first travel ini diusut

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sampai ke kasus

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hukum perusahaannya pun dihentikan dan

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eh apa namanya eh seluruh jemaah pun

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jatuhnya ya itu tadi mengalami risiko

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yang di mana gagal e berangkat Terus

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yang kedua

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Eh saya memiliki experience ketika

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sebelumnya nya di tempat saya saya kerja

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sebelumnya yang di mana Saya sering

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berdampingan dan berdiskusi dengan ee

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Para pemilik perusahaan maupun investor

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nah ee ada pemilik perusahaan yang di

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mana dalam tanda kutip ee secara

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keinginan itu memang mengedepankan

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keuntungan tanpa berpikir panjang nah

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sehingga apa sehingga potensi investor

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untuk masuk pun itu ee jadi kecil karena

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di mana investor itu tidak Ternyata

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tidak hanya menilai eh apa namanya

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kinerja perusahaan tapi juga menilai

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yang namanya person apa namanya karakter

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dari pemilik perusahaan itu sendiri jadi

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ketika ee baik di sisi perusahaan maupun

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personal yang menggawangi perusahaan

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tersebut tidak beretika nah saya rasa ee

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banyak hal bagus yang akhirnya terlepas

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begitu saja atau dalam waktu dekatlah

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seperti itu mbak Oke dari contoh nyata

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yang telah Bapak Jazuli bagikan kepada

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teman-teman manajemen Bagaimana sih Pak

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cara mengatasi persoalan etis ini

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oke eh yang pertama-tama kalau mengatasi

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persoalan etis di sini sendiri ya Ee

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yang perlu kita ketahui adalah Ee Kita

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harus paham dan kenal dari yang namanya

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Perusahaan kita sendiri ketika kita

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kenal dengan perusahaan kita sendiri

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maka kita bisa yang namanya ee membuat

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visi misi nah visi misi yang seperti apa

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nih Nah di situ harus disisipi etika

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harus disisipi nilai-nilai e prinsip

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yang jelas yang mendukung visi misisi

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itu tersebut nah harapannya ketika itu

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bisa terus menerus dilaksanakan oleh

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seluruh yang ada di dalam perusahaan

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tersebut maka eh harapannya bisa menjadi

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corporate culture Mbak ketika sudah

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membudaya baik secara perusahaan baik

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dari top manajemen sampai ee lowest

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managemen-nya lah gitu jadi eh akan

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terjaga itu step pertama step keduanya

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adalah komitmen kepada stakeholders jadi

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yang yang perlu kita pahami Bersama

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siapa sih stakeholders kita itu harus

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didefinisikan secara ee satu persatu

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contoh semisal eh apa ya stakeholders

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yang terdekat dengan kita adalah

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karyawan kalau kita di sisi perusahaan

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ya Nah ini bagaimana kita memperlakukan

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karyawan ee memberikan hal-hal yang eh

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reward atau memang punishment yang

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setara dan lain-lain e lalu e barangkali

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nih semisal salah satu stakholders

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menurut saya Ya salolders itu juga

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adalah alam jadi ketika memang kita

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mengambil bahan baku dari alam dan la

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sebagainya Saya rasa kita pun perlu

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bertanggung jawab dan bersikap baik eh

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terhadap alam itu yang kedua yang ketiga

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adalah eh ingat triple bottom line yang

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di mana ada people Eh

play11:29

planet profit jadi perusahaan pasti

play11:31

tidak akan pernah lupa yang namanya

play11:33

Gimana sih caranya dapat profit gitu kan

play11:35

Nah tapi di tidak hanya profit ada dua

play11:39

hal lagi yaitu people dan planet dan

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mayoritas saya bisa bilang 90% lebih e

play11:46

stakeholders kita adalah people baik

play11:49

dari sisi customer karyawan government

play11:52

dan lain sebagainya adalah people jadi

play11:54

kalau kita tidak bisa beretika kepada eh

play11:58

seluruh stakeholder itu tadi ya Saya

play12:00

rasa ya itu tadi seperti jawaban pertama

play12:03

saya bahwa bisnis pun tidak akan

play12:06

bertahan lama lalu eh selanjutnya adalah

play12:10

tetapkan sesuatu yang terukur jadi

play12:13

ketika teman-teman ingin melakukan etika

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bisnis itu ya E bisa diukur gitu contoh

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ee semisal saat ini kan sering mungkin

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Mbak tahu emisi karbon ya I Nah benar

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Nah itu emisi karbon itu kan sesuatu

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yang bisa diukur ketika perusahan dan EE

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Perusahaan kita adalah perusahaan yang

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di mana produksinya

play12:33

ee cukup banyak berkontribusi terhadap

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emisi karbon ya itu kita bisa ukur tuh

play12:41

dan kita bisa menetapkan saya tahun ini

play12:43

ingin emisi karbon kontribusi emisi

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emisi karbon kami berkurang sekian

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persen tahun depan berkurang sekian

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persen lagi jadi dari tahapan tahapan

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itu tadi bisa terukur dan ada angka yang

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jelas lalu yang EE terakhir adalah ee

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apa ya

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mengkomunikasikan yang di awal tadi

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mengkomunikasikan komitmen visi ee

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prinsip-prinsip yang akan diterapkan ke

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seluruh stakeholder secara berkala

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sehingga ketika ada perubahan di sisi eh

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stakeholders di stakeholders manapun ya

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Nah itu eh apa perusahaan bisa lebih

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adaptif dalam e melakukan keputusan

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maupun perubahannya kurang lebih seperti

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itu si m Oke menurut pandang dengan Pak

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jas Apakah kejujuran dalam berbisnis

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dapat mengantarkan suatu bisnis dalam

play13:34

kesuksesan jangka panjang

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ee 100% Iya kalau saya bilang eh kenapa

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gitu mungkin kalau

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kita ambil contoh ya Dari dari apa salah

play13:48

satu agama gitu ya yang di mana

play13:50

diwakilkan oleh eh Nabi Muhammad yang di

play13:53

mana salah satu sikapnya adalah

play13:56

eh dapat dipercaya ya amanah kan itu

play13:59

benar ya Nah dan beliau pun seorang

play14:02

bisnisman yang di mana pada masa

play14:03

tersebut ee Beliau

play14:06

memiliki unta yang begitu banyak begitu

play14:10

bagus e setidaknya itu salah satunya

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adalah karena kejujuran dan EE karena

play14:15

kejujuran itu sendiri

play14:17

ee apa ya fondasi fondasi ter penting

play14:23

menurut eh saya juga kaitannya dengan

play14:25

sebuah usaha atau bisnis adalah trust

play14:28

kepercayaan nah ketika fondasi ini sudah

play14:31

terbentuk dengan kuat apa ya Bahkan

play14:35

secara image di luar Oh perusahaan

play14:38

ini bisa dipercayalah orang Ini yang di

play14:41

perusahaan ini pasti bisa dipercayal Nah

play14:43

itu ee pasti akan menimbulkan Efek

play14:46

domino secara jangka panjang jadi secara

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relasi secara apa ya komunikasi secara

play14:54

hubungan secara ee banyak Halah Saya

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rasa itu bisa bercabang dan akhirnya

play15:01

memberikan efek-efek yang bagus kepada

play15:03

perusahaan sehingga ee perusahaan bisa

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eh lebih bertahan lama gitu ya mungkin

play15:11

bisa kita ambil contoh ya

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Eh Unilever gitu ya Unilever kita ada

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Unilever di dunia maupun Unilever di

play15:19

Indonesia ya Unilever di Indonesia ini

play15:21

kan juga ada program seperti eh bank

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sampah ya mbak ya yang di mana Di situ

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mengolah sampah sedemi demikian rupa

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sehingga ee bisa apa ya didaur ulang

play15:34

gitu kan hal-hal yang bisa sudah didaur

play15:36

ulang bisa dipakai kembali Nah itu juga

play15:38

salah satu contoh eh beretika dalam eh

play15:42

konteks e CSR ya

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gitu baik dapat disimpulkan bahwa meski

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dengan mengedepankan keuntungan daripada

play15:50

kejujuran terlihat sangat menguntungkan

play15:53

ya Pak namun perlu kita sadari bahwa

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etika dalam berbisnis tetap menjadi

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fondasi yang kuat untuk kesuksesan

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jangka panjang Terima kasih banyak atas

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pandangan yang sangat berharga dari pas

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dan semoga podcast ini dapat memberikan

play16:07

pengetahuan yang bermanfaat bagi

play16:08

teman-teman manajemen sampai jumpa di

play16:11

lain waktu

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Related Tags
Business EthicsLong-term SuccessEthical DilemmaCorporate CultureStakeholder CommitmentTriple Bottom LineTrust BuildingCSR InitiativesSustainable BusinessEthics in Leadership