š± Steve Jobs: Innovator, leader, enigma. The truth about the man behind Apple!
Summary
TLDRThis video script tells the story of Steve Jobs, from his adoption and childhood in Silicon Valley to co-founding Apple and its revolutionary products. It explores his complex personality, his ousting from Apple, his return, and the impact of his vision and perfectionism on technology and culture. The script also discusses his personal life, health struggles, and the legacy he left behind, sparking a reflection on the price of success and the essence of genius.
Takeaways
- š Steve Jobs was known for his visionary leadership and marketing genius, shaping the future of technology.
- š¶ Born to unwed graduate students, Jobs was adopted and raised in a loving, working-class family in Silicon Valley.
- š« Early on, Jobs showed a knack for technology and was influenced by his adoptive father's mechanical prowess.
- š Jobs dropped out of Reed College but continued to audit classes that interested him, including a calligraphy course that later influenced Macintosh design.
- š” Alongside Steve Wozniak, Jobs founded Apple in his parents' garage, starting with the Apple I computer board.
- š Apple's success with the Apple II and the IPO in 1980 made Jobs a multimillionaire at the age of 25.
- š» The Macintosh, introduced in 1984, was a landmark product with a graphical interface and mouse, despite its high price and initial sales struggles.
- š„ Jobs was ousted from Apple in 1985 after a power struggle with then-CEO John Sculley.
- š After leaving Apple, Jobs founded NeXT Computer and bought what would become Pixar, contributing to the World Wide Web's development and revolutionizing animation.
- š± Upon returning to Apple in 1997, Jobs led the company to new heights with products like the iMac, iPod, iPhone, and iPad.
- š¼ Jobs was known for his demanding management style, pushing for perfection and often clashing with colleagues.
- š Jobs faced personal challenges, including denying paternity of his first child and struggling with health issues, including a rare form of pancreatic cancer.
- š Jobs' influence extended beyond technology to culture, with Apple becoming a symbol of lifestyle and innovation.
- š His approach to business emphasized focus, user experience, interdisciplinary innovation, and passion for one's work.
Q & A
What significant event took place at the Moscone Center in 2007?
-In 2007, Steve Jobs unveiled the iPhone at the Moscone Center, an event that marked a pivotal moment in the history of smartphones.
How did Steve Jobs' upbringing in Silicon Valley influence his interest in technology?
-Steve Jobs grew up in Silicon Valley, an environment rich with engineers and technicians working on cutting-edge electronics. This setting, coupled with his father's work as a mechanic and carpenter, nurtured Jobs' love for technology and design.
What was the impact of Steve Jobs' adoption on his personal identity?
-Steve Jobs' adoption played a significant role in shaping his identity. He was aware of his adoption from an early age, which instilled in him a sense of 'otherness' and some alienation, but also a feeling of being 'special' and 'chosen' by his adoptive parents.
How did Steve Jobs' early experience with electronics and pranks with Steve Wozniak foreshadow their future collaboration?
-Steve Jobs and Steve Wozniak bonded over their shared passion for electronics and pranks, which led to their first joint venture of selling 'blue boxes' to make free long-distance calls. This early partnership laid the groundwork for their future collaboration in founding Apple.
What was the significance of the Apple I and how did it come to be?
-The Apple I was significant as it was Apple's first product, essentially a computer board that buyers had to assemble themselves. The idea to create the Apple I emerged after Wozniak demonstrated his creation at the Homebrew Computer Club, and Jobs recognized its commercial potential.
How did the Apple II revolutionize the personal computer market?
-The Apple II was the first personal computer in an elegant plastic case with color graphics. It was the first fully assembled personal computer with a color display, a built-in keyboard, and could be connected to a regular TV. Its innovations and ease of use made Apple the industry leader.
What factors contributed to Steve Jobs' ousting from Apple in 1985?
-Steve Jobs was ousted from Apple due to growing disagreements with then-CEO John Sculley and the board of directors over the company's direction, particularly in response to falling Macintosh sales and Apple's deteriorating financial position.
How did Steve Jobs' return to Apple in 1997 signal a new era for the company?
-Steve Jobs' return to Apple marked the beginning of a new era as he carried out a radical restructuring, canceling most projects to focus on creating innovative products like the iMac, which helped restore Apple's financial position.
What was the initial public perception of the iPad when it was introduced in 2010?
-The iPad faced initial skepticism, with many comparing it to a large iPhone. However, it quickly gained popularity and created a new product category, demonstrating Apple's ability to create products that find mass acceptance.
How did Steve Jobs' management style affect his relationships with employees and partners?
-Steve Jobs was known for his quick temper and harsh management style, which led to strained relationships with employees and partners. His perfectionism often resulted in harsh demands and public humiliation, though this approach also yielded innovative and successful products.
What was the nature of Steve Jobs' relationship with his daughter Lisa, and how did it evolve over time?
-Steve Jobs initially denied paternity of his daughter Lisa for several years. However, later in life, he acknowledged his paternity, became more involved in her life, and they developed a relationship, with Lisa even living with Jobs' family during her teenage years.
Outlines
š Introduction to Steve Jobs and Apple's Revolution
The script opens with a vivid description of 2007 San Francisco, where anticipation for an Apple event is palpable. Steve Jobs, clad in his signature black turtleneck, introduces a device that will revolutionize communication: the iPhone. This moment is a culmination of Jobs' journey from a boy given up for adoption to becoming a titan in the tech industry. The narrative promises to delve into Jobs' life, from his upbringing in a working-class family to his shaping of Apple, his ousting and return, and the complexities of his personality. It raises questions about the costs of success and the nature of genius.
š¶ Early Life and the Founding of Apple
Steve Jobs was born in 1955 to unwed student parents who put him up for adoption. His adoptive parents, Paul and Clara Jobs, promised to provide him with a college education, a pledge that significantly influenced his future. Growing up in the burgeoning Silicon Valley, young Steve developed a passion for technology, encouraged by his father's mechanical prowess. Despite feeling like an outsider, Jobs' intellectual curiosity was ignited by his fourth-grade teacher, Mrs. Hill. His teenage years saw him and Steve Wozniak engage in electronics, leading to their first business venture selling 'blue boxes.' Jobs' college experience at Reed College was short-lived due to cost, but it was there he discovered a love for calligraphy, which later influenced Macintosh's font design. His experiences with LSD and Zen Buddhism expanded his worldview and influenced his approach to life and business.
š¼ The Apple Era and the Macintosh
In 1976, Jobs and Wozniak founded Apple Computer, starting with the Apple I and later the revolutionary Apple II, which was the first personal computer with color graphics and a user-friendly design. Apple's success led to an IPO in 1980, making Jobs a millionaire. However, his demanding management style and perfectionism led to conflicts, notably with CEO John Sculley, which culminated in Jobs' ouster from Apple in 1985. This period highlighted Jobs' complex character, his ability to inspire and his ruthless business tactics.
š Post-Apple Ventures and Return
After leaving Apple, Jobs founded NeXT Computer, focusing on high-end workstations, and bought the graphics division from Lucasfilm, which became Pixar. Despite NeXT's commercial struggles, it influenced the development of the World Wide Web. Pixar found success with 'Toy Story' and other animated films, making Jobs a billionaire. Meanwhile, Apple's fortunes dwindled, and in 1997, they acquired NeXT, bringing Jobs back as CEO. He restructured Apple, focusing on innovation and launching the iMac, which revitalized the company.
š± The iPod, iPhone, and iPad Revolutions
Jobs led Apple through a series of groundbreaking product launches, starting with the iPod and iTunes Store in 2001 and 2003, respectively, which transformed the music industry. The iPhone, introduced in 2007, was a convergence of a mobile phone, music player, and internet device with a revolutionary touch interface. Despite borrowing from existing technologies, Apple's execution created a new market standard. The iPad, introduced in 2010, created a new product category despite initial skepticism. Jobs' ability to integrate and market existing ideas into successful products was unparalleled.
š Personal Life, Health, and Legacy
Jobs' personal life was as tumultuous as his career. He initially denied paternity of his daughter Lisa but later acknowledged her. He married Laurene Powell in 1991, and they had three children. Despite his public success, Jobs was private about his family. His health declined with a rare form of pancreatic cancer, and his alternative treatment choices may have worsened his prognosis. He continued to work passionately until his resignation as CEO in 2011. Jobs passed away in 2011, leaving a legacy of innovation and a changed perception of technology.
š Lessons from Steve Jobs' Life
The script concludes by reflecting on the lessons from Jobs' life: the importance of focus, user experience, interdisciplinary approach, and passion. It invites viewers to consider Jobs' impact on technology and culture, his management style, and the influence of his childhood and personal traits on his success. It also asks viewers to contemplate which of Jobs' innovations had the most significant impact on their lives, celebrating his legacy as a transformative figure in technology and beyond.
Mindmap
Keywords
š”Adoption
š”Innovation
š”Macintosh
š”NeXT Computer
š”Pixar
š”iMac
š”iPhone
š”iPad
š”Cancer
š”Philanthropy
š”Reality Distortion Field
Highlights
Steve Jobs introduced the iPhone in 2007, claiming it would reinvent the phone.
Jobs' path to success was long and arduous, starting from a boy put up for adoption to becoming a tech visionary.
Steve Jobs built and lost Apple, only to return and save it from collapse.
Jobs had a contradictory personality that both fascinated and repelled those around him.
Steve Jobs was born in San Francisco to unwed student parents who put him up for adoption.
Jobs' adoptive parents promised to pay for his college education, influencing his future.
Jobs grew up in Silicon Valley, absorbing a love for technology and design from his surroundings.
Jobs felt like an outsider in his family, which fueled his desire for self-realization.
Jobs was an exceptionally gifted but difficult student, often getting expelled from schools.
Jobs and Steve Wozniak created 'blue boxes' to make free long-distance calls, their first business venture.
Jobs dropped out of Reed College but continued to audit classes that interested him.
Jobs experimented with LSD and traveled to India, experiences that expanded his consciousness.
Jobs and Wozniak founded Apple Computer in 1976, starting with the Apple I computer board.
The Apple II was the first personal computer with color graphics and a built-in keyboard.
Apple's 1980 IPO made Steve Jobs a multimillionaire at the age of 25.
Jobs' management style was characterized by a quick temper and harsh tactics.
Jobs was ousted from Apple in 1985 after a power struggle with then-CEO John Sculley.
After leaving Apple, Jobs founded NeXT Computer and bought the computer graphics division that became Pixar.
Pixar's 'Toy Story' was the first full-length computer-animated film, making Jobs a billionaire.
Jobs returned to Apple in 1997, leading a radical restructuring and focusing on innovation.
The iMac's release in 1998 helped restore Apple's financial position.
Jobs led the launch of the iPod in 2001 and the iTunes Store in 2003, revolutionizing the music industry.
The iPhone, introduced in 2007, had a revolutionary touch interface and app ecosystem.
Many of the iPhone's innovations were based on existing technologies that Jobs refined and popularized.
Jobs' personal life included a period of denying paternity of his first child and a later commitment to family life.
Jobs was diagnosed with a rare form of pancreatic cancer in 2003, which he initially treated with alternative methods.
Jobs resigned as Apple's CEO in 2011, and he passed away later that year at the age of 56.
Jobs' legacy includes not only specific products but a changed attitude towards technology as an extension of personality.
Jobs' approach to business emphasized obsession with one's work and a belief in one's own ideas.
Transcripts
The year is 2007. San Francisco is buzzingĀ with anticipation. Crowds of journalists andĀ Ā
tech enthusiasts have gathered outsideĀ the Moscone Center. Inside, on stage,Ā Ā
stands a man in a black turtleneck and jeans. HeĀ holds in his hands a device that will change theĀ Ā
world. "Today, Apple reinvents the phone,"Ā he says, and the room erupts in applause.
This man is Steve Jobs. A visionary, aĀ marketing genius, and a driving forceĀ Ā
in the world of technology. HeĀ didn't just create products ā heĀ Ā
shaped the future. But the path to thisĀ moment of triumph was long and arduous.
Today, we'll tell the story of a boy putĀ up for adoption who became one of the mostĀ Ā
influential people in the tech world. We'llĀ learn how Jobs built and lost the Apple empire,Ā Ā
only to return and save it from collapse.Ā We'll uncover his contradictory personality,Ā Ā
which both fascinated andĀ repelled those around him.
Are you ready to discover what lay behind theĀ legendary presentations and innovative products?Ā Ā
Then buckle up. This story will not only changeĀ your perception of the man who changed the world,Ā Ā
but it will also make you think about the priceĀ of success and the boundaries of genius. Perhaps,Ā Ā
in the end, you'll ask yourself:Ā was Steve Jobs' path the only way toĀ Ā
achieve such heights? Or his methods areĀ a cautionary tale for future innovators.
Steven Paul Jobs was born on February 24, 1955,Ā in San Francisco. His biological mother, JoanneĀ Ā
Schieble, was a young, unmarried graduate student,Ā and his father, Abdulfattah Jandali, was a SyrianĀ Ā
graduate student. Unprepared for parenthoodĀ and facing resistance from Schieble's family,Ā Ā
they decided to put their baby up for adoptionĀ at the San Francisco Children's Home Society.
Joanne initially wanted her son to be adoptedĀ by a couple with a college education. A lawyerĀ Ā
and his wife were supposed to takeĀ the child, but at the last moment,Ā Ā
they refused, deciding they wanted a girl.Ā This is how Steve ended up in the familyĀ Ā
of Paul and Clara Jobs, a working-classĀ couple from Mountain View, California.
Joanne initially refused to sign the adoptionĀ papers when she learned that neither Paul norĀ Ā
Clara had a college degree. She only agreedĀ after the Jobs made a written promise to payĀ Ā
for Steve's college education. This promise wouldĀ play a key role in shaping the future tech genius.
Steve's childhood was spent in Silicon Valley,Ā which didn't yet bear that iconic name. The areaĀ Ā
was filled with engineers and technicians workingĀ on cutting-edge electronic devices. Little Steve,Ā Ā
observing the work of his father,Ā who was a mechanic and carpenter,Ā Ā
absorbed a love for technology and design. ThisĀ environment, combined with the promise of hisĀ Ā
adoptive parents to give him a higher education,Ā laid the foundation for Jobs' future innovations.
Steve Jobs' relationship with hisĀ adoptive parents was complex andĀ Ā
multifaceted. Paul and Clara JobsĀ showered Steve with love and care,Ā Ā
but the fact of his adoption alwaysĀ remained an essential part of his identity.
Jobs knew about his adoption from early childhood.Ā His parents were honest with him about this,Ā Ā
which, on the one hand, helped to avoid aĀ traumatic "revelation" later in life. OnĀ Ā
the other hand, this knowledge instilled in youngĀ Steve a sense of "otherness" and some alienation.
Jobs' feeling of being "chosen" was connectedĀ to the fact that his parents told him howĀ Ā
carefully they had chosen him. This created aĀ feeling in Steve that he was a "special" child,Ā Ā
specifically chosen by his parents.Ā However, this also raised questionsĀ Ā
about his biological parents and theĀ reasons why they had given him up.
The duality of feelings ā being both "chosen"Ā and "rejected" ā created an internal conflictĀ Ā
that Jobs carried throughout his life. This wasĀ reflected in his character, shaping both hisĀ Ā
striving for perfection and recognition, andĀ his sometimes harsh attitude towards others.
Despite the love of his adoptive parents,Ā Jobs often felt like an outsider in hisĀ Ā
family. His intellectual abilities and interestsĀ differed significantly from those of his parents,Ā Ā
which amplified his sense of alienation.Ā This internal struggle largely determinedĀ Ā
his desire for self-realizationĀ and finding his place in the world.
At school, Steve proved to be an exceptionallyĀ gifted but difficult student. His intelligenceĀ Ā
and charisma often turned into problems.Ā He was bored in class, played pranks,Ā Ā
and was expelled from several schools. "IĀ was a real pain in the ass," Jobs recalled.
A turning point came when hisĀ fourth-grade teacher, Mrs. Hill,Ā Ā
saw potential in the troubled student. SheĀ bribed Steve, offering him $5 for every mathĀ Ā
problem he solved. This approach worked, andĀ Jobs began to study with renewed enthusiasm.
In his teenage years, Steve developed an interestĀ in electronics and computers. He attended lecturesĀ Ā
at Hewlett-Packard after school, where he met hisĀ future Apple co-founder, Steve Wozniak. They wereĀ Ā
united by their love of electronics and pranks.Ā In 1971, when Jobs was 16 and Wozniak was 21,Ā Ā
they created "blue boxes" - devices the sizeĀ of a deck of cards that generated special tonesĀ Ā
to trick the telephone system and make freeĀ long-distance calls. These devices, based onĀ Ā
a schematic published in Esquire magazine, wereĀ illegally sold to students for about $150 each.Ā Ā
Jobs and Wozniak sold about 100 such devices,Ā which became their first joint business venture.
After graduating from high school in 1972,Ā Jobs enrolled at Reed College in Portland,Ā Ā
Oregon. However, he dropped out afterĀ one semester, deciding that it wasĀ Ā
too expensive for his adoptive parentsĀ - $58,000 per year. Nevertheless,Ā Ā
he continued to attend classes that interestedĀ him, including a calligraphy course,Ā Ā
which later inspired him to createĀ multiple fonts for the first Macintosh.
During this period, Jobs experimented withĀ LSD, believing that this experience was "oneĀ Ā
of the two or three most important thingsĀ in his life." He was looking for new waysĀ Ā
of self-expression and understanding himself,Ā which led him to study Zen Buddhism and travelĀ Ā
to India in search of enlightenment.Ā These experiences not only expandedĀ Ā
his consciousness but also shaped his uniqueĀ worldview, which was later reflected in hisĀ Ā
approach to design and business. Jobs believedĀ that psychedelics helped him see the world fromĀ Ā
a new perspective, which contributed toĀ his creativity and innovative thinking.
Upon returning to California, JobsĀ got a job as a technician at Atari,Ā Ā
where his task was to simplify the circuitry ofĀ the popular game Breakout. He involved his friendĀ Ā
Steve Wozniak in the work, without mentioningĀ the $100 bonus for each chip eliminated, whichĀ Ā
eventually amounted to $5,000. Jobs told WozniakĀ that they were paid only $700 and gave him $350.
Wozniak, working almost without sleep,Ā created a circuit using only 45 chips,Ā Ā
which significantly exceededĀ Atari's expectations. However,Ā Ā
Jobs, striving for quick profit, did not shareĀ the whole truth about his income with him.
This episode was the first manifestationĀ of Jobs' complex character, his tendencyĀ Ā
to manipulate and his abilityĀ to benefit from the situation,Ā Ā
which later became a characteristic feature of hisĀ management style and interaction with partners.
1976 was a turning point in Steve Jobs'Ā life. Together with Steve Wozniak,Ā Ā
they founded Apple Computer in Jobs' parents'Ā garage. Their first product, the Apple I,Ā Ā
was essentially a computer board that buyersĀ had to place in a case themselves and connectĀ Ā
to a monitor and keyboard. The idea to createĀ the company arose after Wozniak demonstratedĀ Ā
his creation at the Homebrew Computer Club, andĀ Jobs saw the commercial potential in this device.
Jobs proved himself a natural entrepreneur.Ā He organized a demonstration of the Apple IĀ Ā
for Paul Terrell, owner of the local electronicsĀ store The Byte Shop. Terrell liked the idea ofĀ Ā
a fully assembled computer board, althoughĀ he would have preferred a fully assembledĀ Ā
computer. Despite this, he placed an orderĀ for 50 computers at $500 each, with paymentĀ Ā
upon delivery. This was the first major order forĀ Apple and a key moment in the company's history.
To fulfill the order, Jobs mortgaged hisĀ Volkswagen microbus, and Wozniak sold hisĀ Ā
beloved HP-65 scientific calculator.Ā They assembled the first batch in 30Ā Ā
days, working almost around theĀ clock in Jobs' parents' garage.
The success of the Apple I inspired Jobs andĀ Wozniak to create the Apple II - the firstĀ Ā
personal computer in an elegant plastic case withĀ color graphics. This product revolutionized theĀ Ā
market for several reasons: it was the first fullyĀ assembled personal computer with a color display,Ā Ā
had a built-in keyboard, and could beĀ connected to a regular TV. In addition,Ā Ā
the first "killer app" was developed for the AppleĀ II - the VisiCalc spreadsheet program, which madeĀ Ā
the computer attractive for business and ledĀ to explosive sales growth. These innovationsĀ Ā
and ease of use made Apple the industry leader,Ā surpassing competitors like Commodore and Tandy.
Rapid sales growth and profit attractedĀ the attention of investors. By 1980,Ā Ā
Apple's revenue reached $117 million,Ā making the company attractive forĀ Ā
an initial public offering (IPO). OnĀ December 12, 1980, Apple held its IPO,Ā Ā
issuing 4.6 million shares at a price of $22 perĀ share. The shares were sold out within minutes,Ā Ā
and by the end of the trading day, their priceĀ had risen to $29, making the company worth $1.778Ā Ā
billion. As a result of this IPO, 25-year-oldĀ Steve Jobs, who owned 7.5 million shares,Ā Ā
became a multimillionaire overnightĀ with a fortune of over $217 million.
However, success had a downside. Jobs became knownĀ for his quick temper and harsh management style.Ā Ā
By 1983, Apple employed around 1,000 people, andĀ Jobs ran the company with ruthless intensity.Ā Ā
He could fire an employee in an elevator for notĀ giving an enthusiastic enough answer to a questionĀ Ā
about a current project. His perfectionismĀ bordered on obsession: he could make the teamĀ Ā
rework a product at the last minute becauseĀ of a shade of color or the curve of the case.
In 1983, Jobs poached John Sculley from Pepsi-ColaĀ to become Apple's CEO, uttering the famous phrase:Ā Ā
"Do you want to spend the rest of your lifeĀ selling sugared water, or do you want to comeĀ Ā
with me and change the world?" This moveĀ would later prove fatal for Jobs himself,Ā Ā
as Sculley, initially brought in toĀ bring corporate management experience,Ā Ā
would eventually become a key figure inĀ Jobs' removal from the company's leadership.
1984 was marked by the release of the MacintoshĀ - a computer that defined the future of personalĀ Ā
computers with its graphical interface andĀ mouse. The "1984" commercial, shown during theĀ Ā
Super Bowl, became a classic of the advertisingĀ industry. The 60-second commercial, directed byĀ Ā
Ridley Scott, depicted an Orwellian world whereĀ the Macintosh was presented as a liberator fromĀ Ā
conformity, personified by IBM. The culminationĀ of the commercial was the moment when an athleticĀ Ā
woman smashes a screen with a hammer depictingĀ "Big Brother," symbolizing the destruction ofĀ Ā
the old order. However, despite the Macintosh'sĀ innovativeness and the success of the advertisingĀ Ā
campaign, the high price and limited capabilitiesĀ of the first Macs led to disappointing sales.
Disagreements between Jobs and Sculley grewĀ against the backdrop of falling MacintoshĀ Ā
sales and Apple's deterioratingĀ financial position. Jobs insistedĀ Ā
on lowering the price of the MacintoshĀ and increasing the marketing budget,Ā Ā
which could undermine the company'sĀ profitability. Sculley, on the contrary,Ā Ā
believed it was necessary to cut costs andĀ focus on the more profitable Apple II line.
The conflict reached its peak in May 1985. Jobs,Ā Ā
learning about Sculley's plans to reorganize theĀ company, attempted to stage a coup to oust SculleyĀ Ā
as CEO. However, his plan failed whenĀ Sculley found out about it and calledĀ Ā
an emergency meeting of the board of directors.Ā At this meeting, the board sided with Sculley.
On May 17, 1985, Sculley and the board ofĀ directors stripped Jobs of all managerialĀ Ā
authority, leaving him only the ceremonialĀ position of chairman of the board. For the nextĀ Ā
few months, Jobs was in limbo, formally remainingĀ with the company but having no real influence.
Finally, on September 13, 1985, Jobs resignedĀ from Apple. He sold all his shares in the company,Ā Ā
except for one, which he kept so heĀ could attend shareholder meetings.
This was a heavy blow for Jobs. In his 2005Ā Stanford University commencement speech,Ā Ā
he recalled this period: "I had beenĀ fired from the company I started. WhatĀ Ā
had been the focus of my entire adult lifeĀ was gone, and it was devastating. I reallyĀ Ā
didnāt know what to do for a few months. IĀ felt that I had let the previous generationĀ Ā
of entrepreneurs down ā that I had droppedĀ the baton as it was being passed to me."
After leaving Apple, Jobs didn't give up.Ā He founded a new company, NeXT Computer,Ā Ā
aimed at creating workstations for educationĀ and business. Although NeXT computers wereĀ Ā
not commercially successful due to theirĀ high price ā the initial cost was $6,500,Ā Ā
and in retail it reached $9,999 ā theyĀ were technologically advanced. The highĀ Ā
price was due to the use of quality components,Ā innovative design, and the powerful NeXTSTEPĀ Ā
operating system. On one of these computers,Ā Tim Berners-Lee developed the World Wide Web,Ā Ā
which ushered in a new era on the internet. TheĀ World Wide Web is a system of interconnectedĀ Ā
hypertext documents accessed throughĀ the internet, which made informationĀ Ā
more accessible and revolutionized theĀ way people communicate and exchange data.
In parallel with NeXT, in 1986, Jobs bought theĀ computer graphics division from Lucasfilm forĀ Ā
$10 million, transforming it into Pixar.Ā Initially, the company was engaged in theĀ Ā
production of high-performance computersĀ for 3D animation, but after a series ofĀ Ā
failures associated with high cost and limitedĀ demand, it focused on creating animated films.
1995 was a turning point for Jobs.Ā Pixar released "Toy Story" ā theĀ Ā
first full-length computer-animated film,Ā which grossed $373.5 million worldwide onĀ Ā
a budget of $30 million. This success notĀ only made the film the highest-grossingĀ Ā
in 1995 but also led to Pixar's stock,Ā which went public on November 29, 1995,Ā Ā
rising almost fourfold, makingĀ Jobs a billionaire. As a result,Ā Ā
Pixar earned significant funds, and by 2019 itsĀ feature films grossed about $14 billion worldwide.
At the same time, Apple was going through hardĀ times. The company was losing money and marketĀ Ā
share. In search of a new operating system,Ā Apple turned its attention to NeXT. In 1997,Ā Ā
Apple bought NeXT for $429 million, andĀ Jobs returned to the company as interimĀ Ā
CEO. John Sculley had left the positionĀ in 1993. He later expressed regret aboutĀ Ā
how things turned out and acknowledged thatĀ Jobs was a key factor in Apple's success.
Jobs' return marked the beginning of a new eraĀ for Apple. He carried out a radical restructuring,Ā Ā
canceling most projects and focusing on creatingĀ innovative products. The first successful productĀ Ā
was the iMac, released in 1998, which featured aĀ bright design and ease of use. The iMac became aĀ Ā
hit, selling over 6 million units and contributingĀ to the restoration of Apple's financial position.
Jobs also entered into an importantĀ partnership with Microsoft when BillĀ Ā
Gates invested $150 million in Apple, whichĀ stabilized the company. This decision causedĀ Ā
dissatisfaction among loyal Apple fansĀ but helped strengthen the financial base.
In the following years, Jobs led theĀ digital revolution with the launch ofĀ Ā
the iPod in 2001 and the iTunes Store in 2003.Ā The iPod became the best-selling music player,Ā Ā
with over 400 million units sold by 2014, andĀ the iTunes Store changed the music industry,Ā Ā
providing easy access to millions of tracks.
Thus, Jobs' return to Apple not only savedĀ the company from collapse but also led to theĀ Ā
creation of a number of successful products thatĀ shaped the future of technology and entertainment.
### Revolution in Your Pocket:Ā Innovation and Borrowing
2007 was marked by the release of theĀ iPhone - a device that Jobs calledĀ Ā
a "magical product." The iPhoneĀ combined a mobile phone, an iPod,Ā Ā
and an internet communicator. Its revolutionaryĀ touch interface and app ecosystem changed notĀ Ā
only the smartphone industry but alsoĀ how people interact with technology.
The first iPhone was equippedĀ with a 3.5-inch touchscreen,Ā Ā
a 2-megapixel camera, and had 4 or 8 GB ofĀ internal memory. It ran on the iOS operatingĀ Ā
system and included the Safari browserĀ for web browsing. An important featureĀ Ā
was integration with iTunes, whichĀ made it easy to synchronize content.
However, when talking about the iPhone'sĀ innovations, it's important to note thatĀ Ā
many ideas were not entirely original. The conceptĀ of a touchscreen already existed. Apple acquiredĀ Ā
Fingerworks in 2005, which was already developingĀ multi-touch technologies. The icon-based interfaceĀ Ā
resembled existing PDAs, especially devicesĀ running Palm OS. The idea of combining aĀ Ā
phone and a player was implemented in earlierĀ devices, such as some Sony Ericsson models.
The iPhone presentation became a classic ofĀ the genre. Jobs masterfully created tension,Ā Ā
gradually revealing the capabilities of theĀ device. When he demonstrated how you couldĀ Ā
scroll through the contact list with one finger,Ā the audience erupted in applause. "Did you getĀ Ā
that? I just used my finger!", exclaimed Jobs,Ā emphasizing the innovativeness of the interface.
The iPhone's success was phenomenal.Ā 270,000 devices were sold in the firstĀ Ā
weekend. By 2010, the iPhone accountedĀ for almost 40% of Apple's revenue,Ā Ā
and the company became the mostĀ valuable technology firm in the world.
In 2010, Jobs introduced the iPad - a tabletĀ computer that he said filled the spaceĀ Ā
between a smartphone and a laptop. DespiteĀ initial skepticism (many compared the iPadĀ Ā
to a large iPhone), the device quickly gainedĀ popularity, creating a new product category.
It's important to note that the idea of a tabletĀ computer was not new either. Microsoft and otherĀ Ā
companies had been experimenting with thisĀ concept for years. However, Apple managed toĀ Ā
create a product that found mass acceptance thanksĀ to its user-friendly interface and app ecosystem.
Jobs and Apple were often accused ofĀ borrowing ideas and technologies. ForĀ Ā
example, the Macintosh's graphical interface wasĀ inspired by developments at Xerox PARC. However,Ā Ā
Jobs' supporters argue that his geniusĀ lay not in inventing from scratch,Ā Ā
but in the ability to see the potentialĀ Ā
of existing technologies and turn them intoĀ mass products that are convenient for users.
Ultimately, while many of Apple's ideasĀ weren't entirely original, the company,Ā Ā
under Jobs' leadership, wasĀ able to refine, integrate,Ā Ā
and bring them to market as revolutionaryĀ products that changed entire industries.
Steve Jobs' personal life was no less complexĀ and contradictory than his career. In the 1970s,Ā Ā
Jobs had a romantic relationshipĀ with Chrisann Brennan, whom he metĀ Ā
in high school at Homestead High. TheirĀ relationship was turbulent and unstable,Ā Ā
they often broke up and got back together. InĀ 1978, Chrisann gave birth to a daughter, Lisa.
Jobs, however, denied paternity for severalĀ years, even despite a positive paternityĀ Ā
test. This decision was connected to hisĀ complete immersion in working on Apple and,Ā Ā
possibly, unpreparedness for fatherhoodĀ at such a young age. He named the LisaĀ Ā
computer after his daughter butĀ publicly denied this connection,Ā Ā
claiming that the name was an acronym forĀ "Local Integrated Software Architecture."
Jobs' and Brennan's relationship finallyĀ broke down shortly after Lisa's birth.Ā Ā
Jobs was completely focused on the development ofĀ Apple, and Brennan was left alone with the child,Ā Ā
forced to rely on social assistance.Ā Despite Jobs' financial success,Ā Ā
he provided minimal support for hisĀ daughter and ex-girlfriend for a long time.
Only years later, already in a relationship withĀ Laurene Powell, Jobs began to build a relationshipĀ Ā
with Lisa. He acknowledged his paternityĀ and became more actively involved in hisĀ Ā
daughter's life. Lisa even lived with the JobsĀ family for some time during her teenage years.
In 1989, Jobs met Laurene Powell at a lectureĀ he gave at the Stanford Graduate School ofĀ Ā
Business. Their relationship developed rapidly,Ā and in 1991 they married in a Buddhist ceremonyĀ Ā
in Yosemite National Park. The couple had threeĀ children: a son, Reed, and daughters Erin and Eve.
Despite his public persona in business, JobsĀ tried to keep his family out of the mediaĀ Ā
spotlight. He rarely spoke about his family lifeĀ in interviews and tried to shield his childrenĀ Ā
from excessive press attention. This desireĀ for privacy was perhaps a reaction to hisĀ Ā
own experience as a public figure and a desireĀ to give his children a more normal childhood.
In 2003, Jobs was diagnosed with aĀ rare form of pancreatic cancer - aĀ Ā
neuroendocrine tumor. Despite doctors'Ā recommendations for immediate surgery,Ā Ā
Jobs tried to treat himself with alternativeĀ methods for 9 months. His decision was driven byĀ Ā
several factors. Jobs had long been a vegetarianĀ and believed in the power of natural remedies. HeĀ Ā
was also wary of invasive medical proceduresĀ and wanted to avoid surgery. In addition,Ā Ā
Jobs was known for his "reality distortionĀ field" - the ability to convince himself andĀ Ā
others of anything, which may have affected hisĀ assessment of the seriousness of the situation.
Among the alternative treatments thatĀ Jobs used was a strict vegan diet withĀ Ā
an emphasis on freshly squeezed juices andĀ so-called "superfoods." He also resorted toĀ Ā
acupuncture and other methods of traditionalĀ Chinese medicine. Jobs experimented withĀ Ā
hydrotherapy and other spa treatments,Ā consulted with psychics and healers.Ā Ā
Psychological therapy and meditation played anĀ important role in his approach to treatment.
This decision may have cost him hisĀ life. When he finally agreed to surgery,Ā Ā
the cancer had already spread. Doctors laterĀ noted that if Jobs had immediately agreed toĀ Ā
the operation, his chances of recoveryĀ would have been significantly higher.
Despite his illness, Jobs continued to lead Apple,Ā appearing in public increasingly emaciated. HisĀ Ā
obsession with work did not weaken even inĀ the face of death. In 2009, he underwent aĀ Ā
liver transplant in Memphis, Tennessee. ThisĀ operation caused controversy, as many believedĀ Ā
that Jobs used his wealth and influence toĀ obtain the organ faster than would have beenĀ Ā
possible for an ordinary patient. Despite theĀ complex operation and a long recovery period,Ā Ā
Jobs continued to work on new Apple products,Ā including the iPad, which was released in 2010.
On August 24, 2011, Jobs resigned asĀ CEO of Apple, handing over the reinsĀ Ā
to Tim Cook. In his farewell letter, heĀ wrote: "I have always said if there everĀ Ā
came a day when I could no longer meet myĀ duties and expectations as Appleās CEO,Ā Ā
I would be the first to let you know.Ā Unfortunately, that day has come."
Steve Jobs died on October 5, 2011, at the age ofĀ 56. His last words, spoken on his deathbed, were:Ā Ā
"Oh wow. Oh wow. Oh wow." What exactly he saw orĀ realized in his last moments remained a mystery.
Jobs' personality was full of contradictions.Ā He possessed a unique gift of foresight,Ā Ā
the ability to anticipate the futureĀ of technology and create productsĀ Ā
that people didn't yet know they needed.Ā This ability was the result of a combinationĀ Ā
of several factors. Firstly, Jobs had aĀ deep understanding of human psychologyĀ Ā
and needs. He intuitively felt that peopleĀ want simplicity and elegance in technology,Ā Ā
even if they themselves had not yetĀ realized it. Secondly, his broad outlook,Ā Ā
which included interests ranging from calligraphyĀ to Zen Buddhism, allowed him to see connectionsĀ Ā
between seemingly unrelated areas and apply theseĀ ideas in technology. Finally, his experience inĀ Ā
various technology companies gave him a uniqueĀ understanding of the industry and its trends.
However, this same personality couldĀ be cruel, selfish, and manipulative.Ā Ā
These character traits were largely due to hisĀ pursuit of perfection and his conviction thatĀ Ā
he was right. Jobs believed that only he knewĀ what was best for consumers and the company,Ā Ā
and he was willing to do anything to bring hisĀ vision to life. His perfectionism often led toĀ Ā
harsh demands on employees and partners, andĀ his charisma and "reality distortion field"Ā Ā
allowed him to manipulate people, convincingĀ them of the possibility of the impossible.Ā Ā
This same self-confidence sometimes bordered onĀ selfishness, when Jobs ignored the opinions ofĀ Ā
others and insisted on his own way, evenĀ if it harmed relationships or business.
Former Apple employees often recalledĀ Jobs' outbursts of anger and his tendencyĀ Ā
toward public humiliation. He couldĀ not hesitate to call someone's workĀ Ā
"complete shit" in front of the entireĀ team. His pursuit of perfection oftenĀ Ā
bordered on tyranny. There is a knownĀ case when he forced a team of designersĀ Ā
to redesign the iMac case overnight justĀ because he didn't like the shade of blue.
His attitude toward charity also raised manyĀ questions. Unlike other tech billionaires,Ā Ā
such as Bill Gates, Jobs was not known for hisĀ philanthropy. When he returned to Apple in 1997,Ā Ā
one of his first decisions was to closeĀ all the company's charitable programs.Ā Ā
He argued that the best way to helpĀ society is to make Apple profitable.
Jobs' influence on the world of technologyĀ is difficult to overestimate. He didn'tĀ Ā
just create products - he shaped culture.Ā The iPhone changed not only the smartphoneĀ Ā
industry but also how we communicate, work,Ā and entertain ourselves. Under his leadership,Ā Ā
Apple transformed from an ordinary technologyĀ company into a true symbol of lifestyle. PeopleĀ Ā
were willing to stand in line for hoursĀ to be the first to buy the new iPhone orĀ Ā
iPad on release day. Apple products became notĀ just gadgets, but symbols of status and style.
Jobs had a revolutionary impact on severalĀ industries at once. In the field of personalĀ Ā
computers, the Apple II and Macintosh madeĀ computing accessible to ordinary people. InĀ Ā
the world of animation, Pixar, under hisĀ leadership, created the first full-lengthĀ Ā
computer-animated film, forever changingĀ the film industry. In the music industry,Ā Ā
the iPod and iTunes Store revolutionized the wayĀ music is distributed and consumed. The iPhone setĀ Ā
a new standard for smartphones, and the iPadĀ created a completely new category of devices.
Jobs was also an unsurpassed master ofĀ marketing and presentations. His speechesĀ Ā
at Apple conferences became legendary.Ā He could create incredible hype aroundĀ Ā
a product with just one phrase, as he didĀ with the iPod: "1000 songs in your pocket."
The life of Steve Jobs offers aĀ number of important lessons forĀ Ā
entrepreneurs and innovators. His approachĀ to business and creativity demonstrates theĀ Ā
importance of continuous self-improvement andĀ a willingness to challenge established norms.
Jobs taught us the importance of focus. HeĀ believed that success comes from being ableĀ Ā
to say "no" to a thousand things in orderĀ to focus on what really matters. This wasĀ Ā
reflected in the simplification of Apple'sĀ product line after his return to the company.
Another key lesson from Jobs is theĀ importance of creating a superior userĀ Ā
experience. He believed that technology shouldĀ not just be functional, but also intuitive,Ā Ā
even beautiful. This led to revolutionaryĀ changes in the design of consumer electronics.
Jobs also emphasized the importance of anĀ interdisciplinary approach. He believed thatĀ Ā
true innovation occurs at the intersectionĀ of technology and the humanities. ThisĀ Ā
principle was at the heart of his approachĀ to product development at Apple and Pixar.
Finally, Jobs taught us the importanceĀ of passion in work. He often said thatĀ Ā
the only way to do great work is to loveĀ what you do. This philosophy helped himĀ Ā
overcome numerous obstacles andĀ failures on the road to success.
Steve Jobs was a figure who not onlyĀ changed the world of technology butĀ Ā
also left an indelible mark on the culture ofĀ our time. His life was full of ups and downs,Ā Ā
triumphs and defeats, but each stage of thisĀ journey shaped the legend we know today.
Jobs was not perfect. His characterĀ was often described as complex andĀ Ā
contradictory. He could be ruthless inĀ his decisions, selfish in his actions,Ā Ā
and cruel in his words. But these sameĀ traits, combined with his indomitableĀ Ā
passion for innovation and perfection, allowedĀ him to create products that changed our world.
From the first Apple computer assembled in aĀ garage to the iPhone that changed the way weĀ Ā
interact with information, Jobs always strived toĀ ensure that technology was not just functional,Ā Ā
but also beautiful, intuitive, almost magical.
His approach to business was as innovative asĀ his products. Jobs understood that to createĀ Ā
truly great things, it's not enoughĀ to just do your job well. You needĀ Ā
to be obsessed with it. He demandedĀ perfection from himself and others,Ā Ā
and although this path was not alwaysĀ easy, the results spoke for themselves.
Perhaps Jobs' greatest legacy is not anyĀ particular product or invention, but howĀ Ā
he changed our attitude towards technology.Ā He showed that they can be not just tools,Ā Ā
but an extension of our personality, aĀ means of self-expression and creativity.
In his famous speech to Stanford graduatesĀ in 2005, Jobs said: "Your time is limited,Ā Ā
so don't waste it living someone else's life."Ā These words, perhaps, best reflect Jobs'Ā Ā
philosophy. He lived by his own rules, followedĀ his vision, and ultimately changed the world.
The story of Steve Jobs is not justĀ a success story. It's a story aboutĀ Ā
the importance of believing in your ideas,Ā even when the whole world doubts you. It'sĀ Ā
a story about the power of innovationĀ and how an obsession with perfectionĀ Ā
can lead to the creation of products thatĀ change the lives of millions of people.
And now we would like to hear yourĀ opinion. What aspect of Steve Jobs'Ā Ā
personality do you think played theĀ biggest role in his success? His vision,Ā Ā
his pursuit of perfection, or perhapsĀ his ability to inspire others? And didĀ Ā
his childhood influence who he became, orĀ was it genes, a gift, or other factors?
Do you believe that Jobs' managementĀ methods, despite their controversy,Ā Ā
were justified by the results heĀ achieved? Or do you think thatĀ Ā
the same results could have beenĀ achieved with less harsh methods?
And finally, which product or innovation ofĀ Steve Jobs had the greatest impact on your life?
If you enjoyed this video, don'tĀ forget to like and subscribe to ourĀ Ā
channel. Your comments help us createĀ content that you find interesting,Ā Ā
so feel free to share your thoughts in theĀ comments below. See you in the next episode!
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