I Tried the $1 Billion Dollar Side Hustle

Summary

In this engaging video, the creator humorously embarks on a three-day challenge to break into the $40 billion print on demand (POD) industry as an amateur artist. Detailing the step-by-step process, from selecting products and designing to marketing, the video offers a candid look at the realities of starting a POD business. Despite the creator's inexperience in business and marketing, they manage to earn a modest income, highlighting the importance of marketing and the trust placed in third-party companies. The video concludes with a heartfelt appreciation for the support received and an invitation to join the 'Delusional World Tour 2024'.

Takeaways

• 😀 The video humorously starts with a 'clickbait' claim of a $40 billion side hustle, which is actually a $40 million industry.
• 🎨 The side hustle discussed is 'print on demand' (POD), where artists can sell their designs on various products without upfront costs.
• 🐱 The creator attempts to make money in 3 days by creating POD products, starting with designing items like mugs, phone cases, and hoodies.
• 🚀 The creator uses Printify as the POD platform, which handles printing, shipping, and packaging.
• 🛍️ The plan involves six steps: finding products, designing, connecting and uploading to a shop, marketing, showing results, and optionally, buying a yacht.
• 🎨 The designs are created using the Procreate app with a focus on a cat theme, a reused design for a phone case, and a text-based design for a hoodie.
• 📈 The creator connects the designs to a Shopify store, which they learn to use during the process, and also considers marketing on TikTok and Instagram.
• 📊 After three days, the results are modest with only one order, showing the challenges of new businesses gaining traction quickly.
• 💸 The creator reflects that marketing is crucial, accounting for 95% of the effort, and that POD is not a get-rich-quick scheme.
• 🌐 Trust in third-party companies is necessary as they handle inventory, stock, packaging, and shipping.

Q & A

What is the 'side hustle' referred to in the transcript?

The 'side hustle' mentioned in the transcript is a print on demand (POD) business, where artists can sell their designs on various products without any upfront costs or inventory.

What is the significance of the number '40 billion' mentioned in the transcript?

The number '40 billion' is used as a clickbait figure to grab attention, as the actual value of the side hustle discussed is significantly less. The speaker humorously admits to using it as a bait to engage the audience.

What is the platform used by the speaker to sell their POD products?

The platform used by the speaker to sell their print on demand products is Printify.

What are the three different products chosen by the speaker for their POD business?

The three different products chosen by the speaker are a ceramic mug, a phone case, and a hoodie, each representing a different price point.

How does the speaker plan to market their POD products?

The speaker plans to market their products through social media platforms like Instagram and TikTok, using stories, posts, and sneak peeks to promote their designs.

What is the role of Shopify in the speaker's POD business?

Shopify is used by the speaker to create an online store where they can sell their POD products directly to customers.

What challenges did the speaker face while setting up their Shopify store?

The speaker faced challenges with the complexity and cost of setting up a Shopify store, and also spent a significant amount of time learning how to use it effectively.

What was the outcome of the speaker's three-day POD business experiment?

After three days, the speaker received only one order for a product, which was a realistic but disappointing outcome considering the effort put into the business.

What were the three key lessons the speaker learned from their POD business attempt?

The three key lessons learned were: 1) Marketing is crucial, making up about 95% of the success, 2) POD is not a get-rich-quick scheme and requires planning and effort, and 3) Trust in the third-party POD company is necessary for handling inventory, packaging, and shipping.

What was the final message the speaker shared with their audience?

The final message was a candid expression of gratitude for the opportunity to try out the POD business and for the support of their audience, acknowledging the value of their engagement and purchases.