The RIGHT Way to Create Responsive Search Ads | Step-by-Step Tutorial

Grow My Ads
1 Apr 202422:09

Summary

TLDRIn this informative video, the creator outlines a step-by-step guide on crafting responsive search ads, emphasizing the importance of unique, impactful ad copy that aligns with search intent. The video dispels the myth of ad strength's significance and offers practical tips for incorporating features, benefits, and social proof into ad headlines and descriptions. The creator also highlights the inefficiency of using all 15 available headlines for smaller accounts and suggests a more streamlined approach for optimal ad performance.

Takeaways

  • 📝 The video provides a step-by-step guide on creating responsive search ads with a focus on high click-through rates.
  • 🛋️ The example used is for an ad campaign of a company called 'Home Reserve', specializing in sectional sofas, targeting pet-friendly keywords.
  • 📈 The importance of using a variety of unique headlines (up to 15) and four descriptions in ad creation is emphasized to avoid repetition and enhance ad performance.
  • 🔍 The video discusses the significance of incorporating keywords into the display path for increased visibility and relevance in the ad.
  • 🎯 Ad strength is mentioned as a metric introduced by Google to help improve ad creation, but it does not directly influence ad serving eligibility.
  • 📊 The video clarifies that while ad strength is a helpful metric, it is not the sole determinant of ad performance, and one should focus on click-through and conversion rates.
  • 💡 The presenter shares a simple template for creating impactful ads: message to intent, features and benefits, price promotions, social proof, and calls to action.
  • 📝 The video also touches on the use of ad assets like images, business name, and site link, and the importance of including relevant ad assets to enhance the ad's appeal.
  • 🔑 The presenter advises on reducing the number of headlines in smaller accounts to prevent overwhelming Google's optimization process and to achieve more focused results.
  • 🚀 The video encourages viewers to research and understand their client or business thoroughly to create relevant and impactful ad copy.
  • 📌 The video concludes by urging viewers to focus on the quality and impact of their ad copy rather than just the ad strength metric.

Q & A

  • What is the main focus of the video?

    -The main focus of the video is to provide a step-by-step guide on how to create a responsive search ad, including an easy template for ad creation to achieve high click-through rates.

  • What is the company 'Home Reserve' selling?

    -Home Reserve is selling sectional sofas.

  • What is the significance of the display path in ad creation?

    -The display path is significant as it shows in the ad like a URL and can be used to incorporate keywords for extra emphasis and eye-catching appeal to the searcher.

  • How many unique headlines does the speaker recommend using in a responsive search ad?

    -The speaker recommends using 15 unique headlines to give Google more opportunities to find a combination that will be impactful. However, they also note that it's not necessary to use all 15 if the ad is impactful with fewer headlines.

  • What is the importance of ad strength according to the video?

    -Ad strength is not a direct factor influencing ad serving eligibility. Instead, it is a metric by Google to help improve the ad creation process and optimize performance. It should not be a primary concern over the actual performance metrics like click-through rate and conversion rate.

  • What are the key elements to include in a responsive search ad according to the video?

    -The key elements include matching the search intent with relevant keywords, highlighting features and benefits, incorporating price promotions or guarantees, adding social proof, and including clear calls to action.

  • How does the speaker suggest optimizing the number of headline and description combinations?

    -The speaker suggests reducing the number of headlines if the ad group has a low volume of impressions to make it easier for Google to test and optimize the combinations effectively.

  • What is the recommended approach to using the 15 available headlines in a responsive search ad?

    -The recommended approach is to create unique headlines that are relevant and impactful, rather than repeating the same phrase over and over again. The number of headlines used should be based on the ability to maintain uniqueness and relevance, not just filling all 15 slots.

  • What are the main performance metrics to focus on according to the video?

    -The main performance metrics to focus on are the click-through rate, conversion rate, and whether the ad is meeting the set goals such as cost per acquisition or return on ad spend.

  • How does the speaker address the concern of having too many combinations with 15 headlines and 4 descriptions?

    -The speaker points out that with 15 headlines and 4 descriptions, there would be 2,730 possible combinations, which would require 273,000 impressions to test. This is often not feasible for smaller accounts, so reducing the number of headlines can make the optimization process more manageable.

  • What is the speaker's advice for those with smaller accounts or lower search volume?

    -For those with smaller accounts or lower search volume, the speaker advises reducing the number of headlines to lower the number of combinations that need to be tested, making it easier for Google to optimize the ad effectively.

Outlines

00:00

📝 Introduction to Responsive Search Ad Creation

The speaker begins by expressing excitement about sharing a step-by-step guide on creating a responsive search ad. They aim to provide a simple template for effective ad creation that yields high click-through rates. The importance of ad strength is mentioned, and the speaker plans to discuss it further. The practical demonstration involves working within an ad group for a company called Home Reserve, focusing on pet-friendly keywords for sectional sofas. The speaker emphasizes the use of a blank canvas for creating the ad, highlighting the significance of display path, headlines, descriptions, and ad assets in the ad creation process.

05:01

🛠️ Crafting Impactful Headlines and Descriptions

The speaker delves into the specifics of crafting impactful headlines and descriptions for the ad. They stress the importance of creating unique headlines and avoiding repetition, even when using all 15 available slots. The speaker shares a formula for creating effective ads, which includes incorporating keywords, features, benefits, price promotions, social proof, and calls to action. They provide examples from an ad they created for Home Reserve, explaining the rationale behind each headline and how it aligns with the target audience's intent. The speaker also discusses the use of descriptions, emphasizing the need for a mix of feature-highlights and brand messaging.

10:02

🎯 Understanding and Improving Ad Strength

The speaker addresses the common misconceptions around ad strength, clarifying that it is a metric designed by Google to help improve ad creation rather than directly influencing ad performance. They reference Google's support page to validate this point. The speaker emphasizes that while ad strength can help identify opportunities for optimization, it should not be a primary concern. Instead, focus should be on creating impactful ad copy that resonates with the target audience and achieving good click-through and conversion rates.

15:04

🔢 Maximizing Ad Performance with Headline and Description Combinations

The speaker discusses the mathematics behind using all 15 headlines and four descriptions, pointing out the vast number of possible combinations. They argue that for smaller accounts with lower impression volumes, it's impractical to test all combinations, leading to many 'learning' performance labels with little actionable data. The speaker suggests reducing the number of headlines for smaller accounts to make the testing process more manageable and to ensure that Google can optimize the ad effectively. They reiterate the importance of focusing on the quality of ad copy and the actual performance metrics rather than the number of headlines used.

20:04

🚀 Wrapping Up Responsive Search Ad Creation

In the conclusion, the speaker summarizes the key takeaways from the video, reinforcing the step-by-step process for creating a responsive search ad and the template provided for impactful ad copy. They remind viewers to focus on writing ad copy that resonates with the searcher's intent and to concentrate on metrics such as click-through rate and conversion rate rather than the ad strength. The speaker invites viewers to ask questions in the comments and promises to respond, ending the video on a positive note with a teaser for the next video.

Mindmap

Keywords

💡Responsive Search Ad

A responsive search ad is a type of online advertisement designed to automatically adjust its content based on the user's search query. In the context of the video, the speaker is guiding the audience through the process of creating such an ad, emphasizing the importance of tailoring the ad to achieve high click-through rates and effectively targeting keywords like 'pet friendly'.

💡Ad Strength

Ad strength is a metric provided by Google to give insights into the potential performance of an ad during its creation or editing stage. It is not a direct measure of an ad's serving eligibility but rather a tool to identify opportunities for improvement. The speaker in the video clarifies that while ad strength is a useful metric, it should not be the sole focus when evaluating ad performance.

💡Click-Through Rate (CTR)

Click-through rate, or CTR, is a metric used in online advertising to measure the effectiveness of an ad, calculated by dividing the number of clicks an ad receives by the number of impressions it has. A higher CTR indicates more engagement and interest from users. In the video, the speaker aims to create ads that will have a high CTR, meaning that a larger proportion of people who see the ad will click on it.

💡Keywords

Keywords are specific words or phrases that users type into search engines when looking for information or products online. In the context of the video, keywords are crucial for targeting the right audience with the ad. The speaker emphasizes the importance of including relevant keywords in the ad's display path and headlines to make the ad more appealing and effective for users searching for those terms.

💡Display Path

The display path is the URL path that appears in the ad and is meant to give users an idea of the content they will find if they click through. It does not have to be a real URL but should be crafted in a way that aligns with the user's search intent. In the video, the speaker uses the display path as an additional opportunity to incorporate keywords and make the ad more relevant to the search query.

💡Headlines

Headlines in the context of advertising are the attention-grabbing titles or phrases at the top of an ad. They are designed to quickly communicate the main message or value proposition of the ad. The speaker in the video stresses the importance of creating unique and relevant headlines that resonate with the target audience and avoid repetition.

💡Ad Copy

Ad copy refers to the text content of an advertisement, which includes headlines, descriptions, and calls to action. It is designed to persuade potential customers to take a specific action, such as clicking on the ad or making a purchase. In the video, the speaker provides a template for creating impactful ad copy that aligns with the user's search intent and includes various elements like features, benefits, and social proof.

💡Features and Benefits

Features and benefits refer to the specific attributes of a product or service and the value they provide to the customer. Features are the characteristics of the product, while benefits explain how those features solve a problem or improve the user's experience. In the video, the speaker emphasizes including both features and benefits in the ad copy to make it more compelling and relevant to the target audience.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions and opinions of others, under the assumption that these actions are reflective of correct behavior. In marketing, social proof can be demonstrated through customer reviews, ratings, or endorsements. The speaker in the video uses social proof in the ad by mentioning the number of families who have purchased from Home Reserve, to build trust and credibility with potential customers.

💡Call to Action (CTA)

A call to action, or CTA, is a prompt designed to encourage读者 to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business. CTAs are crucial in advertising as they guide potential customers towards the desired outcome. In the video, the speaker includes various CTAs in the ad copy, like 'shop now' and 'find your layout', to direct users towards engaging with the ad and ultimately making a purchase.

💡Ad Assets

Ad assets refer to the various components of an advertisement, such as images, logos, business names, and other visual or textual elements that support and enhance the ad's message. These assets are used to make the ad more engaging and informative for the viewer. In the video, the speaker mentions ad assets in the context of optimizing the ad's visual appeal and providing additional information about the product or service being advertised.

Highlights

The video provides a step-by-step guide on creating a responsive search ad, offering a simple and easy template for ad creation.

The speaker emphasizes the importance of high click-through rates and strong ads for successful advertising.

The example used in the video is for an ad group targeting pet-friendly sectional sofas under the brand Home Reserve.

The video explains how to utilize the display path effectively by incorporating targeted keywords to make the ad more eye-catching.

The speaker advises using all 15 headlines if they can be unique, but warns against repeating the same headline with different phrasing.

A formula for creating impactful ads is shared, which includes message to intent, features and benefits, price promotions, social proof, and calls to action.

The video provides a detailed explanation of how to match ad headlines with search intent and the importance of selecting relevant keywords.

The speaker discusses the significance of including features and benefits such as machine-washable, stain-resistant fabric, and changeable fabric covers in the ad copy.

The video highlights the use of social proof, like customer reviews and numbers, to increase the impact of the ad.

The speaker shares the strategy of using specific numbers like $1,138 instead of rounded figures for pricing to make them stand out more.

The video explains the concept of ad strength and clarifies that it does not directly influence ad serving eligibility, but rather is a metric to optimize ad creation.

The speaker references a third-party analysis that found no significant impact of ad strength on account performance.

The video concludes with advice on focusing on the quality of ad copy, click-through rates, conversion rates, and meeting goals rather than ad strength metrics.

The speaker provides a practical example of reducing the number of headlines in smaller volume accounts to simplify Google's optimization process.

Transcripts

play00:00

hey this is awesome from grow my ads and

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in today's video I'm going to go step by

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step on how to create a responsive

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search ad I'm going to give you a simple

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easy template on the responsive search

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ad creation so you create impactful ads

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that will get high click-through rates

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and I also am going to talk about ad

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strength and why I think it's B so let's

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dive

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[Music]

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in right so I am at an ad group inside

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of an actual account for a company

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called home Reserve they sell sectional

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sofas so I am going to be building a new

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ad for pet friendly keywords that we're

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targeting so I'm in the ad group I just

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simply go to this blue create an add

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button hit responsive search ad now it

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is going to autop populate ad copy that

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has already been used so I am going to

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clear this so we have a blank canvas to

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work from

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okay so you've got final URL display

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path headlines you can add up to 15 and

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then four descriptions as well as ADD

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assets which I'll talk about a bit later

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then during this process you have a few

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things here add strength which I'll

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discuss and then you get a preview of

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the actual ad you're creating so let's

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not worry too much about any of this

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right now but let's just talk about

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these pieces to the ad creation process

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so here we have display path this will

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simply

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show right in the ad as if it's the URL

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display that you're going to so this is

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not a real URL homeserve.com

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petfriendly however I'm adding in some

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keywords so we do pet friendly sectional

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so actually to make this better I should

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do

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this so it would look like this so this

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isn't a real URL on our website but I've

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now baked in one of the keywords we're

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bidding on and this will actually show

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in the ad so it just makes your ad pop a

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little more many times this will be

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bolded in the ad and so it's just an

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extra place to put in usually the key

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one of the keywords or part of the

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keyword themes that you're bidding on

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put them in this display path just for

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some extra pop to the ad because again

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it will bold it if it is a keyword

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you're targeting and it's relevant right

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it's pet friendly sectionals that we're

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going after so even if it doesn't bold

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it some cases it won't at least you've

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got that baked in there again so it's

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eye-catching to the person who's

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actually going and searching for your ad

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now you have 15 headlines okay so this

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is where I see a lot of people make

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mistakes they think I should go in and

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just add all 15 headlines and the answer

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to that is yes if you actually

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create unique headlines 15 unique

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headlines most people do not most people

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are creating ads with the same headline

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over and over again just in different

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phrasing for example a lot of times when

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doing audits I will find people adding

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essentially the same phrase over and

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over again so they'll do something like

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pet friendly sofas sofa for pets shop

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online now shop online order online buy

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online 20% off promo promo 20% off so a

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lot of people get caught up in this idea

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well I have to fill out all 15 that's

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what Google's telling me to do and in

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reality they're just repeating the same

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thing over and over again it's not

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unique it does not do anything but add a

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bunch of fluff and garbage to your ads

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which I will talk about because a lot of

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people get hung up on this ad strength

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and I'll share what ad strength actually

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does what it means it's good good little

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trick by Google in there but I'll go

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through the whole process of of the ad

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strength piece but when you're creating

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an ad I'm going to give you the formula

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or a formula of making sure you're

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actually creating an ad that's going to

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be impactful also I have two YouTube

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videos that we have done on creating

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irresistible ads also using chat GPT to

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help with creating ads those will be in

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the description so we're going to have

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we have more videos on actual ad copy

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tips for now this video is more about

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the the creation process of a responsive

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search ad but make sure to go check

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those videos out too okay so easy ad

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copy template ideas that you should be

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thinking about when creating ads that is

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message to intent so simply in this ad

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people are looking and searching for pet

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friendly sectionals so just baking in

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those keywords as the headline such as

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pet friendly sectionals number two

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you're going to be looking at features

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and benefits so adding in any features

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or benefits to your product or service

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it's very easy to create headlines do

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not add the same one over and over again

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in different phrasing try to be unique

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with each one of those features and

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benefits number three price promotions

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guarantees so those all sort of fit in

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the same similar category if you have

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price that's very competitive bake that

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into that if you have a guarantee of

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some sort 30-day money back 10-year

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warranty anything of that such add that

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and if you're running promotions

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obviously promotions are huge bake the

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promo into the ad that is likely to help

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increase with click-through rate then

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social proof if you've got a lot of

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reviews or Awards bake that in and then

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last call to action shop now buy now

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free quote call us whatever at add in

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several call to actions if you follow

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that simple template you'll be able to

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create very impactful ads now I'm going

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to show you the ad that I have created

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for home reserve on this pet friendly ad

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group and I'm going to show why I have

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some of the headlines in here and then

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we're also going to go through some of

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the further ad creation process you've

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just heard the template that I like to

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use when creating ads so here we have

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pet friendly sectional dog and cat

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friendly sectional pet friendly and

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kid-proof these are matching the search

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intent right and in fact this is

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literally a keyword that I'm bidding on

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right here which is pet friendly

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sectional so I've got these in here

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those normally will do well then

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features and benefits so this is machine

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washable that is going to resonate with

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someone who owns a pet and if you have a

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pet you know they can make a mess on

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your sectionals so or a couch and so

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machine washable huge huge feature stain

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resistant fabric again that kind of goes

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with the machine washable piece but this

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is a copy that I know does well

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especially to that pet owner demographic

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changeable fabric covers again kind of

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lives with these features here with

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machine washable and stain resistant but

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this is a big one you can actually

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change out the fabric covers you can

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wash them they're staying resistant and

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if you needed to you can buy different

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fabric covers so this is a big piece and

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big feature for pet owners then I've

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also baked in a few here made for Action

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kids and pets this is just a very

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impactful sort of headline I've tested

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in the past so I made sure to put that

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in here social proof loved by 880,000

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plus

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families I had that

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misspelled so good thing for the little

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red swiggle line underneath there so

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yeah we got you know 880,000 families

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have purchased from home Reserve that is

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huge so loved by 80,000 families great

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social proof right there pricing

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starting at

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1,138 I do like using exact numbers it

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just pops more than if you were to use

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let's say 1,000 so just all zeros so

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like 1,138 really stands out numbers

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stand out you know this 8,000 number

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stands out if wanted to be like real

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exact I could so like

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8,125 plus F that pops however it's just

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a bit odd in that case I'm just going to

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leave it like that and this is actually

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on the website itself 10-year warranty

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so that's part of the guarantee piece

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60-day no risk trial and then we've got

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our call to actions shop now find your

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layout build your sectional now where

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did I even get all of this well very

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simply

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a lot of the copy on the website's

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already here right great with kids and

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pets here's change changes Fabrics so

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there's the changeable Fab fabric piece

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that I have now here's some things that

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are also featuring benefits that I did

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not use because it doesn't make sense

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for a pet owner like tight spaces

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rearranged layout fits anywhere that

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works for the other AD groups and other

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keyword sets that I'm going after but

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for pets I have to go after what what

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resonates the most what's going to be

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the most impactful for that pet owner

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who is actually searching for pet

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friendly sectional sofas so here we go

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I've got a lot of these features here

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again changeable fabric covers machine

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washable stain resistant 10year warranty

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and 60-day no rest trial here's the

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89,000 family piece so now listen home

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Reserve has been a client of mine very

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closely for many many years so I know

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this client very well you may be writing

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an ad for yourself or your own business

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or maybe you're a freelancer agency and

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you're writing an ad for a client go on

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the website just browse around I like

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reading reviews too seeing what people

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are saying that helps a lot of times of

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finding out what is going to be

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impactful to that person and so this is

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a lot I did not just randomly make this

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stuff up this is some research that I

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went into and this is how we've been

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able to actually create this ad now with

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descriptions I like to basically call

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out features and benefits again I like

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to have call to action so you'll see

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like shop now and then brand messaging

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is huge too and so usually I'll do two

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that are feature and benefits and then

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two that are more brand messaging pieces

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so in this case I don't totally follow

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that formula but I've got ma for action

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with kids and pets so again calling out

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the kids and pets piece Easy Clean

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washable built-in AC accident protection

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this is going to resonate with that pet

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owner completely modular choose the best

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layout for your space and budget risk

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free trial this is just a head or a

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description that I've used in the past

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so I have baked that in there may or may

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not do well I don't know get swatches

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risk-free trial flexible forgiving pet

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friendly sectionals there's that pet

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friendly sectionals piece again shop now

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there's my call to action and then

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another just sectional C couches that

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are pet friendly kid proof washable and

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stain resistance again just another call

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out on the features and

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benefits here you go you can kind of see

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this in the preview section here so this

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is always kind of nice to see how this

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actually potentially would look okay now

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after descriptions you have images and

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business name and business logo and site

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link Etc these are ad assets I have a

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full YouTube video that is going to be

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in the description of of this video

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below I have a full video on ad assets I

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go through each in every ad asset what

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it means what it looks like and how to

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create them go check that video out in

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this video I don't want to go through

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all of that however I will leave you

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with this make sure you add every ad

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asset that makes sense for your ad an ad

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group that you're actually building an

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ad for so you'll have plenty to choose

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from just make sure you're adding them

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if they're relevant to the ad or ad

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group that you're creating the ad in

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Okay so oh one thing I want to talk

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about and this is huge so ad strength

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you see how this ad strength here people

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will freak out about ad strength let me

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share something with you that most

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people have not seen this is straight

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from Google's mouth it is on their

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support page about ad strength for

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responsive search ads it's this snippet

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right here that's super important the ad

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strength rating of an ad doesn't

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directly influence your ads serving

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eligibility instead the ad strength

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rating identifies opportunities during

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the ad creation or editing stage to

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improve your ad to optimize their

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performance what does that mean it means

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the ad strength is a madeup metric by

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Google to try to help you improve your

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ad creation process it means absolutely

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nothing when it comes

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two headlines if they want or they can

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show up to three I wanted to control

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that though home Reserve should always

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be number one in this and then we wanted

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new deep sectionals to always show and

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so that's at position two and then order

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online today if they were to show all

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three I'm basically controlling the ad

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completely Google so here it shows all

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three now Google can't do a bunch of

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weird combinations this is the exact ad

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message that we wanted right now at this

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stage for our brand terms look at my ad

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strength poor it's not poor this is a

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brand campaign my keywords have 10 out

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of 10 quality scores we're absolutely

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getting an insanely High clickr rate and

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obviously this ad performs well given

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the fact that it's it's brand keywords

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so this ad strength means nothing did we

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see impression loss absolutely not did

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we see decreases in conversion and

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clicks no we did not with that there's

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also and I will uh link this to in the

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description there's a great blog post by

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ad alysis which is a third-party Google

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ads tool for optimizing they analyzed I

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think like a million ads within their

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group of accounts that they have that

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use their software so quickly in this

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wrap-up they have here this is really

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what I wanted to point out this might

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seem controversial but having an

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excellent vers port for ad strength does

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not seem to affect your account in any

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significant way we conclude from our

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research and then they've got a bunch of

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different points here again Link in the

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description on that I wanted to show

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that though because they tested millions

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of ads obviously in my video you're

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seeing me just talk about one particular

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brand I have tested this with multiple

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clients we see no difference now let's

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go back to our ad right should you use

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all 15 headlines there's like I've seen

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debates about this

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I do not believe you have to if you can

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use all 15 and be unique and your ad is

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impactful absolutely you'll notice in

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the ad I created today I only have 14 I

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didn't even use now I could easily

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probably find another one sure the more

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headlines you give the more opportunity

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you give Google to find a combination

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that's actually going to be

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impactful descriptions I always always

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include four there's really no need not

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to Google will usually only show two but

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it's just four unique descriptions go

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ahead and add four but headlines no I do

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not believe you need to use all 15

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however I'm not saying don't use all 15

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only use 15 if you're creating relevant

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unique headlines not repeating yourself

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over and over again like I showed you as

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an example in the beginning of this

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video another thing to think about if if

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you have 15 headlines in four

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descriptions think how many combinations

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that is I'll share with you how many

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that actually is okay so I fired up

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Claude AI tool that I like to use I

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didn't want to do public math for you so

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here we are so you've got 15 headlines

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four four descriptions Google's going to

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need about a 100 Impressions per ad

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combination to know the performance of

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that combination so you've got 15

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headlines four descriptions all right

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and you need 100 Impressions to

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determine its performance for each

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unique combinations okay well with 15

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headlines and four descriptions total

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number of possible combinations

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2,730 total number of Impressions needed

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273,000 to test all possible

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combinations of headlines and

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descriptions

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that will never happen and that's why

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well in most cases in big accounts yes

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it does happen but for small

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spender and you don't get thousands and

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thousands or hundreds of thousands of

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Impressions you're never actually going

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to even give Google a chance to optimize

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the combinations for all 15 headlines

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and those four descriptions so let me

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show what that actually looks like after

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you have a an ad created it will give

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you a performance label so let me show

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you what that performance label looks

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like all right so I have an ad pulled up

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here if you go under view asset details

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this will take you to some reporting on

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it this then shows you the performance

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labels that'll give your headlines and

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descriptions so you can see here good

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good good and then you see a bunch of

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these in learning right well why are

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they in learning part of the reason

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responsive search ads usually need

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around 2,000 impressions in the Google

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search top that means the top ad spots

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over 30 days to display a rating so in

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most cases for for smaller accounts that

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don't have a lot of volume of

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Impressions you end up basically with

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just a bunch of of these performance

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ratings of learning you can't really

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even do anything with that you have no

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idea what that actually means in regards

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to the performance of the description

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and headlines so on accounts that have

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lower search volume where I can't get

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hundreds of thousands of impressions for

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I actually like to reduce headlines on

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purpose because now instead of going

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from

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2700 different combinations well if I

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only am using five headlines I'm now

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reducing the amount of combinations that

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Google needs in order to test each

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unique combination so I'm not telling

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you not to use 15

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headlines I am just telling you if you

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have small volume of Impressions at your

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ad group level you're never even going

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to get performance labels cuz Google's

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never even going to be able to actually

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test all of the unique combinations if

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you're using 15 headlines with four

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descriptions I have seen better ad

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testing results on smaller accounts just

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by reducing the amount of headlines I am

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testing with all of that said about ad

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strength do not get caught on whether or

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not your ad strength is excellent or

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good or poor it does not matter here's

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what you should be focused on are you

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writing solid ad copy that's impactful

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and resonates with the person who's

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actually searching for the keywords

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you're bidding on is the click-through

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rate good is your conversion rate good

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and are you hitting your goal whether

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that's a cost per acquisition or return

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on ad spin focus on that don't get

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caught up on this madeup metric by

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Google called the ad strength there you

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go you now know how to create a

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responsive search ad step by step I even

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give you an easy template to follow that

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way you are not creating a bunch of

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fluff and repeating the same thing over

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and over again and instead you're

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writing impactful ad copy that will

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resonate with the Searcher for the

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keywords you're bidding on I hope you

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got great value from this if you have

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any questions put them in the comments

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below I will gladly answer if I know the

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answer and I will see you on the next

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next

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[Music]

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video

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