【西野と学ぶライブコマース】2000億ライブ市場…社長ゆうこすが伝授！絶対成功する３つの鉄則

Summary

The transcript discusses the concept of live commerce, particularly in Japan and China. It highlights the growing interest in this form of e-commerce, where influencers and companies use live streaming to sell products. The conversation touches on the success stories of live commerce in China and the challenges faced in Japan, including the importance of authenticity and storytelling to engage audiences. It also covers the need for server strength and legal compliance in live streaming sales. The speaker shares personal experiences, including selling artwork through live streams and the importance of community and fan engagement in driving sales.

Takeaways

• 😀 The speaker has a strong interest in live commerce and has been involved in it, finding it very engaging and interactive.
• 🎉 They have had personal experiences with live commerce, including selling antique furniture during a live stream, which was surprisingly successful.
• 📈 Live commerce started gaining popularity in China around six years ago and has since seen various platforms and companies entering the market, although many have struggled.
• 🌐 The speaker mentions the importance of the live aspect and the ability to interact with the audience in real-time, which can significantly boost sales.
• 🔍 There is a discussion about the differences between live commerce in China and Japan, noting that in China, influencers provide a sense of trust and quality assurance to consumers.
• 🎭 The script touches on the idea that live commerce in Japan might be too polished, with celebrities being assigned to sell products in a scripted manner, which could be less appealing.
• 👥 The speaker runs a live commerce management agency with around 7500 affiliates, indicating the scale and potential of the live commerce industry.
• 💡 There is an emphasis on the importance of storytelling and authenticity in live commerce, suggesting that a genuine connection with the audience can lead to better sales.
• 🛠️ The speaker shares insights on the technical aspects of live commerce, such as the need for server reinforcement to handle high traffic during live streams.
• 🎨 The transcript includes a personal anecdote about selling artwork through live streaming, highlighting the potential for creative products in live commerce.
• 📊 The speaker provides specific examples of successful live commerce, such as selling skincare products and generating significant revenue in a short period.

Q & A

What is the main topic discussed in the transcript?

The main topic is live commerce, with discussions on its popularity, experiences, and challenges in Japan compared to China.

Who are the main participants in the conversation?

The main participants are Nishino and Yukosan, who discuss their experiences and insights related to live commerce.

What prompted Nishino to become interested in live commerce?

Nishino became interested in live commerce after participating in an online sale of antique furniture during a Zoom meeting, where he found himself wanting to buy items that were being described and shown on screen.

Why did many live commerce platforms in Japan fail, according to the discussion?

Many live commerce platforms in Japan failed because they were too polished and lacked the personal touch and authenticity that successful platforms in China had. Additionally, Japanese platforms often used celebrities who were not genuinely passionate about the products they were selling.

What is Yukosan’s background and experience in live commerce?

Yukosan was previously an idol with HKT48 and later started her own business, including live commerce. She has extensive experience with live streaming, including managing a live commerce agency with 7500 influencers.

What advice does Yukosan give for successful live commerce?

Yukosan advises that the person selling the products should be genuinely passionate and knowledgeable about them. It's also important to create a sense of urgency and exclusivity during live streams and to interact with viewers to answer their questions and build trust.

How does the live commerce approach differ in China compared to Japan?

In China, live commerce is very successful due to the large population and the influence of popular influencers who are trusted by their followers. In Japan, the approach has been more corporate and less personal, which has contributed to its slower adoption and success.

What significant success did Yukosan achieve with her live commerce efforts?

Yukosan achieved significant success by selling her skincare product line, generating 14 million yen in one day through a well-prepared live commerce event that included storytelling and engaging with her audience.

What technical and legal considerations are important for successful live commerce?

Important considerations include having strong server support to handle traffic, understanding relevant laws such as those related to advertising and product claims, and ensuring there is a team to handle customer service efficiently.

How can live commerce benefit from integrating storytelling and audience engagement?

Integrating storytelling and engaging with the audience can make the live commerce experience more authentic and trustworthy. Sharing personal stories and behind-the-scenes information about the products helps build a deeper connection with potential buyers, encouraging them to make purchases.