The Truth About Startup Founders' Salaries

Enzo Avigo
31 Mar 202417:49

Summary

TLDRThe video script delves into the financial intricacies of startup founders' salaries, highlighting the common practice of 'ramen profitability' where founders live frugally to reinvest in their companies. It discusses the impact of funding rounds on salary increases, the salary addiction trap, and the gender pay gap. The video emphasizes that while salaries may not lead to wealth, equity and potential exits such as IPOs or acquisitions can. It also stresses the importance of managing financial stress and uncertainty, suggesting strategies like mindfulness and scenario planning to navigate the startup journey successfully.

Takeaways

  • 🚀 Startup founders often begin with 'ramen noodle salaries', living frugally to reinvest in their companies.
  • 💰 Founder salaries can be a taboo topic, but understanding them is crucial for investors and the startup ecosystem.
  • 🌱 As startups grow and raise more funding, founders may increase their salaries, but it's still typically modest compared to corporate salaries.
  • 💸 The 'salary addiction trap' refers to the challenge of balancing startup work with higher-paying short-term commitments.
  • 🌐 Location and industry can significantly impact founder salaries, with variations observed between different regions and sectors.
  • 👥 Factors like gender, family situation, and the number of co-founders can also affect how much founders pay themselves.
  • 💡 Some founders choose not to take a salary, relying on savings or other means to support themselves while growing their business.
  • 🔄 'Secondaries', or selling a small portion of equity before an exit, can provide financial relief and reduce stress for founders.
  • 📈 Founders can become wealthy through IPOs or acquisitions, where their wealth is tied to their equity in the company.
  • 🛠️ Tools like Jun Doo can help startups understand user engagement and make data-driven decisions to reduce uncertainty.
  • 🌈 Building emotional resilience and support networks is essential for founders to navigate the ups and downs of the startup journey.

Q & A

  • Why do startup founders often not discuss their personal salaries despite being open about their company's funding?

    -Startup founders may choose not to discuss their personal salaries because it's a private matter and the focus is typically on the company's growth and success. Additionally, the low salaries, especially in the early stages, reflect the founders' commitment to reinvesting resources back into the venture.

  • What does 'ramen profitability' mean in the context of startups?

    -Ramen profitability refers to a startup's ability to generate enough revenue to cover the founders' basic living expenses, akin to surviving on a diet of ramen noodles, which is a metaphor for living frugally. It indicates the founders' dedication to reinvesting as much as possible back into the company for growth.

  • How does a low salary for founders align with the interests of equity holders?

    -A low founder salary aligns with equity holders' interests by showing commitment to the company's success over personal gain. It sets a precedent for frugality and efficient use of funds, which can lead to better financial management and increased chances of success for the company.

  • What is the 'salary addiction trap' that some founders fall into?

    -The 'salary addiction trap' occurs when founders, who are also engaged in short-term, high-paying activities, start comparing the immediate financial rewards of these activities to the slow progress and limited income from their startup. This can lead to a focus shift away from the startup and potentially result in abandoning a promising idea.

  • When do startup founders typically start to receive higher salaries?

    -Startup founders can expect to receive higher salaries once they have raised significant funding, typically after a Series A round. The exact amount can vary based on factors like the company's valuation, location, industry, and the founders' personal circumstances.

  • What are some factors that influence founder salary除了公司融资和位置之外?

    -除了公司融资和位置之外,影响创始人薪水的因素包括公司的行业(例如,医疗保健和生物技术行业的创始人薪水平均比其他行业的创始人高20%),创始人的性别(女性创始人的薪水通常比男性低约25%),以及创始人的家庭状况(如有无孩子等)。

  • How can founders without salaries manage their financial situation?

    -Founders without salaries often rely on their savings, and for multiple-time founders, this strategy can work well as they may have set aside significant funds. However, for those without substantial savings, this can lead to financial strain and the need to consider other options, such as company expenses coverage or taking on part-time work.

  • What is the impact of taking no salary on a founder's mental and emotional well-being?

    -Not taking a salary can add significant pressure on founders, especially if they lack substantial savings. The constant worry about finances can lead to stress and burnout, which can negatively impact their ability to focus on and grow their startup.

  • What advice do experienced founders give regarding salary negotiation?

    -Experienced founders advise pretending you're hiring yourself as an employee and determining a fair salary that allows you to perform your best without being distracted by financial stress. It's important to balance the need for personal financial stability with the company's growth objectives.

  • How do founders become wealthy despite modest annual salaries in VC-backed companies?

    -Founders in VC-backed companies become wealthy not through annual salaries, but through equity in their company. Wealth is generated during an exit event such as an IPO or acquisition, or by selling a portion of their equity in secondary sales before an exit.

  • What are some strategies founders can use to manage financial uncertainty?

    -Strategies to manage financial uncertainty include closely monitoring spending, being smart about fundraising, having a plan B for additional funding, and maintaining open communication with the team about financial realities. Embracing a learning mindset and building resilience through practices like mindfulness can also help navigate uncertainty.

  • How can founders maintain emotional well-being during the intense journey of building a startup?

    -Founders can maintain emotional well-being by creating a support system of like-minded individuals, engaging in resilience-building practices, seeking coaching, participating in founders' groups, journaling, and sharing experiences publicly. Reducing social pressure by explaining the situation to friends and family can also alleviate stress.

Outlines

00:00

🤔 The Mystery of Founders' Salaries

This paragraph delves into the curious phenomenon of startup founders being open about the significant funding their companies receive, yet remaining tight-lipped about their personal earnings. It introduces the story of Alex, who trades the security of a regular job for the uncertainty of launching a startup. The discussion highlights the common situation where founders live on minimal salaries, or 'ramen profitability', to reinvest in their venture. The narrative emphasizes the dedication and risk-taking of founders who opt for low salaries to ensure the growth and success of their startups, and how this aligns with the interests of equity holders. The paragraph also touches on the changing dynamics of founder salaries over the years and the factors influencing these changes.

05:00

💰 Understanding Founders' Salary Ranges

This section provides insight into the typical salary ranges for startup founders based on various factors such as funding stages, geographical location, and industry sectors. It reveals the average annual salaries in the US and EU, and how these figures can vary significantly with the amount of capital raised. The paragraph also discusses the gender pay gap, with female founders often earning less than their male counterparts. Additionally, it considers other influencing factors like family situations and the number of co-founders. The discussion extends to the concept of 'salary addiction trap', where the lure of short-term, high-paying jobs can detract from long-term commitment to a startup idea.

10:01

🚀 Balancing Act: Founders' Financial Stability and Growth

This paragraph examines the delicate balance founders must maintain between their personal financial needs and the growth of their startups. It explores the implications of drawing a salary versus living off savings or company expenses, especially in the early stages of a startup. The narrative contrasts the approaches of different founders, from those who opt not to take a salary at all, to those who later regret not taking a market-competitive salary. The advice from experienced founders is highlighted, emphasizing the importance of ensuring financial stability to focus on building a successful startup. The paragraph also touches on the cash burn aspect of salaries, explaining why heavy compensation for founders is often discouraged in the early stages of a startup.

15:02

🌟 The Path to Wealth for Founders

This section discusses the potential pathways for founders to achieve financial success beyond their regular salaries. It highlights the importance of IPOs and secondary sales as significant sources of wealth for founders. The paragraph provides examples of successful founders who became rich through these exit strategies, such as the cases of Facebook, Airbnb, and Captain Train. It also shares advice on the conditions under which founders might consider selling a portion of their equity before an exit, balancing the need for financial relief with the potential for future gains. The narrative concludes by acknowledging the emotional and psychological challenges founders face throughout their startup journey, offering strategies for managing uncertainty and building resilience.

Mindmap

Keywords

💡Startup Founders

Startup Founders are individuals who establish and lead new businesses, often taking on significant risk and uncertainty in pursuit of their entrepreneurial vision. In the context of the video, these founders are navigating the financial challenges and decisions related to their personal compensation while building their companies. They may choose to take low salaries or no salary at all, demonstrating commitment and resource allocation towards company growth.

💡Ramen Profitability

Ramen profitability is a term used to describe a startup's ability to generate enough revenue to cover the founders' basic living expenses, typically very modest amounts, with the remainder being reinvested into the company for growth. This concept is linked to the idea that founders who take low salaries show a strong commitment to their venture and are willing to prioritize company growth over personal financial comfort.

💡VC Funding

Venture Capital (VC) funding refers to the financial investments made by venture capital firms or investors in startups or early-stage companies with high growth potential. These investments often come with the expectation of significant returns and may include conditions or milestones that the startup must meet. In the video, VC funding is discussed as a critical stage where founders may be able to negotiate higher salaries for themselves.

💡Salary Addiction Trap

The 'salary addiction trap' is a concept that describes a situation where founders working on startups in parallel with higher-paying, short-term activities become discouraged by the slow progress of their startup and the low or no salary they are earning. This can lead to a preference for the immediate financial rewards of other jobs, potentially causing founders to abandon their startups. It serves as a warning about the challenges of balancing financial stability with the pursuit of a long-term entrepreneurial dream.

💡Equity

Equity in the context of startups refers to the ownership interest in the company held by its shareholders, including founders, employees, and investors. It represents a share of the company's assets and profits and is often used as a form of compensation for founders and employees, especially in lieu of higher salaries. Equity can become quite valuable if the company performs well and increases in worth.

💡IPO

An Initial Public Offering (IPO) is the process by which a private company goes public by offering its shares to the general public for the first time. This is a significant milestone for startups as it often leads to a substantial financial gain for founders and early investors who hold equity in the company. An IPO can be a key pathway for founders to realize the value of their hard work and dedication.

💡Runway

In the startup world, 'runway' refers to the amount of time a company can continue its operations before running out of cash or needing additional funding. It is a critical metric for founders to monitor and manage, as it directly impacts the company's survival and growth prospects. A longer runway provides more time to achieve business goals and secure further investment.

💡Emotional Wealth

Emotional wealth pertains to the psychological and emotional well-being of individuals, particularly in the context of managing stress, uncertainty, and the ups and downs associated with entrepreneurship. For startup founders, maintaining emotional wealth is crucial for navigating the challenges of building a business and ensuring long-term success.

💡Compensation

Compensation in the business context refers to the salaries, wages, bonuses, and other benefits provided to employees, including founders, for their work. For startup founders, deciding on compensation is a complex issue that involves balancing personal financial needs with the company's growth objectives and the expectations of investors.

💡Secondaries

Secondary sales, or 'secondaries,' refer to the process where shareholders, including startup founders, sell a portion of their equity stake in a company before it goes public or is acquired. This can provide liquidity for the founders and other early investors, allowing them to cash in on some of their investment before a full exit.

💡Bootstrapping

Bootstrapping is a term used to describe the process of building a company with minimal resources, often by the founders' own efforts and without external funding. This approach requires founders to be resourceful and may involve personal sacrifices, such as living with low salaries or using personal savings to support the business.

Highlights

Startup founders often don't discuss their personal earnings despite being open about their company's funding.

Founders may choose to live on a 'ramen noodle salary', barely covering basic needs to invest more in their startup.

Low founder salaries can be a predictor of startup success, showing commitment and resourcefulness.

Founders may face a 'salary addiction trap', struggling to balance startup efforts with higher immediate earnings from other jobs.

Once a Series A round is raised, founders may begin to compensate themselves more fairly.

Founder salaries can be influenced by factors such as company funding, location, industry, and gender.

Some founders choose not to take a salary, relying on savings or other means to support themselves during the early stages.

Founders can become wealthy through IPOs, secondary sales of equity, or acquisitions, rather than just their annual salary.

The conditions for selling equity in a secondary sale include high valuation, significant revenue, and a small percentage sold.

Embracing uncertainty is key in the startup journey, with strategies like mindfulness and scenario planning.

Managing a startup's runway involves monitoring spending, being smart about investments, and having a backup plan for funding.

Founders can reduce uncertainty by understanding their customers and market, using tools like Jun Doo for product analysis.

Building emotional resilience and a support system is crucial for founders to handle the intense ups and downs of entrepreneurship.

Founders often start with minimal earnings, living off 'ramen profitability', and only experience significant financial gains through exits or equity sales.

The journey of a founder involves navigating financial constraints and emotional challenges to achieve eventual success.

Founders should have open discussions with their team about the financial situation to foster understanding and collaboration.

Reducing social pressure and having a strong emotional foundation can make a significant difference in a founder's ability to start and grow a business.

Transcripts

play00:00

imagine you're scrolling online and you

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see startup fers celebrating because

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they just got a bunch of money for their

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company it looks awesome but then you

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notice there is something they don't

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talk much about how much money the

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founders actually make it's like there's

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a secret that no one is talking about

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even though everything else is out in

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the open why do startups Founders share

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all about the big money their company

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gets but keep it quiet about their own

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financials let's find it together let's

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talk about Alex who swapped a CO of his

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gig for the white ride of launching a

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startup is living behind the world of

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predictable paychecks for a venture

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where salary is a big question mark this

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isn't just about cutting back on fancy

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coffees or skipping vacations it's about

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chasing a dream which is so big that

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it's scary today we're getting real

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about what startup Thunders from VCB

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startups like Alex or myself are making

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in this video I'm going to confront

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funer salary benchmarks you can find

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online with salaries from Founders that

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I interviewed including mine will study

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Founders who became Rich to understand

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how they did it and we're also going to

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see how funders survive through these

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financials up and down let's dive into

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the truth behind funders

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salaries when thinking of founder pay

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the first thing that comes to mind is

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the ramen noodle salary essentially this

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means that the company can grow because

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the founders are putting all of their

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resources into the Venture they pay

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themselves no salaries or at least the

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bare minimum which in this case is

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enough to cover the cost of ramen

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noodles Paul Graham calls this Ramen

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profitability is said a startup can

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become Ramen profitable after 2 months

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even though its revenues are only 3,000

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bucks a month because the only employees

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are a couple of 25 years old Founders

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who can live on practically nothing

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throughout the journey to become Ramen

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profitable a low salary or no salary

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shows that the founders are committed to

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their startup and are risking it all

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rather than taking a salary they're

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using the funds to keep growing and

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hitting Milestones entrepreneur and

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venture capitalist Peter t once said

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that the best predictor of a startup

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success is a low CEO pay he also says

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that the founders salaries create a

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precedent the COO salary sets a cap for

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everyone else if it is set at the eye

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level you end up burning a whole lot

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more money it aligns his interest with

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the equity holders but beyond that it

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goes to whether the mission of the

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company is to build something new or

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just collect paychecks there are few

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obuse advantages to companies that are

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ramen profitable they get better terms

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when fundraising they're disciplined

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enough to keep expenses low they keep a

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good moral and they have a strong

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ability to focus on the product and

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services rather than fundraising but

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let's take this advice with a bit of

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distance old fashion investors may still

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have this idea that Founders should stve

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themselves and that their funding should

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be used to grow the company only modern

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investors understand that star Founders

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cannot focus on the business if they

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cannot make rent

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even as a preced Founder you shouldn't

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hesitate to have a healthy conversation

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around salary with your investors so

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what happens if you do need a salary you

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can't live on Ramen forever and it's an

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expensive world out there typically once

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the seid round is raised Founders are

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then able to compensate

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themsel let's say you hit the my Stones

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yes have great Matrix ate a lot of

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noodles decided to take the pass of

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being VC backed and ultimately raise the

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preed red round

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now you can afford to pay yourself but

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should you do it if so how much should

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you pay yourself how much do other

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Founders pay themselves before we move

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to salaries I want to touch on what I

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call the salary addiction trap the

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salary addiction trap is when fresh

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Founders work on startups in parallel to

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short-term rewarding activities and

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start to compare them for one hour

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invested in their dream startup almost

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nothing happens it's like pushing a

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boulder up ill but when working on

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activities with short-term results like

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a full-time job or Contracting they can

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make up to 200 bucks an hour as they

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pursue multiple activities in parallel

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the progress on the startup ID slows

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down as things get harder on one end and

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easier on the other end a vicious cycle

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kicks in and the boulder becomes bigger

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and bigger eventually the fresh Founders

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who may be working on a great idea will

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drop it while all it needed was more

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work this in a nutshell is the salary

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addiction trap I'm not saying that all

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startups ideas are worth pursuing and

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leaving a job for but rather that

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without intense dedication most

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successful startups wouldn't exist today

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and it is precisely to have that trap

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that most Founders pay themselves

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salaries Founders salaries went up in

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the last couple of years but Founders at

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raise aren't supposed to get rich on

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their annual salary in a VCB company

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your company valuation is anticipated

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and you have to grow within it at this

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stage most Founders don't assume that

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they made it nor that they should have

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the salary of a senior employee a tech

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company let's say they consider their

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salaries as a way to keep them

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financially stable and get some space to

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focus on their company so how much money

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is that in the US the short answer is

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around $75k per year above 100K raised

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150k doll above 5 million raise in the

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EU it's lower below 50k EUR below 1

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million and 150k only happens when 50

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millions are raised these numbers came

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from a bunch of amazing Founders were

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kind in enough to share their salaries

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and funny enough it aligns with my

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salary which are recently shared

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publicly funer salaries do not only

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depend on the company funding and

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location they can also depend on the

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company industry Healthcare and biotech

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Founders pays 20% higher on average than

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Tas funders for instance the gender of

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the founder sadly gender inequalities is

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true also in funer salaries and women

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Founders pay themselves nearly 25% less

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than their male counterparts or the

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founders family situation having kids or

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not but also has an influence typically

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10K for each kid that you have other

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factors might include the number of

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co-founders that are part of the company

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so when you're coming up with your

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salary you might be mindful of all these

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criterias hey real quick that product

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You're Building let me show you can 10x

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the number of people using it imagine

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you can figure out who stays in your

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product or not and why and use that

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information to improve in june. so we

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have dozens of rmade analyzes to

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understand why your customers stick

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around like what are the features they

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use or not all of that out of the box

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with one line of code for instance

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specify a design API product that helps

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collect and distribute design tokens

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used June to increase by 20% the amount

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of sign up that stick around after two

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weeks in the product it is simple they

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added June figure out what Milestones

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their most successful users were doing

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and then promoted that pattern to others

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within the product if you're serious

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about building a product that people

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love then check out dun Doo I'm leaving

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a link in the description I hope you

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guys enjoy the rest of the video take

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care some Founders don't give themselves

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any salaries this is becoming more

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common because of the current

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environment or by choice this is almost

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systematically the case for Founders

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when they start this is what Grant from

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t.tv or Umberto from rose.com two VCB

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companies by some prestigious investors

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told me it was also the case for Josh

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from refal Rock a bootstrap company but

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when they're later in their Journeys

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Founders who don't pays have to rely on

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their savings this works well for

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multitime Founders who put significant

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savings on the side and can use that as

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a lever to delute less and this is why

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you see so many Founders that bootstrap

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their business when it's the second or

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the third business they start for those

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without big savings and experience it

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can feel like you're paying double the

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price this is what Grant from TAA shared

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with me he said that they should have

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taken a salary earlier he and his

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co-founders burn through their savings

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plus later they had moments where a bit

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of extra cash would have made things

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more comfortable both working like crazy

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and burning your savings is often a past

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to frustration the other possibility is

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to put your expenses on your company's

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account depending on the country and the

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lows there it may be more or less

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possible like in the US you may pay

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expense part of your apartment dedicated

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to work if you're company's remote but

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this is always Limited in some instances

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overall I've seen the no salary path

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adding more pressure on Founders if you

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don't have significant savings and if

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you raise capital I would always

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recommend paying yourself what you need

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to be confortable so that you can focus

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on doing a great job at your startup if

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you're worried about paying bills next

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month that's not healthy the warning I

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reive the most from Founders is

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regretting paying thems under the market

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for instance Mike from grain a Founder I

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love shared that I regret paying myself

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so much on the market for so long

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burning through savings to get the

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company of the ground only added to my

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risk of burnout to Define your salary

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Rajiv the CEO of product tant shared a

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nice framing with me he said pretend

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you're hiring yourself as an employee

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how much would you pay that employee so

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that they can do the best work and

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aren't distracted by Financial stress

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both are really great advice now let's

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see a very different approach to

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salaries salaries are the biggest cash

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burn for a startup this is the most

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rational reason why it is not advised to

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funders to comp compensate thems heavily

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at the early stages the higher salaries

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the funders take the fewer available

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resources there are for growth but let's

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be honest some people made building a

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startup a lifestyle they raise millions

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they get four years plus of Runway they

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execute for two eventually they pivot

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for the next Trend nft AI you name it or

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they shut down the company Return part

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of the cash they raise and raise from

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another investor I've seen situations

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where s s funders have a total

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compensations of 200k do per year plus

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or pay expense for the apartment for 10K

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plus per month some people are just good

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at raising cash straing too far above

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these salaries can act as a red flag to

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investors particularly in the early

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stage but in the end it's a negotiation

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so if you want a high salary and your

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board is comfortable with that there are

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all kind of

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possibilities right so if Founders pay

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themselves between 50k in the beginning

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and 150 after 3 or four years in how do

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they become rich the first answer is

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IPOs you will make bank if and when you

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company exits based on how much Equity

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you still have at that point the medium

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payday at IPO in the US sits at

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268 Millions the second way is

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secondaries if your startup is doing

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well it's common for Founders to sell a

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small slice of their Equity before an

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exit this is what we call secondaries

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and it's increasingly common post series

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a in most situations secondaries are a

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useful tool to elevate Financial stress

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from the founders especially as IPO now

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takes 10 years to happen and investors

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can be happy about them too at what

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condition can the founder exercise

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secondaries Brian aligan the co-founder

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of Ops spot shared his rule of thumb if

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the valuation is more than $100 million

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and the company is doing 8 to 10

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millions in revenue or more and the

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founder sells less than 5% of the Ying

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then this is probably a good idea if it

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makes things less stressful for the

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funders that's better for everyone if

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the funders is selling more than 5%

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that's where we some if you think you're

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building a unicorn why would you sell

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more than 5% of your shares at a tenth

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of the exit price I wanted to share

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Brian's advice cuz I feel it's a good

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Baseline but I wouldn't do funders a

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favor saying it's the norm not every

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funders wait for that condition to exit

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secondaries I've seen Founders exiting a

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million each at a series a for instance

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if your company is valued at

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and stocks made its Founders Kevin cyrm

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and Mike kriger extremely wealthy cyrm

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held about a 40% stake and crigger about

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10% the value of their Facebook stock

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increased significantly as Facebook

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stocks price Rose over the years Tony

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fadel's Nest was acquired by Google for

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3.2 billion while already lucrative the

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deals value for fadle and his team also

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came in the form of Google stocks which

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appreciated in value over time in Europe

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the French company Captain train sold in

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March 2016 to the British competitor

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train line for 180 million half in cash

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half in shares it is said that the

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founders of Captain train made four

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times more money from the train line

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stocks than from the cash they took when

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selling their

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company throughout your journey from

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Ramen profitability then raising rounds

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you're going to experience a lot of

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uncertainty the possibilities upward are

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endless with IPOs or Acquisitions and

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the checkpoints are possible with

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secondaries but how do you navigate that

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Journey how do you go through situations

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that can take a significant toll on you

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like having no salary low salary or just

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having a significant salary cut the key

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is to realize that uncertainty is part

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of the startup Journey Ben or ofit

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captures this Essence by urging Founders

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to embrace the struggle to navigate

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uncertainty more comfortably you can

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link into resilience building practices

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like mindfulness or scenario planning

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but both help maintain foruse and

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prepare for various outcomes you may

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Embrace a learning mindset too where

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every setback is viewed as a lesson this

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can help to transform uncertainty from a

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source of stress to a catalyst for your

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growth the next piece is to navigate

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your Runway think of your startups

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Runway as the amount of time you can

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keep things running before you need more

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cash it's like a clock ticking down

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showing your urgent it is to make your

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business work or find new money to get

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confy with this it's all about three

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things one is to keep a close eye on

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your spending and knowing where every

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dollar goes the second one is being

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smart about your money and the last one

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that helps is to have a plan B for money

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like finding more investors just in case

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being open with your team about how much

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cash you've got left can help everyone

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understand the situation and work

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together to make that money last it can

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also reduce the pressure on YouTube and

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of course the best way to deal with

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uncertainty is simply to address it

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funders can cut done on uncertainty by

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really getting to know their customers

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and the market making sure the product

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or Services hit the mark measuring

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things is among the best way to reduce

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uncertainty and startups can typically

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use a tool like Jun Doo to understand

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what their users like about the product

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and make decisions accordingly

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throughout this roller coaster emotions

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will be all around a guarantee but you

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can manage your emotional wealth by

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creating a support system of like-minded

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individuals who understand the roller

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coaster you're going through a couple of

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things that work for me get a coach to

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engage in Founders group or journaling

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or sharing experiences publicly like

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this exact video reducing social

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pressure is also crucial this could work

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by explaining to friends and family the

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importance of their support during tough

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times it's about finding people who will

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be there during the low not just the

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eyes and who can offer constructive

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feedback if you off track the Journey of

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a Founder often involves going back to

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square one and that's okay it's part of

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the process to about eventual success

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and having a strong emotional Foundation

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makes all the

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difference at the start many Founders

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barely pays enough to live on kind of

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like living on instant noodles this is

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to keep the business running with

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whatever little money they have once

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they get some investment they can start

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paying themsel a bit better but it's

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still not crazy money it's all about

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keeping the business growing and not

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splurging on thems the real chance to

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eat the jackpot comes if the company

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gets sold goes public or by selling

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secondaries on top of figuring out money

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stuff founders also have to deal with

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tons of ups and downs making the journey

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pretty intense it's not just about the

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cash it's about keeping your head

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straight so when you hear about a

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startup getting a bunch of money

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remember it's not all going straight

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into the founders pocket they're

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probably still figuring out how to make

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it all work just like the rest of us if

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you enjoyed this video please don't

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hesitate to subscribe to my new channel

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I'm doing my best to post a video Once

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once a week also a special thank you to

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all the founders who reped to my

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research questions and made this video

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possible take care and see you

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bye

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