How Every Human Can Be a Small Business with @YourRichBFF

Summary

Dans cette conversation passionnante, Vivian 2, alias Rich BFF, partage son parcours professionnel passé par JP Morgan, son transition vers BuzzFeed, puis son succès en tant que créatrice de contenu sur les questions financières. Elle discute de sa stratégie de contenu, de ses revenus et de son livre, qui offre un guide complet pour la gestion de l'argent et l'investissement, abordant également l'émotion dans la gestion financière. Vivian encourage les gens à prendre le contrôle de leur avenir financier et à trouver l'équilibre entre plaisir immédiat et prudence future.

Takeaways

• 💼 Vivian 2 a commencé sa carrière en travaillant pour JP Morgan dans le domaine des valeurs mobilières.
• 🚀 Elle a décidé de quitter l'industrie financière pour chercher plus de flexibilité et de revenus, ce qui l'a amenée à travailler chez BuzzFeed.
• 📈 Vivian a créé du contenu sur les finances personnelles pour répondre aux questions de ses collègues, ce qui a finalement conduit à la création de sa marque Rich BFF.
• 🤝 Elle a partagé des conseils financiers sur les réseaux sociaux, ce qui a attiré l'attention de nombreux jeunes professionnels.
• 💡 Vivian a souligné l'importance de la transparence et de l'honnêteté dans la gestion de l'argent et la communication avec les autres.
• 📊 Elle a exprimé son opinion que les jeunes générations sont plus ouvertes et honnêtes, mais doivent également apprendre à gérer leur argent de manière responsable.
• 🧠 Vivian a insisté sur l'importance de l'éducation financière pour tous, qu'il s'agisse de gestion de l'argent, d'investissement ou de planification pour l'avenir.
• 📖 Son livre 'Rich AF' est présenté comme un guide complet pour les personnes qui cherchent à mieux comprendre et gérer leur argent.
• 🌐 Vivian encourage les gens à partager leurs objectifs financiers avec leurs amis, en utilisant ceux-ci comme support pour éviter les dépenses inutiles.
• 💰 Elle a noté que les petites dépenses peuvent rapidement s'accumuler et avoir un impact négatif sur la situation financière d'un individu.
• 🔄 Vivian a souligné que la transparence financière peut aider à réduire la pression de 'garder le rythme' et à mieux gérer son budget.
• 🎯 Elle a recommandé aux gens de ne pas hésiter à négocier pour des augmentations de salaire ou des réductions de prix sur de gros achats.

Q & A

Quel était le poste de Vivian au BuzzFeed ?

Vivian travaillait dans l'équipe de stratégie des ventes de médias digitaux à BuzzFeed, en couvrant principalement les clients du secteur de l'entertainment et des voyages.

Combien gagnait-elle annuellement au BuzzFeed ?

Vivian gagnait environ 600 000 dollars par an en tant que membre des ventes et l'un des meilleurs performeurs de l'entreprise.

Pourquoi Vivian a-t-elle décidé de quitter son poste au JPMorgan ?

Vivian a souhaité quitter l'industrie financière pour avoir plus de flexibilité, gagner plus d'argent et porter des vêtements plus informels comme les jeans déchirés au travail.

Quelles étaient les motivations de Vivian pour créer du contenu sur les finances personnelles ?

Vivian a été motivée par le fait de répondre à une multitude de questions sur les finances personnelles de ses nouveaux amis et collègues, et elle a décidé de publier des vidéos pour les aider à comprendre les bases financières.

Comment Vivian a-t-elle réagi lorsque son premier vidéo a attiré beaucoup d'attention ?

Vivian a été surprise et excitée lorsque son premier vidéo a rapidement atteint un million de vues et 100 000 abonnés en une semaine. Elle a consulté sa petite amie, une influenceuse culinaire, pour savoir comment gérer cette situation inattendue.

Quels conseils donnerait Vivian à ceux qui cherchent à améliorer leur situation financière ?

Vivian conseille de lire son livre pour acquérir les bases de la gestion financière, d'investir dans une variété d'actifs et de comprendre comment l'émotion peut influencer les décisions financières.

Quelle est la principale thèse du livre de Vivian ?

Le livre de Vivian vise à fournir un guide complet et accessible sur la gestion des finances personnelles, de la budgétisation à l'investissement, en abordant également les aspects émotionnels de la gestion de l'argent.

Comment Vivian a-t-elle financé son transition vers son activité en tant que Rich BFF ?

Vivian a mis de côté 100 000 dollars de son salaire au BuzzFeed pour servir de parachute financier pendant sa transition vers son activité en tant que Rich BFF.

Quels sont les principaux revenus de l'entreprise Rich BFF ?

Les principaux revenus de l'entreprise Rich BFF proviennent des partenariats avec des marques, des avances sur livres, des revenus publicitaires来自于播客 et des conférences.

Quelle est la prévision de revenus pour l'entreprise Rich BFF de l'année dernière ?

Le prévision de revenus pour l'entreprise Rich BFF de l'année dernière était d'environ 4 millions de dollars.

Quelles sont les principales leçons à tirer du livre de Vivian ?

Le livre de Vivian enseigne aux lecteurs comment gérer leur argent de manière efficace, comment investir pour maximiser leurs revenus sans travailler plus dur et comment l'émotion peut influencer leurs décisions financières.

Outlines

00:00

💼 Career Journey and Decisions

The speaker discusses their career trajectory, starting with a high-paying sales position at BuzzFeed and transitioning to a role focused on financial literacy and personal branding. They delve into the reasons behind their move, including the desire for flexibility and the opportunity to wear ripped jeans to work. The conversation touches on the challenges faced in the corporate world, such as dealing with a new manager who made derogatory comments, and the decision to leave a secure job for the uncertainty of entrepreneurship. The speaker also shares their experience of being asked financial advice by colleagues, which led to the creation of online content to address these queries.

05:01

🚀 The Beginning of Rich BFF

The speaker narrates the inception of their Rich BFF persona and the initial skepticism about its potential for success. They explain how they started creating content as a side project, hoping it might gain traction and open new doors. The speaker emphasizes the importance of having a knowledge or passion base for content creation and the potential for such content to go viral. They share their surprise at the rapid growth of their online following and the strategic approach to content creation, which involves listening to audience feedback and iterating on successful content themes.

10:02

🤔 Balancing Full-Time Work and Passion Project

In this section, the speaker describes the challenges of managing a full-time job at BuzzFeed while simultaneously growing their personal brand, Rich BFF. They discuss the internal dialogue and the strategic approach to balancing these commitments, including seeking approval from the company's legal and compliance teams. The speaker also talks about the cultural support for entrepreneurship within BuzzFeed and the initial reaction of the company to their growing online presence.

15:02

💡 The Turning Point and Financial Freedom

The speaker shares the pivotal moment when they decided to leave their job at BuzzFeed to focus on their personal brand full-time. They discuss the financial implications of this decision, including the salary they were leaving behind and the potential earnings from their online venture. The speaker also reflects on the importance of having a financial safety net and the realization that they could succeed without the stability of a traditional job. They highlight the success of their first year, which far exceeded their expectations, and the various revenue streams that contributed to this success.

20:04

📚 Book Discussion and Financial Literacy

The speaker talks about their book, its purpose, and its relevance to the general public. They explain that the book is designed to be a comprehensive guide to personal finance, covering topics from budgeting and saving to investing and financial planning. The speaker emphasizes the book's accessibility, its ability to empower readers, and its potential to serve as a resource for those looking to improve their financial literacy. They also discuss the importance of understanding the emotional aspects of money and how it influences consumer behavior.

25:05

🔮 Predictions and Financial Trends

The speaker shares their thoughts on current financial trends, particularly the concept of 'loud budgeting,' where individuals openly discuss their financial goals and challenges. They predict that this trend will become more mainstream, leading to greater transparency and less pressure to keep up with societal expectations of wealth. The speaker also touches on the importance of negotiating for better salaries and making smart decisions on big-ticket items, as these can have a significant impact on one's financial health.

Keywords

💡Rich BFF

Le terme 'Rich BFF' fait référence à l'identité de marque et au contenu créé par Vivian, qui est l'invitée de l'émission. C'est un concept basé sur l'idée d'améliorer la compréhension financière et d'investissements pour les jeunes générations. Dans le contexte de l'émission, Vivian partage son histoire personnelle et son parcours professionnel qui l'ont menée à créer ce concept.

💡Compétences financières

Les compétences financières sont les connaissances, compétences et habitudes qui permettent à une personne de gérer efficacement son argent, de prendre des décisions éclairées en matière de finance et d'atteindre ses objectifs financiers à long terme. L'émission met en évidence l'importance de ces compétences pour réussir dans le monde moderne.

💡Sécurité financière

La sécurité financière fait référence à l'état d'un individu ou d'une famille dont les revenus et leurs actifs sont suffisants pour couvrir leurs dépenses, répondre à des dépenses imprévues et atteindre leurs objectifs financiers à long terme. Elle est souvent atteinte par une combinaison de budget, d'épargne, d'investissement et d'assurance.

💡Investissement

L'investissement est le processus d'affecter des fonds ou des actifs à des opportunités de gain financier futur, souvent associé à des risques et à des potentiels rendements. Il peut inclure l'achat d'actions, d'obligations, de biens immobiliers ou d'autres formes d'actifs.

💡Transition de carrière

La transition de carrière fait référence au processus d'entrer dans un nouveau domaine professionnel ou de changer de métier. Cela implique souvent de nouvelles compétences, d'adapter ses connaissances existantes à un nouveau contexte et de surmonter les défis inhérents à un changement de parcours professionnel.

💡Sélection d'emploi

La sélection d'emploi est le processus par lequel une personne choisit son travail ou sa carrière, en prenant en compte ses intérêts, ses compétences, ses valeurs et les perspectives de réussite dans le domaine choisi. Cela peut également impliquer de faire face à des décisions difficiles et des compromis.

💡Création de contenu

La création de contenu est le processus de production de matériel textuel, visuel, audio ou vidéo pour partager des informations, des idées ou des histoires avec un public. Cela peut inclure des articles de blog, des vidéos, des podcasts et des réseaux sociaux.

💡Séjour à BuzzFeed

Le 'séjour à BuzzFeed' fait référence à la période de la carrière de Vivian où elle a travaillé pour cette entreprise de médias numériques en tant que membre de l'équipe de stratégie des ventes numériques. C'est une expérience professionnelle importante qui a influencé sa compréhension du média et des contenus, et qui a joué un rôle dans le développement de son propre contenu 'Rich BFF'.

💡Podcast

Un podcast est une série de programmes audio réguliers que l'on peut télécharger ou écouter en ligne. Il est souvent utilisé pour partager des discussions, des entretiens, des histoires ou des informations sur un large éventail de sujets.

💡Gestion de l'attention

La gestion de l'attention se réfère à la capacité de capturer et de maintenir l'intérêt des consommateurs ou d'un public pour un produit, un service ou un contenu donné. Cela implique souvent des stratégies de marketing, de communication et de contenu pour engager et retenir l'attention des gens.

💡Séjour à JP Morgan

Le 'séjour à JP Morgan' fait référence à la période où Vivian a travaillé chez cette entreprise de金融服务 en tant que trader d'actions. Cette expérience professionnelle lui a fourni une base solide en finance et en trading, qui a été essentielle pour le développement ultérieur de son contenu éducatif 'Rich BFF'.

Highlights

Vivian's career began in trading equities at JP Morgan, showcasing her early involvement in the financial sector.

Leaving the finance industry for more flexibility and a desire to wear ripped jeans to work reflects Vivian's pursuit of a balanced and authentic lifestyle.

Vivian's transition to BuzzFeed's digital media strategy sales team demonstrates her adaptability and ability to pivot within the digital landscape.

The creation of Rich BFF content originated from frequent financial questions from colleagues, highlighting the widespread need for financial literacy.

Vivian's decision to post financial education content online was a strategic move to address her friends' queries and potentially open new opportunities.

Her initial skepticism about the viral potential of her content shows a grounded approach to her online presence and success.

The support and advice from her micro-influencer girlfriend underline the importance of a strong network in navigating new paths.

Vivian's content strategy development and refinement based on audience engagement illustrates her data-driven and iterative approach to content creation.

Her discussion with her fiance about work-life balance and job satisfaction led to the pivotal decision to focus on Rich BFF full-time.

Vivian's financial success at BuzzFeed and her transition to entrepreneurship show her ability to excel in both corporate and independent工作环境s.

The various revenue streams for Rich BFF, including brand partnerships, book advances, and speaking engagements, demonstrate the diversification of income for modern creators.

Vivian's book serves as a comprehensive guide to personal finance, appealing to those with little to no prior knowledge of financial management.

The book's structure, divided into managing money and letting money work for you, provides a logical progression for readers to understand and apply financial concepts.

Vivian addresses the emotional aspect of money, acknowledging the psychological factors that influence financial decisions and behaviors.

The concept of 'loud budgeting' reflects a growing trend of financial transparency and social accountability that may reshape how we discuss and manage money.

Vivian's success story serves as an inspiration for others, showing that it is possible to build a personal brand and achieve financial literacy through education and hard work.

Transcripts

at BuzzFeed I was making a lot of money

like upwards of $600,000 right cuz you

were in sales I was in sales and I was

one of the top players so makes sense I

was making a ton of money and I was like

well you know am I ever going to be able

to make that much money doing your Rich

BFF stuff like is that even a reality

for me do you have the logical combo of

like I need to scratch this itch and

even if Rich you know BFF fails I'll be

able to go get another job because of

who I am at some point in Gary you're

out here stealing my thunder oh I'm

sorry I'm sorry yeah no attention is is

the number one asset fer Nation how are

you this is exciting as all of you know

I've really converted my podcast into

podcast with friends where we usually

have three guests but I kind of like to

break my own rules and even though I

said I wasn't going to do a lot of these

I thought it'd be fun to do a one-on-one

on this because this book has caught a

lot of people's attention I think the

subject of financial literacy really

really really matters um and I think

Vivian's done a really good job in

capturing the essence of what I think is

going on in the modern landscape of of

information and personal brand and

things of that nature and so it's really

nice to have you here thank you so much

for having me of course why don't you

tell everybody let's do a little 34

minutes where I'll give you the mic

where you can tell everybody who you are

and a little bit about your story yeah

absolutely um hi everybody I'm Vivian 2

AKA your Rich BFF and your favorite Wall

Street girly uh I actually started my

career trading equities uh stocks at JP

Morgan uh did that for about 2 and a

half years ended up leaving the industry

I wanted to wear ripped jeans to work

and make more money and have more

flexibility so what does a young person

do you go into media you go into Tech uh

went to BuzzFeed and worked on the

digital media strategy sales team for a

minute there covering entertainment and

travel clients uh and while I was there

all of my new friends and colleagues

were like okay you came from Wall Street

are our company stock options worth

anything which health insurance plan did

you pick can you help me rebalance my

401k and I got so many of those same

questions I was like you guys you're

annoying me during the day let me put

put this on the internet you can watch

the videos so got it so yeah you grow up

did you think you were going to go to

Wall Street as a kid um you know I my

parents are Chinese immigrants so I kind

of had the doctor lawyer engineer

options and then financier became the

bonus fourth option I went to us Chicago

so a lot of people do end up on Wall

Street I just wanted a job where I

wasn't going to have to ask them for

money ever again I was going to be able

to do what I wanted to do and the idea

of having a penthouse apartment in New

York City certainly didn't hurt

got it so it was it right so in that

immigrant structure that a lot of us

know then two which I love hearing from

you you wanted to be off the payroll so

they had no say yeah CU you know which I

love because I think it's the biggest

issue that yes the hypocrisy of kids

being mad at their parents when they're

on the payroll blows my mind you can't

if they pay they have say and it's why I

told my parents they could not

contribute to my wedding love because I

was like you can't tell me which band to

pick you can't tell me what appetizers

it's a very real thing it's the best

decision I made too when I was a kid and

way too many people are such [ __ ]

Hypocrites they literally complain about

their parents are involved and they

medal and the only reason your parents

have any leverage besides you love them

and you want to like is the payroll is

the payroll get off the [ __ ] payroll

so got it you went to this grade school

you were obviously a good student you

knew you wanted to be off the payroll

and you wanted to live have Independence

and you're like cool Finance also if I

Crush

it can get

real let me consider that you get into a

couple years and you just realized there

was other things you wanted to scratch

not so much that but you know I think a

lot of us joined did you like it I did

at the beginning I had a really great

mentor a really great manager you know

as Wall Street shakeups do happen you

know the head of my desk ended up

getting let go brought in a completely

new guy fired half the team so suddenly

the team looks very different then I end

up getting assigned to a new manager who

it didn't click it didn't click but also

he made some real nasty comments they

like you're too girly to be here and

didn't like how my nails click clacked

on the keyboard didn't like oh so like

really went old school that way very old

school and like and you're like [ __ ]

this [ __ ] yeah like I shouldn't have to

put up with that like I know how smart I

am I know what I can bring to the table

and like that's the bare minimum right

like you shouldn't say [ __ ] like that to

me work right so [ __ ] you I have options

you decided the jeans let me see what

the BuzzFeed selling this that when you

get there a bunch of kids and because

you were in an environment that did have

financial literacy now you got a real

look at the broader world and you're

like [ __ ] no one knows [ __ ] nobody knows

anything right and and obviously tongue

and cheek this is annoying I'm getting

asked a lot let me make some videos for

y'all you also because you're at

BuzzFeed and because you're a human in

society at this point you knew that and

maybe some of this content will click

and it may open up other opportunities

and doors not even I really made this as

like a hey this is going to be like a

fun little passion project my friends

are going to watch but you are smart

enough to know yeah I would I that makes

sense I think a lot of people are making

content of like fantasy sports and like

I that I can buy but I can't buy back to

your point of like [ __ ] you I have

options don't make fun of my clicking

that you had to know and some of these

May click and it may lead for things for

me to think about I think it had to be

in the back of your head you delusional

yes a tiny piece of my mind was like

maybe content goes amazingly viral and

this can become something but I

certainly wasn't there's a point Bing on

this that I respect but I think it's the

biggest point I want to make to the

audience watching live on Twitch by the

way podcast if you want to watch these

things live twitch.tv

garyvee but like I what the point I'm

making is I I believe it is let me use

an interesting term I believe that it is

grossly negligent as a human in society

today to not post videos around your

singular either knowledge base yeah or

passion base yeah I think it makes

borderline no sense I'm aware of

insecurity and worried about what people

look like worried about negative

comments mental health like if you get

ne most people don't have enough

self-esteem to deal with the no views or

I I know why people don't do it yeah but

I believe it's insane there's just so

much correct and this Windows real and

like the fact that like I I also think

that people like things people like Star

Trek people like the Avengers people

like wine people like bourbon people

like cooking people like the other thing

there are influencers that are truly

influencing and their brand is thems

which I think is so incredibly

challenging these are people like the

Alex Earls the tines of the world but

for all the rest of us I don't have to

put every single personal detail about

myself out there to your point knowledge

based or passion Bas it's such an easy

way to get into this world that so many

people what is it the the stat is like

students or children like 15 to 18 right

now like 50% of them want to be

YouTubers more more this is how you get

in as a matter of fact I think the

people that are living their lives like

reality TV will continue to decline

because that is the hardest game correct

once you give the world your life you

don't have one and it gets picked apart

I am wildly out there for the last 2007

17 years for the last 17 years I have

posted on the internet every day yeah I

am out there I have plenty of followers

I don't post anything about my personal

life

yeah so I think a lot of people think

you have to go there yeah I've never

posted my children in my life people

don't realize you're in full control

yeah anyway the reason I wanted to rant

on that is I just love that you had a

knowledge base yep you did some stuff

and here you are with like an iconic

book like you have options now whether

you want to like I just like optionality

yeah agreed it's Freedom it's Choice the

same reason why you want to have money

the same reason why you want to have how

fast did the first V when was the first

so you started posting where yes Tik Tok

Instagram YouTube Tik Tok first video

January 1st 2021 first seven hours I

think the video got seven views then

that night I'm watching a movie with my

now fiance and my phone starts to get

like hot you know like when your phone

starts to overheat my phone's always hot

right exactly um phone starts buzzing

off the hook like I'm like what's going

on I'm like that's weird I have 7,000

followers that's way more followers than

I have on my personal Instagram and like

I'm like I don't even know if I know

that many people so Real Talk cuz which

is that's insane real talk you're one of

those people I talked about six seven

years ago for Tik Tok that literally

actually first video Hit first video

went viral and by the way for everyone

who's watching and listening that game

is not as real now no it's not it's

always supply and demand of attention

like I've talked about this is why oh by

the way let's do a plug day trading

attention coming out this summer this is

the one but this is the game you were

back to your background you were day

trading attention correct so literally

the first one hit first one 3 million

views 100,000 followers by the end of

the week were you like what the [ __ ]

yeah but you knew that was a in play but

you didn't think it would be the first

one I really don't know how Inplay I

thought it was going to be I thought if

anything like I would do it for a couple

months and slowly build an audience like

a normal person but then so what happens

like tell me what happens the morning

you wake up on Tuesday or whatever the

[ __ ] it was I'm just like oh shoot so I

call such a real life example like a

reaction I call my girlfriend who was

the biggest influencer I knew at the

time and I say that in quotes she is a

you know 10,000 person following food

blog on Instagram she's a micro

influencer by way which is huge for the

normal world we live in so you called

her and said what do I do I'm like I I'm

like girly like what do I do now and

she's like

you have to keep making content I'm like

about what and she's like I don't know

you got to figure it out like read the

comments what do people want you to talk

about like all that use it as a

renewable resource every video begets

more questions begets more content and

so I call that pcsing at bayner media

post creative strategy yes read all the

comments decide what to make next y

exactly and so I start making videos

about all of these topics and I start to

actually develop a Content strategy in

that like there are certain pieces of

content that hit and then there are

certain pieces of content that didn't

and the stuff that didn't I let it go

and the stuff that did I made more of it

right I made more of it that's right and

then are are you in a place where you

one thing I would say when I hear that

CU intuitively you did everything right

and even now today this is like advice

for today take it or leave it always

give yourself a little room to do a wild

yeah you have to yeah you have to

because that's where people are getting

hurt once they hit a certain level

because part of your content needs to

serve your existing audience and then

the other part needs to find you a new

audience correct and so I was always

doing some weird [ __ ] and the rest of it

I was like oh hack videos so what

happens next so you do that so you start

building start building you're working

at BuzzFeed I'm working at BuzzFeed

fulltime and I work there for a year and

three months full-time while sort of

building up your Rich BFF I'm doing some

are they aware that something's Brewing

they're like do you want to team up or

do some stuff here I actually cleared it

with the legal team and compliance team

cuz I I was an employee there a

professional yeah by the way notice how

like a young professional knew what to

do that's what the JP Morgan stuff does

for you all these kids are like

literally some kid that we found out had

three jobs at Vayner media cuz that you

know that's what happened during Co when

I like spoke to him he's like what I'm

like what do you mean what you work here

like and I wasn't even mad about that as

a matter of fact I almost like wanted to

like start a company with him because I

was very impressed I'm like there's

liability yeah I'm like you're doing the

same work you're working on a client we

signed contracts saying you work on this

you can't work for seie Johnson yeah

yeah na yeah but I have the I'm not

trying to get sued mentality yes and I

think when it first popped off they were

like oh donside witch oh she's Rich be

FF I follow her let's go um and so I

actually go back and I'm like oh is this

okay they're looking at me like I am

small potato so they're like no worries

go for it girlfriend I'm like okay cool

and then it start and a little more

credit for buzzfeed's DNA cuz I've known

them a long time yes comma they also are

a culture of that stuff and in the back

of their mind are like well if it gets

big maybe we'll have a different

conversation in six months exactly if

we're being fair yeah so I started

taking a couple deals um I'm building it

a year and three months in I'm like I

[ __ ] hate this I hate working at

BuzzFeed I hate doing your BFF I hate I

hate everything oh you're about to move

and so then I had a conversation with my

fiance and he's like do you think that

you don't hate everything you just hate

the fact that you're working 5 days a

week at a normal job spending all of

Saturday ID eting content and spending

all the Sunday fil filming it you

haven't taken a break in a year now like

maybe you want to go on vacation good

for him and we had a pretty candid

conversation and I was like listen like

at BuzzFeed I was making a lot of money

like upwards of $600,000 right cuz you

were in sales I was in sales and I was

one of the top players so I was making a

ton of money and I was like you know am

I ever going to be able to make that

much money doing your Rich BFF stuff

like is that even a reality for me do

you have the logical combo of like I

need to scratch this itch and even if

Rich you know BFF fails I'll be able to

go get another job because of who I am

at some point in Gary you're out here

stealing my thunder oh I'm sorry I'm

sorry yeah no so basically we had this

conversation and my thought was like

listen like I've done a good job my boss

loves me the company loves me they would

hire me again and so would oh by the way

and so would you know all of these other

competitors all these platforms I get 15

minutes of fame I get this flash in the

pan moment of do I take this or not and

I'm sorry to interrupt I know everybody

gets mad when I do but I can't help it

because I want people to get inspired I

believe this Flash in a pan in 15

minutes of fame you can extend it not

only that yes and I love you for jumping

in I don't think it's what we all grew

up with I'm going to say it again I

think it's practical now not an anomaly

I think you're the preview not the

Enigma M this has been my biggest thesis

for 15 years and now it's really playing

out yeah to me your story is the norm I

believe the long tale of influence

personal brand proper I believe every

human is about to be the small business

yes just like there's 8 trillion small

businesses not everyone becomes [ __ ]

Verizon and and BMW but there's a

drillion small businesses I believe the

small business ification of personal

brand the micro influence aners it's

real as [ __ ] and personal branding is so

so this is why when someone who's so

inspiring in doing it says I've Got The

Flash in a pan I got this 15 minutes I

like to jump in because I need these

people listening especially the million

that will listen to this podcast over

the next 12 months to understand this is

not a miracle this is not far-fetched

this is the internet is at a scale now

yeah distribution of information is in a

place with social algorithms are you

could have never done what you did if

Tik Tok wasn't around I was there when

Facebook and Twitter and YouTube was the

case you had to build a list and then

people would see it did take four years

yeah now one post because of the way

yeah because of that explore page go

ahead so so um I end up quitting my job

I Bank $100,000 in cash and I'm like

that's my that's my parachute money yep

um didn't need it I end up crushing it

and you know last year I think the

reported number

what we actually collected was probably

close to like 4 million in terms of

revenue for the company um what are the

revenue streams so obviously we got just

the platform's paying us little to

nothing right brand Partnerships is a

huge chunk book advance I got a pretty

healthy Advance makes sense podcast ads

great sense um I do quite a bit of

speaking love and then right now in the

works we're working on some TV stuff

good for you yeah on the speaking part

without just cuz I'm always business

developing you should definitely talk to

Vayner speakers you may be thrilled with

who you're talking to but we're really

crushing I love that uh what's the book

about and why should everybody who's

listening buy it because I genuinely

obviously we have some mutual friends um

but I can't comprehend anyone listening

to the last 20 minutes not realizing

that you are wildly sharp as [ __ ] and

super capable so I'm going to assume cuz

I continue to it's scary to me what I

put in day trading attention for like 20

bucks like literally companies pay me

$500,000 for an hour of what I put in

this book for 20 bucks I continue to

believe now that books are like the

weirdest best deal in the world yes

because people like ourselves don't want

to write a shitty book cuz it's Pride

yes and then thus rendering the content

very valuable yeah and the cost is

nothing correct so my intuition is that

every person that listens to this

podcast ever should buy it based on you

so I guess that's how I buy books even

though I don't buy books that's how I

would buy books because I don't read

them but that's how I would process if I

was a

reader above and beyond that you're epic

what one or three things are going on in

the book that you think for the general

public which as you know one of the

reasons you blew up is people don't know

[ __ ] about finances in America and the

world what are the one to three things

in there that you think stand out of why

it's hitting well I think why it's

hitting is you talk about you know you

charging these businesses you know know

all of those people on the internet who

are charging thousands of dollars for

personal finance courses or investing

courses again this is a New York Times

bestselling book that is now sold 70,000

copies you can get this for free at your

library and get it for like 20 bucks on

Amazon this book is the blueprint 101 to

personal finance not as a matter of fact

uh you can also get it right now on

Twitch there's 140 people here the first

25 people that email

Dustin sorry Dustin I'm making you work

what is it Dustin Dustin Dole yeah

Dustin Dole Vayner media.com the first

25 he's going to delete 20 because he's

busy so I just want to be fair with the

couple hundred people that are watching

live right now he's going to delete 26

on he may archive it put in a folder to

talk to you in the future when he's

bored but the first 25 people that email

him right now their

address I'm going to send a copy to of

this this book sick Easter eggs on the

this is you know this is getting

everyone listening to podcast to start

realizing they need to tune in every day

and hang out with me on

twitch.tv okay um go ahead yes but

basically the book is a personal finance

101 if you know nothing about managing

your money if you know nothing about

being smart with your finances you can

read this book read it from page one to

the very last page walk away feeling

confident capable and ready to take on

your financial Journey it's broken into

two halves first half is I work hard for

my money so we cover a big explanation

of the current state of macro and

microeconomic Affairs in languages that

you'll understand and then I break down

how to ask for more money at work and

why you should be asking how to budget

better without giving up everything that

you love and then we move on to the

really exciting part of the book which

is my money works hard for me and this

is the how do I save better how do I

save more effectively again without

giving up everything I love how do I

make sure that I have money for future

me

and then I love the title that I chose

for chapter 5 which is the investing

chapter I wasn't born rich but my kids

will be because investing is truly going

to unlock the ability for every single

person to be a two income household yep

and it lets you truly maximize

everything that you already have coming

in the door without working harder

without spending too much more time and

I walk through every single asset class

how to pick a brokerage how to pick an

account how to pick Investments how to

be mindful of all of what you're doing

and I even give you a cheat if you don't

want to do any of that [ __ ] and you want

to take 45 minutes and take a quick quiz

I break down how to do it for you good

for you and then last chapter Financial

domination all the stuff that doesn't

fit neatly into a box we talk about

taxes we talk about credit scores we

talk about paying down debt and a really

important thing that I think a lot of

books miss out on is how does emotion

play into money let's actually talk

about that because that's the part that

I'm most interested

in

people buy [ __ ] to fill gaps yeah do you

do you touch on that a little bit like

why they buy a designer bag when they

can't afford it but they need it to

Peacock they get the quick endorphin hit

and then they need it to like signal to

the world like no I'm not a loser I have

a Chanel bag like do you go there a

little bit Yeah I do and I'm not you

know like I it's a book in itself but

I'm curious on how much if any you touch

on it because everyone's going to say I

can't save I can't invest I'm like you

sure can like don't buy the new iPhone

every time it comes out yeah um there is

actually a phenomenon um coined by Este

louder uh the Lim lipstick index in that

during times of financial downturn you

actually see the purchases and the

revenue for companies that sell little

treats right during the Great

Depression exploded exactly little hits

little treat little treat not private

planes but just makeup that was the

luxury and when you can't afford the

flat screen TV much less the car much

less the home a little hit will give you

the dopamine that you need aare but it

prevents you from getting to these

bigger goals when you are really in debt

and you are buying a $19 cocktail yeah

at happy hour there's that you've got to

figure that [ __ ] out that constant Uber

seamless Starbucks it [ __ ] adds up

and our society currently has decided

that that's a necessity not a luxury yep

but I also address the flip side of that

conversation I heard you I heard you

which I love the little stuff matters it

does add up it's death by a th paper

cuts if you get a coffee every single

day and you get the Uber every day

whatever but there's also a school of

thought that

says make sure when you take the big

swings you are negotiating your ass off

off because if you can get $50,000 off

of the purchase price of your home it's

$50,000 that's 50 Grand you know how

much if you can get $7,000 more in your

salary it's $3500 more well actually my

tax racket much more than that for the

normal person it's so much easier to

make more money or save big bucks when

you're buying the big ticket items

versus trying to nickel and dime

yourself because I do think you're

allowed to have a little treat but your

point if you have too many little treats

too many days a week it really can hold

you back everybody Dustin will email

confirmation to the people that won I

don't want to speak for him I don't know

if he can confirm to everyone who lost

so just assume you will get an email

within 24 hours you got a lot to do if

there's hundreds there I don't want to

like you you'll decide yeah if you

didn't get a reply you didn't win I

check emails very well so um we got a

couple minutes left give me uh what is

it February 7 6 7th give me a February

7th 2024 hot take on anything Financial

that's got your attention oo and I I'm

not looking for you to predict something

because that I think is silly yeah I'm

talking more

like anything that's on your mind in the

game of like last year's uh there's a

presidential election and Biden may not

win and if Trump wins this tax thing

will change and so keep your if you've

been thinking about something this year

that or have you paid attention to this

or here's the reason that or is there

that you as a thinker of finances are

like hot on or that's kind of clever out

there right now yeah you guys want a

time travel always you can still

contribute to that Roth IRA and to your

retirement accounts for last year before

the tax date love and that way you still

can have it basically essentially count

for last year right and a lot of people

think that when 1231 hits EXC EXC me you

can contribute to your IRA so that you

can actually get a taxable benefit from

for last year's taxes versus this year

having be 2024 um so you can time travel

and I think that's really good yeah

because for a lot of people they don't

know how they're going to splurge

especially if they're working tight they

don't know what the holidays are going

to look like but now on February 7th you

got a little bit of a feel like you're

into the year a little bit you know of

your job stability or you you never know

but like of course you know things like

that go ahead can I make a prediction

that I can guarantee you comes true so

you have a prediction that you're very

hot on no 100 I certain great well good

news when it happens we'll clip this and

if it doesn't happen we'll definitely

CLI this this right I will say you

you're going to be like oh well that's

like a soft prediction but like it's

true that's okay so there's a current

Trend going on called Loud budgeting and

I think that it is here to stay and

it'll actually become a very pervasive

thing in our communities so for people

who aren't chronically online loud

budgeting is is essentially where uh it

is now socially acceptable for you to

talk about your financial goals with

your friends and use them as an excuse

to get out of social obligations out of

things that are going to cost money um

so suddenly transparency yes and

vulnerability yes will lead to less

discomfort in the long term maybe a

little bit on The Upfront correct which

will allow you to not have to keep up

with the Joneses and have the stigma

which will allow you to budget better

exactly and I do think that

with the Next Generation we're just more

honest 100% like in some ways we're not

embarrassed in some ways we're

remarkably more honest which is why I

love j z and Jen Alpha in other ways our

we're CLE we're more clever we're very

we I'm I feel like I'm so proud of I'm

an old [ __ ] but dude compared to

these kids but I love these kids but

they're a little more clever they're all

so good at PR yes that they're

outflanking some of their Boomer parents

and gen xers

but the reality is I see them their

their the hypocrisy is extraordinary but

you're right there's a lot of things

they're more vulnerable and transparent

about but they're

also the the lack of accountability and

entitlement is a blind spot and then

we're talking General yes um but I agree

with you they're incredibly they're

creating some incredible uh Frameworks

that are going to work for them and I'm

excited about that I root for them heavy

especially gen Alpha cuz I love their

cynicism towards gen Z these 10y olds

are gangsters they they're also like I

every generation scares me just a little

bit more but like in a good way I agree

um I'm proud of you uh obviously the

book's available everywhere yep Rich AF

Rich AF you can find it wherever books

are sold please buy a copy if you want a

copy

congratulations and and more importantly

real talk there this just hit me as you

were just talking I actually think this

is the book you buy for someone too yes

there's certain books that I've always

thought were like good to buy buy two

copies of um this is [ __ ] important

and what I and I think Vivian's

important and I'll tell you why Jim

Kramer is good for some people your

financial adviser that's your grandpa

and your dad's financial advisor Barry

who's 83 years old good for some people

I do think representation different

looks like I came along and had D's and

Fs and didn't go to University of

Chicago or pen or Harvard and I mattered

for a lot of entrepreneurs at a time

where this thing that's now accepted was

really weird I used to get yelled at for

not wearing a suit yeah and made fun of

and and booed and hissed for cursing I

think different people come along and I

think when you see yourself in someone

you know I I there's been many women who

over the last 30 40 years from Susie

Orman on TV to like many many women that

talk about Finance but every individual

person's their own little thing and I

I'm excited our own small business right

and yeah and and to your point what

excites me is I know that you're going

to be cool and interesting to a bunch of

men and women yeah that were always

intimidated or not interested or like

[ __ ] finances and finances like Health

are just not good things to not care

about right like real talk today you has

to take care of future you otherwise by

the time things are so dark and today

you like a lot of people who do buy a

Chanel bag or a uber every day or a

coffee every day do know they're [ __ ]

up to your point have permission to have

nice Treats but within moderation find

the middle yeah thanks for being on

thank you so much for having me

cheers