Cognitive Dissonance | Concepts Unwrapped

McCombs School of Business
12 Feb 201905:52

Summary

TLDRCognitive dissonance arises when we hold contradictory beliefs, causing psychological discomfort. This is particularly pronounced in moral dissonance, where our actions conflict with our ethical values. The script explores how individuals resolve this dissonance, often through rationalization, which can lead to accepting unethical behavior. It suggests strategies to combat dissonance, including acknowledging guilt, understanding rationalizations, and being vigilant against them to maintain ethical standards.

Takeaways

  • 🤔 Cognitive dissonance arises when we hold two contradictory beliefs or when our actions conflict with our self-image.
  • 🔍 When the dissonance involves ethical beliefs, it's termed moral or ethical dissonance.
  • 👤 People generally have a mental image of themselves as ethical, which can be challenged by unethical actions.
  • 🛡 Resolving moral dissonance is crucial, as it can lead to guilt and discomfort if not addressed.
  • 🙅‍♂️ Some individuals might resolve dissonance by justifying unethical actions or shifting blame, rather than acting ethically.
  • 🧠 Our brains are adept at rationalizing our actions to align with our self-perception as good people.
  • 📚 Professor David Luban's research indicates that our beliefs often conform to our actions, rather than the other way around, without our awareness.
  • 🚫 Common rationalizations include 'no one will know,' 'everyone else does it,' and 'it's for the greater good,' which can be misleading.
  • 🔑 To combat cognitive dissonance, it's advised to acknowledge and analyze feelings of guilt, understand mental mechanisms that distance us from immoral actions, and be wary of common rationalizations.
  • 💡 Being aware of our brain's tendency to rationalize can help us make more ethical decisions and avoid self-deception.

Q & A

  • What is cognitive dissonance?

    -Cognitive dissonance is the psychological discomfort experienced when one holds two contradictory beliefs or behaviors simultaneously, such as enjoying smoking while knowing it causes cancer.

  • How is cognitive dissonance related to ethical behavior?

    -When cognitive dissonance involves ethical implications, it is referred to as moral or ethical dissonance, such as when one's actions conflict with their moral values.

  • Why do people experience moral dissonance?

    -People experience moral dissonance when they act in ways that contradict their self-image as ethical individuals, leading to psychological and emotional discomfort.

  • How do individuals typically resolve moral dissonance?

    -Individuals may resolve moral dissonance by either acting in alignment with their ethical standards or by rationalizing their unethical behavior to reduce guilt.

  • What is an example of rationalization mentioned in the script?

    -An example of rationalization mentioned is deciding that product misrepresentations are not unethical because customers should be able to look out for themselves.

  • Why is it important to recognize and address cognitive dissonance?

    -Recognizing and addressing cognitive dissonance is important to maintain a consistent self-image and to prevent the normalization of unethical behavior.

  • According to Professor David Luban, how do people's beliefs often change to conform with their actions?

    -Professor David Luban notes that people's beliefs often change to conform with their actions without them noticing, leading them to justify their conduct based on their self-perception as good people.

  • What are some common rationalizations people use to excuse unethical behavior?

    -Common rationalizations include 'no one will know,' 'everyone else does it,' 'it's for the greater good,' 'these things happen,' and 'it's not illegal.'

  • What are three suggestions to minimize or combat cognitive or moral dissonance?

    -Three suggestions are: 1) Never ignore the feeling of guilt and analyze its cause, 2) Study the mind's mechanisms for distancing from immoral actions and guard against them, and 3) Recognize common rationalizations and use them as warnings when you notice yourself using them.

  • How does cognitive dissonance affect moral decision-making and actions?

    -Cognitive dissonance can lead to rationalization and a shift in beliefs to justify actions, potentially normalizing unethical behavior and impairing moral decision-making.

  • What is the role of self-awareness in managing cognitive dissonance?

    -Self-awareness plays a crucial role in managing cognitive dissonance by allowing individuals to recognize when they are rationalizing and take steps to align their actions with their ethical standards.

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Related Tags
Cognitive DissonanceEthical ConflictMoral DecisionsSelf-ImageRationalizationPsychological DiscomfortEthical StandardsGuilt ManagementPersonal ValuesSocial Conformity