8 Spunti per Gestire il Budget Immobiliare

EASYRE

22 Feb 202403:48

Summary

TLDRThe video script outlines eight fundamental points for effectively managing a real estate budget. It emphasizes the importance of forecasting sales, distributing the budget across the sales chain, sharing objectives, having real-time data consolidation, making reliable forecasts, extending best practices, ensuring congruence with the listing, and obtaining certified data. The speaker, Marco Belcastro, offers insights for managers and agents in real estate funds, SGRs, or networks to maintain strong control over the sales process and network.

Takeaways

📈 Budget Forecasting: Divide the total sales target by the number of months to create a monthly sales forecast or adjust based on experience to reflect the expected sales trend.
💰 Budget Distribution: Allocate the forecasted budget proportionally across the commercial chain, including brokers and real estate agents, according to the units and their value.
🎯 Sharing Objectives: Communicate the forecast budget and objectives clearly to ensure everyone in the sales network understands and works towards the same goals.
🚀 Real-Time Consensus: Utilize CRM and dashboard tools to provide certified data for informed decision-making regarding marketing and subsequent strategies.
📅 Reliable Forecasts: Use a calendar with key dates for proposals, commitments, and signings, along with average closing times to estimate future sales.
🌟 Best Practices Expansion: Identify the most profitable performances among agents and brokers, understand their success factors, and extend these winning models across the entire sales network.
📊 Compliance with Listing: Ensure that every sale and rental aligns with the assigned listing from the CDA or investor, using software to automate this process for efficiency.
🏆 Certified Data: Rely on a workflow management system to extract KPIs that control the budget and sales network, avoiding manual data entry in Excel that can compromise credibility.
🤝 Collaboration and Support: Engage in discussions and seek information on data certification in real estate to improve processes and maintain transparency for investors.
🌐 Networking: Work with a network of brokers and agents to distribute the forecasted budget and achieve sales objectives, enhancing the overall efficiency of the sales process.

Q & A

What is the primary focus of the session on managing a real estate budget?
-The session is primarily focused on providing guidance to managers within a fund, SGR, or real estate network on how to effectively sell or lease a large property portfolio while maintaining strong control over the entire process and sales network.
How can one create a budget forecast for real estate sales?
-A budget forecast can be created by dividing the total sales target, such as 10 million over 36 months, on a monthly basis. Alternatively, it can be based on experience by estimating the true monthly progression during the sales period.
What is the significance of distributing the budget across the commercial chain?
-Distributing the budget across the commercial chain ensures that the forecasted sales budget is proportionally allocated to each broker and real estate agent, based on the units and value of the properties they are assigned.
Why is sharing objectives crucial in real estate budget management?
-Sharing objectives, such as the forecast budget, is key to achieving goals more easily as it ensures that all parties involved are aligned and working towards the same targets.
What does real-time monitoring entail in the context of real estate sales?
-Real-time monitoring involves using a CRM system or dashboard that provides certified data at any time, allowing for informed decisions regarding marketing strategies and the overall sales process.
How can having a reliable forecast benefit the sales process?
-A reliable forecast, supported by a calendar of upcoming proposals and average closing times, helps estimate future sales and contributes to better planning and strategy implementation.
What does extending best practices across the sales network entail?
-Extending best practices involves analyzing the performance of each agent and broker, identifying the most profitable models, and applying these winning strategies across the entire sales network.
Why is congruence with the listing price important in real estate transactions?
-Congruence with the listing price ensures that every sale and lease aligns with the pricing assigned by the CDA or investor, which is crucial for maintaining credibility and avoiding discrepancies.
What is the significance of having certified data in real estate budget management?
-Certified data, or KPIs, are essential for keeping the budget and sales network under control, providing authoritative information that can withstand scrutiny from audits or investors.
How can one avoid the pitfalls of using an Excel sheet for data management in real estate?
-To avoid the issues associated with manual data entry in Excel, one should utilize a workflow management system that automatically updates and certifies the data, ensuring accuracy and reliability.

Outlines

00:00

📊 Fundamentals of Real Estate Budget Management

This paragraph introduces the eight key points for effectively managing a real estate budget, focusing on managers within a fund, SGR, or real estate network who are responsible for selling or leasing a significant property portfolio while maintaining strong control over the entire process and sales network. The first point emphasizes the importance of creating a budget forecast, which is a monthly prediction of sales over a period of 36 months. This can be done by dividing a set sales target, like 10 million, monthly or based on experience to adjust for expected monthly fluctuations during the sales period.

🔄 Budget Distribution Across the Commercial Chain

The second point discusses the distribution of the budget along the entire commercial chain. For those with a management system, this process is automatic, but if working with multiple brokers and real estate agents, it becomes necessary to proportionally distribute the forecast budget according to the real estate units and the value assigned to each unit for every broker and agent. This ensures a balanced and efficient sales strategy.

🎯 Sharing Objectives for Collective Success

The third point highlights the importance of sharing objectives, such as the budget forecast, as it is a key element in achieving goals more easily. By sharing targets, all parties involved in the sales process can align their efforts and work towards a common aim, enhancing overall performance and outcomes.

🕒 Real-Time Consensus and Data Tracking

The fourth point underscores the significance of having real-time consensus and tracking. For a real estate agent, understanding weekly or monthly activity compared to sales and leases is relatively straightforward. However, for an investor or manager working with many brokers, the activity can be more complex. Therefore, it is crucial to use a CRM and Dashboard to provide certified data at any time, enabling informed decisions regarding marketing or subsequent strategies.

🔮 Reliable Forecasts and Calendar Coordination

The fifth point addresses making reliable forecasts, which can be aided by having a calendar with all the dates for upcoming proposals, commitments, and signings, as well as knowing the average closure times from a proposal to a signing. This information helps estimate future sales and ensures that the sales network is prepared for what lies ahead.

🌟 Extending Best Practices Across the Sales Network

The sixth point focuses on extending best practices throughout the entire sales network. By analyzing the performance of every real estate agent and broker, one can identify the most profitable models and extend these winning strategies across the entire sales network, enhancing overall efficiency and profitability.

📈 Congruence with the Assigned Listing

The seventh point is about ensuring congruence with the assigned listing. It is important to verify that every sale and lease aligns with the listing assigned by the CDA or investor. This process is automatic with the right software, but without it, it becomes a manual task for each sold or leased unit, which can be time-consuming and less efficient.

📋 Certified Data for Audit-Ready Reporting

The eighth and perhaps most critical point is having certified data. All KPIs that help control the budget and sales network should be derived from a workflow or management system to avoid manual data entry on an Excel sheet, which can compromise the authority and credibility of the data in the eyes of an audit or investor.

Mindmap

Keywords

💡Real Estate Budget Management

Real Estate Budget Management refers to the process of planning, monitoring, and controlling the financial aspects of property investments. In the context of the video, it is crucial for managers within a fund, SGR, or real estate network to effectively manage a large property portfolio while maintaining strong control over the selling or leasing process. The video emphasizes the importance of creating a forecast budget, distributing the budget across the sales network, and ensuring that all sales and rental activities align with the assigned budget.

💡Forecast Budget

A forecast budget is a financial plan that estimates future revenues and expenses based on historical data, market trends, and other relevant factors. In the video, it is a fundamental tool for real estate managers to predict what they will sell or lease on a monthly basis, which helps in making informed decisions and setting realistic targets for the sales team. The budget can be divided evenly across months or tailored according to the managers' experience and anticipated market movements.

💡Commercial Chain

The commercial chain refers to the sequence of intermediaries and agents involved in the marketing and distribution of products or services, in this case, real estate properties. In the video, the distribution of the forecast budget along the commercial chain is essential for managing multiple brokers and agents. It ensures that each participant in the chain is aware of their targets and responsibilities, which is crucial for the effective execution of the sales strategy.

💡Objective Sharing

Objective sharing is the practice of communicating and aligning the goals and targets with all parties involved in a project or business activity. In the context of the video, it is highlighted as a key element for achieving goals more easily, as it ensures that everyone in the sales network, from brokers to agents, is working towards the same objectives and is aware of the forecast budget and sales targets.

💡Real-time Consensus

Real-time consensus refers to the immediate and ongoing agreement or alignment of information, opinions, or decisions among all parties involved. In the video, it is crucial for real estate agents and managers to have up-to-date and certified data on sales and rentals to make informed marketing and strategic decisions. The use of a CRM system and dashboard is recommended to provide this real-time consensus and ensure that the entire sales network operates with the same accurate information.

💡Reliable Forecasts

Reliable forecasts are predictions that are based on accurate and trustworthy data, which can be used to estimate future outcomes with a high degree of confidence. In the real estate context of the video, having reliable forecasts is essential for planning and managing sales activities. This is achieved by using a calendar with marked proposals, commitments, and closings, as well as understanding the average time from proposal to closing, which helps in estimating future sales.

💡Best Practices

Best practices are the most effective methods or techniques that have been proven to produce the best results in a particular field or activity. In the video, the concept of extending best practices throughout the sales network is discussed. It involves identifying the most profitable performances from data collected on agents and brokers and then applying the successful models to the entire sales network to improve overall performance.

💡Congruity with Listing

Congruity with listing refers to the alignment of sales or rental budgets with the prices assigned by the listing authority or investor. Ensuring congruity helps maintain consistency and transparency in the real estate sales process. In the video, it is mentioned as an important step to verify that all sales and rental activities are in line with the listing prices, which can be facilitated by using software to automate the process.

💡Certified Data

Certified data refers to information that has been officially verified or authenticated, ensuring its accuracy and reliability. In the context of the video, having certified data is essential for managing the real estate budget and sales network effectively. It provides a solid basis for decision-making and reporting, and it adds credibility when presenting the data to an audit or investor.

💡Workflow Management

Workflow management involves the oversight and coordination of the processes and tasks involved in achieving a specific goal, such as managing a real estate budget. It includes the use of systems and tools to monitor and optimize the flow of work, ensuring efficiency and effectiveness. In the video, the speaker highlights the need for certified data to be drawn from a workflow or management system to maintain control over the budget and sales network, which underscores the importance of effective workflow management.

Highlights

Managing a real estate budget effectively involves eight fundamental points.

The first point emphasizes the importance of creating a budget forecast, predicting monthly sales over a period of 36 months.

Budget distribution along the entire commercial chain is the second point, which can be simplified with the help of a management system or by proportionally assigning the forecast to brokers and real estate agents.

Sharing objectives, particularly the budget forecast, is crucial as it helps in achieving goals more easily.

Real-time consultation is essential for informed decision-making regarding marketing or subsequent strategies.

Making reliable forecasts can be aided by a calendar noting upcoming proposals, commitments, and closings, as well as understanding average closing times.

Extending best practices throughout the sales network allows for the identification and replication of the most profitable performances across the board.

Congruence with the listing ensures that every sale and rental aligns with the assigned listing from the CDA or investor, which can be automated with the right software.

Certified data, derived from a workflow or management system, is vital for maintaining the integrity and reliability of the budget and sales network.

Avoiding manual data entry on Excel spreadsheets enhances the authority and credibility of the data for audits or investors.

The speaker, Marco Belcastro, offers to share information on how to certify data in the real estate world.

Contact information for further discussion on data certification in real estate is provided in the description.

The session is dedicated to managers within a fund, SGR, or real estate network who must decide on selling or leasing a large property portfolio.

A simple method for budget forecasting is to divide the total sales target by the number of months.

The use of a CRM and Dashboard provides certified data at any time, crucial for understanding the status of rentals and sales.

Having a calendar with marked future proposals and commitments helps in estimating future sales.

Identifying the most profitable models and extending them across the sales network can lead to increased profitability.

Checking each sale and rental for congruence with the assigned listing is an automatic operation that ensures consistency.

KPIs should be extracted from a management system to maintain control over the budget and sales network.

The transcript provides insights into managing a real estate portfolio with a focus on maintaining strong control over the entire process and sales network.