6 Secret Phrases That Instantly Persuade People

Summary

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Q & A

What is the main point of the video?

The main point of the video is to teach viewers six persuasive phrases that can be used to influence others more effectively in various situations.

How does the phrase 'Have you ever made an exception?' work in persuasive scenarios?

This phrase works by encouraging a gatekeeper to reconsider their decision by making a small exception to the rule. It taps into their willingness to bend the rules slightly, especially if they’ve done so in the past.

Why is the phrase 'If I were in your position, I'd feel the same exact way' effective in persuasion?

This phrase is effective because it validates the other person's feelings and shows empathy. By agreeing with their perspective, it makes them feel understood, which can open them up to consider your viewpoint more favorably.

Why is asking 'What will that person have done to have been an excellent hire?' a powerful question in job interviews?

This question is powerful because it forces the interviewer to imagine the ideal employee in the role, potentially envisioning the candidate asking the question as that person. It shows initiative and a desire to understand how to excel in the role.

How can using a person's name increase persuasive power?

Using a person's name can increase persuasive power by capturing their attention and creating a sense of familiarity. It helps build a personal connection, making the person more receptive to your request.

What is the 'Yes Ladder' and how is it used in persuasion?

The 'Yes Ladder' is a technique where you ask someone easy, low-stakes questions that they are likely to answer 'yes' to, before making a bigger ask. This builds momentum toward agreement, making the final, larger request feel more natural and less imposing.

Why is the word 'because' so effective in persuasion, according to Robert Cialdini?

The word 'because' is effective because it implies justification. When people hear 'because,' they tend to assume that whatever follows is a reasonable explanation for the request, making them more likely to comply.

How can these persuasive phrases complement a broader strategy?

These phrases can complement a broader persuasive strategy by adding small, tactical elements to your communication that increase the likelihood of success. However, they should not replace deeper techniques like empathy and understanding of human psychology.

What is an example of using the 'Yes Ladder' in a social setting?

An example from the video is asking someone about salsa dancing. Instead of directly asking for their phone number or inviting them to an event, you ask progressively easier questions like 'Have you heard of salsa dancing?' before making the final request.

What is the importance of empathy in persuasion, according to the speaker?

The speaker emphasizes that empathy is crucial in persuasion. While these phrases can help, they are not substitutes for truly understanding the other person's perspective and showing genuine care for their feelings.