FULL Graphic Design Course – Using Principles On Actual Designs!

Summary

Ce cours de design graphique explore les principes de l'équilibre, de la contrastation, de la répétition et du mouvement et de leur flux dans le design. Il montre comment ces concepts sont appliqués à des designs réels pour créer un impact visuel et une expérience utilisateur optimale. Le cours met en évidence l'importance de l'harmonie visuelle, de la mise en avant des éléments clés et de la facilité de navigation pour le spectateur, tout en utilisant des exemples concrets pour illustrer chaque principe.

Takeaways

• 🎨 Le cours de design graphique vise à enseigner comment utiliser les principes de design dans des projets réels de manière efficace et professionnelle.
• ⚖️ L'équilibre dans le design graphique n'est pas seulement lié à la symétrie, mais aussi au poids visuel d'un élément dans la composition.
• 🖼️ L'équilibre asymétrique peut être créé en utilisant des images de tailles différentes pour créer de l'intérêt et de l'intrigue dans le design.
• 🌈 La palette de couleurs équilibrée contribue à l'harmonie visuelle, en utilisant des couleurs voisines dans la roue des couleurs.
• 🔲 L'utilisation de zones de blanc ou de négatifs crée de l'équilibre entre l'imagerie et le texte, facilitant la lisibilité.
• 🔄 L'équilibre peut également être atteint par le contraste de textures, en utilisant des éléments à texture forte contre des éléments plus plats et audacieux.
• 🆚 Le contraste est essentiel pour mettre en évidence certains éléments de design, en utilisant des variations de couleur, de taille, de forme, de texture, etc.
• 🔄 L'ajout d'images ou de textures différentes peut transformer un design ennuyeux en quelque chose qui attire l'attention et semble plus engageant.
• 🔁 La répétition est un outil puissant pour créer de la cohérence et de la reconnaissance dans une marque ou un ensemble de designs.
• 🔄 Le mouvement et le flux sont cruciaux dans le design graphique pour guider l'œil du spectateur et assurer une bonne compréhension et navigation du message.
• 🔄 L'utilisation de lignes directrices ou d'éléments de design orientés peut créer un sens de mouvement et de direction dans le design.

Q & A

Quel est le principe de conception abordé en premier dans le script ?

Le premier principe de conception abordé dans le script est l'équilibre, qui n'est pas seulement lié à la symétrie mais fait également référence au poids d'une conception dans un design graphique.

Comment l'équilibre est-il atteint dans le design mentionné dans le script ?

Dans le design mentionné, l'équilibre est atteint par la taille, la couleur, l'audace et la position des éléments, notamment en utilisant un équilibre asymétrique avec une grande image et trois images plus petites.

Quelle est l'importance de l'harmonie des couleurs dans le design ?

L'harmonie des couleurs est importante car elle contribue à la balance harmonieuse du design. Les couleurs sont choisies dans la même région de la roue des couleurs pour créer une harmonie visuelle.

Comment le contraste est-il utilisé pour mettre l'accent sur certains éléments de design ?

Le contraste est utilisé pour mettre l'accent sur certains éléments de design en créant une large gamme de différences, ce qui peut être réalisé par des variations de couleur, de taille, de forme, de texture et bien plus.

Quels sont les cinq éléments de répétition mentionnés dans le script ?

Les cinq éléments de répétition mentionnés sont la palette de couleurs, la typographie, la forme, la mise en page et les graphiques.

Pourquoi la répétition est-elle importante dans la conception de marque ?

La répétition est importante dans la conception de marque car elle aide à créer de la cohérence et à renforcer la reconnaissance du brand, ce qui est essentiel pour la mémorabilité et l'accessibilité auprès du public.

Quel est le rôle du mouvement et du flux dans la conception graphique ?

Le mouvement et le flux sont essentiels car ils aident à guider les spectateurs à travers le design et à comprendre le message de manière efficace. Sans un bon usage du mouvement et du flux, le design pourrait être confus et inefficace.

Comment le script explique l'importance de la répétition dans la conception de la page de présentation d'un site web ?

Le script explique que la répétition dans la conception de la page de présentation d'un site web est importante pour maintenir la cohérence et la reconnaissance du brand, en utilisant des éléments répétés comme la palette de couleurs, la typographie, les formes et les graphiques.

Quelle est la différence entre l'équilibre radial et l'équilibre asymétrique mentionnée dans le script ?

L'équilibre radial est une forme de symétrie où la plupart du contenu est au centre et où l'espace blanc autour des bords crée un sens d'harmonie en distribuant le poids visuel de manière égale dans toutes les directions à partir du point central. L'équilibre asymétrique, d'autre part, utilise des éléments de tailles différentes pour créer un poids visuel équilibré sans nécessairement être symétrique.

Comment le contraste de couleur peut-il affecter la perception visuelle dans un design ?

Le contraste de couleur dans un design peut affecter la perception visuelle en créant des zones d'accentuation et en guidant les yeux des spectateurs vers les éléments les plus importants. Il peut également contribuer à l'équilibre ou à la tension dans le design, selon les besoins créatifs.

Outlines

00:00

🎨 Principes de conception graphique : Équilibre et Contraste

Le premier paragraphe introduit le cours de conception graphique en soulignant l'importance de l'équilibre et du contraste dans la création de designs professionnels et efficaces. L'équilibre, qui dépasse la symétrie, est abordé comme un moyen de distribuer le poids visuel dans un design. L'exemple d'un design musical est utilisé pour illustrer l'utilisation d'un équilibre asymétrique, de couleurs harmonisées et de textures pour créer un impact visuel. Le contraste est expliqué comme un moyen de mettre en évidence certains éléments de conception, et un exemple de site web pour un voyage est transformé pour améliorer son utilisation de ce principe.

05:01

🔄 Répétition pour la cohérence et la mémorabilité

Le deuxième paragraphe se concentre sur la répétition en conception graphique, qui est utilisée pour créer de la cohérence et de la mémorabilité dans un design ou une gamme de produits. L'exemple d'Apple est cité pour montrer comment la répétition dans la palette de couleurs, la typographie, la forme et la mise en page aide à identifier et à reconnaître un produit. Un autre exemple, celui d'un studio de tatouages, est analysé pour montrer comment la répétition de formes, de couleurs et de styles de graphiques crée une identité de marque cohérente et mémorable.

10:01

🔄 Mouvement et flux pour guider l'attention

Le troisième paragraphe explore le mouvement et le flux dans la conception graphique, qui sont essentiels pour guider le regard du spectateur et pour assurer une navigation efficace dans le design. Des techniques telles que les lignes directionnelles et l'utilisation de l'espace blanc pour créer un flux sont discutées. Des exemples illustrent comment le mouvement et le flux sont dictés par les dimensions du document et comment ils peuvent être utilisés pour orienter le regard et l'attention du spectateur vers les éléments clés du design.

15:03

🔄 Équilibre et contraste pour une composition attrayante

Le quatrième paragraphe revient sur le concept d'équilibre, en particulier l'équilibre radial, et montre comment il peut être utilisé pour créer de l'harmonie et attirer l'attention sur le point focal d'un design. Le contraste est également abordé comme un outil pour équilibrer un design, en utilisant des éléments tels que la lumière et l'ombre, le grand et le petit, le gras et le subtil. L'exemple d'un design précédemment introduit est réexaminé pour montrer comment l'équilibre et le contraste sont utilisés ensemble pour créer une composition attrayante et équilibrée.

Keywords

💡Balance

Dans le contexte du design graphique, l'équilibre fait référence à la distribution harmonieuse des éléments visuels sur une page, ce qui n'est pas seulement lié à la symétrie mais aussi au poids visuel d'un design. L'équilibre peut être atteint par la taille, la couleur, l'audace et la position. Dans la vidéo, l'équilibre est illustré par l'utilisation d'une image grande et de trois images plus petites, créant ainsi de l'intérêt et de l'intrigue dans le design.

💡Contrast

Le contraste est un principe clé du design graphique qui vise à créer une variété de différences pour mettre en évidence certains éléments de design. Cela peut être réalisé par des variations de couleur, de taille, de forme, de texture et bien plus. Dans le script, l'exemple d'un site web pour un voyage est utilisé pour montrer comment le contraste peut transformer une design ennuyeux en quelque chose d'efficace.

💡Repetition

La répétition est un outil de design utilisé pour créer de la cohérence et de la reconnaissance dans une série de designs ou dans un seul design. Elle peut inclure la palette de couleurs, la typographie, la forme, la mise en page et les graphiques. L'exemple de la marque Apple est cité pour illustrer comment la répétition est utilisée à travers l'ensemble de la marque, y compris dans la conception de l'emballage.

💡Movement and Flow

Le mouvement et le flux sont essentiels dans le design graphique pour guider l'œil du spectateur à travers le design et pour assurer une compréhension efficace du message. Dans le script, l'utilisation de lignes diagonales ou de formes pour guider le regard est discutée comme une méthode pour créer un sentiment de mouvement et de direction.

💡Hierarchy

La hiérarchie dans le design graphique fait référence à la manière dont les éléments sont organisés pour guider l'attention de l'utilisateur et pour montrer l'importance relative des informations. Le script mentionne la hiérarchie en montrant comment les éléments sont présentés pour créer un impact visuel et pour communiquer efficacement.

💡Typography

La typographie est l'art et la technique de la composition de texte pour optimiser la lecture et l'esthétique. Dans le script, l'importance de la typographie est soulignée par la manière dont elle est utilisée pour créer du contraste et pour guider l'œil du lecteur à travers le design.

💡Color Harmony

L'harmonie des couleurs est une technique de design qui implique l'utilisation de couleurs qui fonctionnent bien ensemble, souvent trouvées dans la même zone de la roue des couleurs. Dans le script, l'harmonie des couleurs est utilisée pour créer un sentiment de paix et de douceur dans le design.

💡Asymmetrical Balance

Le balance asymétrique est un type d'équilibre où les éléments de design ne sont pas symétriques mais ont un poids visuel équivalent. Dans la vidéo, cela est illustré par l'utilisation d'une grande image et de trois images plus petites pour créer un équilibre qui ajoute de l'intérêt au design.

💡Radial Balance

Le balance radial est un type d'équilibre où la composition est centrée autour d'un point central, créant un effet de symétrie. Dans le script, cela est mentionné comme un moyen de créer de l'harmonie et d'attirer l'attention vers le point focal du design.

💡Emphasis

L'accentuation est une technique de design utilisée pour attirer l'attention sur certains éléments clés. Dans le script, l'accentuation est discutée en termes de la manière dont les éléments sont mis en avant pour créer un contraste et pour guider le regard du spectateur.

Highlights

Graphic design principles are taught in a practical and professional manner, focusing on real-world application.

Balance in design is not only about symmetry but also involves the visual weight achieved through size, color, boldness, and placement.

Asymmetrical balance can create interest and intrigue in a design, as demonstrated by the use of one large image with three smaller ones.

Color harmony in design is achieved by using colors from the same area of the color wheel, avoiding jarring contrasts.

The grayscale or black and white of the main image contributes to the soft and subtle vibe of the design, enhancing balance.

White or negative space is used to create harmony between imagery and text, ensuring readability and visual balance.

Asymmetrical balance in typography size and placement adds emphasis and draws attention to certain design elements.

Texture balance is achieved by contrasting textured imagery with flat, bold typography, preventing visual overload.

Contrast in design is about creating a range of differences to emphasize elements, using variations in color, size, shape, and texture.

Changing typography and adding an image can dramatically increase the contrast and effectiveness of a design.

Repetition in design, such as color palette, typography, and layout, creates consistency and brand recognition.

The Apple logo example illustrates the power of repetition across branding, including packaging and marketing materials.

A tattoo studio website design showcases the effective use of repetition for consistency and memorability.

Movement and flow in design are crucial for guiding the viewer's eye and ensuring the message is effectively communicated.

Directional lines and design elements can create a sense of movement, leading the viewer's eye through the design.

White space and proximity are used to create movement and flow, guiding the viewer through different sections of a design.

Balance, contrast, and movement and flow principles often work together in design to create a cohesive and engaging visual experience.

Radial balance, achieved through central focal points and even distribution of visual weight, draws the viewer into the design.

Contrasting design elements like light and dark, large and small, can create balance and add intrigue to a design.

Transcripts

now I bet you've seen videos where

contrast is taught like this or where

hierarchy is shown something like this

but not in this graphic design course

because we're going to show you how to

use the principles on actual designs and

in the most efficient and professional

way possible and in this course we will

do that in regard to four different

design principles and there'll be more

to come in the

future the concept or design principle

of balance isn't just about symmetry but

also refers to the weight of a design on

a graphic design balance can be achieved

through size color boldness and

placement now check this design right

here at a first glance you might

consider that it's a pretty cool design

but you might miss the crazy amount of

balance that is actually being used here

so let's truly unpack balance on this

design and see how it actually works the

most obvious way balance has been used

on this design is on the four images the

designer has used asymmetrical balance

by having one large image and then three

smaller images and that's to run with

the Kodak kind of layout but this works

so well because it creates interest and

Intrigue on the design just imagine if

the design used all four images in the

same size now I doubt the design would

have much of an impact or a punch if it

did use the four same size asymmetrical

balance often suits dynamic or

unconventional music genres

which this design is aimed at then

consider color the design has a balanced

color palette that works in harmony we

see purples pinks and blues throughout

the design and these colors are actually

found in the same area of the color

wheel which is color Harmony these are

then accented with black across the

design there are no jarring contrasts of

say yellows or greens and that's simply

because the designer wanted a harmonic

balance on the design in terms of color

but also consider the main image a large

percentage of the image is in Gray scale

or black and white and again that is

balance because I'm sure if the image

was in full color the design would

likely look too vibrant and a bit

jarring the vibe of the design here is

subtle and soft and the balance of color

helps to enforce that the main

topography could have been laid out over

an image or over other Design Elements

but it's actually been given its own

area of white or ative space and that's

so it can easily be read and thus

creating more Harmony between imagery

and text also if you look at the lower

section on the design we even see

asymmetrical balance in terms of the

size of the topography in comparison to

the colored square and logos to the

right the text takes up a large majority

of this space and again making it more

emphasized in this

area and finally there is balance of

texture where we see a large degree of

texture in the the imagery and also on

the edges of the design but then we have

a very flat and a very bold nature in

the typography itself the typography

would likely become lost if it carried

the same texture and color as other

parts of the

design take this design here and pause

the video If You must but try and see

how many areas of balance you can detect

within a single design and that's while

considering what we've just discussed in

regard to balance we'll come back to

this later

now it's time to look closely and deeply

into contrast now contrast isn't just

about colors being vastly different or

opposite to each other on the color

wheel it's about creating a wide range

of differences to emphasize certain

Design Elements this can be achieved

through variations in color size shape

texture and a lot

more so we're going to take this Bland

this boring this ineffective website

design for a travel brand and turn into

something a business can actually

use so the first thing I want to do is

to focus on contrast of the topography

in the main heading yes the subheading

is slightly smaller and less bold but

the contrast isn't enough in my opinion

also importantly I feel like there's not

enough contrast with the find a Trip Bar

seen here the aim of contrast is to make

something stand out and with the

typography being so elongated here it

mimics the bar shape

so we can change the typography to

something like this and you might notice

now there is a lot of white space over

to the right we soon get to that don't

worry but the background of this heading

is sort of a dull blue and don't get me

wrong it's quite a nice blue but to

create contrast of style and texture

let's add an actual image in this

section now can you see how yes before

we had contrast of the dark blue and the

light blue and have broke up the website

into sections but the image and the

texture of the image has such a vastly

different impact now the website Just

Hits different and we could always have

an actual image like this here too but

to me I prefer having the contrast of

one image and then a block color now I

want to focus on this lady in a summer

hat at the moment the image is framed in

a rectangle with rounded Corners now

this matches other elements on the

design which is completely fine if

you're going for consistency but I want

to stand out I want to use contrast and

I want it to be slightly different and

so having a circular frame does add a

little bit of intrigue to this part of

the design so we have the website broken

up into different sections and contrast

has been used to emphasize certain

aspects and make the design look a bit

more engaging but there's one thing left

to do something pretty important we need

to make that call to action stand out

and get some clicks now studies show

show that Simply Having a contrasting

color on the CTA can dramatically

increase its clickability and that

matters a whole lot to Brands and

businesses so yeah just a few changes in

regard to contrast and things are

drastically

different now it's time to look at

repetition and know we're not just

looking at ways to make consistency and

then show you a group of circles with

the same color and that that's not

graphic design instead here's the Apple

logo

when we're talking about repetition it

can be used on a single design or across

an entire set of designs or in this case

of Apple here across the entire brand

repetition mainly comes down to five

things color palette topography shape

layout and

Graphics however in terms of branding we

can actually add the use of a logo and

also package design into that list for

example take a look at Apple's pack

package designs it uses the same white

background layout with similar imagery

the same font and topography layout and

the logo is often positioned in similar

ways and

locations now you might say to yourself

well big deal actually it's simple yes

but it's hugely powerful to designers

and to Brands you yourself would know

you have an Apple product in your hand

if we remove the logo from the packaging

and that's because of the packaging

design itself

it's the feel of it and how you've been

conditioned over time with repetition on

the

packaging now just look at this example

of a marketing design for Apple it's

obviously for Apple right I mean we have

the white background the minimal sharp

imagery the font and so on but let's

change all of that maybe have a gradient

colored background we can use a bunch of

different people with their smartphones

instead of just one person and we can

change the text to White and also change

the font to something else and use a

different layout and

size we can actually keep the Apple logo

if we want to but does the advert now

scream Apple to you probably not and

that's because we have strayed away from

design consistency which is something

repetition helps en

Force this is a website design for a

tattoo studio and this design is such a

great example of how repetition should

be used within a graphic design and

after we look over this design I have a

quick an fun thought experiment based on

the design so let's get into it so at

the very top of this behance

presentation what do we see it's the

things I've just spoken about in

relation to repetition in regard to

Apple it's the logo the color paletes

the topography and the graphics I've

never heard of the type face McBeth but

we'll soon see its relevancy on this

website so scrolling down the homepage

yes we see the logo pretty large here

but also notice the repetition of a

circle off to the right also if you've

got a trained eye for design you'll

notice that there's a chat button here

and that could have been square but the

designer has opted for a rounded button

which carries on the repetition of shape

and that breeds

consistency scrolling down again we

notice the color scheme is obviously

repeated and we have more circular shape

repetition too but take a look here

notice the style and texture of the icon

Graphics it's that kind of sketchy

chalky effect and this is repeated on

that type face MC Beth and this isn't by

mistake it just shows how competent this

graphic designer is and how much they're

going for repetition and again here on

the skull icon the same sketchy texture

and style which we also see off to the

right with more repeated Graphics but

one touch I really like and admire of

this design is the arrow on the back

back to the top button it has that same

sketchy style and I think this is a

really cool touch but down here these

images could have been Square style it

maybe even rectangle but again the

designer is smart and they made use of

repetition to achieve what exactly yep

consistency that continues with the book

now buttons Below in shape and also

color but this website applies a great

deal of repetition also in terms of

layouts and the amount of white space on

the design itself but in general the

consistency or repetition level of this

design is really up there at the top but

what about that thought

experiment so for a moment close your

eyes and just think about that Tattoo

Studio website we've just looked at is

it memorable to you do you have a strong

memory of the color scheme the vibe the

layout and so on maybe you've just got a

strong memory of white yellow and black

but if you have any of these spring to

mind when you close your eyes the

graphic designer has achieved their goal

on this website repetition is used for

consistency but that leads onto

memorability recognition and also

accessibility to the audience so we're

now going to look at a graph design

principle that isn't talk that much on

YouTube and online but it's actually

quite important movement and flow is

essential on almost every single graphic

design some more than others without

proper use of movement and Flow Your

Design will be confusing to audiences

and they won't be able to get the

message effectively or navigate across

your design and so basically your design

will end up being pretty useless and

that's not good for your client or for

you interestingly this is something AI

can't actually comprehend at the moment

so let's take a look at

it there are many ways that designers

can apply movement and flow onto their

designs and the first method we're going

to look at here is directional line or

directional Design

Elements the use of diagonal lines

curves or other Design Elements can

guide the viewer's eye through the

design and this creates a sense of

movement and also

Direction on this design notice how from

the top right the body of the subject

gradually moves into the center and then

down to the bottom

left but if you've also got a keen ey

for design you'll notice how the

Topography of Genji is slanted in the

exact same direction or the movement of

the design and this simply complements

the flow of the design even the sword

moves along this directional plane the

flow or the movement here is of a slight

diagonal from top right to bottom left

and that's mainly because of the shape

of the document itself notice how narrow

and Tall it actually is but if we bring

up this design here consider the shape

of the document and then consider the

movement or the flow of the design on it

and by the way I absolutely love this

stylographic design I could pretty much

look at it for hours and hours but

anyway this Canvas OR document is more

Square than the previous design and so

the designer has adopted a different

sense of movement and flow in regard to

the directional assets we see topography

behind the focal point kind of trailing

horizontally and that is matched with

the head literally gazing in the same

direction and then we see other

topography elements also communicate

that horizontal style too so yeah

basically a lot of the movement and flow

on a graphic design should initially be

dictated by the kind of dimensions of

the document you're working on but then

here we can see movement and flow being

used in a slightly different way a lot

of movement and flow is created via the

white space among other principles and

on this design we start off with a

radial balance and a focal point of the

Moon

the white space around the main content

allows for the viewer to then move onto

the next thing and at the very bottom

here we have an expanse of darkness

which kind of draws Us in there's a

really neat laid out set of information

here which has nice amounts of macro and

micro white space around it and that

allows the viewer to easily absorb the

information and then move on to the next

thing when they're finished and this is

where more principles blend into

movement and flow because proximity has

been used to group everything on the

left into one section and then

everything on the right as a different

section again a nice amount of white

space around it so the audience or the

viewer can navigate it pretty

easily now this next thing is pretty

clever most speakers of English read

from left to right and so we finish with

a bright graphic on the right and then

move diagonally down to the left where

another bright graphic is the designer

has used emphasis in brightness to Usher

Us in this way and after we've read or

dealt with the information we finally

move down to the finishing Point

here so as you can probably see when it

comes to movement and flow we actually

incorporate a lot of different graph

design principles in unison with

movement and flow and this helps guide

the audience around graphic designs and

we can Usher them where we want them to

go on our

designs so now we're going to return

back to the design that we briefly

looked at at the first section of this

course on balance I asked you to try and

determine what aspects of this design

incorporate balance and I'm actually

going to venture into y as well so in

case you haven't already realized when

it comes to using graphic design

principles on a design they kind of

merge into one another and they kind of

work in unison together and when it

comes to balance one of the principles

that heavily ties into it is contrast

but I digress the first form of balance

on this design design is something known

as radial balance it's the third aspect

of symmetry where most of the content is

in the middle and we see white space

around the edges this creates a sense of

Harmony by Distributing visual weight

evenly in all directions from the

central point and that makes the design

feel unified and it draws us into the

focal point but one way balance

coincides with contrast is by using

contrasting elements such as light and

dark large and small bold and subtle on

this design we see the main focal point

of the person being of a photo in black

and white and that's contrasted with

graphic handdrawn style typography and

color this contrast of Design Elements

creates balance and adds intrigue to the

design there is also balance of texture

here as we can see the paper effect

along the design and again that's

balanced with the photographic style of

the person the colors are also balanced

nicely as to not create a strong visual

dominance by one single color taken over

the whole design balance can be used in

a way to create Harmony or it can be

used to create disharmony when you want

to emphasize something it really depends

what you want to do or what you need to

do on your

design but if you'd like to learn some

more useful graphic design content in

this kind of cor Style video just click

a video on screen but until next time

guys design your future today

[Music]

peace

n