Bagong Pilipinas Episode 13: NATIONAL TOURISM DEVELOPMENT PLAN 2023-2028

Summary

The Philippine government, under President Ferdinand Marcos Jr, is prioritizing tourism as a key economic driver. With a national plan to boost infrastructure and connectivity, the country aims to enhance tourist experiences through improved roads, bridges, and transport systems. The Department of Tourism is also focusing on digitalization, with a tourist life cycle app and a tourist assistance call center to address issues. Efforts to engage overseas Filipino workers as tourism ambassadors highlight the industry's commitment to creating memorable moments and showcasing the nation's best offerings.

Takeaways

• 🌏 The Philippines aims to become a tourism powerhouse in Asia.
• 📈 As of December 2022, the country welcomed 2.65 million international visitors.
• 💰 The tourism industry generated 214 billion pesos in foreign exchange earnings.
• 🏆 President Ferdinand Marcos Jr's administration prioritizes tourism as a key economic driver.
• 🛣️ Infrastructure development, including roads, bridges, and drainage systems, is a focus to enhance tourist destinations.
• ✈️ Connectivity is a significant challenge, with efforts to resume old routes and add new international and domestic ones.
• 🚢 Collaboration with the Department of Transportation to improve gateways such as airports and seaports.
• 💡 The Department of Information and Communications Technology is leveraging technology to enhance tourism infrastructure and experiences.
• 📱 A tourist life cycle app is being developed in partnership with the Tourism Promotions Board to improve tourist services.
• 🏞️ Groundbreaking has begun on 10 tourist rest areas across the Philippines to provide amenities and support local businesses.

Q & A

What is the goal of the national tourism development plan in the Philippines?

The goal is to transform the Philippines into a tourism powerhouse in Asia, focusing on infrastructure development, connectivity, and promoting the country as a prime tourist destination.

How many international visitors did the Philippines have as of December 2022?

As of December 2022, the Philippines had 2.65 million international visitors.

What is the estimated foreign revenue generated by the tourism industry in the Philippines?

The estimated foreign revenue generated by the tourism industry is 214 billion pesos.

Which administration is prioritizing the development and transformation of the tourism industry in the Philippines?

The administration of President Ferdinand Marcos Jr. is prioritizing the development and transformation of the tourism industry.

What are some of the infrastructure improvements being made to enhance tourism in the Philippines?

Infrastructure improvements include enhancing roads, bridges, drainage systems, water systems, and sewerage systems, in coordination with the Department of Public Works and Highways.

How is the Philippines addressing the issue of connectivity in the tourism industry?

The country is aggressively pursuing the resumption of old routes and the addition of new international and domestic routes, in collaboration with the Department of Transportation.

What is being done to modernize transport infrastructures for tourists in the Philippines?

Transport infrastructures are being modernized to enhance passenger experience at airports, seaports, and railways, with a focus on improving ICT and internet connectivity in tourist destinations.

What is the role of the Department of Information and Communications Technology in the tourism sector?

The Department of Information and Communications Technology is working to digitalize tourism infrastructure to improve the tourism experience and promote the country as a tourist destination.

What initiatives are being taken to ensure a positive tourist experience in the Philippines?

Initiatives include establishing a tourist life cycle app, improving ICT and internet connectivity, setting up a tourist assistance call center, and creating tourist rest areas with clean restrooms and information centers.

How is the Philippines engaging with overseas Filipino workers (OFWs) in the tourism sector?

Overseas Filipino workers are being engaged as Philippine tourism ambassadors, with efforts to include them in economic development plans and to listen to their needs for crafting national tourism policies.

What is the vision for the Philippines' tourism industry in terms of global reintroduction?

The vision is to reintroduce the Philippines to the world, highlighting the beauty, grace, and hospitality of the Filipino people, and showcasing the nation's best offerings as a tourist destination.

Outlines

00:00

🌍 Tourism Development in the Philippines

The Philippine government, under President Ferdinand Marcos Jr., has prioritized tourism as a key economic driver, with a national tourism development plan aimed at transforming the country into a tourism powerhouse in Asia. The plan focuses on infrastructure development, including roads, bridges, drainage, and water systems, in collaboration with the Department of Public Works and Highways. Connectivity is a significant challenge, and efforts are being made to resume old routes and add new ones, both internationally and domestically. The Department of Transportation is working on improving gateways like airports and seaports, while the Department of Information and Communications Technology is digitalizing tourism infrastructure to enhance the tourist experience. The goal is to make travel to tourist destinations more enjoyable and accessible.

05:01

📱 ICT and Tourism Promotion

The Philippine government is leveraging Information and Communications Technology (ICT) to improve internet connectivity in tourist destinations, partnering with the Tourism Promotions Board to develop a tourist life cycle app. This app will provide tourists with access to services like hotels, tour guides, and other amenities through their smartphones. To ensure a positive tourist experience, a tourist assistance call center is being established to address issues like scams. The government is also working on improving tourist rest areas across the country, offering clean facilities and information centers. Additionally, there's an emphasis on involving overseas Filipino workers (OFWs) as tourism ambassadors, integrating them into economic development plans. The Department of Tourism (DOT) is engaging with stakeholders to craft a national policy that meets their needs, aiming to reintroduce the Philippines to the world and showcase the best of what the nation has to offer.

10:01

🎉 Pilipinas: A Nation of Hospitality

This paragraph seems to be a conclusion or a closing remark of the video script, possibly with a musical accompaniment, expressing gratitude and summarizing the message of the video. It likely encapsulates the spirit of Filipino hospitality and the country's commitment to tourism as a means of economic growth and cultural exchange.

Keywords

💡Pandemia

The term 'Pandemia' likely refers to the global pandemic, which has had significant impacts on the tourism industry. In the context of the video, it sets the stage for discussing the recovery and development plans for tourism in the Philippines post-pandemic. The script does not elaborate on this term, but it implies the challenges faced and the need for strategic planning to revitalize tourism.

💡Turismo Industries

Turismo Industries seems to be a term used to describe the tourism sector as an industry. It emphasizes the economic importance of tourism, suggesting that it is a key driver of growth and development. The video likely discusses initiatives to strengthen this industry to boost the economy, although the term is not explicitly defined within the script.

💡National Tourism Development Plan

This refers to a strategic document or set of policies designed to guide the growth and improvement of the tourism sector within a country. The script mentions this plan as a blueprint under President Ferdinand Marcos Jr's administration, indicating a comprehensive approach to leveraging tourism for social and economic development.

💡Connectivity

In the context of the video, 'connectivity' pertains to the ease of access to tourist destinations, both domestically and internationally. It is highlighted as a significant challenge and a priority for the tourism industry. The script discusses efforts to improve transportation infrastructure, such as roads, bridges, and airports, to enhance connectivity and the overall tourist experience.

💡Department of Public Works and Highways

This is a government agency responsible for the construction and maintenance of public infrastructure. The script mentions coordination with this department to improve roads, bridges, and other infrastructure related to tourist destinations, underlining the role of public infrastructure in supporting tourism.

💡Department of Transportation

Similar to the Department of Public Works and Highways, the Department of Transportation plays a crucial role in enhancing transportation services. The script discusses collaboration with this department to resume old routes and add new ones to improve connectivity within the Philippines, which is vital for tourism.

💡Tourist Assistance Call Center

This concept refers to a service setup to provide assistance to tourists, addressing issues such as scams and other concerns. The script mentions the establishment of such a center to ensure a positive tourist experience, showcasing the government's commitment to visitor support and satisfaction.

💡Tourism Promotions Board

This is likely an organization responsible for promoting the country as a tourist destination. The script mentions a partnership with the Tourism Promotions Board to establish a tourist life cycle app, indicating efforts to use technology to enhance the tourism experience and promote the country's attractions.

💡Digitalization

Digitalization in the context of the video refers to the use of technology to improve tourism infrastructure and services. The script discusses the Department of Information and Communications Technology's role in digitalizing tourism to enhance the visitor experience, suggesting initiatives like improving internet connectivity in tourist destinations.

💡Filipino Brand

The 'Filipino Brand' seems to encapsulate the unique characteristics and values associated with the Philippines and its people. The script mentions anchoring the tourism industry on the strength of the Filipino brand to reintroduce the country to the world, emphasizing the warmth, hospitality, and the best offerings of the nation.

💡Overseas Filipino Workers (OFWs)

OFWs are Filipinos working abroad, and the script positions them as ambassadors of Philippine tourism. The video discusses engaging OFWs in economic development plans and leveraging their experiences to create moments and promote the country's tourism, highlighting their role in the nation's tourism strategy.

Highlights

Tourismo Industries is aiming to become a tourism powerhouse in Asia.

The Philippines welcomed 2.65 million international visitors as of December 2022.

The tourism industry generated 214 billion pesos in foreign exchange earnings.

The National Tourism Development Plan serves as a blueprint for tourism development under President Ferdinand Marcos Jr.

Emphasis on tourism infrastructure development and connectivity.

Collaboration with the Department of Public Works and Highways to improve roads, bridges, and drainage systems.

Aggressive pursuit of resumption of old routes and addition of new international and domestic routes.

Improvement of gateways such as airports and seaports in collaboration with the Department of Transportation.

Modernizing transport infrastructures to enhance the tourist experience.

Department of Information and Communications Technology to digitalize tourism infrastructure.

Partnership with the Tourism Promotions Board to establish a tourist life cycle app.

Establishing a tourist assistance call center to address issues faced by tourists.

Groundbreaking on 10 tourist rest areas across the Philippines.

The rest areas will provide clean restrooms, information centers, and support for small and medium enterprises.

The Department of Labor and Employment is hosting a National Philippine Tourism Job Fair with 8,310 job vacancies.

Engagement with tourism stakeholders to craft a national policy responsive to their needs.

The tourism industry will anchor on the strength of the Filipino brand to reintroduce the Philippines to the world.

Overseas Filipino workers are considered Philippine tourism ambassadors.

The tourism sector is about creating moments and experiences for visitors.

Transcripts

pandemia

[Music]

Turismo Industries

mantaya

a national tourism development plan

going tourism Powerhouse in Asia

Filipinas

[Music]

abroad

2.65 million and international visitors

known December 2022.

it's a 214 billion pesosmo

foreign

serves as the blueprint for tourism

development and transformation under the

administration of President Ferdinand

Marcos Jr priority

recognizing the strength of this

industry as a social economic tool for

development

una we will focus on tourism

infrastructure development and

connectivity to improve roads Bridges

Drainage Systems Water Systems even

sewerage systems in coordination with

the Department of Public Works and

highways

tourist destinations

for the long term in addition one of the

biggest challenges of the tourism

industry is connectivity and that's why

in collaboration with the Department of

Transportation we have been aggressively

pursuing the resumption of old routes as

well as the addition of routes both

International and domestic into and

around the Philippines

well-known destinations

emerging destinations in addition to

this we're working with the the OTR to

improve our gateways our airports our

Seaport and other

primary and secondary gateways

we are modernizing transport

infrastructures for tourists to enjoy

their travels to their favorite vacation

destinations

a good number where transport projects

were designed to enhance passenger

experience at our airports seaports and

even Railways technology

the department of information and

Communications technology digitalize

is

technology now

to improve our tourism infrastructure to

improve our tourism

experience in the country and promote

promote tourism now first and foremost

of course in connectivity in the tourist

sites nothing

tourists

that is

improved one on the ICT young internet

connectivity in destinations across the

Philippines and for the dot and

partnership with the tourism promotions

board to establish a tourist life cycle

app

and with your phone

hotel or other tourist Services access

to tour guides and the like

and to ensure that the experience of

tourists is positive overall we're

establishing a tourist assistance call

center a numbers

or scams and the Liker issues in the

Philippines

Filipino

overall tourist experience we have

already begun the work of breaking

ground on 10 tourist rest areas all over

the Philippines is

and so uh the tourist rest areas will

provide clean and decent restrooms an

information center at paramatology small

and medium Enterprises Center

tourismo cartoon trabajo

industria

Turismo

D.O.T a department of labor and

employment

National Philippine tourism job fair

might get

8310 job vacancies

trabajo

foreign

exchange earnings

an overseas Filipino workers

last year D.O.T a department of Migrant

workers ambisita be my guest

programs

[Music]

so it's it's really

creating moments

I believe what tourism is all about it's

really creating moments and there's no

better

sector and people

to do that with then our overseas

Filipino workers in the same manner

let's also feel make our ofws

they are part

they are not just bystanders but they

are really part of our econ Economic

Development plans as Philippine tourism

ambassadors

that's why from the very beginning we've

engaged in the effort to listen

tourism stakeholders

and how we can craft a national policy

that is responsive to their needs the

tourism industry will anchor itself on

the strength of the Filipino brand to

allow the Philippines to reintroduce

itself to the world and to let them get

to know the beauty the grace the smile

of the Filipino and the best of the best

of what we have to offer as a nation and

as a people

sugar

is destinations

Pilipinas

[Music]

thank you