Informative Speech: The Rise of Makeup

Summary

The video script delves into the historical evolution of makeup, highlighting the 1920s as a pivotal decade that transformed makeup from a taboo to a mainstream practice. It attributes this change to Hollywood's influence, with actresses like Clara Bow and Joan Crawford setting dramatic makeup trends that resonated with women seeking expressiveness and beauty. The script also critiques the perpetuation of unrealistic beauty standards by advertising, which capitalized on women's desires for attractiveness. Despite these pressures, the script celebrates the empowerment and self-expression that makeup offered, particularly the lipstick revolution of the 1920s. It concludes by acknowledging the ongoing influence of societal expectations on makeup use, while also recognizing the choice and confidence that makeup can provide to women today.

Takeaways

• 📈 Makeup has become a significant part of many people's lives, with 70% of American women reported to wear makeup often.
• 🌟 Hollywood and the rise of movie stars in the 1920s played a crucial role in popularizing makeup, especially due to the need for expressive looks on black and white film.
• 💄 The 1920s are known as the 'Lipstick Revolution' in America, marking the first time women widely adopted lipstick, often emulating movie stars.
• 🎭 Actresses like Clara Bow and Joan Crawford helped define the dramatic makeup looks of the era, influencing societal beauty standards.
• 💬 Advertising and marketing heavily influenced the perception that women could achieve the same beauty as movie stars by using makeup products.
• 💲 The global cosmetic market has seen continuous growth since 2004 and is projected to reach nearly $129 billion US by 2028.
• 👵 Makeup in the 1920s included bold lipstick, rouge (blush), and dramatic eye makeup, which was a stark contrast to the natural look preferred before.
• 🛍️ Products like Maybelline and Erasmic capitalized on women's desires, promising to eliminate wrinkles and signs of aging.
• 🔍 Current advertising practices by cosmetic companies often mirror those of the 1920s, with a focus on unrealistic beauty standards.
• 💪 The rise of makeup in the 1920s not only introduced new products but also symbolized a liberation and boldness for women to express themselves.

Q & A

What percentage of women in America reportedly wear makeup often, according to a study by Yuga?

According to the study by Yuga, 70% of women in America report wearing makeup often.

What are the three main reasons women wear makeup as per the Yuga study?

The three main reasons women wear makeup are societal expectations (35%), for a confidence boost (49%), and to cover blemishes and hide aging (30%).

How much revenue is the global cosmetic market estimated to generate by 2028?

The global cosmetic market is estimated to generate revenues amounting to nearly $129 billion US by the year 2028.

What significant change in the perception of makeup occurred in the 1920s?

In the 1920s, makeup became popular and common for the common woman in America, whereas before it was extremely unpopular and those who wore it were often seen as promiscuous or ugly.

Which Hollywood actresses are credited with developing distinct and dramatic makeup looks that influenced the general public in the 1920s?

Actresses like Clara Bow, Joan Crawford, and May Murray developed distinct and dramatic makeup looks that influenced the general public in the 1920s.

How did the rise of Hollywood and movie stars contribute to the popularization of makeup in the 1920s?

The rise of Hollywood and movie stars contributed to the popularization of makeup as they developed dramatic makeup looks for black and white films, which audiences then emulated in their daily lives.

What was the term used to describe the 1920s in relation to lipstick, and why?

The 1920s are called the 'Lipstick Revolution' because it was the first time women in America started wearing lipstick, creating a distinct and bold look.

What was the role of advertising in perpetuating unrealistic beauty standards during the 1920s?

Advertising played a significant role in perpetuating unrealistic beauty standards by using actresses to sell products and promising to eliminate wrinkles and signs of aging, which women found appealing.

What were some of the makeup trends of the 1920s?

Some makeup trends of the 1920s included bold lipstick colors, the use of rouge for facial definition, and dramatic eye makeup with thin brows, eyeliner, and mascara.

How did the rise of makeup in the 1920s empower women to express themselves?

The rise of makeup in the 1920s allowed women to express themselves by adopting a bold and liberated style, which was a significant departure from the conservative attitudes of previous decades.

How has the advertising of makeup products changed from the 1920s to today?

While the advertising of makeup products has evolved, it still often promises to eliminate wrinkles and aging, and uses celebrities to sell products, similar to the tactics employed in the 1920s.