AgroCenta Impact Story
Summary
TLDRIn northern Ghana, the digital platform Agra Center is revolutionizing the lives of small-scale farmers like Joshua Atanga by connecting them directly to large buyers. By bypassing middlemen, farmers can now sell their produce at fair market prices, increasing their income by about 25%. Agra Center's agents visit communities, teaching farmers to use the app, check market prices, and maximize their output. Founded in 2016, the startup has helped nearly 10,000 farmers, significantly improving their livelihoods.
Takeaways
- π± Joshua Atanga, a farmer in Karamaneh, Ghana, has benefited from a digital platform that allows him to sell his produce regularly at fair prices, improving his livelihood.
- π± The platform is based in Accra and is operated by Agra Center, an Agrotech startup that connects rural farmers with large buyers, taking a commission of up to 30%.
- π Agra Center's interest in securing the best prices for buyers also benefits small-scale farmers, helping them to increase their income significantly.
- π¨βπΎ The startup has assisted nearly 10,000 farmers, enabling them to earn more from their produce through the platform.
- π Agra Center agents visit villages to educate farmers on using the app to check market prices and to maximize their output.
- π By teaching farmers about proper post-harvest practices, Agra Center helps them avoid losses and get better market prices.
- π’ The company was founded in 2016 and now operates in 15 communities across 4 regions, with an office in Bolger Tonga for data processing.
- π The digital platform has increased farmers' income by about 25% by eliminating the need to sell to middlemen, who often undervalue their produce.
- π° Farmers can now sell at fair market prices, which allows them to support their families and reinvest in their farms.
- π Joshua Atanga's reliance on the digital platform as a broker is justified by the tangible benefits it brings to his farming business.
Q & A
What is the name of the small community in northern Ghana mentioned in the script?
-The small community in northern Ghana is called Karamaneh.
Who is the farmer from Karamaneh that benefits from the digital platform?
-The farmer from Karamaneh benefiting from the digital platform is Joshua Atanga.
What kind of produce does Joshua Atanga grow on his farm?
-Joshua Atanga grows pepper, papaya, eggplant, green pepper, and other vegetables on his farm.
What is the name of the digital platform that helps Joshua Atanga sell his produce?
-The digital platform that helps Joshua Atanga sell his produce is called Agra Center.
What percentage of commission does Agra Center take from the buyers?
-Agra Center takes up to 30 percent commission from the buyers.
How many farmers has Agra Center helped so far according to the script?
-Agra Center has helped about close to 10,000 farmers.
What services do Agra Center agents provide to the farmers in Karamaneh?
-Agra Center agents visit the village to teach farmers how to use the app, check market prices, and maximize their output.
What is the role of the regional storage center in Agra Center's operations?
-The regional storage center is where the farmers' produce is collected and then sold to big food buyers.
How has the digital platform helped the farmers increase their income?
-The digital platform has helped the farmers increase their income by about 25% by allowing them to sell at fair market prices instead of selling to local middlemen for a fraction of the real value.
What was a major challenge for the farmers before the digital platform?
-Before the digital platform, a major challenge for the farmers was knowing the right farming practices and how to sell their produce effectively.
How does the digital platform benefit the farmers according to Joshua Atanga?
-According to Joshua Atanga, the benefits of the digital platform are very real as it allows him to sell his produce at fair prices, support his family, and even reinvest in his farm.
Outlines
π± Digital Platform Empowers Ghanaian Farmers
Joshua Atanga, a farmer from Karamaneh, a small community in northern Ghana, has seen a significant improvement in his livelihood through the use of a digital platform. This platform allows him to sell his produce regularly and at a fair price, enabling him to support his family. The platform is based in Accra and is operated by an Agrotech startup called Agri Center, which connects rural farmers with larger buyers. Agri Center takes a commission from the buyers, ensuring that they are motivated to secure the best prices for the farmers, thereby benefiting the smallholders as well. The platform has helped nearly 10,000 farmers to date, significantly increasing their income. Agri Center agents visit villages to educate farmers on how to use the app to check market prices and maximize their output. They also provide guidance on proper farming practices, storage, and selling techniques. The platform has increased farmers' income by about 25%, allowing them to sell at fair market prices and improve their quality of life.
Mindmap
Keywords
π‘Karamaneh
π‘Digital Platform
π‘Agra Center
π‘Commission
π‘Rural Farmers
π‘Mobile Money
π‘Market Prices
π‘Maximize Output
π‘Fair Market Prices
π‘Middlemen
π‘Income Increase
Highlights
Karamaneh is a small community in northern Ghana where a digital platform has positively impacted local farmers.
Farmer Joshua Atanga, who previously struggled to sell his produce, now earns enough to support his family through the platform.
The platform allows Joshua to sell his fruits, vegetables, and other produce regularly at a fair price.
Agra Center, an Agrotech startup based in Accra, is the digital platform that connects rural farmers with big buyers.
Agra Center takes a commission from buyers, ensuring they work to get the best possible prices for farmers.
The platform has helped nearly 10,000 farmers to increase their income significantly.
Agra Center agents visit villages to teach farmers how to use the app and maximize their output.
The platform educates farmers on proper storage and drying techniques to prevent spoilage and ensure better market value.
Agra Center was founded in 2016 and now operates in 15 communities across 4 regions.
The platform provides farmers with data and tips on how to farm more effectively.
Before the platform, farmers were selling their produce to local middlemen for a fraction of its real value.
The digital platform has helped farmers increase their income by about 25%.
By selling directly to buyers instead of middlemen, farmers are able to sell at fair market prices.
Farmers can now earn good money, support their families, and reinvest in their farms.
Joshua Atanga's experience shows the tangible benefits of relying on a digital platform for selling produce.
Transcripts
karamaneh is a small community in
northern Ghana farmer Joshua atanga used
to struggle to sell his produce but now
he earns enough to support his wife and
two children thanks to a digital
platform he's able to sell the fruits of
his labor on a regular basis and at a
fair price this is my farm about one and
a half acres Xavier pepper Papa eggplant
in green pepper and other vegetables it
is dry season over here and I just
finished harvesting my mace so boom and
rice and I sold it out to our grow
center and the payment was done right on
my phone through mobile money Ghana's
capital Accra this is where the digital
platform is based that has helped to
make Joshua's life so much easier
Agra Center is an Agrotech startup that
connects rural farmers with big buyers
the company takes up to 30 percent
commission from those buyers it's in
Agra center's own interest to get the
best possible prices meaning the small
holders also profit so far we've helped
about close to 10,000 farmers actually
cells from the platform now before that
they were making less money now a good
trade has helped them to increase the
income tremendously so the farmers
actually they love us back in caroming
go Agri center agents are visiting the
village they're here to teach the
farmers not only how to use the app to
check market prices but also how to
maximize their output give them seize
and we'll make sure that we take them
through all the activities that they
need to know get higher we realize that
most farmers they do a lot of toiling in
production and
so when they gather the agrees the levy
they don't pay much attention to rate
they care little about where to store it
how to dry it and because of that they
run into spool --is-- and they don't get
good market ok the agents create
profiles of interested farmers what they
farm how much they produce the company
was founded in 2016
now Agri center operates in 15
communities in 4 different regions in
the nearby town of Bolger Tonga the
startup has an office where the farmers
data are processed the platform also
provides tips on how to farm more
effectively before we didn't know much
of their farming practices that were
right for us things like a fertilizer
application our harvest and storage and
all those things were very difficult for
us and more importantly how to have sold
out our produce was a major challenge
this is Agri Center's regional storage
center from here the farmers produce is
sold to big food buyers earlier the
farmers had to sell their produce to
local middlemen often for a third of its
real value the digital platform has
helped the farmers to increase their
income by about 25% if farmers don't
sell to middlemen what happens farmers
able to sell at fair market prices and
the farmers sell at fair market prices
they able to get good money to be able
to take off their family to even
reinvest a portion in their farm joshua
atanga is not worried that he now
depends on a virtual broker for him the
benefits are very real
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