The Value of Property, Dollar Debasement, Inflation Benefits and Home prices! | Keith Weinhold

The Freedom Show
6 Dec 202353:49

Summary

TLDRIn this exhilarating episode of 'The Freedom Show' hosted by Flipping Danny, we dive into part two of our discussion with real estate investment maestro Keith Winhold. Keith shares invaluable insights on leveraging loans for rental properties to let tenants cover expenses, thus making you a beneficiary of inflation. We also explore Keith's journey from investing in a fourplex to building a formidable portfolio, highlighting the importance of relationship capital and strategic investing. Keith's unique approach to coining real estate investment concepts, like the 'Inflation Triple Crown,' provides listeners with a fresh perspective on generating wealth through real estate. Tune in for a masterclass on making informed investment choices and scaling your real estate journey.

Takeaways

  • 🏠 The script emphasizes the importance of real estate investment as a hedge against inflation and a tool for generating passive income.
  • 🤝 Highlighting the significance of relationships in business, it discusses the concept of 'relationship capital' and the value of long-term, win-win partnerships.
  • 💡 Keith Winhold's approach to investing, focusing on understanding what real estate can do for you and the importance of market selection, is detailed.
  • 📈 Discusses the inflation 'Triple Crown,' a strategy where real estate investors can benefit from inflation through asset price inflation, debt debasement, and cash flow enhancement.
  • 🔄 The idea that the property itself is only the fourth most important factor in real estate investing, following personal goals, market conditions, and the right team.
  • 💼 Presents the journey of Keith Winhold from starting with a fourplex to growing a significant real estate portfolio and establishing a successful podcast.
  • 📊 Emphasizes the counterintuitive point that higher mortgage rates can correlate with higher home prices, challenging common perceptions.
  • 🌍 The conversation moves towards the future, speculating on the possibility of a global currency and the continued importance of tech advancements.
  • 🎙 The dynamic between the hosts, Flip and Danny, and their guest, Keith Winhold, showcases a mix of informative discussion and personal anecdotes.
  • 🛠 Mentioned various real estate investment strategies and opportunities, including the Equity Advantage Series and tax benefits of investing in certain projects.

Q & A

  • What is the main financial advice given by Keith in the podcast?

    -Keith advises investing in rental property using a loan instead of paying all cash. This way, the tenant's rent covers the interest and other expenses, and the investor can benefit from inflation.

  • What concept did Keith coin related to benefiting from inflation?

    -Keith coined the term 'Inflation Triple Crown,' which describes how real estate investors can benefit from inflation in three ways: asset price inflation, debt debasement, and cash flow enhancement.

  • Why does Keith emphasize the importance of understanding what you want from real estate before investing?

    -Keith believes that understanding personal goals for real estate investing, such as seeking appreciation, cash flow, or tax benefits, is crucial in making informed decisions that align with individual financial objectives.

  • According to the podcast, what is often misunderstood about mortgage rates and home prices?

    -Keith points out a common misconception that higher mortgage rates lead to lower home prices. He argues, based on historical data, that higher mortgage rates have often correlated with higher home prices.

  • How does Keith prioritize the factors in real estate investing?

    -Keith prioritizes real estate investing factors as follows: 1) personal goals, 2) market selection, 3) the team of professionals, and finally 4) the property itself.

  • What is Keith's view on the importance of the market in real estate investment?

    -Keith believes the market selection is crucial in real estate investment because it determines the economic stability and growth potential of the investment, favoring markets with sustainable drivers like technology and medical sectors.

  • What does Keith suggest about property management in real estate investing?

    -Keith emphasizes the importance of a competent and communicative property manager as a key member of the investment team, crucial for maintaining and enhancing the value of the real estate investment.

  • What are the 'five ways real estate pays' mentioned by Keith in the podcast?

    -While not detailed in the transcript, Keith typically refers to cash flow, equity build-up, tax benefits, appreciation, and inflation hedging as the five ways real estate pays.

  • What advice does Keith give about property selection in real estate investing?

    -Keith advises to stop focusing primarily on the property and instead consider other factors like personal goals, market conditions, and team quality before selecting a property to invest in.

  • How did Keith start his investing journey, according to the podcast?

    -Keith started his investing journey by buying a fourplex, living in one unit, and renting out the others, eventually selling it to invest in an 11-unit property, thus beginning his investment journey.

Outlines

00:00

🏦 Real Estate Investing and Inflation

The paragraph discusses the benefits of real estate investing, particularly in the context of inflation. It emphasizes the importance of not paying all cash for a property and instead leveraging rental properties to benefit from inflation. The speaker introduces the concept of 'inflation triple crown' which includes asset price inflation, debt debasement, and cash flow enhancement. The paragraph also highlights the power of real estate as a vehicle to combat the detrimental effects of inflation.

05:01

🎙️ Keith's Podcast and Real Estate Education

This paragraph focuses on Keith's role as a real estate educator through his podcast, 'get-rich education'. It mentions the strong relationship between Keith and the hosts, who have been guests on his show for several years. The discussion revolves around the importance of relationship capital and mutual growth. Keith's trademarked phrases and his unique approach to real estate education are also highlighted, showcasing his significant influence in the field.

10:01

📈 Prioritizing in Real Estate Investment

The paragraph outlines Keith's advice on prioritizing aspects of real estate investment. He emphasizes that the property is only the fourth most important thing; the first is understanding one's investment goals, the second is selecting the right market, and the third is assembling a competent team of professionals. This hierarchy is crucial for strategic and successful real estate investing, and Keith credits other real estate experts for shaping his perspective.

15:02

💰 The Impact of Inflation on Real Estate

In this paragraph, Keith delves deeper into how inflation affects real estate investors, using the concept of 'inflation triple crown'. He explains how asset price inflation, debt debasement, and cash flow enhancement can be beneficial for investors. Keith uses a practical example of buying a property with a loan to illustrate how inflation can work in the investor's favor, enhancing cash flow while the fixed interest payments remain unchanged.

20:02

🌐 Globalization and the Future of Real Estate

Keith discusses the future of real estate and the global economy, predicting a global currency and continued globalization. He expresses his belief in the importance of understanding long-term trends like inflation and how they can be leveraged for profit. Keith also shares his personal preferences and experiences, providing a glimpse into his investment philosophy and outlook on the future.

25:04

🤝 Building a Network in Real Estate

The paragraph focuses on the importance of building a strong network in real estate, particularly the role of a competent property management team. Keith shares his insights on the common mistakes made by new investors and emphasizes the need to understand the market and the importance of having a reliable team. The discussion also touches on the value of learning from others' experiences and the significance of strategic investment.

30:06

🏠 Opportunities in Real Estate Investing

This paragraph discusses various real estate investment opportunities, including the Equity Advantage Series and Cottonwood Town Homes. The hosts highlight the benefits of these investment options, such as potential tax deductions and the ability to jump-start one's investment journey. They also mention the importance of aligning with a vertically integrated company that can manage every aspect of the real estate deal, from acquisition to property management.

35:06

📚 Keith's Real Estate Investing Wisdom

The paragraph summarizes Keith's key takeaways from the discussion, including the importance of understanding one's investment goals, choosing the right market, and assembling a strong team. It also reiterates the significance of leveraging real estate to benefit from inflation and the concept of the 'inflation triple crown'. The paragraph concludes with a reminder that the property is only the fourth most important aspect of real estate investing.

Mindmap

Keywords

💡Rental Property

A rental property refers to a real estate property that owners purchase with the intention of renting it out to tenants. In the context of the video, the concept is highlighted as a strategic investment that allows the property owner to cover mortgage and other expenses through the rent collected, thereby benefiting from inflation and generating passive income. It emphasizes how tenants can effectively pay the interest and other expenses, making the owner a beneficiary of real estate appreciation and cash flow.

💡Inflation

Inflation is discussed as an economic condition where the prices of goods and services increase over time, reducing purchasing power. The video specifically addresses how real estate investors can leverage inflation to their advantage, using strategies like the 'Inflation Triple Crown' to benefit from asset price inflation, debt debasement, and cash flow enhancement. This illustrates the power of real estate investments to serve as a hedge against inflation's negative effects.

💡Cash Flowing Rental

A cash flowing rental property is one that generates monthly income exceeding its operational costs and mortgage payments, leading to positive cash flow for the investor. The video highlights this concept as essential for investors aiming to leverage real estate as a vehicle for wealth accumulation. By focusing on properties that offer positive cash flow, investors can ensure that their investments are financially sustainable and contribute to their long-term financial goals.

💡Investment Portfolio

An investment portfolio is a collection of assets, including stocks, bonds, real estate, and other investments, that an individual or entity owns. In the video, the term is used to describe the diversified holdings of the guest speaker, emphasizing the significance of real estate within a well-rounded investment strategy. The portfolio is presented as a testament to the financial success and security that can be achieved through strategic real estate investments.

💡Property Management

Property management involves the operation, control, maintenance, and oversight of real estate. This term is crucial in the video as it discusses the importance of having a competent and communicative property manager as part of the investment team. A good property manager is essential for maximizing rental income, maintaining property condition, and ensuring tenant satisfaction, thereby playing a key role in the success of a rental property investment.

💡Real Estate Market

The real estate market refers to the market segment dedicated to buying, selling, and renting properties. In the video, choosing the right market is emphasized as one of the most critical decisions for real estate investors. It discusses how economic drivers, geographic location, and market conditions can significantly impact investment returns, illustrating the importance of market research and strategic selection in real estate investing.

💡Financial Freedom

Financial freedom is a recurring theme in the video, defined as the state of having sufficient personal wealth to live, without having to work actively for basic necessities. The video discusses real estate investing as a path to financial freedom, highlighting how strategic investments can generate passive income, allowing individuals to achieve their financial goals and live a life with greater choice and opportunity.

💡Podcasting

Podcasting is mentioned in the video as a medium through which the guest shares knowledge and insights on real estate investing. The video underscores the value of educational content and community building in the real estate investment sphere, with podcasting serving as a platform for sharing success stories, strategies, and lessons learned, thereby contributing to the listeners' knowledge and motivation to invest in real estate.

💡1031 Exchange

A 1031 exchange, mentioned in the context of the guest speaker's investment journey, is a swap of one investment property for another that allows capital gains taxes to be deferred. The video illustrates this concept through the guest's personal experience, showcasing it as a strategy for real estate investors to reinvest proceeds from the sale of a property into another, thereby optimizing their investment portfolio's growth and tax efficiency.

💡Investor Relations

Investor relations in the context of the video refers to the strategic management responsibility that capable real estate investment firms employ to communicate with their investors, explaining investment opportunities, returns, and strategies. The video illustrates the importance of transparent and effective communication between real estate investment firms and their investors, ensuring that investors are well-informed and confident in their investment decisions.

Highlights

Exploring the benefits of not paying all cash for rental properties to leverage inflation, where tenants cover interest and expenses.

Keith Winhold's journey from starting with a fourplex to growing a significant real estate portfolio.

The importance of relationship capital and a win-win mindset in growing a real estate business.

The strategic advice to stop focusing solely on properties, as they're the fourth most important factor in real estate investment.

Keith Winhold's approach to investing, highlighting the significance of the investor's goals, the market, and the team before the property itself.

Discussion on inflation and how real estate investors can benefit from it through the 'Inflation Triple Crown'.

The counterintuitive concept that higher mortgage rates can correlate with higher home prices.

Keith Winhold's insights into creating educational content for real estate investors, including trademarking unique concepts.

The shift in perspective needed for real estate investors to prioritize personal goals, market conditions, and their team over the physical properties.

How Keith's background influenced his real estate strategy, including living in Alaska and working for the Department of Transportation.

The concept of 'Relationship Capital' as a foundational element for success in real estate.

The discussion around strategic investment moves, like the decision to start with a fourplex.

Exploring the role of podcasts and educational content in building a real estate investment community.

The significance of the 'Freedom Show' as a platform for sharing real estate investment strategies and stories.

Keith Winhold's advice on leveraging real estate for financial freedom, including the specific steps to take and the importance of starting with a clear investment goal.

Insights into the evolution of real estate investing strategies over time, emphasizing the need for adaptability and continuous learning.

Transcripts

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get a loan don't pay all cash and get a

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rental property because in that case the

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tenant pays all of your interest payment

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for you and all the other expenses in a

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cash flowing rental so be a beneficiary

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of inflation rather than it being

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detrimental to your financial life real

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estate is the best vehicle for that I've

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ever heard

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of hey everybody flipping Danny here

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welcome to the freedom show

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and another exciting episode this is

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another uh this is part do yes of Keith

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win hold we couldn't keep we couldn't

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put Keith into one we had to put Keith

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into two this was uh um hopefully you

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saw episode one uh so you know what I

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mean episode two put on your seat belts

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uh make sure all hands and arms are in

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the car until the ride comes to a

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complete stop because this is a this is

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a doozy yes um and if you didn't if you

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missed part one you don't have to listen

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L to them in order um we actually uh

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when we realized it was a longer episode

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we actually um divided it up so that it

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would make sense um for any of the

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listeners whether you're listening to

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part one or part part two um but Keith

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is just a really really great friend of

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ours uh we've known him for five years

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um we're really really excited to have

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him on our show um because we've been

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guests on his show um for every year for

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I think for the last five years um and

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it's just been a really incredible

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relationship and so in the last episode

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before we got on with Keith we were

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talking about relationship capital and

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how important it is to have that

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long-term mindset of uh making

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everything a win-win and and helping

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each other grow um so uh we have just

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been fortunate to be able to um be with

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Keith as he's helped our family of

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companies grow by exposing us to other

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people he has such an amazing audience

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um he is so knowledgeable um there's

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some things that um we have so many like

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similarities in our stories and um how

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we achieve success and the things that

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we talk about right now and then there's

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some things like in this episode that

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are like total Keith winold like he

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trademarked like um and he coins phrases

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um and um he trademarks them not so that

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uh People Like Us can't share them or

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talk about them but he just don't

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doesn't want anybody else to be able to

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say hey you can't say that because I

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trademarked it so he trademarks um his

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coin phrases first um and he's just an

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amazing amazing man and so I really

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loved the first episode where um he was

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talking about his freedom story so um if

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you want to hear Keith's Freedom story

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you're going to want to go back to that

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episode but you don't need to to listen

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to it before you watch this one um watch

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or listen depending on if you're

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watching on YouTube or listening to the

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podcast um but the freedom story I will

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just share quickly is that um he started

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off with a fourplex right so um the top

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three questions that we get all the time

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is where do I start which path is right

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for me and who do I trust um so where

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Keith started was he um he was talking

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about that you know I'm the average of

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the five people that I uh you know

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surround myself the most and two of his

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friends were investing in real estate so

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he said okay I'll invest in real estate

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too and so he bought a fourplex he lived

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in one of the units and he rented out

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the other three um and he was able to

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eventually sell that property 11 years

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later um and he 1031 it into an 11 unit

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at that point in time that was the start

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y That's the start of his investing

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Journey um so that's uh how he did it

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and he was working at um the dot

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Department of Transportation yeah yeah

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in Alaska yes so what a perfect example

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of somebody achieving such great success

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to this date with his Investment

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Portfolio now he has a podcast um

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get-rich education that has so many

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listeners I mean he's one of the very

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first podcasters out there so his

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audience is um just amazing um and

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really really big and he just adds so

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much value so that's why we were excited

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about having um him on there so I don't

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know about that first episode if there

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was something that stood out to you

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besides what we talked about already um

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that you just like were like I just love

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this part of his story I was going to

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say that that's one of the similarities

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between Keith and us is his podcast has

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uh he's over 5 million download s and

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ours has had five so that's very similar

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so that's that's that's that's pretty

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close uh but no I mean I I I said on the

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last one I mean I remember the first uh

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podcast we did with him I I was just I

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was sweating in my seat you know uh

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because that's Keith rold you know and

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um and I mean we've known him for so

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long but it's still Kei you

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know so I I was looking forward to these

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dates you know to the date especially to

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record this um uh but uh yeah it's I I

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had so much fun just peeling back the

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layers uh you know of Keith getting to

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know more of the story and and uh no I

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loved it loved it and I was excited

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because I really just view him as just

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as a friend right um even when we were

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starting our podcast before in 2022 we

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did a 365 day series Freedom through

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passive income that was season one of

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our podcast and he was the person that I

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went to to say hey you have a very

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highly successful and engaged audience

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you've been doing podcasting for years

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you were one of the first can you give

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us some tips and well honestly one of

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his his tips was just you know be ready

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it's it's work you know it's not it's

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not easy to to create these podcasts and

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um to be able to edit them and and to do

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a good job and put on a really great

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production um so we really felt like

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okay so for this first year we're just

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going to do some simple stuff we're just

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going to keep it real like we like to do

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um and we did the 365 day Journey so

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that people kind of see a day in the

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life you know because that was easy it

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wasn't easy but it was at least just

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like a a phone right um whereas it did

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give us the time to really prep for

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something like this in the freedom show

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and where we do have a podcast room we

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are bringing on guests we're bringing on

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our Network and we're introducing you to

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the people that we um talk to and we

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have built relationships with over the

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uh last you know five six seven years

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and I think that's why I was really

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excited about having keithon is because

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he was one of the very first he's been

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with us for a very long time he's an

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investor with us us um himself um and to

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be able to expose our Network to

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somebody like him um who we look up to

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who we have had such a great long-term

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relationship with um who has um the same

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heart as we do in terms of giving back

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to others and um you know being there to

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help them on their Journey um I really

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loved um his get real story in episode

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one two where he's just sharing that

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very first mistake buying a pretty house

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you know not necessarily looking at the

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numbers um you know this one's pretty

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uhhuh and we find that many times when

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people are looking at the turnkey rental

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properties um uh and it doesn't matter

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it's not just females I wasn't going to

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say a lot of females but it's there's

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males too like you know I really like

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that one and so Keith in his story he

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was like it was a brick house like like

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the local um people that I talked to

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said don't buy it we're not going to be

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able to keep that one rented but it was

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a really pretty brick house and I really

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like I thought no I'm going to buy this

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one um and it was a good price uh so he

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ended up buying it and ended up not

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being a good deal so he should have you

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know trusted um the the the boots on the

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ground there who trusts Realtors come on

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just kidding I'm a realtor just kidding

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so uh it's just I love hearing stories

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like that because we all make those

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mistakes we all have those challenges in

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business or in real estate or in life

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and um the the most important thing that

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we could do for um uh our audience and

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our L our listeners and our viewers is

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to share those challenges what happened

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um and how we solved them because that

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allows you to approach a similar

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situation much because you'll remember

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hey fli and Danny said this or Keith

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said this so let's make sure that I

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don't make the same mistake um and they

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told me what they did as a result in

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order to you know maneuver around that

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particular scenario so um I loved that

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part of the episode but um today we're

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going to really dig into um his his

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superpower which is you know how he

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coins those phrases and how he educates

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his audience um he's got you know a

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course that he gives away for free um he

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you're going to hear this episode all

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the all the things that he has coined

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how he teaches his audience about um

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real estate and the different ways that

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you can get paid the five ways to get

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paid um he talks about inflation Triple

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Crown um he talks about some other

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things that um don't give it all away I

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know but well I'm just kind of getting

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everybody excited like like tune in um

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if you're in your car you might want to

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like um listen to this one again right

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because this is just jam-packed with

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information we even talked to Keith

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after the episode and said hey we might

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take some of those segments and just um

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um make them a silo segment um on our

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YouTube channel so that somebody who

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just wants to learn about inflation can

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can listen to Keith and what he says

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about inflation and somebody who just

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wants to talk about why um I I won't I'm

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not going to spoil anymore we're just

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GNA it's time is it time yeah you're

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giving away the goods all right let's

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talk to Keith here's part

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[Music]

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two

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I wanted um ask you um one of the other

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things that you had mentioned was stop

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looking at properties because the

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property is only fourth most important

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can you share a little bit more about

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that yeah this blows a lot of people

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away to a person that's new and all

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enthusiastic about real estate I usually

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need to advise them of something they

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never imagined that they would hear stop

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looking at properties they're like well

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wait a second what are you talking about

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stop looking at properties in order to

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benefit from direct investment in real

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estate in the five different ways real

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estate pays which is a coin that I term

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uh a term rather that I coined that

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flipped laid out in the bio there in

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order to get all those benefits I need a

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property well my point is whoa whoa whoa

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whoa whoa whoa whoa whoa whoa slow down

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slow down the property like Danny said

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it is only the fourth most important

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thing in real estate investing that's

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why you temporarily need to stop looking

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at properties so let's uh to the

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beginner I often tell them you know

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let's get your priorities straight and

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then we can start looking at prop

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properties again because the number one

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thing in this real estate investment is

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you what do you want real estate to do

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for you that's at the top are you

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looking for appreciation or cash flow

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which is a common answer or tax benefits

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are you looking for a property that

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gives you a lifestyle benefit that you

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can use you know one month a year in in

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Cancun or something what do you want

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real estate to do for you once you think

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that through you know that that's number

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one the second most important thing is

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the market that you're going to buy in

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now we can think of Market in a few

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different ways different asset types

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like uh trailer park or short-term

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rentals or large apartment buildings or

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single family homes we can think of the

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market that way but another important

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way to think of the market is that

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Geographic market and I talked about how

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I like to buy in msas Metropolitan

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statistical areas various ones for

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diversification throughout the United

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States you know I generally avoid

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markets that are really uh rich in

play11:02

Commodities or have a big part of their

play11:04

economic base be tied to the military

play11:07

because those things are volatile I mean

play11:09

military involvement that can fluctuate

play11:11

a lot based on presidential

play11:13

administrations and then Commodities I

play11:16

mean ju just imagine one of the worst

play11:18

markets for for me to to invest in it

play11:20

all would be a small hodunk town of

play11:24

9,000 people that's not close to an MSA

play11:27

where 30% of that town employment is

play11:29

tied to the zinc mine or the tungsten

play11:32

mine because now you know onethird of

play11:35

the economic base of that Community is

play11:37

tied to the fortunes of of zinc or of

play11:40

tungsten well if I'm going to buy

play11:42

property there or say a fourplex I need

play11:43

to have it filled with rent paying

play11:45

tenants and that income needs to come

play11:47

from a stable economic base that's why I

play11:49

avoid markets for example that are too

play11:51

rich with commodities or with the

play11:53

military so I like to be in the bigger

play11:55

markets where there's some ballast and I

play11:57

like to see markets that have long-term

play12:00

sustainable drivers like technology or

play12:03

medical or a lot of distribution jobs I

play12:07

know you guys do a lot of business in

play12:08

Ohio that's really one of Ohio's Chief

play12:11

Market drivers is distribution you can't

play12:14

Outsource distribution jobs over to to

play12:16

Taiwan or China they need to be right

play12:19

there in that geography for example

play12:21

where you could use the Ohio River and

play12:22

the great lakes and all the great

play12:23

Transportation access that Ohio has but

play12:26

this is why the market is more important

play12:29

than the property because you could buy

play12:31

a you know a mansion in a in a swamp in

play12:34

the middle of nowhere and who you going

play12:35

to get to rent that thing so that's why

play12:36

the Market's the second most important

play12:38

thing and what's third most important

play12:40

before the property forth what's third

play12:42

most important is that team of

play12:44

professionals that you surround yourself

play12:46

with and this could be your mortgage

play12:47

loan officer or your 1031 exchange

play12:50

qualified intermediary but really that

play12:52

most important team member the glue that

play12:54

makes all this stick together is a

play12:56

competent communicative property manager

play13:00

all right so once you've got that set

play13:02

you the market and the team okay now

play13:07

fourthly you can finally start looking

play13:09

at properties the property matters

play13:12

definitely but it's only the fourth most

play13:14

important thing and you know what's so

play13:16

funny uh flip and Danny most people get

play13:18

it completely backwards instead of going

play13:20

one two three four they go 43 2 one

play13:24

first they get all passionate about a

play13:26

property and then they buy a property

play13:27

maybe because it looks

play13:29

and then it's a little bit too late they

play13:31

they realize oh they don't want to be

play13:32

getting texts from tenants so then after

play13:34

they've already bought the property and

play13:35

it's too late then they go out and try

play13:37

to find and see if there's a good

play13:38

manager in that market and after that

play13:40

then they try to figure out oh did they

play13:41

even buy in the right market and then

play13:43

it's back up to number one like does

play13:45

this property even do what I wanted it

play13:46

to do for me I wanted it to provide say

play13:49

passive income and this is taking so

play13:51

much of my time so again this is why the

play13:54

property is only the fourth most

play13:56

important thing and to review

play13:59

the three more important things in order

play14:01

the hierarchy is you the market and the

play14:05

team I love that it mirrors so much in

play14:09

what flip and I say all the time when

play14:11

they ask the where do I start which path

play14:12

is right for me who do I trust where we

play14:15

always talk about hey a lot of people

play14:17

don't answer the right questions when

play14:19

they get started and you just put it in

play14:21

perfect order I love it so thank you yep

play14:25

now you're buying strategically and by

play14:27

the way I would like to give credit to

play14:28

the real estate guys Robert Helms and

play14:31

Russell gray they didn't explain that

play14:33

the property is only the fourth most

play14:35

important thing the way I did but they

play14:36

introduced me to some Concepts that got

play14:38

me thinking that way so credit to them I

play14:41

love that love love love it okay um talk

play14:44

to us a little bit about inflation I

play14:46

hear you talk about this a lot in your

play14:47

YouTube videos um especially um but also

play14:50

on podcast so um share what your Insight

play14:53

is um about the market today and how

play14:56

inflation is affecting it yeah yeah for

play14:59

Real Estate Investors you should be

play15:01

benefiting from inflation three ways at

play15:05

the same time it's with a concept that I

play15:09

coined called the inflation triple crown

play15:13

and this does involve a few numbers so

play15:15

if you're okay with me introducing a few

play15:17

numbers I'm going to try to keep it

play15:19

simple for you and you know what fliping

play15:20

Danny you know what the cool thing about

play15:22

real estate numbers is they're always

play15:24

simple it's just addition subtraction

play15:27

multiplication and division those are

play15:29

the only four mathematical operations

play15:31

you need to use I mean have you guys

play15:33

ever used trigonometry or calculus or

play15:35

exponents in real estate like I haven't

play15:36

had to no no never see it's simple it's

play15:41

just knowing what numbers to use so okay

play15:44

how can one actually benefit from

play15:45

inflation like when you see all this

play15:47

inflation out the supermarket and it

play15:48

still feels like your grocery bill is

play15:50

going up 10% year-over-year even though

play15:53

CPI inflation is lower than that and

play15:55

there's tip flation and everyone's

play15:56

asking for tips and you can actually

play15:59

benefit from this Arrangement just like

play16:02

I am so the inflation Triple Crown is

play16:05

how you benefit from inflation three

play16:06

ways at the same time the first way is

play16:08

with asset price inflation the second

play16:10

way is debt debasement and the Third Way

play16:13

is cash flow enhancement and Forbes

play16:17

published My article about the inflation

play16:19

Triple Crown because they really liked

play16:21

it but they're do get to be a few

play16:23

numbers here so let me just keep it as

play16:26

simple as I can if you say purchase a

play16:29

primary residence all cash for a million

play16:33

dollar this is the first leg of the

play16:35

inflation triple crown and don't worry

play16:37

if you're like hey I couldn't this is

play16:39

not relatable I couldn't afford a

play16:40

million dollar property all cash it's

play16:42

all ratio so it's okay if you could just

play16:45

hang in there if you buy a million

play16:46

dollar property and say there's 10%

play16:49

inflation over a couple years all right

play16:51

well then your primary residence is now

play16:54

worth $1.1

play16:56

million and that in itself shouldn't

play16:59

feel that good that's only a hedge

play17:01

against inflation right because now

play17:03

you've got 10% more dollars but each

play17:05

dollar is worth 10% less okay but at

play17:08

least you do have that hedge you're kind

play17:09

of right back where you started with

play17:11

that first one you with asset price

play17:14

inflation this second leg of the

play17:16

inflation triple crown that is called

play17:18

debt debasement okay say this million

play17:21

dollar property you didn't pay all cash

play17:23

you got an 800k loan this is going to

play17:26

benefit you because the bank doesn't ask

play17:29

to be repaid that 800k in inflation

play17:32

adjusted dollars so you got 10%

play17:34

inflation over time your 800k debt gets

play17:38

diluted you only owe the bank back

play17:41

720k because again the bank doesn't has

play17:43

to be repaid in inflation adjusted

play17:46

dollars your principal and interest

play17:48

payment stays fixed and generally wages

play17:50

and salaries go up over time so now

play17:53

you're beginning to be a beneficiary of

play17:55

inflation as it debases your debt

play17:59

and then the Third Leg of the inflation

play18:01

Triple Crown this is really the way to

play18:03

do it when you don't just get a loan for

play18:05

a property you get rental property with

play18:09

a loan on it say it's a million dollars

play18:10

worth of rental property okay now you're

play18:12

benefiting a third way not just the

play18:15

asset price inflation and not just the

play18:17

debt debasement but actually with cash

play18:20

flow enhancement because with your

play18:22

rental property 10% inflation over time

play18:25

say then a $1,000 rent goes up to an

play18:29

$1,100 rent okay even though that went

play18:32

up 10% the cash flow you feel in your

play18:35

pocket every month might have gone up 20

play18:38

to

play18:39

25% why is that again it's because your

play18:42

principal and interest payment stays

play18:44

fixed inflation cannot touch that so

play18:48

that's the inflation triple triple crown

play18:51

again it's asset price inflation debt

play18:53

debasement and an enhancement on your

play18:57

cash flow so the best way to do it is to

play18:59

get a loan don't pay all cash and get a

play19:03

rental property because in that case the

play19:05

tenant pays all of your interest payment

play19:08

for you and all the other expenses in a

play19:11

cash flowing rental so be a beneficiary

play19:14

of inflation rather than it being

play19:16

detrimental to your financial life real

play19:18

estate is the best vehicle for that I've

play19:20

ever heard of there is nobody that I

play19:22

know of that talks about this um so this

play19:25

inflation Triple Crown um I remember

play19:29

listening to you for the very first time

play19:30

on a podcast talking about um how to

play19:33

hedge against inflation and I was like

play19:36

flip nobody talks about this like did

play19:38

like listen to this podcast and listen

play19:40

listen to what Keith is talking about

play19:42

and it was the first time you know um I

play19:44

ever got exposed um to this so um where

play19:47

did you where where did you learn this

play19:50

so where like like why are you the only

play19:53

person talking about it I guess that's

play19:54

really where I'm coming from yeah well I

play19:56

probably heard from elsewhere that

play19:58

really real estate is a hedge against

play19:59

inflation like if you buy a million

play20:02

dollar property inflation is 10% then

play20:04

your million dollar property is a

play20:05

million one but really I came up with

play20:07

and coined the other two the debt

play20:09

debasement and the cash flow enhancement

play20:12

I just conceived of and coined that

play20:14

myself I guess part of that is because

play20:15

I've been a real estate investor for

play20:17

quite a while now and I I I look at my

play20:19

numbers and I I see and understand what

play20:21

inflation does for me and I think this

play20:24

has a lot of relevance because if anyone

play20:27

looks at the long-term history of the

play20:29

dollar it just keeps getting debased I

play20:32

mean when the FED started back in 1913

play20:35

to 1914 a dollar now is only worth about

play20:38

3% as much as it was back then we all

play20:41

know the FED has an inflationary mandate

play20:43

they'll just tell you they target 2%

play20:45

inflation as we know it's been running

play20:47

higher than that for almost two years

play20:49

now but the point is is that you can't

play20:52

really count on a lot of things in

play20:55

investing no one really knows a future

play20:57

people are always trying to predict the

play20:59

future of interest rates or prices or

play21:00

all that but one thing that's almost

play21:02

completely predictable is long run

play21:05

inflation let's take one of the few

play21:07

things that's a near certainty and then

play21:10

figure out how we can profit from that

play21:12

that's really the difference between

play21:13

being an investor and being a Speculator

play21:17

so win with real estate with the

play21:18

inflation Triple Crown buying a cash

play21:20

flowing property with a

play21:23

loan I love that you just shared that

play21:27

last part and that's why I wanted to ask

play21:28

you this you started off the podcast

play21:30

talking about I got into real estate

play21:32

because um you are the average of the

play21:34

five people that you surround yourself

play21:36

with right and uh you are important and

play21:39

valuable to us um and we talk about you

play21:41

a lot even some of our podcasts when we

play21:43

were doing the 365 day series I would

play21:45

mention something I was like I heard

play21:47

this from Keith winold and we'd talk a

play21:49

little bit about it and and point them

play21:51

your way because um you do coin some

play21:54

really great phrases you come up with

play21:55

things that other people aren't talking

play21:57

about that um really add some value and

play22:00

intelligence to what we're doing as Real

play22:01

Estate Investors so I wanted to ask you

play22:04

that question to so that you could say

play22:06

Hey you know this is something that I've

play22:07

coined because I think when you and I

play22:09

have been talking back and forth there's

play22:11

like five or six things that you're like

play22:12

real estate gets paid five five ways or

play22:15

um or pays you five ways and then you

play22:17

know inflation Triple Crown you've got

play22:19

multiple things and they're all like

play22:21

just original thought and it makes us

play22:23

better and I just love listening to you

play22:25

so thank you for sharing that um with

play22:27

our audiences as well thanks I've had a

play22:29

bunch of those things trademarked but I

play22:31

completely don't mind if other people

play22:34

use them I just don't want anyone to

play22:36

take one of these things away from me

play22:38

and say I wasn't saying it but I

play22:40

actually want other people to use it you

play22:42

don't even have to give me the credit

play22:43

like helping the people is more

play22:45

important than getting the credit so I I

play22:47

love it when others talk about the the

play22:49

inflation triple crown and I I sure

play22:50

don't need to be credited or or

play22:52

mentioned or anything like that I I

play22:54

appreciate the the Outlook though yeah

play22:57

absolutely I think it's um also giving

play22:59

to uh to others in that um it tells

play23:02

other people who we surrounded ourselves

play23:05

with who we're learning from right so I

play23:07

love saying hey go get to know Keith

play23:09

winhold because some of these tidbits

play23:11

are not us it's actually coming from

play23:13

Keith and he's one of the people that we

play23:14

surround ourselves with so um I love

play23:16

that part that's really why that um I

play23:18

like to give credit so I can just tell

play23:20

people hey here's somebody that adds

play23:22

value to our lives I think that he can

play23:23

add value to your lives as well um uh so

play23:26

the last thing that I wanted mention um

play23:28

or have you share is higher mortgage

play23:31

rates correlate with higher home

play23:35

prices yeah which is opposite of what

play23:37

most people think you The Listener and

play23:40

viewer here you actually heard Danny

play23:42

correctly and you know here I am saying

play23:44

all these iconic clastic sort of things

play23:47

you know I'm really here to tell you the

play23:49

The Listener and the follower here

play23:51

things that you wouldn't expect to hear

play23:53

like stop looking at properties because

play23:54

it's only the fourth most important

play23:56

thing and inflation that's a way for you

play23:58

to profit so you know all these sort of

play24:01

paradoxical things are really what I'm

play24:03

here to help you with and one of them is

play24:06

higher mortgage rates correlate with

play24:09

higher home prices and almost everyone

play24:12

thinks it's the opposite almost everyone

play24:13

thinks that when mortgage rates go

play24:15

higher oh well of course don't you know

play24:17

that like property prices would have to

play24:18

come down because a person's payment

play24:20

would have to be larger and that impedes

play24:23

affordability so therefore when rates

play24:25

rise prices fall I've even heard some

play24:27

experts say this and some real estate

play24:30

analysts in the industry they think that

play24:32

when mortgage rates rise home prices

play24:34

have got to fall and what I would like

play24:36

to say to some of those people is when

play24:38

has that ever happened when has that

play24:41

ever happened I think it's easy to have

play24:43

a hunch about some things because

play24:45

economics really deal with a lot of

play24:47

variables and the economics of real

play24:48

estate do as well so sometimes the

play24:50

variable that changes doesn't change the

play24:52

output in the way that you think it's

play24:54

going to so if we would look at the last

play24:56

30 years

play24:58

okay since

play24:59

1994 in this stretch we've had mortgage

play25:03

rates that have increased substantially

play25:06

seven different times that's defined as

play25:08

a mortgage rate that increases by 1% or

play25:10

more okay that's happened seven

play25:12

different times in the last 30 years the

play25:15

substantially Rising rate environments

play25:17

and of those seven times that mortgage

play25:20

rates Rose how many of those seven do

play25:23

you think that home prices Rose or fell

play25:26

maybe some people would think well home

play25:28

prices would have a hard time rising in

play25:29

any of them maybe maybe once or twice or

play25:31

or there was some blip or some

play25:33

aberration no the last seven times that

play25:36

mortgage rates Rose home prices Rose

play25:39

every single time in conjunction

play25:44

correlating with higher mortgage rates

play25:47

and this is important because mortgage

play25:49

rates have been on everyone's mind even

play25:50

if you've never owned a home just every

play25:52

lay person out on the street just some

play25:54

guy you see in the Isle in 7-Eleven like

play25:56

he would know that mortgage rates have

play25:58

become substantially higher than they

play26:01

are and you know someone might look

play26:04

around and be be fuddled and still not

play26:07

understand how this can be and still

play26:08

wonder come on does that really happen

play26:10

well yes it just happened the past two

play26:12

years from from 2021 to this year we've

play26:15

had nothing but increasing mortgage

play26:17

rates and we've had substantially

play26:19

increased home prices over that time as

play26:21

well so it's happening right now so even

play26:23

as people are living through it they

play26:25

want to tell you that the opposite

play26:26

things happens which is sort of weird

play26:29

but okay one might wonder well wait a

play26:30

second how could that possibly

play26:32

happen well there are a few things first

play26:34

of all there are Lag effects in the

play26:36

economy but the second thing is we need

play26:38

to understand is when the FED raises

play26:41

interest rates like they have

play26:43

substantially in the past year and a

play26:45

half to two years what does that usually

play26:46

say about the economy well the FED

play26:49

raises rates when the economy is strong

play26:51

and inflation is hot and people are

play26:54

employed um we have even more open job

play26:58

positions in America today than we have

play27:00

people to work at those positions so

play27:03

that's why they're increasing rates so

play27:05

much to cool down this economy everyone

play27:07

feels stable in their job and they have

play27:09

other job options what happens when

play27:11

people feel stable in their job and

play27:12

stable in their income and they have

play27:14

savings and income like they do what are

play27:17

they more likely to do put down roots

play27:20

and buy a home so increasing mortgage

play27:24

rates are really a proxy for the economy

play27:26

saying that the e economy is doing

play27:28

really well so we look back historically

play27:30

the last 30 years that's why higher

play27:32

rates tend to correlate with higher home

play27:35

prices and to help you predict where

play27:37

interest rates might go if we do have

play27:40

this recession that just seems to be

play27:41

forever around the corner people have

play27:43

been talking about it for a year and a

play27:44

half you know um in a recession

play27:47

especially the mid and late stages of a

play27:49

recession that's when you see Mortgage

play27:51

in the FED funds rate tend to fall

play27:54

because the economy needs the he help so

play27:58

really the summary is that historically

play28:01

you just got to look at history rather

play28:02

than having a hunch higher mortgage

play28:04

rates correlate with higher home prices

play28:07

it's happening again this

play28:10

year I love you adding so much value um

play28:15

in such a different way than flip and I

play28:16

add value to our audience um you teach

play28:18

us so much um so thank you for sharing

play28:21

that information because it is counter a

play28:24

lot of what I talk paradoxical yeah yes

play28:26

yes it is very much so and so that

play28:29

there's sometimes that I I hear you say

play28:31

something I go what what did you say

play28:33

Keith like say that again and then you

play28:35

describe it and you're like oh yes yes

play28:38

exactly how could that be true um I love

play28:41

it well we are um going to start to wrap

play28:43

up here I knew that we were going to go

play28:45

um for a good amount of time because I

play28:47

love talking to you and you have so much

play28:48

value to share um but I do want to get

play28:50

to our commercial and then uh I want to

play28:52

get to the point where we get to real

play28:54

quick with flip we're going to have a

play28:55

little bit of fun with you Keith and get

play28:56

to know you on a personal level um but

play28:58

for before we do that you're listening

play29:00

to the freedom show with flip and Danny

play29:01

Our Guest is Keith winhold we will be

play29:04

right back after this short commercial

play29:05

break add new income streams to your

play29:07

financial statement freedom family

play29:09

Investments can help own property and

play29:12

get paid rent join funds and get paid

play29:16

interest wealth is

play29:18

well-being own your own

play29:21

future freedom family

play29:24

Investments get more time to focus on

play29:26

what matters

play29:28

learn which investing path is for you

play29:30

where to start and who to trust visit

play29:33

freedom family investments.com all right

play29:36

let's jump back in with Keith this is

play29:38

the like fun part of the show that I

play29:40

always look forward to and I know flip

play29:42

you got prepared for this right oh yeah

play29:44

yes it's it's the Oddball section which

play29:46

is why I'm doing it

play29:48

yes all right we're going to jump into

play29:50

real quick with

play29:52

[Music]

play29:53

flip uh yeah so Keith like I had said

play29:56

before this is going to like this that

play29:57

or the other so I'm going to give you

play29:58

two options one or the other and in that

play30:01

same theme if you don't like either one

play30:03

of those you can add a third uh so like

play30:05

I said with you know Cheerios or or

play30:07

raisin brand if you don't like either

play30:09

one you could say Lucky Charms or or

play30:11

whatever but uh it's just something fun

play30:13

uh and so no pressure all right you

play30:15

ready all right yeah let's do that okay

play30:17

okay country music or rock and

play30:20

roll oh I'm A hip-hop guy that's that's

play30:23

easy for me sorry I couldn't take either

play30:25

of those two two options yeah you got to

play30:26

have that for those workouts I love it I

play30:29

love it well then I probably know this

play30:31

answer art festivals or music

play30:34

festivals it's got to be music festivals

play30:36

for me yep y um and I think I know this

play30:39

one too I why why do I know all these

play30:41

answers before you even tell me morning

play30:43

person or night owl oh yeah you already

play30:45

know I'm a morning person got to SP that

play30:48

metabolism yep so now uh um being in

play30:51

Alaskan I don't know the answer to this

play30:53

one flipflops or

play30:55

sneakers oh it's got to be sneakers yeah

play30:58

I can't freeze my toes off during an

play31:00

Alaskan winter yeah this hasn't come up

play31:01

but I I currently live in Anchorage

play31:04

Alaska yeah yeahh all right so well here

play31:08

here we go vacation on a beach or

play31:09

vacation in the mountains I actually do

play31:12

like them both but yeah for me it's

play31:15

going to be in the mountains I do a lot

play31:17

of mountaineering in Alaska I'm looking

play31:19

into climbing a 20,000 foot peak in the

play31:21

Andes coming up soon so yeah it's the

play31:23

mountain yeah the view is the best from

play31:25

the mountains not the beach

play31:29

all right well let's see how about

play31:30

friends or

play31:32

Seinfeld oh I'm definitely a Seinfeld

play31:35

guy yeah when that recent friend's

play31:37

character Matthew Perry died yeah that

play31:38

just didn't really sadden me or resonate

play31:40

with me that much but yeah I mean if if

play31:43

Jerry or Elaine or Kramer or George like

play31:46

Yeah from Seinfeld pass away yeah that'

play31:48

be a sad day so yeah I'm definitely a

play31:50

Seinfeld kind of

play31:52

guy all right this is thank you uh this

play31:55

this is a good one and uh we get mixed

play31:57

responses on this one uh would you

play32:00

rather live in 1969 or

play32:04

2069 oh dear you know I'm quite a tech

play32:07

forward guy um gosh that's a really

play32:10

difficult one to to come up with uh yeah

play32:14

1969 that would be before I'm alive in

play32:17

in 2069 that should be when I'm still

play32:20

alive so why don't why don't we go with

play32:21

2069 because I know I'm going to be

play32:24

alive for that one we'll stick with

play32:25

something that that's really going to

play32:26

happen I'm a tech forward guy so yeah I

play32:29

should still be uh keeping up with how

play32:31

the world Works in

play32:33

2069 all

play32:35

right all right uh pineapple pizza or

play32:38

candy

play32:39

corn it's gonna be pineapple pizza yeah

play32:43

yeah I don't do too much of the Candy

play32:44

Corn I probably stopped eating candy

play32:46

corn when I was 11 yeah yeah and still

play32:49

for the record no one has ever selected

play32:51

candy corn nobody likes candy corn you

play32:53

don't have any 11y olds on the

play32:55

show but not not not this week uh Batman

play32:59

or

play33:00

Superman H not too much of a superhero

play33:03

guy but it's going to be Superman you

play33:04

know he shows his face you know he shows

play33:06

you who he really is y all right last

play33:10

one air guitar or air

play33:14

drums it's probably gonna be air drums

play33:16

you know that's you know better for a

play33:18

for a workout beat yeah it's definitely

play33:20

got to be drums you know whatever keeps

play33:22

me moving in a workout yeah it's going

play33:24

to be air drums that's awesome well well

play33:27

thank you very much You' you've uh

play33:30

accomplished the real quick with

play33:32

flip and I have to say like I I actually

play33:35

think I KN I knew how Keith Keith was

play33:38

going to answer most of those um just

play33:40

because I followed you so much on on

play33:41

Facebook um but I do have a question

play33:43

about one of them uh 269 um so uh what

play33:47

are you looking forward to in the future

play33:49

what do you see happening like you know

play33:51

go all the way to 2069 what do you think

play33:53

has changed for us um with tech

play33:56

especially because you mentioned that

play33:57

you know you love Tech so

play33:59

much our currency and it might be

play34:02

cryptocurrency based there should be a

play34:04

Global Currency by then the world

play34:06

continues to globalize yes I know with

play34:08

the house crisis there was a short de

play34:10

globalization streak but overall our our

play34:13

world economy continues to globalize so

play34:16

there will be a Global Currency and the

play34:19

United Nations recognizes about 193

play34:22

Sovereign Nations we don't have quite

play34:24

that many currencies but yeah it just

play34:26

doesn't make much sense to to continue

play34:28

to do these conversions and continue to

play34:30

have these these problems with our

play34:31

currency so I think we're all going to

play34:32

be using one currency don't know if it's

play34:35

going to be cryptocurrency or I don't

play34:37

know if it's going to be a centralized

play34:38

Global

play34:39

cbdc that remains to be seen but uh I am

play34:43

a I am a crypto guy I'm fairly Pro

play34:46

Bitcoin although it does have a number

play34:48

of its problems but yeah that's where

play34:49

we'll be in 20169 with the Global

play34:51

Currency that there are some good things

play34:52

and some bad things there yeah so yeah

play34:55

this is why I love your real quick flip

play34:58

especially that question whenever

play34:59

somebody is is looking to the 2069 um I

play35:02

always love asking what you're seeing

play35:03

down the line so um I love this thank

play35:06

you so much for being a guest with us

play35:07

Keith uh I like I said before I knew it

play35:09

was going to go long because there's so

play35:11

many things that I could talk to you

play35:12

about um but if people want to follow

play35:14

you if they want to um uh just get to

play35:16

know you reach out to you learn more

play35:18

about your course your podcast um where

play35:21

would they go I'll share that in a

play35:23

moment but I want to tell you flipping

play35:25

Danny I'm pretty impressed with you guys

play35:27

I mean you have six or I believe seven

play35:30

real estate Centric companies now um I

play35:33

often think of you guys when I get my

play35:34

entrepreneurial wheels turning because

play35:37

you own and oversee all of these

play35:39

businesses and sometimes I think yeah

play35:40

flip and Danny can can do you you know

play35:43

this to a 100% level I to at least be

play35:45

able to come up to a 50% level and you

play35:48

know start this other business or move

play35:49

my current business forward with my team

play35:51

so I'm really impressed with what you

play35:53

guys do as real estate entrepreneurs but

play35:55

yeah for you the listener follower if

play35:57

you want to learn more about me you can

play35:59

always listen to me on the getrich

play36:00

education podcast I also put together a

play36:04

free video course it's me in five videos

play36:07

about 12 minutes each and what I teach

play36:10

you is the five ways that real estate

play36:13

simultaneously pays this is just with

play36:15

regular Buy and Hold real estate you

play36:17

don't have to add value or anything

play36:19

expect five simultaneous profit centers

play36:22

and that's how your returns can add up

play36:24

to a really high return over time

play36:27

actually use an example and add up how

play36:29

high of a return you can expect to get

play36:30

with the five ways real estate pays and

play36:33

you can get that course free and we

play36:34

don't try to upsell you to some other

play36:36

course this is just a completely free

play36:38

course you can get it at getrich

play36:40

education.com

play36:43

course I love it thank you so much for

play36:46

being on the show with us today Keith um

play36:48

and uh for everybody else we will see

play36:51

you next week bye everybody bye wow well

play36:54

now you see why we had to cut him into

play36:56

two yes you know cuz Keith is better

play36:58

served

play36:59

twice but no that was just uh I mean

play37:03

after we got done recording that we're

play37:04

like how are we going to fit all that in

play37:05

one episode um and and then to really

play37:08

see I mean there was a lot of good stuff

play37:10

in the first episode but that one there

play37:13

was some there was some there was some

play37:15

good juicy stuff in that that part two

play37:17

yeah the meat of what Keith talks about

play37:20

and how he educates investors was really

play37:23

in the second episode so I was really

play37:25

excited to get to this one um the mo the

play37:27

my favorite part um was when he talked

play37:30

about the property stop looking at

play37:32

properties it's like the fourth most

play37:34

important thing that you should be

play37:35

looking at yeah he said that I'm just

play37:37

going one two three what's one two three

play37:39

what am I looking

play37:40

at so it's something that um I said U

play37:45

previously is that he and we and him he

play37:49

and us I I'm not sure how to say that

play37:50

but we have uh different experiences but

play37:53

we say similar things yes um so he

play37:55

talked about number number one being um

play37:58

you like right what what what is it that

play38:00

you want what do you want real estate to

play38:02

do for you and he said number two um was

play38:04

the market right and then number three

play38:08

was property manager yes the team the

play38:12

team um so uh he talked about those

play38:14

three things and I was like hey our our

play38:18

lifestyle blueprint right our lifestyle

play38:20

design where we talk to people um and

play38:23

say hey figure out what you want your

play38:25

life to look like um and use that to

play38:27

determine whether you want to be an

play38:28

active investor or a passive investor

play38:30

right because so many people will go the

play38:32

active route and then it'll take them

play38:34

two to three years for them to realize I

play38:37

did not want another job I did not think

play38:40

that it was going to be like this I

play38:42

really now just want to sell my property

play38:43

but I don't have a lot of equity because

play38:45

I just bought it like two years ago even

play38:47

Keith talked about in first episode like

play38:49

his that property that he made the

play38:51

mistake on um like he barely after

play38:53

commissions and closing costs because he

play38:55

sold it two years later was that was

play38:57

literally one of those situations where

play38:58

he did the wrong thing so really

play39:02

understanding who you are what you want

play39:04

out of life what you want your

play39:05

Investments to do for you answer that

play39:07

question first before you start anything

play39:09

else so he said it a little bit

play39:11

differently than us yes but we're both

play39:13

saying the exact same thing Step One is

play39:16

defining what your goals are what do you

play39:18

want your lifestyle to look like what

play39:20

what do you want your investment

play39:21

vehicles to do for you um and then

play39:23

decide what you're going to do most

play39:25

people will after that exercise will go

play39:27

oh I actually want to be a passive

play39:28

investor I don't want to do the active

play39:30

stuff um yes yeah exactly um and then

play39:33

step two for him was the market and then

play39:35

you know we talked about Dayton in

play39:37

Cincinnati Ohio um uh and and you and I

play39:40

actually talked about this after the

play39:41

episode and we were talking about these

play39:42

first three things going hey this is

play39:44

exactly what we say this is so cool that

play39:46

he's doing he's saying the same thing

play39:47

just differently um but uh for the

play39:49

market we love dating in Cincinnati Ohio

play39:51

and we moved across you know the states

play39:54

all the way from Arizona all the way to

play39:55

Ohio right um from warm warm warm which

play39:58

I love love

play39:59

love to a little bit of warm and a

play40:02

little bit of cold um which eventually I

play40:04

was just like okay I don't I don't need

play40:06

the cold

play40:07

anymore um but talk about Dayton in

play40:10

Cincinnati and and really why we love it

play40:12

because one of the things he said about

play40:14

the things that you want to look for is

play40:15

like distri distribution centers and how

play40:17

that is so powerful to have in a market

play40:20

um because you know that that's not

play40:21

going to go anywhere and so that

play40:23

stability is something that you want to

play40:24

be um looking for when you're

play40:26

identifying the markets that you want to

play40:27

invest in so you want to you want to

play40:29

touch on that a little bit yeah he

play40:30

talked about uh things things that he

play40:32

likes to avoid and things that that he

play40:34

was he's looking for um and for those

play40:37

listen for those of you listening and

play40:39

you're thinking Dayton well Dayton's got

play40:41

the largest Air Force base and I'm like

play40:42

oh he said no he doesn't like you know

play40:44

military bases but uh the Air Force Base

play40:48

in Dayton is the largest research uh Air

play40:51

Force bases so that this right Pat's not

play40:54

going anywhere yes uh but uh Dayton also

play40:56

has a huge hospital um uh not not one

play41:00

Hospital there's like there's a there's

play41:02

a network of hospitals uh and it is

play41:04

absolutely enormous uh but it also has

play41:07

distribution centers because you have

play41:09

I75 which goes north to south uh from

play41:11

one end of the country to the other and

play41:13

then you have I70 which goes east to

play41:15

west from one end of the country to the

play41:16

other um and that cross that those two

play41:19

highways crisscross right there at uh in

play41:22

Dayton um and so there are so many

play41:24

distribution centers that are are all

play41:26

around the Dayton area Amazon keeps

play41:28

there I don't know how many Amazon

play41:29

centers we've got in the Dayton area now

play41:32

that's right um and there's so many

play41:33

world headquarters Kroger World

play41:35

Headquarters uh there's I guess and

play41:37

there's a few gu they all Escape me as

play41:40

I'm recording this uh but anyway that

play41:42

it's uh the Dayton Cincinnati even

play41:45

Columbus that metro area the Southwest

play41:47

Ohio um it is it is the it's like the

play41:51

perfect storm yes you know uh and and so

play41:54

plus when we were in Arizona and we

play41:55

found out we could buy a house on our

play41:57

credit card in Ohio um you know that was

play42:01

well there was a little difference you

play42:03

can even buy a a yeah anyway um so

play42:06

that's one of the main reasons why we

play42:08

wanted definitely wanted to move to Ohio

play42:09

yeah and I wanted to add to that um when

play42:11

you talk about um Dayton Cincinnati and

play42:13

Columbus I think people um are more

play42:15

familiar with Columbus and Cincinnati

play42:17

than they are Dayton um but uh in

play42:19

reality cost of living um is lower in

play42:24

Dayton than it is in Cincinnati and

play42:25

Colum

play42:26

so that means cost of property is lower

play42:29

as well so people who are getting you

play42:31

know into the turnkey real estate game

play42:34

or even if you're just buying um you

play42:36

know properties to bur so like the

play42:37

equity Advantage Series that we're going

play42:39

to be talking about um if you're buying

play42:41

properties like that you're going to

play42:42

find the best deals at the lowest cost

play42:45

um and the best cash flow in the Dayton

play42:47

area um whereas you're getting into

play42:49

Cincinnati and Columbus like it's a

play42:50

different ball game so even our investor

play42:52

relations team member CJ lives in

play42:54

Columbus but buys property and day

play42:57

property yeah yeah because the yeah the

play43:00

prices might be lower but you're

play43:01

actually making more money on the

play43:03

properties and Dayton than you would be

play43:04

in Columbus or Cincinnati so it's you

play43:07

know you think well the prices are lower

play43:09

so I'm not going to make as much money

play43:10

it's it's it's the rent in Dayton is

play43:14

very close not the same but very close

play43:16

to the same rent as in Cincinnati but

play43:18

the prices of the houses are

play43:20

considerably different so that just take

play43:22

that with you yeah yeah so um number one

play43:25

is uh knowing what your goals are so we

play43:28

hit that one um number two was knowing

play43:30

the market so we hit that one um and

play43:31

knowing and number three was a team so

play43:34

um even at the end of this podcast um he

play43:36

was you know mentioning hey man I've

play43:38

been watching you guys um you know for

play43:40

years now and just watching how you've

play43:42

grown and what you've done um and we

play43:44

vertically integrated for a reason right

play43:46

because of what he just said the team is

play43:49

the most critical part right when you

play43:51

buy a property when you have a property

play43:52

that's being managed your real

play43:54

relationship is with the team in that

play43:56

property management company and knowing

play43:58

who that property management who they

play44:00

are um we always say hey we're not

play44:03

perfect um in fact we Pro B brought

play44:06

Property Management in way way earlier

play44:08

than we thought we were going to and

play44:10

it's because we outsourced a five other

play44:11

property managers that were not doing a

play44:13

good job and we're like we're like you

play44:15

know what we can at least do a better

play44:17

job than that um so we brought it in and

play44:19

and we've had our challenges as we've

play44:21

grown but we've told every single person

play44:23

is it said hey um if you're with us just

play44:25

know that we're human we're building out

play44:27

this this arm because we wanted to make

play44:29

sure we had control over it we wanted to

play44:30

make sure that if you called us and

play44:31

there was a problem we could fix it when

play44:34

it's with a third party manager we can't

play44:36

help we can't go out there and like um

play44:38

you know get into the property to fix a

play44:39

repair for you um uh and so it's those

play44:43

things that like really um are we're

play44:46

passionate about because we're so

play44:48

dedicated to aligning our interest with

play44:50

our investors and in order to align our

play44:52

interest with our investors we had to

play44:54

start taking control of every component

play44:56

of um real estate deal um through that

play44:59

TurnKey process right from being able to

play45:02

buy it and control how many deals we get

play45:04

in the door to being able to renovate it

play45:06

and control the contractors and the

play45:08

quality of work that they were putting

play45:10

out um to be able to control the

play45:12

property management and our ability to

play45:14

jump in and help if there is a problem

play45:16

because look it's real estate there's

play45:18

going to be problems like and if if you

play45:20

think that that this is a a cakewalk um

play45:22

you're not familiar with real estate yet

play45:24

it's not a cakewalk um people who want

play45:27

the Cakewalk are the passive investors

play45:28

who say let me invest in a fund or be a

play45:30

private money lender or or a master note

play45:32

investor they want the cake walk they

play45:34

don't want anything to do with the

play45:36

trials and tribulations that real estate

play45:39

brings yeah um uh but those are the

play45:41

things that you want to look for in your

play45:43

team and you really want to get to know

play45:44

who they are um and you really want to

play45:46

find um somebody who is vertically

play45:48

integrated so whether you're buying in

play45:50

in our area or some other area you want

play45:52

to find a company that has all the

play45:54

pieces to the puzzle in Under One Roof

play45:57

essentially um so that they can go in

play45:59

and be able to control every um facet of

play46:01

it it also lowers your costs right um

play46:04

because we are able to go and run down

play46:06

the hall and knock on somebody's door

play46:08

and we're able to work together in ways

play46:10

that other companies can't because

play46:12

they're third parties and they all have

play46:14

their own policies and procedures about

play46:15

how what can be done and how it can be

play46:17

done whereas we just say hey you know

play46:19

let's just jump in and help like let's

play46:21

just solve the problem and solve it fast

play46:23

um so the team is such such a powerful

play46:26

component um and then he says boom now

play46:28

number four oh yeah the property now

play46:30

look at the property now look at the

play46:32

investment opportunity once you've

play46:33

covered your goals you've covered your

play46:34

Market you've covered your team now what

play46:38

do you want to invest in um because

play46:40

you've answered the right questions

play46:42

before getting to um the point where you

play46:45

say okay and he even pointed out that

play46:48

most people start at number four and

play46:50

they go backwards and that is the wrong

play46:52

way to go so I'm so glad that we talk

play46:54

about um that um as well I'm so excited

play46:57

that we got to have him on and all the

play46:59

other stuff I mean we could could sit

play47:00

here and talk about inflation Triple

play47:01

Crown we could be talking about the

play47:03

mortgage interest rates that he was we

play47:05

just keep going on and on yeah the only

play47:06

thing I'm going to say uh well first of

play47:08

all with the property being fourth um

play47:10

you know he talked about that it doesn't

play47:12

have to be pretty there is a degree that

play47:14

it does have to be it it it does have to

play47:17

it does yeah exactly it does have to be

play47:19

a degree of pretty but the the the

play47:21

biggest uh importance is the numbers uh

play47:24

it is it is very nonot it's all numbers

play47:27

that do the numbers work and then that

play47:28

tells that tells you uh but the

play47:30

inflation uh Triple Crown right yeah

play47:33

yeah I would to call it the triple play

play47:34

for some reason I don't know why but

play47:36

anyway the the inflation triple crown

play47:38

and the T talks about the mortgage rates

play47:40

what I love about Keith is that I think

play47:42

he knew that he was talking to me

play47:44

because he dumbed it down so far that

play47:46

even I understood it that's what I love

play47:49

I love I just love about when he talks

play47:51

and and that's why I like his podcast

play47:52

because it it's it's it's he makes it

play47:55

simple to understand you know and he'll

play47:57

throw a couple you know uh you know 25c

play48:00

words in there uh but but uh it's not to

play48:04

you know it's not to make him look smart

play48:05

or whatever it's because you know they

play48:07

just have to uh but I just like yeah he

play48:10

he explains it so that everyone can

play48:11

understand it and I I really really like

play48:13

that yeah so we hope you enjoyed this

play48:15

episode um we always like to end our

play48:17

episodes with talking about what uh

play48:18

opportunities that we have uh right now

play48:20

um so again I want to keep on mentioning

play48:22

Cottonwood Town Homes because we at the

play48:24

end of 2023 but the time this airs um I

play48:27

am not 100% for sure we will have any

play48:29

openings left but I encourage you to

play48:31

call and find out because it is the last

play48:33

opportunity that we have before 2023 for

play48:37

you to get tax deductions so we were

play48:39

just talking with um a friend last week

play48:41

and uh we were talking about tax um

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deductions and we said hey we've got

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Cottonwood Town H home right now um as

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soon as you get back you need to call

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your CPA find out what your 20123 tax

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burden is going to look like um because

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you're going to want to invest in this

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because it has a 30 to 50% tax um write

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off so that means for every $100,000

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that you invest 30 to $50,000 is a

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potential tax write off um so there are

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some things that you want to be able to

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talk specifically to your CPA about to

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understand this a little bit better if

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you have questions about it call CJ and

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Ben go to chat with freedom.com get on

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their calendar um and start talking to

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them about Cottonwood let them know hey

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I'm actually calling you specifically

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for tax benefits because not only are

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you going to get a good high return it's

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a 12% Blended return but you also have

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30 to 50 ,000 of tax write-offs per

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$100,000 um is the estimate so um that's

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one of the most powerful ways for you to

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build wealth I can't say enough how

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important it is for you guys to jump on

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the phone with CJ and Ben and start

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talking about that and start getting

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educated about it because if you want it

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to know how the 1% of the 1% makes their

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money this is one of the ways they do it

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is they legally know how to not have to

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pay taxes well they legally know how to

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reduce their tax burden this is one of

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those ways um and then also uh we are

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just recording a um a webin with Jr and

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he was presenting I think he's got six

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Equity Advantage opportunities Again by

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the time this airs I do not know if

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those are available but I bet if the six

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that he talked about today are not

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available I bet he'll have another

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grouping of equity Advantage um uh uh

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deals available and those are deals that

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essentially um we are offering up our

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team to you um to be able to invest in

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something so um let's just say we've got

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a property that we are going to buy uh

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for our TurnKey portfolio we were going

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to pay let's just guess it's $50,000 I

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don't know and the rehab is going to be

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$30,000 um whatever that looks like

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instead of us buying it for 50 and doing

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the rehab for 30 we're actually going to

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allow you to buy it um and maybe we'll

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we're going to sell it to you for like

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$55,000 as an example that's how we make

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money we're going to make a little bit

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of money by actually um giving it to you

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um and that allows us sometimes to not

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have to buy um 20 deals when maybe we're

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we're tapped out like our Renovations

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team has already um got enough or maybe

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we just didn't need um the extra um

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property at this point in time it allows

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our investors to be able to get some

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Equity um and be able to have our team

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do the renovation do the property

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management if you want to flip it our

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brokerage can be able to list it for you

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you're going to get a much bigger profit

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off of that property because you bought

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it this way um you kind of jumped the

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line we is exactly what we say you jump

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the line and you buy it because we have

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these six properties right now and they

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are s they are like okay we can actually

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um put them in our Equity Advantage

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Series and if they don't sell in our

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Equity Advantage Series just going to

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plop them and put them in our TurnKey

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program so we're going to buy them

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anyway this just allows us to sell other

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properties quicker than we might take

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them all the way through our TurnKey

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proper uh uh property so when we talk

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about win-wins um it's a win for us to

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be able to sell something faster it's a

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win for you to be able to take the

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equity that we would have taken if we

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would have taken it all the way to the

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Finish Line as a turnkey property and

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did the funding ourselves so we've got

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hard money lending lending for you um so

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we can take care of the financing um

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we've got the renovation team for you

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we've got the property management team

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we've got the brokerage and you're going

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to get the profit because you did it

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that way is there a little bit more work

play52:01

involved than TurnKey the answer is yes

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yes so just know that this is more of an

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active investor um type thing now you're

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not having to do the rehab we're

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actually giving you all of our resources

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and that is not something a companies

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that typically do typically if we've got

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all the resources we're going to want

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the profit um but sometimes we just have

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so many properties that we are willing

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to go ahead and allow people to jump the

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line and take some of the properties off

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our hands at the very beginning before

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we throw it into our TurnKey pipeline um

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so those are great opportunities if you

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want to learn more about that again go

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to chatwi freedom.com you're going to

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want to scroll down and jump on the

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calendar of Jr Jr will educate you about

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these he'll explain to you what the

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profit looks like what the purchase

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price is what the rehab looks like he

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will connect you with the hard money

play52:44

lender um in 2024 we we will be able to

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do the hard money lending for you

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inhouse but right now we'll connect you

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with a hard money lender that is willing

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to lend on these properties um so

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anything that I missed there no no And

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for those uh seasoned investors out

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there that are sitting there going hey

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that sounds like the bur method you are

play53:02

right that is exactly what that is but

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we just call it the equity Advantage

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Series that's right all right well thank

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you guys so much for joining us um I

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hope you probably listen to this episode

play53:12

a few times because there was so much

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value in gold nuggets in there um it was

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really powerful and we are so excited to

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be able to introduce Keith to you um but

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uh we're GNA call it quits for now

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that's all she wrote all right and we're

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going to see you next Wednesday bye

play53:25

everybody

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[Music]

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bye nothing on this show should be

play53:33

considered specific personal or

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professional advice please consult an

play53:36

appropriate tax legal real estate

play53:39

Financial or business professional for

play53:41

individualized advice opinions and

play53:43

information on the show are not

play53:44

guaranteed all investment strategies

play53:46

have the potential for profit or loss

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