This eBay Hack Will Change The Way You List Forever

Summary

This video reveals a significant eBay selling hack: keywords can be placed in item specifics, not just the title, to enhance searchability. The seller discovered that by inserting uncommon words into recommended item specifics, such as style, occasion, or theme, the listings became searchable by those terms. This method was seen to be more effective than having the keyword in the title alone. The video emphasizes the importance of using relevant keywords and avoiding keyword stuffing, and encourages sellers to utilize this strategy to improve their listings' visibility on eBay.

Takeaways

• 🔍 eBay's search algorithm can find keywords in item specifics, not just the title.
• 🎯 To increase visibility, include important keywords in recommended item specifics like style, occasion, and theme.
• 🚀 Testing with uncommon words like 'jentacular' can help determine which item specifics are searchable.
• 📈 The search engine prioritizes listings with keywords in both the title and recommended specifics.
• 🔑 Recommended item specifics are more likely to be searchable than additional item specifics.
• 📊 Experimentation with different item specifics can reveal which fields are most effective for searchability.
• 🛍️ Large online resellers are already using this technique, giving them an advantage over smaller sellers.
• 🚫 Avoid keyword stuffing, which is adding irrelevant or inappropriate keywords to listings.
• 🎁 Utilize the newfound knowledge to add relevant keywords to your eBay listings, especially for giftable items and holidays.
• 📈 The research suggests that placing keywords in multiple recommended specifics can outperform having them only in the title.
• 📝 Document your findings and share them with the community to help others improve their listings and search visibility.

Q & A

What is the common misconception about keyword searchability on eBay?

The common misconception is that only keywords in the 80-character title are searchable on eBay, and descriptions are not considered searchable fields.

Where did the speaker discover that keywords could be hidden for searchability?

The speaker discovered that keywords could be hidden in item specifics such as style, occasion, and theme, which made them searchable even when not included in the title.

What was the purpose of the speaker's experiment with the word 'jentacular'?

The purpose of the experiment was to test if an uncommon word could become searchable when hidden in item specifics other than the title, to prove that eBay's search algorithm could pick up keywords from recommended item specifics.

What was the outcome of the experiment with 'jentacular'?

The experiment showed that it was possible to make listings searchable by inserting keywords into recommended item specifics, even without including them in the title.

What is the significance of recommended versus additional item specifics in terms of searchability?

Recommended item specifics are searchable by eBay's algorithm, whereas additional item specifics do not contribute to a listing's searchability.

How did the speaker determine which item specifics were searchable?

The speaker conducted a series of tests by inserting the keyword 'jentacular' into different item specifics and waiting 24 hours to see which listings appeared in search results for that word.

What is the advice against keyword stuffing in eBay listings?

Keyword stuffing involves adding irrelevant or inappropriate keywords to a listing to manipulate search results. This practice is discouraged because it can lead to listings appearing for searches they are not relevant to, and it may result in penalties or reduced visibility.

How can sellers apply the newfound knowledge of item specifics to their eBay listings?

Sellers can enhance their listings by strategically inserting relevant keywords into recommended item specifics, such as occasion, style, and features, to improve their visibility in search results without resorting to keyword stuffing.

What was the surprising finding about the 'character' item specific?

The surprising finding was that the 'character' item specific did not contribute to a listing's searchability, confirming that it is as ineffective for SEO as previously believed.

What was the effect of combining a keyword in both the title and recommended specifics on search results?

Listings that had the keyword in both the title and at least one recommended specific tended to appear higher in search results, indicating that this combination is more effective than having the keyword in the title alone.

What did the speaker suggest as the most beneficial strategy for using keywords on eBay?

The speaker suggested that the most beneficial strategy is to include keywords in the title and multiple recommended item specifics, as this combination seemed to yield the best search result placements.