TECH 101 Introduction to Engineering Entrepreneurship Milestone 4 Presentation - VATOM Corp

Summary

Vitam Corporation, a team of civil engineering students from the Technological Institute of the Philippines, presents CE artify, a free learning platform for civil engineering topics. The website aims to address the low pass rate in civil engineering exams and the lack of resources by offering a collaborative space for students. Revenue is generated through advertisements, with an estimated revenue of 128,000 pesos. The platform stands out for its free access and user-friendly interface, integrating all necessary resources into one platform. The business plan includes a detailed financial projection, marketing strategy, and a focus on customer satisfaction, aiming to become a reliable provider of academic materials.

Takeaways

• 😀 Baytown Corporation is a venture by five civil engineering students from the Technological Institute of the Philippines.
• 🎓 They have created a free learning platform called CE artify, focused on civil engineering topics for students.
• 💼 The platform's revenue model is based on advertising, aiming to address social issues like low exam pass rates and limited learning resources.
• 📊 The estimated revenue is 128,000 pesos, calculated from the number of civil engineering students and ad click-through rates.
• 🏆 CE artify differentiates itself by offering free access and integrating all civil engineering resources into one platform.
• 🤝 The website promotes collaboration among students and provides a user-friendly interface with an innovative web database for learning materials.
• 📈 Vitam Corporation, after testing CE artify, found it to be profitable with a large and distinct demographic, expecting a high CPM from ads.
• 💼 The startup costs are 78,000 pesos, with a total capital of 115,000 pesos, indicating a lean and cost-effective approach.
• 📈 The business projection shows a net profit of 795,800 pesos with a net profit margin of 28%, indicating a healthy and desirable financial outlook.
• 🌐 The brand framework includes a mission to provide broad knowledge and opportunities for collaborative interaction in civil engineering.
• 💼 The funding plan involves no external funding, relying on member contributions and expected revenue to cover costs and support business growth.

Q & A

What is the name of the practice venture presented by the Vitam Corporation?

The practice venture presented by the Vitam Corporation is called CE artify.

Who are the founders of Baytown Corporation?

Baytown Corporation is composed of five civil engineering students from the Technological Institute of the Philippines.

What type of platform is CE artify?

CE artify is a web-based learning platform focused on civil engineering topics.

Who is the target audience for the CE artify website?

The target audience for the CE artify website is civil engineering students.

How does the CE artify website plan to generate revenue?

The CE artify website plans to generate revenue through advertisements.

What social problem does the CE artify website aim to address?

The CE artify website aims to address the social problem of low pass rates in civil engineering board exams, limited time for discussion, and the lack of learning resources for learners.

How much revenue does the Vitam Corporation estimate for the CE artify website?

The Vitam Corporation estimates a revenue of 128,000 pesos for the CE artify website.

What makes CE artify different from other existing websites?

CE artify is different from other existing websites as it offers free access to potential users without requiring an account, has a user-friendly interface, and integrates references into a single platform.

What is the main competitor of CE artify mentioned in the script?

The main competitor of CE artify mentioned in the script is described.

What is the total startup cost for the Vitam Corporation's business?

The total startup cost for the Vitam Corporation's business is 78,000 pesos.

How does the Vitam Corporation plan to expand the CE artify website?

The Vitam Corporation plans to expand the CE artify website by focusing on 500 students and consumers and one advertising company, leveraging social media channels, and using flyers and emails for business transactions.

Outlines

00:00

🏗️ Introduction to CE artify

Vitam Corporation introduces Baytown Corporation, a venture by five civil engineering students from the Technological Institute of the Philippines. They have developed a free learning platform called CE artify, which is accessible without an account and focuses on civil engineering topics for civil engineering students. The platform aims to address the low pass rate in civil engineering exams, limited time for discussion, and lack of resources. Revenue is generated through advertisements, and the website is designed to be user-friendly, economical, and innovative, offering a single platform for all CE resources.

05:01

📈 Business Model and Financial Projections

The script details the business model and financial projections for CE artify. The website is expected to have 25,500 unique visitors per month, with an estimated revenue of 168,000 pesos based on Google AdSense rates. The startup costs are outlined, including IT services and business registration fees, with a total of 78,000 pesos. The company aims for a virtual working environment to reduce expenses. The projected annual income and expenses show a net profit of 795,800 pesos with a net profit margin of 28%, indicating a healthy business. The company's assets and liabilities are detailed, showing a positive financial position.

10:03

🌐 Marketing Strategy and Brand Framework

The marketing strategy for CE artify involves targeting early adopters through social media channels like Facebook, Twitter, and Instagram. The brand framework includes the mission and vision of the venture, promising to provide broad knowledge and collaborative interaction in civil engineering. The brand personality is characterized by consistency, competence, and sincerity. The company plans to attract visitors through Google searches or social media links, with the goal of converting them into leads and prospects. The funding plan involves using 100,000 pesos for web development and design, with additional contributions from members to cover initial costs.

15:04

👥 Team and Venture Conclusion

The final paragraph highlights the skills and knowledge of the members of Beton Corporation, which contribute to the success of the CE artify website. The presentation concludes with a summary of the practice venture's milestones and a thank you note to the audience.

Keywords

💡CE Artify

CE Artify is a web-based platform designed to provide free access to civil engineering learning materials. It is a key focus of the video, representing the business idea of Vitam Corporation. The website offers various resources for civil engineering students, such as lectures, notes, and sample problems, all aimed at improving their knowledge and success in the field.

💡Vitam Corporation

Vitam Corporation is the group behind the creation of the CE Artify platform. Composed of five civil engineering students from the Technological Institute of the Philippines, Vitam Corporation aims to address the educational challenges faced by civil engineering students through innovative solutions such as CE Artify.

💡Civil Engineering

Civil engineering is the academic and professional discipline that the target audience of CE Artify belongs to. The platform is tailored to help civil engineering students by providing them with educational resources, which the video highlights as essential for improving exam pass rates and addressing the lack of learning materials in the field.

💡Free Access

The concept of 'free access' is central to the appeal of CE Artify. Unlike competitor platforms, CE Artify does not require users to create an account or pay for premium access. This differentiator allows Vitam Corporation to attract a wider audience, particularly students who may not have the financial means to pay for educational resources.

💡Revenue through Advertisements

Since CE Artify offers free access, its main revenue stream is through advertisements. The video details how Vitam Corporation plans to generate income based on advertisement impressions and clicks, leveraging platforms like Google AdSense to monetize website traffic without charging users.

💡Lean Canvas

The Lean Canvas is a business strategy tool that Vitam Corporation used to outline the problem, solution, key metrics, and revenue streams for CE Artify. It helps define their approach to solving educational challenges for civil engineering students and offers a clear strategy for business growth and profitability.

💡Competitors

Competitors such as 'Described,' 'PDF Copy,' 'Course Hero,' and 'Academia' are mentioned in the video as platforms that offer similar educational resources. However, CE Artify differentiates itself by providing free access, whereas many of these competitors require users to create paid accounts to access materials.

💡Break-even Point

The break-even point is the level of revenue Vitam Corporation needs to cover all its fixed and variable costs. In the video, this figure is calculated at 2 million pesos, showing the financial planning behind the venture and how the company intends to become profitable over time.

💡Collaborative Learning

Collaborative learning is one of the core values promoted by CE Artify. The platform encourages students to interact with their peers by sharing knowledge and resources. This feature is designed to deepen their understanding of civil engineering concepts through group study and resource exchange.

💡Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) refers to the cost of acquiring a new customer for CE Artify. In the video, Vitam Corporation calculates the CAC at 0.05 pesos, reflecting their efforts to keep acquisition costs low through effective marketing strategies. The low CAC contributes to the venture’s overall profitability and growth potential.

Highlights

Vitam Corporation presents Milestones of their practice venture, Baytown Corporation.

Baytown Corporation is composed of five civil engineering students from the Technological Institute of the Philippines.

They have created a business idea through a website called CE artify, a learning platform focused on civil engineering.

CE artify is accessible without creating an account, targeting civil engineering students.

The website's revenue source is through advertisement, with an estimated revenue of 128,000 pesos.

The venture addresses social problems like low board exam pass rates and limited learning resources for civil engineering students.

CE artify offers free access and integrates all CE resources into one platform.

The website is designed to be convenient, student-friendly, and allows collaboration among students.

The website's unique selling proposition is its free access and integrated references in a single platform.

Described PDF is identified as the main competitor, requiring users to pay for premium accounts.

CE artify differentiates by offering free access and relying on advertisements for revenue.

The website's design includes a homepage, browse tab, upload tab, and terms and conditions.

Beta testing of CE artify resulted in 562 participants and 10 file uploads.

Vitam Corporation plans to pursue the venture as it can be profitable with a large demographic.

The library collection will grow depending on user contributions and content appropriateness.

The startup costs total 78,000 pesos, with a startup capital of 115,000 pesos.

The company's projected annual income and expenses show a net profit of 795.8 thousand pesos.

The company's cash flow is positive, indicating financial strength to meet liabilities.

Total assets are 910,878.25 pesos, with liabilities of 100,000 pesos, indicating a healthy net asset value.

The company's break-even point is calculated to be 2,104,551 pesos.

Projected five-year profit increases from 796,000 pesos to around 8.5 million pesos.

The sales plan involves attracting 500,000 students and 100 advertising agencies.

The brand framework includes the mission, vision, and values of the venture.

Certify promotes collaborative learning and offers a wide range of categorized learning materials for free.

The market segment focuses on early adopters, utilizing social media channels like Facebook, Twitter, and Instagram.

Funding plan involves using 100,000 pesos for web developer and designer salaries, and member contributions.

The team's skills and knowledge are key to the success of CE artify.

Transcripts

good day everyone we are the vitam

corporation and we're going to present

the Milestones of our practice venture

Baytown Corporation is composed of five

civil engineering students from the

technological Institute of the

Philippines

they have created a business idea

through a website called CE artify

it is a learning platform that can

access by anyone without creating an

account

the website focuses on civil engineering

engineering topics to reach Target

customers which are the civil

engineering students

if that students share knows and acquire

about civil engineering topics

since it is of free access website the

company decided that the source of

Revenue of the website is through

advertisement

Corporation comes up with this practice

venture to the following social problem

that most civil engineering students

have encountered

first is the low percentage of civil

engineering board exam passers

next is Learners and Educators having a

limited amount of time during the

discussion and lastly is the learner's

lack of learning resources with the use

of thumb Samsung approach

the estimated revenue of the website is

128 000 pesos based on multiplying the

number of civil engineering students in

NCR and the cause of Click per view of

an advertisement

Corporation assures the customers and

user of this website CE artify will

integrate all CE resources and

references into one platform without

needing a payment or an account

this website will be convenient and

student friendly that allows them to

collaborate with their colleagues as for

the solution we offer a web-based

application that is economical cost

effective and user friendly and

Innovative web database documents helps

users to accumulate Better Learning

Materials

it is different from other existing

websites as it offers free access to

potential users without requiring an

account

also its friendly user interface and of

course references being integrated into

a single platform

upon investigating we determine the top

six competitors of our website namely

described PDF copy course hero Academia

and one class among these competitors we

perceive described as the mean opponent

of our website like our website

described offers a user contributant

content platform an accessibility to a

wide variety of learning materials

however it requires its users to create

and pay for Premium Accounts to access

documents whereas CE r25 is a free

access website that relies on

advertisements to produce Revenue

this part is the lean canvas on our

Milestone to we further discuss the

contents of this including the problem

solution existing alternative key

metrics high level concept and fair

Advantage Channel customer segments cost

structure as well as the revenue streams

in this part of the presentation it

summarized the problem solution strategy

which makes the goal of the Venture easy

to understand

our website is called CE artify

crt5 website offers a wide range of

educational resources including lectures

notes sample problems and solutions to

help students succeed academically and

in their careers as civil engineers you

can visit our website by going

to delay presented in the screen

our website's design is made up of a

variety of components this includes the

landing or homepage which includes a

with information about our website

the browse or web content tab is where

all of the websites turning materials

are organized into categories

the upload tab is where the materials

and content of the site are being

uploaded

and lastly

terms and condition tab

is where the rights and obligation of

both parties are presented

including the general and special

conditions

as well as our contact details

if the group invited BSC students in the

ipqc to explore and use the site's

features such as its convenience

friendly UI easy navigation and document

uploads the one with testing of crt5 had

an overwhelming number of visitors

traveling a total of 562 participants

with 10 file uploads from then vitam

decided to pursue the venture it can be

profitable as the website Impressions

will come from a large and distinct

demographic thus the CPM of the site

will be massive and will consistently

increase however the library collection

will gradually grow as it depends on the

user's contributions and appropriateness

of the content vitam considered availing

different I.T services for its starting

costs it totaled up to 78 000 pesos

along with business registration fee

the fixed cost consists of wages

Insurance ID systems and advertising and

marketing fees amounting to 143 000

pesos

social media marketing was the only

variable cost as it will be an ad

campaign purchase

the cost will depend on which site

frequency of advertisement and its

display duration considering a month

with an average of 850 users per day

crt5 will have 25 500 unique visitors

supposedly a user clicks five times the

sales revenue will then equate to 168

000 pesos this is based on Google

AdSense having an approximate 1.32 pesos

per click thus the victim Corp will earn

a 7 000 peso profit as we focus our

business on creating a website platform

to cater to students especially civil

engineering students our first

considerations were the business

registration team computer systems

website developer and website designer

office rental fees were not included as

we aim to have a virtual working

environment this will help to lessen the

expenses and will allow our employees to

work comfortably from their own homes

the total startup costs for our business

is 78 000 which is lesser than our total

startup capital of 115 000. this will

give us additional funds for unforeseen

events

the table presented on the screen is our

company's projected annual income and

expenses as you can notice our gross

profit Rises every month this is because

we produced Revenue through ads so as

the number of users increases our

Revenue also increase this results in

our business having a net profit of

795.8

000 and a net profit margin of 28 this

will enable us to pay for expenditures

and provide a return on investment as a

net profit margin of more than 20

percent is regarded as healthy and

desirable

the table presents the net balance of

cash moving into and out of our business

starting from the month of October 2022

September 2023.

it is evident that the sour cache

influence increases the cash output also

increase still we did not produce a

negative cash flow

our cash position every month also shows

a positive Financial strength in meeting

the liabilities of our company each

month

Corporation has a total asset of nine

hundred ten thousand eight hundred

seventy eight point twenty five pesos

which came from cash in hand and startup

capital and a total liabilities of 100

000 pesos which came from loans in the

bank

the difference between the total asset

and liabilities make the net asset of

the company

and has been seen

the total Equity has the same value as

the total asset meaning this that the

company is doing well

since the fixed cost of the company is

one million seven hundred eighty nine

thousand eight hundred pesos and a gross

margin of 89

its Break Even point is 2 million one

thousand four point fifty one pesos and

the amount must be the revenue of the

company to cover its fixed and variable

costs

in the span of five years Rhythm

Corporation went from having 796

000 peso profit up to around 8.5 million

pesos hypothetically the sales its value

average price and cost per unit

increased by 20 annually

meanwhile the registration fee remained

constant and the cost of ID Services

Rose by 3.2 percent per year the

estimates were based off of the expected

inflation in the country by next year

thus it resulted in the following

revenues and Profit the company has a

CAC of 0.05 pesos based on the projected

DNL it has a clv of

188.88 pesos as a result vitam earns an

average of

113.36 pesos per unit for our sales plan

we first assume that 500 000 students

would visit our website via a Google

search or social media link and that 100

advertising agencies would be willing to

assist our venture

these visitors may have looked at some

of the website's material

they will eventually come across a

chance to join our email list

and we predicted that at least 10

percent of all initial visitors would

submit a form converting them to leads

thus we can now promote the customers in

ways other than our website such as by

phone email or printed materials like

fires

are these leads might visit our website

again if you get in touch with them and

send them information about your

learning resources special offers or

other promotional messages

those who made the decision to return

will their actor become our prospects

we projected that they would make up 10

of the lead or a total of 5 000 students

to see you want to get smaller ads

customers go through it

this is due in part to the fact that

there is a larger market at the top of

the funnel than there are consumers at

the bottom

but it is also a result of the need for

highly tailored Communications

so in order to help our website expand

either for decided that we would

concentrate

on 500 students and consumers and one

advertising company

let's now discuss the brand framework

this includes the mission and vision of

the Venture as well as the other aspects

of it such as primes for the customers

brand values brand personality

attributes and lastly emotion so for the

vision of our organization best part to

become a reliable provider for

individuals who like academic materials

and to help them gain knowledge through

other people in the same field for our

mission we value the most our clients

since the website we are proposing is

intended for them the promise of our

venture to our clients is that we will

provide all the individuals in the field

with broad knowledge and opportunities

for collaborative interaction in the

field of civil engineering our brand

personality includes consistency

competence and sincerity for consistency

we will provide quality content to the

website until the very end we believe

that we acquire those tricks that make

our Venture unique from the others for

the attributes open to the quality

accessibility and other positive traits

of the organization we believe that we

stand out from others

and lastly for the emotion as part of

our Venture we prioritize the

satisfaction of our customers in all

aspects that's why we read the website

as as accessible and easy to navigate as

possible to avoid any confusion

this is The Branding positioning and

channels here we present the log of our

Venture certify is developed for

individuals in the field of engineering

that offers a wide range of categorized

learning materials for free

certified promotes Collaborative

Learning which will lead individuals

experience a deeper connection through

other people with the same situation

academically

let's now discuss the market segment for

early adopters the popular social media

are the channels this includes FB or

Facebook Twitter and Instagram so why

this channel this is because nowadays

these channels are the most widely used

social media by people around the world

with this advertising and marketing is

now easy this would help our website be

recognized since a lot of users are

students and professionals so for the

clients the channels are flyers and

emails since this is business channels

like emails and flyers are known to be

the platforms being used for business

transactions these are the sites that

condos formal interactions between

clients and businesses

for our funding plan a hundred thousand

passes will be used to pay the web

developer and designers salary in order

for our business to move on to the next

phase

you will allow the excess project to

some other advertising agencies in order

to reach more customers

each member will give a contribution of

25

000 pesos which will total 125 000

passes and will be employed to bootstrap

the business

the modifications and other costs

associated with the creation of the

website will benefit from this

with this sum we will not require

external funding because our existing

budget is adequate to cover for the

estimated cost of the upgrades

the following are the members of beton

Corporation their skills and knowledge

are the reason of success of the website

CE art pie this end the Milestone of our

practice Venture thank you for listening

and have a good day