В ГОСТЯХ У ПАПАШИ 🍻 наш первый гость #вгостяхупапаши #пивоварение

В ГОСТЯХ У ПАПАШИ

19 Feb 202419:21

Summary

TLDRThe video script features an engaging interview with Sergey, a skilled brewmaster and a delightful personality, at the Telman Bar located in Kudrovo on Solnechnoye 12. Sergey shares his journey into the world of brewing, initially considering winemaking before deciding that beer was a more interesting path. He discusses his first steps in the industry at the Selyo Island Brewery and his evolution through various roles, including working in a now-closed restaurant affected by the pandemic. The conversation delves into Sergey's favorite beer styles, highlighting the appeal of seasonal and exclusive brews, with a special mention of Stout and Hefeweizen beers. Anecdotes include a humorous story about celebrating with colleagues at a strikeball venue that ended up being more enjoyable than anticipated. The discussion also touches on the future of craft beer in Russia, the importance of balancing beer quality with marketing, and the role of packaging and branding in attracting customers. Sergey's insights provide a comprehensive look at the beer industry, emphasizing the significance of both taste and presentation in the craft beer market.

Takeaways

🎉 The interview is part of a new series called 'Guests at Papa's' which will feature people from various life spheres such as music, cinema, food, and alcohol.
🍺 Sergei Vybornov, a brewmaster and a good friend, is the guest in this interview. He is associated with Telman Brewery located in Kudrino on Solnechnaya 12.
📚 Sergei was initially interested in studying to become a wine technologist, but after learning about the global preference for dry wine over sweet, he decided to pursue brewing.
🏭 After completing his education, Sergei's first job was at the Seliger Island Brewery, where he worked for about a year and a half.
🍻 Sergei's favorite beer styles at the moment are Stout and Hefeweizen, which he appreciates for their distinctive flavors and aromas.
📈 The Russian beer market is saturated, but Sergei believes there is room for growth in craft beer and classic beer styles like those offered by Telman Brewery.
🍓 Sergei is not particularly fond of fruit-flavored beers, but acknowledges their popularity and the importance of being able to objectively evaluate them as a brewmaster.
🚀 The success of a beer brand depends on both the quality of the product and the ability to market and sell it effectively.
🌍 While Sergei is aware of European beer trends, he is more focused on the Russian market and the unique preferences of its consumers.
🤔 Sergei emphasizes the importance of packaging and branding in attracting new customers, but ultimately, it is the taste of the beer that retains them.
🌟 Telman Brewery offers a wide range of beer varieties, encouraging consumers to explore and find the ones that resonate with them personally.

Q & A

What is the new series of interviews called in which Sergey, the brewmaster, is featured?
-The new series of interviews is called 'In the Guests of Papasha' where they communicate with different people from various life spheres.
Why did Sergey decide to go into brewing instead of winemaking?
-Sergey initially wanted to become a winemaker, but after learning that in Russia, wine is typically sweet while the rest of the world prefers dry or semi-dry wine, he decided that brewing beer would be a better fit.
What was Sergey's first job after completing his education?
-Sergey's first job was at the Sel Island Brewery, where he worked for about a year and a half.
What are some of the favorite beers that Sergey and his team produce at Telman?
-Sergey and his team at Telman particularly enjoy making beers that are seasonal, exclusive, or have a specific aroma. Currently, Sergey likes Stout and Hefeweizen beers.
What is Sergey's opinion on the future of craft beer in Russia, considering the market is saturated with beer?
-Sergey believes that there are different directions in the beer market, and it's not about one replacing the other. People have different preferences, and the market will continue to evolve with a variety of tastes and offerings.
How does Sergey feel about flavored beers, such as cherry beer, in the Russian market?
-Sergey is not particularly fond of flavored beers like cherry beer in Russia, as they tend to taste more like an alcoholic fruit juice rather than a true beer flavor.
What is Sergey's view on the importance of beer label design and quality?
-Sergey believes that while an attractive label can attract new customers, it is the taste of the beer that retains them. Both the label and the quality of the product are important.
How does Sergey approach the brewing of fruit-flavored beers, even if he is not personally a fan?
-Sergey approaches the brewing of fruit-flavored beers by focusing on objectivity and understanding that they are made for customers who enjoy those flavors, even if he himself might not prefer them.
What is Sergey's advice for people who are trying to choose a beer at a store?
-Sergey suggests that people should choose a beer that resonates with their personal taste. He also mentions that many people consider the label, alcohol content, and price when making a selection.
What is the historical context Sergey refers to regarding the brewing industry in Russia?
-Sergey refers to the time in the Russian Empire when there was a significant amount of beer production. However, many breweries were closed down for various reasons, and he suggests that more research is needed to understand the full history.
How does Sergey describe the evolution of beer preferences among Russians?
-Sergey describes a shift from generic lagers to more refined tastes as people's preferences develop over time. He notes that as new types of beers, like IPAs and stouts, became available, many people transitioned to these styles.
What is Sergey's closing message to the audience about beer selection and the Telman brand?
-Sergey encourages the audience to drink quality and good beer, preferably Telman, but mainly to choose beers that suit their personal taste. He emphasizes that Telman offers a wide variety of beer types to ensure a good time with friends.

Outlines

00:00

🎉 Introduction to the New Series

The video script introduces a new series called 'At Papa's Place' where the host will be engaging with a variety of guests from different walks of life, discussing topics such as music, cinema, food, and alcohol. The first interview is with Sergey, a brewmaster and a good friend of the host, who is considered an expert in the culture of Telman beer. Sergey shares his journey into the world of brewing, his initial interest in winemaking, and how he ended up in beer brewing instead. He also talks about his first job at Seliger Island Brewery and his work at a now-closed restaurant due to the pandemic. Sergey discusses his favorite beer styles, including Stout and Hefeweizen, and how his tastes have evolved over time.

05:01

🤣 Funny Story and Beer Trends in Russia

The second paragraph includes a humorous story about the host and Sergey's attempt to celebrate New Year's Eve by playing strikeball, which ended up with them being denied entry to the venue due to excessive alcohol consumption. They discuss the current state of the beer market in Russia, the saturation of the market in St. Petersburg, and the potential for a return to classic beer styles. Sergey shares his thoughts on the direction of the beer market, the importance of sales and marketing in addition to the quality of the product, and the rise of flavored beers in Russia following the introduction of tomato beer by San.

10:03

🍺 Beer Label Appeal and Fruity Beer Preferences

In the third paragraph, the focus is on the importance of beer labels in attracting new customers and the role of taste in retaining them. Sergey discusses his personal experience when choosing a beer in a store, emphasizing the significance of labels, alcohol content, and price. He also talks about European beer trends, his curiosity about flavored beers like tomato and pickled cucumber, and his skepticism towards overly sweet fruit beers, such as cherry beer. Sergey admits that despite not being a big fan of fruity beers, he recognizes the need to cater to different tastes and preferences.

15:04

📚 Historical Perspective and Final Thoughts

The final paragraph provides a historical perspective on beer brewing in Russia, mentioning the abundance of breweries in the Russian Empire and the subsequent closure of many of them. The host and Sergey reflect on the evolution of beer preferences over time, from generic lagers to more sophisticated tastes. The host concludes the interview by encouraging viewers to choose quality beers that resonate with their personal tastes, including Telman beer, and to explore various beer options. Sergey's visit is appreciated, and there's an anticipation of future interviews covering a range of topics beyond just beer.

Mindmap

Keywords

💡Beer Brewing

Beer brewing is the process of producing beer by fermenting grains, typically barley, with water and hops. In the video, the guest Sergey, a brewmaster, shares his journey into beer brewing, which is central to the theme of the video. Sergey mentions his initial aspiration to become a wine technologist but was drawn to the beer industry due to its popularity and his personal interest.

💡Craft Beer

Craft beer refers to beer that is independently produced in small quantities, often with a focus on quality and flavor over mass production. The video discusses craft beer in the context of Sergey's work and the variety of beers produced at Telman, indicating a focus on artisanal and unique beer flavors.

💡Interview

An interview is a conversation where questions are asked about a person's life, work, or opinions. The video is formatted as an interview with Sergey, who shares his experiences and insights into the beer industry, making it a key concept in understanding the video's structure.

💡Telman Brewery

Telman Brewery is the specific brewery where Sergey works. It is mentioned in the video as the place that produces a variety of beer types, which is central to the discussion about beer flavors and the beer brewing process.

💡Beer Flavors

Beer flavors refer to the different tastes that can be found in beer, which are influenced by the ingredients and brewing process. Sergey talks about his preference for certain beer flavors, such as stout and hefeweizen, and how his tastes have evolved over time.

💡Alcohol Content

Alcohol content, often measured as a percentage, indicates the amount of alcohol in a given volume of an alcoholic beverage. The video touches on the topic when discussing beer choices and the importance of considering alcohol content when selecting a beer to enjoy.

💡Beer Label Design

Beer label design refers to the visual appearance of a beer bottle or can, which can influence a consumer's choice. Sergey discusses the importance of label design in attracting new customers, but emphasizes that the taste of the beer is what retains them.

💡

💡Flavored Beer

Flavored beer is beer that has additional flavors added during the brewing process, such as fruits or spices. The video mentions flavored beer in the context of market trends and consumer preferences, with Sergey expressing his views on the authenticity of such flavors in beer.

💡Pandemic Impact

The pandemic impact refers to the effects of the COVID-19 pandemic on various sectors, including the hospitality and brewing industries. Sergey mentions the closure of a restaurant where he previously worked, illustrating the challenges faced by businesses during the pandemic.

💡Beer Culture

Beer culture encompasses the social and cultural significance of beer, including how it is produced, consumed, and perceived. The video discusses beer culture in the context of Russia, touching on traditional brewing practices and contemporary trends.

💡Quality over Quantity

Quality over quantity is a philosophy that prioritizes the excellence of a product or experience over the amount produced or consumed. Sergey suggests that choosing quality beers, such as those from Telman Brewery, can enhance the enjoyment of beer, reflecting a preference for quality in the beer culture discussed.

Highlights

The interview is with Sergey Vybiv, a brewmaster and a great person who is a part of the Telman culture.

Sergey shares how he got into brewing beer, considering it more interesting than food and decided to pursue it.

He initially wanted to study winemaking but after learning about the differences in wine preferences globally, chose beer instead.

Sergey worked at the Sel Island Brewery for over a year and a half after completing his studies.

He then worked at a restaurant called Varnya, which unfortunately closed down due to the pandemic.

Sergey discusses his favorite beers, including Stout, IPA, and Hefeweizen, and how his preferences have evolved over time.

He shares a funny story about a New Year's celebration where he and his colleagues were not allowed to play strikeball after drinking too much beer.

Sergey talks about the future of craft beer in Russia, the trend towards unique flavors, and the importance of marketing and sales.

He believes there are two directions in the beer market - mainstream beer and craft beer with unique flavors, catering to different tastes.

Sergey emphasizes the importance of both packaging and taste in attracting and retaining customers.

He discusses the trend of fruit-flavored beers in Russia and his skepticism towards it, preferring pure fruit juice and vodka.

Sergey shares his thoughts on the history of brewing in Russia, the closure of many breweries, and the current resurgence of craft beer.

He talks about the progression of beer preferences over time, from mainstream to craft and back to lagers for some people.

Sergey encourages people to try different types of beer, including those from Telman, and choose what truly resonates with them.

The interview concludes with a toast to quality beer and a teaser for future interviews covering music, food, cinema, and sports.