В ГОСТЯХ У ПАПАШИ 🍻 наш первый гость #вгостяхупапаши #пивоварение

Summary

The video script features an engaging interview with Sergey, a skilled brewmaster and a delightful personality, at the Telman Bar located in Kudrovo on Solnechnoye 12. Sergey shares his journey into the world of brewing, initially considering winemaking before deciding that beer was a more interesting path. He discusses his first steps in the industry at the Selyo Island Brewery and his evolution through various roles, including working in a now-closed restaurant affected by the pandemic. The conversation delves into Sergey's favorite beer styles, highlighting the appeal of seasonal and exclusive brews, with a special mention of Stout and Hefeweizen beers. Anecdotes include a humorous story about celebrating with colleagues at a strikeball venue that ended up being more enjoyable than anticipated. The discussion also touches on the future of craft beer in Russia, the importance of balancing beer quality with marketing, and the role of packaging and branding in attracting customers. Sergey's insights provide a comprehensive look at the beer industry, emphasizing the significance of both taste and presentation in the craft beer market.

Takeaways

• 🎉 The interview is part of a new series called 'Guests at Papa's' which will feature people from various life spheres such as music, cinema, food, and alcohol.
• 🍺 Sergei Vybornov, a brewmaster and a good friend, is the guest in this interview. He is associated with Telman Brewery located in Kudrino on Solnechnaya 12.
• 📚 Sergei was initially interested in studying to become a wine technologist, but after learning about the global preference for dry wine over sweet, he decided to pursue brewing.
• 🏭 After completing his education, Sergei's first job was at the Seliger Island Brewery, where he worked for about a year and a half.
• 🍻 Sergei's favorite beer styles at the moment are Stout and Hefeweizen, which he appreciates for their distinctive flavors and aromas.
• 📈 The Russian beer market is saturated, but Sergei believes there is room for growth in craft beer and classic beer styles like those offered by Telman Brewery.
• 🍓 Sergei is not particularly fond of fruit-flavored beers, but acknowledges their popularity and the importance of being able to objectively evaluate them as a brewmaster.
• 🚀 The success of a beer brand depends on both the quality of the product and the ability to market and sell it effectively.
• 🌍 While Sergei is aware of European beer trends, he is more focused on the Russian market and the unique preferences of its consumers.
• 🤔 Sergei emphasizes the importance of packaging and branding in attracting new customers, but ultimately, it is the taste of the beer that retains them.
• 🌟 Telman Brewery offers a wide range of beer varieties, encouraging consumers to explore and find the ones that resonate with them personally.

Q & A

What is the new series of interviews called in which Sergey, the brewmaster, is featured?

The new series of interviews is called 'In the Guests of Papasha' where they communicate with different people from various life spheres.

Why did Sergey decide to go into brewing instead of winemaking?

Sergey initially wanted to become a winemaker, but after learning that in Russia, wine is typically sweet while the rest of the world prefers dry or semi-dry wine, he decided that brewing beer would be a better fit.

What was Sergey's first job after completing his education?

Sergey's first job was at the Sel Island Brewery, where he worked for about a year and a half.

What are some of the favorite beers that Sergey and his team produce at Telman?

Sergey and his team at Telman particularly enjoy making beers that are seasonal, exclusive, or have a specific aroma. Currently, Sergey likes Stout and Hefeweizen beers.

What is Sergey's opinion on the future of craft beer in Russia, considering the market is saturated with beer?

Sergey believes that there are different directions in the beer market, and it's not about one replacing the other. People have different preferences, and the market will continue to evolve with a variety of tastes and offerings.

How does Sergey feel about flavored beers, such as cherry beer, in the Russian market?

Sergey is not particularly fond of flavored beers like cherry beer in Russia, as they tend to taste more like an alcoholic fruit juice rather than a true beer flavor.

What is Sergey's view on the importance of beer label design and quality?

Sergey believes that while an attractive label can attract new customers, it is the taste of the beer that retains them. Both the label and the quality of the product are important.

How does Sergey approach the brewing of fruit-flavored beers, even if he is not personally a fan?

Sergey approaches the brewing of fruit-flavored beers by focusing on objectivity and understanding that they are made for customers who enjoy those flavors, even if he himself might not prefer them.

What is Sergey's advice for people who are trying to choose a beer at a store?

Sergey suggests that people should choose a beer that resonates with their personal taste. He also mentions that many people consider the label, alcohol content, and price when making a selection.

What is the historical context Sergey refers to regarding the brewing industry in Russia?

Sergey refers to the time in the Russian Empire when there was a significant amount of beer production. However, many breweries were closed down for various reasons, and he suggests that more research is needed to understand the full history.

How does Sergey describe the evolution of beer preferences among Russians?

Sergey describes a shift from generic lagers to more refined tastes as people's preferences develop over time. He notes that as new types of beers, like IPAs and stouts, became available, many people transitioned to these styles.

What is Sergey's closing message to the audience about beer selection and the Telman brand?

Sergey encourages the audience to drink quality and good beer, preferably Telman, but mainly to choose beers that suit their personal taste. He emphasizes that Telman offers a wide variety of beer types to ensure a good time with friends.