How to sell a $15,000 website to your clients [SALES CALL SCRIPT]

Summary

The video outlines a step-by-step guide on how to price and sell a high-value project, using web design as an example. It emphasizes the importance of understanding the client's needs and goals, and adjusting the service offering and pricing based on the potential value it can bring to the client. The speaker shares their personal evolution from a novice to an expert, and how their pricing strategy has changed accordingly, highlighting the power of positioning oneself as a go-to expert in a niche.

Takeaways

• 📌 Understand the client's needs and expectations by analyzing their inquiry form and conducting a sales call.
• 🎯 Tailor your service offering based on the client's goals and the potential value you can bring to their business.
• 🚀 Use your unique skills and experience to position yourself as an expert in solving specific problems for your clients.
• 💰 Apply value-based pricing by estimating the potential revenue increase for the client and charging a percentage of that value.
• 📈 Showcase your expertise and past successes to build trust and confidence in your ability to deliver results.
• 📊 Prepare a detailed proposal outlining the project's goals, deliverables, investment breakdown, and timeline.
• 🖋️ Follow up with a written proposal and a personalized video to reinforce the discussion and excitement from the sales call.
• 🔗 Set up a client portal with all necessary documents and information to streamline the onboarding process.
• 🛠️ Focus on delivering high-converting sales pages and a clear strategy for driving traffic to these pages from the client's content.
• 📈 Emphasize the importance of a simple, effective website design that aligns with the client's social media presence and audience engagement.
• 💬 During the sales call, listen actively to the client and use their input to tailor your pitch and show how your service will help achieve their specific goals.

Q & A

What is the main focus of the video?

The main focus of the video is to guide viewers on how to price and sell a high-ticket service, using web design as an example.

What is the significance of understanding the client's social media presence?

Understanding the client's social media presence is crucial as it provides insights into the potential and scope of the project, helping to tailor the service offering accordingly.

How does the speaker initially approach the sales call with the client?

The speaker approaches the sales call by preparing with a script and templates, researching the client, and coming prepared with suggestions and a rough price range for the project.

What was the speaker's pricing strategy for the project three years ago?

Three years ago, the speaker priced the project based on their design experience, the market rate for a brand and web design project, and the demand they had built up at the time.

How would the speaker price the project differently today?

Today, the speaker would include a digital product strategy focused on marketing and customer journey, a starter brand, a four-page Framer website, and assistance with a lead magnet and sales emails, pricing based on the potential value they could create for the client.

What is the speaker's approach to selling the service during the sales call?

The speaker's approach is to listen to the client's goals and needs, show how their service can help achieve those goals, and pitch a solution that is tailored to the client's business.

How does the speaker handle skepticism from the client?

The speaker addresses skepticism by empathizing with the client's past experiences, showcasing their own successful track record, and providing a clear strategy that is different from previous approaches.

What is the speaker's strategy for converting the client's audience into customers?

The speaker's strategy involves creating high-converting sales pages, integrating digital products seamlessly into the client's content, and using storytelling to make the products appealing to the audience.

How does the speaker propose to help the client monetize their audience?

The speaker proposes to help the client monetize their audience by setting up a strategy that includes a simple website with sales pages, email marketing with a lead magnet and sales emails, and leveraging the client's existing social media presence.

What is the speaker's advice for new web designers starting out?

The speaker advises new web designers to focus on improving their skills and knowledge, finding their niche, and positioning themselves as the go-to expert by consistently delivering results.

How does the speaker ensure a smooth client onboarding process?

The speaker ensures a smooth onboarding process by sending a personalized Loom video, using a client portal with all necessary project information, and providing clear instructions on what the client needs to do next.