branding 101: let's get personal.

Summary

The transcript discusses the importance of building a strong personal brand, emphasizing the need for a clear and impactful social media bio, consistent posting, and crafting a unique voice. It uses the analogy of meeting new people at a party to illustrate how first impressions matter online. The speaker shares examples of effective bios and stresses the importance of aligning one's online presence with their professional identity. The session aims to equip attendees with the tools to enhance their online presence and build a credible, engaging personal brand.

Takeaways

• 🌟 The importance of crafting a compelling bio for social media platforms is emphasized, as it serves as the first impression and should be clear and concise.
• 🚀 Consistency in content posting is crucial to maintain credibility and reinforce the personal brand message across different platforms.
• 🎙️ Developing a unique voice helps in standing out and engaging the audience, which should be an ongoing process of iteration and refinement.
• 💡 Simplicity in bio and content is advised against overcomplicating, as it allows for better understanding and connection with the audience.
• 🔗 The bio should be aligned with the content shared, creating a coherent narrative about the individual's work and interests.
• 📈 Examples of effective bios are provided, highlighting those that are straightforward and clearly communicate the individual's profession or purpose.
• 🎥 The use of 'Design Mode' on social media platforms is suggested as a tool to edit and refine one's online presence.
• 🤔 Questions to consider when crafting a bio include what one would say when meeting someone new and how to succinctly express that information.
• 📊 The potential for social media to rapidly expand one's reach is discussed, emphasizing the need for a well-crafted bio to capture the interest of new connections.
• 🛠️ The process of building a personal brand is likened to a journey, with the bio and content serving as the roadmap for others to understand and follow one's path.
• 💌 The value of storytelling in social media content is highlighted, as it helps to build an audience and create a connection with followers.

Q & A

Why are bios important for personal branding?

Bios are crucial for personal branding because they provide a first impression of who you are and what you do. They should be clear and concise, allowing people to understand your professional identity at a glance.

What should be the focus of a well-crafted bio?

A well-crafted bio should focus on clarity and simplicity, avoiding unnecessary complexity. It should succinctly communicate your professional identity, expertise, and, if applicable, your personal brand or mission.

How can consistency in social media profiles enhance personal branding?

Consistency across different social media platforms reinforces your personal brand, making it easier for people to recognize and understand your identity and purpose, regardless of where they encounter you online.

What is the significance of crafting a unique voice for personal branding?

Crafting a unique voice helps to differentiate you from others and makes your content more engaging and relatable. It allows you to connect with your audience on a deeper level and establish a strong personal brand.

How can you ensure that your social media content aligns with your bio?

To align your social media content with your bio, ensure that the posts you share are relevant to your professional identity and interests as outlined in your bio. This helps in maintaining a coherent online presence.

What is the role of storytelling in personal branding?

Storytelling in personal branding helps to convey your experiences, values, and journey in a way that resonates with your audience. It adds depth to your brand and makes it more memorable and relatable.

How can you balance being authentic with the need to appeal to a wider audience on social media?

To balance authenticity with audience appeal, focus on sharing genuine experiences and insights while also considering the interests and preferences of your target audience. This approach allows you to stay true to your voice while still engaging a broader demographic.

What are some tips for creating a compelling bio?

Creating a compelling bio involves being clear about your professional identity, using concise language, and highlighting unique aspects of your personal brand. It's also helpful to include a call to action or a link to more information about your work.

How can you use social media to build an audience for your work?

You can use social media to build an audience by consistently posting content related to your work, engaging with your followers, and sharing updates and insights that provide value to your audience. This helps to establish your expertise and grow your following over time.

What is the importance of having a clear and consistent online presence?

A clear and consistent online presence is important because it helps to establish trust and credibility with your audience. It also makes it easier for people to understand what you do and how you can add value to them, which can lead to more opportunities and connections.

How can you adapt your personal brand to different social media platforms?

To adapt your personal brand to different social media platforms, understand the unique features and audience demographics of each platform. Tailor your content and approach to fit the platform's format and the preferences of its user base while staying true to your core brand identity.

Outlines

00:00

🌟 Building Your Personal Brand

The paragraph emphasizes the importance of creating a strong personal brand, highlighting three key takeaways. Firstly, the need to craft a compelling bio for social media platforms. Secondly, the importance of consistent posting and thirdly, the development of a unique voice. The speaker uses the analogy of introducing oneself at a party to illustrate the significance of having a clear and concise bio that effectively communicates one's identity and interests. The paragraph also discusses the importance of understanding the audience and being prepared to explain oneself in a simplified manner that can spark further interest.

05:02

🛠️ Designing Your Social Media Presence

This section delves into the specifics of designing an effective social media presence. It introduces a technique of using 'document.designMode = on' to edit one's online presence, akin to how one would edit a document. The speaker encourages clarity and consistency across all social platforms, using examples of other accounts to illustrate the point. The emphasis is on making it easy for new connections to understand one's profession and interests at a glance. The paragraph also touches on the idea of building an audience by consistently posting relevant content related to one's work or passion.

10:02

🎥 Crafting Your Storytelling Voice

The focus of this paragraph is on the art of storytelling and finding one's unique voice. It begins by discussing the evolution of a company's social media presence, using the example of BillSpace's journey from uncertainty to clarity. The speaker encourages the audience to think about the narrative they want to share through their social media accounts, whether it's about their personal growth, their work, or their brand. The importance of authenticity and vulnerability in connecting with the audience is highlighted, with examples of posts that show honesty and humility. The paragraph concludes by emphasizing the need to iterate and refine one's social media strategy to find the most effective way to communicate and engage with the audience.

15:03

📈 Building Credibility and Audience

This paragraph discusses strategies for building credibility and audience on social media. It starts by explaining how follower counts and engagement levels can contribute to credibility. The speaker then provides advice on how to maintain consistency across different platforms to reinforce one's brand and identity. The importance of posting content that aligns with the bio and overall brand message is emphasized. The paragraph also includes a critique of different social media profiles, offering suggestions for improvement and demonstrating how to make feeds more coherent and focused.

20:05

🎨 Balancing Personal Style with Platform Requirements

The paragraph addresses the challenge of balancing personal style with the demands of social media platforms. It discusses the importance of crafting a unique voice while also considering what type of content performs well on different platforms. The speaker uses the example of a friend who convinces others to watch shows to illustrate how one should promote their own work or projects. The paragraph also touches on the concept of sharing learnings and expertise to engage the audience. It concludes with a reflection on the evolution of a personal brand's social media presence, emphasizing the need for clarity and consistency in storytelling.

25:09

🔄 Iterating for Clarity and Impact

This section focuses on the process of iterating and refining one's social media content for clarity and impact. The speaker shares examples of their own experiences with social media, highlighting the importance of trying different approaches to find what resonates with the audience. The paragraph emphasizes the need to start with clear and straightforward messaging, and then gradually introduce more complex storytelling elements. The speaker also discusses the importance of authenticity and vulnerability in posts, using examples of confessional posts that garnered positive audience responses. The overall message is to encourage continuous improvement and experimentation in social media communication.

30:09

💬 Crafting a Compelling Bio

The paragraph discusses the intricacies of crafting a compelling bio for social media. It emphasizes the need for clarity and brevity, advising against including unnecessary details or complex language. The speaker provides a live example of how to refine a bio, suggesting changes that make it more impactful and easier to understand. The paragraph also touches on the importance of having a consistent online presence, where the bio, profile picture, and linked content all align to present a clear picture of the individual or brand. The speaker encourages the audience to think critically about their own bios and to make necessary adjustments to improve their online presence.

35:09

📣 Balancing Personal Brand with Platform Constraints

This paragraph explores the challenge of maintaining one's personal brand while also considering the constraints of different social media platforms. The speaker discusses the importance of writing in a way that feels authentic and natural, akin to how one speaks. The paragraph also addresses the balance between creating content that aligns with one's personal style and what is likely to perform well on social media. The speaker encourages the audience to experiment with their voice and content until they find a balance that feels true to themselves and resonates with their audience.

Keywords

💡Personal Brand

The concept of personal brand refers to the unique identity and image that an individual creates for themselves, often for professional purposes. In the context of the video, it is about crafting a distinctive online presence that accurately represents one's professional interests, skills, and values. The speaker emphasizes the importance of a clear and compelling personal brand to make a strong first impression on social media platforms.

💡Banger Bio

A 'banger bio' is a catchy, impactful, and memorable biography that succinctly captures an individual's personal brand. It is designed to grab attention and quickly convey who the person is and what they do. In the video, the speaker stresses the importance of having a banger bio to make a strong first impression on social media, which can be akin to introducing oneself at a party.

💡Consistency

Consistency in the context of personal branding refers to maintaining a uniform message, image, and tone across all platforms and interactions. The video emphasizes that being consistent helps in building credibility and recognition, ensuring that the audience knows exactly what to expect from the individual, regardless of the platform they encounter them on.

💡Voice

Voice refers to the unique style or tone of communication that an individual uses to express themselves. In personal branding, finding and refining one's voice is crucial as it helps to stand out and connect with the audience on a deeper level. The video discusses the importance of crafting a voice that is authentic and resonates with the individual's personal brand.

💡Social Media

Social media refers to web-based platforms that allow individuals to create and share content or participate in social networking. In the video, social media is the primary tool for building and showcasing one's personal brand, with platforms like Twitter and Instagram being specifically mentioned as avenues for individuals to connect with a broader audience and establish their professional identity.

💡Engagement

Engagement in the context of social media refers to the interactions and communications between users and content posted on platforms. It includes likes, comments, shares, and other forms of user participation. The video highlights the importance of engagement as it indicates the level of interest and connection an individual's personal brand has with their audience.

💡Audience Building

Audience building refers to the process of attracting and growing a community of followers or subscribers who are interested in one's content, ideas, or personal brand. In the video, the speaker emphasizes the importance of starting early to build an audience, as it can provide valuable support and feedback during the journey of personal and professional development.

💡Clarity

Clarity in the context of personal branding and communication refers to the ability to convey information in a straightforward, easily understandable manner. The video stresses the importance of clarity in bios and content to ensure that the audience quickly grasps the individual's identity, purpose, and offerings.

💡Credibility

Credibility refers to the quality of being trusted and believed in, often based on expertise, authenticity, and a proven track record. In the video, credibility is discussed as a crucial aspect of personal branding, as it helps to establish trust with the audience and enhances the individual's professional image.

💡Content Creation

Content creation involves the production of various forms of content, such as text, images, videos, or audio, to communicate a message or share information. In the video, content creation is central to personal branding on social media, where individuals create and share content that reflects their personal brand and interests.

Highlights

The importance of having a clear and impactful bio on social media platforms.

The analogy of a bio to a personal introduction at a party, emphasizing clarity and conciseness.

The significance of consistency in social media content that aligns with the bio.

The concept of 'design mode' for crafting and editing social media bios and content.

The strategy of using social media to build an audience while working on a project.

The importance of answering anticipated questions through social media content.

The role of credibility in social media, including follower counts and engagement.

The evolution of a social media account's focus and content over time.

The value of authenticity and sharing personal learnings or experiences on social media.

The concept of finding and refining one's unique voice on social media.

The balance between maintaining personal voice and creating content that resonates with the target audience.

The process of iterating on social media content to find the most effective messaging.

The impact of clear and focused social media profiles on building credibility and audience engagement.

The suggestion to focus on a single 'source of truth' in the early stages of building a personal brand.

The potential confusion caused by linking to multiple projects or pages in a social media bio.

Transcripts

okay welcome to DMW class 6 today I want

to talk about building your personal

brand and I want to give you three

important things by the end okay number

one I want you to be able to come out of

this lecture with a banger bio for

socials two and know what to post and

stay consistent and three begin to craft

your

voice so why bios matter imagine this

okay okay you're going to a party and

you're meeting new people and this is

what you're hid with people always ask

right oh what do you do uh what are you

into and then this is your

response delusion is the solution

imagine you go to a party and what do

you do Braden delusion is solution also

I'm building um chesky dool you know

like or hey what do you do Road hey Ro

who films

right Niti hey what's up what are you up

to I'm walking along the pathless

path or uh or you go to ma right what

are you into ma what do you do B with be

girl out now is it a podcast no just go

check it out I don't know if I want to

click so this is kind of the situation I

kind of discovered

right um and you really want to imagine

yourself in someone else's shoe because

all of you Sol's profile we're all kind

of laughing and all this roast is like

in like good nature is that we all

recognize oh man if you put it in those

terms something needs to change right

and you're on a social platform which

means that you're going to meet PE new

PE new people are going to meet you at

least once a day sometimes new people

are going to be meeting you every single

hour or by the minute and if something

blows up they're going to meet you by

the

seconds so you really want to help them

to understand you so I'm going to give

you some accounts I personally like and

they keep it dead simple so uh Sebastian

he's a graphic designer look at his

stuff nothing like nothing complicated

here nothing too mysterious graphic

designer open for commissions and then

if you go to his IG page you would just

see sick images and it's so easy to know

how to talk to Sebastian right um

anybody knows Shan wasabi

yeah so like music producer right super

simple he just says music producer and

then now you know okay if you go to his

Spotify what is it going to be it's

going to be music right um how many uh

listen to this podcast this podcast is

Banger like this podcast let's look at

the bio right learn from History's

Greatest entrepreneurs every week I read

a biography of entrepreneur and tell you

what I learned 340 biographies down a

thousand to go so all of you are

starting your own thing David SRA

literally does a podcast on every single

entrepreneur you could ever think of

right so super

clear uh how many of you follow or know

dingo's

Twitter you you you should definitely

study this this Twitter account but

let's just start simple free language

education for the world available on

Android iOS and the web super clear

right so after looking at many of your

bios uh I just want to tell you this

this is not the place to be

creative Braden please delete delusion

is the solution um there were several

others you know walking along the

pathless path just let's switch it

up keep it really clear like all of

these

examples and keep it really short and I

can anticipate what many of you are

going to think uh it's just like you're

more complex than that right why did you

put delusion is a solution um I was in

like a did that thing in September um

and I put for my thought that I'm

delusional and laughing I see I see what

about you

y um yeah I don't know I just felt like

I had no like oh I just felt like I had

no Direction so I was kind of just like

walking on a padless pad so that's why I

just put it yeah because you're you're

actually trying to capture like

something like complex about yourself

but I want to ask this question again

because you you guys are all now trying

to build something right so your socials

suddenly become something a little bit

different right so you yourself probably

expect when you talk to someone else to

get a simplified version right but then

if the simplifi version kind of

intrigues you then you're going to start

to ask more

questions so so let's do take two we're

meeting new people again how many of you

know this particular thing design a

document. design mode equals on okay I'm

gonna blow your mind

now can you see this all right I you

don't need to know how to code right

click

inspect go to

console type in

document. design

mode

equals on now watch

this

ready you could directly edit on this

and I want you to every time anytime

you're trying to make a bio you're

writing a tweet or doing a post turn on

your design mode

so what should we change uh Ro hits to

making ail making a film school any

other

suggestions yeah let's just combine them

right

building a

school to teach

anyone how to make better

films how's

this what what's the next thing you'll

want to do with this like if you saw

this

profile che check out this check out the

school right or what you're going to do

if that captures your attention you're

going to scroll down and start to look

at the feed right so so you kind of have

to start to think about like everything

that you put online actually can be

designed and so this is why I I'm

building a school that teaches anyone to

make better films

right

and some of you actually have really

good ones so for example this is cats on

Twitter music producer music producer oh

okay so if I go to Spotify I can check

out the tracks uh Niti is actually

really clear navigating brand girl

trauma that's on her IG right

so you should adapt to a platform but

please stay consistent so that way when

people find you on every single platform

they know exact what you're about and

who you

are and if you think about this suddenly

I think this will help you to figure out

what your what you should be posting

because I was looking at all of your

socials I think all of you could

actually be posting more about your work

and the reason is because you do not

want to delay building an audience that

is the most valuable and the most

powerful thing that you can have is that

while you are in sf2 not only are you

working on your project but you're also

building an audience because there's a

high chance that your project is going

to change after sf2 but if you start

getting Hab a building audience then

every person who starts to believe in

you can be on a journey right so let's

look at this now we know who you are

Imagine again you're at a party okay and

you're meeting new

people hi I'm cat I produce music right

so this is her profile hi I'm rohad I'm

building a film school this is his

profile

right what are questions would you ask

Road or uh um

cat if somebody introduce you hey I'm

building a film school what questions

would you ask

yeah sorry get the uh get the

mic I just said Why That's it yeah like

why you building a film school okay any

Ryan I would ask uh where is it okay

where is it that's good one

yes I would ask what kind of films okay

what kind of films yeah like we actually

all know this right you're going to ask

you're going naturally ask questions

like why oh that's cool what kind of

music do you make oh how can I join your

Film School uh are you doing it full-

time and some of you actually did a good

job in starting to answer these

questions right so cad actually said I

quit my tech job to make music full-time

right so so instantly on her feed it

answers one of the anticipated questions

um

let's look at you don't mind me roasting

you a little bit right

Road let's look at rhead right um oh

pretty good RAB just posted this

uh okay um posted this uh on March 4th

right learn anything about film making

just hit hit my DMs right if I saw this

building a school will teach anyone how

to make better films and then I saw this

rather than the hey Roo films I suddenly

will have a better incen if I just came

across Road like hey you're building a

film School uh Josh and I are looking

sick people to like help us with films

maybe I'm not helping you build your

film school but suddenly you have a

connection with this right

um but yeah you see like how the the bio

is actually a pretty powerful thing to

kind of connect your entire

feed so the question here is once Road

has this bio what should he be posting

about

how do you get into the film how do you

get into film school what else how

do excuse me how to make better films

how to make better

films yeah the process of building film

school yeah the process of building Film

School these all seem like man I feel

like what you're teaching us is so too

simple but I'm trying to bring this to

your attention because it is very simple

but we just have to have a better job of

doing it and I'm going to show you Bill

space we we were in a very dark place at

different points along our journey I'm

going to show you I'm going I'm digging

into the archives uh somebody raise your

hand was it oh I was going to say have

you Tau anybody else like film making

have I what like not

you but like for RIT one of the

questions I would ask is like okay you

want to like who else have you taught

you know what El

credibility oh credibility right yeah so

I think one of the things that's

interesting is that so okay let's click

into Ru films

um yeah so one thing here is how can how

can rib build credibility so one thing

building credibility here will probably

be somewhere along the lines of follower

counts how engaged the post are those

kinds of things to build credibility

right but then when you go to the site

you probably need some some um social

proof at least get some testimonials

right or this one you probably trust

this person because over 100k followers

but don't think that you can only build

credibility if you have a large amount

of followers because you can also check

out people's engagements for

example wait I'm not going to call

different people out there are clearly

accounts with over 80k followers but

every single post has like 2K engagement

so you know like the credibility

immediately drops because you think is

it because of a Bots or something like

that crypto accounts

yeah okay this is our bio we're at a

place where people build cool [ __ ] uh

actually YouTube does not strike us for

that so that's good so what do we post

we posted this one today right because

we're at a place where people build cool

[ __ ] so what should you see on our feed

at least something about people building

cool [ __ ] people learning about building

cool [ __ ] or we teach you how to build

cool [ __ ] right just everything you to

be

hyperfocused um let's look at some

examples is uh Edgar here hello do you

mind if I

look yeah let's look into

this so first off

this this account is actually in terms

of well first off you got AI reality tv

as IG that's just like amazing right and

then uh the bio says AI real TV watch

and join the first AI reality TV show I

think it's actually pretty good like you

could change little things here and

there but this is already pretty good

but what

happens the feed is just not congruent I

could I changed the account before it

was French AI guys and it was personal

brand yeah yeah okay so before it was

French AI guy now it's a TV so I see um

when are you posting new new stuff on IG

or Twitter so far I've been more

focusing on Twitter the last week I see

I

see yeah but I think one one thing

that's cool here is well this was so

posted I quit my job to create AI

reality TV a video game similar to The

Sim or Animal Crossing but every

character is an artificial intelligence

meaning it can have its own reflection

decision and conversation I started by

creating my own characters and sharing

their Little Adventures on social media

but then people started to ask if they

could have their own character so for

the last 3 weeks I've been working hard

to make that happen and today I'm happy

to announce that the simulation is live

and running and that the first users are

starting to get their very own AI

characters we've got Danny from

Venezuela Bonnie from LA or Broski from

Canada and more coming every day come on

AI and I'll send you the link here's a

question it's actually not a bad video

at all right good

engagement how could this account be

better instantly yeah I think that if

the I think the thumbnails or the cover

photo on each of the posts if it if it

showed a little bit more of the um like

what it is it's what the AI reality TV

is like if you just changed the co cover

to a segment of his AI reality I think I

think that that's one step yeah

something any other

thoughts I think Bronson pretty much

nailed it this would be so much better

if the thumbnail was even for example

um something like this right it's just

all very clear that something that's

happening on ARL TV and Twitter is more

like there's only this like image of the

show all the time yeah yeah exactly

because one thing that when I saw this I

meanly thought oh is this person this

character actually AI generated or is it

something else right um so yeah like

keeping the feed very consistent is a

nice thing for example

um before we come here let's just look

at this one actually let's look at uh

samia's

right let's let's first look at the bio

could it be

better

yes yes okay remember last

time clear good writing is erasing

things what can we erase the first two

on 20 20 yeah why did you include

20 I just thought people should know

that I'm making good music at such a

young

AG I would agree but that only works if

you're like 18

19 when the first digit I just lost my

chance I told you I'll get you if the

first digit starts with a one then you

could you could Flex a little bit when

it becomes two nah

so yeah

um I would also remove um I don't know

actually Delhi to San Francisco is like

kind of cool Ryan did you have something

to say I mean I don't even know if you

should erase anything but you making

handy pop music on the first line that's

also a really good suggestion right but

uh it makes it makes it look kind of

weird though then right it's like long

medium short you Rite out short medium

long um personally I I think it's pretty

cool if it's just making Hindi pop music

on the very top and then maybe the

second line you can write something a

little bit longer right um move from

Delhi to San Francisco to pursue uh

music full-time that in the is like oh

kind of sick like somebody just move

from India to the states to make Hindi

pop that's like kind of unique right um

but when you go to the feed here's a

question is it clear that this person

makes

music

Karen what do you think this person

makes honestly kind of looks like art

okay like like

I yeah there's more like aesthetic

layout as the thumbnails rather

than something hinting at music I guess

like a

Blog yeah yeah so let's I'm going to

show you this uh Sean was hes if you

look at

his you can see this right very clear

music producer as soon as you scroll

down these three are kind of kind of

distracting but he pens three things up

here what is this instrument called by

the way anybody

know there's like a very specific name

for it and and just like look at the

psychology when you are on here you see

music producer you scroll down well

that's kind of interesting you Meely

want to click in and when you click in

he doesn't disappoint you he just

starts right so you're like oh sick what

is this then you start clicking another

one

that's crazy yeah see just it's so

simple but it's so good

um yeah just showing this example again

I know I'm moving kind of fast but any

any questions so far like you really got

to master the first two things before

you even move on to anything else a

really clear bio and now your entire fee

should also be really clear all

reinforcing what your bio is talking

about right m yes what was number three

of the the three important things by the

end we're getting to a third one how to

craft your own voice let's just jump

into it um sorry I also want to ask um

just can you speak a little bit louder

yeah sure um how do you uh if you're

using your like your own personal

account now yeah should you still just

kind of be not putting just regular

stuff just still kind of focus it on

the type of work you're

doing yeah I will get to that uh maybe

I'll just I'll jump to this right now is

uh you know how you all of you probably

have a

friend that just convinces you to watch

all kinds of shows right our uh Bas

group it will probably be staven stav's

always convincing us to watch like some

show and then eventually after a month

or two month in we're all watching the

show right and you should be that friend

for your own work work and uh I'm going

to show you how farza does it I kind of

I start to call fara's account like the

friend of Bill

space if you look at fara's account he

says I'm the founder of Bill space I

think he can get away with that because

uh his account is probably big enough um

but then if you look at this his entire

feed he's the friend that just Hypes up

Bill space right and he does it in a way

where you don't feel like he's shelling

Bell space and I'll kind of talk to you

about like when you're building your own

personal account what kind of content

you should be writing about um but I

kind of want to show you how to craft

your own voice

first and then I want to show you guys

the dark ages of Bill space

uh I just don't how embarrassing it was

say

what so uh you really cannot skip steps

to get here after talking to some of you

I know a lot of you are always asking

how do we tell better better stories how

do we tell better stories but you can

tell the most amazing story but if it's

on your feed and your feed is just like

all over the place it's not going to hit

as

hard and

uh many people are doing similar things

there are tons of people building ey

tons of people building Film School tons

of people making music but this is kind

of where you can like have your own take

on things so let's go to Du lingo again

free language education for the world

available on Android iOS and the web

super straightforward but then there's a

Twist this is the kinds of stuff that

this account runs you really capture my

eyes or this one you forgot one every

pop culture reference on Attack on Titan

right um or uh my bra like they also

encourage this kind of meme stuff uh

anybody used dualingo before you ever

get on this notification yeah and then

like somebody say my bring at 3: a.m. or

they also do these TI talks it's

absolute

unhinge yeah

right but this all takes time they

actually took a lot of time to like

really hone in okay what is Du lingo and

until they everybody knows what dualingo

truly is then they can start to have fun

right and if you like joshh always says

man I have the best job ever but we were

also in days in which we were like what

do we ship on IG so let's get to the

dark ages of our

socials again we're at the place where

people build cool

[ __ ] let's see what we're res

shipping first off let's look at this

right we're the place where people build

cool [ __ ] we just now got to the point

where when you come to this place you

can see this is Dean this is Amar this

is Daniel right all these people and

then there's like a random Jeffrey Bal

Tesla um but it's like it's becoming

clear and clear like this is a place

where people building cool [ __ ] right

but we also we're doing stuff like

this here are seven games that people

are making in nights and weekend season

4

but yeah you can see we're like

iterating right we we're also trying to

find out like okay what can we talk

about let me show you some of the

shenanigans that I have

done

oh such as this one let's go to our

friends that keep you

accountable hey I Shi this the whole

team agreed with it uh it's a fake phone

thing you know farza did you get the get

the [ __ ] out Local Host make sure to

ship uh shrooms later bro um or there

was even a darker time so let's look at

time stamp 7 well 7:14 a.m. December

208th 2022 not that long ago and then

there was a time when we weren't really

sure what we're

shipping and then I was shipping this

startups be

like

like like there were times when we were

just like I don't even know what's

happening anymore right so it took a

long time for us to figure out um it

around this line and start to ship

things that just all is everything is

just

coherent so I'm showing this so that way

you don't just think I'm roasting you

but also showing our own process

right um and look at some of the stuff

that were really good that we Shipp in

the beginning and these things always

net as the most amount of like

engagement and building fans is when we

just started out being super clear look

at this one like the engagement is

insane uh web 3 is a new frontier you

also notice that we use uh uppercase

over 100k Builders are pioneering oh

that's that's a weird copy are

pioneering this future of the internet

with us right but it's super clear like

this is going to be a resource

tweet um but now we're building a

YouTube and it's kind of hard because

right now when we tweet we have to start

from Ground Zero again so our

engagements are not that good but you

can always start by being really really

clear our campus lectures are now

available for everyone starting with

these lectures and this is what it

covers right so this one did pretty well

for that account it's because we're just

being really really clear again so for

example on our Twitter I probably don't

have as much freedom to [ __ ] around

anymore because right now I'm rebuilding

something new and I have to explain to

my audience or our audience okay we're

doing YouTube right so what does that

mean but I feel like a lot of you are

probably thinking I still don't know

what to talk about because if you did I

think you would be posting on Twitter

every single day you would be posting on

IG every single day and I really

encourage you to start to think about

how to do that um we talk about the

friend at your work and these are kind

of two things that you can talk about on

your personal account related to what

you're actually

building one share about what you're

learning and two share about what you

become an expert in and I'm going to use

fara's account as an

example so he's sharing about what we're

doing or becom an expert right the first

one sharing about what we're learning so

farza this morning tweeted about

learnings with YouTube right so again

he's like that friend that's telling you

yo we're doing like I got this bill

space saying we're doing something cool

right it's YouTube um oh give me a shout

out thanks bro wait when did you take

this

um or farza is has become an e a expert

in selling authentically so farza is

tweeting about what he feels like he has

become an expert in

right or um what's another one I think I

dig up another one ah this is a really

good

one is that you should always aim to

have truth in your posts and that's kind

of relates back to like sharing things

authentically and I really want you to

like take away with this as well like a

little bit of confession can actually

gain a lot of acceptance so take this

one for example right we post farza

posted this where he was very honest

about

what we were doing in

2023 right or even this post right we're

basically kind of confessing to you or

admitting to you some of our mistakes

and then the audience responds pretty

well or even something as silly as this

but it's also

true how many of you got this

email yeah it took us a long long time

actually I would say to learn a lot of

like how to get good at various

platforms and um we just tell people we

were dumb don't beat us and these are

things that we had to figure out the

hard way right so then it relates to the

audience why does it relate because

everybody can relate that these things

are actually really really hard to

do and uh yeah I think if today like

forget all of the complicated things

like storytelling

forget you know like oh how do how do I

do um what's a very common question oh

how do I make my cold emails really

really good I think if you just start

doing these three things it's going to

flow to everything else um and

storytelling will become easier and uh

maybe I can give you this that topic is

a whole lecture in itself I wanted to

pack it in but I feel like it become too

long hell we could even have two dmws

next week if you guys want and uh any

questions

Ryan can you reiterate the three points

one more time

yes Banger bios for

socials why is it

important Clarity what impression excuse

me first impression first impression

that's a really good way of saying right

first impression you want to be able to

remember what this person is about right

and often times just being really clear

is a great way to have a first

impression uh know what to post and stay

consistent why having a a very clear bio

helps with

this what do you think

Ryan um because that way critic people

people can just go from your bio to your

post and see what you're about yeah yeah

exactly any other thoughts credibility

yeah credibility it's just like if

everything just flows nicely together

it's so easy to understand what you're

doing and the last thing is uh begin to

craft your

voice any questions on this I feel like

I think this one can also be in its own

lecture but I think that if you are just

constantly iterating on one and two then

this will just become clear and clearer

and clearer so for example road is

building a film school there's like a

thousand ways to talk about building a

film school and you're going to discover

one particular way to talk about it in

which you like and the audience also

likes yes how do you balance between

like like let's say you like writing it

in a certain way or you like a certain

type of video but you know that it won't

do well on socials you know so like how

do you balance that like how do you do

the being like yes you know having your

own voice but then like within the

restrictions of like what will do well

you know what will go vir that brings up

a really good point how many of you feel

like you're actually like writing your

own

voice how do you know you're writing

your own

voice I like I speak okay like if the

same to

me here's another question should you

write like you actually speak

online I don't know about should it's

just how I it's kind of like in between

right but one thing I kind of asked

because it was kind of half and half is

that you actually don't really create a

voice it's already there but it's muted

by a lot of other distractions so for

example um immediately you're asking oh

should I should I write in a certain

voice that you know nobody will like but

how do you really know that you know

what I mean have you posted 50 things

and iterate a little bit each time not

to match the audience but to like really

get down what you want to say so that's

why like often times if you come to

stavin and I the we probably all said

the first thing is like let me look at

your account man you have not posted 30

you have not gotten on a schedule so we

don't actually know if this works or not

um even like uh like my my own learnings

this time right I have so much bias

about YouTube I'm like no it needs to be

this needs to be this needs to be this

but I also realize our YouTube hasn't

gotten that many views yet so we need to

just like keep going until we find

something but let's look at your

account okay let's let's do this again

console document tab. design

mode

all right first off could we make this

bio

better what do you think Josh what

should we

change why are you

nodding just like wait do you need

glasses yeah I I can't read that how are

you

filming he sees through the camera yeah

he sees through the camera that's why

he's so good at making videos

his eyes are the

camera what do you think D should we

change a

bio

yeah don't just

agree what should we

change definitely keep this because it

helps us as far as I was say I like the

micros quotes it kind of makes him feel

important like who said

that I I think I'll just do

this

wait

wait let's make sure to edit this part

out wait wait

wait

Dev is very uh persistent on

this what's

happening yeah I

did no this is way

cooler

yeah

this is kind of cool

right the micros SAR guy helping you buy

your first business those Spas

sf2 hot take should we keep this or not

keep

it a way to make it a little more

athetic yeah what do you think

far if he's a student somewhere doesn't

feel right you know like he needs to

feel like more if you work sometimes on

his account yeah exactly right like this

is starting to look like way better the

micros SAR guy helping you buy your

first business it's also his

profile yeah I think that's fine um I

think even this right um what is this

for I just somebody to create a was this

was it buyer

intern yeah um yeah I think you could

just go back and change this but you

know the micros SAR

guy yeah what is this I'm 22 again if

the first digit is not one don't flex

your

age you know like this hits

harder this is this is lame this would

be me it's like okay I mean you only got

six

figures it was m just like one line yeah

it was like I didn't know like I'm some

like is very short you know it's like

pretty the main thing is that like

whatever I was put off up it was meant

to be like a one line whatever I see I

see I see

yeah I think you're post

um what is

this I see he could have a better

profile picture in my opinion it's just

like you can just see build space cannot

see like your face you know yeah that's

also a really good

point this is good this is a good

picture of you

zoom

yeah anybody else want me to like look

at their

profile Ry oh oh I actually pulled your

yours up earlier it's

president

Ryan

wait why can't I find

you oh here we

go my take is

uh nine

it's it's up it's honestly it's up to

you guys um but yeah I do I do have a

philosophy if the first digit is not one

just keep it off yes K oh well actually

ask oh I see I see what do you guys

think about this

profile I think instead of building a

clothing brand I was thinking about

making like an actual account for the

clothing brand and then doing like um

actually no building a clothing brand

and then adding the account that would

be

better I think if like a really cool

Vibe would be building a what's your

building brand uh clothing

brand oh it's called campaign Camp

campaign

okay you could play on the old

presidential like prepare for

yeah okay let's look at this right um I

actually think that sf2 b Bill space

here actually kind of makes sense

because this account doesn't really have

like a lot of posting yet it's not

consistent so then people can kind of

see oh this is a student associate Bill

space right um this link I would just

take it off and you would just put it in

whatever that allows you to do a link so

then this becomes like really

clean you want yours Karen what's your

handle

just I was doing much of ml stuff at the

time um I'm so confused this is a good

start second the

letter oh B okay

okay buildings say calls for the

internet

anti-reductionist noise

enthusiasts again let's come back to

this imagine meeting a new person at a

party what do you do what are you into

this just goes really hard like straight

in I'm an anti-

reductionist if you are if you are at a

philosophy party that would make sense

oh you're anti- reductionist fine I'm a

maximalist but here it just yeah what

look again it's all up to you you can

keep these things if you want just my

suggestion especially if you're buil

like you got to think about this way a

lot of people use Twitter or social just

to hang out with friends but you're not

really using that for that purpose

necessarily right so I'll spend some

time crafting this um I I like this you

like this one I think you like it it

feels clean well I think I like it cuz

it's like like I can tell that you're

like you're good like it's edges and I

can tell that you're a good program

CU I just wish I had a link though like

I don't know where to where to go yeah

so I wish there was a link another

another programmer chime in another

developer yes uh the anime profile

picture instantly increases

credibility cuz every single like good

programmer has like an anime profile

picture yeah yeah you know I think I

think you're really good one this uh

started coding and dreaming in C+

Plus at the age of three you know like

actually you could go this route because

then people like oh that's kind of funny

like who is this guy right yes U I feel

as a programmer that's too much and I

would be like this is someone who's not

a good programmer because no good I see

I see dude this is getting I mean I use

repist

so yeah actually uh what's John

CarMax oh yeah that's a good it's a good

one except he's way more accomplished

so yeah like but but think about this

one though he also kept it really really

clean he just tells you exactly who he

is do all of you know who he

is I'll take time to learn who he is

it's super cool

guy any other thoughts or did you want

me to roast more bios we could do this

your do you want to do Instagram or do

you want to

do

okay what is your

profile this one

yeah

okay let's look at

it let's just raise the hands if you

love it raise your

hand that's hence my facial expression I

was like H that was a terrible

way how how do we make this

better one second let's turn on the

design mode

again

it's like hard to read that's because

you can't

see why bridging gaps what do you what

are you trying to say when you say

bridging gaps yeah that's a good point I

think like I think ideological or like

um social Society like ideology gaps not

like poverty gaps and stuff you know

more like um between people and yeah I

just I just threw this on because we can

always like edit it later cat what was

you what were you say I was just say

that bridging gaps was kind of

confusing yeah yes less about the text

but I feel like you can get a better

profile I feel like that was the thing

that made this not hit for me I actually

was kind of okay with the copy

um but bi doesn't go with like the posts

that I see yeah that's a really good

point as well like your biopic should

also start to fit the vibe of what

you're doing right um what's what's one

thing you really like when you go to

meet new people what's one thing you

always tell people you

do uh something about

storytelling okay and yeah and let just

start with that yeah immersive yeah like

in-depth storytelling immersive

storytelling bridging divides um through

stories I kind of just like I tell

stories and then if you're ped to

the to that was a lot I don't know how

to help just quite yet but we'll swim

back to that but it's difficult right

this is this is uh my site and it it

still needs work but

um yo who said that so like it is it is

kind of like hard to do and I actually

like it around it several times but I'm

probably going to it around it again

right uh designing stories at Bill space

and then I just keep it really simple

designing stories at Bill space and why

do I not say I tell stories at Bill

space all those different things because

I think ultimately what I'm doing is

designing those stories and so I was

like oh that's kind of interesting

um but then so like uh but yeah you can

come over here and give me your email if

you

want always

no any uh any other

bios okay which which account

Bel are you related to Jordan Bel

for dude that should be your

bio what do you guys

think simple I think it's great too

simple no such

thing you don't like it I just don't

like Flags too much wait you

don't what do you

mean it's

record too

like what there's no like uh you're just

like cake without without the without

the cream you know what I mean

a little bit like spice here more detail

I think uh I feel like get if there was

a little descrition

like yeah here's another here's a here's

a first sorry go ahead dad something

like um fighting um phone addiction one

block at a

time okay okay I like that let me just

write that down so one thing I one thing

that we do at Bill space a lot is that

we would often times write these like

cute descriptions but we usually discard

them because there's there's something

there right to kind of refine making

clear right finding um fighting phone

addiction fighting addicts one block at

a time that's totally

different but let's let's just like

start iterating on this right so the me

thing jumps out at me is why are there

like two links like which one do you

want me to go to

ideally um my personal one my personal

website cuz then there's block there and

like all the credibility and like my

story if you want to look at it I see

here's a question why can't the story

just be on

here so

cool cuz that's like part of my story

but the entirety of it I see I see I

think you should think about it let me

pull up a site an example that I thought

was actually really really good oh I

know what it is it's um

hey hold on let me try to find

this which one is

it ah

any of you seen this

one so this is made by Jason Reed and

the people who made hey.com all of the

software packages and just take a moment

to read this this actually really I'm

just going to read this out it's

actually really good um they're building

something uh

called campfire

right and look at the copy here this

like pay attention to the story Stelling

here it's really straightforward right

something happened to the business

software you used to pay for it once

install it and run it whether on

someone's computer or server for

everyone it feel like you own it and you

did today most software service pretty

good right addresses a problem then it

goes down um this is where it gets cute

but it makes sense here once upon a time

you own what you pay for you controlled

what you depended on and your privacy

and security were your business we think

it's that time again and they're

introducing it tells you what it is and

just tells you to stay tuned this is

actually really really solid launch um

site to tell you what they're building

right so my encouragement would be you

could direct people to your personal

site but the question to ask is like why

you see

um you probably also

see

this did he do this where you also see

that fars account does something similar

but you you have to remember one thing

his account is already multiple size of

yours right and so when you're just

starting out you should probably be

really really focused on making your bio

clear but directing people to One Source

One Source of

truth but let's come back to this bio um

this makes it sound like you're building

this at Bill

space right you're building this thing

at Bill space

does that make sense you guys see that

not yeah for now you yeah yeah yeah I

guess my point is uh it almost seems

like this is a product being built by

you at Bill space which could

potentially like confuse people like oh

is get block part of Bill space as a

product or is G plock truly Daniels

right that's a good confusion excuse me

that's a good

confusion uh I don't know if it's good

confusion because I'll guide you through

what I would do right and really think

about what you would do if you saw um

this particular account right you might

go building get Block at Bill space and

then you're like oh this actually really

cool and he's building this

here wait a

second I'm so confused what the hell is

Bell

space wa how does this relate to oh man

seems kind of

strange say what you're competing

between those spaces Landing

get yeah you see you're you're actually

competing three landing pages all of a

sudden

right any other last one last one me me

me you perfect do Instagram do Instagram

not not Twitter

I

I you guys in my

Instagram man this is good this is oh

follow black [ __ ]

sorry what what should uh Josh's uh bio

say no you don't have to go through the

pictures

okay I I just care about the

bio doesn't matter man the class

actually technically ended now about 20

minutes ago got to

go