Mengenal Prinsip-Prinsip Etika dalam Bisnis: Belajar dari Kasus Garuda

Summary

In 2019, Garuda Indonesia, a five-time winner for Best Cabin Crew, faced a significant setback, dropping to second place and experiencing its lowest ranking in seven years at 12th for Best World Airline by Skytrax. The airline grappled with unethical business practices, including smuggling, accounting manipulation, and unfair competition. Employee strikes and investigations by the Business Competition Supervisory Commission further tarnished its reputation. The video emphasizes the importance of business ethics, outlining seven principles to guide companies towards ethical conduct and regain their former glory.

Takeaways

• 🏆 Garuda Indonesia, a five-time winner for Best Cabin Crew by Skytrax, fell to second place in 2019.
• 📉 The airline also experienced a drop in ranking, falling to 12th place for Best World Airline, marking its lowest position in seven years.
• 🚫 In 2019, Garuda faced unethical business issues, starting with a scandal involving the smuggling of luxury goods.
• 🛂 The scandal escalated with the revocation of Garuda Indonesia's CEO in April 2019.
• 💼 Accounting manipulation was discovered in Garuda's financial statements, leading to employee strikes and pilot association protests.
• 🔍 The Business Competition Supervisory Commission investigated Garuda for potential unfair business practices.
• 🤝 Garuda was accused of duopolistic practices with Lion Group, inflating flight fares and cargo costs.
• 🚫 There were violations of director position bans, with concurrent positions held in Garuda Indonesia and Sriwijaya Air.
• 🎟️ Garuda was also implicated in monopolizing Umroh travel tickets, harming competition and causing losses for smaller agents.
• 💔 Rumors of unfair treatment towards flight attendants further tarnished the airline's reputation.
• 📜 Implementing the seven principles of business ethics could help Garuda recover and improve its standing.

Q & A

Garuda Indonesia在2019年的Skytrax排名中遭遇了什么变化？

Garuda Indonesia在2019年的Skytrax排名中从连续五年的第一名下降到了第二名，同时在最佳航空公司排名中下降了三位，位列第12名，这是过去七年中的最低排名。

2019年Garuda Indonesia面临的不道德商业问题是什么？

2019年，Garuda Indonesia面临了包括走私哈雷戴维森摩托车和Brompton自行车零件的不道德商业问题，这些问题最终导致了Garuda Indonesia CEO的撤销。

Garuda Indonesia在2019年的财务报表中存在哪些问题？

Garuda Indonesia在2019年的财务报表中存在会计操纵问题，被证明是通过会计工程手段夸大了与PT Mahata Aero Teknologi的交易，这导致了员工和飞行员协会的罢工。

Garuda Indonesia在2019年面临了哪些监管调查？

Garuda Indonesia在2019年面临了来自商业竞争监管委员会的调查，涉及不公平商业竞争的指控，如与Lion Group合谋提高航班票价和国内货运成本，以及在Garuda Indonesia和Sriwijaya Air的董事职位上的违规行为。

Garuda Indonesia在2019年有哪些关于票务垄断的指控？

Garuda Indonesia在2019年被指控垄断了朝觐旅行票务，通过五家票务代理机构封锁了中东航空公司的航线，导致小型旅行社遭受损失。

Garuda Indonesia在2019年有哪些关于员工待遇的争议？

在2019年，有关Garuda Indonesia对空乘人员在工作场所的不公平待遇的传言甚嚣尘上，这些问题对Garuda Indonesia多年来建立的成就造成了重大打击。

Garuda Indonesia如何通过商业道德原则来改善其业务？

Garuda Indonesia可以通过实施商业道德的七个原则来改善其业务，包括成为一个值得信赖的实体，对商业道德持开放态度，履行承诺和义务，不误导或夸大业务活动，成为负责任的社区公民，使用会计实践来识别和消除可疑活动，以及实行黄金法则。

Garuda Indonesia在2019年的CEO更迭情况如何？

2019年4月，Garuda Indonesia的CEO因涉及不道德商业问题而被撤销。

Garuda Indonesia在2019年的财务问题导致了哪些后果？

Garuda Indonesia在2019年的财务问题导致了员工罢工、监管调查、以及对其业务实践的质疑，最终影响了公司的声誉和市场地位。

Garuda Indonesia在2019年的排名下降对其业务有何影响？

Garuda Indonesia在2019年的排名下降对其业务产生了负面影响，这可能导致客户信任度下降和市场份额的损失，同时也增加了公司改善服务和恢复声誉的压力。