Don't buy these watches

Summary

In this video, the host discusses various watches that consumers should avoid purchasing, citing reasons from overpricing to hype-driven sales. Watches like the Tag Heuer Formula 1, despite their nostalgia, are deemed too expensive for a quartz movement. The host also advises against first-time buyers choosing skeleton or highly colorful watches, suggesting more classic options. Critiques are extended to brands like Cartier Santos Dual Time for its movement choice and Bremont's Teranova for its busy design. The video concludes with a reminder to make independent choices and consider consumer protection when buying watches, especially replicas.

Takeaways

• 💸 Don't buy overpriced TAG Heuer reissues, especially quartz watches at $1,500.
• 🏎️ TAG Heuer's collaboration with Mike Tyson for the Formula 1 watch leverages nostalgia, but consider if the hype is worth the cost.
• ⌚ For mechanical watches under $1,000, consider Tissot PRX as an alternative to overpriced quartz models.
• 🎭 Avoid skeleton watches as a first purchase due to their limited versatility in clothing的搭配.
• ✈️ The Cartier Santos Dual Time, despite its popularity, may not be the best value with a Selita movement inside.
• 🌊 Zen's Hydro series, while technically impressive, may not be practical for most due to limited service options.
• 🌌 The Omega Speedmaster in white is a good buy if you like it, but wait for the hype to die down to get it at a better price.
• 🎨 Studio Underdog and Nomos offer stylish watches, but be cautious with color choices that might not have lasting appeal.
• ⌚ Rolex watches are respected but won't impress watch enthusiasts; buy for personal preference, not for status.
• 🚧 Bremont's Terranova is a new model that might improve with time; consider waiting for refinements before purchasing.
• ⚖️ When buying watches, especially from Chinese brands, ensure there's a local service point for consumer protection and fair pricing.

Q & A

Why does the speaker suggest not buying a Tag Heuer reissued watch with an unspecified quartz movement?

The speaker suggests not buying the Tag Heuer reissued watch because it is overpriced for a quartz watch at $1,500, and there are more affordable options available in the market.

What is the speaker's opinion on the collaboration between Tag Heuer and Mike Tyson for the Formula 1 watches?

The speaker views the collaboration as a smart move leveraging nostalgia, but advises against buying the watch due to its high price and the hype-driven nature of the product.

Why does the speaker recommend against purchasing a skeleton watch, especially for first-time buyers?

The speaker advises against skeleton watches for first-time buyers because they can be too loud and don't blend well with many clothing styles, suggesting that they should start with more classic and versatile pieces.

What is the speaker's view on the Cartier Santos Dual Time watch with a Sellita movement?

The speaker believes the Cartier Santos Dual Time is overpriced at $9,000 for a watch with a Sellita movement and that the dual time feature is not well-implemented, visually overwhelming.

Why might the speaker suggest waiting before purchasing the Omega Speedmaster in white?

The speaker suggests waiting because the initial hype might cause the watch to be sold at a premium, and they predict it will become available below retail after the hype dies down.

What is the speaker's advice regarding watches with unique or novelty dials like Studio Underdog's Pizza dial?

The speaker advises caution when buying watches with unique or novelty dials, as they may not have lasting appeal and could lead to buyer's regret, especially at a higher price point.

Why does the speaker suggest not buying a Rolex to impress people?

The speaker believes that buying a Rolex to impress others is misguided because enthusiasts are not typically impressed by regular Rolex models, and non-enthusiasts do not care about the brand's exclusivity.

What is the speaker's stance on Bremont's Teranova watch?

The speaker sees potential in the Bremont Teranova but suggests not buying it in its first iteration due to its busy design. They recommend waiting for the brand to refine and update the model based on customer feedback.

Why does the speaker warn against buying watches without an in-country service point?

The speaker warns against such purchases because they lack consumer protection and can result in higher costs due to import duties and taxes, and there's a risk of poor customer service if issues arise.

What is the speaker's final advice to watch buyers regarding making decisions based on personal preferences versus external influences?

The speaker emphasizes that buyers should make up their own minds, consider the price, and not be overly swayed by influencers or the opinions of others when it comes to watch purchases.

Outlines

00:00

💸 Avoid Overpriced Hype Watches

The first paragraph discusses the pitfalls of buying watches based on hype rather than value. It critiques Tag Heuer for relaunching an overpriced quartz watch in collaboration with Mike Tyson, suggesting that despite the initial popularity, the high price for a quartz movement is unjustified. The speaker also advises against purchasing a skeleton watch from Christopher Ward due to its niche appeal and the potential for it not to blend well with everyday attire. The paragraph emphasizes the importance of considering whether the hype is temporary and whether the watch will remain appealing in the long term.

05:02

🕰️ Timeless Watches Worth the Wait

Paragraph two focuses on watches that are worth considering for their design and value. It praises the Omega Speedmaster with a white dial as a stunning and sought-after piece, recommending that enthusiasts wait for the hype to die down to get it at a fair price. The paragraph also touches on the appeal of Studio Underdog and Nomos watches, suggesting that while they are stylish, potential buyers should consider the longevity of their appeal and whether the unique designs might lead to buyer's remorse. The speaker also advises against purchasing a Rolex solely for the sake of impressing others, as it may not have the desired effect and could be seen as cliché.

10:03

⏱️ Patience for Potential in New Watch Models

The third paragraph discusses the Bremont Terranova watch, suggesting that while it may not be a great first iteration, it has potential if given time to evolve based on customer feedback. The speaker encourages a 'wait and see' approach, indicating that new models often improve over time and that it's wise to give them a chance to mature before making a purchase. The paragraph also addresses the topic of watch replicas, advocating for replicas that respect the original designs and exist in a symbiotic relationship with the original brands, while warning against those that lack local service points and consumer protections.

Keywords

💡Tag Heuer

Tag Heuer is a Swiss luxury watch brand known for its sports watches and chronographs. In the video, the speaker discusses the overpriced nature of some Tag Heuer models, particularly the reissued Formula 1 watches in collaboration with Mike Tyson. The brand is used to illustrate the concept of nostalgia in marketing and the potential for overpricing in the watch industry.

💡Quartz Movement

A quartz movement is a type of watch movement that uses a quartz crystal to regulate its timekeeping via an electronic oscillator. The video mentions an unspecified quartz movement in the context of Tag Heuer's reissued watches, suggesting that such movements are typically less expensive and less prestigious than mechanical movements, which are often preferred by watch enthusiasts.

💡Nostalgia

Nostalgia is a sentimental longing or wistful affection for the past. The video references the use of nostalgia in marketing, particularly in the relaunch of the Tag Heuer Formula 1 watch, leveraging the 80s and 90s popularity of the brand and associating it with the famous boxer Mike Tyson to appeal to consumers' emotional connections.

💡Swatch

Swatch is a Swiss watch company known for its colorful and innovative plastic watches. The video contrasts Swatch with Tag Heuer, suggesting that while Swatch watches are made of plastic, Tag Heuer's watches are metallic, implying a difference in perceived quality and value between the two brands.

💡Hype

Hype refers to the publicity and attention surrounding a product or event, often artificially generated. The video speaker advises against buying watches based on hype, suggesting that the current popularity of certain models might not be sustainable and that consumers should consider their long-term appeal.

💡Citizen

Citizen is a Japanese watch company known for its Eco-Drive technology and diverse range of watch styles. The video mentions Citizen's PRX model, which is a mechanical watch, as an alternative to the overpriced quartz watches from Tag Heuer, highlighting the value proposition of Citizen's offerings.

💡Skeleton Watch

A skeleton watch is a type of watch that reveals the internal workings of the movement through a transparent dial or case. The video discusses the Christopher Ward skeleton watch, suggesting that while it's a well-made and attractive timepiece, it might not be suitable for first-time watch buyers due to its bold and intricate design.

💡Cartier Santos

The Cartier Santos is a classic luxury watch known for its square case and Roman numerals. The video critiques the Santos Dual Time model, arguing that it combines an expensive price tag with a less-than-ideal movement and design, suggesting that consumers might prefer the simpler time-only or time-and-date versions of the watch.

💡Zenith

Zenith is a Swiss luxury watch manufacturer known for its high-quality mechanical watches and complications. The video discusses the Zenith U50 line and the Hydro series, noting the technical achievements of the latter but suggesting that its extreme water resistance and oil-filled case make it more of a showpiece than a practical watch for most consumers.

💡Omega Speedmaster

The Omega Speedmaster is a legendary watch, particularly known for its association with the NASA space program. The video encourages viewers to purchase the white-dial Speedmaster if they like it, but warns against buying it at a premium from resellers, suggesting that the watch will eventually be available at a more reasonable price.

💡Homage Watches

Homage watches are those that are inspired by or pay tribute to other, often more expensive, watch designs. The video speaker expresses a nuanced view on homages, suggesting that while they can be well-made, consumers should be cautious about purchasing watches from brands that do not have a reliable service network or consumer protections in place.

Highlights

Discussion on overpriced watches and the Tag Heuer Formula 1 reissue with Mike Tyson collaboration.

Advice against buying certain watches due to high prices for quartz movements.

Mention of the popularity of Tag Heuer watches in the 80s and 90s.

Nostalgia's role in driving sales of reissued watches.

Recommendation to consider the value of a mechanical PRX watch over a quartz one.

Warning about the hype around certain watch models and the importance of considering long-term appeal.

Suggestion to wait before purchasing to ensure the watch's design remains appealing over time.

Praise for the value and quality of the Christopher Ward C12X watch.

Caution for first-time watch buyers against purchasing skeleton watches due to their bold style.

Analysis of the Cartier Santos as a popular men's watch and critique of its dual time version.

Critique of the use of a Selita movement in a high-priced watch and its dual time functionality.

Recommendation to purchase a regular Santos over the dual time version for aesthetic and practical reasons.

Discussion on the technical achievements and serviceability of the Zenith DEFY Hydro series.

Encouragement to buy the Omega Speedmaster in white for its design and enthusiast appeal.

Advice against buying watches at a premium from flippers and the prediction of price drops post-hype.

Critique of the Studio Underdog and NOMOS Studio for their novelty dials and longevity of appeal.

Personal style advice on building a watch collection with staples before adding novelty pieces.

Opinion on the perception of Rolex watches and their impact on social status.

Critique of the Bremont Terranova as a first iteration and potential for future improvements.

Advice to consider a watch's serviceability and consumer protection when making a purchase.

Final thoughts on making personal decisions when buying watches and the value of consumer protection.

Transcripts

there are so many watches out there and

it's easy to talk about the ones you

should consider buying because there are

so many watches out there but there also

watches you shouldn't buy these are 10

watches that I think you shouldn't spend

your money on let's dive

in tag hoyya had a giant hit back in the

80s and '90s they were the Formula 1

Watchers they were hugely popular and

even I had one just like Swatch tag have

figured out that collab relaunches Drive

sales so they thought do you think

people would be willing to pay

$1,500 for a reissued watch with an

unspecified quartz movement so they

collabed with Mike Tyson and launched

the kith hoer Formula 1 watches this

makes sense Nostalgia sells and

Nostalgia for a beloved 8s watch and the

legendary ear biting lisping boxer from

the 80s was a genius move these watches

in part helped by scalpers seem to be

selling relatively well but don't buy

one of course you do you don't listen to

what I have to say but tag hoer

generally are among the most overpriced

watches out there and $1,500 for a

quartz watch is on the very expensive

side these watches should absolutely be

more expensive than a moons watch they

are not just plastic they are metallic

watches but keep in mind TSO will sell

you a mechanical PRX for

$1,000 maybe you like them and to be

honest I do think they look pretty cool

I just still say don't though because

right now it's all hype and I'm a little

bit tired of jumping from hypee train to

Hype train it's incentivizing the wrong

behavior from Brands and I also think

there's something to be said for waiting

a couple months and considering whether

you actually think this is cool or it's

just the latest barbar's rubar bar or

Gangdam Style that you'll end up hating

in 6 months but okay if it gets new

customers into the watch world and out

of the Apple watch then maybe it's okay

I'm a little bit on the fence for this

one cryistal W 12x I own 12 I love the

12 the 12 is one of the best value for

money integrated sports watches out

there today they are excellently made

they look good and are relatively

affordable it's a skeletonized model

with Christopher Ward's own sh 21

movement inside it's a really nice watch

but the reason you shouldn't buy it is

that it's a skeleton right now

everything CW does seem to be a hit the

community loves them and we go bananas

for chiming watches and moon phases and

skeletons now generally I would advise

against firsttime buyers buying a

skeleton watch they don't blend well

with a lot of clothing the details can

kind of be a bit much it's like that

floral parrot pirate shirt that you

think is cool it is but it's also loud

and shouldn't be the first thing that

goes into your wardrobe you have to

start with a plain white T-shirt or a

plain white Oxford branching out into

skeletons is for later in your watch

collecting journey and if you have the

basics down then go for it but don't

make it your first watch the C Santos is

a massively popular watch I would guess

that it's one of the most popular men's

watches in K's lineup the tanks and

pasas and panther likely sell a lot to

women but the Santos is the one men go

for I love it it's goodlooking it's a

bit of a scratch magnet but it just

wears perfectly it's dressy and it's

casual it's versatile without being

Bland in any way this year they launched

a dual time version my own personal

opinion is this watch has two problems

problem number one is that it's it's a

$9,000 watch with a celita movement

inside normally I'm not too bothered

about kier's movement decisions but this

one just seems wrong to me if you get

angry about hublo costing $88,000 with

the celita movement then the Dual time

should bug you as well the second

problem is that this isn't a great dual

time implementation it's not really

useful and it doesn't in my opinion look

particularly good the square Santos is

best as a time only or time and date

only watch with Roman numerals and all

the cier bells and whist

the Dual time is just too much visually

so I would say get a regular

Santos Zin is a niche fan favorite they

have their u50 line which has proven to

be a best Siller for Zin at 41 mm and at

11.4 mm in thickness for a watch that

goes to 500 M at under $3,000 you are

getting a lot of watch for your money

and yes nobody's ever going to go to 500

M but that's not the point the point is

that the watch could do it and that's

technically impressive and has a value

at least it does to me now they have the

hydro series these are watches that go

to 5,000 m of depth and they do this by

filling the case with oil and also doing

some other cool engineering Innovations

it's technically massively impressive

but this is to show off you can't

service this thing yourself you can't go

to any random watchmaker it has to go

back to Zin which wouldn't be the end of

the world if they were the size of Omega

but Zen is a bit smaller so it's going

to be more of a hassle it's impressive

they deserve props for what they've done

but I would just get a regular

u50 the Omega speed master in white okay

you should actually buy this watch if

you like it it's a stunner and it's a

watch that enthusiasts have been

dreaming about for years there have been

limited and low production speed masters

with white dials throughout the years

there are the Olympic models and the

Alaska projects that come to mind but

this watch is regular production there

are no limitations and if you like it

buy it but don't buy it from a flipper

don't buy it above retail if if you wait

a couple of months or so it will be

available Below Retail the speed Master

in Black never sells above retail and

once the initial hype of this watch dies

down this watch will become available

you won't have to wait years and years

and it will be cheaper on the secondary

market so if you don't have a purchase

history that guarantees you the watch

right now I would wait until production

really kicks in and you can get it

everywhere two brands in one Studio

Underdog and nomos Studio Underdog does

casual dress style watches they are most

famous for their Pizza and watermelon

dials Nas has the tangente which they

just released in something like 50

different color variations this is a

little bit like skeletons color is cool

color expresses personality but at

$1,000 or more this is not Monopoly

money and you have to take into account

the longevity of the watch how long are

you going to think that that pizza dial

is going to be fun it's the parrot shirt

again you potentially get a couple of

laughs out of it but at some point you

risk being the guy with the pirate

parrot shirt there's absolutely nothing

wrong with that but just be careful if

these watches were a couple of hundred

my reasoning might be different but

because the price point is where it is

you risk regretting it get a studio

Underdog by all means they are great

Watchers but consider carefully if the

one with the crazy dial is the wise

choice and to be clear I wasn't always

the style icon that I am today I've had

that parrot pirate shirt I've had the

screaming pink chinos and I've had

lacquered red Oxford shoes make sure you

have your Staples in place

first if you like Rolex you like Rolex

you won't get any hate from me the

reason I say don't buy a Rolex has

nothing to do with their branding or

their ads or their availability it's

about exclusivity and perception don't

buy a Rolex to impress people nobody and

I mean nobody cares enthusiasts are not

impressed by Rolex not unless it's a

long EG GMT or bite bezel a regular

Rolex is respected but nothing that

raises an eyebrow regular nonat

enthusiasts might recognize the watch

but they don't care to them it's just a

watch that midlevel managers and

recently promoted management Consultants

buy because that's what you do if it's a

woman wey one it's likely a two-tone

datejust as a gift from a husband as a

wedding gift or a birthday gift or an

anniversary gift again nobody raises

their eyebrows if you like Ro

cool buy it but after more than two

decades of watch enthusiasm under my

belt I just know that nobody cares

nobody's

impressed this was a tough one but I

might be a little bit of a crusade about

bremont if you have the time consider

watching my video about them I'm not

totally against the new brand Direction

it's bland but it's not a disaster to do

an airc and land themed branding for me

I think you shouldn't buy the teranova

because it's a first try from bremont

they're trying to do something new like

the time Automark did the 1159 the 1159

was not good in its first iteration the

dials were flat they looked cheap and

almost looked like fashion watches at

least the dials did the cases were a

whole different story but a couple of

years later they added new textured

dials and made a whole lot of changes to

the dials that just improved the 1159

models massively the teranova is not

great in its first iteration it feels

too busy and has far too much going on

on the dial and yes I've seen it in the

metal I do think though that the design

has potential and I think that if you

give it a couple of years of Real World

customer feedback then potentially

Breman can get to a better state with

his watch it's maybe not so much a don't

buy but more a don't write them off

completely statement give them a chance

to update and refine the model there's

potential in the teranova to be much

better it needs a little bit of work so

let them do that and then consider

it okay so this isn't a watch but

basically just don't listen to me you

should always make up your own mind if

you like something go for it if you

think it's an okay price go for it when

it comes to Watchers caring what others

think or being swayed too much by some

random YouTuber is not the way you

should go you do

you I've made clear on multiple

occasions that I have absolutely no

problem with homages and replicas as

long as it isn't a pure fake with a

Rolex or chudo logo of the dial I don't

care Rolex is not going to go out of

business Innovation and real watch

makers are not going to disappear

replicas can only exist because the

originals exist it's a parasitic and

symbiotic relationship I also think that

a lot of replicas are for the money

really well built again check out my

video on the subject but there's one

thing I didn't cover in my video about

homages and replicas don't buy watches

that don't have an in-country service

Point some Chinese brands have built an

EU or a US site where you get two things

that I think are very important first

the pricing reflects the actual price

when you buy from some random Chinese

company and they send directly from

China you will be hit by import duties

and taxes that pump up the price

significantly second you have zero

consumer protection $500 $250 even is

not nothing and you can forget about

some no-name Chinese company giving you

good customer service if the watch

doesn't work if they have a Us store or

an EU store you get all the consumer

protections that you would get from

Rolex or moo or Crystal a ward with a

pure play Chinese manufacturer you might

get a $5 gift voucher to me that

consumer protection has a value that's

it for this time as always if you've

enjoyed my content Please Subscribe and

click that notification button let me

know what you wouldn't Buy in the

comments and of course like subscribe

cheers