How ID FRESH FOODS built trust among customers? | PC Musthafa

Summary

The transcript details a brand's journey in promoting natural, additive-free food products. Despite their health benefits, consumers prioritize convenience. To build trust, the company set up 40 unmanned shops in apartment complexes with no cameras or salespeople. Customers were trusted to take products and pay honestly. Surprisingly, the collection rate exceeded 90%, proving profitable and highlighting the power of trust in business.

Takeaways

• 🌿 The company's products are 100% natural, with no chemicals or additives used.
• ⚖️ They emphasize a natural fermentation process to achieve the final product.
• 🛒 Consumers primarily purchase their products for convenience, not necessarily for health.
• 🤔 The company questioned consumer trust and aimed to build it through a unique experiment.
• 🏪 They set up 40 unmanned shops in apartment complexes to test the trust of customers.
• 🚫 These shops had no cameras or salespeople, relying on the honor system for payment.
• 🤑 Customers were expected to take products and leave money in a box, with no supervision.
• 😅 Apartment associations initially laughed at the idea, doubting its feasibility in India.
• 📈 The experiment was a success, with over 90% of the marked retail price collected.
• 💰 The trust-based sales model turned out to be more profitable than traditional retail methods.

Q & A

What is the main concern regarding packed food as mentioned in the script?

Packed food is generally considered unhealthy due to the addition of chemicals and preservatives.

How does the company differentiate its products from typical packed food?

The company's products are 100% natural, with no added chemicals, preservatives, or additives, and they use natural ingredients and processes for fermentation.

What is the primary reason consumers purchase the company's products according to the script?

Consumers buy the company's products mainly for their convenience, not necessarily for their natural ingredients.

What experiment was conducted to build trust with customers?

The company set up 40 unmanned shops in apartment complexes with their products in chillers, without cameras or salespersons, relying on an honor system for payment.

How did apartment associations initially react to the idea of the unmanned shops?

The apartment associations initially laughed at the idea, expressing skepticism about its feasibility in India.

What was the customer's reaction to the unmanned shops?

Customers were surprised as they had never seen such a concept before.

What was the outcome of the unmanned shop experiment in terms of sales?

The experiment resulted in a collection rate of more than 90% on the marked retail price (MRP) basis, making it more profitable than a rated business.

Why was the honor system in the unmanned shops successful according to the script?

The honor system was successful because it built trust with customers, leading to a high rate of honest transactions.

What does the script suggest about the company's approach to marketing and sales?

The company's approach to marketing and sales is innovative and focused on trust-building with customers, as demonstrated by the unmanned shop experiment.

How does the script reflect the company's commitment to natural and healthy products?

The script reflects the company's commitment to natural and healthy products by emphasizing the absence of chemicals and additives in their food items.

What challenges does the company face in convincing consumers about the health benefits of their products?

The company faces the challenge of convincing consumers to buy their products for their natural and health benefits rather than just for convenience.