My 2024 TikTok and Content Strategy l The VeeCap

Summary

In this vlog, the creator discusses the rebranding of their daily and weekly content under the new concept 'the vcap.' Despite long work hours, they plan to continue sharing compelling content, including updates on their ventures, Vayner X, and Viner media. They also delve into their involvement with NFTs, Twitch streaming, and the revival of Wine Library TV, highlighting the importance of adapting to new platforms and technologies while maintaining a sustainable approach to content creation.

Takeaways

• 🎥 The speaker is rebranding their daily and weekly Vlogs to a new concept called 'the vcap'.
• 🚀 Despite long work hours, the speaker is committed to sharing compelling content through the vcap format.
• 📅 Episodes of the vcap may vary in frequency, ranging from daily to every 4 weeks, depending on the content's interest level.
• 🤝 The speaker is actively involved in meetings related to Vayner X and Viner media, focusing on collectible and NFT technology.
• 🎶 There was an engaging and nostalgic meeting with Gary Vaynerchuk about book finance and an audio experience.
• 💻 The speaker emphasizes the importance of live streaming on Twitch and the potential of TikTok for content creation.
• 🍇 The 18th anniversary of 'wine liary TV' is celebrated, highlighting the evolution of content creation and the speed of online fame.
• 🥳 The speaker is relaunching 'wine liary TV', focusing on lesser-known Italian wines available at affordable prices.
• 📺 Plans to create short, social media-friendly versions of 'wine liary TV' for platforms like TikTok and Instagram are underway.
• 👨‍👦 The speaker discusses parenting strategies, emphasizing the importance of building a child's self-esteem over insecurity.
• 🎉 The speaker appreciates the support and recognition from their audience and looks forward to future endeavors.

Q & A

What is the new concept introduced in the vlog?

The new concept introduced is called the 'vcap', which is a recap of events since the last vlog entry.

How often does the speaker plan to release vcap episodes?

The speaker plans to release vcap episodes at least every 5, 7, or 10 days.

What is the speaker's current daily routine involving long hours?

The speaker is spending 10-15 hours in meetings in their office, focusing on Vayner X and Viner media.

What is the significance of the 18th anniversary mentioned in the vlog?

The 18th anniversary marks the first episode of 'wine liary TV' that the speaker did every day for 5 years.

What is the main goal of the relaunch of wine liary TV?

The goal is to make it more accessible and affordable to the American audience by offering $9.99 versions of epic Italian white wines.

How does the speaker plan to approach their son's education?

The speaker is considering options other than the traditional system, neither fully committing to homeschooling nor enrolling him in the system.

What is the speaker's strategy for TikTok?

The speaker plans to focus on native content creation, using techniques like green screening and duetting to engage with the platform's audience.

What is the speaker's perspective on the current state of social media and content creation?

The speaker believes that people are struggling with patience and are more focused on instant fame and wealth rather than building something sustainable.

What is the purpose of the live Twitch sessions?

The live Twitch sessions serve as a platform for the speaker to interact with the audience in a more relaxed and collaborative manner, akin to ASMR for entrepreneurs.

What was the speaker's approach to parenting as discussed in the vlog?

The speaker emphasizes the importance of understanding a child's confidence to insecurity ratio and believes that parents should be obsessed with maintaining this balance.

How does the speaker feel about the future of their content creation?

The speaker is excited about the future and is looking forward to creating content that will be valuable and interesting to reflect on in the coming years.

Outlines

00:00

🎥 Introducing the Vlog Rebrand and VCap

The speaker announces a rebranding of their daily and weekly vlogs, introducing a new concept called the 'VCap'. The VCap will be a recap video of activities since the last vlog, varying in frequency from daily to every 4-10 days. The speaker discusses their busy schedule with meetings for Viner media and Vayner X, and highlights the importance of sharing compelling content. They also mention various projects and platforms they are involved with, such as internal Viner media meetings, vriends collectible side, new technology for NFTs, and a book finance meeting. The speaker expresses excitement about the new brand and invites viewers to engage with their content on different platforms, including Twitch and TikTok. They also discuss the strategy for their TikTok presence and the relaunch of Wine Library TV, emphasizing the value of instant fame and the challenges of building sustainable success in the current digital landscape.

05:00

📺 Behind the Scenes of Content Creation and Personal Reflections

The speaker shares insights into their content creation process, including the production of Wine Library TV and its 18th anniversary. They reflect on the journey of their internet presence and the importance of creating content for the long term. The speaker also discusses their daily schedule, which includes meetings with clients, discussions on retail media, and social interactions. They mention their live presence on Twitch, providing a unique ASMR-like experience for entrepreneurs. The speaker emphasizes the value of community and collaboration, as well as the importance of understanding a child's confidence and insecurity ratio in parenting. They conclude with a personal anecdote about their son and the decision-making process regarding his education.

Keywords

💡rebranding

The process of rebranding refers to the strategy of changing the appearance and perception of a brand by modifying its logo, name, or other branding elements. In the context of the video, the speaker is discussing the transformation of their daily and weekly vlogs to a new concept called 'the vcap,' indicating a shift in their content presentation and branding approach.

💡Vcap

Vcap is a term introduced in the video that seems to represent a new content format or concept the speaker is excited about. It is likely a portmanteau of 'video capture' or similar, suggesting a recap or summary of events or content since the last update. The Vcap appears to be a way to keep the audience engaged with regular updates without overwhelming them with too much content.

💡meetings

In the context of the video, meetings refer to gatherings of individuals where discussions, planning, and decision-making take place, typically for business or organizational purposes. The speaker mentions being in long meetings related to Vayner X and Vriends, indicating their involvement in business operations and strategic discussions.

💡entrepreneurs

Entrepreneurs are individuals who create and manage businesses, often taking on financial risks to start and grow these ventures. In the video, the speaker addresses their audience, which includes entrepreneurs, indicating that the content or advice provided might be relevant to those starting or running their own businesses.

💡NFT

NFT stands for Non-Fungible Token, a unique digital asset that represents ownership of a specific item or piece of content, often used in the context of digital art, collectibles, or virtual real estate. In the video, the speaker discusses new technology related to NFTs, suggesting they are exploring or investing in this emerging digital trend.

💡Twitch

Twitch is a live streaming platform primarily used for video game streaming but has expanded to include various types of content, including music, talk shows, and more. In the video, the speaker talks about being live on Twitch, indicating their engagement with the platform to interact with their audience in real-time.

💡TikTok

TikTok is a social media platform known for its short-form videos, often set to music, where users can create and share content. In the context of the video, the speaker discusses strategies for TikTok, such as green screening and duetting, to increase engagement and grow their audience.

💡Wine Library TV

Wine Library TV is a web series created by the speaker, where he reviews and discusses various wines. The show has a significant history for the speaker, as it marks the beginning of his internet journey. In the video, the speaker mentions relaunching Wine Library TV, indicating a revival of this earlier content format.

💡ASMR

ASMR stands for Autonomous Sensory Meridian Response, a tingling sensation often experienced in response to certain audio or visual stimuli. The speaker mentions being on Twitch in a way that provides an ASMR-like experience for entrepreneurs, suggesting a calming, productive environment for their audience.

💡parenting

Parenting refers to the process of raising and nurturing children, which includes providing guidance, education, and emotional support. In the video, the speaker discusses their approach to parenting, considering the impact of homeschooling and the importance of building a child's self-esteem.

💡social media

Social media refers to web-based platforms that allow users to create and share content or participate in social networking. The speaker discusses their strategies for various social media platforms, such as TikTok and Instagram, indicating their active engagement and content creation efforts across these channels.

Highlights

Rebranding of daily and weekly Vlogs to 'the vcap' concept.

Long hours in meetings discussing 'vriends' and 'Vayner X'.

The intention to release compelling content through Vlogs.

The vcap will be a recap of activities since the last update, varying in release frequency.

Excitement about the new brand 'the vcap' and its potential.

Busy day filled with internal Viner media and 'vriends' meetings.

Discussion on collectible and NFT (non-fungible token) technology.

Audio experience with Guy Kaki on book finance.

Launch of the first episode of 'hangout Hawks co co cop winex TV'.

Emotional and nostalgic experience with Brandon on the first episode.

Live streaming on Twitch and the importance of the platform for entrepreneurs.

The strategy to become more native on TikTok using green screening and duetting.

Relaunching 'wine liary TV' with a focus on lesser-known Italian white wines.

The 18th anniversary of the first episode of 'wine liary TV'.

The impact of instant fame and wealth on content creators and the focus on sustainable growth.

Live streaming on various platforms and the announcement of a significant event.

The daily live appearances on Twitch as a form of ASMR for entrepreneurs.

The decision on whether to focus on YouTube, 'wnex TV', or 'Gary B' and the importance of social media adaptation.

The special significance of the day marking the start of the internet journey 18 years ago.

The tasting of the same wines from the first episode of 'wine liary TV'.

The appreciation for the support and encouragement from the audience.

Transcripts

Vlog what is up we are rebranding daily

V and weekly V we finally have a real

concept we call it the vcap we're

basically going to film but as you know

I'm in 10 15 hour meetings in my office

these days on vriends and Vayner X

obviously it's not the most interesting

[ __ ] for the entrepreneurs out there but

when we do have compelling stuff we're

going to put out that Vlog and we're to

get the vcap the recap of since you last

saw me so sometimes episodes are going

to come out day by day cuz they're

interesting or it going be like 4 weeks

later it'll be a vcap I don't want to do

four weeks later let's keep it at least

every 5 7 10 days and we'll just

continue from where I was to where I am

so excited about the new brand the vcap

hope you're enjoying it it's been a busy

day A bunch of internal Viner media and

vriends meetings a lot on the vriends

collectible side and some new technology

for the nft stuff Gary the audio

experience with guy Kaki on book Finance

meeting hangout Hawks co co cop winex TV

launched episode one that was so fun

just so nostalgic emotional with Brandon

here also I'm live on Twitch all the

time

twitch.tv/ garve or Gary ve.com twitch

come and hang I am mute we talk Watch

What Happens this is actually literally

happening I believe that this is the

conversation we need to be having for my

Tik Tok for my Tik Tok to become much

more native I think it's green screening

and duetting things that are happening

cuz that stuff works the way I'm going

to win Tik Tok is shows overrated

underrated Tex TV and what we're talking

about now I'm relaunching wine liary TV

today oh my God I'm doing winex TV the

point of wi Tex TV is like if you knew

what fenina and verico and all these

epic Italian white wines that people

don't know in America were there's $9.99

versions of those wines wow so you're

going to text me then those three I

might yeah we started late here don't

take away their go ahead today is the

18th anniversary of my first episode of

wine liary TV and I did that show every

day for 5 years we didn't have this

instant wealth instant Fame ecosystem

literally a kid today we'll post

something and overnight amass 100,000

followers and start on a journey of

being known and that level of speed and

it's kind of like people that win

lottery tickets they lose all their

money there's less obsession with

building something sustainable people

are no question struggling with being

patient all right Tik Tok 4 pm I'm going

live on every platform I got a big

announcement I'm doing something pretty

rad I am on Twitch live every day come

work with me it's like ASMR for

entrepreneurs where we work together

during the whole day there's Dustin he

helps us do this get over here and join

130 people that are over here there's

5'11 of you here what's up all you there

we go bunch of people are buying gifted

Subs ballsy 3301 is in the building

giving out Subs get your asses over here

I will see y'all

later

[Music]

all right twitch I'm now on with the

hangout Hawks from be friends go to

openc or blur or your favorite place I'm

going to have to mute this this is

one-on-one with just the Hawks but if

you get a hangout Hawk you can join it

love you see you 400 p.m. don't forget

GV our son is five this year we don't

want to put him into the system but we

also don't want to homeschool him

full-time what might your approach be

parenting is a very individual game I

think the real answer to life is

self-esteem versus insecurity many

people have done extremely well because

of homeschooling many have not many have

done very well in the standard school

system many have not there is no

clearcut this is what works the only

thing that is clear to me of what has

worked is the parents who've been

obsessed with trying to understand a

child's confidence to insecure ratio I

don't know if I'm going to build YouTube

wnex TV or if I'm going to put on Gary B

but what I definitely know is we're

going to make a three or four minute

version of winex TV for social okay

horizontal horizontal for Tik Tok and

Instagram okay cuz it's coming this is

my horizontal play here we go ready I'm

really excited to be doing this show and

it's a very special show because 18

years ago today I started my internet

Journey it was the first time I ever

made a piece of content content for the

internet ever we went out and found two

bottles of the three bottles that were

on the first episode of wine liary TV I

literally tasted these exact wines these

exact vintages the Verte 2001's thank

you for the opportunity to be back and

uh I hope I see you soon thank you love

you have a great

day all right awesome nice your dad's

already asking me a

call

great

job very good very

impressive thanks love you what a day

how did everybody like uh winex TV would

love to know let me know what you

thought I'm ready

for yeah yeah cool honestly the reason I

hit you guys up is like my favorite

thing in the world is to see the obvious

to me I am deeply enjoying in The Meta

because I know I'm literally going to

watch this in 36 months and be like

these [ __ ] were in the office like

it's so insane to see what you guys are

up to when there are things to celebrate

we don't take for granted the journey

that got us here and it was very sort of

like special to see your message you

worded it in such a beautiful way like

you didn't say anything like [ __ ]

you were just like we see you keep going

and we're we're going to take that with

us we don't even know how flattering

this let's take a quick photo yes please

I'd love to have it Vlog what is up let

me give you the 411 I'm about to go to

dinner with a fashion client then I have

a buffer then I have a meeting with the

new head of uh retail media kind of

running ads at Walmart and all that

stuff he's up from Atlanta big bner X

hire for us huge for that world then

there's 10-minute buffer then uh a uh a

drinks with my own old friend Bon and ba

and somebody's bringing along so that's

how this is ending also if you want to

ASMR with us day today I'm live on

Twitch all the time come hang I am mute

we talk it's kind of cool just like this

watch this watch what happens this

actually literally happens all right

twitch you're in the Vlog um and I am

going to give you a free card right here

on the spot this is The Versatile Viking

he a badass character in a 10 and I'm

going to give this to Terry hle second

Terry who else do you think of tles you

got some Terry hles in the house I'll

see you later

[Music]

vlog