The Future of GenAI and Insurtech: LIVE from AWS re:Invent

Unqork
6 Dec 202321:55

Summary

TLDRAWSのAry GuptaとAnorのFaruk Shayが、保険業界における生成的AIの影響について議論。Guptaは、AIが技術と人間の関係を変革し、保険業界では創造性、ドメイン探求、専門的な意思決定支援、新入社員のオンボーディングに影響を与えていると述べた。Farukは、保険会社がAIを積極的に採用し、操作効率化とデータのスケールでの活用を目指していると補足。両者は、AWSとAnorが提供するコードレスプラットフォームを活用し、保険業界のデジタル化を加速する可能性について語った。

Takeaways

  • 🌟 AWSのAry Guptaが保険業界のビジネス発展をリードし、北米に焦点を当てています。
  • 🔍 Ary GuptaはAWSで6年以上働いており、保険業界におけるAIと機械学習の進化に貢献しています。
  • 📈 保険業界では、創造的なアウトプット、新しいドメインの探求、専門的な意思決定支援、新しいチームメンバーのオンボーディングなど、AIの活用が進んでいます。
  • 🚀 保険会社は、AIを通じて運用効率を向上させるために積極的に実験を行っています。
  • 🛠️ 従来のチャットボットとは異なり、AIは対話形式でQ&Aを可能にし、保険業界におけるカスタマーサービスの向上に役立ちます。
  • 💡 AIは、保険業界の顧客サービスを向上させるために、リアルタイムでのサポートやカスタマイズ情報を提供することができます。
  • 🌐 保険会社は、AIを活用して、データのスケールと効果を高め、遺伝子データや外部データの統合を迅速に行うことができます。
  • 🔄 保険会社は、AIの力を最大化するために、AWSとNoCodeの能力を組み合わせることを積極的に検討しています。
  • 🔧 従来のレガシーシステムからの移行において、AWSのBedrockを使用することで、プロセスの加速と効率化が期待できます。
  • 📊 保険業界のCIOは、AIを活用して実験を行い、プロトタイピングから生産までをスケーラブルな方法で進めるべきです。

Q & A

  • AWS reinventでAry Guptaが参加したイベントの主題は何ですか?

    -Ary Guptaが参加したAWS reinventのイベントでは、保険業界におけるAWSの役割とAI(特に生成的AI)が保険業界にどのように影響を与えているかについて議論されました。

  • Ary Guptaの現在の役職は何ですか?

    -Ary Guptaは、AWSの保険業界向けのNorth America地域のMarket focused on Goto Marketをリードしています。

  • Ary Guptaは保険業界でどのくらいの経験がありますか?

    -Ary Guptaは保険業界でほぼ25年もの経験があります。

  • AWSが保険業界で注目している4つの主要なイノベーションの分野は何ですか?

    -AWSが保険業界で注目している4つの主要なイノベーションの分野は、クリエイティブなアウトプット、新しいドメインの探求、専門的な意思決定支援、そして新入社員のオンボーディングです。

  • 生成的AIが保険業界にどのように影響を与えているか?

    -生成的AIは、保険業界に多くの影響を与えています。例えば、コードの作成やデザイン、検索や要約化、パーソナライズテーションの改善、Q&A形式の対話、専門的な意思決定支援、複雑なタスクの自動化、ニューハイヤーのオンボーディングなどです。

  • 保険会社が直面している主な課題は何ですか?

    -保険会社は、コストの上昇、有機成長の難しさ、災害露出の増加、ビジネスコストの高コスト、データシステムの分断など、多くの課題に直面しています。

  • AWSとAnorが提唱するコードレスフレームワークの利点は何ですか?

    -AWSとAnorが提唱するコードレスフレームワークの利点は、迅速な開発、低コスト、ビジネスユーザーの早期参加、自動化されたプロセス、そしてよりスケーラブルなプロトタイピングから生産へとの移行が容易であることです。

  • 保険会社がAIを採用する際のアドバイスは何ですか?

    -保険会社がAIを採用する際のアドバイスは、まず低リスクな内部運用からの実験を始め、コードレスのアプローチを検討し、プロトタイピングから生産へとの移行に向けた戦略を立てることです。

  • AWSのBedrockサービスとは何ですか?

    -AWSのBedrockサービスは、事前訓練されたファウンデーションモデルへのアクセスを提供し、APIフレームワークを通じて複数のモデルにアクセスできるフルマネージドサービスです。

  • 保険会社がAI技術を採用する際のセキュリティや規制上の考慮事項はどのように対処されていますか?

    -保険会社はAI技術を採用する際に、セキュリティや規制上の考慮事項を重視しています。特に、データプライバシーや顧客情報の保護は重要であり、AIの実装にはこれらの要素が適切に取り入れられています。

  • Ary Guptaが保険業界で見ている最も興味深いトレンドは何ですか?

    -Ary Guptaは、保険業界で最も興味深いトレンドとして、生成的AIの認知的自動化機能の到來を指摘しています。これはスケールで実施可能であり、技術の進化が非常に迅速であると感じていると述べています。

Outlines

00:00

🌟 導入とゲスト紹介

この段落では、イベントのライブ配信が開始され、ゲストであるAry GuptaがAWSから加入したことが歓迎されています。Faruk Shayが保険ビジネスをリードしているAnorで、Ary GuptaがAWSの保険業界の市場に焦点を当てた北アメリカ地域をリードしていることが紹介されています。Ary GuptaはAWSに6年以上勤務しており、保険会社や再保険会社、大型ブローカー、ISV、システムインテグレーターと協力してAWSの保険顧客へのビジネス変革を促進しています。Aryは保険業界で約25年働いており、AWS re:Invent会議に出席していることを楽しみにしています。

05:01

🤖 ジェネラティブAIが保険業界に与える影響

この段落では、AIと特にジェネラティブAIが保険業界にどのように影響を与えているかについて議論されています。Ary Guptaは、ジェネラティブAIが強力なツールであり、そのような強力なツールがユーザーの手中にあることを指摘しています。保険業界においては、これまでに不可能だった様々なアプリケーションが可能となりました。また、AIがもたらした技術革新の歴史を振り返り、ジェネラティブAIがAIと機械学習の進歩の節目をもたらしたと感じていると述べています。Aryは、AWSの保険顧客が見ているイノベーションの主要な分野について4つのカテゴリに分け、それぞれについて説明しています。

10:02

🚀 保険業界の課題とジェネラティブAIの機会

この段落では、保険業界が日々直面する課題と、ジェネラティブAIがどのように役立つかについて説明されています。Ary Guptaは、COVID-19の流行以来、保険業界に起きた変化や課題について話し、マクロ経済の立場からのコストの上昇や保険会社の有机的な成長の難しさについて触れています。また、AIがデータをより効果的に利用できるようにし、保険業界の複雑なデータシステムやレガシー環境から解放される方法についても議論しています。

15:04

🛠️ 保険会社のデジタル化とAWSの役割

この段落では、保険会社がAWSの機能をどのように活用してデジタル化を進めているかについて説明されています。Ary Guptaは、AWSの顧客が特に審査機能と請求機能で活発に実験をしていることを指摘しています。AIによる支援機能や詐欺検知、カスタマーサービスの改善など、保険業界におけるAIの活用方法について詳細に説明しています。また、AWSとAnorが協力してBedrockを通じて保険会社がどのように支援されているかについても触れています。

20:04

🤝 保険CIOへのアドバイスと未来の展望

最後の段落では、保険会社のCIOや業界の他の関係者にとって、ジェネラティブAIの今後の進展に向けてどのようなアプローチを取っていくべきかについてのアドバイスが提供されています。Ary Guptaは、組織内で実験を始めることを勧め、特にAWSのBedrockを使用して事前訓練された基盤モデルにアクセスする方法について説明しています。また、AnorとAWSが協力してBedrockを活用し、保険会社がレガシーシステムの移行を加速する方法についても言及しています。保険業界の技術採用の速度と、AIの可能性を最大限に活用するための期待が表現されています。

Mindmap

Keywords

💡AWS

AWSはAmazon Web Servicesの略で、クラウドコンピューティングサービスを提供するAmazonの部門です。本動画では、AWSが保険業界にどのように影響を与えているかについて説明されています。AWSは、データ分析、機械学習、アプリケーションのホスティングなど、幅広いサービスを提供しており、保険会社がビジネス変革を遂行するのに役立ちます。

💡保険業界

保険業界は、保険サービスを提供する企業の集まりを指します。この業界は、COVID-19の流行以来、顧客の行動の変化や経済的な圧力など、多くの課題に直面しています。本動画では、AWSが保険業界の課題をどのように解決するかについて議論されています。

💡生成的AI(Generative AI)

生成的AIは、新しいデータを作成できるように設計されたAIの分野です。これは、画像、音声、テキストの生成や自然言語処理などに適用され、保険業界では新しい製品の開発やカスタマーサービスの改善などに活用されています。

💡ビジネス変革

ビジネス変革は、企業のビジネスモデルやプロセスを根本的に変えることを指します。本動画では、AWSが保険業界のビジネス変革を支援する方法について説明されています。テクノロジーの進歩により、保険会社はより効率的なサービスを提供し、顧客のニーズに応えることができます。

💡カスタマーサービス

カスタマーサービスは、企業が顧客に提供するサービスやサポートを指します。保険業界では、カスタマーサービスの向上が重要であり、生成的AIなどの技術を活用することで、カスタマーサービスの質を向上させることができます。

💡意思決定のサポート

意思決定のサポートは、意思決定プロセスを支援するために提供される情報やツールを指します。保険業界では、専門的な意思決定のサポートが重要であり、生成的AIを利用することで、専門的な意思決定プロセスを効率化することができます。

💡データ分析

データ分析は、データから意味のあるパターンやトレンドを見つけることを指します。保険業界では、データ分析が顧客のニーズやリスクを理解し、保険商品の設計や価格設定に役立ちます。AWSのサービスを利用することで、保険会社は大規模のデータを効率的に分析することができ、ビジネスの最適化につながります。

💡デジタル化

デジタル化は、紙ベースのプロセスや手動プロセスをデジタル技術に置き換えることを指します。保険業界におけるデジタル化は、手続きの効率化や顧客サービスの向上、コスト削減につながります。本動画では、AWSの技術を利用することで、保険会社のプロセスのデジタル化が進められ、ビジネスの改善が期待されています。

💡NoCode

NoCodeは、プログラミングの知識がなくてもアプリケーションを開発できるプラットフォームを指します。保険業界では、NoCodeプラットフォームを利用することで、ビジネスユーザーが自分でアプリケーションを開発でき、開発コストを削減し、スピードを向上させることができます。

💡レガシーシステム

レガシーシステムは、古いまたは過时なシステムを指します。保険業界には、多くのレガシーシステムが存在し、これらのシステムの移行や更新は大きな課題となっています。AWSのBedrockサービスを利用することで、レガシーシステムの移行を加速し、効率的なビジネスプロセスを実現することができます。

Highlights

Ary Gupta, who leads AWS's insurance industry go-to-market focused on North America, discusses the impact of generative AI on the insurance industry.

Generative AI has brought an inflection point in AI and machine learning, making significant advancements in a short period.

Generative AI empowers users to create images, videos, and write code, offering new possibilities for the insurance industry.

The potential for foundation models within generative AI is incredibly exciting, though it's still early days.

In the insurance space, generative AI is being used for creative output, domain exploration, expert decision-making support, and onboarding new team members.

The importance of choice in generative AI models and the platforms provided by AWS is highlighted, allowing for tailored solutions.

AWS's launch of Amazon Q demonstrates the game-changing potential of generative AI in technology and DevOps.

The rapid pace of generative AI development means that insurers should maintain a flexible mindset and not be tied to one model.

Insurers face challenges such as increased cost of doing business and the need for innovation to stay relevant.

Generative AI can help insurers with operational efficiencies, especially in underwriting and claims functions.

Fraud detection in claims is an area where generative AI shows promise, with the ability to flag patterns of fraud more effectively.

Improving customer experience through real-time assisted functionality is another application of generative AI in insurance.

Insurers are embracing generative AI more actively than other industries, with a thoughtful and secure approach.

Legacy migration and the use of AWS Bedrock are central to the conversation for streamlining business processes in insurance.

Ary Gupta advises insurers to start experimenting with generative AI and consider no-code solutions to accelerate the innovation process.

The combination of AWS's technology, no-code capabilities, and industry collaboration is seen as a powerful approach for insurers.

Ary Gupta and Faruk Shay encourage insurers to reach out and engage in conversations about adopting and leveraging generative AI.

Transcripts

play00:00

we're live uh

play00:02

Daniel hello and welcome everyone from

play00:05

AWS

play00:07

reinvent uh Anor is proud to have Ary

play00:11

Gupta from AWS joining us today my name

play00:13

is Faruk Shay I lead the insurance

play00:15

business at Anor welcome everyone Ary

play00:19

would love to start with a quick intro

play00:21

from your side uh tell the viewers about

play00:24

your background what you do at AWS and

play00:26

it's a pleasure to have you here yeah

play00:28

thank you Faruk uh and thank you to the

play00:30

uncork team for having me so my name is

play00:33

arti Gupta and I lead aws's insurance

play00:36

industry goto Market focused on North

play00:38

America region and I've been with um

play00:42

with AWS for over six years now what I

play00:45

do in my current role is I really uh

play00:48

lead the business development and go to

play00:50

market working with both BNC and life

play00:52

insurance companies re reinsurance

play00:55

companies large Brokers so really

play00:57

anything in the insurance space along

play00:59

with our isvs and system integrators and

play01:02

really just helping them effectively

play01:05

position the benefits of AWS to

play01:07

Insurance customers to really drive that

play01:10

business transformation um with the line

play01:13

of various lines of business so I've

play01:15

been working in the insurance industry

play01:17

for almost 25 years um and really happy

play01:20

and excited to be

play01:22

here it's a pleasure having you I'm

play01:25

super excited about the conversation I

play01:27

was saying this to somebody earlier the

play01:29

AWS 3 invent conference like always it's

play01:33

such a magnificent event and this year

play01:35

yeah with all the kind of activity

play01:37

around gener like generative AI it's

play01:40

been exceptional to be here I guess to

play01:43

kick off the discussion maybe we can

play01:44

start there right it's a Hot Topic AWS

play01:47

is doing a lot of work in gen would love

play01:49

to get your perspective on how gen is

play01:52

influencing the insurance

play01:54

industry yeah absolutely you know I was

play01:57

actually it's funny you say that I was

play01:58

thinking about the last year's reinvent

play02:01

and the reinvent this year right I think

play02:04

geni was not as you know probably not

play02:07

even mentioned at last year's reinvent

play02:09

so how so much has changed in a way like

play02:12

so much advancement has been made when

play02:14

it comes to AI more broadly but

play02:16

specifically gen and I feel like you

play02:19

know gen has really brought an

play02:21

inflection point in our kind of Journey

play02:24

of overall Ai and machine learning and

play02:26

if you really look at the history it has

play02:29

really always been about change and lot

play02:31

of that change has been driven by

play02:34

technology um I feel what's really

play02:37

different with Gen and I think the hype

play02:39

is real and obviously a lot of our

play02:41

customers are super excited about it we

play02:43

are very excited about it but there are

play02:45

a couple things um in my opinion that I

play02:48

feel are very different right so first

play02:50

thing is I think if you just like purely

play02:52

look at gen I think it's a very very

play02:54

powerful tool but the beauty is that

play02:57

something so powerful is now directly in

play03:00

the hands of users so users can go

play03:03

around and play around with it and do

play03:05

things like creating images videos

play03:07

writing code and all that stuff right so

play03:10

even in terms of insurance there's lot

play03:13

of different applications that you know

play03:16

traditionally were not quite possible um

play03:20

but now with geni that um business users

play03:23

can just jump in and start playing with

play03:25

it and then the second thing I think

play03:27

with Gen more broadly speaking is

play03:30

historically has just been about you

play03:32

know writing technology writing software

play03:35

and then humans had to kind of learn how

play03:37

to really um derive value from that

play03:40

software and Technology gen again has

play03:43

really just reversed that it has just

play03:45

made the whole process so much easier by

play03:48

giving those tools in the hands of the

play03:50

users and I think the potential for

play03:53

foundation models within you know gen in

play03:55

particular is incredibly exciting um and

play03:59

having said that that I would say it's

play04:00

still very early days because as you

play04:02

kind of think about the the key areas of

play04:06

innovation that at least we see from an

play04:08

AWS standpoint with our insurance

play04:10

customers I would say more broadly

play04:12

they're kind of falling in the four key

play04:15

buckets number one would be creative

play04:17

output whether that's just you know U

play04:20

writing code or designing or modeling

play04:23

really being used behind the scene and

play04:25

improving that search and summarization

play04:27

and personalization so I think that

play04:30

really gaining a lot of traction um in

play04:32

in the insurance space second thing I

play04:34

would say would also be new domain

play04:37

exploration where it's very much in a

play04:40

Q&A very conversational type of format

play04:43

that historically we have not seen um

play04:46

kind of play out with the traditional

play04:48

chat Bots and then um the expert

play04:51

decision making support um I think for

play04:54

Rook you probably see a lot more use

play04:56

cases on that front too where it's the

play04:57

human in the loop almost as an assistive

play05:00

functionality where um whether it's in

play05:02

underwriting or claims you can have an

play05:06

assistant so to speak powered by gen to

play05:09

really kind of automate the complex task

play05:13

that really save that human cognitive

play05:15

power for those things that require

play05:17

human intelligence but reducing the

play05:19

consideration set of things that they

play05:21

may need to consider and then of course

play05:23

we also see that in onboarding new team

play05:26

members into potentially complex subject

play05:28

area so I think the use case is a really

play05:31

really uh powerful and very diverse set

play05:34

of use cases that we are seeing in the

play05:36

insurance space curious about your

play05:38

thoughts as well it's been

play05:41

fascinating looking at the uh keynote

play05:44

yesterday uh at aw3 invent and they were

play05:47

talking about the importance of choice

play05:51

right the ability for you as these

play05:52

models get developed in generational AI

play05:55

to or generative AI to be able to

play05:58

leverage the right model for the right

play06:00

capabilities and the kind of platform

play06:04

and choice that AWS provides through

play06:06

bedrock that was fascinating to see it

play06:09

was also very interesting with the

play06:11

launch of um AWS or Amazon Q right which

play06:15

all so we were we were spending some

play06:17

time with a number of our clients who

play06:19

have uh technology and devops

play06:23

capabilities uh and and folks who spend

play06:25

all their time looking to automate those

play06:28

functionality but the ization of gen in

play06:31

that context really is a game changer

play06:33

right like it's you need to SP

play06:35

environments and ec2 instances and so

play06:38

forth and you can you can actually just

play06:39

have a conversation with some like a

play06:42

technology capability that helps you do

play06:44

that right so the learning curve the

play06:46

adoption the speed and automation that

play06:48

you would expect like it's like

play06:50

fantastic to see and in fact like the

play06:52

one of the biggest observations uh

play06:55

client made today was it's moving so

play06:58

fast we just just don't know what it in

play07:00

six months right like it's only been to

play07:02

your point less than a year since we all

play07:06

like become familiar with the technology

play07:08

and the word of geni but it's moved so

play07:11

fast and across so many kind of areas

play07:14

right like

play07:15

marketing engagement customer engagement

play07:18

servicing

play07:21

technology Amazon whisper automation

play07:24

productivity there there's so many

play07:26

fronts here right so the confusing a

play07:29

little bit to say what it might be six

play07:31

months from

play07:32

now oh yeah I mean new models I feel

play07:35

like are just coming out every day and

play07:37

new features and functionalities so

play07:40

right so and I I always tell our

play07:41

customers as we are working with Gen um

play07:43

use cases or proof of concept to really

play07:47

maintain like a mindset a flexible

play07:50

mindset and not not necessarily being

play07:52

tied to just one model because the

play07:55

models just are you know coming out

play07:57

every day more and better and faster um

play08:02

and that's the beauty of Technology

play08:04

there it's fascinating the the the way I

play08:07

think about gen is that this is there's

play08:10

been many Technologies like cloud and

play08:11

rpas and like you know uh blockchain and

play08:16

but this is the first time you're seeing

play08:18

really the cognitive automation

play08:20

capability oh absolutely right at scale

play08:24

which is very very exciting I I wanted

play08:26

to check with you right like in that

play08:28

context how do you see there's this

play08:31

world of cognitive automation gen

play08:34

capabilities models and and services

play08:37

coming out but at the same time as you

play08:39

look at insurers and the industry

play08:41

broadly what are some of the challenges

play08:43

that you see on a day-to-day

play08:45

basis yeah you know um it's funny you

play08:48

ask so I think few things I would say

play08:50

within the last two years because it's

play08:53

interesting right so in the spectrum of

play08:56

um Insurance in particular but even more

play08:58

broadly I I think covid brought in some

play09:01

Behavior changes and um you know just

play09:04

different challenges that came with

play09:06

covid but now coming out of covid right

play09:08

so this postco

play09:11

era so it kind of put these pressures

play09:14

more kind of an economic standpoint and

play09:17

you know we all hear about inflation we

play09:19

all hear about just you know the higher

play09:21

cost of doing business so I I think both

play09:25

in the personal General Insurance space

play09:28

as well as life Insurance base what we

play09:30

are first of all seeing is just in terms

play09:33

of an overall macroeconomic standpoint

play09:35

is just the cost of doing business is

play09:37

higher plus I think that organic growth

play09:41

for insurance companies is has been

play09:43

challenging right like the PNC insurance

play09:45

companies are really struggling more I

play09:48

would say from a profitability

play09:49

standpoint the catastrophic exposures

play09:52

are at kind of at an all-time high and

play09:55

like I said the cost of doing business

play09:57

is you know higher so

play09:59

and insurance as you know there's always

play10:01

like a lag in terms of being able to

play10:04

catch up to the right rate for the right

play10:06

risk so I think that's going on on the

play10:08

life insurance side what I'm seeing

play10:11

talking to our customers is I think

play10:13

they're just looking for that Innovation

play10:15

um in terms of making those um you know

play10:18

whether it's the term life an nudies

play10:20

those you know typical products in the

play10:22

Life Insurance space making them really

play10:24

more relevant um for their and customers

play10:27

being able to appeal to the younger

play10:29

Generations being able to make that ease

play10:32

of doing business direct to Consumer

play10:34

channels uh elevating the customer

play10:36

experience right like so all those

play10:38

challenges are really even more

play10:40

highlighted I feel in today's world and

play10:44

I'm I'm really hoping as as we you and I

play10:46

are kind of just discussing about the um

play10:49

promise of Genna I think these all these

play10:53

areas really can you know be good

play10:55

candidates for that experimentation and

play10:58

really bringing first of all those

play11:00

operational efficiencies to kind of take

play11:02

take out the cost uh but also being able

play11:05

to leverage data um at scale and more

play11:09

effectively because again you know I

play11:11

think insurance has been kind of really

play11:13

notorious for having this disparate Data

play11:15

Systems and Legacy environment um and

play11:19

being able to really kind of break free

play11:21

from that and get into use cases where

play11:23

you can really liberate not just your

play11:25

internal data but uh you know attack on

play11:28

your external third party data and being

play11:30

able to do it with really um speed

play11:33

velocity and at scale so I think those

play11:36

those are kind of my things like I think

play11:38

they the customers are facing but I

play11:40

think there's definitely a lot of

play11:42

potential in addressing those risks this

play11:44

is such an exciting time I always think

play11:47

about it when we when we talk about the

play11:49

challenges that the industry has faced

play11:51

right but if I if I put together all the

play11:54

Innovation and capabilities that

play11:56

AWS has provided over over the years

play11:59

right all the way from like just the

play12:01

cloud capabilities and the serverless

play12:04

capabilities and and kind of how we had

play12:07

uncor think about codess and then you

play12:09

add then to the mix right I would love

play12:11

to get your perspective on how are you

play12:13

seeing opportunity for insurers to

play12:15

leverage some of these capabilities

play12:18

together to exrate their

play12:20

Journey yeah I think the key areas that

play12:23

I'm kind of seeing a lot of um interest

play12:25

and experimentation number one you know

play12:28

that operational efficiency that I was

play12:30

talking about so I think the two key

play12:32

business units that pop up over and over

play12:34

again is in underwriting uh functions

play12:37

and claims functions right because again

play12:40

there are um I mean if you think about

play12:42

from a traditional standpoint I would

play12:44

say for example our AWS customers are

play12:47

using what we call intelligent document

play12:49

processing but I think what happens

play12:52

traditionally with those models is you

play12:54

still have to train a lot of your

play12:56

documents um and the data to to be able

play12:59

to you know get the outputs that you're

play13:01

Desiring um but the hope with now gen

play13:04

and the experimentation that we are

play13:06

seeing is that these models are

play13:09

generalized and trained upfront so

play13:11

they're much more immediately Deployable

play13:13

and being able to kind of get the

play13:15

results and also with better accuracy so

play13:18

I think that assisted functionality

play13:20

again I'm not saying that there are

play13:22

going to be decisions kind of you know

play13:23

automated decision making happening in

play13:25

underwriting in claims but definitely

play13:28

being able to enhance those processes

play13:31

and really kind of cut down on those

play13:33

manual tasks um are some of the areas we

play13:36

are seeing same thing with on the claim

play13:38

side you can have all your adjuster

play13:41

notes and stuff like that being able to

play13:44

um automate and summarize so you know

play13:46

you can extract the relevant information

play13:49

much more timely and really speed up the

play13:51

claims resolution process and then also

play13:54

I'm seeing um on the fraud detection

play13:56

standpoint uh from a claims again claims

play13:59

functionality where I think gen is

play14:02

showing a lot of Promise being able to

play14:04

kind of look at the data holistically

play14:06

and being able to flag those patterns of

play14:08

fraud again you know fraud is a big area

play14:11

of interest uh within the insurance

play14:13

industry and then last but not the least

play14:15

overall from a customer experience

play14:17

standpoint U I think that's again that

play14:20

real time assisted functionality for

play14:23

your call center Representatives being

play14:25

able to guide them and when you have an

play14:28

angry customer on the line or being able

play14:30

to kind of Coach them through it in real

play14:32

time with Gen being able to summarize

play14:35

and present that personaliz information

play14:38

the next best action I think those um

play14:41

all areas I think show a lot of promise

play14:45

and this is this is such an interesting

play14:47

space right like uh as I think about

play14:51

today all of our customers are very

play14:54

actively experimenting with Gen right

play14:57

and what we have seen generally and I'm

play14:59

I'm sure like as we work together on so

play15:01

many clients we're seeing the same thing

play15:03

that the insurers are actually embracing

play15:06

Genai much more actively than they've

play15:08

ever embraced any technology yes faster

play15:11

than most Industries have right like so

play15:13

it's very fascinating for insurers just

play15:15

kind of engage with technology this

play15:17

quickly but they're also very thoughtful

play15:20

about it right like there's always the

play15:22

security conversation and I think people

play15:24

beyond that already there's also a lot

play15:26

more of the experimentation for on

play15:29

internal use cases like underwriting

play15:31

claims marketing devops and so forth and

play15:34

then there is also to your point they're

play15:36

very thoughtful about not trying to

play15:38

automate the decision making but rather

play15:40

digitize the process of decision making

play15:43

right human in the loop whether it's

play15:46

underwriting whether it's claims

play15:48

adjudication fraud and so forth but

play15:51

getting the you know the the difficult

play15:53

manual pieces of the process out of the

play15:55

way in a more digitized process manner

play15:58

right like so that that's very exciting

play16:00

I did I I also wanted to you know the

play16:02

more we work together there's a lot of

play16:05

work that we are seeing from a legacy

play16:07

migration perspective right like and

play16:08

Bedrock is the central theme in this

play16:10

conversation right so whether it's goal

play16:12

migrations and there's very early

play16:15

emerging successes in this area right we

play16:17

we're seeing this where insurers are

play16:21

actively looking to address the biggest

play16:23

problem that we have had in the industry

play16:25

right for a long time which is all about

play16:27

Legacy migrations desperate systems like

play16:31

the whole plora of of systems and

play16:34

infrastructure that you can you can

play16:36

think about and I'm I'm very excited

play16:39

about the potential for using llms using

play16:42

jna for legacy migration bedrock and the

play16:46

functionality it provides to

play16:48

accelerating the journey for the

play16:50

industry to streamline their business

play16:52

right like uh from your perspective like

play16:55

what would your advice be to insurers as

play16:57

they're thinking about ni as you're

play16:59

thinking about the amount of innovation

play17:01

aw is bringing how would you think about

play17:04

what an insurance CIO should be looking

play17:06

to do over the next few months over the

play17:09

next year what what does success look

play17:11

like for

play17:12

insurers yeah no great question I think

play17:15

number one I would say that you know

play17:18

experimentation is the key I think as

play17:21

the you know as in your organization

play17:23

you're kind of finding like these use

play17:26

cases that again could be internal could

play17:28

be low risk more from a regulatory

play17:30

standpoint so not really automating the

play17:32

decision- making but more from an

play17:34

operational standpoint I would say start

play17:37

um you know kind of experimenting there

play17:40

um but you know even even I I do want to

play17:42

kind of bring to a point um you know

play17:45

about the partnership that we have Faruk

play17:48

you know AWS and uncor as we have worked

play17:51

together through several different um

play17:53

customers I think what your organization

play17:55

is able to bring in is that code L

play17:58

aspect and that kind of becomes the glue

play18:00

in this conversation too what I really

play18:03

like about that is as you're

play18:05

experimenting and you're working with

play18:06

Partners such as your organization I

play18:09

think not only you are gaining the

play18:11

agility so three times faster but also

play18:14

that reduced cost in terms of 70 almost

play18:16

70% you know reduced maintenance cost

play18:20

and again as the name suggests no code

play18:22

generated no code needed and being able

play18:24

to bring your business users into the

play18:27

process early on on I think that's

play18:29

really huge because historically the way

play18:32

things have worked and I've grown up in

play18:33

the insurance spaces you know business

play18:36

rules you know are defined and then

play18:37

they're kind of thrown over to the

play18:39

developer side and then they kind of

play18:41

build something and then you go back to

play18:43

the user

play18:44

testing I think with with a partner like

play18:47

yours I think what we are seeing jointly

play18:50

and I would love to hear your thoughts

play18:52

too where you know you can just go in

play18:54

with a codeless framework and being able

play18:56

to kind of Build That Joint Le with the

play18:58

business users being part of the process

play19:01

faster and better at a reduced cost so

play19:03

first of all yeah I mean so I think as

play19:06

the cios or any Persona in the

play19:08

organization is thinking about and you

play19:11

know bedrocks in particular you know

play19:13

that's really the easiest way um from an

play19:16

AWS standpoint to access pre-trained

play19:19

Foundation models with a single API

play19:21

framework that can really provide access

play19:24

to multiple models because it's a fully

play19:26

managed service with API access is um

play19:29

and by default it's not trained on

play19:31

customer data and prompts but it really

play19:33

kind of achieve that domain adaptation

play19:36

mainly by providing custom data through

play19:38

through the prompt and really new

play19:41

features are coming out so we have now

play19:43

agents for Bedrock which really gives

play19:45

you the enable generative AI apps to

play19:49

complete the task in just a few clicks I

play19:51

mean that's really nice and also being

play19:53

able to connect your own data to bedrock

play19:56

um and I know some of the work uh a s

play19:58

and uncor is doing jointly leveraging

play20:01

Bedrock um in that in that framework is

play20:03

something we can also talk about

play20:05

especially you know around Cobalt

play20:07

migration and whatnot but I think those

play20:09

are all the uh you know tips I would

play20:11

give that just start experimenting and

play20:13

consider codess as part of the process

play20:17

this is this is great right and this is

play20:19

what we are seeing across the industry

play20:21

right like there's a method of bringing

play20:24

the power power of three right like the

play20:26

the right AWS as the biggest kind of

play20:30

Provider of technology and innovation in

play20:32

this space and the codeless capability

play20:34

to accelerate the journey I know

play20:36

everyone's thinking actively about

play20:37

prototyping but very quickly you to

play20:40

consider how do we go from prototyping

play20:42

to production in a scalable manner

play20:45

similar to how you know everything

play20:47

everything in technology and Innovation

play20:48

needs to have that mindset of how do you

play20:51

go from prototyping to production and

play20:54

how do you Leverage The Power of of AWS

play20:57

Oncor and the

play20:58

kind of industry together to streamline

play21:00

so it's as I said again very exciting

play21:03

times um I'll close with the like please

play21:07

reach out AWS onor reach out to either

play21:10

Ary or myself would love to engage in

play21:12

this conversation with the industry

play21:14

there's a lot of work underway and I'm

play21:16

very impressed by the amount of

play21:18

excitement within the insurance industry

play21:20

on adopting technology faster than I've

play21:24

ever seen before and would love to be

play21:26

part of the journey and and build this

play21:27

together together so thank you Ary for

play21:29

joining us today and really appreciate

play21:31

your always a pleasure uh to be at ews

play21:34

reinvent and super exciting times for

play21:36

the industry ahead yeah thank you for

play21:39

having me great conversation and yeah

play21:42

anybody looking to jump into this and

play21:44

start experimenting please reach out to

play21:47

Faruk reach out to me we' love to help

play21:50

you take care thank you

Rate This

5.0 / 5 (0 votes)

Related Tags
AWS再発明保険業界Arit GuptaFaruk ShayAI技術Genビジネス変革デジタル移行理赔自動化顧客体験Noコード
Do you need a summary in English?