Live Webinar: Authentic Personal Branding by Prof. Dr. Hubert Rampersad

Summary

In this event, Hubert Rampersant emphasizes the significance of authentic personal branding, contrasting it with superficial self-promotion. He discusses the importance of aligning personal branding with values, dreams, and actions, and introduces his holistic system for personal development. Rampersant calls for Iranians to take responsibility for their personal growth to contribute to a better Iran. He also touches on the need for ethical leadership and personal integrity, highlighting the importance of delivering on promises made to others. The talk concludes with a focus on sustainability and the role of personal branding in creating a strong, ethical society.

Takeaways

• 🌟 Authentic personal branding is crucial for personal and national image enhancement, as it goes beyond mere promotion and involves redefining oneself with integrity.
• 📚 The Brand Makers Group in Tehran selected a significant topic, emphasizing the need for Iranians to rebrand themselves to contribute to a better global perception of Iran.
• 🎓 Hubert Rampersant, the speaker, published a book about authentic personal branding a decade ago, featuring Barack Obama on the cover, highlighting the importance of ethical and smart branding.
• 💡 The speaker advocates for an 'inside-out' approach to personal branding, suggesting that it should stem from one's values, dreams, and actions rather than external marketing tactics.
• 🌱 The concept of personal branding is linked to the development of a better world, where individuals are encouraged to be innovative, creative, and ethical to foster a new generation of leaders.
• 🔍 The speaker emphasizes the importance of self-awareness and self-improvement, urging individuals to reflect on their purpose and legacy to build a strong personal brand.
• 🚫 Authentic personal branding is distinguished from 'fake' branding, which is criticized for being unsustainable and lacking in personal integrity and ethical leadership.
• 🌐 The speaker calls for a global movement towards authentic personal branding, starting with individuals and extending to nations, to create a more harmonious and respectful world.
• 📈 The speaker introduces a holistic system for personal development that includes defining one's mission, vision, and key roles, and translating these into actionable objectives and measures.
• 📖 The upcoming book launch in Iran is seen as a significant step towards implementing authentic personal branding principles and fostering personal and national growth.

Q & A

What is the main theme of the event Hubert is speaking at?

The main theme of the event is 'authentic personal branding,' which emphasizes the importance of being genuine and redefining oneself as a better human being rather than just promoting oneself.

Why is personal branding important for Iran according to Hubert?

Hubert suggests that personal branding is important for Iran because the country needs a new brand image globally. He believes that before rebranding Iran, individuals must rebrand themselves to contribute to a better global perception of the country.

What does Hubert believe is the foundation of authentic personal branding?

Hubert believes that the foundation of authentic personal branding lies in one's values, dreams, and the willingness to write them down and implement them. He stresses that vision without action is hallucination.

What does Hubert's holistic system of authentic personal branding involve?

Hubert's holistic system involves being smart, ethical, innovative, and creative. It starts from within, focusing on personal values and dreams, and requires individuals to take responsibility for their own development.

What is the significance of the book Hubert published with Barack Obama on the cover?

The book signifies Hubert's goal to help people globally to develop a better world with better individuals. It serves as a testament to his commitment to authentic personal branding and ethical leadership.

How does Hubert define the difference between authentic and fake personal branding?

Authentic personal branding, according to Hubert, is an inside-out approach that aligns with one's values and promises, while fake personal branding is an outside-in approach focused on marketing and sales without genuine substance.

What is the role of personal integrity in personal branding according to Hubert?

Personal integrity is crucial in personal branding as it ensures that one's actions align with their promises and values. Without integrity, a person's brand can be damaged if they fail to deliver on their promises.

Why does Hubert emphasize the importance of ethical leadership in his talk?

Hubert emphasizes ethical leadership because he believes that leadership globally is lacking in ethics, and he sees authentic personal branding as an essential part of fostering ethical leadership.

What is the connection Hubert makes between personal branding and the development of nature and respect for animals?

Hubert connects personal branding with the development of nature and respect for animals by advocating for a holistic system that harmonizes personal human development with the well-being of the environment and animals.

What is the significance of the framework Hubert developed for personal development?

The framework Hubert developed is significant because it provides a structured approach for individuals to discover, re-engineer, and redesign themselves. This process is essential for creating a strong personal brand based on self-awareness and continuous development.

How does Hubert suggest individuals can redesign themselves and attract success?

Hubert suggests that individuals can redesign themselves and attract success by following a systematic approach outlined in his book, which includes defining a mission, vision, key roles, objectives, measures, and actions. Implementing these elements consistently can lead to personal transformation and success.