Helium 10 vs Book Bolt vs Publisher Rocket - Which is Better?

Summary

Dans cette vidéo, Paul Miles compare trois outils essentiels pour la vente de livres sur Amazon : Helium 10, Book Bolt et Publisher Rocket. Il examine leurs fonctionnalités telles que la recherche de mots clés, la recherche de niches, la recherche de catégories et d'autres fonctionnalités utiles telles que la conception de couvertures et deintérieurs de livres. Paul partage son expérience personnelle avec ces outils et évalue leur efficacité pour améliorer la visibilité et les ventes des livres sur Amazon. Il fournit également des informations sur les prix et les structures d'abonnement des différents outils, aidant les auteurs et les éditeurs à choisir celui qui convient le mieux à leurs besoins.

Takeaways

• 🔍 La recherche est essentielle pour la vente de livres sur Amazon, et les outils de recherche peuvent accélérer le processus.
• 📈 Helium 10, Book Bolt et Publisher Rocket sont trois outils couramment utilisés pour la recherche.
• 🔑 Helium 10 offre plusieurs modules, dont Magnet pour la recherche de mots clés et Cerebro pour la recherche inverse d'ASIN.
• 📊 Magnet fournit des informations sur le volume de recherche, les produits concurrents et un score Magnet IQ.
• 🔎 Book Bolt propose une recherche de niches détaillée avec sa fonctionnalité Cloud, montrant les meilleures ventes et les tendances.
• 🚀 Publisher Rocket offre une recherche de catégories avec des informations sur les meilleures ventes et le nombre de ventes nécessaires pour atteindre le premier rang.
• 📚 Book Bolt dispose également d'outils de conception de couvertures et d'intérieurs de livres.
• 💰 Helium 10 est probablement le plus cher, offrant des essais gratuits limités et des abonnements variés.
• 💸 Book Bolt propose un modèle d'abonnement avec un essai gratuit de trois jours et des réductions possibles.
• 💵 Publisher Rocket nécessite un paiement unique, ce qui peut être préférable pour ceux qui ne souhaitent pas un abonnement.
• 📝 Choisir entre Helium 10 et Publisher Rocket dépend de la préférence pour un modèle d'abonnement ou un achat unique, et de la nécessité de recherche de mots clés.
• 👍 Si vous trouvez la vidéo utile, n'oubliez pas de liker, vous abonner et activer les notifications.

Q & A

Quelle est l'importance de la recherche pour la vente de livres sur Amazon?

La recherche est essentielle pour que vos livres soient classés et mis en avant auprès des clients sur Amazon.

Quels sont les trois outils les plus utiles mentionnés dans la vidéo pour la recherche de livres sur Amazon?

Les trois outils mentionnés sont Helium 10, Book Bolt et Publisher Rocket.

Quelles sont les principales fonctionnalités des outils de recherche que Paul Miles compare dans la vidéo?

Les fonctionnalités principales comparées sont la recherche de mots clés, la recherche de niches, la recherche de catégories, ainsi que d'autres fonctionnalités utiles telles que la conception de couvertures et de designs intérieurs.

Quel est l'avantage de l'outil Magnet de Helium 10 pour la recherche de mots clés?

L'outil Magnet de Helium 10 fournit un grand nombre de mots clés, des estimations de volume de recherche sur Amazon, le nombre de produits concurrents et un score Magnet IQ pour évaluer la pertinence des mots clés.

Quelle est la particularité de l'outil de recherche de niches de Book Bolt?

L'outil de recherche de niches de Book Bolt, appelé Cloud, fournit des informations sur les niches les plus vendues et les tendances, avec des données détaillées telles que le classement des meilleures ventes, les estimations des ventes mensuelles et les classements des meilleures ventes.

Quel est l'avantage de Publisher Rocket pour la recherche de catégories?

Publisher Rocket propose des suggestions de catégories avec des informations sur le classement des livres les mieux vendus dans ces catégories et le nombre approximatif de ventes nécessaires pour atteindre le premier rang dans une catégorie.

Quels sont les outils de conception inclus dans Book Bolt?

Book Bolt inclut des outils de conception de couvertures et de designs intérieurs, avec des fonctionnalités telles que la sélection de polices, l'ajout d'images, des effets spéciaux, des calques et des modèles prédéfinis.

Quelle est la tarification de Helium 10?

Helium 10 propose un accès gratuit limité, ainsi que des abonnements payants avec différents niveaux (Platinum, Diamond, Elite) qui varient principalement par le nombre de recherches autorisées par mois. Il est également possible d'abonner individuellement à certains modules.

Quelle est la tarification de Book Bolt?

Book Bolt propose un abonnement à 9,99 dollars pour les fonctionnalités de base, et 19,99 dollars pour inclure l'outil de création d'intérieurs de puzzles. Il y a également une offre d'essai gratuit de trois jours.

Quelle est la tarification de Publisher Rocket?

Publisher Rocket nécessite un paiement unique de 97 dollars, ce qui peut être préférable pour ceux qui ne souhaitent pas un abonnement récurrent.

Quel est le verdict final de Paul Miles concernant l'utilisation de ces outils?

Paul Miles recommande de choisir entre les abonnements récurrents ou l'achat d'un outil à prix unique en fonction des besoins et des budgets. Il mentionne que Helium 10 est le meilleur pour la recherche de mots clés, tandis que Book Bolt est un outil polyvalent, surtout pour la recherche de niches et la conception de couvertures et de designs intérieurs.

Outlines

00:00

📚 Introduction to Book Selling Tools

The video introduces the importance of research for selling books on Amazon and presents three main tools: Helium 10, Book Bolt, and Publisher Rocket. The speaker, Paul Miles, shares his personal experience with these tools and outlines the key areas for comparison: keyword research, niche research, category research, and additional features like cover and interior design. The focus is on how these tools can help sell more books and improve visibility on Amazon.

05:02

🔍 Keyword Research Comparison

This paragraph delves into the keyword research capabilities of the three tools. Helium 10's Magnet tool is highlighted for its extensive keyword list and metrics like search volume and competing products. Book Bolt is noted for providing fewer but more relevant keywords, while Publisher Rocket offers a mix of keyword information and additional data like Google searches and average monthly earnings. The speaker ranks Helium 10 first for keyword research, Publisher Rocket second, and Book Bolt third.

10:04

📈 Niche and Category Research

The speaker discusses niche research, where Book Bolt stands out with its 'Cloud' feature, providing insights into trending niches and best-selling books. Helium 10 lacks a niche research tool, and Publisher Rocket does not offer the same level of detail. For category research, Publisher Rocket provides more comprehensive data, including average best sellers ranks and sales needed to reach the top spot. Book Bolt offers category suggestions based on keyword relevance.

15:06

🎨 Additional Features and Pricing

Book Bolt is highlighted for its additional features, including book cover and interior design tools, which are particularly useful for creating book interiors and covers. Helium 10's pricing is discussed, with various subscription levels offering different numbers of searches per month. Book Bolt's subscription model and Publisher Rocket's one-time payment are also mentioned, with a brief overview of the pricing structures for each tool.

💰 Conclusion and Tool Recommendations

The video concludes with a summary of the tools' usefulness and a recommendation based on the user's needs. Helium 10 is recommended for extensive keyword research, while Publisher Rocket is suggested for a one-time payment option. Book Bolt is presented as an all-round tool, especially for niche research and design features. The speaker encourages viewers to consider their specific requirements and financial capacity when choosing between subscription-based or one-time payment tools.

Keywords

💡Selling Books on Amazon

La vente de livres sur Amazon est le thème principal de cette vidéo. Cela implique la stratégie de placement des livres sur la plateforme de commerce en ligne pour atteindre un large public et augmenter les ventes. L'auteur discute des outils de recherche pour optimiser la visibilité des livres sur Amazon.

💡Keyword Research

La recherche de mots-clés est un processus utilisé pour identifier les termes que les clients recherchent sur Amazon. Cela est crucial pour optimiser la liste d'un livre et augmenter ses chances d'être découvert. Dans la vidéo, l'auteur compare différentes outils pour la recherche de mots-clés.

💡Helium 10

Helium 10 est un outil de recherche pour les vendeurs sur Amazon qui offre des fonctionnalités telles que la recherche de mots-clés, la recherche inverse d'ASIN et d'autres analyses de marché. Il est considéré comme l'un des outils les plus complets pour la recherche de mots-clés.

💡Book Bolt

Book Bolt est un autre outil de recherche pour les auteurs et les éditeurs qui cherchent à optimiser leurs livres sur Amazon. Il offre des fonctionnalités telles que la recherche de niches, la recherche de catégories et des outils de conception de couvertures et d'intérieurs de livres.

💡Publisher Rocket

Publisher Rocket est un outil de recherche qui se concentre sur la recherche de mots-clés et la recherche de catégories. Il propose des informations détaillées sur les concurrents et les ventes estimées, ce qui est utile pour évaluer la viabilité d'un livre dans un certain secteur.

💡Niche Research

La recherche de niche est l'analyse des marchés spécifiques pour identifier les opportunités de vente potentielles. Cela implique de trouver des secteurs où les livres peuvent être compétitifs et où il y a une demande.

💡Category Research

La recherche de catégorie vise à identifier les catégories de produits sur Amazon qui sont pertinentes pour un livre et où il peut atteindre un meilleur classement. Cela peut influencer la visibilité et les ventes du livre.

💡Cover Design

La conception de couverture est l'art de créer une image attrayante pour le livre qui attire l'attention des clients et les incite à découvrir le contenu. Un design de couverture bien conçu peut augmenter les ventes.

💡Pricing and Pricing Structure

Le prix et la structure des prix sont des éléments clés dans la stratégie de vente d'un livre. Ils doivent être compétitifs tout en permettant aux auteurs de gagner un profit. La structure des prix peut inclure des abonnements ou des paiements uniques pour les outils de recherche.

💡Amazon Best Sellers Badge

Le badge des meilleures ventes d'Amazon est une indication de succès pour un livre sur la plateforme. Il sert de preuve sociale et attire l'attention des clients, augmentant ainsi les chances de vente.

💡Competitor Analysis

L'analyse des concurrents implique l'examen des stratégies et des performances des autres livres sur Amazon. Cela peut aider à identifier les opportunités et à élaborer une stratégie de marketing plus efficace.

Highlights

Selling books on Amazon requires research for better ranking.

Three useful tools for book selling on Amazon are Helium 10, Book Bolt, and Publisher Rocket.

Helium 10 offers a Magnet keyword research tool and a Cerebro reverse ASIN lookup tool.

Magnet provides search volume and competing products metrics.

Publisher Rocket offers relevant keywords and Google searches per month.

Book Bolt provides niche research and category search features.

Helium 10's reverse ASIN lookup allows spying on competitors' keywords.

Book Bolt's niche research feature provides top 100 notebooks ranked by best sellers.

Publisher Rocket's category search suggests relevant categories and top 10 best sellers' ranks.

Book Bolt includes book cover and interior design tools.

Helium 10 is the most expensive but offers extensive keyword research.

Book Bolt offers a subscription model with a free trial and additional features.

Publisher Rocket is a one-time payment tool for keyword and category research.

The choice between Helium 10 and Publisher Rocket depends on preference for subscription or one-time payment.

For comprehensive keyword research, Helium 10 is recommended.

Book Bolt is an all-round tool suitable for niche research and book design.

The video provides a comparison of essential features for selling books on Amazon.

Transcripts

hey everyone and welcome to today's

video

now when it comes to selling books on

amazon research is essential if you're

going to get your books ranked

and in front of customers and in order

to speed that up

research tools can be very useful and

today i'm going to

compare three of the most useful

tools that are currently out there so if

selling more books is your goal

then make sure you watch the whole video

now if you've not been here before my

name is paul miles and i do videos on

how to make it

keep it grow it and that's your money

i'm talking about and if you do like

videos like that

please do give it a thumbs up hit the

subscribe button and smash that

notification bell to receive

notification of when i produce more

videos like this

so the three tools that we're going to

be looking at and comparing today

are helium 10 book bolt

and publisher rocket now these are three

tools that

i've used myself so i'm going to give

you my

opinion from what i found from using

them

now there are you know lots of other

tools out there that you can use but

these are probably

the three most common three most useful

and they're the three that i've actually

used so the main

areas i'm going to look at when

comparing the tools are keyword research

niche research category

research any other useful features like

cover design

interior design functions and then

pricing and pricing structure so we're

going to start off with

keyword research and we're going to look

at helium 10. now with helium 10

there's lots of different modules that

are out there

and you can subscribe to individual

modules or you can subscribe to the

the whole lot of of modules now

the two modules that i've used and i

think are most

useful for you guys are the magnet

keyword research tool and the cerebro

reverse

asin lookup tool so if we go over to the

magnet

keyword research tool first of all now

i'm going to do a

search for mileage logbook and see what

keywords come up with those

so i've done that and we've got 972

keywords now when it comes to using

research tools

and looking at keyword research there's

three metrics

i'm really interested in one the

the number of search results on amazon

so i can assess the number of

competitors

two the number of searches for a

particular keyword

on amazon and three if there are any

google searches the third one's not as

important but it's useful so when we do

look at the

the results on helium 10 on the magnet

module we can see here that we've got

search volume and this is an

estimate of the number of times this is

being searched for

per month on amazon then we've got this

column here which is the competing

products and this tells us how many

results there

are for this particular keyword when

people

you know enter it into the search bar on

amazon now as we can see

here on helium 10 we don't get the

google searches per month

what it does do is also give us does

give us this

useful metric which is a magnet iq score

which is basically a ratio of the search

volume

to competing products so the higher this

number the the better the keyword is and

what i mean by

better is is this keyword going to be

easier to rank for

on amazon because the higher we can rank

on amazon the more chance we're going to

get our books

out there in front of customers so we've

got 972

keywords and we've got all this

information on search volume

and all this information on competing

products now that's the main information

i'm looking at so when we go over to

book bolt and do the same

search which is mileage logbook we get

91 keywords so we don't get as many

keywords

but one thing that slightly concerns me

is looking through this list of keywords

we've got lots of irrelevant keywords

we've got things like aircraft logbook

aquarium logbook book journal log daily

log book diabetes log book dive log

books and when i was looking through

there was

many of quite a lot of these what i

think are

quite irrelevant keywords and not many

that are specific to the keyword we're

searching for as we go down the list

there seems to be a few more here

but again we then get into things like

pilot log book

reptile logbook so pairing to mag magnet

on helium 10

these keywords seem a lot more relevant

now if we go over to publisher rocket

it doesn't give us the exact number of

keywords but what i like about publisher

rocket

is all these keywords seem to be

relevant

to the to the one we're searching for

now

it doesn't give us all the information

up front what you need to do is pick out

those keywords you're interested in and

click on

analyze and it will then give us a

number of competitors the estimated

amazon searches per month and

publisher rocket will also give us

google searches per month

where available so that's that's useful

and it also has this nice column that

gives us the average

monthly earnings for a particular

keyword so it gives us

the information that we need now with

publisher rocket when it comes to number

of competitors

it appears if it's more than 1200 all

you get is this greater than 1200

so it's not quite as accurate

as helium 10 but when i'm doing my

keyword research i'm looking for

keywords

with search results of a thousand or

less

so if they're less than 1 200

you will get those results on publisher

rocket as we can see here we've got this

keyword that's got 1115

search results so this gives us the

information

or this gives me the information that i

want so

comparing the three tools i would say

that

helium 10 gives more information which

can be good

and can be bad because you know you can

get overwhelmed with too much

information

and too many keywords but publisher

rocket doesn't give us

as many but it gives us

more relevant keywords which i like

so i would probably rank on

keyword research helium 10 number one

publisher rocket number two and

book bolt number three but don't take

that as the end of the story because

you've got to take into account the

other areas that we're going to be

looking at

soon now there is a feature with helium

10 in terms of keyword research

which is quite useful and that is what

we call the reverse

asin lookup where you can spy on

competitors

keywords and what you do i've just

randomly picked this book because

because it came up on the search for

miley's logbook

you put in the asin number and then

it will give us a list of keywords

associated with this book now it will

give us a competing

products again for each keyword it will

give us the amazon searches

per month but also it will tell us where

this

book where this particular book ranks

for for a particular

keyword which is very useful because you

want to

you know target those keywords that this

book is ranking highly for

if it's making sales because it'll be

making sales from those

positions that it's ranking highly for

so this is another feature

which i think just adds to the overall

plus side of helium 10. now book bolt

also

has a reverse asin

lookup which i did here but again a lot

of the keywords

i didn't like and they seemed irrelevant

to the actual book so i'm not fond of

that feature on

book bolt now the next thing to look at

is niche

research and that's where book bolt

actually

wins hands down now when i'm doing

research

on niches i want to know what different

niches are out there

what niches are selling well and what

niches

are trending and book bulk gives us all

this all this information

it has a feature called the cloud and it

will

give you the top 100 notebooks

or as we can see here journals or

calendars or planners

and we'll rank them by best sellers rank

so

you can go through and have a look and

see which books are ranking well on

amazon

and get some really good ideas for

niches

and with each book you can drill down on

more information like pricing

estimated monthly sales average best

sellers ranks

and a good feature of this is if you

monitor this regularly you can see

which books or which type of books or

which niches

are suddenly trending you know they're

getting these best sellers ranks that

are suddenly dropping and we'll and

they'll appear on this list and it's a

good way of getting into niches

early now in some of my other videos

i've shown this

in action and particularly when we're

coming up to things like

halloween christmas valentine's day

mother's day father's day

you can see which particular types of

books

are starting to sell well but i find

this really interesting and i check

this once twice a week to see if there's

any

you know new types of books that i

haven't thought of and there's

always books that are appearing here i

usually just tend to look in the

notebook category but you can look in

these other categories that it's got

here now helium 10

doesn't have a niche research tool that

gives

us this type of information and

publisher rocket doesn't have a niche

research tool

either so for this book bolt

is a winner by far i love this

particular tool now the next thing

is category search

now helium 10 doesn't have anything to

research

categories but book bolt does and you

can put in a keyword and it will give

you

the the what it feels are the relevant

categories and it will give you a what

it grades as relevance i don't

really think that's of much use but

certainly it gives you good suggestions

for categories if you're thinking about

where you should

put your book now with publisher rocket

we've got category search

and all you do is just put in

the keyword and we'll put in accounting

here

and with this tool we get a lot more

suggestions for categories but what i

like about this is that it will give you

the average best sellers ranks of the

books in the top 10 in that category

it will give you the best sellers rank

of the number one

ranking book in that category and it

will tell you approximately how many

sales per day you need to make to get

your book

ranked number one in that category now

you may be saying paul

why is that important well if you can

rank number one in a category

you can get that lovely orange best

sellers badge

when your books listed on amazon which

gives your book a bit of i guess kind of

social proof but it also attracts

customers eyes

and they tend to go towards those books

at that little bestsellers badge

so it does give you this i will say more

than important vital information

if you're really wanting to get those

good categories where you can rank so

for category research

publisher rocket wins number one

and book bolt comes out number two now

when it comes to other features

book bolt again is a winner here

because it has book cover design tools

and interior design tools so you can

actually design

a book cover here i've just done a

little quick

design but you can put text lots of

different

fonts there you can have images and it

has

resources so if we put in sun search

it gives you graphics here that you can

use on your books

and you can also do hand drawings you've

got all features of layers which you do

on other graphic design programs

special effects clip art and there's

also templates

as well and there's also an interior

design

tool or interior resources if you like

and if you pay for the subscription

you've got all these different

interiors to choose from which can give

you ideas for niches plus

it also gives you the uh the interiors

for your books

which you can use and there are loads of

them

and they're very easy to to create all

you do is click on whether you need no

bleed or bleed

and that's dependent on the the interior

using

you put in the the size so in this case

we could have an 8.5 by 11

and the page count so you put 120 pages

click on download there's your interior

ready to

upload to to amazon couldn't be any

simpler than that

so for additional features book bolt

wins

hands down if you pay slightly

more for the for the normal subscription

which i'll show you in a moment

then you do get puzzle whiz included on

that

and that allows you to create interiors

for

for certain puzzle books word searches i

think

mazes and such like so that's very

useful if you're

you know wanting a tool that you're

wanting to create your interiors

and covers in so let's have a look now

at the pricing of these tools so if we

start with helium 10

this is probably the most expensive

now you can sign up for free and it will

give you limited access to some of the

tools

and allow you to do a limited number of

searches per day so it's useful if you

want to try out this tool

now if you want to subscribe for all the

tools there's various different packages

here

there's a platinum diamond and elite and

the differences between them are just

basically the

the number of searches it will allow per

month

you can also subscribe to some of the

modules individually you can see here

we've got magnet and cerebro

each of those is 37 dollars per month so

it's expensive but when it comes to

keyword research which is where this

tool comes into its own

it's probably worth the money if you're

really wanting to get all those keywords

and

really you know hammer down on a

particular niche now i'm going to leave

links down below for these tools

and for helium 10 if you click on the

link there are

a couple of deals there a 50 off deal

and a 10

deal with regards book bolts that's a

subscription

model as well and that is 9.99 for the

features that i

showed you if you wanted the puzzle

interior creator that's 19.99 per month

and when you do sign up you do get a

three-day

free trial and also i've got a link

below which will if you wanted to we'll

get you 20

off that as well now publisher rocket is

a one-off payment of 97. so if you're

not keen on the subscription model

then something like publisher rocket

might be useful if you're you know

you're wanting that

tool for keyword research and category

research so

overall the tools are very useful

you've got those that you can subscribe

to or those

or the one that you can buy outright

book bolt is probably more of an

all-round tool

if you're wanting particularly the niche

research

and tools to help you create interiors

and

covers so if you wanted to do keyword

research or a tool to do keyword

research then really that probably comes

down to

a choice between helium 10 and publisher

rocket

for many many months i used publisher

rocket

it was only more recently i came across

helium 10

and i've used that really just to get

those extra keywords which is

by no means essential so really if you

were choosing between the two

i'd go for you know whether you want to

go for the subscription model

or you want or whether you want to buy

something outright

if you really are making you know good

money and you're really wanting to

really get all those keywords then

helium 10

does win with regards the amount of

keywords you can actually get so i hope

you found the video

useful if you were thinking of buying

any of these tools and i hope you found

that comparison of

what i consider the essential features

useful

so if you did find it useful please do

give it a thumbs up if not give it a

thumbs down

but make sure you hit the subscribe

button and smash that notification bell

and until next time goodbye