If I Started an Amazon Business in 2024, I’D DO THIS...

Summary

Dans cette vidéo, l'animateur partage un système en cinq étapes pour réussir une entreprise sur Amazon en 2024. Il conseille de viser à long terme, de créer son propre produit avec potentiel de grande valeur, et d'obtenir rapidement les premières 100 critiques pour accélérer la rentabilité. Il détaille également comment rechercher des produits à vendre, trouver des fournisseurs fiables, créer une liste optimisée pour Amazon, et lancer le produit avec des critiques et de la publicité. L'animateur recommande également de lire le livre "12 Mois pour 1 Million" de Ryan Moran pour comprendre comment construire une entreprise à sept chiffres.

Takeaways

• 📈 Créez un plan à long terme pour réussir sur Amazon, visant à créer des actifs à long terme plutôt que de simplement revendre des produits d'autres.
• 💡 Considérez de créer votre propre marque (private label) pour augmenter les marges bénéficiaires et la valeur de votre entreprise.
• 🚀 Fixez-vous des objectifs pour les 5 prochaines années, comme obtenir 100 critiques pour accélérer la rentabilité de votre produit.
• 🔍 Effectuez une recherche approfondie pour trouver des produits à vendre en analysant la demande, la rentabilité et la concurrence.
• 📊 Utilisez des outils d'analyse des critiques pour identifier les améliorations potentielles à apporter à vos produits.
• 🌐 Trouvez des fournisseurs fiables en utilisant des plateformes comme Alibaba, en évaluant leur expérience, communication et prix.
• 📦 Commandez des échantillons pour évaluer la qualité et la durabilité des produits de vos fournisseurs.
• 🖼 Priorisez la qualité des images de produit et créez un titre, des points bullet et une description basés sur des données pour optimiser votre liste Amazon.
• 📧 Demandez des critiques aux clients après l'achat, en utilisant des outils d'automatisation pour faciliter le processus.
• 💰 Fixez des prix compétitifs au lancement pour attirer l'attention des clients et augmenter les ventes.
• 📣 Utilisez la publicité Amazon pour augmenter la visibilité de votre produit, surtout au début pour compenser le manque de critiques.
• 📚 Considérez de suivre un cours ou un guide détaillé pour apprendre tous les aspects du lancement d'une entreprise sur Amazon.

Q & A

Quelle est la première étape recommandée pour commencer un business sur Amazon en 2024?

La première étape recommandée est de créer un plan à long terme, visant à construire et à vendre ses propres actifs plutôt que de simplement revendre ceux d'autres.

Pourquoi est-il important de jouer le long jeu plutôt que le court dans le commerce d'Amazon?

Jouer le long jeu permet de construire des actifs propres, ce qui peut entraîner des marges de profit plus élevées et potentiellement des revenus de vie changer, contrairement au court jeu qui consiste à revendre des actifs d'autres.

Comment Jungle Scout a-t-il lancé son dernier produit avec succès?

Jungle Scout a créé sa propre marque, Jungle Creations, et a travaillé avec un fournisseur pour améliorer la qualité du produit, le transformer en un pack de trois au lieu d'un ou deux, et personnaliser l'emballage avec leur nom de marque.

Quels sont les objectifs pour la première année d'un business sur Amazon selon le plan à long terme?

L'objectif pour la première année est d'obtenir les premiers 100 avis le plus rapidement possible pour accélérer la rentabilité, même si cela signifie prioriser les revenus sur la profitabilité.

Qu'est-ce que le livre '12 Months to 1 Million' de Ryan Moran enseigne sur la construction d'un business à sept chiffres?

Le livre enseigne comment inverser l'ingénierie d'un business à sept chiffres en vendant trois à cinq produits à un prix moyen de 30 dollars unitaire, chaque produit se vendant 25 à 30 unités par jour.

Comment rechercher des produits à vendre sur Amazon selon le script?

Il faut trouver au moins 10 produits qui se vendent bien sur Amazon, en examinant les catégories les plus populaires et en analysant les sous-catégories pour identifier les produits les plus vendus.

Quelles sont les trois choses à évaluer pour chaque produit potentiel?

Le niveau de demande, la rentabilité (capacité à vendre pour au moins 20 à 30 dollars) et le niveau de concurrence (si la catégorie est dominée par de grandes marques ou si un petit vendeur peut concurrencer).

Comment choisir le meilleur produit parmi les idées trouvées?

Il faut réduire la liste à base de l'amélioration potentielle, en lisant les avis Amazon pour identifier les améliorations possibles et en utilisant des outils d'analyse des avis comme celui proposé par Jungle Scout.

Comment trouver des fournisseurs fiables pour votre produit?

On peut utiliser Alibaba pour rechercher des fournisseurs, en contactant au moins 5 à 10 fournisseurs par produit, en leur envoyant des emails d'introduction et en posant des questions détaillées sur les prix, l'expédition et les options de paiement.

Quelles sont les étapes pour créer une liste de produit sur Amazon?

Il faut prioriser les images de produit en utilisant des données d'insight pour guider la marketing, créer un titre, des points et une description basés sur des recherches de mots clés, et utiliser des outils d'IA comme Jungle Scout pour faciliter le processus.

Comment obtenir les premiers avis pour votre produit sur Amazon?

On peut demander directement aux clients après l'achat, proposer un prix compétitif ou utiliser des coupons pour attirer l'attention, et faire de la publicité sur Amazon pour augmenter la visibilité du produit.

Outlines

00:00

📈 Long-Term Business Planning

The speaker emphasizes the importance of a long-term plan for building a successful Amazon business. They share their own experience with Jungle Scout, where they created a high-selling product with over 1,200 reviews and significant sales. The key is to play the long game by building and selling your own assets, such as creating a private label brand. The speaker advises setting five-year goals, starting with getting the first 100 reviews to increase visibility and sales on Amazon. The strategy shifts from prioritizing revenue to profit in the second year, with the aim of saving for future product launches.

05:00

🔍 Product Research and Selection

The speaker outlines a method for researching and selecting products to sell on Amazon. They recommend finding 10 hot-selling products and evaluating them based on demand, profitability, and competition level. The goal is to identify products that can be sold for at least $20 to $30 and have room for improvement. The speaker suggests using Jungle Scout's review analysis tool to gather insights from customer reviews and find opportunities for product enhancement. They also provide a link to a blog post with popular Amazon categories and advise on how to drill down into subcategories to find the best products.

10:01

📦 Sourcing and Supplier Selection

The speaker discusses the process of sourcing products and finding reliable suppliers. They recommend using Alibaba to search for suppliers and contacting multiple suppliers to compare their experience, communication, and pricing. The speaker suggests sending an initial contact email template to suppliers and ordering samples to assess product quality. They also mention the importance of balancing pros and cons when choosing a supplier and preparing to buy inventory for the chosen product.

🖼️ Creating a Compelling Product Listing

The speaker explains the importance of a strong product listing on Amazon, which includes high-quality images, a data-driven title, and a detailed description. They suggest using consumer insights from reviews to inform the listing and leveraging a keyword research tool to identify high-volume search terms. The speaker introduces Jungle Scout's listing builder tool with AI assist, which generates optimized copy for the title, bullet points, and product description. They also mention the importance of avoiding keyword stuffing and ensuring the listing is optimized for Amazon's search results.

🚀 Launching and Growing Your Business

The speaker discusses strategies for launching a product on Amazon and getting the first reviews. They recommend asking customers for reviews, pricing competitively, and using Amazon ads to increase visibility. The speaker also mentions the benefits of offering a small discount or coupon to attract attention and emphasizes the importance of advertising in the early stages. They provide a link to a free 2-hour Amazon course that covers product research, listing creation, and launching a private label business.

Keywords

💡long-term plan

Un plan à long terme est essentiel pour réussir sur Amazon. Il implique de définir des objectifs à 5 ans, comme obtenir 100 critiques pour accélérer la rentabilité et de créer un business modulaire avec plusieurs produits. Dans le script, l'orateur recommande de fixer des objectifs pour chaque année, comme atteindre 100 critiques en premier année, et de planifier la stratégie en conséquence.

💡private label brand

Un label privé, ou marque privée, est une entreprise qui fabrique des produits pour d'autres marques à vendre sous leur propre étiquette. Dans le contexte vidéo, il est recommandé de créer son propre label privé plutôt que de reseller les produits d'autres. Cela permet de contrôler la qualité, de définir les prix et d'augmenter les marges bénéficiaires.

💡product research

La recherche de produit est le processus d'identification des produits qui ont un potentiel de vente élevé sur Amazon. Cela implique d'analyser la demande, la rentabilité et la concurrence. Dans le script, l'orateur conseille de trouver 10 produits qui se vendent bien et d'évaluer leur potentiel en termes de demande, rentabilité et concurrence.

💡sourcing

La sourcing fait référence à la recherche et à la sélection d'un fournisseur pour la production des produits. Il est crucial de trouver un fournisseur fiable qui peut fournir des produits de haute qualité à un prix compétitif. Dans le script, l'orateur suggère d'utiliser Alibaba pour trouver des fournisseurs et de leur demander des échantillons pour évaluer la qualité.

💡listing on Amazon

La création d'une liste sur Amazon est l'étape où les vendeurs présentent leurs produits sur la plateforme. Cela inclut la création d'images, d'un titre, de points forts et d'une description qui attirent l'attention des acheteurs. Dans le script, l'orateur souligne l'importance de créer une liste optimisée avec des mots-clés pertinents pour améliorer la visibilité et les ventes.

💡reviews

Les critiques sont des évaluations écrites par les clients qui ont acheté le produit. Elles jouent un rôle crucial dans la confiance des acheteurs et dans la visibilité du produit sur Amazon. Dans le script, l'orateur propose plusieurs méthodes pour obtenir des critiques, comme demander directement aux clients ou offrir des prix compétitifs.

💡profitability

La rentabilité fait référence à la capacité d'un produit ou d'une entreprise à générer des profits. C'est un facteur clé à considérer lors de la recherche de produits et de la planification des objectifs d'affaires. Dans le script, l'orateur recommande de privilégier la rentabilité sur les revenus pendant la deuxième année pour économiser pour le lancement de nouveaux produits.

💡marketplace competition

La concurrence sur le marché fait référence à la présence d'autres vendeurs offrant des produits similaires. Il est important de comprendre le niveau de concurrence pour déterminer si un nouveau vendeur peut réussir dans une catégorie donnée. Dans le script, l'orateur analyse la concurrence pour choisir un produit qui peut être amélioré et se démarquer.

💡product improvement

L'amélioration du produit implique de trouver des moyens de rendre le produit meilleur que ses concurrents. Cela peut inclure des changements dans la conception, la qualité ou les fonctionnalités. Dans le script, l'orateur suggère d'analyser les critiques pour identifier les améliorations potentielles et de les discuter avec le fournisseur.

💡AI tools

Les outils d'IA (Intelligence Artificielle) sont utilisés pour automatiser et optimiser divers aspects du processus de vente sur Amazon, comme l'analyse des critiques, la création de listes ou la recherche de mots-clés. Dans le script, l'orateur mentionne l'utilisation d'outils d'IA pour faciliter la recherche de produits et la création de listes.

💡Amazon advertising

La publicité Amazon est une stratégie utilisée pour augmenter la visibilité des produits sur la plateforme. En soumettant des offres pour des mots-clés pertinents, les vendeurs peuvent faire en sorte que leurs produits apparaissent devant des clients potentiels. Dans le script, l'orateur souligne l'importance de la publicité pour les nouveaux produits qui cherchent à obtenir des critiques et à augmenter leurs ventes.

Highlights

The speaker shares a five-step system for starting an Amazon business, which led to their product having over 1,200 reviews and $500,000 in sales.

Emphasizing the importance of a long-term plan for significant financial success, as opposed to short-term reselling.

The strategy of becoming a brand owner to buy directly from suppliers at lower costs, increasing profit margins.

Creating a brand, 'Jungle Creations,' and customizing the product with the brand name and packaging.

The concept of owning assets that can potentially be sold for a high figure, as a key to life-changing wealth.

The goal of achieving profitability by obtaining the first 100 reviews as quickly as possible.

Shifting strategy in the second year to prioritize profit over revenue and saving for the next product launch.

The recommendation to read '12 Months to 1 Million' by Ryan Moran for reverse engineering a seven-figure business.

The importance of finding a product with high demand, profitability, and low competition.

Using AI tools like Jungle Scout's review analysis to identify improvement potential in products.

Sourcing suppliers through platforms like Alibaba and evaluating them based on experience, communication, and price.

The process of narrowing down suppliers and ordering samples to ensure product quality.

Creating a data-driven product listing on Amazon with optimized titles, bullet points, and descriptions.

Utilizing AI tools within Jungle Scout's listing builder for streamlined listing creation.

The importance of obtaining initial reviews through direct requests and competitive pricing.

The use of Amazon ads to boost visibility and attract potential customers in the early stages of launching a product.

The offer of a free 2-hour Amazon course for detailed guidance on launching a private label business.

Transcripts

if I was going to start an Amazon

business in 2024 this is the exact

five-step system that I would follow and

it's the same system that we used here

at jungle Scout to launch our latest

product that now has over 1,200 reviews

and has sold over half a million dollar

in sales so stick with me because I'm

going to break down this entire system

starting with the very first thing you

need to do and that's to create a

long-term plan if your goal is to make a

life-changing amount of money then trust

me you want to to play the long game and

here's

why now if you just want the easiest way

to sell on Amazon you could play the

short game by reselling other people's

assets but if your goal is to make a

life-changing amount of money then trust

me you want to play the long game by

building and selling your own assets for

example here at jungle Scout we found

this High selling product which did

already exist on Amazon now even though

it would be easier for us to just resell

this product we'd have to buy it from an

existing brand who already bought it

from A supplier and because the brand

needs to make their money they're going

to sell it to us at a marked up price

but if we were to become the brand owner

ourselves we could buy directly from the

supplier at a much lower cost which

means higher profit margins and that's

exactly what we did we created this

brand here jungle creations and then we

worked with a supplier to create this

product as you can see we customized the

packaging with our brand name on it we

also turned it into a three pack versus

the one and two packs that were already

on Amazon but then we also worked with a

supplier to improve this product's

quality this is now our product under

our brand name and because we own 100%

of it we now have an asset that we could

end up selling one day for six seven or

even eight figures you can make a lot of

money running a business but exiting the

business is how a lot of entrepreneurs

have made that life-changing amount of

money and that's exactly why if I was

getting started today I wouldn't really

waste my time with any of these three

business models instead I'd Focus all my

energy on creating my own private label

brand but obviously selling a business

doesn't just happen overnight so this is

why it's really important to have a

longterm plan and you can just do this

in your notes app on your phone but what

I would do now is write down my goals

for the next 5 years so in year one you

want to try and get your first 100

reviews as fast as possible the faster

you can get those reviews the faster you

will become profitable and this is just

because as you start your product won't

naturally appear on the first page of

Amazon so most of your early sales will

need to come from advertising however

until you get around 100 reviews the

traffic you do get from Those ads will

be converting at a much lower rate and

this can become very expensive so you

want to try and speed up your path to

profitability by getting those first 100

reviews as fast as possible now

typically this does mean you have to

prioritize Revenue over profit but again

you're just doing this for your first

year in year two however this is when

you flip your entire strategy stry and

begin to prioritize profit over revenue

and as you begin to bring in more profit

in year two your main goal is to save up

for your next product launch that way

with the profit you made from product

one you can then use that to launch your

product number two and ideally that

product will go out to the same type of

customer that bought your first product

then over the next few years you

basically just want to rinse and repeat

this entire process until you have at

least three products that are making you

money and this is actually a concept I

learned by reading the book 12 months to

1 Million by Ryan Moran in the book he

says if you have three to five products

at an average price point of $30 per

unit each selling 25 to 30 units per day

then you have a million dooll business

and the reason I like this mindset is

because it's basically showing you how

to reverse engineer a seven fig business

plus those are just really good numbers

to shoot for anyways and if you haven't

already I highly recommend checking out

this book in fact we're going to give

away one free copy to someone random in

the comments below so to enter just

leave a comment down below and just make

sure to include one of your social media

handles or a link to one of your

accounts that way we can actually reach

out to you and also if you're getting

any value from this video so far please

let us know by hitting the like button

down below okay now after creating your

long-term plan you now need to start

researching this is how we're going to

find those products that will get us to

a seven fig business so what I would do

first is find at least 10 different

products that are selling like hot cakes

on Amazon and to help you start finding

those 10 products we actually have a

bunch of helpful data that you can

access including this blog post that

shows the most popular categories on

Amazon I'll put a link to this article

in the pin comment down below but how I

would actually use this data is by

diving deeper into each category and

actually looking in the subcategories to

find the bestselling products for

example on Amazon you can do this by

going to the best sellers page and then

on the left hand side click all the way

through this category tree until you

reach the very bottom but after landing

on a product you still need to figure

out whether or not it's it's actually a

good idea and this is where data comes

in so for each product I'm evaluating I

figure out these three things first is

the level of demand so how many people

are actually buying this type of product

on Amazon profitability is this a

product that I could sell for at least $

20 to $30 minimum and then the third one

is competition level is this a category

that is only dominated by the big brands

or could a new smaller seller like me

actually come in and compete after I

find at least 10 good product ideas that

check each of those three boxes and then

narrow it down to the best product on

that list and how I would choose that

product is based on one additional

Factor Improvement potential now there's

a lot of competition on Amazon so to

stick out you ideally want to find a

product that you can slightly tweak to

just make it a little bit better making

just one small Improvement can really

help your chances of breaking into any

market so how I would actually do this

is by reading through a bunch of Amazon

reviews to pick out what type of things

customers are saying they do and don't

like about each product but honestly

rather than doing that all manually I

just use AI within jungle Scout there's

an awesome tool for this called review

analysis for any product on Amazon it

will instantly analyze the reviews and

give you a summary that includes the

most common positive and negative

comments it also gives you suggestions

for how you can improve that product and

then it even gives you recommendations

for competing with the product with

these types of notes in mind I would

then take them to my supplier and ask

how we can incorpor them and bring an

improved product to the market which

brings us to step number three sourcing

all around the world there are hundreds

of thousands of suppliers that can

create any type of product you can

imagine but just like it's really

important to find a great product you

also want to find a reliable supplier

that can make highquality products at a

low price and there are a number of

different ways that you can find

suppliers but by far the easiest way is

to use Alibaba how it works is just like

Amazon you run a search for the the type

of product you're looking to sell and

then from this list here you can then

open up each listing to learn more about

the product learn more about the

supplier and then you can also contact

them directly now what I would do is to

contact at least 5 to 10 suppliers per

product and send them an initial contact

email using this template the goal of

this email is to just introduce yourself

explain the product you're looking to

buy and most importantly ask detailed

questions about their pricing shipping

and payment options now don't worry if

you want your own copy of this template

you you can download it for free inside

of our written guide for how to sell on

Amazon this is a massive PDF that

includes a bunch of step-by-step

tutorials expert tips free tools

templates and much more all for free and

so again along with all the other

resources I've mentioned in this video

you can find them in the pin comment

down below okay now at this point after

hearing back from the suppliers I would

narrow it down to the best ones based on

three factors their experience their

level of communication which is

basically just how easy it is for you to

communicate with with them but also how

detailed they are in the responses back

to you and then the third Factor here is

of course price once I find a few

suppliers that check all three boxes and

then reach out to them and order samples

and this is where things start to get

really fun because when you start

touching and feeling the physical

product you're going to fall in love

with the idea of potentially selling it

when you receive the samples though just

use them in a way that you think

customers would and see how it holds up

with a little bit of wear and tear based

on that information you should have a

really good idea of what supplier you

want to work with and just one more

piece of advice here rarely will a

supplier be perfect in every single area

usually you just have to weigh up the

pros and cons and go with the one that

ticks the most boxes once you've done

that you'll now be ready to buy some

inventory and move on to step four

listing your product on Amazon your

listing is how people will find and

purchase your product so this step is

incredibly important the first thing I

would prioritize though is my product

images earlier I talked about reading

through reviews as a way to find out

what people like and dislike about the

current product so I would actually take

that same exact information and use it

for my product images for example if

most people are saying that the product

is too weak then I'd create an image

that shows them just how strong my

product is consumer insights are

basically little data points that you

can use to guide your marketing and

speaking of data the next thing I'd

focus on is creating a data driven title

bullet points and description this means

I'm going to use a keyword research tool

to figure out what Search terms most

people are already using on Amazon to

buy my type of product once I know what

those keywords are and have them sorted

by search volume the goal from here then

would be to take the highest volume

keywords and then try to smartly weave

them into my listing without keyword

stuffing and because I hate writing

listings from scratch again I'm going to

leverage AI to write it for me built

right into jungle Scout's listing

Builder tool there's an awesome feature

called AI assist that simplifies the

listing creation process with a click of

a single button AI assist takes your top

keywords from your keyword bank and

automatically generates a high

performing title compelling bullet

points and an expansive product

description within seconds you have a

strong Foundation of optimized copy that

you can then leverage and make further

edits from and as you begin making edits

the AI driven listing optimization score

will tell you how likely your listing is

to rank and convert sales on Amazon it

even gives you live feedback and instant

recommendations that will help you

improve your product's ranking in

Amazon's search results but now once

your listing is all filled out you'll

now be ready to move on to step five and

officially launch your product on Amazon

like I mentioned earlier the faster you

can get reviews the quicker you can

start scaling your business but how do

you actually get your first reviews well

there are three ways the first way is to

just simply ask and I know that might

sound silly but a lot of sellers don't

know that after a customer buys your

product you can send them an email

requesting a product review in your

account you do this by manually opening

up each order and then clicking this

button here to send them the email or if

you want to save a whole bunch of time

you can just just automate this entire

process with jungle Scouts review

automation tool all you have to do is

toggle this switch to the on position

and the rest is history from here on out

every 24 hours jungle Scout will

automatically send out review request

emails to each of your eligible orders

now the second way to get more reviews

is to price competitively in at least

the first few months of launching I

would only be selling at my break even

price in other words this is the lowest

possible price that you could afford to

sell at and still remain profitable to

do this you can either simply lower your

price or you can attach a coupon to your

product as customers browse Amazon these

coupons will show up in a bright green

badge and as you can tell they're pretty

hard to miss it really just makes your

product pop out compared to all the

other products on the page that don't

have one however the question many

sellers Wonder at this stage is is it

better to just lower my price or should

I keep a higher price and then offer a

coupon I'll say that we've seen

different results on this but what I

think worked well for us was offering a

small 5% discount and then going back to

our price and increasing it by another

5% that way we aren't really dipping

below our break even price just to take

advantage of the visual benefits that

coupons offer but either way having a

competitively priced product will help

attract more attention to your listing

but that doesn't mean Shoppers will

actually see your product on Amazon we

talked about this earlier but in the

beginning you're not showing up

organically yet so this is where

advertising comes into play by bidding

on high volume keywords Amazon ads will

help thrust your new product right in

front of potential customers basically

this is the only way you're able to cut

the line and appear in front of your

more Superior competitors advertising is

crucial in the early stages especially

when your competitors already have

thousands of reviews now it's not a

complicated process but like everything

else you've learned in this video it can

be better explained through a more

extensive walkthrough which is exactly

why we created a free 2hour Amazon

course that teaches you every single

step of launching your own private label

business this next video will cover

everything from product research

creating your own listing and how to

launch your product and get your first

sales so thank you so much for watching

this video and hopefully I'll see you in

the next one