Make Money Teaching Paint Parties

Summary

This video script narrates the journey of an artist who turned their passion for painting into a successful Paint and Sip business. Starting in a converted warehouse, they hosted weekend classes that eventually outearned their 9-to-5 job. The artist shares insights on starting a Paint and Sip business, emphasizing the importance of starting small, managing initial investments wisely, and providing a professional yet fun experience. They discuss the costs of supplies, pricing strategies, and the use of online platforms for selling tickets and managing events. The script also highlights the value of community and learning from others in the field, offering a peek into the world of Paint and Sip entrepreneurship.

Takeaways

• 🎨 The artist's origin story began with converting a warehouse into a Paint and Sip studio, leading to a successful transition to a full-time artist.
• 🚀 Initially, Paint and Sip classes were hosted on weekends, eventually outgrowing a 9 to 5 job due to their popularity.
• 🎉 Paint and Sip classes are still conducted occasionally for events like birthday parties, bachelorette parties, or work events.
• 💡 The recommendation is to start Paint and Sip businesses without a large initial investment in a studio space.
• 🧰 Essential initial investments include paint brushes, easels, and aprons, while disposable supplies like paint and canvases are needed weekly.
• 💸 The cost per person for supplies should be around $10, allowing for a profit of $25 to $30 per person if charging $40 per person.
• 📈 Pricing strategies can vary based on group size, with larger groups potentially leading to lower individual rates but higher overall profits.
• 🛒 Canvases should be purchased in bulk to keep costs down, with a focus on quality that doesn't break the bank.
• 💼 The business model can start with private events and later expand to public classes or a dedicated studio if desired.
• 🌐 Online platforms like Weebly integrated with Square are recommended for selling tickets and managing events.
• 📸 Capturing group photos after the event is a great marketing strategy to build a reputation and attract future business.

Q & A

What was the initial setting of the artist's Paint and Sip classes?

The artist started hosting Paint and Sip classes in a warehouse they converted into a studio, which they found on Craigslist.

How did the artist's Paint and Sip business grow?

The artist's Paint and Sip classes became so popular that they were making more money from them than their full-time job, leading to leaving the job and becoming a full-time artist.

What is the artist's current approach to Paint and Sip classes?

Now, the artist does Paint and Sip classes occasionally, often traveling to clients' locations for events like birthday parties, bachelorette parties, or work events.

What is the artist's advice for starting a Paint and Sip business?

The artist suggests starting with traveling Paint and Sip parties or renting a space for a few hours instead of investing in a large, long-term space.

What are the three essential items one needs to start a Paint and Sip business according to the artist?

The three essential items are paint brushes, easels, and aprons.

Why did the artist initially start with a GoFundMe campaign?

The artist started with a GoFundMe campaign to raise funds to buy tables and chairs for their Paint and Sip studio.

What is the artist's recommendation regarding the initial investment in tables and chairs?

The artist advises not to invest in tables and chairs initially, but to use what's available at the client's location or invest in them later when the business is more established.

What is the approximate cost per person for supplies when hosting a Paint and Sip class?

The artist estimates the cost per person for supplies to be around $10, allowing for a profit margin of $25 to $30 per person when charging $40 per person.

How does the artist price their Paint and Sip classes for different group sizes?

The artist charges $40 per person for smaller groups and may lower the individual rate for larger groups, adjusting the pricing based on the size and nature of the event.

How does the artist manage registrations and reminders for their Paint and Sip classes?

The artist uses their website to sell seats and sends email reminders to registered attendees a few days before the event, particularly for public classes.

What is the artist's advice on capturing the experience of a Paint and Sip class?

The artist recommends taking a group photo once the participants finish their paintings as a way to build reputation and showcase the event.

Outlines

00:00

🎨 Starting a Paint and Sip Business Journey

The speaker shares their origin story of becoming a full-time artist by starting Paint and Sip classes in a converted warehouse. They initially worked a 9-to-5 job while hosting classes on weekends, which eventually became so popular that they outearned their day job. The speaker emphasizes the importance of starting small, avoiding large investments initially, and suggests starting with traveling Paint and Sip parties or renting spaces for a few hours. They also discuss the importance of not committing to a lease or large inventory until the business is proven. The speaker advises on the initial investment needed, which includes paint brushes, easels, and aprons, and suggests starting with basic supplies like paper plates and water cups. They also share their experience with overcoming social anxiety to lead painting tutorials and the potential for significant profit in hosting such events.

05:01

💰 Monetizing Paint and Sip Classes

The speaker delves into the financial aspects of running Paint and Sip classes, discussing pricing strategies based on the complexity of the painting designs and the cost of materials. They mention that the cost per person for supplies should be around $10, allowing for a profit margin of $25 to $30 per person if charging $40 per person. For larger groups, such as corporate events, the speaker adjusts pricing based on group size. They also share their experience with selling tickets through a website and managing attendance using a Google spreadsheet. The speaker emphasizes the importance of the painting tutorial, showcasing a recent class they led at a fundraiser, and discusses the use of specific paint brands and brushes. They also highlight the value of community and learning from others in the field, mentioning Heidi Eastley's resources and the importance of capturing group photos to build reputation and attract future business.

Keywords

💡Paint and Sip

A 'Paint and Sip' refers to a social event where participants enjoy painting while sipping on beverages, often alcoholic. In the script, the artist shares her journey of starting a Paint and Sip business in a warehouse, which eventually became more profitable than her 9 to 5 job. The concept is central to the video's theme, illustrating a way for artists to monetize their passion and engage with the community.

💡Initial Investment

The 'Initial Investment' pertains to the initial capital required to start a business. The script mentions that the artist's initial investment included paint brushes, easels, and aprons, which were essential for her Paint and Sip classes. This concept is crucial as it outlines the basic financial commitment needed to launch such an enterprise.

💡Disposable Supplies

'Disposable Supplies' are materials used for a single event or customer and are not intended for reuse. The script refers to items like paint, paper towels, and plastic cups as disposable supplies for Paint and Sip classes. Understanding this concept helps in calculating the cost per event and managing the operational expenses of the business.

💡Canvas

A 'Canvas' in the context of the video is the surface on which participants paint during a Paint and Sip event. The script mentions buying canvases in bulk as part of the supplies needed for the classes. Canvases are a critical component of the painting experience and are an example of a reusable supply that the artist must manage.

💡Cost per Person

'Cost per Person' is a calculation that determines the expenses for each participant in a Paint and Sip class, covering supplies and other costs. The script provides an example where the artist estimates her cost per person to be around $10, allowing her to set a price that ensures profitability. This concept is vital for pricing strategies and financial planning.

💡Profit Margin

The 'Profit Margin' is the difference between the revenue generated and the costs incurred, indicating the profitability of a business. In the script, the artist calculates her profit margin by subtracting the cost per person from the price she charges per person. This concept is essential for understanding the financial success of the Paint and Sip business model.

💡Traveling Paint and Parties

'Traveling Paint and Parties' is a service model where the artist brings the Paint and Sip experience to the customer's location. The script describes this as an alternative to having a fixed studio, allowing for flexibility and reduced initial investment. This concept is significant as it represents a scalable and customer-centric approach to the business.

💡Event Ticket

An 'Event Ticket' in the script refers to the mechanism through which participants register and pay for a Paint and Sip class. The artist uses her website to sell tickets, which is linked to a payment platform. This concept is integral to the operational flow of the business, facilitating bookings and revenue collection.

💡Group Size

'Group Size' refers to the number of participants in a Paint and Sip event. The script discusses how pricing can vary based on the size of the group, with different rates for smaller and larger gatherings. This concept is important as it influences pricing strategies and can affect the overall profitability of an event.

💡Private Events

'Private Events' are personalized Paint and Sip sessions held for specific groups, such as birthday parties or corporate team-building activities. The script mentions that the artist still conducts these events occasionally, highlighting a niche market within the Paint and Sip business. This concept is significant as it showcases the adaptability of the business model to cater to various客户需求.

💡Artistic Reputation

An 'Artistic Reputation' is the recognition and esteem an artist gains within their community or industry. The script suggests taking a group photo at the end of a Paint and Sip event to build the artist's reputation, as it showcases the artist's work and attracts potential customers. This concept is crucial for marketing and the long-term success of the business.

Highlights

The artist's origin story began with converting a warehouse into a Paint and Sip studio.

Initially, Paint and Sip classes were hosted on weekends until they became so popular that they outearned the artist's 9 to 5 job.

The artist eventually left their job to become a full-time artist due to the success of Paint and Sip classes and TikTok.

Paint and Sip classes are still conducted occasionally, often for special events like birthday parties or corporate gatherings.

The artist shares insights and lessons learned from their year-long experience in running a Paint and Sip business.

It's suggested that artists should consider hosting Paint and Sip classes as a form of entertainment, which people are more willing to pay for.

The artist initially struggled with social anxiety but grew comfortable leading classes over time.

Starting a Paint and Sip business doesn't require renting a large space initially; smaller, more flexible options are recommended.

The three essential reusable items for starting a Paint and Sip business are paint brushes, easels, and aprons.

Disposable supplies like paint, paper towels, and canvases are charged to clients and are part of the weekly costs.

The artist started with a GoFundMe campaign to purchase initial supplies like tables and chairs.

For canvases, buying in bulk from craft stores like Michaels is recommended to keep costs down.

The artist charged between $40 and $50 per person for Paint and Sip classes, depending on the complexity of the design.

The profit per person can range from $25 to $30, making Paint and Sip classes a lucrative side income for artists.

For larger groups, such as corporate events, the artist adjusts pricing to accommodate the size and budget of the event.

The artist used Weebly integrated with Square to sell Paint and Sip seats and manage event registrations.

Attendance for public classes was tracked in a Google spreadsheet to manage and update registrations.

The artist emphasizes the importance of the painting tutorial and shares an example of a recent class.

Heidi Eastley's Texas Art and Soul is mentioned as a valuable resource for aspiring Paint and Sip hosts.

Encouragement to take a group photo at the end of each class to build reputation and attract future business.

Transcripts

so you want to make money I'm just

kidding so you want to make a little

extra money doing something you really

love that's a better introduction part

of my artist origin story includes an

old warehouse and Paint and Sip classes

while working a 9 to-5 job I found a

warehouse on Craigslist I converted it

into a Paint and Sip studio and I

started hosting my own Paint and Sip

classes every weekend until it got to

the point where they were filling up so

much I was making more money doing this

than I was at my full-time job this in

addition to Tik Tok success are the

reasons that I left my job and I'm a

full-time artist now now although I no

longer have that warehouse um I still do

Paint and Sip classes once in a while

I'll do them where I come to your

location I bring all my supplies it's

often for a birthday party or a

bachelorette party or a work event and I

still love doing them once in a while

they're just no longer my bread and

butter as an artist I did this for just

over a

year and I learned so much in this year

that I want to share with you the

mistakes I made and what I would do if I

was starting a Payton s business all

over again from scratch so I'm sure as

many of you know not everyone will buy

art not everyone wants to spend money on

art and decor but most people will spend

money on entertainment things like

birthday parties anniversaries

bachelorette parties these are things

that people are willing to Fork out some

money to make their event or their

child's event fun I'm assuming you're

here on my channel because you're an

artist artist so you probably like

painting and leading a group in a

painting tutorial probably would be fun

for you unless you have crippling social

anxiety which I actually started out

with my first pain and sip I was so

nervous that my voice was doing that

quivery thing where it shakes

uncontrollably and I was so nervous just

to talk in front of everyone and then by

the end of that year it was like a piece

of cake it was second nature to me I

could have done it in my sleep so the

first mistake that I made that I'm I'm

going to tell you not to do is you don't

need to start out by renting a giant

space to have your own Payton zip Studio

unless you want to go all in and put

down a large investment I would suggest

that you actually just start by doing

traveling paint and parties paint

parties or additionally find some kind

of location where you can rent the space

just for a few hours to do your first

one and experiment this way you're not

caught in a lease you're not stressed

about filling up seats to make sure you

can pay the rent each month and there's

no commitment there you don't have to

keep doing them if you don't want to so

let's start with the initial investment

what do you need to start doing your

first payt and sips other than the

supplies that are disposable that you're

going to use up each week and charge

your clients for you have three things

that you need to have that you're going

to reuse every week number one paint

brushes this is your most expensive

investment take care of those brushes

wash them every week right away don't

let them sit in water cups for a week

and then they get kind of gross cuz I've

done that number two you need eel eel to

put the canvases on you know some people

actually will prefer to just lay their

canvas flat on the table I always had

some people that did that but I think to

make your um setup look really

professional it's nice to invest in

esles and I just got the cheapest of the

wooden esles I could find on Amazon and

you have to build them yourself though

that did take me a few hours to put them

all together but I still have the same

20 esles right here in my on my Supply

shelf that I bought when I first started

my Paint and Sip studio and I still

bring them with me they've lasted that

long and then the third thing is aprons

people will really appreciate you having

an apron to provide them um that way

they don't get paint all over their

clothes and you just are responsible for

washing the aprons between each paint

zip now until you get really established

you can just use paper plates styrofoam

plates to put the paint on you don't

need to go invest in fancy palettes you

don't need to start out purchasing 10

tables and chairs like I did I actually

started with a GoFundMe so that I could

buy all my tables and chairs thank you

to all the people that believed in my

dream before it was anything but most of

the time if you're going to set up at

someone's location at a workplace at a

house you know normally they have tables

and chairs for you but that is something

you should ask ask and make sure that

they have them provided for you but 95%

of the time they are provided for you so

those are things you can invest in later

the biggest mistake I think people can

make is getting too big too fast you you

don't even know if your business is

going to succeed and you're already

investing thousands of dollars in the

supplies for that business then you get

to the supplies that you're going to

need to purchase each week and that

you're going to use up each week this is

part of what you're charging your client

for paint paper towels plastic water

cups canvases and maybe some plastic

tablecloths if you want to bring those

with you to protect your client's tables

for canvases buy the five-pack at

Michaels where they come out to like $2

each okay you don't need to buy fancy

canvas so when I was hosting my paint

and sips in my studio I was charging

between $40 and $50 per person depending

on how complicated the design was if I

had to sketch out or stencil out an

outline for every canvas I charged a bit

more because I had to spend a couple

hours doing that prior to the class if

you are buying your materials right from

the right places I think your cost per

person should be around $10 for supplies

10 to 15 maybe meaning you're profiting

$25 $5 to $30 per person if you're

charging $40 per person so say you have

a group of 15 people you're spending $10

per person on supplies you're profiting

30 per person you're making a profit of

about $450 in a couple hours that is a

nice chunk of change for extra income if

you love what you're doing if you have a

group of 20 people and you're charging

$50 per person meaning you are profiting

40 per person times 20 people you're

making $800 in a couple hours now you

know when I do paint parties for staff

events it's not uncommon to have a group

of 20 or more employees that want to

paint and when you're working with big

companies companies have a budget set

aside for these kind of employee events

for me personally my pricing for groups

depends a little bit on group size if I

have a group of nine or less I'm

definitely charging at least 40 per

person sometimes if I get bigger groups

of 10 or more 10 to 20 to 30 then I will

lower the individual rate a little bit

so the way that I I sold my Paint and

Sip seats was through my website which I

use Weebly which is ran through Square

now I will give you a warning that I'm

grandfathered into the old Weebly

platform the newer one is a little bit

more confusing so you can probably also

do this in Squarespace or any other

website provider I have the ability to

add a product to my website and then

under the category you know you have

physical product digital download or

event ticket so I would just filter it

to be an event so then a few days before

the Paint and Sip I would send out a

email reminder to everybody that was

registered now I only really sent these

emails out for my classes that I hosted

in my studio where it was a bunch of

random people all coming to one event

together for the public this isn't

really necessary when you're going to

someone's event where everyone's already

one big group when holding these public

classes I would keep track of the

attendance in a a Google spreadsheet so

it did require a little bit of

Maintenance to be constantly updating

every time someone signed up but again

this is that would be later that would

be if you decide you want to have your

own studio right you don't have to worry

about any of that when you're just doing

private birthday parties and showing up

at someone's house well obviously the

most important part here is the painting

tutorial itself so let me show you one

of the ones that I just did last week at

a Ronald McDonald House fundraiser in a

assisted living

center this was the painting that we did

it's an acrylic painting it took about

an hour and a half for everybody to

finish took me about 40 minutes to do by

myself myself but I can always expect to

at least double that when I'm teaching

to people who don't normally paint every

day my painters use this brand of paint

just artist Loft paint from Michaels as

well as assorted paint brushes that I

also got at Michaels when I very first

started doing these paint and sips I

looked a lot up to Heidi eastley she

runs Texas Art and Soul and she

literally has a Facebook group and a

community for people who host their own

painting sips where you can literally

use her templates for paintings she has

so much awesome material and information

for you all so totally go check out her

YouTube page actually she's on YouTube

and let me know what other questions you

have what other things you want to learn

about in the comments below and I hope

this was helpful for you oh and don't

forget to take a group photo once your

group finishes their paint this is a

great way also to build your reputation

as a Paint and Sip instructor and people

are going to see how many cool paintings

are in the group photo and say Hey I

want to do that for my next birthday

party all right guys go get creative my

bad my camera is about to die bye