4 Simple Steps to Start a Mobile Craft Club (no studio? no problem!)

Summary

In this video, Cristal, co-founder of the Creative Crafting Club, shares insights on launching a mobile kids' craft club. Initially, she and her partner Stefanie sought a Pinterest-perfect studio, but pivoted to a community venue after facing high costs. They eventually expanded to a church studio and partnered with schools, restaurants, and other venues for classes and workshops. Cristal outlines a four-step process for starting mobile classes: listing potential venues, reaching out with a simple pitch, following up, and securing a commitment for a trial class. She encourages viewers to challenge themselves by contacting five venues daily for a week.

Takeaways

• 🏡 Start with a vision: The founders initially sought a Pinterest-perfect studio space for their crafting club.
• 💡 Realization of reality: They discovered that their ideal spaces were too expensive, prompting a shift in strategy.
• 🌟 Importance of experience: The co-founder's childhood memories of a beloved art class inspired a focus on creating a positive experience rather than a physical space.
• 🚀 Mindset shift: A conversation with the co-founder's mother led to the realization that the magic of a space is in the experience, not the location.
• 📋 Start small: They began hosting classes in a free community venue, which allowed them to test their idea without significant financial risk.
• 📈 Gradual expansion: As the club gained traction, they moved to a studio at a local church and expanded to schools and other venues.
• 🤝 Partnerships matter: Partnering with local businesses like coffee shops and restaurants provided new venues and mutual benefits.
• 📍 Location flexibility: Mobile classes can be held in various public venues, offering convenience and familiarity for parents.
• 💼 Benefits of mobile classes: Running classes on the go eliminates the need for a studio, reduces costs, and allows for meeting new people and places.
• 📝 Four-step process: The video outlines a simple process for starting a mobile craft club, emphasizing the importance of outreach and starting small.

Q & A

What is the main topic of the video?

The main topic of the video is how to run a mobile kids' crafting club.

Who is the speaker, and what is their role?

The speaker is Cristal, co-founder of the Creative Crafting Club, which helps people start and grow a kids' crafting club.

What was Cristal's initial idea for starting a kids' crafting club?

Initially, Cristal thought they needed a Pinterest-perfect studio space, inspired by a childhood art class experience with a lady named Auntie Gerda.

What realization did Cristal have after speaking with her mother?

Cristal realized that the magic of Auntie Gerda's art studio wasn't in the physical space itself, but in the feeling it created for kids. This shifted her perspective to focus on creating a welcoming and inspiring atmosphere rather than a perfect studio.

How did the Creative Crafting Club start hosting classes?

They began hosting crafting classes in a low-key, temporary community venue that was provided to them for free, eventually moving to a studio at a local church and expanding to schools, restaurants, and other venues.

What are the benefits of running a mobile kids' crafting club?

The benefits include being able to start immediately without a studio, traveling to new places, meeting new people, offering convenience for customers, avoiding rent costs, and gradually expanding by adding more venues.

What is the four-step process to start a mobile craft club?

The four-step process includes: 1) Make a list of venues where kids gather, 2) Send a short and sweet email or message to the person in charge, 3) Follow up a week later with a phone call, and 4) Start by hosting one class to build rapport and trust.

What is an example script for reaching out to potential venues?

An example script could be: 'Hi, my name is Cristal. I teach arts and crafts to kids and would love to come teach at your venue. Do you have time to talk this week? Thanks, Cristal.'

What advice does Cristal give regarding outreach to venues?

Cristal advises keeping messages short and simple, not overwhelming people with too much information, and asking a direct question to encourage a response. She also suggests persistence, as only about 1 in 10 people will reply.

What challenge does Cristal set for the viewers at the end of the video?

Cristal challenges viewers to contact five potential venues every day for one week and see how it goes.