The Best Types Of Online Course Launch & Which One Is Right For You | Topic Explainer

Summary

This video offers a comprehensive guide to launching online courses, detailing various strategies like seed, pre-sell, open close, challenge, affiliate, and evergreen launches. It explains the suitability of each method for different stages of course development and audience sizes, providing insights on how to choose the right launch type to maximize enrollment and sales.

Takeaways

• 🌱 The Seed Launch is ideal for beginners with no content, email list, or experience, allowing them to validate their course idea with a small group of ideal audience members at a deep discount.
• 📈 The Pre-Sell Launch is suitable for established experts with an audience, involving teasing the topic and selling the course before creating the content, which helps in self-funding and validating the idea.
• 🚀 The Open Close Launch is a popular method for making quick sales, using scarcity to encourage immediate action, but requires repeated efforts to generate sales.
• 🏆 The Challenge Launch builds audience engagement by offering a free challenge related to the course topic, creating buzz and excitement, which can lead to higher course sales post-challenge.
• 🤝 The Affiliate Launch leverages partners with similar audiences to promote the course launch, offering them a commission on sales, which can significantly increase course reach and sales.
• 🌐 The Evergreen Launch automates the selling process using elements like paid ads, email automation, and dynamic timers, allowing for constant sales without the need for live interaction.
• 🔍 Choosing the right launch type depends on the stage of the course launch journey, the size of the audience, and the creator's experience and confidence in their content and marketing strategy.
• 💡 Each launch type has its own advantages and disadvantages, such as the potential for low initial income with a Seed Launch or the risk of leaving money on the table with an Open Close Launch.
• 🛠️ An Evergreen Launch requires a good understanding of technology and systems to automate business tasks effectively, and it may face challenges with content becoming stale over time.
• 📊 The success of a Pre-Sell Launch can motivate creators to complete course creation, as they have paying customers expecting delivery, but it can be challenging to generate interest without existing content.
• 🔑 The Challenge Launch can build goodwill and engagement by offering valuable content for free, but it requires careful balance in participation levels and high daily engagement from the creator.

Q & A

What are the different types of online course launch methods mentioned in the script?

The script mentions five types of online course launch methods: seed launch, pre-sell, open close launch, challenge launch, affiliate launch, and evergreen launch.

What is a seed launch and how is it beneficial for beginners?

A seed launch is a technique where you validate your course idea by inviting a small group of your ideal audience to help create the course content at a deep discount. It is beneficial for beginners as it allows them to test the market, gather feedback, and develop a better course without any prior content or audience.

How does a pre-sell launch differ from a seed launch?

A pre-sell launch is similar to a seed launch but requires an established audience. It involves teasing the audience about the course topic and having them buy into the early creation of the course content, which is then typically delivered live week by week.

What is the purpose of an open close launch and how does it benefit the course creator?

An open close launch is where enrollment opens for a short time and then closes, often used to make lots of sales quickly. It benefits the course creator by creating a sense of urgency and scarcity, encouraging immediate action from potential students.

Can you explain the concept of a challenge launch and its advantages?

A challenge launch involves running a challenge around a small topic within the course, usually for free, to build buzz and excitement. Participants complete daily activities and share results online. The advantage is that it helps build an audience while launching the course, often leading to higher engagement and sales.

What is an affiliate launch and how does it help increase course sales?

An affiliate launch recruits partners with similar audiences to promote the course launch. The partners receive a commission for each sale they generate. This strategy helps increase course sales by reaching a larger audience quickly and can also build relationships with influential creators.

How does an evergreen launch differ from other launch types?

An evergreen launch automates most processes, using elements like paid ads, recorded webinars, email automation, and dynamic countdown timers to sell the course continuously without the need for live interaction. It is scalable and requires less ongoing involvement from the creator.

What are some potential downsides of a seed launch?

Potential downsides of a seed launch include the challenge of selling a non-existent product, the need for one-to-one conversations, the likelihood of generating less income initially, and the manual work required for success.

Why might a pre-sell launch be difficult for some course creators?

A pre-sell launch can be difficult because it requires selling a course before it exists, which can be intimidating. It also demands the ability to generate interest without any content or testimonials and the motivation to complete the course creation after selling it.

What are some considerations for choosing the right launch type for your course?

Considerations include the size and engagement of your audience, your confidence in creating great content and marketing materials, your familiarity with technology and automation, and whether you need funds upfront for course creation.

How can a course creator gauge the effectiveness of their course launch strategy?

A course creator can gauge effectiveness by monitoring sales, participant engagement, feedback, and the ability to reach a wider audience. They can also assess the scalability and sustainability of the launch strategy over time.