start a $20,000/Month web design business in 2024

Summary

This video script introduces a web design business model that promises high earnings and location freedom. It outlines strategies for creating web design packages, setting competitive prices, and offering maintenance services. The speaker shares personal success, emphasizing the importance of targeting a niche for efficiency and trust-building. The script also covers effective outreach techniques, leveraging pre-built website templates, and the benefits of recurring services for steady income, all aimed at establishing a sustainable web design agency.

Takeaways

• 🌐 The speaker introduces a web design business model that allows for high earnings and location freedom.
• 💼 They share their personal success story, transitioning from a struggling freelancer to earning over $21,000 per month.
• 🔨 The importance of creating web design packages with clear pricing is emphasized, suggesting two main packages: a custom website and a template-based option.
• 💸 For the custom website package, a strategy of charging 50% upfront and 50% upon completion is recommended.
• 📈 The speaker suggests offering a lower-cost, template-based package to attract a wider range of clients and ensure continuous work.
• 🏆 The benefits of specializing in a niche industry for web design services are discussed, such as becoming an expert and building trust with clients.
• 📝 Offers strategies for attracting clients, including creating a first draft website for free and using it as a conversation starter.
• 📈 Discusses the use of automation tools to generate leads and reviews for clients, streamlining the process and increasing client satisfaction.
• 🔗 The script highlights the value of offering recurring services beyond web design, such as lead generation and ongoing maintenance, to build a stable revenue stream.
• 🌟 The speaker promotes their own course and software as a comprehensive solution for those looking to adopt this web design business model.

Q & A

What is the new web design structure mentioned in the video that allows for high earnings and location freedom?

The new web design structure refers to a business model where web designers offer various packages and services that can be customized to different client needs. This model includes high-ticket custom websites, template-based websites for a lower monthly fee, and a full-service web design partnership, which allows designers to work from anywhere and earn significantly.

How much should a web design agency charge for a custom website package?

A web design agency should charge anywhere from $4,000 to $6,000 for a custom website package. The payment is typically split into 50% upfront and 50% upon completion.

What is the 'Website in a Day' program and how does it work?

The 'Website in a Day' program is a package where the designer offers pre-built website templates to clients for a low monthly maintenance fee. The client can choose a template, and the designer customizes it by replacing the logo and other custom values, making it a quick and cost-effective solution.

How can a web design agency ensure they are not wasting time on outreach and attracting the right clients?

By creating multiple web design packages that cater to different budgets and needs, agencies can ensure they are attracting a wider range of clients and not wasting time on outreach. Offering both high-end custom websites and more affordable template-based options helps capture clients who might not be able to afford the high-ticket package.

What is the benefit of focusing on a single business category or niche for a web design agency?

Focusing on a single business category or niche allows the web design agency to become experts in that industry. This expertise makes it easier to understand the industry's specific needs, build trust with potential clients, and create targeted marketing messages that resonate with the target audience.

What are some strategies to get potential clients interested in a web design agency's services?

Strategies include offering a free first draft of a website using a template, fixing issues on an existing website and showing the improved version, and offering to generate additional Google reviews for the client. These strategies aim to provide value upfront and demonstrate the agency's capabilities.

How can a web design agency offer recurring services to ensure a steady monthly income?

A web design agency can offer recurring services such as website maintenance, updates, and support for a monthly fee. They can also provide lead generation services, social media management, and other digital marketing services that clients are willing to pay for on an ongoing basis.

What is the significance of offering a 'full-service web design partner' package?

The 'full-service web design partner' package is significant because it provides a comprehensive solution for clients, including not just website design but also ongoing digital marketing and business support. This package can generate a substantial monthly income and build long-term relationships with clients.

How does the speaker suggest using past customer data to generate new business?

The speaker suggests using automation tools to reach out to past customers with targeted messages, offering special deals or discounts to encourage repeat business. This method, known as 'database reactivation,' can quickly generate new leads and appointments for the client.

What is the role of the 'go high level' software mentioned in the script?

The 'go high level' software is a tool that helps automate various aspects of the web design business, including client communication, review generation, and lead generation. It allows the agency to provide branded, automated solutions to clients, enhancing the client experience and efficiency of the agency's operations.

How can a web design agency avoid the trap of constantly chasing new clients?

A web design agency can avoid constantly chasing new clients by focusing on building long-term relationships through recurring services and partnerships. By offering ongoing support, maintenance, and digital marketing services, the agency can ensure a steady stream of income and client retention.

Outlines

00:00

🌐 Location Freedom with Web Design Business

The speaker introduces a web design business model that allows for high earnings and location freedom, surpassing traditional professions like doctors and lawyers. They share their personal journey from a struggling freelancer to a successful business owner making over $21,000 per month while traveling. The key to this success is the new business model, which includes offering specific web design packages and finding ideal customers. The speaker outlines two main packages: a custom website with a 50% upfront payment and a monthly maintenance fee for pre-built templates, which cater to clients with varying budgets and needs.

05:01

📈 Scaling Web Design Business with Niche Focus and Offers

The speaker emphasizes the importance of focusing on a specific business niche to become an expert and streamline the client acquisition process. They discuss the benefits of specializing in one industry, such as using industry-specific language to build trust and offer tailored web design services. The speaker also shares strategies for creating compelling offers to attract clients, such as providing a first draft of a website or addressing issues found on existing websites. They highlight the effectiveness of these strategies based on personal experience and extensive testing.

10:02

📝 Leveraging Templates and Automation for Client Engagement

This paragraph delves into the practical aspects of using pre-built website templates and automation tools to efficiently manage client engagements. The speaker describes how to quickly customize templates with a client's logo and details, and how to use automation for tasks like generating Google reviews and reactivating past clients for new business. They provide examples of how these methods can lead to significant revenue generation, such as a roofing client case study that resulted in substantial sales from a simple text message campaign.

15:03

🔄 Building Recurring Revenue Streams in Web Design

The speaker discusses the transition from one-time web design projects to offering recurring services, which provides a stable and growing monthly income. They explain how to upsell clients on long-term services, such as using a custom platform for business management, social media, and lead generation. The paragraph also touches on the benefits of white-labeling software and offering advertising services, which can lead to a sustainable business model with reduced reliance on constantly acquiring new clients.

Keywords

💡Web Design Structure

The term 'Web Design Structure' refers to the specific layout and organization of a website that is intended to maximize user engagement and profitability. In the video's context, it is highlighted as a new approach that enables students to earn significantly more than traditional professions like doctors or lawyers. The structure is also noted for providing 'location freedom,' allowing individuals to work from anywhere, which is exemplified by the speaker's ability to operate their business while traveling.

💡Location Freedom

'Location Freedom' is a concept that denotes the ability to work from any geographic location without being tied to a specific workplace. This is a key selling point in the video, as it emphasizes the flexibility and mobility of the web design business model being discussed. The speaker illustrates this by mentioning their personal experience of running a business while traveling to various countries.

💡Web Design Packages

In the video, 'Web Design Packages' are defined as the different service offerings that a web design agency can provide to clients. These packages are crucial for setting clear expectations and pricing. The speaker suggests having at least two packages: a custom website and a template-based option, which cater to different client budgets and needs.

💡Pricing Strategy

The 'Pricing Strategy' in the script refers to how much a web design agency should charge for their services. The speaker outlines a strategy where a custom website can range from $4,000 to $6,000, with a 50% upfront payment and the remainder upon completion. This strategy is part of the business model that allows for profitability and cash flow management.

💡Payment Plan

A 'Payment Plan' is a system where clients can pay for services in installments rather than a lump sum. The video mentions this as an alternative for clients who cannot afford the full cost upfront, allowing them to pay in monthly increments until the service is fully paid off, as demonstrated by the example of a $4,000 website paid in $1,000 monthly installments.

💡Website Template

A 'Website Template' is a pre-designed website layout that can be customized with a client's specific information and branding. The video suggests using templates as part of a 'Website in a Day' program, where clients can choose from a selection of templates for a lower monthly maintenance fee, making web design more accessible and affordable.

💡Drag and Drop

'Drag and Drop' is a user interface feature that allows users to move elements around on a screen by clicking, holding, and then dragging them to a new location. In the video, this feature is used to describe the ease of editing the website templates, making the customization process simple and intuitive for clients.

💡Full-Service Web Design Partner

A 'Full-Service Web Design Partner' is a higher-tier offering where clients receive comprehensive web design and related services, often on a recurring basis. The video positions this as a lucrative service package that can generate significant monthly revenue, ranging from $300 to $22,000 per month.

💡Lead Generation

'Lead Generation' is the process of attracting and converting strangers into potential customers for a business. The video discusses offering lead generation services such as Facebook ads or Google ads as a way to provide recurring value to clients and build a long-term business relationship.

💡Recurring Revenue

In the context of the video, 'Recurring Revenue' refers to the income that a business receives on a regular basis, typically monthly, from services that clients subscribe to. The speaker emphasizes the importance of establishing recurring revenue streams to ensure financial stability and reduce the need to constantly seek new clients.

💡White Label

'White Label' is a term used to describe a product or service that is produced by one company and rebranded by another company for distribution. In the video, the speaker mentions white labeling the 'go high level' software, allowing clients to use the platform with their own branding, which enhances the perception of a personalized service.

💡Database Reactivation

'Database Reactivation' is a marketing strategy where a business re-engages with past customers to generate new sales or appointments. The video describes using this strategy to send targeted messages to a client's previous customers, offering special deals to encourage repeat business and generate new leads.

Highlights

A new web design structure allows students to earn more than doctors or lawyers with location freedom.

The speaker makes over $21,000 per month in profit from their web design business while traveling full-time.

Two web design packages are recommended: a custom website and a website in a day program with pre-built templates.

Custom website packages can be charged at 50% upfront with the second half billed upon completion.

For clients unable to afford the custom package, a payment plan can be offered.

The website in a day program offers low-cost templates with a monthly maintenance fee.

Editing pre-built templates is simple and drag-and-drop, requiring minimal customization time.

Clients value a functional website over a unique design, even if it's a template.

A third package, full-service web design partner, offers a range of prices and services.

The business model has been rated the number one course for its results and support.

Focusing on a specific business niche makes getting and servicing clients easier.

Using industry-specific language builds trust and positions the designer as an expert.

Proven offers for attracting clients include creating a first draft website for free and offering to fix website issues.

Automated tools can send hundreds of outreach messages daily to potential clients.

Recurring services such as website maintenance, lead generation, and ad management ensure consistent monthly income.

Offering lead generation services with or without the use of plugins can bring in additional monthly revenue.

The go high level platform is used for automating business tasks, including website building and lead management.

A full 5-hour course is available on YouTube for those interested in a deeper understanding of the business model.

Transcripts

there is a new web design structure that

my students are using to make more money

than any doctor or lawyer and the best

part about this structure is it gives

them location Freedom so they can work

from anywhere they want so in this video

I'm going to show you the exact web

design packages that you need to start

offering then I'm even going to show you

how to find your ideal customers and

move them from stranger into paying

client look in my first year I was a

struggling freelancer and I didn't know

anything and now I make over

$21,000 per month in profit from this

business and the best part is I've been

growing this business while traveling

full-time in the past year I've been to

Colombia Brazil Mexico just to name a

few and you definitely can't do that if

you are a doctor or if you have some

kind of web design business and you're

operating it the wrong way I'm only able

to do this because of this new business

model so the first thing we need to do

is nail down your your web design

packages and your pricing how much

should you actually charge so look as a

web design agency we work with business

owners and create them professional

websites that help their clients find

them trust them and then pay them for

their services I like to have two web

design packages the first one is a

custom website and you can charge

anywhere from4 to

$6,000 for this kind of website we build

and we launch the website for the client

and the way we charge for this is by

charging 50% UPF front and then 50% upon

completion meaning they have to pay half

of the fee right up front and then we

have their credit card on file and as

soon as we're done and the websites live

you automatically Bill the second half

of that fee now if someone can't afford

it it doesn't always mean that you

should lower your fees for example

sometimes we'll divide up the payments

into many monthly payments I have a live

sales call on this channel where I

pitched a client a fourth ,000 website

and he couldn't afford that so we broke

it down into 4 months and he was paying

$1,000 per month until that website was

paid off so I'm going to show you how we

automatically build clients in step four

but here's where the problem comes in

most people just have one package they

have one high ticket website that's

thousands of dollars and the problem is

sometimes the client is not a good fit

and they cannot spend that much money

which leaves them to go work with

someone else and the sad part is in this

business most of the time the hardest

part is actually getting clients

interested so you have them on the phone

and just because they can't afford it

you now have to let them leave back into

the market when you did all the hard

work of getting them on the call so

instead of moving on let's create a

second package that we can offer

virtually anyone this way you're

ensuring that you're never wasting your

time doing Outreach and trying to get

clients this website package is called

the website inad Day program and all

you're going to do is have three to five

website templates already pre-built that

you can offer your client for a low

monthly maintenance fee and they can

just use that so what I like to do is

charge $150 per month for a website

template that looks like this now I had

my team build four website templates

like this that we like to use and

editing them is extremely simple you

just hit edit you can open that in a new

tab and now once you're here everything

is drag and drop and it's very easy to

use and all that we do for each client

that we want to import this into we just

click clone and we clone it to their

account all we do is Click one button

hit duplicate and then once you're in

here all you have to do is just replace

the logo and these custom values

automatically pull so we just go in our

account under settings and we add in the

email we add in the phone number and now

it changes that logo that email that

phone number everywhere on the website

and if you're struggling with content we

just use gbt and you can do that for

every single page on this website and if

you're working in one industry let's say

you're working in Roofing you can have a

roofing template that you can use for

every client as long as they're not in

the same city and as long as you're

upfront about that and you say hey this

is our templated website in a day

program I've never had a business owner

that has a problem with this plus of

course you do want to swap out a couple

images on the about us page include some

of their actual photos from the things

that they do and now you might even be

wondering well why would a client pay

$1150 per month for a website like this

and the truth is having a copypaste

website like this still is better than

having no website or having a completely

garbage website some people you can't

even find their phone numbers on their

website let alone their emails or their

services or even some photos of what it

is that they actually do and I promise

clients don't care as much as you do

once you show them the final result and

how good it looks it doesn't matter

matter that there's a bunch of other

people that are not their competitors in

the US or in whatever country you work

in that have the same template we just

reuse these four and use them for all of

our clients this can take you 30 minutes

to actually do and set up and swap a

couple images and content and I've had

clients that have been with me for years

paying me

$150 month in and month out and

sometimes they ask us to update photos

or add a staff member or add some kind

of Bio but most of the time it's set up

and then you're done if you're worried

about Google rankings don't be take a

look at this screenshot right here it

seems like Google doesn't actually care

that much and AI content has been on the

radar for a while you can research this

yourself the third package you can offer

is a fullservice web design partner

these people make the most and they

charge anywhere from $300 a month to

$22,000 per month and I'm going to cover

more of that in step four if you want

every everything imported into your

account and just copy and paste

everything that we've built with a click

you can now do that it's working like

crazy not just for me but we've proven

that this works for people with all

kinds of experience levels and

backgrounds in fact go high level

themselves rated us the number one

course because of the results that we

get for people and the support that we

give I'm going to show you a toz how to

get clients deliver results grow your

business and then even hire employees to

run it all for you I'll even talk to you

on zoom and answer questions to make

sure that you succeed if you want all

this for free go to laptop ceo.com or

check the link in the description so the

second thing you want to do is find a

business category or business type that

you want to go after this is also known

as a niche and this makes getting

clients and servicing those clients so

much easier when I started my business I

was signing on everyone that would

freaking pay me one month I'd have a

massage therapy client then the next

month I would have a roofer and then I

would have a chiropractor I was all over

the place and every single time it's

like I had to start a new business I had

to learn about that industry I had to

understand their pains their struggles I

had to understand what they actually

want their clients to know I had to

learn the industry but if you focus all

of your effort and energy on one

industry it makes you an expert let me

explain what sounds more powerful saying

to someone I build websites do you need

one or would it be better to say I build

High converting basement remodeling

websites that get you more leads more

booked appointments and ultimately more

estimates and service cost I already

built you a first draft do you want to

see it and now as you can see I can use

the industry language anyone that's in

that industry knows that I'm a part of

it I'm using things like service calls

leads booked appointments estimates this

is industry language and now I'm not an

outsider this builds a lot of trust and

puts you as the top option even if

you're more expensive Plus plus it

builds so much trust they see on your

website your portfolio they see your

website templates that you already have

built and it's all revolving around them

if you have case studies the case

studies are everyone that are just like

them so they're way more likely to move

forward with you and all of this

decreases the amount of time you need to

build that website since you already

understand that industry so well third

let's talk about offers what can you

actually say to people to get get them

interested in you now look I've tested

and tried everything that all these

gurus freaking recommend I've read books

I've watched courses YouTube videos

everything in fact I've sent over a

100,000 emails I've sent tens of

thousands of DMS on places like

Instagram or LinkedIn so I've tested all

this stuff myself so I'm just going to

give you the proven formula here here's

the first offer if they don't have a

website hey are you still open I tried

to look up your website to see reviews

when searching for roofer in X City but

I couldn't find one this is a bit random

but I decided to build you on do you

want to see it question mark let me know

and here's a good message if they

already have a website hey are you still

open I found a couple things broken on

your website you're going to insert

their url.com when I was searching for a

roofer in blank city I actually fixed it

for you and rebuilt a couple things

would you even want to see it let me

know think about how different you sound

when you send out messages like these

and you don't have to send these

messages out one by one there are tools

that will allow you to send hundreds of

these messages each and every day now

look I know you're probably thinking I

don't want to build free websites relax

we're not going to do that all we're

doing is taking a website template like

I just showed you and we're just adding

their logo at the top that is the first

draft that we are showing them this

should take you less than 2 minutes to

do if they want to customize any of it

they have to pay you for either a custom

website where you can rebuild it and

make it custom or they can use that

website template that website in a DAT

package and after they pay you're going

to sit down and build the rest of it

outside of just having the logo there

this makes it very easy for someone to

say yes to you makes it very easy to get

your foot in the door get someone on

zoom and to have the opportunity to tell

them and show them about your website

design packages and prices in fact this

worked so well that when I first

introduced this concept on my YouTube

channel I had a bunch of amazing

comments of people Landing clients using

this exact strategy literally if you

just take this strategy and run with it

you're going to get clients I'm going to

give you another foot in the door offer

that you can use to get prospects

interested in your services and to get

them on Zoom here's one for Google

reviews hey name I tried to look you up

online and saw you have awesome pictures

but couldn't find many reviews are you

guys still open question mark I'd be

happy to get you 10 more reviews in the

next 5 days completely free

automatically let me know this is very

easy to do this software is called go

high level and all you're going to do is

put your logo here at the top left and

then if you click into automations right

here you can go over to where it says

send review request I'm going to have

this pre-built for you when you sign up

with my link right here now the cool

thing is you're going to give your

clients logins to this and they're going

to log in and under the conversations

tab right here they're going to see all

the reviews that came in and you're

going to have this whole thing

completely wh labeled meaning this is on

your own custom domain and it has your

logo and your branding everywhere so

here's what the workflow or the

automation actually looks like once your

clients have closed a client meaning

someone paid for the service and the job

is complete or the service is complete

we can can mark the opportunity as one

and then we automatically text that

person wait 60 minutes and then even

send them an email to leave them a

review so now you're probably wondering

okay that's great for the new existing

customers and reviews but how do we

automatically generate them reviews out

of thin air like we provided in our

offer so here's what you're going to do

if you go over to contacts right here

you're just going to ask them to give

you all their past customers their past

clients and you're just going to import

it right here you choose import contacts

boom import it next thing you're going

to do is we have a pre-built automation

that sends them to a page like this

you're going to put that client's logo

at the top and you're going to

automatically text all their customers

so so let's say it's a massage therapist

you're going to go in and take every

person that's ever gotten a massage and

email them and text them a link to this

page if they choose five stars right

here it's going to automatically

redirect into Google once this a real

client you can put in that URL if they

choose two stars it's going to ask them

to give feedback and this feedback will

also be sent to your client so now we

can automatically generate if they've

had 100 pass customers a thousand pass

customers we can get them a lot of

Google reviews very very quickly with a

campaign like this again this is very

easy to do all you have to do is go

inside of our automation attach a tag to

all of the people that you want to send

this landing page to you hit publish you

hit save and then you are done our

clients have been using this for years

and we've never had any issues with it

to this day another really good offer is

called database reactivation here's what

you can say to get clients for this

service hey name are you still bringing

on new customers if I can get you five

booked appointments in five days no ad

spend or fees as a trial would that be

something that you're interested in let

me know now once again the way you're

going to deliver the service is go back

into go high level you're going to go to

automations once you import this all the

text messages and emails will be

pre-loaded in here and I promise you

it's easier and less complicated than it

looks all you're going to do is take a

list of all their past customers or

their potential clients and you're just

going to text them a message like this

let's say you have a roofing client hi

contact name happy New Year we've got

some supplies left over that we need to

get rid of we're giving away a crazy

discount of $1,000 off for the next five

roofs while supplies last figured I

would text you first and let you know

anyways let me know either way hope

you're doing amazing so we're going to

text your roofers clients and send them

this message to get him a bunch of

appointments you will be shocked at how

much money your client will make from a

small and simple campaign just like this

here's a real example of a roofing

client that we brought on and sent this

exact text message to now I'm going to

have to blur a lot of stuff here but

this is what the dashboard looks like

10.8k generated from this campaign as

you can see see and if I click into it

you'll see this was generated from the

database reactivation and as you could

see here it says that two were sold and

we were able to do that for him using

this exact campaign that I'm giving you

right here with these exact follow-ups

that you can download at laptop ceo.com

we started him off in a onewe free trial

and we made him money before he paid us

anything it was the easiest sale in the

world and so he ended up paying over

$4,000 over the next couple months for

our services now look a lot of these

clients as you can see need way more

than just a website which leads nicely

into my next point the fourth thing is

you want to start offering recurring

services to keep paying you monthin and

month out most webdesign agencies focus

on getting a client as soon as they do

that all their effort goes towards

building a website and then as soon as

they're done the next month they're back

at Ground Zero and they're starting

again from the ground up but if you

offer recurrent Services your monthly

income is always going up you're never

back down to zero you are building a

real business you're getting paid

upfront to provide a service but keeping

them as a long-term client this is how

you build a real business so you're not

constantly chasing new clients this is

the exact trap that I fell into and this

is where most Freelancers get stuck even

though I got two high ticket clients for

my agency last week even if I got none I

would still be making well into six

figures because of small services like

these you set it up one time you show

your clients how to use it you show them

how they can automate certain things in

their business and they'll be happy to

pay you $300 to $500 per month you wh

label the whole software so your client

sees your logo at the top and they're

logging in and using this app on their

phone and their desktop every single day

I have clients using our wh labeled go

high level account every single day I

speak to them once every couple months

once every six months but I see that

they're using it to manage their whole

business they're talking to all their

website leads their form submissions

their social media leads their

conversations their posting to Facebook

to Instagram all inside of our platform

they're also using it to automatically

text people instead of letting their

potential customers go to voicemail and

that's really just naming a couple of

the features and by the way we actually

use this for our web design agency as

well my website is built inside of this

platform and we use this to collect

payments under the payments tab this is

how we charge clients and this is even

how we create reoccurring invoices that

automatically bill every single month

now if you want to be a true agency

partner you need to offer lead

generation Services things like Facebook

ads or Google ads for $1 to $2,000 per

month but if you don't know how to run

them you can install this little plugin

into your go high level account and it

will allow you to launch Facebook ads in

three easy clicks right within the

dashboard using a proven library of ads

that work for that industry or you could

just charge them something like $500 a

month let the client run the ads

themselves pick the exact ads that they

want and all the leads all the people

that fill out the fors will

automatically go to that conversations

tab you see now you're building a

long-term recurring business where it

doesn't feel like you're constantly on a

hamster wheel chasing new clients but

you have recurring Revenue if you want

to see me break down this entire

business model in depth I have a full 5H

hour course right here on YouTube