I asked MrBeast how to grow on YouTube in 2024

Jon Youshaei
31 Dec 202312:52

Summary

TLDRIn this illuminating video script, the creator shares seven insider tips to skyrocket YouTube growth in the wake of recent platform changes. From optimizing thumbnails with the '18% test' to drawing inspiration from unconventional sources like TV shows and billboards, the advice is both fresh and practical. Leveraging YouTube's new linking feature, the script delves into strategic methods like the 'flood method' and 'short to short' linking. It also emphasizes the importance of clipping videos before others do, using mainstream music, visualizing ideas with T-sheets, and preparing for potential 'link apocalypse' scenarios by diversifying traffic sources. With a blend of insight and actionable strategies, this script promises to equip viewers with a competitive edge in the ever-evolving YouTube landscape.

Takeaways

  • 😄 Keep your YouTube thumbnails simple and clutter-free, with no more than three main elements, to make them easily recognizable and engaging.
  • 🔍 Look for inspiration beyond just other YouTube videos, such as TV shows, movies, and billboards, to create unique and attention-grabbing thumbnails.
  • 🔗 Utilize YouTube's new linking feature strategically by either flooding your shorts with links to your latest long-form video or linking your shorts to each other in a series.
  • ✂️ Clip your own long-form videos into shorts before others do it, so you can direct the views back to your channel and potentially gain more exposure.
  • 🎵 Use mainstream, trending music in your videos to make them more familiar and engaging for your audience, while staying protected from demonetization and copyright issues.
  • 📝 Sketch out your video ideas using T-sheets (title, synopsis, and visual sketch) to better conceptualize and gather feedback before production.
  • ⚠️ Prepare for a potential "link apocalypse" by diversifying your traffic sources and building your own platforms, as platforms may restrict external linking in the future.
  • 💰 Consider creating additional revenue streams, such as a newsletter or a course, to build a sustainable business as a creator.
  • 🤝 Collaborate with and learn from other successful creators to gain insights and strategies for growing your channel and audience.
  • 🧠 Stay informed about platform updates, algorithm changes, and industry trends to adapt and optimize your content strategy accordingly.

Q & A

  • What is the first tip discussed for growing on YouTube?

    -The first tip is to limit your Lamborghinis, which refers to keeping your thumbnails simple and not overcrowded with too many elements, based on Mr Beast's approach of using one clear focal point instead of multiple distracting objects.

  • What is the second tip related to?

    -The second tip is to look off YouTube to succeed on YouTube. It suggests drawing inspiration from traditional media like TV shows, billboards, and movie posters for thumbnail designs and video formats, rather than solely relying on studying other YouTube content.

  • What are the two methods discussed for using YouTube's new linking feature for Shorts?

    -The two methods discussed are: 1) The flood method, where you link all your Shorts to your most recent long-form video, and 2) The short-to-short method, where you link your Shorts together, especially if they are part of a series.

  • Why is it important to clip your own long-form videos before others do?

    -With YouTube's new linking feature, you can only link your Shorts to your own videos, not to other channels. If others clip your content first, they can get the views from those Shorts, whereas if you clip your own content first, you can drive those views to your own channel.

  • What is the recommendation regarding music usage in videos?

    -The tip is to use better music, specifically mainstream music from popular artists, as it can make your videos feel more familiar and engaging to viewers. The sponsor Licked is mentioned as a service that allows using mainstream music while being protected from demonetization and copyright strikes.

  • What is the purpose of using t-sheets, as recommended by Zach King?

    -T-sheets are a simple tool to visually brainstorm and sketch out video ideas, including a synopsis, thumbnail sketch, and title. This helps to better visualize and refine ideas before fully developing them into videos.

  • What is the potential 'link apocalypse' discussed towards the end?

    -The 'link apocalypse' refers to the possibility of YouTube banning external links on long-form videos, similar to how they removed the ability to add links in Shorts. The recommendation is to diversify traffic sources and prepare for this potential scenario.

  • What is mentioned about Elon Musk's statements regarding social media platforms?

    -Elon Musk (formerly Twitter CEO) had suggested removing accounts that promote other social media platforms and content with links to platforms like Facebook and Instagram. While he later deleted the post, it highlights the potential for platforms to limit cross-promotion and external links.

  • What is the recommendation for diversifying traffic sources?

    -The recommendation is to sprint to diversify your traffic sources in the next few months, such as starting your own newsletter or other owned platforms, to prepare for the possibility of fewer external links being allowed on platforms like YouTube in the future.

  • What is the 'Insider Accelerator' course mentioned at the end?

    -The 'Insider Accelerator' is a course being launched by the speaker, where they will share more tools, tips, and templates to help creators build a real business, going beyond just growing on YouTube.

Outlines

00:00

🎥 Setting Up Successful YouTube Video Thumbnails

This paragraph discusses effective thumbnail strategies for YouTube videos. It highlights the importance of simplicity and limiting elements in thumbnails, using the example of Mr. Beast's process. The '18% test' is introduced, which involves shrinking the thumbnail size to identify visibility issues on mobile devices. The paragraph emphasizes having three elements or less in thumbnails for optimal clarity.

05:02

🔎 Drawing Inspiration from Diverse Sources

This section encourages creators to look beyond YouTube for inspiration, citing examples like TV shows, billboards, and movie posters. It discusses how Mr. Beast's team drew inspiration from the Apple TV show 'Severance' for a thumbnail idea. The paragraph emphasizes the importance of studying traditional media formats and adapting successful concepts to YouTube.

10:02

🔗 Leveraging YouTube's New Linking Feature

This paragraph explores strategic ways to utilize YouTube's new linking feature for Shorts. It introduces two methods: the 'flood method' (linking all Shorts to the most recent long-form video) and the 'short-to-short method' (linking related Shorts together). It also highlights the importance of clipping long-form videos into Shorts before others to retain viewership. The paragraph mentions tools like Opus Clip that can assist with this process.

Mindmap

Keywords

💡Thumbnails

Thumbnails are the small preview images that represent a video on YouTube. The script emphasizes the importance of effective thumbnails, providing examples from Mr. Beast's creative process. It suggests using simplicity, limiting elements to three or fewer items, and drawing inspiration from various media sources like TV shows, billboards, and movie posters to create eye-catching thumbnails.

💡Shorts

Shorts are short-form vertical videos on YouTube, typically under 60 seconds long. The script discusses strategies for leveraging YouTube's new feature that allows linking Shorts to longer videos. It suggests methods like 'The Flood Method' (linking all Shorts to the most recent long-form video) and 'The Short to Short Method' (linking related Shorts together to create a bingeable series).

💡Clipping

Clipping refers to the practice of creating short clips or excerpts from longer videos. The script advises creators to 'clip before you get clipped,' meaning they should proactively create and publish short clips from their own long-form content before others do it for them. This allows creators to retain control over the distribution and monetization of their content.

💡Music

The script emphasizes the importance of using the right music in videos to enhance their appeal and familiarity with the audience. It recommends using mainstream, chart-topping tracks from popular artists through services like Licked, which can help avoid demonetization and copyright issues. The script also provides an example of how using mainstream music can significantly improve the impact of a video clip.

💡T-Sheets

T-Sheets are a simple visual brainstorming tool described in the script. They consist of a sheet with a title, a picture or sketch, and a synopsis, allowing creators to quickly visualize and share video ideas with others for feedback. The script cites Zach King's use of T-Sheets as a collaborative process for developing video concepts that resonate with his audience.

💡Link Apocalypse

The 'Link Apocalypse' refers to the potential scenario where platforms like YouTube and Twitter remove or severely limit the ability to include external links in videos and posts. The script discusses Elon Musk's comments about removing accounts that promote other social media platforms and the implications of such a move. It advises creators to diversify their traffic sources and build their own platforms (e.g., newsletters) in preparation for a potential 'Link Apocalypse.'

💡Engagement

Engagement refers to the level of interaction and involvement between creators and their audience. The script emphasizes strategies to increase engagement, such as using familiar music, creating bingeable content through linked Shorts, and utilizing visual tools like T-Sheets to solicit feedback and collaboration from viewers. Effective engagement can lead to increased viewership, subscriber growth, and overall success on YouTube.

💡Monetization

Monetization is the process of generating revenue from content on platforms like YouTube. The script discusses the importance of retaining control over monetization opportunities by proactively creating and publishing clips from long-form content before others do it. It also mentions services like Licked, which can help protect creators from demonetization and copyright strikes when using popular music in their videos.

💡Inspiration

The script encourages creators to draw inspiration from various sources beyond just studying other YouTube content. It cites examples like Mr. Beast's team finding thumbnail inspiration from the TV show 'Severance,' and the script's author taking ideas from billboards and movie posters. This broader approach to inspiration can help creators develop unique and attention-grabbing content that stands out on the platform.

💡Collaboration

Collaboration is highlighted in the script as a valuable process for creators. It discusses tools like T-Sheets, which allow creators to share and receive feedback on video ideas from their team members, families, or roommates. Collaboration can lead to better concept development, execution, and overall video quality by incorporating diverse perspectives and utilizing collective creativity.

Highlights

Limit your Lamborghinis in thumbnails - keep it simple with three elements or less to pass the '18% test' for visibility on mobile devices.

Look beyond YouTube for inspiration - study traditional media like TV shows, billboards, and movie posters for fresh thumbnail and video format ideas.

Use YouTube's new linking feature strategically with the 'flood method' (link shorts to latest long-form video) and 'short-to-short method' (link shorts together).

Clip your long-form videos into shorts before others do, to drive views back to your channel using the linking feature.

Use mainstream, trending music from services like Licked to make videos more familiar and appealing to new audiences.

Brainstorm video ideas using 'T-sheets' - visual sketches with titles, synopses, and concepts, to get feedback before production.

Prepare for a potential 'link apocalypse' where platforms restrict external links, by diversifying traffic sources like newsletters.

Study internal drafts and thumbnail revision history of successful creators to understand their thought process and evolution.

Draw inspiration from unexpected sources, like the opening scene of a TV show sparking a unique thumbnail idea.

Recreate successful formats from traditional media, like reality shows or late-night segments, and adapt them for YouTube.

Use AI tools like Opus Clip to automatically generate short clips with proper styling from long-form videos.

Hire storyboard artists or use T-sheets to visualize and refine video ideas before production.

Diversify traffic sources like newsletters to prepare for potential restrictions on external links by platforms.

Leverage trends and legislations around linking practices to stay ahead of platform changes.

Subscribe to the channel and consider the 'Insider Accelerator' course for more creator tips and business strategies.

Transcripts

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I just interviewed Mr Beast about his

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latest tips for growing on YouTube right

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now with all the recent changes to the

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platform so in this video I'm going to

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break down what we talked about on and

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off stage as well as what I've learned

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from 5 years working inside YouTube and

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interviewing top creators to share the

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seven best tips we've used to see a

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massive jump in this Channel and no

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these aren't the obvious and outdated

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tips we've all heard it's stuff I'm

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genuinely shocked more people aren't

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talking about you're very good at what

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you do

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[Music]

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so the first of the seven tips is to

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limit your Lamborghinis and I'll explain

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what that means in a second but it comes

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from this fascinating moment from my

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interview with Mr Beast which by the way

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make sure you subscribe CU you're not

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going to want to miss the full video

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when I drop it but basically he showed

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me all these internal drafts that it

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took to go from an initial idea to a

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final thumbnail take me through what is

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this that we're looking at here Jimmy

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these weren't AB tests OB some of the

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first ones are kind of terrible but it

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just shows all the different ones we

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went went through until we landed on the

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the one we ended up uploading help me

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roast the earlier versions like cuz I

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think for you maybe it's intuitive like

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how you got from point A to B like what

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are some of those most obvious changes

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well the top middle one you know in in

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theory your gut would be like having six

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Lamborghinis look school but then it's

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like hard to process it and you can't

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see it I'm a big fan of Simplicity just

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get it across where they instantly

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understand it and so like to me one big

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Lamborghini in the middle which

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obviously is what we went with so much

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better than like a driveway covered in

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lamborghin cuz it's not it's so much

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harder to process I like to like just

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make it where your brain could be off

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and you don't have to think you get it

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click you know what I mean totally in

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the real world obviously six Lambos are

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better than one but in a YouTube

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thumbnail less is more and one thing I

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like to try is to see if my thumbnail

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passes what I like to call the 18% test

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so shrink your Photoshop canvas or

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whatever you're using to design your

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thumbnail down to 18% which helps you

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identify what a viewer will actually see

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especially on mobile and most times you

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should have three elements or less in

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your thumbnails just like Mr be so that

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could be a face car Castle or face train

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pit or you know a face money safe just

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like Jimmy does and I say this with love

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because we have a Discord where over

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3,500 creators are there giving feedback

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to each other and most people share the

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thumbnails for me to roast and I want to

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share three examples where if you zoom

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them down to 18% you can't see the three

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elements clearly and there's way too

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many Lambos stuffed in there so by

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looking at it at a smaller scale you can

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make better decisions on what to cut

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keep or enlarge the second tip is to

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look off YouTube to succeed on YouTube

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now look I'm not saying you shouldn't

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study other YouTubers but if that's all

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you do and you dismiss content from

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Hollywood because it's too traditional

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then you're losing out on so many ideas

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that could set you apart case in point I

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was shocked to learn that actually this

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thumbnail idea for Mr Beast video was

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actually sparked from his team watching

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a scene from an Apple TV show called

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Severance how did this go from a

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thumbnail idea to final what have I

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thumbnail guys Chucky watched Severance

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and one of the opening shots is that uh

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image in the top middle he's like we

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should do this for a thumbnail and I was

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like what does that even mean and he

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sent me that Snapchat with a circle in a

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human and I was even more confused the

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image on the top right and I was like

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Chucky I I don't know maybe you're

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drinking alcohol even though he doesn't

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um and uh and somehow that led to this

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thumbnail we ended up doing here in the

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bottom right which actually worked

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pretty well and it was kind of nice cuz

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usually my thumbnails have my face and

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the left side um and I've been looking

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for ways to not have every thumbnail be

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the exact same that was a good Breakaway

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that people seem to like you can draw

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inspiration from anywhere it's not like

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we got that from a different YouTube

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thumbnail like he was literally just

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watching

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sance you know and you know ever since

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hearing that I've looked at three things

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differently TV shows Billboards and

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movie posters and in fact this thumbnail

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I made is actually from a billboard for

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the Spy Kids movie I me I'm not even

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ashamed to say I was driving and I

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literally made a u-turn parked and took

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a bunch of photos of that billboard to

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add to my ongoing thumbnail Hall of Fame

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folder so I could later adapt it and and

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if you think about it it makes perfect

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sense on every Hollywood set there's a

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Director of Photography whose entire job

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is to create a stunning shot that tells

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a story just like we saw in Severance or

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graphic designers who spend their

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careers making Billboards and posters to

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catch your attention in a nanc while

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you're speeding on the highways and this

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even goes beyond thumbnails I mean for

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actual video formats think about what

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creators like arach are doing they're

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really just recreating big brother from

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t

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or the Sid men's Tinder in real life

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that's really just MTV's next recreated

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or even my on the street videos which

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have gotten millions of views those are

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just Tonight Show segments like Jay

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Leno's jaywalking recreated so basically

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what I'm saying is study traditional

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media past and present because there's

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so much opportunity to apply to YouTube

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before others catch on all right the

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next tip is this one drives me crazy

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it's to be smarter about YouTube's new

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linking feature okay so this is a hot

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take but I think nearly everyone is

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oversimplifying YouTube's recent update

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which lets you link your shorts to other

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videos because there's so much more you

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can do with it so here's two ideas which

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I like to call the flood method and the

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short to short method the flood method

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means you take every single one of your

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shorts and have them linked to your most

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recent long form YouTube video even if

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it's unrelated meaning you flood one

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long form with your shorts and then when

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you put out another long form video you

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change all the links on your shorts to

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flood to that one and people aren't

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talking about this but it's actually

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what Mr Beast has been doing if you pay

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close attention to the links on all of

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his shorts they all go to the same long

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form video and it's usually his most

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recent upload and then when he uploads a

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new long form all those links change so

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the second method is the short to short

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which is exactly what it sounds like

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because most people use this tool this

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new linking tool only to link their

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short clips to the respective long form

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that they came from which is what you

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see with most podcasts but what most

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people don't realize is that you can

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also link your short to another short

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which I would do with every single short

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on your channel especially if your

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shorts are part of a series for example

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I have a series called creators versus

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celebrities where I ask people who's

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more famous and at the end of each video

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I tease the next one so I linked all

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those shorts together now if you're

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thinking John all my shorts are all

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unrelated there's no format there's no

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theme well I made a video of how you

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could create structured experiments to

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figure out how to make your content much

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more bingeable and find those formats so

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YouTube takes your viewers down a rabbit

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hole all right the next tip is to clip

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before you get clipped and to explain

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that here's a quick story my hourlong

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interview with Danny Duncan got 1.9

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million views and a ton of people CLI

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that into shorts that got their Channel

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16 million views 6 million views 1

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million views each and before YouTube

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made this update most people would just

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say yeah okay that's all right it's cool

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people are taking your long form they're

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turning into short they bringing you

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exposure and a lot of that is still true

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but with this update it actually means

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you may be losing out on a ton of views

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because had you clipped your long form

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before others did then you could have

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gotten those views and linked right to

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your own video because the key here is

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this this this new feature only lets you

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link your shorts to your own videos not

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to other channels so even if people clip

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your content and they want to drive

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views to you as a source they can't so

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you really have to beat them to it and

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now you may be thinking all right John I

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can barely edit my own long form videos

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how do I edit a bunch of shorts too and

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that's what I thought and there's a lot

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of great AI tools out there and and one

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one that my team loves is Opus clip

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because you could simply enter your long

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form video link and boom Opus generates

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a bunch of Clips with your style

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subtitles suggested headline description

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and even ranks them with a virality

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score so you can prioritize which ones

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to post bottom line you got to clip your

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videos before others clip them for you

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because you never know when one of those

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clips get 16 million views and you could

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have brought even a portion of those

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views back to your channel which could

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have been massive the next tip is to use

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better music and for this one I have to

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thank our sponsor licked because I know

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this one sounds simple but if there's

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one thing you've probably seen across

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our channel is that we are obsessed with

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finding the right music and sounds and

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personally I love using lick because it

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lets use Main stream music in your

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videos while being protected from

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demonetization and copyright strikes and

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I'm talking about huge chart topping

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tracks from artists like Bruno Mars

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Charlie poth Oliver tree cardi B and not

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to mention with over 1 million

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mainstream songs and a full library of

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stock tracks your options are basically

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endless it's a great way to use trending

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songs your audience already knows and

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loves and it helps your videos just feel

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that much more familiar to newer

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audience perfect example of this um if

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you take a look at my clip from my 24

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hours with Dan Duncan video that got 2.8

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million views um we'll just watch a few

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seconds of it with no mainstream

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music now watch that same clip with

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mainstream

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[Music]

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music and again licked protects against

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demonetization so I I don't have to

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worry about it as a Creator I mean if

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you're interested or curious you could

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check out this link below you'll get 14

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days of freestock music and 50% off your

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first mainstream track which brings me

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to the next tip which is use t- sheets

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to brainstorm videos now Jimmy talked

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about how he's hired storyboard artists

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to draw his ideas out but I want to talk

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about how we could do that even if we

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can't hire or have the budget we have a

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full-time sketch artist is like before I

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even put an idea on the calendar we

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sketch out what the thumbnail will be

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like usually we'll sketch out a couple

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versions and and figure out what the

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title is this helps make sure what I'm

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envisioning isn't just dumb you know

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okay so a much more budget friendly way

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to do this is something I learned from

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my interview was Zach King who explained

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this amazingly simple tool called t-

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sheets that helped him grow to 20

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million subscribers and I'll let Zach

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break it down here in a second but

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basically it's a way to quickly

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visualize your ideas and share with

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others for specific feedback it's

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essentially like picture um an 8 and a

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half by 11 paper with a t written across

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and then you've got a synopsis on one

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side and a picture on the other and a

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title on the top and that's just to help

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all kinds of Learners you have people

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who read you have people that just for

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me a visual learner I see see like an

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image and I get the concept A little

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easier and then you also come up with

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like that memorable Topline title that

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is almost like it's not YouTube title

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ready but it's just to give you an

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Essence and sometimes it's very

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memorable from there Zach has his team

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vote on their favorite t- sheets to turn

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into videos which makes it so much

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easier than talking about their ideas

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and generalities like most people do and

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if you don't have a team don't worry you

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can do this with your roommates or

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family members the point is it makes it

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so much easier to have a concrete ask

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which is hey what do you think of this

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specific t- sheeet with a headline

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sketch and concept already on there

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versus what do you think of this

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ambiguous idea that you send over a text

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and that brings me to our last tip which

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is to prepare for a potential link

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apocalypse let me explain part of

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YouTube's recent update is a removal of

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hyperlinks in shorts right so no more

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links to external sites outside

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affiliate links and so forth instead we

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now have that linking feature in shorts

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that we discuss and YouTube is giving

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you more prominent links on your channel

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page where you can link up to 14 links

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customize the titles and so forth for

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and for now I got to say this actually

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seems like a decent trade for us as

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creators but the big question is this

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could this lead to a link apocalypse

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where YouTube bans external links on

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long form too and and what's the most

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extreme case scenario here and how

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should we prepare to answer those

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questions we have to talk about Good Old

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Elon Musk because back in December he

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said this quote we will remove accounts

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that promote other social media

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platforms and content that contain links

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or usernames for the following platforms

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and listed out Facebook Instagram

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Macedon and so forth now he quickly

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deleted that post after a ton of

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backlash but then X or Twitter's at

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safety account put out this poll asking

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a very similar question so regardless

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the cat was out of the bag and you know

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what Elon said is pretty harsh but it

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actually makes business sense for

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platforms like Twitter and YouTube and

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Instagram to not play nice and to not

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link to one another I mean do you ever

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wonder why putting a YouTube link in

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your Instagram stories leads to this

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crappy mobile web EXP experience opening

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up instead of bringing you right to

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YouTube's app it's the same thinking I

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mean apps don't want to donate traffic

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to one another and now elon's tweets and

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YouTube's updates are just accelerating

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this so if I were you I would Sprint

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these next few months to diversify your

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traffic and that's actually why I've

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started my own cartoon newsletter a few

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months ago because we've all heard this

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whole thing you know rented Land versus

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own land and I think now is the time to

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really take action on it because there

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could be a world where you get less

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links on long form next year I'm not

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saying it'll happen I'm just saying

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shouldn't be caught off guard and of

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course there's actually legislation that

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prevents big platforms from removing all

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links so you could rest easy and YouTube

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is probably going to start prioritize

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even more traffic within their platform

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like they're doing with shopping all

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right if you found these tips helpful it

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mean a lot if you subscribe and I'm

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actually launching a course called

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Insider accelerator while I'll be taking

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you under my wing to share even more

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tools tips and templates to build a real

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business as a Creator so check out the

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link below I'll see you next time

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