It's not too late, but it might be soon...
Summary
TLDRThis video emphasizes the importance of having a website for various groups, including business owners, side hustlers, YouTubers, artists, and job seekers. It argues that a website enhances credibility, facilitates search engine optimization, captures leads, and allows for hosting and selling content directly. The speaker provides a step-by-step guide on setting up a website using Cloudways, highlighting its scalability and cost-effectiveness, and offers a special promo for viewers.
Takeaways
- π Everyone needs a website, from business owners to individuals with a side hustle, as it establishes an online presence and brand identity.
- ποΈ For Amazon sellers, having a website can help transform a seller profile into a recognizable brand and provide a platform for direct customer engagement.
- π Property owners, especially those with Airbnb listings, can benefit from a personal website to bypass platform fees and offer a direct booking option.
- π¨ Artists, photographers, musicians, and other creatives should have a website to showcase their portfolio and establish credibility with potential clients.
- π Athletes seeking recruitment and individuals in the performing arts can use a website to present a professional image and make their work easily accessible.
- πΌ Job seekers can enhance their professional profile with a personal website, offering a more comprehensive view of their skills and experiences than a resume or LinkedIn profile.
- ποΈ The timing for creating a website is now, as immediate online availability is crucial for credibility and discoverability in today's digital age.
- π‘ The 'why' behind having a website includes establishing credibility, leveraging search engine optimization (SEO), capturing leads, and owning customer data.
- π A personal website allows for the hosting of all desired content in the preferred format and the direct sale of products or services without third-party fees.
- π§ The script provides a brief tutorial on setting up a website using Cloudways, emphasizing ease of use, scalability, and cost-effectiveness.
- π Cloudways is highlighted as the hosting platform of choice for the video creator, offering features like free migration assistance and a free trial period.
Q & A
Why does the speaker claim that everyone needs a website?
-The speaker claims that everyone needs a website because it establishes a professional online presence, allows for better search engine optimization, and provides a platform to showcase one's work or services, which is essential in today's digital age.
What are some examples of groups that the speaker mentions as needing a website?
-The speaker mentions business owners, side hustlers, property renters (like Airbnb owners), YouTubers, athletes, actors, artists, and job seekers as examples of groups that could benefit from having a website.
How can a website help a business owner with a side hustle?
-A website can help a business owner with a side hustle by providing a branded online presence that they own, allowing them to establish their brand identity, showcase their products or services, and potentially increase sales by driving traffic away from third-party platforms like Amazon.
What is the potential benefit of having a website for property renters?
-For property renters, a website can offer additional exposure beyond platforms like Airbnb. It can provide direct booking options, allow guests to leave reviews on Google, and potentially reduce fees associated with listing on third-party platforms.
Why should YouTubers have a website according to the speaker?
-YouTubers should have a website to expand their online presence beyond the YouTube platform. It allows them to showcase their work more comprehensively, capture leads, and potentially monetize their audience in ways that are not possible on YouTube alone.
What is the advantage of having a personal website for athletes, actors, and artists?
-A personal website allows athletes, actors, and artists to showcase their portfolio and body of work in a professional manner. It makes their work easily accessible and discoverable by recruiters, fans, or potential clients, enhancing their credibility and visibility.
How can a personal website benefit job seekers?
-A personal website for job seekers can serve as an extended portfolio that goes beyond a resume or LinkedIn profile. It allows them to demonstrate their skills, experience, and personality in a more detailed and personalized way, potentially making them stand out to employers.
What is the importance of search engine optimization (SEO) mentioned in the script?
-SEO is important because it helps improve the visibility of a website on search engines like Google. This can lead to increased organic traffic, higher credibility, and better chances of being found by potential customers or clients.
Why is owning your customer list considered valuable in business?
-Owning your customer list is valuable because it gives you direct access to your audience. Unlike social media platforms where visibility can be limited, owning your list allows for more effective communication and marketing efforts, leading to better customer relationships and potential sales.
What hosting platform does the speaker recommend for setting up a website?
-The speaker recommends Cloudways as the hosting platform for setting up a website due to its flexibility, scalability, and the ability to upgrade server sizes as needed without overpaying for unused resources.
How does the speaker suggest starting the website creation process with Cloudways?
-The speaker suggests starting with Cloudways by clicking on their provided link, choosing a server size, selecting a high-frequency server, picking a location, and installing WordPress. They also highlight the benefit of being able to work on building the website for free for the first 3 days before deciding to pay.
Outlines
π Importance of Websites for Everyone
The speaker emphasizes the necessity of having a website in today's digital age, regardless of who you are or what you do. They argue that even those who already have a website might not be utilizing it to its full potential. The video promises to cover various ways a website can benefit individuals and businesses. The speaker introduces the concept by addressing the five W's (Who, What, When, Where, Why) and a bonus question (How), setting the stage for a comprehensive discussion on the value of websites.
π’ Websites as Essential Tools for Business Owners and Side Hustlers
This paragraph focuses on the critical role websites play for business owners, including those running side hustles. The speaker points out that many businesses lack a web presence, which they perceive as expensive or difficult to establish. The paragraph highlights the benefits of having a website for branding, showcasing products, and establishing a direct connection with customers, which can lead to increased sales and reduced reliance on third-party platforms like Amazon. The speaker also suggests that a website can help businesses, such as vacation rentals, to bypass fees charged by intermediaries like Airbnb, by encouraging direct bookings.
π¨ Websites as Portfolios for Creatives and Professionals
The speaker extends the argument for the necessity of websites to creative professionals such as artists, photographers, musicians, and athletes. They suggest that a website can serve as a professional portfolio, making it easier for potential clients or recruiters to view and assess one's work. The paragraph also touches on the benefits of having a personal website for high school athletes seeking to be recruited by colleges, allowing them to present a polished and comprehensive package of information, increasing their chances of success.
π SEO and Lead Generation Benefits of Personal Websites
The speaker discusses the benefits of personal websites in terms of search engine optimization (SEO) and lead generation. They argue that having a website can enhance a business's visibility on search engines, leading to increased traffic and potential customers. The paragraph also highlights the ability of websites to capture leads through forms, allowing business owners to collect contact information from interested visitors, which can be used for follow-up marketing efforts. The speaker emphasizes the importance of owning one's customer list and the freedom to host all desired content on a personal website,δΈειεΆ by third-party platforms.
π οΈ Building a Website with Cloudways: A Step-by-Step Introduction
The speaker provides a brief tutorial on how to start building a website using Cloudways, the video's sponsor. They guide viewers through the initial steps of setting up a server, choosing a plan, and installing WordPress. The paragraph emphasizes the flexibility and scalability of Cloudways, allowing users to start small and upgrade as needed without facing sudden price increases. The speaker also mentions the importance of choosing a server location close to the target audience for faster interaction and the use of a CDN for global accessibility. The tutorial concludes with the speaker verifying their email and launching the server for free during a trial period, encouraging viewers to start building their websites immediately.
Mindmap
Keywords
π‘Website
π‘SEO (Search Engine Optimization)
π‘Business Owners
π‘Side Hustle
π‘Brand
π‘Airbnb
π‘Portfolio
π‘Lead Capture
π‘Cloudways
π‘WordPress
Highlights
A website is essential for maximizing its potential, regardless of what you're using it for.
Business owners, including those with side hustles, need a website to establish a web presence and brand identity.
A website allows Amazon sellers to transform their seller profile into a branded entity.
Rental property owners can benefit from a personal website to list properties, capture leads, and reduce reliance on platforms like Airbnb.
Websites provide a platform for athletes, actors, and artists to showcase their portfolios and increase visibility.
High school athletes can use a website to create a professional package for college recruiters.
Job seekers can differentiate themselves with a personal website that goes beyond a resume or LinkedIn profile.
A website offers higher credibility and professionalism compared to social media profiles.
Search engine optimization is significantly enhanced with a personal website, improving local and general search rankings.
Websites enable lead capture through forms, providing a direct line of communication with potential customers.
Owning a website allows for complete control over content presentation and format.
Selling products or services directly through a website can be more cost-effective than using third-party platforms.
Cloudways is recommended for hosting websites due to its scalability and performance.
Cloudways offers a free trial period for building a website before requiring payment.
The video includes a tutorial on setting up a website with Cloudways, emphasizing ease and affordability.
The importance of owning and controlling your customer list is highlighted as a critical business strategy.
A step-by-step guide on launching a website using Cloudways is provided, showcasing the user-friendly process.
Transcripts
I can confidently say with almost zero
reservation that you need a website and
you need it right now that may sound
like something you would hear at the
beginning of an advertisement but I
promise you this video is going to do
you a huge
favor many of you watching this video
may already have a website and that's
awesome but even if you have a website
you might not be using it to the fullest
of its potential in this video I do want
to cover all of these different ways or
at least some of the really valuable
ways that you can use a website to help
benefit you no matter what you're using
it for now again I made a bold claim at
the beginning of this video that you
need a website I don't care who you
share this video with if you share this
video with your grandmother she probably
needs a website in today's world and in
order to help validate that claim I'm
going to answer the five W's and the
bonus question which we all know is how
right who was when where why how all
right so let's get started who needs a
website the reason I feel so confident
saying that you probably need a website
is because I can right off the top of my
head in a matter of literally a few
seconds came up with a decent list of
different groups of people who
absolutely need a website and this
doesn't even include the many other
people who don't fall in any of these
categories who probably would still
benefit substantially from having one so
first Group business owners now you
might think okay well yeah of course
businesses should have a websites and
you might be surprised to find out how
many of them don't because it feels like
something that's either really expensive
or really hard and so they just don't go
about doing it but when I talk about
business owners I'm talking about all
types of business owners I'm including
people that have a little side Hustle No
matter what you're doing as a side
hustle you would benefit from having a
real presence on the web that you own so
even if you're just getting products and
selling them through Amazon literally
fulfilled by Amazon you're ordering them
from overseas and sending them to Amazon
and shipping them out now you have a
seller profile on Amazon great but
that's your only web presence What If
instead of just a seller profile you
turn that into a brand you created a
website with that brand name and you
established something about yourself the
specific types of products that you're
looking for what it is that you have to
offer think about the biggest names that
you're up against on Amazon as a seller
and and go check them out how much of an
online presence do they have they've
probably built out their presence on
Amazon but there's a good chance that
they also have their own website and if
they don't well that's an opportunity
now for you to one up them another
example of this that absolutely you
should have a website if you have a
rental property we live in the day of
short-term rentals people are making a
lot of money with their airbnbs right if
you own an Airbnb what if you had your
own website also list that home on
Airbnb of course because Airbnb is going
to bring you a whole bunch of traffic
but what if you also had that same
information and maybe more on your own
website when someone comes to stay at
your property what if you have
information for them right there so that
they can leave you a review on Google in
addition to Airbnb and what if they can
bookmark your website you help make it
easy for them to find where your website
is and then next time they're coming
through the same area they can just book
straight through you what percentage is
Airbnb taking of the listing fee and
they're charging all sorts of other fees
that I found out from some friends of
mine that you might not even know about
as the owner of the house you can
control that a lot more by trying to
steer those people through your website
as often as possible but then of course
continuing to use Airbnb VRBO and any of
those other services in the way they're
intended and the real value that they
have which is bringing people to your
home in the first place again talking to
a friend of mine I was amazed to see how
many like vacation rentals exist in
various places all around the world that
not only don't have a website but they
aren't even listed on Airbnb you
literally would only find them it seems
if you were driving through the area or
knew somebody who knew about these
properties that's crazy you can have a
website I'm going to show you very
easily in this video by the way how
we're going to set it up that's that's
the how part but also if that's
something where you're like I don't have
time time for this that's something that
we're offering here as well at income
school so I can set up an Airbnb listing
for you like your own website with its
own domain like if your house is called
like the Cozy Abode I can get you the
Cozy abode.com or something very similar
to it and we can get your website up and
running and we can do it fast and pretty
dang cheap because it's really not that
complicated I'm going to show you at the
end you're going to be like why are
people paying so much for websites the
next group of people who need a website
YouTubers if you're on YouTube you have
a YouTube channel and you're like trying
to make money or something or even just
trying to get famous you should have a
website now why well that's another W
question we're still on who okay let's
move on then what about athletes actors
and artists really anybody that has a
portfolio of content or information that
other people would want to see that
includes artists is a huge group right
photographers musicians um composers of
music and anything else I guess
podcasters you should have a website so
that you can showcase the work that
you're doing now a lot of people are
going to set up their website using um
one of these very simple drag and drop
Builders and for a portfolio site you
can probably get away with that okay but
you can do so much more by doing what
I'm about to show you okay as a little
aside here I was talking to some other
friends the other day who um are parents
and they have high school age children
and it is amazing to me things have
changed changed so much since I went to
high school um but we're athletes who
are trying to get recruited especially
by like division one schools you like
have to put together a very professional
package of information to hand off to
potential recruiters otherwise you like
don't even have a shot so you're putting
together your highlight reel and you're
putting together a bunch of stats and
just information about you and all sorts
of stuff that you're putting into kind
of a portfolio to hand off to them what
if it was a website then it would be
something that they could easily find
and that you could easily send them to
and it would make you look super dope
all right the last group of people I'm
going to mention here is what about
people who are seeking a career if
you're looking for a job yes you can
have a LinkedIn but what if you had your
own website that could showcase a lot
more than what you're going to show on a
resume but also even more than what you
can show on LinkedIn yes the social
media is great it is designed for
networking but on a website you have
complete flexibility to include all
sorts of video content all sorts of
written content and to just showcase
everything that you want if you're
seeking a job working for a company put
together your portfolio put together all
of the information that you want to make
available and that could be the thing
that really makes you stand out so we've
covered who right so let's move on to
question number two question number two
is what what do we need answer it with
me a website the what is a website we
can move on to question three when when
do we need a website answer it with me
now now we need a website now we live in
a day and an age where information is
just there's so much of it right and if
your information is not available or for
whatever it is that you're trying to
share with the world again we just went
through a ton of examples if it's not
readily available to share or they could
even find it if they were to go search
for it on the internet if it's not
available it might never get found okay
so now let's move on to the next
question which is where where well I'm
going to build it with cloudways now
cloudways is actually the sponsor of
this video and you might think I'm just
sharing all this information with you
because they're sponsoring it so they
told me I had to actually no I haven't
run the idea for this video by them at
all yet but they're sponsoring it anyway
and the reason that I'm working with
cloudways is because they are who I use
to host websites 100% of the websites
that I own and build for myself and for
clients I do on cloudways we'll talk
more about cloudways and the how behind
it when we get to that question okay now
we got to talk briefly about the why
I've touched on this a bit that your
information needs to be out there and
available and yada yada yada but there
are some very specific benefits that you
get by having your own website versus
just having your information available
on other social media platforms the
first one is a higher level of
credibility on one hand like I
definitely trust a photographer that has
their own website where on that website
they can showcase the portfolio of the
work they've done a whole bunch of work
gosh that's great to see I can see if
their style is a good fit for me but
also a lot of times it's really handy if
I can also interact with that
photographer through the website it's
through their website that they're able
to provide me with the photos that they
took oftentimes utilizing a third party
service but it's kind of managed through
their website and so it puts it all in
one place it can be through their
website that I pay them it feels
substantially more professional and
there for more valuable versus someone
who just does photography out of the
back of their car and is like here just
ven me this amount of money it's just a
higher level of professionalism that
makes me feel like I'm being taken care
of so there's credibility but there's
another piece that goes beyond that and
that is search engine optimization let's
say you have a local business and you're
like yeah you know what though I've
joined a bunch of Facebook groups for
businesses I get Word of Mouth spread
around so I got a marketing agency
working for me and they even set up a
Google my business list so I'm showing
up on Google Maps sure I'm number seven
on Google Maps if you search from you
know like my block but I mean that's
good enough right first of all no that's
probably not good enough uh you'll
probably get some traffic from that but
second of all you want to show up better
even as a Google Business listing have
content associated with your business
when you have a website not only can you
feature a whole bunch of information
about your business but you can create
content written content video content
all sorts of content that in and of
itself can rank on Google for a lot of
different search queries a lot of
questions people are typing into the
internet and that's going to help you
rank for all of those but all of those
are also going to help strengthen your
Authority so that you rank better even
on the map and also for non-map related
searches just general searches for
whatever service or business that you
have in your area on that local search
you need to have content and you can't
have content if you only have a Google
Business listing at least you can't have
very much content and no a social media
profile isn't going to do basically
anything for you when it comes to that
the same is true for a portfolio you
know if you're an athlete trying to get
recruited if you're an artist if you're
an actor having your portfolio available
on your website makes it a lot easier to
find for people rather than trying to
get the search engine to help people
find you through some sort of other
social media platform or even through
maybe there's an agency doing this for
you and you just have a listing on your
agency's website again your own website
boosts you up that much more from a
search engine optimization standpoint I
mean don't get me wrong if you have your
listing also with an agency their
website can rank well it's just you're
just shuffled in amongst all of the
other people with that agency so have
your own website in addition to that
okay the second reason is if the first
one wasn't enough the second reason is
that you can capture leads so again if
you have a reason why you want people to
see your stuff to come to your content
whether you have a business or you're
seeking a career you can have your
contact info of course on your website
but you can have that anywhere but what
you can also do is you can use forms to
capture leads you can get information
from people so they can provide you
their email address um maybe their phone
number for SMS text messaging and that
gives you the chance to follow up with
those people and try to do further
interactions or business or whatever it
is that you're trying to do when people
come to your website and they follow you
there you own that contact when they
follow you on social media there's no
guarantee that they're going to see
anything that you post going forward own
your customer list it's one of the most
important things you can do in business
own your customer list and you can do
that on your own website way better than
you can on any platform okay and then
the next piece is that you can host all
of your content all of the information
that you want in whatever format you
want so it doesn't have to fall within
the box of LinkedIn or next door or any
social media platform you can have all
the information that you need in the
order that you prioritize it in then if
you have anything to sell you can sell
your stuff right there on your own
website and you can do it way cheaper
than when you use a third- party
platform again there's a lot of
platforms out there for selling stuff
and some of them will even say yeah it's
free we're just going to take a cut you
know it's Airbnb you can list your house
it's it's totally fine we just get to
keep like I don't know 15% or something
like that you're the one renting your
house you're the one making it available
for them you're the one that owned it
and had to pay a mortgage for it and
they get to keep 15% that's crazy it's
not crazy because they're doing your
marketing for you but if somebody wants
to come stay at your home again for a
second time or if somebody finds you
through a Google search instead of
through an Airbnb search you get to keep
that
money isn't that awesome okay I've
briefly got to show you how we get
started because this is so inexpensive
and honestly really quite easy now this
isn't going to be a super in-depth
tutorial we've already gone on for quite
a while but I want to show you at least
the first steps to get started so number
one you're going to click my link in
either the description or I'll pin a
comment in this video by using my link
yes it does support this Channel and I
greatly thank you for that okay but once
you click that link you're going to end
up here on cloudways and we can just go
ahead and get started now check this out
uh right now they're running a promo so
you can get 30% off your first 4 months
and if you have a website hosted
elsewhere which I guess is kind of okay
but you want to move over to cloudways
cuz it's just awesome you can migrate
your website well 10 of them for free
and these are migrations that they help
you with you can actually use their
migration tool to do it yourself as many
times as you want I do it all the time
and it's actually really easy but
they'll help you with 10 of them which
is super cool so you can click this
button upgrade now or whatever uh even
if you're not with them just click the
upgrade now and what that's going to do
is it's going to apply the coupon code
so you automatically get this awesome
deal then we're just going to put in
some information so I click Start now
and I'm going to go with digital Ocean's
good vulture's good and they're both
really affordable okay now when you're
just getting started and you're building
up this site from the very beginning go
ahead and go to the smallest size server
that you can save the money and then the
cool thing is with cloudways I can
upgrade the size of my server as needed
so you never need to pay more than you
need to with a lot of Hosting for
websites they're going to do what's
called shared hosting and you're going
to pay a certain amount for your first
website but then as soon as you hit a
certain traffic level they're like oh we
got to upgrade you so now it's going to
go from $3 a month to $25 a month and
the next thing you know it's $100 a
month you're never going to get that
kind of stuff with cloudways okay the
one thing I am going to do though is
choose a high frequency that's just a
server that's it's better it's going to
be faster and it doesn't cost much more
and by much I think it's like an extra
dollar a month then I choose the
location so this is $16 a month I choose
a location now I want to choose a
location that's reason going be close to
me because that way my interaction with
that server will happen as quickly as
possible then we're going to use another
tool later on that's called a CDN that's
essentially going to spread out the
hosting of this website all around the
world so that way people that are
accessing the website can access it from
a server that's relatively close to them
it's super cool now if you want to save
as much as possible digital ocean does
have an option the 1 gab if you're going
to do this I would go with the 1 gab
premium it's a couple a month cheaper
but vulture is awesome now what we're
going to do is we're going to install
WordPress and so what type of website do
we want it's going to be WordPress it's
just the latest version and then I name
it I can name the server that I'm
putting it on and here's the cool thing
we set up this server but if we want to
we could actually add a second third as
many websites as you want to the same
server and then again it's just only
once we're using all of the resources
only then do we need to upgrade to the
next tier and the tiers are much closer
to together again than what we normally
get with shared hosting okay so we're
going to name it we'll just leave this
your server project now this is just for
your organization and so you don't even
need to worry about it if you don't want
to you can create a project if you want
but all right so like I said high
frequency we're to start with 1 Gigabyte
Seattle and now there's one step I need
to do before I can actually click this
launch button and that is to go verify
my email so I'm going to go check my
email click a verification code and then
we'll be right back here's the email I
click login and activate and then can
launch it now this is one of my favorite
things about cloudways I can do this for
free I haven't even given them any
payment info yet for the next 3 days I
can work on building my website for free
before I even have to decide if I even
want to pay for it pretty awesome so I'm
going to launch it for free now we have
a website set up now there's more steps
obviously because we haven't put any
content on it this is going to take a
few minutes it's going to do its thing
and then we need to start designing and
building out this website now I have
another video where I walk through all
of this I even walk through the these
steps we just saw in more detail and so
I'm going to go ahead and put that video
here for you to watch if you want to go
build your website right now cuz when do
we need a website now that's right so go
create your website and you can thank me
later and I'll just say it right now
you're
welcome you're welcome
[Music]
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