Windows - Apple’s Plan to Win… again

Arthur Winer
23 Aug 202428:41

Summary

TLDRThis video explores the decline of Windows' market dominance, from its peak at 90% to a low of 62%, amidst growing competition from Mac OS and Chrome OS. It delves into Microsoft's history, from its founding by Bill Gates and Paul Allen to the challenges of adapting to new technologies like smartphones and tablets. The script critiques Windows 8's unpopular interface and the security update that led to a massive computer outage. It also discusses Microsoft's attempts to innovate with Windows 10 and 11, the impact of the Apple ecosystem, and the future of Windows in a competitive tech landscape.

Takeaways

  • 😕 Windows has experienced a significant decline in market share, dropping from 90% in 2013 to an all-time low of 62% by the end of 2023, before slightly recovering to 72% in 2024.
  • 💻 The script discusses the history of Microsoft, highlighting Bill Gates and Paul Allen's early experiences with programming and the founding of Microsoft in a garage in Albuquerque.
  • 📈 The success of Microsoft's early products like MS-DOS and Windows, which became popular due to their use in IBM PCs and other computers, establishing a near-monopoly in the PC market.
  • 📉 The failure of Windows 8 and Windows Phone OS is attributed to poor design choices and an inability to compete with Apple's iOS and other emerging platforms.
  • 🛑 The recent global computer outage was not due to a cyber attack but a security update gone wrong, affecting millions of Windows computers and highlighting the risks of centralized systems.
  • 🚀 The release of Windows 11 is seen as an attempt to revitalize the Windows brand, but it struggles to surpass Windows 10 and faces criticism for its hardware requirements and privacy concerns.
  • 🛍️ Apple's shift to ARM chips with the M1 MacBook Air has been highly successful, offering significant performance and battery life improvements, which has bolstered Mac OS's market share.
  • 🔄 The script mentions Microsoft's challenges with adopting new technologies like VR, AR, and foldables, which have not always been well-received by the market or have faced technical issues.
  • 🔒 The importance of security is underscored by the worldwide system crash caused by a faulty update in a firewall program running in the kernel mode of Windows.
  • 🌐 Microsoft's future plans include moving Windows to the cloud, offering a subscription-based service where users connect to remote computers for their computing needs.
  • 💡 The script concludes with a call for Microsoft to find a clear direction for Windows and make swift decisions to remain competitive against rivals like Mac OS, Linux, and Chrome OS.

Q & A

  • What was the cause of the largest computer outage in history mentioned in the script?

    -The largest computer outage was caused by a regular security update, not a cyber attack, which affected 8.2 million Windows computers simultaneously.

  • How did the decline of Windows affect Microsoft's position in the market?

    -The decline of Windows has led to a significant drop in Microsoft's market share, with Windows' share falling from 90% in 2013 to an all-time low of 62% by the end of 2023, before slightly recovering to 72% in 2024.

  • What was the initial reaction to Windows 8's interface and features?

    -Windows 8's tile-based interface, absence of the desktop, and removal of the Start menu were met with strong negative reactions from users, who found the changes to be a radical shift from what they loved about previous versions.

  • Why did the speaker switch from Windows to Mac?

    -The speaker switched from Windows to Mac after being frustrated with Windows 10's update policy, constant tracking, and privacy concerns.

  • What significant hardware development does the script mention for modern computers?

    -The script mentions the Intel Core i9 chip, which has 14 cores, 20 threads, 24 MB cache, and a speed that can ramp up to 5.4 GHz with a TDP of only 35 Watts.

  • What is the history behind the founding of Microsoft according to the script?

    -Microsoft's history dates back to 1968 when Bill Gates, a high school geometry teacher, petitioned his school to lease a teletype Model 30 computer for time-sharing, giving him and others access to programming.

  • What was the impact of the Altair 8800 on the founding of Microsoft?

    -The Altair 8800 inspired Bill Gates and Paul Allen to contact the developers, claiming to have a version of the BASIC language ready for the computer. This led to the creation of Microsoft in a small garage in Albuquerque.

  • How did Microsoft's Windows XP and Windows 7 contribute to its success?

    -Windows XP and Windows 7 were successful because they combined the best features of previous systems and offered user-friendly interfaces, making them accessible and popular among users.

  • What was the main reason for the failure of Microsoft's Windows Phone?

    -The Windows Phone failed due to its late entry into the market, lack of apps compared to the iPhone's App Store, and technical and design issues that made it less appealing to consumers.

  • What are some of the challenges Windows 11 faces in becoming widespread?

    -Windows 11 faces challenges such as high hardware requirements, particularly the need for TPM 2.0 support, and the lack of significant new features that would motivate users to upgrade from Windows 10.

  • What was the aftermath of the recent worldwide system crash mentioned in the script?

    -The worldwide system crash, caused by a faulty update from CrowdStrike, led to the blue screen of death on millions of computers and raised security concerns for enterprise customers, potentially leading them to refuse upgrades or seek alternative software.

  • What is Microsoft's plan for the future of Windows according to the script?

    -Microsoft plans to move Windows to the cloud, offering a subscription-based service where users connect to remote computers running Windows, similar to cloud gaming services.

Outlines

00:00

💻 Decline of Windows and the Rise of Mac OS

The script discusses the historical significance of Windows and its recent challenges. It starts by highlighting the largest computer outage in history, which affected critical industries and millions of Windows computers due to a security update. The narrative then shifts to the evolution of Windows, from its revolutionary start to its current state, overshadowed by Mac OS. The author shares personal experiences with Windows, including the frustration with Windows 8 and 10, leading to a switch to Mac. The script also covers the market share decline of Windows from 90% in 2013 to 62% by the end of 2023, with Apple and Chrome OS gaining ground. The history of Microsoft is briefly touched upon, starting with Bill Gates and Paul Allen's early experiences with programming and the establishment of Microsoft, setting the stage for the company's journey.

05:01

🛠️ The Power and Versatility of the GECOM Mini XT13 Pro

This paragraph focuses on the GECOM Mini XT13 Pro, a compact and powerful PC. It boasts an Intel Core i9 processor with 24MB cache and 5.4 GHz turbo frequency, making it capable of handling CPU-intensive tasks such as coding and compiling. The PC is also equipped with 32GB of RAM and a 1TB SSD, ensuring fast file transfers and the ability to manage multiple applications smoothly. The cooling system is efficient, and the PC is modular, allowing for easy upgrades. The GECOM Mini XT13 Pro is praised for its balance of power and size, with a plethora of ports including USB Type-C, HDMI, and Ethernet, as well as Wi-Fi 6E support. The author also mentions the historical context of Microsoft's early days, including the founding of the company and the development of MS-DOS and Windows, leading to its dominance in the market.

10:01

📱 The Impact of Apple's Innovations on Microsoft's Market Position

The script delves into the effects of Apple's product releases, particularly the iPhone and iPad, on Microsoft's market share. It describes how Microsoft's attempts to enter the mobile market with Windows Phone failed due to poor timing and a lack of apps compared to Apple's ecosystem. The iPad's introduction accelerated the shift towards mobile devices, prompting Microsoft to revamp Windows for touchscreens, leading to the controversial Windows 8 with its tile-based interface. Despite Microsoft's efforts to innovate, the author argues that the company's missteps and inability to keep up with market changes have contributed to Windows' decline, while Apple's consistent improvements have bolstered Mac OS's popularity.

15:02

🔄 Microsoft's Struggles with Innovation and Market Adaptation

This paragraph discusses Microsoft's struggle to innovate and adapt to market changes. It covers the company's attempts to integrate with new technologies like virtual reality and foldable devices, which did not meet expectations. The author criticizes Windows 8 for its confusing interface and lack of clear direction, and while Windows 10 aimed to rectify these issues, it still faced challenges with app support and user privacy. The paragraph also touches on the competition from Apple, which successfully transitioned to ARM chips with the M1 MacBook Air, outperforming many Windows computers. The author reflects on the need for Microsoft to focus on improving existing systems rather than chasing every new trend.

20:03

🚀 Windows 11: A Step Forward or a Stumble?

The script evaluates Windows 11, noting its improvements over its predecessor but also its limitations. It mentions the stringent hardware requirements for Windows 11, such as TPM 2.0 support, which may hinder widespread adoption. While the operating system is seen as an enhancement of Windows 10 with a refined design, it lacks significant new features for the average user. The author also expresses concerns about Windows 11's online activation requirement and the tracking of user activity, suggesting that these factors might affect user acceptance and Microsoft's ability to regain its dominant market position.

25:06

🌐 The Future of Windows: Cloud Computing and Security Concerns

In this paragraph, the focus shifts to the future of Windows, with Microsoft considering a move to cloud-based computing. The author discusses the potential transition from traditional installations to a subscription-based cloud service, similar to Windows 365 for businesses. The script also addresses a recent global system crash caused by a faulty update from a cybersecurity firm, highlighting the risks of kernel-mode applications and the potential impact on enterprise customers. The author speculates on the future of Windows, suggesting that unless Microsoft adapts quickly and effectively, it may become an enterprise-only OS as competitors like Mac OS, Linux, and Chrome OS continue to gain popularity.

Mindmap

Keywords

💡Computer Outage

A computer outage refers to a situation where computer systems become inoperative, leading to significant disruptions in various industries. In the video, the script mentions the 'biggest computer outage in history' that affected critical industries, illustrating the dependency of modern society on reliable computer systems.

💡Security Update

A security update is a software patch or upgrade designed to improve the security of a system by fixing vulnerabilities. The script refers to a security update from Microsoft that, contrary to its intended purpose, caused widespread computer outages, highlighting the potential risks associated with updates.

💡Market Share

Market share represents the percentage of an industry's total sales revenue that a company controls. The script discusses the decline in Windows' market share over the years, which is indicative of the changing dynamics in the operating system market and the rise of competitors like Mac OS and Chrome OS.

💡Windows 8

Windows 8 is an operating system developed by Microsoft, known for its significant departure from previous versions with a tile-based interface. The script criticizes Windows 8 for its unpopular design changes, which contributed to user dissatisfaction and a decline in Windows' popularity.

💡User Interface

User interface (UI) is the space where interactions between humans and computer systems occur, including how commands are input and the results are presented. The video script discusses the changes in UI design across various Windows versions, particularly the controversial changes in Windows 8 and the subsequent shift back to a more familiar layout in Windows 10.

💡Apple Silicon

Apple Silicon refers to the custom-designed processors that Apple uses in its devices, starting with the M1 chip. The script mentions the successful transition to Apple Silicon in Mac computers, which improved performance and battery life, and contrasts this with the challenges faced by Microsoft in maintaining its market position.

💡Foldables

Foldables are electronic devices with flexible displays that can be folded or bent. The script talks about the advent of foldable devices and Microsoft's attempt to adapt Windows for these new form factors, which faced challenges in terms of software optimization and adoption.

💡TPM 2.0

TPM 2.0 stands for Trusted Platform Module 2.0, a global set of security standards for the hardware platform. The script points out that Windows 11 requires TPM 2.0 support, which has been a barrier for some users looking to upgrade, as not all processors or motherboards support this security protocol.

💡Windows for ARM

Windows for ARM refers to versions of the Windows operating system designed for ARM architecture processors. The script discusses the challenges Microsoft faces in terms of app compatibility and performance when running Windows on ARM-based devices, which is a critical issue for the adoption of this technology.

💡Cloud Computing

Cloud computing is the delivery of computing services, including storage, processing, and software, over the internet. The script mentions Microsoft's plans to move Windows to the cloud, which would change the traditional model of operating system installation and use, potentially offering a new way to access and use Windows.

💡Cybersecurity

Cybersecurity is the practice of protecting internet-connected systems, including hardware, software, and data, from attack, damage, or unauthorized access. The video script discusses a major cybersecurity incident caused by a faulty update from CrowdStrike, a company providing cybersecurity solutions, which led to a widespread system crash.

Highlights

The largest computer outage in history affected critical industries, caused not by cyber attack but a security update.

Microsoft's need for more Windows users in a shrinking market, as Windows' share has dropped significantly over the years.

Windows 8's radical shift in interface design led to widespread user dissatisfaction.

The introduction of Windows 10 was not smooth, with issues like annoying update policies and privacy concerns.

The decline in Windows market share from 90% in 2013 to an all-time low of 62% by the end of 2023.

Apple's and Chrome OS's growth in market share at the expense of Windows.

The story of Microsoft's founding, starting with Bill Gates' early access to a teletype Model 30 computer.

The development of the Intel Core i9 processor showcasing modern tech's capabilities compared to older mainframes.

The gcom mini xt13 pro's impressive specs and capabilities for coding, compiling, and casual gaming.

The history of Microsoft's early days, including the founding by Bill Gates and Paul Allen.

The impact of the iPhone's release on the mobile market and Microsoft's struggle to compete with its Windows phone.

The iPad's influence on the tablet market and Microsoft's response with Windows 8's tile-based interface.

Windows 8's failure and the subsequent release of Windows 10 to rectify its mistakes.

The challenges of Windows 11, including hardware requirements and lack of compelling new features.

The worldwide system crash caused by a faulty update from CrowdStrike, highlighting security risks in kernel mode apps.

Microsoft's plans to move Windows to the cloud, potentially changing the traditional OS model.

The author's personal perspective on Windows' decline and the need for Microsoft to find a clear direction for the OS.

Transcripts

play00:00

few weeks back we saw the biggest

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computer outage in history crippling

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critical Industries like Aviation

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banking retail law enforcement 8 and2

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million Windows computers just stopped

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working all together it wasn't a Cyber

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attack but a regular security update and

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it happened just when Microsoft

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desperately needed more windows users to

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survive in a rapidly shrinking market so

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how did the OS that once revolutionized

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the industry became a pale shadow of

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former self as window those seems to be

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fading Mac OS is quietly taken over

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could this be the beginning of the end

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for

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Windows Microsoft today is not the

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company it once was I got my first

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computer in 2010 and it was well the

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typical computer from that era made out

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of plastic with an okay screen virtually

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no power but it has the one thing that

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made it worth it when the 7 was fast

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responsive secure and worked like a

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charm on any potato and everything that

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came after it was questionable Windows 8

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launched in 2012 was a radical shift

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from everything people loved people

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hated the tile based interface the

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desktop being gone the absence of the

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start menu this made people mad and no

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matter how hard Microsoft tried to make

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it work with Windows 8.1 nothing really

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worked out in 2015 became Windows 10 and

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it wasn't smooth sailing either people

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were frustrated with the annoying update

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policy the constant tracking of

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everything and multiple privacy concerns

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after a couple years of fighting with

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Windows 10 I just switched to Mac but

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kept Windows always in my peripherals

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and the windows 11 that came out a few

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years ago you know system requirements

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for upgrading new design choices and

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streamlining that only made things more

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complicated the share of Windows

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computer has been falling down for years

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at this point in 2013 the total share

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was a whooping 90% by the end of 2023

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was at an all-time low at 62% before

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bouncing back to just 72% in 2024 18%

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drop in 10 years Apple share has grown

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tremendously in recent years people are

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choosing Max much more often now even

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Chrome OS has much better odds than

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Windows so where did it all go wrong

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every a single article about the history

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of Microsoft always starts with alar

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8800 but actually the true story of

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Microsoft starts a few years prior in

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1968 with Bill dugle he was a high

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school geometry teacher at Lakeside

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School where Bill Gaye and Paul Allen

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were studying so in 1968 Bill dugle

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petitioned the school to lease a

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teletype Model 30 computer for time

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sharing computers were really expensive

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back then and time time sharing was the

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best way for students to learn

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programming in 1968 only 1 in a million

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high school students had access to

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computers and Bill Gates was one of them

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that teletype Model 30 they had was a

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real piece of work it wasn't a computer

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in the modern sense and acted more like

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an input output terminal it was hooked

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up to the General Electric Mainframe

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terminal so all the commands typed on it

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were redirected to the main frame kind

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of like Cloud computer of source and

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that main frame at General Electric was

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a real Beast back then up to 1 mgab of

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memory clock speeds up to 2.5 microc

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seconds per instruction cycle 18 bit

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addressing and this main frame needed

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the whole room full of stuff to work

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makes you appreciate the modern tech who

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would have thought that it would be

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possible to cram a 14 core 20 thread

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Intel Core I9 in a tiny box this chip

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has 24 me gabt of cash and ramps up to

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5.4 GHz and the TDP is only 35 Watts

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that's nothing for the amount of power

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this thing has this gcom mini xt13 pro

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is seriously impressive looks super

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profes and will fit onto any desk that's

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for sure no RGB light no slew of buttons

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only the essentials the chip inside is

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great at any task and the whole assembly

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is super powerful obviously there is no

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no dedicated GPU here but the integrated

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igpu Intel Iris Z is really nice with

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this GPU you can easily play some of the

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most modern games yep you heard me right

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you obviously won't crank the settings

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to ultra but it's going to be a very

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playable experience and as a cherry on

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top you can always connect an external

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GPU for those gaming nights but the most

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real use case for this PC is something a

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bit more casual gaming is cool and all

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but no one ever talks about how hard the

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code compilation can be with the amount

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of course this thing has 32 gigs of RAM

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and 1 TB SSD there's plenty of power for

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any CPU heavy workloads programmers will

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definitely appreciate this PC cuz coding

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and compiling is very much CPU dependent

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so all those cores and threats will be

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put to good use in apps like Visual

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Studio developing apps web design back

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and front end this gecom PC can do it

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all the SSD is super fast for transfer

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files the speed are insane and heavy

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files get transferred in seconds the

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processor rarely even gets loaded to

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100% And the 32 gigs of RAM is more than

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enough for any number of chrome tabs I

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tried 20 30 50 no issues whatsoever the

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fan inside pumps more air and the heat

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pipes are strategically placed to take

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the heat away from the most important

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components it sounds too good to be true

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but it really is quiet and cool and it's

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modular too so if you want to add

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another SSD or more RAM you can easily

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do that the xt13 pro has plenty of power

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to run Windows without lags or stutters

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and it always Tays cold and almost

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completely silent and check out how many

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ports there are on the back two years

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before typc ports two HDMI ports and

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even an ethernet port it also has Wi-Fi

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6E which is enough even for watching 8K

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videos and doing real time VR and with

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two hdmis I can connect two for 4K

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monitors at once now I just need to get

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to 4K monitors for me this is a perfect

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blend of power and small size it's

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compact powerful and upgradeable what's

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more to wish for if you want an

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affordable PC that will let you perfect

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your skills at anything the xd3 pro is

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perfect for that thanks geekhom for

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sponsoring this video I will leave a

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link in the description so be sure to

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check it out 13-year-old Bill Gates

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15-year-old Paul Allen and their friend

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Ken Evans good fascinated with

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programming quickly all they wanted to

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do was programming but time sharing

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worked in such a way that you had to pay

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to use the machine after some time they

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found a way to exploit the flaw in the

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system to use it for free eventually

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they got caught and banned from using

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the computer but that didn't stop Bill

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and friends so they started a computer

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club that helped companies with finding

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books in their systems for a couple

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years the club has been operational but

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friends to solved it when they left for

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college and later University and that

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that's when 1975 and the whole alter

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8800 story happened Paul Allen Bill

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Gates read an article about this new

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computer and immediately contacted Ms

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the developers of the computer claiming

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to have a special version of basic

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language ready to go at that time they

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had nothing but the company was

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interested shortly after that in a small

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Garage in Albuquerque two friends

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founded

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Microsoft as for the alterar story B and

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Paul were right in code for the machine

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right until they walked through the

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front door of meds and wouldn't you know

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it their alter basic worked perfectly on

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the first try securing them a very

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lucrative contract by 1978 the company

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had made over $1 million and in 1980

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launched its first operating system

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xenex which was a port of the Unix OS

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the gates had licensed from AT&T the

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same year Microsoft created an extension

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card for Apple 2 computers which made

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the majority of the company's profits

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that year the company have not always

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been Rivals the real breakthrough for

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Microsoft came in 1981 when Bill and

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Paul persuaded IBM to use their Ms do as

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the OS for its new IBM PC the computer

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was a huge headit and finally put

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Microsoft on the map MSD Doos became the

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most popular OS on the market but

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Microsoft has licensed it not only to

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IBM but to many more computer companies

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the only company that rejected the offer

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was Apple and just like apple is one of

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the reasons for Microsoft's downfalls

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that we see right now was actually the

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reason why Windows became so popular and

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why Microsoft managed to conquer 90% of

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the PC market in 1984 Apple released the

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Macintosh the first consumer computer

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with a graphical interface was

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revolutionary for the time no one has

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ever seen anything like that no more typ

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in commands just point and click Belle

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saw that and in 1985 released its

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biggest product yet Windows even though

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under the Bonnet Windows was just a

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graphical interface for MSD do it gained

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traction slowly but steadily it first

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became a standalone software and then

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the main product for the company in

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1987 Bill Gates became the world's

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youngest self-made billionaire but his

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vision didn't stop there and in 1989

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after a series of company Acquisitions

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Microsoft managed to release Microsoft

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Office that we we all know today it was

play10:01

much more limited but the idea was the

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same year after year Windows has gotten

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better and better Windows 95 introduced

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the start menu taskbar and the more

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intuitive user interface making it more

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accessible it was a massive Commercial

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Success selling over a million copies

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within the first 4 days of its release

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in many ways this success also came from

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a memorable marketing campaign the

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company has a license to Start Me Up

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track by The Rolling Stones let me tell

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you this ad looks great even today

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obviously I can show it here but here's

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the name for it not going to lie this

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gives me strong Apple Vibes I might even

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say it was too big of a success the

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company has gotten too big in the system

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too widespread so in 1998 the US

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Department of Justice along with 20

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States filed the case accusing Microsoft

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of using anti-competitive practices to

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maintain its Monopoly on the market

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Microsoft was accused of creating an

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unhealthy environment for competitors by

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including the Microsoft Explorer as it a

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fall browser out of the box sign in

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deals with PC manufacturers to include

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Explorer as a default browser all this

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sounds like a fairly normal practice now

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every company has its own browser now

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Safari Edge Chrome the trial ended in

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2000 with a proposition to break

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Microsoft into separate entities

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effectively killing the company

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Microsoft has almost died once but the

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company appealed to the session and was

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forced to share its API with third party

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companies around the same time one of

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the found and fathers Paul Allen left

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the company board of directors since

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1983 Paul has been suffering from hodkin

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lymphoma type of cancer the treatment

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required aggressive therapy which led

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him to step back from his day-to-day

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responsibilities at Microsoft but he

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remained on board of directors and

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retained all stock Holdings until he

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finally decided to leave in November

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2000 Microsoft has lost a man who helped

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build one of the largest tech companies

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ever leaving Bill the soul captain of

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the ship without Allen's technical

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vision and Leadership help Gates had to

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dep quickly to effectively replace his

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friend but even with all these problems

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Brun inside Microsoft its positions on

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the market remained solid the leadership

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may have been falling apart but the ship

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was already too big to sink gas and his

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team managed to settle the Core case

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against the company and shortly after

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make a move that would change the

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company forever the Windows XP it is

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regarded by many to be the best Windows

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ever Windows XP combined the best from

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all the systems that came before it like

play12:44

the interface from Windows 98 and the

play12:47

Windows NT kernel the system turned out

play12:49

to be so good that its official support

play12:52

has lasted for 13 years all the way till

play12:55

2014 Windows 7 launched in 2009 only

play12:59

litify the success of the Windows XP

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making Microsoft a true monopolist

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remember when I said that Apple helped

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make Microsoft great well what if I tell

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you that apple is the main reason why

play13:11

Microsoft is losing its positions and

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why Windows is dying you probably call

play13:15

me crazy and ass about my 10 foil hat

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but hear me out in 2007 Apple released

play13:21

the iPhone revolutionary device huge

play13:24

departure from everything came before it

play13:26

and regardless of what journalists were

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saying it was a success I guess I don't

play13:30

have to tell you now how big of a

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success it was you all know it already

play13:35

Microsoft had been making mobile based

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communicators for many years by that

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time but never managed to catch the eye

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of the general public their pocket PCS

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were clunky had terrible screens and

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were super slow the only people buying

play13:49

them were office nerds I remember my dad

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using one of those back in early 2000 oh

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it was a thick piece of plastic that did

play13:57

almost all the same things or computer

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did but slower and worse I was only

play14:02

interested in games came with jawbreaker

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pre-installed and I used to play it a

play14:06

lot so the iPhone has shown that it's

play14:09

time to change and by 2010 Microsoft has

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released its first ever Windows phone

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HTC Titan it was a strange phone Android

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was already a thing back then and this

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Titan was really just an Android phone

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with windows installed and even though I

play14:25

was curious about it and even considered

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saving my launch money for it the phone

play14:30

flopped despite having a fresh and new

play14:32

interface the one that will serve as the

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basis for Windows 8 it had too many

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problems the iPhone by 2010 already had

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thousands upon thousands of apps on the

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App Store while Windows phone had a

play14:45

fraction of that the system was cool and

play14:47

had some interesting features but was

play14:49

too late for an entry it was a huge

play14:52

miscalculation and a mistake that the

play14:54

company will have to drag until 2015

play14:56

when they finally decided to pull the

play14:58

plug on the project killing the Windows

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Phone OS but if you thought that the

play15:04

iPhone was you know the only Apple

play15:06

product that caused Microsoft's bad

play15:08

decisions you're forgetting the iPad

play15:10

because it had a much bigger and much

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deadlier impact in Windows than the

play15:15

iPhone at its core the iPad was not a

play15:18

new type of device Microsoft has been

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making tablets for a while but they all

play15:22

have been practically laptops with

play15:24

touchscreens bulky with loud fans and

play15:28

ran full flashed Windows the iPad was

play15:30

none of that even though it wasn't

play15:32

perfect it only sped up the shift from

play15:34

computers to phones and tablets the

play15:37

market was changing rapidly and

play15:39

Microsoft was already losing the

play15:41

smartphone race so the company decided

play15:43

to do things differently this time

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around and not try to copy someone

play15:47

else's product Microsoft decided to

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revamp the entire Windows to make it

play15:52

more future proof to better prepare it

play15:54

for the touchscreen future and we all

play15:57

know what it meant tiles the tiles that

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Microsoft came up with in 2010 for their

play16:02

phones became a part of Windows 8 in

play16:05

2012 and oh boy it was a disaster I

play16:07

don't know where to start this whole new

play16:10

interface called Metro was designed for

play16:13

touch screens and relied on tiles

play16:15

instead of the traditional desktop and

play16:17

start menu the decision to remove the

play16:19

start menu a Cornerstone of Windows

play16:22

since its birth was also very

play16:24

controversial people found the start

play16:26

screen unintuitive and jarring and the

play16:28

the presence of both regular desktop and

play16:31

Metro interface only added more

play16:33

confusion the navigation between them

play16:35

was wildly inconsistent and was

play16:38

difficult to understand what's where and

play16:40

how to change things in your system gosh

play16:43

I remember using Windows 8 when it first

play16:45

launched and it was terrible as soon as

play16:48

I got the chance I installed the windows

play16:50

the good old Windows 7 back and stayed

play16:53

on it all the way until 2015 and the

play16:56

Windows 10 even though Microsoft fight

play16:59

really hard to make things right and fix

play17:01

their mistakes no number of updates made

play17:03

things better in people's eyes Windows 8

play17:06

was just too bad to exist so only 3

play17:08

years later in 2015 was replaced by

play17:11

Windows 10 it ditched the Metro

play17:13

interface and went back to the classic

play17:16

well-known and light layout was familiar

play17:19

but new Windows 8 represents the worst

play17:22

of Microsoft in one product this Hall

play17:24

approach was bad right from the start

play17:26

the company was unsure about its place

play17:29

the market rapidly changing market and

play17:31

tried making B moves in hopes of

play17:33

becoming a big player the whole idea was

play17:35

first copying successful products and

play17:37

when it didn't work trying to outrun the

play17:39

train none of these tactics worked

play17:41

copying more successful products killed

play17:44

Windows phone and trying to be first

play17:46

killed Windows 8 when virtual reality

play17:48

became the hottest topic Microsoft

play17:51

rushed to make Windows 10 more friendly

play17:53

for AR the company has implemented a

play17:56

platform for mixed reality right into

play17:58

the system and also introduced a ton of

play18:00

3D features to the windows itself like

play18:02

3D paint Microsoft has also changed the

play18:05

interface of Windows 10 making it more

play18:07

transparent better suited for AR and VR

play18:10

systems but as we all know today VR

play18:13

didn't yet become the next big thing so

play18:16

all the changes that Microsoft has made

play18:18

had to be either scrapped or turned into

play18:20

built-in apps making the system even

play18:22

more confusing and convoluted or how

play18:25

about foldables when Samsung Galaxy fold

play18:28

came out it was a very interesting

play18:30

device that created a new category of

play18:32

products Microsoft didn't want to create

play18:34

their own foldable at that point but

play18:36

they start preparing windows for the

play18:39

future developing the new version of

play18:41

Windows 10 called 10x this version was

play18:44

mainly focusing on optimizing everything

play18:47

for dual screens and eventually was

play18:49

scraped before being released to the

play18:51

public but the story doesn't end there

play18:53

cuz a few years back Microsoft released

play18:55

their own foldable surface Duo every

play18:58

viewer who tested it pointed out the

play19:01

same problems technically inferior to

play19:03

competitors and with poor software so

play19:06

the project once again was scrapped

play19:08

while Microsoft was desperately trying

play19:11

to not lose any more ground other

play19:13

companies were focusing on improving

play19:15

their own products look at Apple for

play19:17

many years they have been designing

play19:19

their own processors improving their

play19:21

os's making small improvements and

play19:23

changes year after year to all of their

play19:26

products and in 2020 the company has

play19:28

made a sh shift to arm chips with the M1

play19:31

in Max the MacBook Air on M1 was faster

play19:34

than any MacBook that came before it was

play19:37

totally silent and had amazing battery

play19:39

life never seen before on a laptop I had

play19:43

one of those and I have only the worst

play19:45

memories about it it's an amazing laptop

play19:47

that still kicks ass the shift to Apple

play19:50

silicon was so successful and so well

play19:53

executed that it practically skyrocketed

play19:56

the Mac OS market share and let's not

play19:58

forget that all of this was happening on

play20:00

the market that's rapidly shrinking even

play20:03

though the market is expected to start

play20:05

recovering soon the trend has already

play20:07

been said Windows is in Decline while

play20:10

Mac OS is rising gaining more and more

play20:12

popularity Can Microsoft really do

play20:15

something about it and win back its 90%

play20:17

market share the company's attempt at

play20:19

doing that is Windows 11 and even though

play20:22

this version of Windows is not known for

play20:24

any major problems it still struggles to

play20:27

Dethrone windows 10 it didn't introduce

play20:30

any major changes to the system focusing

play20:32

mostly on removing the old junk and

play20:35

streamlining everything Windows 11 is

play20:38

universally regarded as a good OS but it

play20:41

has a couple flaws in its design that

play20:43

prevent it from becoming more widespread

play20:45

for example it's Hardware requirements

play20:48

and I don't mean that it only runs on

play20:50

the most powerful chips the problem has

play20:52

to do with Microsoft's focus and

play20:54

security Windows 11 won't run in any

play20:57

chip that doesn't support TPM 2.0 TPM is

play21:01

a security protocol that needs to be

play21:03

either built into the chip itself or

play21:05

purchased as an extension for the

play21:06

motherboard and as you might have

play21:08

guessed not all processors support that

play21:10

and there are no qet stores russing to

play21:12

buy the TPM extensions this one little

play21:15

thing is preventing millions of people

play21:17

from upgrading because now instead of

play21:19

just downloading and installing the

play21:21

update they also need to SP in new tech

play21:23

another reason why Windows 11 isn't

play21:26

really saving the company is the lack of

play21:28

features even though the system is

play21:30

advertised as something radically new

play21:32

it's Windows 10 under the hood yes it

play21:36

looks better but it really doesn't give

play21:38

any new features to the regular person I

play21:41

personally like Windows 11 for me it's

play21:43

like this uh almost perfect blend of Mac

play21:46

os's design and simplicity and the

play21:49

freedom to do whatever I want but where

play21:51

Windows 11 is really disappointing is

play21:54

when it comes to the little things one

play21:57

now cannot be activated

play21:59

unless you connect your computer to the

play22:01

internet first the system is always

play22:03

tracking you even after you disable

play22:05

everything in settings it suggest you as

play22:07

in the start menu these are not the as

play22:09

ads but more like badges that suggest

play22:12

Microsoft services and so on these get

play22:15

annoying really quickly luckily things

play22:18

are slowly changing or we might just be

play22:20

in another cycle of Microsoft launching

play22:22

something new of course I'm talking

play22:24

about Windows for arm and the push of

play22:27

co-pilot and that's where things get

play22:29

toasty on one hand all this shift to arm

play22:31

is a good thing the computers are

play22:33

getting faster cooler have better

play22:35

battery life but at the same time it's

play22:37

introducing a whole slew of problems

play22:40

that Microsoft isn't ready to fix take

play22:42

app support for example if you buy the

play22:44

lest surface laptop it's going to be arm

play22:47

powered and arm uses a totally different

play22:49

set of instructions to work the hardware

play22:51

itself needs different commands so the

play22:53

alt apps won't work unless there is a

play22:56

transition layer in place that will

play22:58

translate the instructions for Aller 86

play23:00

machines to the new arm ones Apple

play23:03

managed to fix this issue by launching

play23:05

the M1 Max and Mac OS with Rosetta 2

play23:08

transition embedded into the system and

play23:11

it worked shockingly well with Windows

play23:13

11 things are different here people who

play23:16

tried windows for arms say that there is

play23:19

a big problem with app support there are

play23:21

apps that run natively but the number of

play23:23

such apps is quite small mostly it's

play23:26

Microsoft's own apps some Adobe apps and

play23:29

a couple from third party developers the

play23:31

majority of apps run through this

play23:33

transition layer but the performance is

play23:36

lagging and some apps just don't work at

play23:38

all like games and even if Microsoft

play23:40

manages to make the transition layer

play23:42

more efficient this will still not fix

play23:45

one simple issue adoption if people are

play23:48

not going to buy arm Windows computers

play23:51

the developers aren't going to switch to

play23:53

developing for arm for Apple it was way

play23:56

easier there are far less Maxs that that

play23:58

need upgrading their internals there was

play24:01

no way that Apple would leave any intel

play24:04

Bas Max in the lineup so developers had

play24:07

no choice with Windows this can never

play24:10

happen there are far too many companies

play24:12

that manufacture processors motherboards

play24:15

graphics cards and so on and all of them

play24:17

will still continue creating the

play24:19

hardware they are making now and

play24:21

Microsoft will have to support it so

play24:24

unless all Hardware manufacturers switch

play24:26

to arm there will always be two versions

play24:29

of Windows the flashy AI filled windows

play24:33

for arm and the regular Windows all this

play24:37

deep dive into Windows got me thinking

play24:40

how can a company be so focused in

play24:42

moving forward but not pay enough

play24:44

attention to taking care of existing

play24:46

systems and that's where we should talk

play24:48

about the latest worldwide system crash

play24:52

it might seem that the crash itself has

play24:54

nothing to do with the future of windows

play24:56

but that's fundamentally not true the

play24:58

main culprit of the story is not

play25:00

Microsoft but crowd strike crowd strike

play25:03

is the company responsible for cyber

play25:05

security for big corporations it created

play25:07

a firewall program that ran in windows's

play25:10

kernel and when faulty update was rolled

play25:13

out it caused the blue screen of death

play25:15

to appear on 8 and 1/2 million computers

play25:17

worldwide the main issue however was not

play25:20

the bug itself but the fact that this

play25:22

firewall was running in the kernel

play25:25

here's why it's a big deal there are two

play25:27

ways for abs to to run kernel mode and

play25:30

user mode most apps run in user mode

play25:33

games browsers video editors all in user

play25:36

mode when such an app crashes the system

play25:39

doesn't get affected but some apps run

play25:41

in the kernel which gives them

play25:43

unrestricted access to memory and

play25:46

hardware and when such apps crash the

play25:48

system goes down too that's exactly what

play25:50

happened typically all kernel apps must

play25:53

be properly tested by Microsoft and

play25:55

apparently this time something went

play25:57

wrong what this means to all of us is

play25:59

that for the corporate sector there is a

play26:01

very high security risk now hackers saw

play26:04

that if they attack one company that can

play26:06

attack pretty much everyone the only

play26:08

company that wasn't affected by the

play26:10

strike was Southwest Airlines and only

play26:13

because it systems still run Windows 3.1

play26:17

from 1992 this crash can lead to two

play26:21

things Enterprise customers refusing to

play26:23

upgrade their systems or looking for

play26:25

alternative software aka the developing

play26:28

their own proprietary systems recovering

play26:31

from that will take time and a lot of

play26:34

good decisions during the court case

play26:36

against the FTC Microsoft shared plans

play26:39

to fully move windows to the cloud there

play26:42

will be no more windows installed on

play26:44

your computer will be yet another

play26:46

subscription you need to pay there will

play26:48

be a bunch of computers installed in

play26:51

Microsoft's basement and you'll just

play26:52

connect to them like you do with cloud

play26:54

gaming Microsoft has already started

play26:57

doing this there's a special Windows 365

play27:00

system that for now is only available

play27:02

for businesses this system streams

play27:04

everything from remote computers running

play27:07

normal Windows the CEO of Microsoft said

play27:10

this I'm so happy this is only available

play27:13

for businesses and Enterprise customers

play27:15

I hope it never rolls out to the public

play27:18

honestly I feel like Windows has lost

play27:21

its way a little from being the most

play27:23

loved and popular operating system in

play27:26

the world became just the default OS the

play27:29

competitors are pushing their solutions

play27:31

that solve many problems that Windows

play27:33

has Mac OS for example is much better

play27:35

optimized and the new MacBooks

play27:37

outperform the majority of Windows

play27:39

computers on the market Linux is totally

play27:42

free and almost equals windows in terms

play27:44

of app support especially with all of

play27:46

its emulation in place even Chrome OS

play27:49

gains more and more traction it's fast

play27:52

not heavy on resources and comes with

play27:54

the cheapest laptops I remember using

play27:56

Windows when I was a kid was the first

play27:58

ever OS I ever tried and it was the

play28:01

thing that got me fascinated with

play28:03

technology as a kid I saw how many

play28:06

things I could do on one computer how

play28:08

many programs there are it used to blow

play28:11

my mind honestly I hope Windows makes it

play28:14

and survives the competition Microsoft

play28:17

needs to do something about it to find

play28:19

the right course for Windows and stick

play28:21

to it all of its competitors understand

play28:23

that and this change must happen fast as

play28:26

soon as possible or from being the

play28:28

default OS windows will turn into

play28:31

Enterprise OS no one wants what do you

play28:34

think share your opinions in the

play28:35

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