A Magic Ladder Worth $10,000

Summary

In this podcast episode, Russell Brunson shares the invaluable principles and teachings from Napoleon Hill's rare booklet 'The Magic Ladder of Success', which he acquired for a staggering $10,000. Brunson passionately dissects the 16 rungs of this metaphorical ladder, each representing a crucial step towards achieving true success. From defining a clear aim and cultivating self-confidence to embracing failure, persistency, and practicing the Golden Rule, Brunson's in-depth exploration offers listeners a blueprint for personal and professional growth. With enthusiasm and practical wisdom, he challenges the audience to reflect, learn, and apply these timeless principles to unlock their full potential and attain their goals.

Takeaways

• 🔑 The 16 rungs of the 'Magic Ladder of Success' by Napoleon Hill provide a framework for achieving success in any aspect of life, including business, sports, and relationships.
• 🎯 Having a definite aim and a definite plan is the first crucial step towards success.
• 🙌 Self-confidence, initiative, imagination, and action are essential qualities for making progress on the ladder of success.
• 🔥 Enthusiasm, self-control, and the habit of over-delivering set successful individuals apart.
• 👥 An attractive personality and accurate thought processes facilitate better relationships and decision-making.
• ⚡ Concentration and persistency are vital for overcoming obstacles and failures on the path to success.
• 🧘‍♂️ Tolerance, sympathy, and hard work are necessary for sustained progress and growth.
• 🌟 Following the Golden Rule (treating others as you want to be treated) is the ultimate principle for true and lasting success.

Q & A

What is the Magic Ladder of Success, and who wrote it?

The Magic Ladder of Success is a book written by Napoleon Hill in 1921, outlining 16 rungs or principles for achieving success.

What is the first rung of the Magic Ladder of Success?

The first rung is having a definite aim, which means having a clear goal or purpose that you are striving towards.

Why is self-confidence important in the Magic Ladder of Success?

Self-confidence is the third rung, and it is essential because you need to believe in your ability to achieve your definite aim and follow through with your plan.

What does the principle of "over-delivering" entail?

The eighth rung, the habit of performing more work and better work than you are paid for, encourages over-delivering in all aspects of life to increase your value and ensure success.

What is the importance of having an attractive personality in the Magic Ladder of Success?

Having an attractive personality (the ninth rung) means projecting a pleasant, approachable demeanor that attracts people to work with you and support your goals.

Why is concentration emphasized in the Magic Ladder of Success?

Concentration (the eleventh rung) is essential because it allows you to focus and avoid distractions, enabling you to complete projects and tasks necessary for success.

How do persistence and failure relate to each other in the Magic Ladder of Success?

Persistence (the twelfth rung) and failure (the thirteenth rung) are interconnected. Failure is inevitable, but persistence allows you to learn from failures, refine your approach, and eventually achieve success.

What is the significance of the Golden Rule in the Magic Ladder of Success?

The Golden Rule (the sixteenth and final rung) emphasizes treating others as you would want to be treated yourself. It serves as a guiding principle for ethical and harmonious success.

How does this book differ from Napoleon Hill's other works, such as Think and Grow Rich?

This book, written in 1921, represents an early version of Hill's success principles before he fully developed concepts like the power of the mastermind, which he explored in later works.

What is the purpose of sharing the PDF version of the Magic Ladder of Success?

By sharing the PDF, Russell Brunson aims to provide a visual representation and a convenient reference for readers to understand and apply the 16 rungs of the Magic Ladder of Success in their own lives.

Outlines

00:00

📚 Introduction to the Magic Ladder of Success

The speaker introduces the topic of the Magic Ladder of Success, a concept developed by Napoleon Hill in 1921. He explains that he spent $10,000 to purchase a rare 34-page book containing Hill's early ideas on the subject. The speaker expresses his excitement to share the 16 rungs of the Magic Ladder with the audience, as mastering these principles can help achieve success in various aspects of life, such as business, sports, and relationships.

05:00

🥇 The First Four Rungs: Definite Aim, Self-Confidence, Initiative, and Imagination

The speaker delves into the first four rungs of the Magic Ladder of Success. The first rung is having a definite aim or goal, followed by having a definite plan to achieve it. The second rung is self-confidence, believing in one's ability to succeed. The third rung is initiative, taking action to start working towards the goal. The fourth rung is imagination, being creative in finding solutions to problems that arise along the way. The speaker emphasizes the importance of these four initial rungs in setting the foundation for success.

10:01

🏃‍♂️ Action, Enthusiasm, Self-Control, and Over-Delivering

The speaker discusses the next four rungs: action, enthusiasm, self-control, and the habit of performing more work than required (over-delivering). Action is crucial for making progress and not just accumulating knowledge. Enthusiasm is essential for tackling challenges with energy and excitement. Self-control helps manage frustrations and stay focused on the path to success. Over-delivering involves consistently going above and beyond what is expected, which increases one's value and contributes to success.

15:02

🌟 Attractive Personality, Accurate Thought, Concentration, and Persistency

This section covers rungs related to personal qualities and mindset. Having an attractive personality, being pleasant and approachable, helps attract others who can support one's journey. Accurate thought involves critically evaluating information rather than blindly accepting it as truth. Concentration is the ability to focus and avoid distractions. Persistency is the determination to keep trying and not give up despite failures or setbacks. These rungs highlight the importance of developing the right mindset and personal characteristics for sustainable success.

20:03

🔄 Failure, Tolerance, Work, and the Golden Rule

The speaker discusses the final four rungs: failure, tolerance and sympathy, work, and the Golden Rule. Failure is an inevitable part of the journey and should be embraced as a learning opportunity. Tolerance and sympathy towards others who are part of the journey are essential. Work refers to actively putting in the effort required to achieve success. Finally, the Golden Rule – treating others as you would want to be treated – is the ultimate principle that should guide one's actions and choices. The speaker concludes by offering a PDF resource summarizing the 16 rungs of the Magic Ladder of Success.

Keywords

💡Definite Aim

A definite aim refers to a clear and specific goal or objective that one is striving to achieve. In the context of the video, Napoleon Hill emphasizes the importance of having a definite aim as the first rung on the ladder of success. He states that only 5% of people actually have a definite aim, while the remaining 95% are merely followers without a clear direction. Having a definite aim provides focus and purpose, guiding one's actions towards a desired outcome. Examples from the script include 'an actual aim of this is the thing I'm going for' and 'my definition is I want to lose 20 pounds.'

💡Self-Confidence

Self-confidence refers to the belief or trust in one's own abilities, qualities, and judgment. It is the second rung on the magic ladder of success. The video stresses that in addition to having a definite aim and plan, one must possess self-confidence to believe that success is achievable. The speaker mentions being the 'head cheerleader' at ClickFunnels, instilling self-confidence in others by helping them believe that they can succeed. Without self-confidence, even the best plans and aims may falter due to a lack of belief in oneself.

💡Initiative

Initiative refers to the ability and willingness to take action and make things happen without being prompted or instructed by others. It is the third rung on the magic ladder of success. The video highlights that having a definite aim, a plan, and self-confidence is not enough; one must also possess the initiative to actively pursue their goals and take the necessary steps towards success. The speaker uses the example of wanting to be a state champion wrestler but lacking the initiative to put in the required work and effort.

💡Imagination

Imagination is the ability to form new ideas, concepts, or mental images in the mind. It is the fourth rung on the magic ladder of success. The video emphasizes that in addition to initiative, success requires imagination – the creative ability to find innovative solutions to problems and challenges. Examples from the script include references to Edison using imagination to create the light bulb, Gutenberg's imagination leading to the printing press, and the Wright brothers' imaginative approach to developing powered flight.

💡Action

Action refers to the process of putting plans and ideas into motion through concrete steps and efforts. It is the fifth rung on the magic ladder of success. The video stresses that while knowledge and good intentions are valuable, they are ultimately meaningless without taking action to bring them to fruition. Napoleon Hill provides an example of interviewing 'down and outs' who attributed their lack of work to the world not giving them a chance, while emphasizing that action is necessary to create opportunities for oneself.

💡Enthusiasm

Enthusiasm is a sense of excitement, zeal, and passionate interest in pursuing a goal or activity. It is the sixth rung on the magic ladder of success. The video highlights the importance of approaching action with enthusiasm and energy, rather than a sense of dread or reluctance. The speaker contrasts enthusiasm with the unenthusiastic approach of 'Eeyore,' suggesting that a lack of enthusiasm can hinder success.

💡Self-Control

Self-control refers to the ability to regulate one's thoughts, emotions, and behaviors in the pursuit of long-term goals. It is the seventh rung on the magic ladder of success. The video emphasizes the importance of self-control and self-mastery, as success often involves overcoming obstacles, frustrations, and distractions. Napoleon Hill states that 'no person's ever became a great leader of other men until he first learned how to lead himself through self-control.' Self-control helps individuals stay focused and persistent in the face of challenges.

💡Over-Delivering

Over-delivering refers to the principle of consistently providing more value, effort, or quality than what is expected or required. It is the eighth rung on the magic ladder of success. The video encourages individuals to adopt the habit of 'performing more work and better work than you are paid to perform.' By over-delivering in various aspects of life, such as relationships, work, or business, individuals increase their perceived value and establish a reputation for excellence, ultimately contributing to their success.

💡Attractive Personality

An attractive personality refers to the qualities and characteristics that make an individual appealing and likable to others. It is the ninth rung on the magic ladder of success. The video emphasizes the importance of having an attractive personality, which goes beyond physical appearance. It suggests that people are more likely to want to work with and be influenced by individuals who possess positive qualities like friendliness, pleasantness, and a lack of anger or negativity.

💡Accurate Thought

Accurate thought refers to the ability to think critically, question information, and distinguish truth from falsehood. It is the tenth rung on the magic ladder of success. The video cautions against simply accepting everything one hears or reads as truth, emphasizing the importance of testing and verifying information through experience and observation. Accurate thought involves planting seeds of knowledge and seeing if they grow into something beneficial before fully embracing them as truths.

Highlights

The first step on the magic ladder of success is having a definite aim and a definite plan to achieve that aim.

Self-confidence is essential – you must believe that you can achieve your definite aim.

Initiative and imagination are critical to unlock leadership and find new ways to solve problems.

Taking action, despite fear and problems, is crucial to make progress and maintain momentum.

Enthusiasm, not dread or tiredness, is necessary to tackle goals with energy and excitement.

Self-control and self-mastery are stepping stones to real achievement and overcoming mental battles.

The principle of over-delivering – always doing more work and better work than you are paid for – increases your value.

Having an attractive personality, being pleasant and likable, helps attract the right people to support your goals.

Accurate thought involves testing information and not blindly accepting everything as truth until proven.

Concentration is key to focus and get projects done despite distractions.

Persistency and failure go hand-in-hand – failures are learning experiences that lead to eventual success.

Tolerance and sympathy for others on the journey with you are important for support and collaboration.

Work – actively doing the necessary tasks – is essential to avoid decay and maintain progress.

The Golden Rule – treating others as you would want to be treated – is the final step before success.

A PDF summarizing the magic ladder of success is available for free download to aid learning and application.

Transcripts

[Music]

somebody asked me today did you really

spend ten thousand dollars to buy that

book the answer is yes

it is rare it's the only copy I've ever

seen there are 34 Pages which means

that's 294 dollars per page so why would

I spend that

because inside of here is some gold I

needed to bring to you

[Music]

so Brunson welcome to the marketing

Secrets podcast today I'm going to be

talking about the magic ladder of

success this is a book that was written

by Napoleon Hill in 1921 so I bring it

today to you guys on this podcast

episode we're gonna go over the 16 rungs

of the magic ladder success employee who

wrote about I think you guys can get a

lot of value from this even if you just

Master one or two or three of these

rungs it'll help you get closer to the

goals that you are trying to achieve

whether it be in business Sports

relationships whatever it is you're

trying to be successful in I hope this

episode is going to help you so in this

episode we're gonna go deep into the

magic ladder of success walk through all

the principles and I want you to look at

what things you're missing what things

you need tweak and change so you can

actually get the goal that you are

looking for all right this episode today

is actually brought to you by one of my

new companies I'm about to launch called

secrets of success this is gonna be my

personal development mindset all sorts

of cool things uh we'll talk about in

that company that business over here so

if you enjoy this stuff I want to make

sure you go and subscribe so right now

the site's not live but there is a page

if you go to secrets of success.com

magic ladder you actually download this

PDF right here which is PDF what we're

talking about during today's episode so

there's the sponsor go get on the list

that way you get the PDF and a whole

bunch of other cool things on top of

that please if you enjoyed this episode

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that page there's a spot where you can

submit your questions those come

directly to me I can look at those and

potentially cover them in a future

episode so with that said let's jump

right into this episode of the podcast

you're listening to marketing secrets

with your host Russell Brunson all right

everyone it's Russell and I'm excited

for today's podcast episode we were

talking about a book a written by

Napoleon Hill that actually bought on

eBay for ten thousand dollars uh you

know that Russell's book is like 30

pages why would you spend ten thousand

dollars for it and it's because first

off Napoleon Hill is my favorite author

second off I am like literally scouring

the country trying to find all the first

edition everything from Napoleon Hill

and this is a copy of a booklet that I

found that um I hadn't seen before

um I actually had owned this copy of the

book The Magic ladder success which is

really fat and big and was published I

think in 1930 and this one was published

like a decade earlier and this is before

Think and Grow Rich before lost success

before all that stuff it was when it was

first kind of developing these thoughts

in this methodology and his uh

philosophy of success and um it's an

early version of that today I actually

read this entire book I have a whole

bunch of notes and things we're gonna go

over it in fact I doodled out while I

was reading the book the whole Magic

ladder success and um I had uh one of

our designers design one for you guys

and if you want this to the end I'll

give you guys a link where you can go

and Download a pdf version this you can

print it out basically success at the

top run of the ladder and these all the

things you gotta do in order to be able

to be successful and if you've read lots

of success or thinking Rich the other

ones you know so that these steps aren't

the exact same steps in his other books

and it's because this is again this is

early on his career you're still

developing these thoughts as

methodologies like what he wanted to

teach on and so some of the earliest

versions which was kind of fun so that's

what we're gonna talk about today is the

magic ladder success how you guys have

success in your life in your business

whatever you're trying to do by

following the same principles in pulling

Hilltop okay so to begin this we're

going to start on the Bottom Rung of the

magic ladder success the very first step

is the definite aim you have to have a

definite aim something you are searching

for something you're looking for

something you're trying to move towards

you said in here in this book you said

that after serving anything like 17 000

people he said I found that five percent

of people have an actual aim other 95

are just followers it's only five

percent people are leaders who actually

have an aim and like I'm going this

direction I'm trying to accomplish this

thing and it could be anything could be

in sports could be in business could be

in your family life could be in a

relationship but an actual aim of this

is the thing I'm going for and if you

have definite aim then a definite plan

to actually achieve that aim right yes I

want to lose 20 pounds and that's that's

my definite name that's it no it's like

you have to have my definition is I want

to lose 20 pounds and then the definite

plan to actually get that is okay I'm

gonna do it by following this diet plan

this person this you know whatever that

thing might be so it's definitely aiming

the indefinite plan those are the two

things that are successful for the first

run of the magic ladder success okay

after you have a definite aim a

different plan then it takes you to the

next step which is self-confidence so

not only you have to have the AIM and

the plan you have to actually have

belief that you can do it you know

self-conscious I think I can actually do

this right it's interesting I always

tell people that my head job as the head

cheerleader here at click funnels is

just to get you guys to believe that

it's actually successful because it's

not hard it's been proven over and over

and over again I think we're two or

three days away from passing 2 000

people to one or two common Club award

the only difference between you and them

if you haven't hit it yet is because you

lack self-confidence like I believe they

can do it but I don't know if I could do

that right so I'm their biggest

cheerleader for you like I know you can

do it I have self-confidence you can do

do it but that's the second rung of the

latter is self-confidence do you

actually think you can do it right so

after you've got the definite aim

different plan then you go to

self-confidence the third rung of the

latter is initiative are you actually

gonna go and do the thing right how many

guys have had ideas like I'm gonna do

this thing I have a plan to go and do

something but then you don't actually do

it I want to be a state champ when I was

wrestling um in high school tons of

people like I want to be state champion

Bay state champ they didn't have the

initiative to actually go and do the

actual work I want to make a million

dollars I want to lose weight I want to

do whatever the thing is do you actually

have the initiative to do the things you

need to do to actually be successful so

they definitely a different plan we got

self-confidence we can actually do it

and then next is we have initiative we

actually go out there and start taking

the steps necessary to be successful run

number four is Imagination it's not only

to have an initiative to go do the steps

when you do they might have imagination

which be creative and to figure out new

ways to solve the problems in this book

you start sharing a whole bunch of

examples like Edison initiative you

wanted to figure out how to create the

light but then you'd use imagination

like well how's this going to work I

gotta think through it right because

there wasn't a plan and here's how to

build light bulb you have to add

imagination talked about Gutenberg with

a printing press the initiative

imagination like how are we going to do

this right uh Wright brothers over like

story after story after Story

um they says the two keys having

initiative imagination those two things

together unlock the next level right he

says these two qualities are the main

reasons why the 95 have no definite aim

in life like the initiative and

Imagination is the next thing that

unlocks that leadership

run number five is action okay you hear

this so much in personal development you

hear this in the business world like you

gotta take action you take Massive

Action and go there and actually do the

thing right it's similar to Nation if

the initiative gets you started action

is like the momentum that keeps it

happening right taking action on the

ideas like despite fear and like all the

problems that come up when we're trying

to do anything it's like blasting

through that and actually doing the

action we need one of the really cool

stories in Napoleon Hill shared here

inside the book talking about action

that was so powerful he said a few years

ago I went out to Chicago public parks

and interviewed seven of the so-called

down and outs fellows who lie around

sleep with newspapers over their faces

while work is plentiful and wages are

high I wanted to catch a glimpse of

their particular Alibi I love you called

an alibi uh I knew they had what they

believed to be a reason for being

without work each of them said

substantially this I am here because the

world would not give me a chance okay so

think of it because the world did not

give me a chance the world ever give any

person a chance other than that which

they went out and created by the use of

their imagination self-confidence

initiative and those other all these

mentioned in the latter we are not to

argue the point that if there is no

action all education in the world all

the knowledge that ever came from the

best colleges universities on the Earth

all the good intentions plus all the

other qualities mentioned in this magic

ladder would not be of any value

whatsoever okay and so action is the key

like getting action after you have all

these things so our job is like as

you're learning and consuming you're

listening to podcasts you're studying

you're reading books you're watching

this video or listening to the audio the

key is not just the accumulation of

knowledge it's the accumulation and

turning that into actual action that's

how you have success in any aspect of

your life okay let's continue to move up

the rungs of ladder number six now is

enthusiasm okay not just saying oh I'm

gonna have to go do this thing we joke

some of my friends we tease them and

call them Eeyore because it's like the

donkey okay I guess I'm gonna do it like

those people rarely have success in life

if people have success like oh this is

gonna be hard okay if I have enthusiasm

I'm excited I'm gonna go do the thing

and be successful so you take action

we're not action with like oh like Dread

or remorse or you know tiredness or

whatever it's doing with enthusiasm by

doing okay if I'm gonna go accomplish

this definite aim my chief purpose I

think I'm going after I'm going to do it

with energy and excitement I'm gonna go

and attack it right so rung number six

is enthusiasm run number seven now is

self-control and he talks about like the

importance in here of being able to

control ourselves or control our anger

control our frustrations control those

things because as you're going on this

path and moving towards being successful

there's gonna be things come up right

and if you can't have self-control to

stay focused be able to keep doing the

thing you're supposed to be doing to

continue to take action to not get

frustrated mad or angry all those kind

of things if you can have that

self-control it's gonna help you be more

successful one of the quotes I love he

said in here no person's ever became a

great leader of other men until he first

learned how to lead himself through

self-control self-mastery is the first

stepping stone to real achievement okay

so the question for you is like do you

have self-mastery or in this constant

battle in our mind like our like we want

to go do something but our mind's like

oh that's easier to go and watch Netflix

I want to go run and lose weight oh but

it's easier to go to Krispy Kreme and

get donuts right like there's this

mental battle that we're going through

every single every single one of us and

learning how to control our mind is one

of the big keys to success okay we're

gonna continue to move up the magic

ladder success rung number eight he says

it in more words than I'm going to say

so I'll say his way first he said rung

number eight is the habit of Performing

more work and better work than you are

paid to perform I like to call this

principle the principle of over

delivering whenever you are in any

circumstance or situation you always

want to do more than you were paid for

he talks a lot about this and thinking

Grow Rich talks about The Laws of

Success like this is a one of the

principles he goes deep all the time

it's just like look you want to be

successful life always do more than you

are paid for always over deliver if

someone pays you you know 50 bucks an

hour to do something give them a hundred

dollars an hour worth of effort if you

do that over time people continue to

look at your value and it'll increase

always over deliver in all aspects of

your life if you over deliver in your

relationships you're gonna have good

relationships if you over deliver in

your marriage you have a great marriage

over deliver with your kids you have a

great relationship with your kids over

delivering your job Sports your

Athletics your business whatever it is

like serving your customers if you're

over delivering every single aspect and

that's how you're gonna be able to help

guarantee your success so that is rung

number eight rung number nine is an

attractive personality oh this sounds

interesting if you've read any of my

books all three.com secrets experts

secrets and traffic Secrets I talk about

this concept called the attractive

character right you attractive character

is all about like who are you putting

out there in the world is going to

attract the right people to you and in

this book he talks about attractive

personality he said the same things that

people are going to want to work with

you if you're like always depressed or

sad or not putting those things out

there if you want to attract people into

your life to help you to reach your

goals you have to have an attractive

personality it doesn't need to be good

looking that doesn't matter but like an

attractive personality where you're

you're nice to talk to you're Pleasant

you're not angry people all the time

like people have conversations with you

a good book that um isn't this book

obviously but another one to go deeper

onto if you want to go deeper on that is

Dale Carnegie's how to win friends and

influence people like how do you do that

like if you understand those principles

of how you present yourself it's how you

and like Del Cara you said it's how you

win friends and influence people which

is a big step in the ladder of success

run number 10 accurate thought this is

one most of the world struggles with

every time they hear any knowledge or

information they think it's the truth

and sometimes it is but oftentimes it's

not especially today think about

Napoleon Hill wrote this back way before

the internet way before computers back

when they were just typewriters right

before we were having all the social

media where everyone in their dog has an

opinion everyone's telling you what they

think and there's you know anybody can

publish anything it's insane one of the

biggest things I've learned in my life

that that when I hear something I'm not

just always gonna say oh this is true

I'm gonna take it think through it I'm

gonna test it out and if it works right

then okay this is a good thing I mean

the Bible talks about how this is the

principle of the seed right like you

have a seed like it's a good seed or bad

seed I don't know one way to know is to

plant the seed and see for girls if the

girl was like oh this is a good seed

same thing is true with information

coming to you like don't just take

everything this is the truth until

you've planted it you've watered it

you've tested it you've seen what's

happened if it grows up in something

good it's like okay that is true

therefore I'm going to continue to use

that for the rest of my life all right

run number 11 concentration are you able

to concentrate long enough to actually

get the project or the thing done okay

can you focus enough to like like

despite all the distractions and back

again this is I keep quoting what year

let me make sure I have the right year

the year that this book was um was

published 1921 so 1921 how hard was it

to have concentration right probably

hard like they had telephones I'm

assuming they had I don't think they had

TVs in their houses like and he was

focused on concentration then like they

didn't have you know texting and Twitter

and Facebook and Instagram and YouTube

and Skype and slack and zoom and you

know all like the chaos right and he was

concerned about concentration back then

today was even worse like how in the

world do you get concentration she

actually focus and get things done right

now I'm in a room with a whole bunch of

walls and a bunch of books and nothing

else there's a computer

um but even when I'm on the computer I

try to turn off the internet so I can

focus and actually get things done like

what is it you're doing to be able to

make sure you can concentrate on the

goal at hand so you can actually be

successful because there are a million

things that are fighting for your

attention every single second of every

single day if you're not careful and you

give into those things you're never

gonna get to the Finish Line what you're

trying to accomplish so concentration is

key after concentration next running up

the ladder is persistency and

persistency is going to lead into the

next as well persistency those like

continue to try and to try and try okay

it's not a one-time thing success is not

something that most people stumble upon

immediately right if you were to watch a

movie and you watch this hero's journey

and the hero when he tried something

he's had success what would you think

about that I won't let you down father

good luck

[Music]

[Applause]

[Music]

yeah this movie's really boring he tried

and the very first time he tried it was

successful right like persistence is

what helps you to grow it helps a

character in a movie to grow and develop

and become something amazing and same

thing is true for you right your goal of

getting success is not to make this an

easy path to the end is for you to grow

and to become something different become

something better true success and true

happiness and fulfillment in success

comes from like getting through the

trials and like and struggling and

persisting and and growing and becoming

the person you're supposed to be so run

number 12 is persistency which leads us

to run number 13 which is failure one

thing he said here was interesting he

said that this brings us to the lucky

13th rung of the ladder which is

failures do not stumble on this rung it

is the most interesting rung of all

because it deals with the facts you must

face in life whether you wish to do so

or not it shows you as clearly as you

might see the sun on a clear day how you

can turn every failure into an asset how

you carve every failure into a

foundation stone upon which your house

of success will stand forever he also

says that failure is the only subject on

the whole ladder which might be called

negative we shall show you how and why

it is one of the most important of

life's experiences persistency and

failure these two runs they go hand in

hand like we are persist and we're going

to fail we are persist we're going to

fail and like that process of failing is

how we get things closer and closer and

closer until eventually we're successful

I think people who have been athletes a

lot of times have more success in most

aspects of life because they've had to

fail over and over and over again right

like as a wrestler I stepped on the mat

hundreds of times and I didn't win every

match I lost a lot of matches right but

I went out there I lost a match I came

back we looked at the film we figured

out what did I learn like how do I fail

what do I need to do differently we

persisted we went and figured out a new

plan we came back we tried again and

eventually through that process that

refiners fire became so good that I was

able to beat most people if you haven't

had a chance to fail in the past like

it's one of the keys is understanding

like it's okay uh just because you

failed doesn't mean you're a failure

um but the the process the plan that you

had tried before failed right okay cool

that's okay come back and retweet the

plan like we figure it out in between

persistence and failure persistence and

failure over time is how you actually

find success okay so uh that is rung

number 13 is failures that was removed

to run number for 14 this is tolerance

and sympathy this is starting to look

outward not just for yourself and you

should have tolerance and sympathy for

your own failures and mistakes but also

for the people that are around you and

one interesting thing about the magic

ladder success you'll notice is that

point Hill one of his uh core principles

in law of success and I think can grow

rich is the power of a mastermind he

doesn't talk about a mastermind here he

hadn't developed that principle of that

concept yet but this is I believe part

of it talking about tolerance and

sympathy like towards the people you're

around right like if you're working

towards a goal chances are it's not just

you there's other people on this journey

with you and like how do you have

tolerance to sympathy for them and the

struggles and frustrations they're

having as well right by doing that helps

you get more people to come uh want to

help you along your journey as well

number 15 now is work actually going out

there and doing the work necessary to be

successful

um you'll notice that like certainly

every four or five rungs are about like

making progress right there's there's

action initiative work like it's doing

the actual thing but I think it's

important because most people think that

like if I don't like they're hoping that

they're just gonna Think and Grow Rich

right but Think and Grow Rich in the

high process like your thoughts have to

become actions and this is what we're

talking about step number 15 is work

like going out there again and doing the

work uh to be successful if you notice

in Napoleon Hill's writings like he

always Likens things Back To Nature like

how are things happening naturally in

nature and then how does that relate

back to us and in this principle he

talks about again it says all nature's

laws have decreed that nothing may live

which is not used the arm which is tied

to one's arm and removed from active use

will wither up and perish away so it is

with any other part of the physical body

disuse brings Decay and death likewise

the human mind with all of its qualities

will wither up and Decay unless it is

used okay so we got to work we gotta

keep putting these motions in process

make our muscles grow our mind grow

whatever it is we're trying to work

towards and then this brings us to run

number 16 the top the last one before

success and this is

the Golden Rule and the golden rule is

interesting because Napoleon Hill I

think back in 1912 back in the early

years like people talked more about this

right the Golden Rule doing to others is

they would have as you would have them

do unto you right this is a Biblical

principle it's a Biblical statement but

we don't talk about it nowadays but it

was it's such a heavy thing in Napoleon

Hill's mind like he actually launched a

magazine called Hills Golden Rule um

when I was at the Napoleon Hill

Foundation he had a Golden Ruler his

action I got a holy guy pictures me

holding like this is the the Golden

Ruler the Napoleon Hill carried around

with him everywhere to remember this

principle of like Hills Golden Rule and

the Golden Rule like it's such a key

thing like doing to others you'd have

them doing to you and so it's the last

step on the the ladder here to successes

is the Golden Rule and um I can't tell

you all the details but the outwitting

the devil book the part two of that book

I won't tell you the title yet or

anything because I don't want to ruin

the surprise when you get to find out

about it but in this book it talks about

Hitler and it has Hitler's one of the

most successful people of all time he

says like he followed all the Laws of

Success except for two and I won't tell

you all of them but one of them was a

golden rule he said that's that's why

Hitler was successful in doing what he

did but was ultimately not successful in

life because he missed one of the the

runs the latter and one of them was the

Golden Rule due to others as you would

have known to you when you start looking

at this as a filter through all the

choices the actions you're making in

life it keeps you on the straight narrow

path of success and Harmony and mental

like not being stressed and like all

those things right we start looking at

through that lens of the golden rule so

this book The Magic success you guys um

I do live it out here as I was going

like I wanted to wrap it all out and I

decided to give you guys something

really cool is I have my designers

designed this PDF you can take and you

pronounce have it on your uh wall put in

your books and your notes whatever it is

if you're watching this podcast

interview you can take notes along the

the whole thing if you want and uh I

will put this up for free for you guys

you can go and download it at

um secrets of success.com magic ladder

m-a-g-i-c-l-a-d-d-e-r we'll make sure

that the PDF is there for this right

there now we can download it and have it

with you as you guys are taking notes or

thinking through these principles in

your life

foreign

podcast talking about Napoleon Hill's

magic ladder of success again so many

cool principles so many great things I

hope you guys got a ton of value from

this if you did please share this video

or this podcast episode with somebody

who you love and you care about

especially someone who's trying to have

more success in life it could be in

business could be in sports Athletics

could be in a relationship whatever it

is um these principles from Napoleon

Hill are Timeless and they're things

that can help serve you and serve them

so please share this with anybody you

can on top of that if you have any

questions you want me to answer about

this book about Napoleon Hill about any

of the cool things we're talking about

during this episode again if you go to

marketing secrets.com there's there's a

link there where you can submit your

questions I get those links directly to

me and I'll try to answer them on a

future episode here uh on the channel or

on the podcast

um with that said you guys thank you so

much for listening I appreciate you all

go stay to Napoleon Hill he is the man

so many good principles and so many

things I've learned from him and

continue bringing back more cool and

Napoleon Hill stuff in the future so

without saying you guys so much

appreciate you listening in and we'll

see you guys on the next episode