time for a change.

Summary

In diesem Video teilt Mike G mit, dass sein YouTube-Kanal von 'PR home Cooks' zu 'Life by Mike G' umbenannt wird. Er erzählt die Geschichte seiner YouTube-Karriere, von seinen Anfängen als Koch und Fotograf, über die Zusammenarbeit mit seinem Bruder in 'Brothers Green', bis zur Gründung seines eigenen Kanals. Mike reflektiert über seine persönlichen Entwicklung, die Herausforderungen im kreativen Prozess und die Bedeutung, die Leidenschaft für das Kochen und das Erstellen von Inspirierendem Content für ihn hat. Er kündigt an, dass der Kanal in Zukunft nicht nur Kochinhalte, sondern auch Lifestyle- und Gartenthemen beinhalten wird.

Takeaways

• 😀 Der Kanalname ändert sich von 'PR home Cooks' zu 'Life by Mike G', um die persönlichen Veränderungen des Kanalgründers widerzuspiegeln.
• 🏠 Mike hat eine neue Banner- und Avatar-Design für den Kanal, was auf die Neuausrichtung hinweist.
• 🎥 Mike hat seit 11 Jahren auf YouTube Videos gemacht und hat eine lange Reise von seinen ersten Videos bis heute gemacht.
• 🏗️ Ursprünglich wollte Mike Architektur studieren und später im Bauwesen arbeiten, fand aber seine Leidenschaft für das Kochen.
• 🍳 Mike begann, Kochvideos zu machen, nachdem er sein Interesse für das Kochen und Fotografieren kombinierte und auf Facebook teilte.
• 👨‍🍳 Er gründete eine Blog-Website namens 'everyday appetite' und begann damit, offizielle Kochinhalte zu erstellen.
• 📺 Mike und sein Bruder Josh machten eine Kochshow namens 'youc', bevor sie zu 'Brothers Green' und später zu 'Pro home Cooks' wurden.
• 🌐 Mike hat gelernt, wie man YouTube-Videos produziert, und hat sein Wissen über die Jahre verbessert, um professionellere Videos zu erstellen.
• 🌱 Mike hat seine Leidenschaft fürs Gärtnern und Anbauen von Lebensmitteln wiederentdeckt und will dies in seinen Inhalten besser reflektieren.
• 🔄 Er hat seine Geschäftsstrategie überdacht und beschlossen, den Fokus auf das Erstellen von Inspirationsvideos zu legen, die ihn selbst begeistern.
• 📈 Mike hat die Notwendigkeit erkannt, die Marke zu ändern, um seine kreativen Freiheiten zu erweitern und neue Wege zu gehen.

Q & A

Was war der Hauptgrund für Mike G, den Namen des Kanals zu ändern?

Mike G änderte den Namen des Kanals, weil er eine neue Ausrichtung und mehr kreative Freiheit wollte, die mit dem alten Branding von PR home Cooks nicht übereinstimmte.

Wie lange hat Mike G bereits auf YouTube Videos gemacht?

Mike G hat seit 11 Jahren Videos auf YouTube gemacht.

Was war Mike G's erster Beruf, bevor er zu YouTube und Kochen wechselte?

Mike G studierte Architektur und arbeitete in der Baubranche, bevor er sich der Kochkunst und YouTube widmete.

Wie begann Mike G's Interesse an Kochen?

Mike G entwickelte sein Interesse an Kochen während seines College-Studiums, wo er zu Hause Abendessen kochte und Freunde einlud, um seine Fähigkeiten zu verbessern.

Wie nannte Mike G seine frühen Kochvideos?

Mike G nannte seine frühen Kochvideos 'youc', was für 'YouTube cooking' steht.

Was war das Ziel hinter der Erstellung des 'youc'-Formats?

Das Ziel hinter 'youc' war, Mike G's und seines Bruders Koch- und Musikerlebnisse in einer Show zu verbinden, die einen Einblick in ihren Lebensstil gab.

Wie hat Mike G's YouTube-Kanal zuvor genannt werden?

Zuvor hieß Mike G's YouTube-Kanal 'Brothers Green' und später 'PR home Cooks'.

Was war das Hauptproblem mit dem 'Hungry Channel' von YouTube?

Das Hauptproblem mit dem 'Hungry Channel' war, dass YouTube und die Produzenten die Wirtschaftlichkeit eines YouTube-Kanals nicht verstanden und zu viele Ressourcen verbrauchten, was nicht nachhaltig war.

Welche Rolle spielte Mike G's Frau bei der Entscheidung, den Kanal zu kaufen und umzustellen?

Mike G's Frau schlug vor, den Kanal von seinem Bruder zu kaufen, was letztendlich zu einer Neuausrichtung und Umbenennung führte.

Was war das Ziel hinter der Umbenennung von 'PR home Cooks' in 'Life by Mike G'?

Das Ziel hinter der Umbenennung in 'Life by Mike G' war, Mike G's wachsende familiäre Verantwortung und sein Verlangen nach mehr kreativer Freiheit widerzuspiegeln.

Was war Mike G's Hauptanliegen, als er beschloss, seine Geschäftstätigkeit von Brooklyn nach Long Island zu verlegen?

Mike G's Hauptanliegen war, sein Familienleben und seine Arbeit besser zu integrieren, nachdem er sein erstes Kind hatte und die städtische Commute zu seiner Studio in Brooklyn als erschöpfend empfand.

Outlines

00:00

🔄 Markenumbenennung zu 'Life by Mike G'

Der Sprecher teilt mit, dass er Veränderungen im Kanal und in seinem Leben mitteilen möchte. Die Marke 'PR home Cooks', die den Kanal über die letzten fünf Jahre repräsentiert hat, wird in 'Life by Mike G' umbenannt. Er erklärt, dass diese Veränderung notwendig ist, um seinen wachsenden Lebensumfeld und kreativen Interessen gerecht zu werden. Zudem reflektiert er über seine 11-jährige Karriere auf YouTube und wie er von einem Architekturstudenten zu einem YouTuber wurde, der sich auf Kochen spezialisiert hat.

05:01

🎥 Die Geburt des YouTubers und die Gründung von 'Brothers Green'

Der Sprecher erzählt von seiner Kindheit und wie er sich fürs Kochen und Fotografie interessierte. Er studierte Architektur, aber sein Herz lag immer mehr beim Kochen. Während seines Studiums begann er, Foodfotos auf Facebook zu teilen und schließlich einen Blog namens 'everyday appetite' zu führen. Später zog er in das Loft seines Bruders in Brooklyn, um gemeinsam Kochshows zu produzieren. Durch die Begegnung mit einem Filmemacher entstand die Grundlage für 'Brothers Green', die sich durch spontane, unkomplizierte Kochshows einen Namen machten.

10:01

📺 Von 'Brothers Green' zu 'Pro home Cooks'

Nachdem 'Brothers Green' Aufmerksamkeit durch ihre Kochshows auf Vimeo erregt hatten, wurde das Duo von der 'Hungry Channel' auf YouTube für eine offizielle Show gewinnen. Später hatten sie ihre eigene Kochshow auf MTV International. Doch nach der Ausstrahlung ihrer TV-Show und der Trennung von 'Brothers Green', kaufte der Sprecher den Kanal von seinem Bruder und rebrandete ihn in 'Pro home Cooks'. Dies reflektierte seinen Wunsch, sich auf den Bereich des Home Cookings zu konzentrieren und die Community der Heimkoche zu inspirieren.

15:02

🌱 Die Reise des Home Cookings und die Bedeutung der Familie

Der Sprecher beschreibt seine Reise durch das Home Cooking und wie er sein Wissen vertiefte, indem er sich mit Themen wie Fermenterung und Brotbacken auseinandersetzte. Er erzählt von der Gründung seines Studios in Brooklyn und wie er es aufbaute. Später zog er wegen seiner Familie nach Long Island, wo er sein neues Studio aufbaute und sich weiterhin auf pflanzenbasierte Inhalte und die Inspiration durch seinen Garten konzentrierte.

20:02

🛍️ Die Herausforderungen des Business-Wachstums und die Suche nach dem Glück

Der Sprecher reflektiert über die Herausforderungen, die mit dem Wachstum seines Geschäfts einhergingen. Er hatte versucht, sein Unternehmen zu erweitern, indem er eine Multibrand-Boutique und eigenes Produkt zustandekam. Doch er erkannte, dass diese Aktivitäten seine Kreativität einschränkten und ihm das Vergnügen am Schaffen von Inhalten raubten. Also beschloss er, das Geschäft einzustellen und sich wieder auf das Stärken seiner Marke und die Kreation von inspirierenden Videos zu konzentrieren.

25:04

🚀 Neustart mit 'Life by Mike G' und die Zukunft der Kreativität

Der Sprecher teilt seine Vision für die Zukunft mit. Er hat die Marke 'Pro home Cooks' in 'Life by Mike G' umbenannt, um seine neue Lebensphase und die Vielfalt seiner Interessen widerzuspiegeln. Er möchte nicht nur über Kochen sprechen, sondern auch über sein Leben, seinen Garten und sein allgemeines Lifestyle-Wissen. Er ist dankbar für die Unterstützung seiner Zuschauer und ist bestrebt, weiterhin relevante und inspirierende Inhalte zu erstellen.

Keywords

💡YouTuber

Ein YouTuber ist eine Person, die Inhalte auf der Plattform YouTube erstellt und teilt. Im Video spricht der Erzähler darüber, wie er zu einem YouTuber wurde und wie seine Karriere im Laufe der Jahre gewachsen ist. Er nutzt YouTube als Medium, um seine Leidenschaft für Kochen und Lebensstile mit seinen Zuschauern zu teilen.

💡Branding

Branding bezieht sich auf die Schaffung und Führung eines Markenimages. Im Kontext des Skripts bedeutet die Änderung des Kanalnamens von 'PR home Cooks' zu 'Life by Mike G' eine Rebranding-Strategie, um den Kanal besser dem persönlichen Wachstum und den veränderten Interessen des Erzählers zu entsprechen.

💡Kochpassion

Die Kochpassion ist das tiefe Interesse und die Leidenschaft des Erzählers für das Kochen, die im Laufe seines Lebens entwickelt wurde. Im Video beschreibt er, wie seine Liebe zum Kochen aus einer Nebenbeschäftigung zu einer zentralen Komponente seines Lebens und seiner Karriere wurde.

💡Architektur

Architektur ist das Design und die Planung von Gebäuden und räumlichen Strukturen. Der Erzähler erwähnt, dass er ursprünglich Architektur studiert hat, bevor er eine Karriere im Kochen und YouTube-Erstellen einschlagen wollte, was zeigt, dass seine kreativen Impulse sich auch in anderen Bereichen ausgedrückt haben.

💡Influencer

Ein Influencer ist eine Person, die die Fähigkeit hat, andere durch ihre sozialen Medien oder Online-Präsenz zu beeinflussen. Im Video wird der Erzähler als Influencer dargestellt, der durch seine Kochvideos und Lebensstile seine Zuschauer inspiriert.

💡Kreativität

Kreativität ist die Fähigkeit, neue und originelle Ideen zu entwickeln. Im Video spricht der Erzähler darüber, wie seine Kreativität in das Kochen und die Erstellung von YouTube-Content einfließt, und wie er ständig neue Formate und Ideen sucht, um seinen Zuschauern neue Impulse zu geben.

💡Persönliche Entwicklung

Persönliche Entwicklung bezieht sich auf die Veränderung und Verbesserung der eigenen Fähigkeiten, Überzeugungen und Lebensweise. Der Erzähler teilt seine persönlichen Entwicklungsreise mit, wie er von einem Architekturstudenten zu einem erfolgreichen YouTuber und Koch wurde.

💡Rebranding

Rebranding ist der Prozess, bei dem eine Marke oder ein Unternehmen ihr Image, ihre Botschaft oder ihr Ansatz ändert, um besser auf die Bedürfnisse oder die Identität zu reagieren. Im Video beschreibt der Erzähler das Rebranding seines YouTube-Kanals von 'PR home Cooks' zu 'Life by Mike G', um seine neue Lebensphase und die Veränderung seines Inhalts zu widerzuspiegeln.

💡Familie

Familie ist eine Gruppe von Menschen, die durch Blut oder durch eine enge Beziehung verbunden sind. Im Video erwähnt der Erzähler die Geburt seiner Tochter als einen wesentlichen Meilenstein in seinem Leben, der seine Perspektive auf Arbeit und Leben verändert hat.

💡Lebensstil

Lebensstil bezieht sich auf die Art und Weise, wie jemand lebt, einschließlich seiner Aktivitäten, Interessen und Wertvorstellungen. Der Erzähler teilt in seinem Video, wie sein Kanal sich von reinem Kochen zu einem Kanal gewandelt hat, der auch seinen Lebensstil und seine anderen Interessen wie Gärtnern und persönliche Entwicklung reflektiert.

Highlights

Channel rebranding from PR Home Cooks to Life by Mike G.

Personal and creative journey of the channel's host.

The host's initial foray into video creation and early interests.

Transition from architecture to cooking as a career.

The role of photography and social media in the host's early content creation.

The creation of the blog 'everyday appetite' and its significance.

The evolution of cooking passion and its impact on the host's life decisions.

The inception of Brothers Green and its dynamic on camera.

The production of the show 'Midnight Munchies' and its learning experiences.

The shift from television to focusing on YouTube content creation.

The challenges faced during the MTV show and its effect on the host's perspective on celebrities.

The decision to buy the channel from Josh and rebrand to Pro Home Cooks.

The growth of Pro Home Cooks and its focus on home cooking content.

The impact of having a child and the subsequent life and career changes.

The transition from Brooklyn to Long Island and its influence on content creation.

The host's struggle with finding joy in content creation and the steps taken to rediscover it.

The decision to shut down the PR Cooks shop and focus on affiliate marketing.

The rebrand to Life by Mike G and the host's vision for the future of the channel.

The host's gratitude towards the audience and the journey of the channel.

Transcripts

so I wanted to get on here and tell you

about some changes that are happening in

the channel also some things I've been

going through personally in my life and

creatively and right up front I don't

want to hold out on the juicy stuff

because I know a lot of you will not

watch the entire video so the big change

that's happening is PR home Cooks is no

more that was the name that was the

brand of this channel for the last 5

years and you probably can already see

that it is changing or it hasang change

to Life by Mike G so new Banner new

Avatar that is what you'll be seeing for

now on might be a little weird at first

I would imagine after like looking at

the same branding for many years in a

row but that's really what this video is

going to be about why I am changing

things up on the channel just make sure

I am recording yes I am this is what my

life has become I'm drinking matcha out

of a kids cup and I love it so I've been

making videos on YouTube for 11 years

now feel that long but the reason I know

that is because you can search by oldest

video and it says it right there 11

years ago my first video on YouTube I

was making videos before that and that's

what I wanted to talk about how I

actually got to this point we'll talk

about what I've been going through

recently where things are going moving

forward but since it has been over a

decade on YouTube I thought it'd be

interesting to update you on that

Journey as many of you are coming in

recently maybe some of you have been

along for the the entire ride comment

below if you have and it's been a very

interesting ride a lot of twist and

turns so when people ask me like how I

became a YouTuber the short answer is I

just put videos on the internet and boom

here we are many years later with a

couple million subscribers on my channel

a little bit more complex when you get

into the weeds so when I was growing up

I was not planning on cooking for a

living let alone being a YouTuber which

of course didn't exist at that time

although I was making some how-to videos

early on in my life which thank God

there wasn't YouTube to post it to

because I probably would have and this

type of stuff would have been public

first I'm going to show you how to

explain about the club so I went to

college to study architecture I grew up

in the workshop with my dad I love

building I started working a job and

Contracting and that's what I wanted to

do not being an architect I was not

smart enough academically to be an

architect but I wanted to make a

business Building Homes and I definitely

dabbled in cooking throughout my younger

years years I would cook for some

friends every now and then I would make

myself bacon egg and cheese sandwiches

simple stuff like that but it really

wasn't until college that I started

getting serious and finding my passion

for cooking to the point where it

started to really take over I started

inviting friends over for dinner parties

just to practice and sort of gain skills

and I loved cooking because one I was

good at it which was very rewarding two

I really like the experience enjoy of

cooking for other people sharing love

through food which I think a lot of

cooks probably a lot of you can relate

to and number three is I loved the art

form of cooking to me building an

architecture was just a little bit more

rigid a little more permanent whereas

cooking the art form of just making

something eating it starting over there

were just less rules it felt more free

which was a really good art form for me

to express myself now I also at the time

had a passion for photography so I took

those two skills photography and cooking

and I started taking pictures of these

crazy food Creations that I was making

and I posted them on Facebook which was

the only social media platform at the

time I believe the only one I was on and

I enjoyed posting pictures people seem

to enjoy looking at these crazy sort of

food pornes pictures so I took that one

step further I made a Blog called

everyday appetite thank you Shane for

coming up with that name and it was

completely just a fun side project hobby

at the time but it was I guess looking

back the first official food content I

was making now towards the tail end of

college my passion for cooking just kept

getting stronger and stronger to the

point where I remember calling my

brother at the time and being like I

think I'm going to be cooking for the

rest of my life which was a big shift

for me coming from just thinking I was

going to be a builder my whole life so

once I had that moment I just went all

in on cooking I still graduated I made

it through for me in general school was

always a system that didn't work great

for me quite recently I've learned that

I definitely had some form of Dyslexia I

was never diagnosed but having dyslexia

just does not pair well with the

standard academic system I was much more

into art classes things where I could

use my hands and be creative but

unfortunately there was just a lot less

of that in school that's a whole other

topic but towards the end of college

when I knew I was going to graduate I

went all in on cooking I was watching a

lot of Food Network at the time just

consuming as much food content as I

could learning as much as I could and

around that time when I was consuming

all this food content on TV that's when

I first started to have this little

inner monologue of like I think you

could do that you could make some

version of your own cooking show which

then started the process of figuring out

how I could do that because this was way

before the days of high quality iPhones

and Tik Tok or you could just film a

video on your phone pop it online go

viral overnight that did not exist so

all of this cooking show stuff was kind

of floating around in the background but

I was still thinking about more of a

traditional career in the cooking space

but I did not want to work in a

restaurant that was something that I

just never had a desire to do so I

started catering for people taking on

any job I could get and my brother at

the time he was living in Brooklyn and

he was in a band called the Canon logic

which I've linked below some of my

favorite music of all time they're not

playing anymore but you can still listen

to all their music and it is amazing and

Josh was really living the struggling

artist's life and he was actually

supporting this musician life through

cooking as well doing some side gigs so

when I got out of college the area I was

in I just wasn't really satisfied with

the type of gigs I was getting and there

was a roommate moving out of Josh's Loft

it was actually my best friend he moved

out and Josh called me up and he said

you should move in and we'll make it

happen together like we'll start cooking

together and we will get by and Josh had

already created a little underground

Network in the cooking space in Brooklyn

so when I came up to live with him we

just started getting any job we could

get we catered a few weddings we did

business lunches we did meal prep for

people like delivering lunches every day

we did a lot of private dinner parties

which is actually how I met my wife but

all of the money that we were getting

from catering was just meant to

supplement the creative stuff that we

were doing on the side Josh being a

musician me trying to make these cooking

videos so by the races of the universe

another band member moved out of the

studio and in moved this guy Adam who

was a filmmaker from NYU at the time and

I remember being in college watching

some of his videos that he actually made

of my brother's band like little music

videos I'm thinking in my head damn this

would be a cool collaboration this style

with cooking content could be very

interesting and this is just when the

first Canon 70 5DS they came out for the

first time the first DSLR cameras where

you took these photography cameras and

gave them the ability to film things

which completely revolutionized the film

industry at the time and still to this

day I would say 90% of YouTubers I'm

filming on one right now use DSLR

cameras so Adam at the time really just

started filming our life we had no idea

what we were doing or what we wanted to

do and that kind of went on for close to

a year we were never actually producing

content he was just filming things until

finally one day I said it is time to

just make a cooking show I don't know

what I'm doing but let's just go up to

the roof I had this big Roof Garden I

created and we just went for it he

started filming me making some fried

squash blossoms and my brother was there

hanging out and he came in Midway

through and that's when something very

interesting happened which is Adam

caught this Dynamic of Josh and I on

camera cooking together the banter the

Antics and that was really the

foundation of Brothers green and in

hindsight looking back I don't think I

was ready to make my own cooking show at

the time I needed Josh we needed each

other to make it and that's why we

joined forces we trusted each other we

knew we could do this together we had

something that we could package up and

we just went for it so we ended up

filming 10 more episodes in this style

over the course of about a year and we

called the show youc and we put it on

Vimeo which was considered like the

cooler filmmaker place to post your

video videos YouTube at the time was not

considered cool at least in my eyes this

was

2011 maybe you can still watch some of

those yorc episodes below it was really

just uh how do you explain it our

cooking musician hipster lifestyle

packaged up and edited into a cooking

show I guess whatever it was we loved

making it and it actually caught the

attention of some Executives now at the

time YouTube was trying to make a push

to be a little bit more legitimate and

compete with television so Google

granted like3 or $400 million to YouTube

which they then divied up to all of

these production companies with the goal

of making these sort of official

channels it was a big experiment one of

those channels was considered like the

Food Network of YouTube and they called

it the hungry Channel and the producers

at the hungry Channel saw what we were

doing with youor and brought us in to

make a show an official show for The

Hungry Channel filmed three seasons of

this show called Midnight Munchies which

was so crazy to film we had a blast it

was super high production value I

learned so much from just filming those

shows from being on set but there were a

few things that just completely failed

with this entire experiment of Google

trying to up production and investing

all this money number one is they just

didn't understand at the time the

economics of having a YouTube channel

and making money our first season

production I think they gave us $120,000

000 there was probably 15 people on set

we're talking full on TV production

which is completely unsustainable they

were just burning through budgets and

number two is that a lot of these people

that were running these production

companies were coming from TV looking to

do something kind of new and exciting

but they still had too much TV ingrained

in their brains so they thought they

were running an actual television

channel and on television you have

multiple shows you have multiple hosts

and I think at one point on the hungry

Channel there were like 15 shows going

with 15 different hosts and as all of

you know now that's not how YouTube

works you want to go to the channel and

you expect to see that one person you

connect with and you subscribe to

multiple channels to get different

personalities so of course everything

just crashed and burned and they ran out

of money but we knew that we had a good

fan base from the hungry Channel and at

the time I did not want to start a

YouTube channel and do everything myself

it sounded very overwhelming but one of

the executives at the hungry Channel he

had just gone to like a VidCon or

something and he came back and he's like

the future of YouTube is just starting

your own channel you guys should just go

for it so Josh actually convinced me he

said let's do it and we started a

channel and the great thing about being

on hungry is we had maybe 20 30,000 fans

that just instantly came over from the

hungry channel to kind of just get us up

and going and those early episodes on

YouTube were I mean you can still see if

you search by the oldest videos we're

talking filming on iPhones no lighting

probably no sound and to me that is the

beauty of being a YouTuber it's all

about upgrading over time just starting

and then you know 10 years later I've

got a full Studio I understand

production and Lighting and Sound and

cameras and a lot of that I learned from

YouTube which is this perfect Synergy I

love it but even though we had a YouTube

channel at the time being a YouTuber was

still not the goal for us it was having

having an actual television show which I

think is kind of natural whatever you

grow up with seeing all the time

thinking that that's the best that kind

of continues on into your dreams and we

sort of wed that into reality and we got

a television show on MTV International a

few months later now MTV at the time was

trying to Rebrand itself a little bit to

get out of the sort of trashy reality

television so they brought us in to

create this sort of wacky cooking

variety show where we would be able to

bring in some celebrity talent and

musicians entering into that MTV system

and cook for them and interview them

which was kind of wild we traveled

around the world for 2 years doing

exactly that which I will say kind of

turned me off of celebrities in general

left a really bad taste in my mouth I

will not say specific people of course

People Are People some famous

celebrities are great some are not so

great but in general I just have trouble

with people that think they're just

better than you because they're famous

it was a good learning experience the

show in general was fun unfortunately

MTV was not able to Rebrand out of this

trashy Jersey shore aapco shore Warsaw

Shore there was like a hundred Shores at

the time and I mean I don't even know

what's going on with MTV anymore if it's

even a thing at this point but the

beginning of the end for MTV was long

before we got there so the show got

cancelled and the entire time we were

making that show we were still filming

for our YouTube channel just slipping

things in we had film in hotel rooms on

the road when we got back we'd make

videos but it was still a little bit of

a side hustle and we thought that having

a TV show would also bring people over

to our YouTube channel which was not the

case another great lesson learned

different platforms are different

platforms and they don't always

interconnect and that TV show did

nothing for our YouTube audience so once

that was over and we were done with TV

we went all in on YouTube that's when we

started getting more production gear

that's when we got an agent and that was

when we really started doing consistent

videos and just getting better at making

videos on our own and we were finally

figuring out some viral Concepts both

Josh was filming his own videos I was

filming my own videos we were filming

together it was the Wacky World of

Brothers Green eats which I'm sure a

decent chunk of you followed along with

but there were some cracks in the

foundation of Brothers green Josh and I

were having some personal issues at the

time I'm not going to get into them to

just protect our own privacy we have

since worked out all of these issues we

are great friends again we recently

collaborated on camera for the first

time in many years but creatively we

were also in different places it was

kind of like we were two CEOs trying to

run one company and there was just too

much clashing happening we wanted things

to go in different directions and for me

at the time I was starting to go deeper

into my cooking practice learning how to

ferment things becoming a better Baker

learning how to make all of these

different things from scratch and the

brother's green brand was really about

Munchies cooking in your dorm room quick

four ingredient meals and things were

just not in sync which of course is a

problem so I don't think anyone actually

knows this I don't know if I've told

anyone this people think I just like

took over the channel and kick Josh out

that is not what happened over the

course of time we were figuring out that

it was not working but there was no

answer on what to do moving forward so

actually my wife one day was like you

should buy the channel from Josh which

seemed crazy cuz that wasn't a thing

that like you did on YouTube I still

don't think many people do that but the

seed was planted and I started thinking

about it and that's exactly what I did I

actually bought the channel so pretty

much bought the business of Brothers

Green from Josh and then I was able to

Rebrand it into Pro home Cooks at the

time it was about a million and a half

subscribers I believe and I turned it

into Pro home Cooks which for me just

really signified what I was going

through at the time this journey on

becoming a better home cook because what

I was realizing through Brothers green

through putting out these cooking videos

on the internet seeing all of these

comments what I felt like was missing in

the cooking space was content 100%

dedicated to home cooks and since I

never was professionally trained I never

entered into to any professional kitchen

I felt like I could be the person to

deliver that content and that was the

beginning of pro home Cooks a channel

dedicated to just deepening your home

cooking practice learning meal prep

learning fermentation learning how to

use these appliances that can help you

elevate your home cooking these ideas

this concept was really just like

exploding out of me at the time which

led to a lot of immediate growth with

the channel and I had always been

filming in my Apartments I finally

decided to get an official Studio I got

a space in Brooklyn I build it out

completely from scratch knowing that I

would be able to produce more content

and I was just Off to the Races and

that's the content all of you have been

experiencing for the last 5 years but as

a human being things are always changing

life is changing your surroundings are

changing YouTube is changing and a few

years ago the biggest change happened in

my life which was having my first

daughter so we had our first daughter at

the very Pinnacle of that first covid

wave to the point where I almost wasn't

allowed in the delivery room that's how

crazy things were and I was only in my

Brooklyn studio for like 2 or 3 years I

was planning on putting in a bunch more

years in that place and my wife is from

Long Island we had always planned on

coming here at some point but I still

had personally I had a few more years at

least to put in in Brooklyn and that

studio I love being in Brooklyn it was

so creative I love that studio but we

left the city was kind of like ripping a

Band-Aid we left earlier than planned we

came out to Long Island and it was a

tricky transition because I was still

commuting back and forth from Long

Island to my studio in Brooklyn which

anyone who knows that commute knows it's

terrible and I was hauling food and then

trying to be on camera it sucked so I

was getting a little depressed after

doing that for a year and I knew I had

to put some roots and shift my business

out to Long Island it the only way

things were going to work so I was

looking all over the place for Studio

kind of trying to recreate exactly what

I had in Brooklyn cuz that's what I knew

but just couldn't find a classic Loft

type Studio space here on Long Island

and then I came across this place which

just kind of blew me away loved the

potential of the kitchen all of this

natural light which I love filming in

when it comes to food and of course the

outdoor space and the potential of

growing food which for me really when I

thought about it was was The Ultimate

Dream although I got away from it for a

long time when you look back at the

original videos the first thing I ever

was filming was just myself in the

garden making cooking videos inspired by

what I was growing so I came into this

space I renovated the kitchen I started

making Gardens and I was still just

cruising with videos for pro home cooks

and at the time the channel was still

really growing and there was sort of

this internal pressure that I was

putting on myself that I had to build it

into something bigger like turn the

brand into something bigger than just

making YouTube videos which I think also

came from a little bit of a macro trend

on YouTube a lot of creators were

turning just this passion for making

videos into a bigger business and that's

what I tried to do I started a

multibrand shop at prom cooks.com

teaming up with all of these brands that

I had worked with and formed these

relationships over the years through

making content I was also working on

creating a few of my own products and

all of this felt right at the time it

felt good on paper but what happened was

slowly it was like a cruise ship just

kind of veering off course very slowly

things started to fall out of alignment

for me and it was such a slow gradual

process but one day kind of realized

that this thing that I used to love like

wake up every day just so excited to go

to work and make content that Joy had

faded away a little bit it started to

feel like a job which is crazy because I

created this whole job out of nowhere by

just following my passion doing things

that I love and then out of nowhere I'm

like this isn't fun anymore and that's

when I started to make some big changes

in my life maybe two years ago it

started and my nor star at the time the

main focus for me was writing this in my

journal every single day was just

finding the joy again I just wanted to

wake up again being excited to go to

work because that that's what I had lost

and to do that it wasn't an easy process

whenever you're trying to go through a

big change like this it's not easy it's

like you got to turn that cruise ship

that got off course back on course and

it's not a speedboat that just shoots

right back on course oh man you got to

put in the effort and for me it was

reading books it was journaling it was

therapy it was coaching it's a slow

gradual process just having that

Northstar of finding the enjoyment again

and from that I started making a lot of

changes in my business I got rid of the

the weight the things that were weighing

me down and not serving me so we shut

down the shop at PR cooks.com we turned

it all into Affiliates ultimately again

it made sense on paper but it was just

not creative enough for me and even

though I had people helping me run it it

just still took too much mental energy

away from the stuff that I really love

doing which is making videos and for

anyone who did buy products from PR

cooks.com

I appreciate the support at the time

hopefully those products worked out for

you again they were all brands that I

did love it just wasn't the right

business for me so I got rid of the shop

I tightened up my team and just kept

focusing on that North Star and one

thing at the time that I was realizing

was my Instagram which was Life by Mike

G not by choice but because Instagram

would never let me change it to prome

cooks.com that ended up being a little

bit of a safe haven for me as I was

experimenting with different types of

content more garden stuff more lifestyle

stuff and cooking stuff I felt a little

less restricted on that platform I felt

more expansive creatively where the pr

home Cooks brand on YouTube it just felt

like it had these walls and my content

had to be contained in them which is

when I started thinking that okay maybe

the prome cooks brand is not serving me

anymore and one thing I've learned that

to me is like the key to success on the

internet on YouTube is that you've got

to stay inspired YouTube has kind of

turned creativity into like a

professional sport it is this sort of

professional League of creativity to

some degree and to do it at a high level

I think as a Creator you have to stay

inspired because all of you you probably

feel if we're bored or we're uninspired

and we're just producing the same

content you'll just stop watching and

for me the game is to do this for a long

time I've been doing it for a decade and

I want to keep doing it that is one

thing that I've learned through this

whole process is I just love making

videos I want to continue making videos

putting out inspiring content and to do

that now I felt like I needed to change

the brand from Pro homecooks to Life by

Mike G really because it just feels like

I have more space to do what I want

under that brand and I don't really

think outside of The Branding looking a

lot different this is a major change the

content that I've been slowly shifting

to and making over the last year too

that's the content that I'm probably

going to keep making and I'll keep

growing and finding new formats but I do

know that PR home cooks that mission

that brand is just not serving me

anymore I made hundreds of videos under

prome Cooks I had a lot of success with

Pro home Cooks I hopefully inspired a

lot of you to become better home cooks

and that journey in my life is over I

also think that concept was more Niche

at the time when I was doing it now

there's thousands of people doing

similar types of content and really Life

by Mike G it represents where I'm at

right now which is being able to share

what's going on in my life I've always

just love learning things making videos

about them and sharing them and right

now a lot of that is still focused

around food but there's just more

lifestyle stuff as well there's more

gardening and I want to just be able to

make the content that inspires me and I

can say that over the last year of

making some of these changes I have

found that joy in making content again I

think this Rebrand we'll just take it a

step further and the ideas are just

flowing again and most importantly every

day I'm excited now to come to work and

make content so that is my rant that's I

guess what's coming did I answer what's

coming we'll have to see but the last

thing I'll say is just thank you

wherever you got on board on this

journey on this channel if you've been

watching since the hungry Days Brothers

green Pro home cooks or maybe you just

subscribed thank you for watching and

supporting this channnel and letting me

you know keep on doing what I love to do

this really is my passion it's a dream

job I am very grateful I get to do it

and I take that very seriously as well I

want to keep doing this and keep putting

out great content

and yeah thanks for making that happen

and thank you for watching

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