38 Business Cheat Codes I Wish I Knew at 28

Summary

This video shares 38 'cheat codes' for business success, emphasizing the importance of passion, long-term vision, value over price, and problem-solving. It advises building a business you'd want to be a part of, planning a year in advance, and focusing on team value beyond just salary. The speaker stresses the significance of compelling offers, comfort as an enemy of progress, and self-expectation. Additional insights include the power of creativity, the importance of execution, and the value of a strong company culture. The video concludes with practical tips on marketing, hiring strategies, and the mindset for continuous growth and success.

Takeaways

• 🕒 Immersion in Work: To succeed, one must be so passionate about their work that they lose track of time, working without constantly checking the clock.
• 🎯 Long-Term Focus: The most successful people have a long-term perspective, planning and working towards goals over decades rather than years.
• 💰 Value Over Price: Customers buy value, not price. It's crucial to understand the problem your product solves and convey that value to potential customers.
• 🔥 Embrace Challenges: The hardest steel is made in the hottest fires; embracing and solving problems is a sign of strength and a path to growth.
• 🏭 Build a Business You'd Use: Create a business that you, as a customer, would be proud to use and don't just chase trends.
• 📅 Plan Ahead: Plan out your year in advance to give your work a rhythm and cadence, allowing for focused sprints and refreshing breaks.
• 🤝 Hire for Value: When building a team, consider salary, experience, and learning opportunities as vectors of value that attract team members.
• 💡 Compelling Offers: A strong offer is more powerful than a convincing argument. Ensure your offer is compelling enough to keep you up at night.
• 🚀 Discomfort Drives Progress: Growth comes from stepping out of your comfort zone and acquiring new skills that push your boundaries.
• 🤔 Self-Expectation: Expect more from yourself than others do. This mindset empowers you to take responsibility and achieve more.
• 📉 Avoid Average: Strive for excellence and avoid mediocrity. Take your market's normal practices and amplify them to the extreme.
• 📈 Validate Before Scaling: Before launching a new product or service, validate the concept with a small test to ensure there's an appetite for it in the market.
• 🌟 Execution Over Ideas: Ideas are abundant, but it's the execution that makes the difference. Take pride in your ability to execute better than others.
• 🛠️ Teachable Skills: Hard skills can be taught, but soft skills like integrity and alignment with company values are essential and cannot be trained.
• 🔍 Volume is Key: Often, success is about doing more of what works rather than seeking new strategies or tactics.
• 🧪 Always Test: Continuously run split tests to increase conversion rates and profitability, as this can dramatically improve business performance.
• 🌈 Positive Energy: Bring positive energy into every room you enter, as it is free and can greatly enhance the atmosphere for others.
• 🎯 Focus on Outcomes: Concentrate on creating campaigns with multiple ads that can be drip-fed over time, rather than constantly creating new ads.
• 📊 Action Over Analysis: You likely already have enough data; what's needed is action. Stop seeking more information and start implementing what you know.
• 🤝 Culture of Winning: A winning culture is vital for attracting and retaining top talent. Focus on creating an environment where winning is the norm.
• 🛡️ Business Moat: Build a business with a competitive advantage based on its economic model, making it difficult for competitors to replicate your success.
• 🚫 Explicit Instructions: Be clear and explicit in your marketing to ensure customers know exactly what actions to take, maximizing conversion rates.
• 💔 Handle Disappointment: People you trust may disappoint you, but stay focused on your goals and let success be your response.
• 🛌 Prioritize Rest: Invest in good shoes and a good mattress, as they are essential for your well-being and productivity.
• 🤷‍♂️ Execute Known Fundamentals: Often, the key to success is not seeking new answers but executing the known fundamentals better than the competition.

Q & A

What is the first business cheat code mentioned in the video script?

The first cheat code is about working without constantly looking at the clock, implying that one should be so passionate about their work that they lose track of time.

What does the script suggest for maintaining a long-term perspective in business?

The script suggests thinking in decades rather than years, focusing on what the business will look like and the team needed to achieve long-term goals.

According to the script, what do people typically buy when making a purchase?

People buy value, not price. They are interested in the problem-solving aspect of the product or service they are purchasing.

What is the significance of 'the hardest of steel is made in the hottest of fires' in the context of the script?

This phrase emphasizes that problems are inevitable in business, and it's the ability to overcome these challenges that makes one stronger and more capable.

Why should one build a business they would want to be a customer of?

Building a business that aligns with your own values and interests ensures passion and commitment, which are crucial for long-term success.

What is the importance of planning out your year in advance as mentioned in the script?

Planning a year in advance gives a rhythm and cadence to the year, allowing for focused work periods and strategic planning for holidays and big projects.

What are the three vectors of value mentioned for building a team?

The three vectors of value are salary, experience, and learning opportunities, which collectively form the offer made to potential team members.

Why is a compelling offer more powerful than a convincing argument according to the script?

A compelling offer is more powerful because it can attract customers more effectively, potentially reducing customer acquisition costs and increasing business profitability.

What does the script suggest about the relationship between comfort and progress in business?

The script suggests that comfort is the enemy of progress, and that growth comes from stepping out of one's comfort zone and acquiring new skills.

What mindset does the script recommend for business owners regarding expectations of themselves?

The script recommends that business owners should expect more from themselves than anyone else, adopting an empowering mindset that drives personal and business growth.

Why is it important to focus on the creative aspect rather than the technical aspects when running ads online?

Focusing on the creative aspect is important because it's the messaging and targeting that truly matter in attracting people. The technology is a tool, but the psychology behind the message is what drives results.

What is the significance of batching activities with specific days as suggested in the script?

Batching activities with specific days helps to create a focused work environment, allowing for deep work on creative tasks while scheduling less demanding tasks for other days.

What is the main idea behind 'one good hook is worth more than a thousand words of masterful copy'?

The main idea is that capturing attention is crucial in a chaotic online environment. Without a good hook, no matter how well-crafted the rest of the copy is, it won't be effective in making sales.

Why is validating the front end of a new service, offer, or product important before full-scale launch?

Validating the front end helps to ensure there is a market appetite for the product or service, allowing for adjustments and optimizations before investing significant resources.

What does the Japanese proverb 'once you've completed 90% of the work, you are halfway there' imply about project completion?

It implies that the final 10% of a project requires as much effort as the initial 90%, and that it's the attention to detail and willingness to complete the project fully that leads to remarkable outcomes.

Why should business owners hire help for their personal life as well as their business?

Hiring help for personal tasks can be more cost-effective if the help costs less than the business owner's effective hourly rate, thus freeing up time for more valuable activities.

What is the key to building a business with a competitive advantage based on economics?

The key is to create a business model with a strong economic foundation, such as exceptional service delivery and customer retention, which makes it difficult for competitors to replicate.

Why is culture considered essential in scaling up a business?

A strong culture attracts and retains top talent, creating an environment where people are excited to work and contribute, leading to long-term success and growth.

What does the script suggest about the importance of execution over ideas in business?

The script suggests that ideas are common, but it's the ability to execute those ideas effectively in the marketplace that leads to success and wealth creation.

Why is it crucial to hire for soft skills rather than just hard skills in a business?

Soft skills like integrity and alignment with company values are harder to teach than hard skills. Hiring for soft skills ensures a strong foundation for training hard skills.

What is the main point of '90% of the time, volume is the answer' in the context of business success?

The main point is that often, success is about doing more of what works rather than seeking new strategies. Increasing the volume of effective actions can lead to greater results.

Why is it important to always have a split test running in marketing?

Split testing helps to identify what works best in converting customers, allowing for continuous improvement and increased profitability through optimized marketing strategies.

What is the final cheat code's message about not seeking answers to problems that don't exist?

The message is to focus on solving real problems within the business rather than getting distracted by hypothetical issues or acquiring skills for non-existent problems.

Outlines

00:00

💼 Business Mastery and Long-Term Vision

The speaker shares their extensive business experience, highlighting 'cheat codes' that have contributed to their success. These include immersing oneself in work passionately, adopting a long-term perspective for business growth, and focusing on value over price. They emphasize the importance of problem-solving and building a business that one would be proud to be a customer of, while also planning ahead and understanding the value of time and money.

05:02

🔥 Embracing Challenges and Marketing Strategies

This paragraph delves into the idea that progress comes from stepping out of one's comfort zone and acquiring new skills. The speaker discusses the importance of creating compelling offers and having a strong marketing strategy that preempts objections. They also stress the significance of taking responsibility for business issues and focusing on the creative aspects of marketing rather than just the technology behind it.

10:04

📈 Prioritizing Creativity and Efficient Workflow

The speaker emphasizes the importance of batching activities on specific days to maximize productivity. They discuss the 80/20 rule in copywriting, where most of the success comes from knowing what to say rather than how to say it. They also stress the importance of capturing attention with a strong hook in marketing and validating new offerings before full-scale launch.

15:06

🛠 Execution Excellence and Business Fundamentals

The speaker shares 'cheat codes' that focus on the execution of ideas being more important than the ideas themselves. They discuss the importance of hiring for soft skills, creating a business with a strong economic model, and fostering a winning company culture. The speaker also highlights the need for a business to be more than just an idea that can be easily replicated.

20:08

🚀 Scaling Business with the Right Mindset and Strategy

In this paragraph, the speaker discusses the importance of having a scalable business model and the right mindset for scaling up. They talk about the significance of hiring the right people based on their values and integrity, focusing on volume to increase success, and the necessity of always having a split test running to improve conversion rates.

🌟 Maximizing Impact and Driving Business Growth

The speaker concludes with a series of 'cheat codes' that focus on maximizing impact, from creating campaigns in sprints to not needing more data but taking action. They discuss adding benefits and intrigue to ads, improving funnels and customer lifetime value, and being explicit in marketing instructions. The speaker also touches on dealing with disappointment and the importance of executing on fundamentals.

Keywords

💡Cheat Codes

In the context of the video, 'cheat codes' refer to strategic insights or unconventional advice that can provide a competitive edge in business. The speaker shares these as shortcuts to success, derived from personal experience and business acumen. For example, 'cheat code number one' suggests working passionately to the point of losing track of time as a means to excel.

💡Long-Term Focus

The concept of 'long-term focus' is emphasized as a key to success, where the speaker advises thinking and planning in decades rather than years. It is about having a vision that extends far into the future, which influences how one approaches current business challenges, as illustrated in 'cheat code number two'.

💡Value Proposition

'Value proposition' is central to the video's message, highlighting that customers purchase the value a product or service provides, not just the price. The speaker uses this to stress the importance of understanding and communicating the benefits that exceed the cost, as seen in 'cheat code number three'.

💡Problem-Solving

The video underscores the inevitability of problems in business and the importance of 'problem-solving'. The speaker suggests that as businesses grow, so do the challenges, but it's the ability to solve these problems that matters, as mentioned in 'cheat code number four'.

💡Business Model

'Business model' is a recurring theme, with the speaker discussing the need for a business to be more than just an idea or a job. It should be a scalable operation with a robust system that delivers value to the market, as touched upon in 'cheat code number 24'.

💡Customer Acquisition Cost

The term 'customer acquisition cost' is used to discuss the expenses associated with convincing a new customer to buy a product or service. The speaker argues that a strong offer can reduce this cost by attracting more customers, which is a point made in 'cheat code number eight'.

💡Comfort Zone

'Comfort zone' is mentioned as an enemy of progress in the video. The speaker encourages stepping out of one's comfort zone to grow and develop new skills, which is vital for business advancement, as stated in 'cheat code number nine'.

💡Execution

The video stresses that 'execution' is where fortunes are made, not just ideas. The speaker argues that the ability to implement a business model or idea effectively is what truly differentiates successful businesses, as highlighted in 'cheat code number 25'.

💡Split Testing

'Split testing' is presented as a method to increase profits by testing different versions of marketing materials to see which performs better. The speaker advises always having a split test running to optimize conversion rates, as mentioned in 'cheat code number 29'.

💡Integrity

The concept of 'integrity' is discussed in relation to hiring practices. The speaker advises looking for candidates with strong integrity and alignment with company values, suggesting that these soft skills are more important and harder to teach than hard skills, as covered in 'cheat code number 26'.

💡Volume

'Volume' is identified as a key factor in achieving success. The speaker suggests that often the solution to lack of success is to simply do more of what is known to work, rather than seeking new strategies, as indicated in 'cheat code number 28'.

Highlights

Cheat code #1: To afford buying without checking prices, work so passionately that you lose track of time.

Cheat code #2: Focus on long-term goals to outperform those with a short-term mindset.

Cheat code #3: Customers buy perceived value, not just low prices.

Cheat code #4: Embrace challenges as opportunities to strengthen your problem-solving skills.

Cheat code #5: Build a business that aligns with your values to maintain passion and avoid it feeling like just a job.

Cheat code #6: Plan your year in advance to establish a rhythm and balance work with personal time.

Cheat code #7: When hiring, consider salary, experience, and learning opportunities as key factors for job satisfaction.

Cheat code #8: A compelling offer is more effective than a convincing argument in business.

Cheat code #9: Discomfort is essential for growth; step out of your comfort zone to progress.

Cheat code #10: Set high personal standards and expectations to drive your business forward.

Cheat code #11: Strive for excellence and avoid mediocrity in all aspects of your business.

Cheat code #12: Ensure marketing is effective so that sales are easy and objections are preemptively addressed.

Cheat code #13: Accept full responsibility for any issues in your business as a path to improvement.

Cheat code #14: Focus on creativity in marketing rather than just the technical aspects.

Cheat code #15: Invest in saving time over money, as time is the most valuable resource.

Cheat code #16: Batch similar tasks on specific days to optimize productivity.

Cheat code #17: Effective copywriting is 80% about knowing the right message and 20% about delivery.

Cheat code #18: A strong hook is more valuable than lengthy, perfectly crafted copy if it fails to engage.

Cheat code #19: Validate your product or service with a small test before fully committing resources.

Cheat code #20: The last 10% of work is crucial and often what separates good from great in business.

Cheat code #21: Outsource mundane tasks that others can do more efficiently, focusing your time on higher value activities.

Cheat code #22: Build a business with economic advantages that competitors cannot easily replicate.

Cheat code #23: A strong company culture is vital for attracting and retaining top talent.

Cheat code #24: Ensure your business operates as a robust system that cannot be easily duplicated by a single employee.

Cheat code #25: Execution is more important than ideas; focus on implementing your ideas effectively.

Cheat code #26: Prioritize soft skills like integrity and cultural fit over hard skills that can be taught.

Cheat code #27: Hire people who are passionate about your mission, not just the paycheck.

Cheat code #28: Often, increasing the volume of the right actions is the key to success.

Cheat code #29: Always have split tests running to optimize and increase profits.

Cheat code #30: Enter every situation with a positive attitude to elevate the environment.

Cheat code #31: Create campaigns in focused Sprints rather than a constant stream of one-off ads.

Cheat code #32: Stop seeking more data and start executing the strategies you already know.

Cheat code #33: Add significant benefits and intrigue to your ads to boost their performance.

Cheat code #34: Focus on improving your funnel and customer lifetime value rather than seeking cheaper traffic.

Cheat code #35: Be explicit in your marketing to ensure customers understand the next steps.

Cheat code #36: Handle disappointments with grace and focus on your success.

Cheat code #37: Invest in quality shoes and a mattress, as they are essential for your comfort and productivity.

Cheat code #38: Execute on the fundamentals you know rather than constantly seeking new information.

Transcripts

look at my phone on it are the business

cheat codes that I now know at 38 that I

wish I knew when I was 28 I've been in

business for over 17 years I've got 100

plus staff and I've done over $7.8

billion in sales each of these cheat

codes build upon one another and make me

over 100K per day and form my ultimate

cheat sheet which I'll give to you at

the end of the video starting with cheat

code number

one if you want to buy things without

looking at the price then you need to be

able to work without looking at the

clock if you are constantly looking at

your work as work and that you're not

getting lost in it where you can work on

hours on end without ever looking at the

clock cuz you are so immersed and

passionate about what it is that you're

doing then it's always going to be a job

and you're going to feel like you're

always driving the car down the freeway

with the handbrake cranked on you need

to have the ability to lose yourself in

your craft cheat code number two longer

games have less players and you want to

play in decades not years everyone has a

short-term focus and the most successful

people in the world they have a longer

time Horizon that they're working to

what does my business look like what is

the type of team that I would need to

build in order to reach that goal in the

next 10 years and when you look at

things with that long-term perspective

it completely changes the way that you

attack those problems and the results

are far more lucrative cheat code number

three people buy value not price when

when I got started I just thought okay

people are always coming up to me with

this price objection if I just brought

down the price then people are going to

buy with less resistance and you realize

that no it doesn't not matter what your

price is you're typically always going

to get that as an objection they're not

buying the price of this product they're

buying the value that this unlocks what

is the problem that what it is that I'm

selling soles for that person because a

transaction takes place where value

exceeds price cheat code number four the

hardest of Steel is made in the hottest

of fires the problems never go away in

business when you get to 10 team members

or 50 team members or 100 team members

the problems don't get smaller you just

need to get better I am going to be

stronger I am going to be harder I going

to be better at solving these problems

by bathing in this fire I wear that as

almost a badge of honor that I know all

the fires that you have to walk through

to get to where you are right now cheat

code number five build a business that

you would want to be a customer of and

don't chase Trends your business it

needs to be an extension of your soul

otherwise you're never really going to

fall in love with the game and you're

never really going to be able to build a

big business you're always going to be

limited to running a business that isn't

a business and it is just a job cheat

code number six plan out your year in

advance and not just the work stuffff

what does the next quarter look like

what does quarter 2 look like quarter 3

quarter 4 when am I going to be going

away on holidays when am I going to be

delivering on this big project when do I

need to do all of these big boulders

within your year and it gives your whole

year a rhythm and a Cadence it allows

you to Sprint really really hard for 90

days and then come up for air come back

refreshed ready to go with your eye on

the prize are you still with me cheat

code number seven when it comes to

building a team and hiring staff there

are three vectors of value that form

what it is that you're offering to

people that are going to join your team

one of those vectors of value is salary

the other one is experience and then the

other is learning and all of those form

as an aggregate to the offer that it is

that you're making to people that are

going to come and join with you and most

people completely over index on salary

is someone is only interested in the

paycheck that you're going to write them

to come and work with you then it is not

going to be long until somebody can

offer them more money on LinkedIn and

they're going to move I'm not saying

that salary is an important Vector but

it is only one of three cheat code

number eight a compelling offer is 10

times more powerful than a convincing

argument and my litmus test for a good

offer is if the offer does not keep the

founder up at night then it simply isn't

strong enough but the first objection

that most business owners have when it

comes to an offer is like that is just

too compelling I can't afford to really

offer that to my Marketplace sub that's

way too aggressive however there is an

underbelly to having a weak offer and it

means that your customer acquisition

cost is going to be much higher if you

have a shitty offer you are already

paying the price of having a weak offer

so instead what you may as well do is

have a very strong offer that might be a

little bit less financially rewarding on

the front end but it brings more people

through to your business that you can

then sell on the back end cheat code

number nine Comfort is the enemy of

progress and there can be no progress

without struggle literally the only way

to grow is to stretch yourself beyond

what feels normal and what feels

comfortable to you the skills that got

you to this level are not going to get

you to the next level so in order to get

to the next level you need to get new

skills and typically to get those new

skills you need to step down and become

a beginner in a brand new domain or a

brand new skill that you don't have and

that whole exercise of doing that

constantly just ratcheting down to

ratchet up ratcheting down to ratchet up

is uncomfortable but it's that

discomfort that gives you the progress

that you seek for in your business cheat

code number 10 expect more from yourself

than anybody ever could I see too many

business owners thinking poor old me or

they're always looking for outs and

little ways to just justify that they're

working so hard and that all of these

people are expecting so much of them

that is not an empowering mindset you

need to have the belief and expect more

of yourself than anybody else in your

business and in your life expects of you

okay so now you know the first 10 let me

just tell you that I paid a lot for

these next ones cheat code number 11

average is the enemy that's an average

landing page that's an average offer or

vsl or email or website or piece of copy

nothing amazing happens in average you

want to look at what the normal things

are that people are doing in your market

and think about how do you dial this up

to full blast and take it to the

absolute extreme because that's where

all the Dividends are paid cheat code

number 12 don't ask somebody to buy

until they are already sold it is

marketing's job to make sales easy and

if you're on sales calls all the time

and you're constantly answering the same

old objection that means that your

marketing isn't strong enough in

baseball they have a term don't swing at

anything ugly and it's the same thing in

sales you want to make sure that your

funnels are warming up that cold traffic

and they're sifting sorting and

siphoning and educating your Marketplace

to Pepper and preempt all of those

objections and handle them in the

marketing stage so the sales come easy

this next one is super spicy cheat code

number 30 13 everything is your fault

there's some problem in my business I

never look at some outside source as to

why that problem has occurred I need to

take extreme ownership of that problem

as an individual to know that I haven't

trained my team enough I haven't hired

the right people I haven't set the

expectations of what it is that I'm

looking enough in a clear way that would

make my team be able to execute and

deliver on the outcome that it is we're

trying to get to most business owners

just only want to take all of their

success and they'll be like yeah that's

all a result of me and they never want

to look at all the problems in their

business and go yeah that is my fault

cheat code number 14 just focus on the

creative when I first got started with

running ads online I thought that all of

the growth in my business Li in some new

Facebook ads course some account

structure some secret optimizing of the

pixel to link in with AI that would

unlock all of this cash that would just

miraculous fall down from the skies and

I would be blessed by the internet God

this is a fallacy and it is a complete

fals error and it's the that is

pedal to you by these gurus out there

trying to make you buy their $2,000

Facebook ads cost none of that

matters well 90% of that doesn't

matter the creative is going to be the

thing that matters the creative is going

to be the thing of how you actually

Target people it's the messaging you do

not want to focus on the technology you

want want to focus on the psychology

cheat code number 15 don't pay for

something with time when you could pay

for it with money time is the most

expensive currency that it is that you

have because you can never ever get more

of it so if you have the ability to be

able to pay a consultant or pay somebody

to buy that time it is far cheaper to go

out and buy that time using money and it

allows you to compress decades into days

cheat code number 16 partner your

activities with days and say no to

absolutely everything else I have split

tested so many different calendars and

optimizations and workflows and the

Pomodoro method nothing works better

than batching certain activities that

you have to do with certain days and the

days that I tried to sprinkle in any of

the stuff that was like more problem

solving with the creative stuff it was

just an absolute noo what I try to do

now is make sure the first half of every

single day is just the time that I need

to do to move those big creative

Boulders up the hill and then I try to

block out Tuesdays Wednesdays and

Thursdays the only thing that I do on

those days is deep work and I schedule

all of my shallow work the emails the

admin the interviews the podcast on the

back end of two days per week cheat code

number 17 80% of copyrighting is knowing

what to say and 20% is how to say it

when I first got started in copywriting

and I figured out oh my God I can put

words on a screen and make people pull

out their credit card and buy things off

me I got obsessed it's this headline

complex and this is the 18 point

checklist that I need to have in all of

my headlines and my leading copy and

then you realize very very quickly

that's not where the winning is done the

winning is done in the research

understanding your prospect better than

anyone else in your Market literally

stalking on these people therefore you

can articulate their problem better than

anyone else in your Market cheap code

number 18 one good hook is worth more

than a th000 words of the most masterful

crafted copy because if you can't hook

somebody's attention in this chaotic

environment that we operate in on the

internet then it does not matter how

strong the rest of your copy is or how

good your offer is or even what price

point that you're selling at if you

don't have the ability to hook them then

you're never ever going to be able to

make any sales cheat code number 19

whenever you're launching a new service

a new offer a new product first validate

the front ends so to run a very small

test one week 30 days test if there is

an appetite for whatever it is that you

plan on launching once you've done that

exercise and you know okay this has got

legs spend 10 times more than you think

is required on of effort time resources

in order to create an exceptional

product and if you do that no one will

ever be able to compete with you which

brings us to cheat code number 20 once

you've completed 90% of the work you are

halfway there this is a Japanese proverb

and it couldn't be more true whenever

you're working on a project it takes an

enormous amount of work to get something

to a 90% completion but then all the

greatness lies in being able would take

that from 90% up to 100% because so few

people are willing to labor through that

excruciating pain that is required to

work on a project but that is the type

of product that is remarkable that

people buy and they tell their friends

about this is incredible like you have

to go and buy this now that is something

that is priceless in business to create

something that is so exceptional that

people can't help but to make a remark

about I hope you're picking up what I'm

putting down because these next 10 cheat

codes made me over $100 million and

could make you Millions cheat code

number 21 and this one's going to rustle

some feathers most people in business

understand that they need to go out

there at some stage and they need to

hire help but what I have seen in a lot

of business owners is that they're not

willing to hire that same help for their

home if you can get a cleaner to come

into your house for cheaper than what

your effective hourly rate is it is not

costing you the money to hire that

cleaner that cleaner is going to cost me

$8 0 bucks an hour say and let's just

say that you make $200 an hour as your

effective rate that means that every

time that you clean your house that it

is costing you

$120 because you could have got somebody

to come in and do that for 80 bucks and

that doesn't stop just with cleaning

comes with gardeners Cooks Car Washers

the whole shebang cheat code number 22

compete on economics and not on

marketing people can rip your funnel in

an hour they can steal all your copy

they can take your design how do I know

this thousands of people do this to me

every single month and if that is your

only advantage in you growing your

business then you are going to have a

very hard life you want to build a

business that has a moat around it

because of the economic model that you

have created the amount of team members

that you've got the service delivery

that you can provide your customers so

that they remain with you for many many

months or many many years beyond what

they stay with your competitors with

that's the economic advantage that

allows you to then spend more money to

acquire a customer because you're

competing on the economics you make way

more money from each of your customers

because you provide an exceptional

service to them and therefore they stay

with you for longer periods of time

cheat code number 23 culture isn't just

important it is everything as you scale

up your business your ability to be able

to keep that Talent density very very

high and also have an incredible culture

that people love to come in that is

going to be the thing that allows you to

attract the best people and have them

come in and be thrilled to rock up and

work with you every single day and have

people that are going to want to work

with you for many many years to come the

number one thing that drives culture is

to have a culture of winning because if

you have bean bags and pizza and table

tennis but you're on a losing team and

you never are working on exciting

projects people do not want to work at

companies aren't winning this next one

saved my business cheat code number 24

if the team member can leave your

business and they can steal your

customers and they can set up a business

that legitimately puts a threat on the

livelihood of your business then you

don't have a business you are just a

highly paid consultant you need to have

a business that is not just an idea that

you can just go and steal it needs to be

a big operation and there needs to be a

lot of complexity with the way that that

system runs to be able to deliver value

to the marketplace which brings us

perfectly to cheat code number 25 ideas

are cheap execution is where the

fortunes are made most people think that

they just need the best idea an idea to

launch a new product or a new service or

an idea for a business in general

everybody's got an idea if you don't

have a great sense of pride of being

able to execute a business model or an

idea out there in the marketplace better

than anybody else then it's always going

to feel like a chore to you things that

feel like a chore are a chore and you

don't enjoy doing them and you never get

good at them and then you get your ass

handed to you by somebody who does cheat

code number 26 you can teach hard skills

but you can't teach soft skills do not

try and find somebody and think wow this

person they've really got the skills to

do the job but they're an maybe

I can just train them not to be an

maybe I can just fix all that

cuz they're so good at the skills no no

no no no you can teach them the skills

you can train that the character the

values that people live they're the

things that you can't train look for

people that have incredible sense of

integrity and they have strong alignment

to your values as a business even if

they are the less skilled person and

teach them the hard skills which brings

us nicely to cheat code number 27 hire

missionaries and not mercenaries

mercenaries have a lust for making money

it's the thing that they place at the

very very top of their value chain

missionaries they care about creating

meaning they want to work on projects

they want to be a part of something they

want to constantly be stimulated by big

creative Endeavors that they're doing

and they want to work in an environment

where they're free to do their best work

cheat code number 28 90% of the time

volume is the answer when people aren't

seeing the success that it is that they

want to it's simply because they're not

doing more of the actions that they know

that they need to be doing and instead

they're looking at some new thing that

they need to do at a lower volume than

just taking the core fundamentals and

cranking that up cheat code number 29

never not have a split test running

split test is the easiest way to

increase your profits by 10% 20% 30% if

you're running a split test on an opin

page or any landing page of any Endeavor

and you're able to increase the

conversion rate by 10% 20% 30% which

which is all very very doable from a

split test that is literally

dramatically increasing the

profitability of all of your business

cuz everything stems from that you're

able to reduce your customer acquisition

cost by 30% you are adding that 30% to

your bottom line of your business cheat

code number 30 whenever you're about to

walk into a room think about how you can

light it up so whether you're walking

home and you're returning to your kids

or your family or your wife before you

walk in the door close your eyes take a

breath think about all the things that

you like about that person and then just

walk into that house with a bit of a pep

in your step with a bit of energy that

is the greatest equalizer it doesn't

cost you any more to do but it will

really add a lot of value to everybody

else in your life but none of these

matter unless you apply these last eight

cheat code number 31 don't make ads

create campaigns and you want to do it

in Sprint so what do I mean mean by that

well instead of sitting down and

thinking about okay I have to create a

new ad what is a whole campaign that I

can create what does my campaign look

like for the next 90 days and really sit

down and think about how many individual

ads that you can get from one campaign

you can shoot multiple hooks for the

same ad and instead of just launching

them out into the market as one big

promo you want to take all of the assets

from that campaign and then you want to

drip feed them out over 90 days and you

want to do it in Sprints rather than is

constantly being on the treadmill cheat

code number 32 you do not need any more

data you already know what to do just

do it you don't need to go and

validate anything else you already know

what needs to be done just go out there

and do the boring work cheat code number

33 add a big benefit and a huge amount

of intrigue to every single ad that you

create nothing drives the performance

more than having the big benefit and a

massive amount of intrigue cheat code

number 34 you do not need cheaper

traffic you need a better funnel and

economics people obsessed where do I go

and get the cheapest clicks I can't

spend six bucks a click sub that's just

too much money it's not too much money

it's too much money for your shitty

funnel you want to spend 80% of your

time focusing on how to increase the

lifetime value of a customer and 20% of

your time in how you can reduce your

customer acquisition cost cheat code 35

when it comes to marketing never

underestimate how stupid people are do

not take for granted that people are

going to know what it is that you're

asking them to do what the next step is

where they should click when they should

book in you need to be extremely

explicit in your instructions to

actually maximize the conversion rate at

every step of the funnel cheat code

number 36 people that you love and that

you trust will hurt you they will do bad

things to you but you must never act in

Malice you should not even give these

people the time of day yes it's going to

be disappointing yes you're going to be

let down but those emotions will pass

just focus on winning and let the

winning do the talking cheat code number

37 you want to buy a good pair of shoes

and a good mattress because when you're

not in one you're in the other and the

final cheat code number 38 most people

know what to do but don't do what they

know don't go seeking for answers to

problems that you don't even have in

your business right now I used to obsess

over wanting to upskill and read books

and learn all of these things to arm

myself with the information that when I

inevitably come across that problem that

I will have that information and that I

would be able to solve that problem when

the reality of it is I already had

information to problems that I hadn't

solved in my business and instead of

focusing on solving those problems

within my business I tried to go out

there and get skills to problems that

did not even exist instead you want to

execute on the boring fundamentals

better than any of the competition and

you will be rich beyond your wildest

dreams and all of these cheat codes for

my master cheat sheet which you can

download on the link in the description

like subscribe and I'll see you in the

next one