Why 99% of Faceless Channels fail (YOUTUBER EXPLAINS)

Summary

This video script offers insights into why most faceless YouTube channels fail and how to succeed in the 1%. The speaker, with experience growing 20 such channels since 2017, debunks the myth of quick riches and emphasizes the necessity of treating it like a serious business. They discuss the importance of understanding YouTube's algorithm and analytics, the costs and strategies of outsourcing, and the potential of affiliate marketing as an alternative to AdSense for revenue. The script promises a series on mastering faceless YouTube channels, from start to profitability.

Takeaways

• 🚀 Starting a faceless YouTube channel requires significant effort and should not be seen as a 'get rich quick' scheme.
• 📈 The speaker has experience growing over 20 faceless channels, with some reaching millions of views and generating substantial income.
• 💡 Success in faceless channels is not immediate; it requires patience and understanding of the YouTube algorithm, similar to traditional channels.
• 💰 Making money on YouTube is possible but not guaranteed; it requires an upfront investment and a strategy beyond just posting videos.
• 🔍 Outsourcing every aspect of video creation from the start can be costly and may not yield immediate returns.
• 🎓 Learning the platform by doing the work yourself initially can provide valuable insights into YouTube analytics and the algorithm.
• 🛠 Once you understand the platform, outsourcing can be a strategic move to scale your channel effectively.
• 📊 YouTube analytics are crucial for understanding viewer behavior and optimizing content for better performance.
• 📹 High-quality videos are essential for attracting and retaining viewers, which is key to channel growth and monetization.
• 🔗 Diversifying income beyond AdSense, such as through affiliate marketing, can significantly boost earnings.
• 🔑 Setting realistic expectations and understanding that success on YouTube is a gradual process will help avoid disappointment and premature quitting.

Q & A

What is a faceless YouTube channel?

A faceless YouTube channel is a type of channel where the creator does not appear in the videos. It can include content like reviews, tutorials, or any other type of video without the need for a visible presenter.

Why did the speaker start creating faceless YouTube channels in 2017?

The speaker started creating faceless YouTube channels in 2017 because they saw the potential in this type of content creation and have since grown over 20 such channels, gaining both success and learning from failures.

What is the common misconception about faceless YouTube channels according to the speaker?

The common misconception is that faceless YouTube channels are an easy way to get rich quick online, which leads many to believe that outsourcing everything and posting a few videos will result in instant success.

Why is it not advisable to outsource everything from the start when creating a faceless YouTube channel?

Outsourcing everything from the start can be costly and may not yield immediate results. It's important to understand the YouTube platform and analytics first to make informed decisions about content creation and to ensure that the investment in outsourcing brings a return.

What are the two choices one has when creating content for a faceless YouTube channel?

The two choices are to either put in a lot of personal work and time into every part of the video-making process or to spend a significant amount of money outsourcing each component of the process.

What is the minimum requirement for a YouTube channel to be monetized?

To be monetized, a YouTube channel needs to have at least 1,000 subscribers and 4,000 valid public watch hours or 10 million short views.

Why is it important to understand YouTube analytics when creating a faceless channel?

Understanding YouTube analytics is crucial because it provides insights into audience preferences, effective titles and thumbnails, and other videos that the audience watches, which can guide content creation for better performance.

What is the average cost per video if one decides to outsource everything?

The average cost per video when outsourcing everything can range from $100 to $150, depending on the quality of the work and the professionals involved.

What is affiliate marketing and how can it be used to earn money on a faceless YouTube channel?

Affiliate marketing involves promoting a product or service in videos and providing a unique affiliate link for viewers to use when purchasing. If a viewer makes a purchase through this link, the channel earns a commission on the sale, providing an income stream beyond AdSense.

What are some platforms or networks where one can find affiliate deals for their faceless YouTube channel?

Affiliate networks like ClickBank or Partner Stack can be used to find affiliate deals. Additionally, many product or service websites offer affiliate programs which can be found by checking the website's footer for an affiliate sign-up link.

Why is it a mistake to rely solely on AdSense for income from a faceless YouTube channel?

Relying solely on AdSense can be limiting, as it may not generate significant income, especially for new channels. Exploring other revenue streams like affiliate marketing can lead to higher earnings and a more sustainable business model.

What is the speaker's advice on setting expectations when starting a faceless YouTube channel?

The speaker advises setting realistic expectations, understanding that faceless YouTube channels won't provide immediate riches, and recognizing the importance of learning the platform and exploring revenue streams beyond AdSense.

What is the main goal of creating a faceless YouTube channel according to the video?

The main goal is to make money, which requires a strategic approach to content creation, understanding of the platform, and exploring various revenue streams to ensure profitability.