Why 99% of Faceless Channels fail (YOUTUBER EXPLAINS)

Summary

This video script offers insights into why most faceless YouTube channels fail and how to succeed in the 1%. The speaker, with experience growing 20 such channels since 2017, debunks the myth of quick riches and emphasizes the necessity of treating it like a serious business. They discuss the importance of understanding YouTube's algorithm and analytics, the costs and strategies of outsourcing, and the potential of affiliate marketing as an alternative to AdSense for revenue. The script promises a series on mastering faceless YouTube channels, from start to profitability.

Takeaways

• 🚀 Starting a faceless YouTube channel requires significant effort and should not be seen as a 'get rich quick' scheme.
• 📈 The speaker has experience growing over 20 faceless channels, with some reaching millions of views and generating substantial income.
• 💡 Success in faceless channels is not immediate; it requires patience and understanding of the YouTube algorithm, similar to traditional channels.
• 💰 Making money on YouTube is possible but not guaranteed; it requires an upfront investment and a strategy beyond just posting videos.
• 🔍 Outsourcing every aspect of video creation from the start can be costly and may not yield immediate returns.
• 🎓 Learning the platform by doing the work yourself initially can provide valuable insights into YouTube analytics and the algorithm.
• 🛠 Once you understand the platform, outsourcing can be a strategic move to scale your channel effectively.
• 📊 YouTube analytics are crucial for understanding viewer behavior and optimizing content for better performance.
• 📹 High-quality videos are essential for attracting and retaining viewers, which is key to channel growth and monetization.
• 🔗 Diversifying income beyond AdSense, such as through affiliate marketing, can significantly boost earnings.
• 🔑 Setting realistic expectations and understanding that success on YouTube is a gradual process will help avoid disappointment and premature quitting.

Q & A

What is a faceless YouTube channel?

A faceless YouTube channel is a type of channel where the creator does not appear in the videos. It can include content like reviews, tutorials, or any other type of video without the need for a visible presenter.

Why did the speaker start creating faceless YouTube channels in 2017?

The speaker started creating faceless YouTube channels in 2017 because they saw the potential in this type of content creation and have since grown over 20 such channels, gaining both success and learning from failures.

What is the common misconception about faceless YouTube channels according to the speaker?

The common misconception is that faceless YouTube channels are an easy way to get rich quick online, which leads many to believe that outsourcing everything and posting a few videos will result in instant success.

Why is it not advisable to outsource everything from the start when creating a faceless YouTube channel?

Outsourcing everything from the start can be costly and may not yield immediate results. It's important to understand the YouTube platform and analytics first to make informed decisions about content creation and to ensure that the investment in outsourcing brings a return.

What are the two choices one has when creating content for a faceless YouTube channel?

The two choices are to either put in a lot of personal work and time into every part of the video-making process or to spend a significant amount of money outsourcing each component of the process.

What is the minimum requirement for a YouTube channel to be monetized?

To be monetized, a YouTube channel needs to have at least 1,000 subscribers and 4,000 valid public watch hours or 10 million short views.

Why is it important to understand YouTube analytics when creating a faceless channel?

Understanding YouTube analytics is crucial because it provides insights into audience preferences, effective titles and thumbnails, and other videos that the audience watches, which can guide content creation for better performance.

What is the average cost per video if one decides to outsource everything?

The average cost per video when outsourcing everything can range from $100 to $150, depending on the quality of the work and the professionals involved.

What is affiliate marketing and how can it be used to earn money on a faceless YouTube channel?

Affiliate marketing involves promoting a product or service in videos and providing a unique affiliate link for viewers to use when purchasing. If a viewer makes a purchase through this link, the channel earns a commission on the sale, providing an income stream beyond AdSense.

What are some platforms or networks where one can find affiliate deals for their faceless YouTube channel?

Affiliate networks like ClickBank or Partner Stack can be used to find affiliate deals. Additionally, many product or service websites offer affiliate programs which can be found by checking the website's footer for an affiliate sign-up link.

Why is it a mistake to rely solely on AdSense for income from a faceless YouTube channel?

Relying solely on AdSense can be limiting, as it may not generate significant income, especially for new channels. Exploring other revenue streams like affiliate marketing can lead to higher earnings and a more sustainable business model.

What is the speaker's advice on setting expectations when starting a faceless YouTube channel?

The speaker advises setting realistic expectations, understanding that faceless YouTube channels won't provide immediate riches, and recognizing the importance of learning the platform and exploring revenue streams beyond AdSense.

What is the main goal of creating a faceless YouTube channel according to the video?

The main goal is to make money, which requires a strategic approach to content creation, understanding of the platform, and exploring various revenue streams to ensure profitability.

Outlines

00:00

📈 Overcoming Challenges of Faceless YouTube Channels

The speaker shares personal experience since 2017 in creating faceless YouTube channels, highlighting the misconception that these channels can be a quick path to wealth. They emphasize the importance of treating such channels like a serious business, either by investing significant time and effort or by outsourcing various aspects of video production. The speaker dispels the myth of easy riches and stresses the need for patience and understanding of the YouTube algorithm, suggesting that creating videos initially by oneself can lead to a deeper understanding of the platform and its analytics, which is crucial for success.

05:02

🚀 Strategies for Successful Faceless YouTube Channel Growth

This paragraph delves into the practical aspects of running a faceless YouTube channel, discussing the costs and efforts involved in outsourcing video production. It also introduces the option of using AI tools to streamline the process. The speaker warns against the pitfalls of relying solely on AdSense for revenue and promotes the idea of affiliate marketing as a viable alternative. They provide examples of how affiliate marketing can generate significant income and advise on finding affiliate networks or partnerships. The paragraph concludes with a call to action to subscribe for a series of videos on the subject, promising further insights into starting, monetizing, and growing faceless YouTube channels.

Keywords

💡Faceless YouTube Channels

Faceless YouTube Channels refer to YouTube channels that do not feature a specific individual or personality in the videos. They are the central theme of the video, which discusses why most of these channels fail and how to succeed with them. The script mentions that these channels are often perceived as an easy way to earn money quickly, but the reality is much more challenging.

💡Rich Quick

The term 'rich quick' is used to describe the common misconception that faceless YouTube channels can be a fast track to wealth. The video script corrects this misconception, emphasizing that success on YouTube requires time, effort, and often significant investment, rather than being a get-rich-quick scheme.

💡Outsourcing

Outsourcing in the context of the video refers to hiring external help for various tasks involved in creating and running a YouTube channel, such as scriptwriting, voiceover, video editing, and thumbnail design. The script warns against the pitfalls of outsourcing everything from the start without understanding the platform, suggesting it can be costly and ineffective without proper knowledge.

💡YouTube Algorithm

The YouTube Algorithm is the system that YouTube uses to recommend videos to its users. The video script highlights the importance of understanding this algorithm for success on the platform. It suggests that creating videos oneself initially can lead to a better understanding of what works and what doesn't, which is crucial for channel growth.

💡Monetization

Monetization on YouTube refers to the ability to earn revenue from the platform, typically through AdSense. The script explains that to be eligible for monetization, a channel needs to meet certain criteria, including having 1,000 subscribers and 4,000 watch hours or 10 million short views. It also mentions the costs and effort involved in reaching this stage.

💡YouTube Analytics

YouTube Analytics provides data on viewer engagement, video performance, and audience demographics. The video emphasizes the importance of understanding analytics to make informed decisions about video content, titles, thumbnails, and editing. It suggests that a deep understanding of analytics can significantly improve a channel's performance.

💡Affiliate Marketing

Affiliate Marketing is a method of earning commissions by promoting products or services and providing a unique link for viewers to make purchases. The video script positions affiliate marketing as a viable income stream for YouTube channels, especially before they reach monetization thresholds, and as a way to diversify revenue beyond AdSense.

💡AdSense

AdSense is Google's advertising program that allows content creators to earn money from ads displayed on their videos. The script mentions AdSense as a common but not the only way to make money on YouTube, suggesting that relying solely on it can lead to failure if expectations are not managed correctly.

💡Quality

Quality in the context of the video refers to the production value of the videos on a YouTube channel. High-quality videos are essential to attract and retain viewers, gain subscribers, and ultimately grow the channel. The script advises investing in quality to avoid failure, even if it means higher initial costs.

💡AI Tools

AI Tools mentioned in the script refer to artificial intelligence software that can assist in video creation, such as scripting, voiceover, and editing. The video suggests that AI tools can be a cost-effective way to produce videos, allowing for customization and the potential to outsource certain aspects of video production gradually.

💡Expectations

Setting the right expectations is a key message in the video. It advises against the belief that success on YouTube comes quickly or easily. Understanding the time and effort required, as well as the potential costs, is crucial to avoid disappointment and to stay committed to the long-term growth of a faceless YouTube channel.

Highlights

The speaker has grown over 20 faceless YouTube channels since 2017, with some earning over $100,000.

Faceless YouTube channels are often perceived as a get-rich-quick scheme, which is a misconception.

Outsourcing every aspect of video creation can be costly and is not a quick path to success.

Growing a faceless YouTube channel requires significant effort, similar to channels with a visible host.

The YouTube algorithm is the same for all channels, including those with millions of subscribers like Mr Beast.

It can take a substantial initial investment to create enough content for monetization on YouTube.

Creating videos yourself initially helps understand the YouTube platform and analytics better.

YouTube analytics are crucial for understanding viewer preferences and improving content.

Outsourcing should be done strategically, not all at once, to avoid unnecessary costs.

High-quality videos are essential for attracting viewers and subscribers on YouTube.

AI tools can assist in creating full-length monetizable YouTube videos, which can be customized.

The goal of a faceless YouTube channel is to make money, and spending should align with revenue.

Many faceless channels fail due to a lack of understanding of how to make money beyond AdSense.

Affiliate marketing can be a significant source of income for YouTube channels.

Understanding YouTube analytics and the platform is key to creating content that attracts views and subscribers.

Setting realistic expectations and understanding the monetization process is crucial for success.

The speaker will be releasing a series of videos on how to start, monetize, and grow faceless YouTube channels.

Transcripts

let me tell you why 99% of faceless

YouTube channels fail and how you can be

in the 1% that succeed but before we get

into it let me explain why you should

even be listening to me in the first

place see I started creating faceless

YouTube channels in

2017 since then I've grown over 20

faceless YouTube channels some have

failed some have blown up to millions of

views and from two of the channels I've

made over

$100,000 so in this video I'll share

what I've learned over the last 6 years

so that you're not in the 99% that try

and fail you've probably heard of

faceless YouTube channels but if you

haven't picture a YouTube channel with

no YouTuber in the videos that's it

that's all they are and the first thing

you need to know about why 99% of them

fail is because people come into it

thinking faceless YouTube channels are

an easy way to get rich quick online and

that's probably because there's a ton of

YouTube videos out there telling you

that that is the case people will tell

you to Outsource everything go to Fiverr

get a script writer a voiceover artist a

video editor editor a thumbnail designer

and you'll start making $10,000 per

month in no time now while that $10,000

per month is definitely possible it's

not going to happen in no time a lot of

people have the expectation that they'll

post a couple videos on YouTube that

they wouldn't even watch for themselves

and all of a sudden they're going to be

making $10,000 a month if that's your

expectation feel free to hop off of this

video because that's just not the

reality of it as much as I'd love for it

to be it's not so you faceless YouTube

channels need to be treated like any

other big business to make them

successful you have two choices either

you can put a lot of work and time in

doing every part of the video making

process or you can spend a lot of money

Outsourcing each component of the video

making process which we will talk about

in a little bit here so stick around but

just know that simply going to Fiverr

and hiring a couple different people to

put some videos together for $10 that's

not going to get you any success on

YouTube growing a faceless YouTube

channel takes just as much effort as if

you were growing a channel with you in

the actual videos the algorithm that

you're facing is the same one that took

Mr Beast 4 years to get his first 1,000

YouTube subscribers it took me almost 20

videos to get monetized on YouTube and

to get those 20 videos made it took

about $800 out of my own pocket before I

even saw my first dollar and even after

I saw that first dollar come from

YouTube it still took me multiple months

to become profitable because the amount

of money that I was paying to get the

videos made was less than YouTube was

actually paying P me on a monthly basis

took me until 8 months to actually be

profitable with my first faceless

YouTube channel so don't expect to go

out there and start making $10,000 a

month or even just a couple hundred a

month for at least 6 to 8 months the

next reason that most faceless YouTube

channels fail is twofold people try to

Outsource everything from day one and

they don't actually understand how

YouTube works let me explain see in

order to actually make money from

YouTube you need 1,000 subscribers in

4,000 watch hours or 10 million short

views if you were to post 10 10 minute

long YouTube videos and people watch 30%

of the way through each video which

believe it or not is actually pretty

difficult to do each video would need

8,000 or more views in order to reach

monetization eligibility there are so

many people out there just saying to

Outsource every aspect of the video

making process but in reality if you

were to Outsource everything it would

cost you about $1 to $150 per video for

10 videos that's ,000 to

$1,500 in total and on average it takes

about 30 to 50 videos to get monetized

on YouTube that's anywhere from $3,000

to $77,500 just to get enough videos

created to possibly make your first

dollar on YouTube so there's a lot of

money that you will need upfront to

start making money if you Outsource

everything from the start but there is

another option which a lot of people

don't talk about but it's definitely the

best way to get started and that's to do

everything yourself and I know that

sounds terrible doing all the work but

hear me out putting the videos together

yourself will allow you to learn the

YouTube algorithm to make better

decisions on video ideas titles

thumbnail design and feedback on editing

for when you do ultimately Outsource the

video creation most faceless YouTube

channels fail because people don't

actually understand the YouTube platform

and if you create all the videos

yourself at first you will actually

understand the YouTube platform and not

only just the platform but the YouTube

analytics which is the most important

part of the YouTube platform they show

you exactly who is watching your content

what titles people like what style of

thumbnail Works what other videos your

audience is watching and if you

understand how to read the YouTube

analytics YouTube is essentially

screaming at you how to get more views

once you're monetized and once you have

a good understanding of YouTube

analytics and the algorithm and how the

platform Works guess what you are 99%

ahead of any other person who's trying

faceless YouTube channels and it's time

to start Outsourcing when you do

Outsource you'll need to hire a script

writer for the script a voiceover artist

for the audio a video editor for the

visuals and potentially the music and

sound effects too a graphic designer for

thumbnails and again this is going to

cost you anywhere from $100 to $150 per

video especially if you're making high

quality videos and if you're not making

high quality videos no one's going to

watch your videos you're not going to

get subscribers you're not going to get

growth and you're not going to make any

money from YouTube so make high quality

videos please but you don't have to

Outsource every part of the YouTube

video making process at first you can

still write the script and make the

thumbnails while hiring a video editor

for say $50 and a voiceover artist for

say $20 or you could use an AI tool

which allows you to put in one prompt

and spit you out a monetizable

fulllength YouTube video with the

voiceover editing visuals everything

done for you and you can even tweak the

script afterwards or you could replace

the visuals with ones that work better

and ones that you like more or you can

change the voiceover to your liking you

can customize it however you want but

using an AI tool like in video AI for

instance will help you a lot in the

process but either way if you're

Outsourcing to people or to AI you don't

have to do it all at once you can go

slowly and gradually move closer to

fully automating your faceless YouTube

channel because remember the goal of

your faceless YouTube channel is to make

money if you're throwing a ton of money

out without bringing any in then

unfortunately you're not really doing it

right and that brings me to the number

one reason that 99% of faceless YouTube

Channel fail they don't actually

understand how to make money on YouTube

they rely solely on AdSense and when

they put a couple videos out and they're

not making any money and their Channel's

not monetized then they quit 99% of

people will quit but you can actually

start making money from your first video

that you put out on YouTube you can do

that through affiliate marketing

affiliate marketing is when you talk

about or show a product or service in

your videos and if a viewer uses a

unique affiliate link that you put in

the descriptions to purchase that

product or service you make a commission

off of the sale let's look at top Tech

now for instance it's a faceless YouTube

channel that does tech reviews this is a

great way to make money outside of

AdSense they might do a review on say a

$500 tech product and they might have a

20% affiliate commission if they get one

sale from one viewer say 10 people view

the video but if one person goes to the

link in the description buys that

product they get $100 that's $100 from

one video people don't understand that

you can make a lot of money and you'll

probably make more more money than you

will from AdSense from affiliate

marketing and to find affiliate deals

there's affiliate networks like

ClickBank or partner stack or you could

go to most websites of products or

services that you like and most

importantly that align with the content

that you're actually putting on on your

channel you scroll down to the bottom of

the website and usually you'll be able

to find a link to sign up as an

affiliate once you sign up as an

affiliate you'll put your link in the

description of your videos and if

someone buys you'll start making money

you will not be relying solely on

AdSense see this whole thing thing is

about setting your expectations ahead of

time and if you understand that faceless

YouTube channels won't get you rich

immediately Outsourcing from day one is

not the best method in understanding how

to make money outside of AdSense is

crucial for Success your faceless

YouTube channel will not be in the 99%

that fail I really hope you guys got a

lot of value out of this video make sure

to hit that subscribe button because

this is the first video of a series of

videos on faceless YouTube channels

where we're going to talk about

everything from how to start them how to

monetize them how to grow them how to

get multiple channels going so that you

have an army of faceless YouTube

channels making money for you everything

you need to know about faceless YouTube

channels so hit that subscribe button

thanks for watching and we will see you

again soon in another video