Basic Principles of Communication (7 C's)

Summary

This video script emphasizes the importance of effective communication through the 'Seven C's': Conciseness, Clarity, Correctness, Concreteness, Completeness, Courtesy, and Coherence. It illustrates how adhering to these principles ensures clear, error-free, specific, and respectful communication that is both engaging and logical, ultimately leading to better understanding and connection with the audience.

Takeaways

• 📝 Communication should be clear and effective to convey messages precisely.
• 🔄 The 'Seven C's of Communication' are key principles to achieve effective communication.
• 🗣️ Conciseness: Keep your message short and to the point to save time and improve understanding.
• 🔍 Clarity: Ensure your message is clear and easy to understand by minimizing the number of ideas per sentence.
• ✔️ Correctness: Communication should be accurate and free from errors to maintain credibility.
• 📊 Concreteness: Be specific and provide clear, precise information to avoid misinterpretation.
• 📚 Completeness: Include all necessary information to make sure the message is fully understood.
• 🤝 Courteousness: Show respect and empathy towards your audience, maintaining a friendly and open tone.
• 🔗 Coherence: Ensure your message is logical and all points are connected to the main topic.
• 🎨 Creativity: Engage your audience by delivering your message in a creative and interesting way.

Q & A

What are the seven C's of communication mentioned in the video?

The seven C's of communication are Conciseness, Clarity, Correctness, Concreteness, Completeness, Courtesy, and Coherence.

Why is conciseness important in communication?

Conciseness is important because it helps in conveying the message in the shortest possible way, saving time and enhancing understanding by excluding unnecessary parts of the message.

How can one ensure clarity in their communication?

To ensure clarity, one should be clear about their goal or message, minimize the number of ideas in each sentence, and make it easy for the reader or listener to understand the meaning without having to guess.

What does the principle of correctness in communication entail?

The principle of correctness in communication means that the message should be error-free and based on accurate information, ensuring that the audience receives the right information.

Can you explain the principle of concreteness in communication?

The principle of concreteness states that the message should be specific, definite, and clear, including facts and figures to strengthen the message and minimize chances of misinterpretation.

Why is completeness essential for effective communication?

Completeness is essential because it ensures that the receiver gets all the necessary information they need to be informed, including facts, figures, and any additional elaboration required.

How does the principle of courtesy contribute to effective communication?

The principle of courtesy contributes to effective communication by showing respect to the audience or receiver, ensuring that the communication is friendly, open, honest, and empathetic to their needs.

What is the role of coherence in communication?

Coherence ensures that the communication is logical, with all points connected and relevant to the main topic, maintaining a consistent tone and flow that supports the main purpose or idea behind the message.

Can creativity be added to the seven C's of communication? If so, how does it help?

Yes, creativity can be added as an additional C, and it helps keep the audience engaged by making the communication or storytelling more interesting and appealing.

What is an example of applying the principle of conciseness in writing an application letter?

An example of applying conciseness in an application letter is to carry information about the reason for applying, why the applicant is suitable for the job, and their contact details, all in a one-page, straight-to-the-point letter.

How can one make their communication more effective by incorporating all the principles discussed?

To make communication more effective, one should ensure the message is concise, clear, correct, concrete, complete, courteous, coherent, and if possible, creative, allowing for a precise and clear conveyance of the intended message.

Outlines

00:00

🗣️ Principles of Effective Communication

This paragraph introduces the concept of effective communication and the importance of adhering to certain principles to ensure clarity and precision in conveying messages. It outlines the 'seven C's of communication': conciseness, clarity, correctness, concreteness, completeness, consciousness, and coherence. The speaker emphasizes the need to keep these principles in mind for effective communication and provides examples of how to apply the principle of conciseness in writing and speaking, such as in an application letter or during a Q&A session.

05:01

📝 The Importance of Clarity and Correctness

The second paragraph delves deeper into the principles of clarity and correctness in communication. It stresses the necessity of being clear about one's purpose when communicating and minimizing ambiguity to ensure the audience understands the intended message. The principle of correctness is also discussed, highlighting the need for error-free communication that is based on facts. Examples are provided to illustrate how these principles can be applied in various scenarios, such as giving directions or explaining the importance of being specific in legal contexts.

10:03

🔗 Enhancing Communication with Completeness and Coherence

This paragraph continues the discussion on the principles of effective communication, focusing on completeness and coherence. It explains that a complete message includes all necessary information that the audience needs to be informed, using the example of a wedding invitation to illustrate the point. The principle of coherence is also emphasized, stating that communication should be logical and consistent, with all points connected and relevant to the main topic. The paragraph concludes by suggesting an additional 'C' for creativity, which can help to engage the audience and make communication more effective.

Keywords

💡Conciseness

Conciseness refers to the quality of being brief and to the point without omitting essential information. In the video, it is emphasized as the first principle of effective communication, where messages should be conveyed in the shortest possible way while maintaining their core purpose. An example from the script is writing an application letter that is straight to the point, typically a one-page letter, focusing on the reason for application, qualifications, and contact information.

💡Clarity

Clarity in communication means expressing oneself in a way that is easy to understand, with a clear purpose or message. The script discusses clarity as a critical principle, suggesting that one should know their purpose before communicating and ensure that the audience does not have to guess the intended meaning. An example given is explaining directions to one's house in a clear manner to avoid confusion.

💡Correctness

Correctness in the context of communication implies the accuracy and truthfulness of the information being conveyed. The script mentions that correct communication should be error-free and based on facts, which helps in building trust and credibility with the audience. It is about ensuring that every detail in the message is accurate to avoid misunderstandings.

💡Concreteness

Concreteness is the quality of being specific and definite in communication. The video script explains that concrete messages include facts and figures, which help in creating a clear picture for the audience and minimize the chances of misinterpretation. For instance, instead of vaguely saying 'a bit of a slap,' one should specify the intensity on a scale to convey the exact meaning.

💡Completeness

Completeness in communication means providing all the necessary information that the audience needs to be fully informed. The script uses the example of a wedding invitation, where all details such as date, time, venue, attire, and RSVP information must be included to ensure the message is comprehensive and leaves no room for doubt.

💡Consciousness

Consciousness in communication involves being aware of the audience's needs and being mindful of the message's impact. The script suggests that one should show respect and empathy towards the audience, keeping their viewpoint in mind while communicating. This principle helps in creating a positive and engaging interaction.

💡Coherence

Coherence refers to the logical consistency and connection of ideas in communication. The video emphasizes that coherent communication ensures all points are relevant to the main topic and flow in a manner that maintains a consistent tone. For example, a happy story should maintain a cheerful tone throughout, ensuring the message is clear and connected.

💡Courtesy

Courtesy in communication is about being respectful, friendly, open, and honest. The script mentions that courteous communication avoids hidden insults or passive-aggressive tones, and it is important to empathize with the audience's needs. This principle contributes to a positive and respectful communication environment.

💡Creativity

Creativity in communication adds an engaging element to the message, making it more interesting and memorable for the audience. The video script suggests that creative communication can help keep the audience engaged, especially when telling a story or delivering a message in a unique and captivating way.

💡Seven C's of Communication

The Seven C's of Communication is a mnemonic device introduced in the script to help remember the key principles of effective communication: Conciseness, Clarity, Correctness, Concreteness, Completeness, Consciousness, and Coherence. These principles guide communicators to convey messages that are precise, clear, and engaging.

Highlights

Introduction to the principles of communication, emphasizing the importance of clear and effective communication.

The concept of 'seven C's of communication' as a guideline for effective communication.

The first principle of communication: Conciseness, advocating for brief and to-the-point messages.

The importance of saving time and improving understanding through concise communication.

Example of applying conciseness in writing an application letter to a maritime company.

The second principle: Clarity, focusing on clear communication to avoid misunderstandings.

The necessity of knowing one's purpose before communicating to ensure clarity.

The third principle: Correctness, ensuring error-free communication.

The fourth principle: Concreteness, advocating for specific and clear messages with facts and figures.

The principle of Completeness, ensuring all necessary information is included in the message.

Example of writing a complete wedding invitation letter with all required details.

The principle of Courteousness, emphasizing respect and empathy in communication.

The seventh principle: Coherence, requiring logical and consistent communication.

The additional 'C' of Creativity, suggesting the use of creative methods to engage the audience.

The practical application of the seven C's in both writing and speaking.

The final summary of the communication principles, urging the audience to apply these principles for effective communication.

Transcripts

in this video we will discuss the

principles of communication are

guidelines of communication

basic principles of communication

process

one can convey his or her message in a

more precise form if the communication

is clear and effective right that is our

one of the goal of effective

communication

so to make the communication effective

there are few principles or guidelines

of communication that we should know so

these are the things that we should keep

in mind

so that we can attain

effective communication

so for you to easily remember it it's

known as seven c's of communication so

we have conscious conciseness

clarity so counterclockwise i mean

clockwise in a clockwise form

conciseness

clarity correctness

concreteness completeness

consciousness coherence and in this

video we will discuss one by one

this

um

seven seas

so that you will be aware and understand

this and incorporate it

when you communicate to anyone

first principle the principle of

conciseness

so the principle of conciseness states

that the message should be conveyed in a

concise form meaning in the best

shortest possible way

so when you're concise in your

communication you stick to the point and

keep it brief or short

so your audience because your audience

doesn't want to read

six sentences or listen to a long

elaborated story when you can

communicate

your message in just three sentences or

a shorter one

but by following this principle so since

you shorten it up then you can save time

also it helps in a much better

understanding of the message

by excluding unnecessary and excessive

part of the message so you can focus on

what is

what is what you're intended to say

this way if you shorten it you shorten

your message it's easier to understand

and the con

it's easier to understand by the

receiver

so example in writing say in writing an

application letter to a maritime company

a concise application carry information

about the reason why you are sending the

letter

why is your which is so the reason why

you're sending the letter which is your

interest to apply for the job position

and why they should hire you

also your contact details where they can

commit communicate back at you so

everything that's just necessary

straight to the point mostly it's just a

one page letter right a concise

application letter is just a one one

page letter

another example is when you're speaking

make sure that you know your purpose and

convey it straight to the point

another or like in the contest mr

maritai in a question and answer portion

the answer must be concise short as

possible and direct to the point

rather than telling a story you've got

higher chances of winning with a short

and concise answer so that's the

principle of conciseness if you can

shorten your message

but

giving the enough information or the

purpose of your message

then

that can create an effective

communication or can lead to effective

communication it takes practice

and thinking principle of clarity so

when you communicate

you have you need to incorporate the

principle of clarity meaning clear

communication so your communication must

be

clear

so when writing or speaking to someone

be clear about your goal or message

what is your purpose in communicating

with this person

know your purpose first before you

communicate before you write or you

speak to someone because if you don't

know what your purpose is then the

receiver of your message wouldn't

wouldn't know as well right so to be

clear try to minimize the number of

ideas in each sentence and make sure

that it's easy for your reader or your

listener to understand your meaning

people shouldn't have to read between

the lines they should and

and just guess what you're trying to say

you need to be clear what you are trying

to say that's simple

example you want to explain to your

friend how to go to your house

then you should explain you know in a

clear way so that your friend can

will not get lost

going to your place

so again so the first principle was the

principle of

conciseness you make it short and then

this second principle is clarity you

make it clear okay third principle the

principle of correctness

so when your communication is correct it

feeds your audience

and then correct communication is also

an error-free communication

principle of concreteness

so when your message is concrete then

your audience has a clear picture of

what you are telling them so when you

say

concreteness principle of communication

it means that while communicating the

message should be

to the point or specific it's definite

and clear instead of being general or

unclear so it's precise it's on point

concrete communication includes facts

and figures to strengthen the message or

idea so as the message is clear and

specific there are minimal or zero

chances of

misinterpretation for instance if a

witness says that he give his wife a bit

of a slap

well the cross-examining lawyer might

ask how hard he hit her because when you

say a bit of a slab it's not really it's

it's general it's unclear so for you to

be concrete you ask what do you mean by

a bit of a slap how hard is it if to

make to be more specific you you arrange

it from you scale it from 0 to 10

so 0 means not

not hard or no slap and then 10 will be

so hard that the intense slap

that you're going to get that is another

guideline that you have to consider for

effective communication the principle of

concreteness

principle of completeness

so the the next principle of

communication states that communication

should be complete to be effective now

complete it's easier to remember it

needs to be complete a message is said

to be complete when the receiver of the

message receive all the necessary

information that they want to be

informed

say the facts and figures in messages

are also part of it the more complex

commit communication sometimes requires

additional information or more

elaboration so that there's no doubt for

the audience or receivers example when

writing an invitation letter

say your wedding invitation

example would be when writing an

invitation letter say your wedding

invitation all the information necessary

must be complete information like the

date the time venue of the wedding and

reception you can also include the

proper attire for the occasion as well

as the need to confirm their attendance

on a certain date for reservation so all

the information you need to inform your

reader must be included so you have to

check if your the information is

complete principle of courteousness

the principle of courteousness states

that while communicating the senders

should show respect to the audience or

receiver

gorgeous communication is friendly open

and honest there are no hidden insults

or passive aggressive don'ts

and also

you keep your reader's viewpoint in mind

and you're empathetic to their needs

your you empathize to their needs you

put yourself on their shoes

so be careful when communicating

the seventh principle is the principle

of coherence so when you say coherent it

means logical so your communication must

be logical so all the points are

connected

and relevant to the main topic and the

tone and flow of the text is

consistent so meaning if you're talking

about if you're talking about a happy

story

then the re the message should be

connected to that main topic and then

your tone should also be happy and the

flow of the text is consistent to your

topic

so it should be

connected to each other and relevant to

the main topic without being logical or

coherent the main purpose or idea behind

the message

can't be conveyed properly

moreover

consistency should be maintained in the

communication flow

so it should be coherent or

logical

so it's just seven

c's but we can add

another c which is creativity

so creative communication helps your

audience engaged so when writing

when writing especially if your story if

you're just communicating or telling a

story especially in

speaking

you ask your you ask yourself as well

that is your is your story

or is the message you are delivering

in a creative way

because if it's creative it helps it

keeps the audience engaged right you

want to read or you want to listen to a

creative

communicator

to make your communication effective

made in writing or in speaking these are

the principles or guidelines of

communication that we have to remember

is it is our message

concise

or

short

on point

is it clear is there clarity to the

message is it clear in sending the

message is it correct all the

information is correct it's based on

facts

and is it concrete

or is it complete

and

are you cautious in your communication

and is it coherent or logical

and of course

is it are you delivering it creatively

so these are the basic principles of the

communication process

to attain

so that we can convey a message in a

more precise form

and

that is clear and effective