Cisco - Change Management Training Video

Summary

The script follows a news team's journey as they embrace a significant change in their workflow by adopting new technology and self-shoot techniques. Despite initial resistance, the team learns to adapt, leading to increased opportunities and cost-efficiency. The transformation is guided by the 'Cisco Change Roadmap,' a structured approach to managing major changes. The story culminates in the successful implementation of the new approach, with reporters like Catherine Ford now empowered to produce their own stories, heralding a new era for the newsroom.

Takeaways

• 🚀 The script describes the beginning of an adventure involving a major change in the way Cisco Systems approaches product development.
• 📈 Major change in organizations requires proactive problem-solving and getting everyone involved, not just sending out emails.
• 🛠 The Cisco change roadmap is a model for managing significant changes within the company, divided into three phases: prepare, implement, and manage.
• 🤔 There is resistance to change, as seen with the reporters who are skeptical about using new technology and becoming one-man-bands.
• 👥 The importance of forming a team to manage the change is highlighted, with a meeting scheduled to discuss the roadmap.
• 💡 The change aims to lower costs and increase opportunities, allowing for more creative and flexible reporting.
• 🎥 Reporters are being trained to use small DV cameras, which is a significant shift in their traditional roles.
• 📝 A detailed action plan is necessary to understand how the new processes will fit together.
• 👩‍🏫 Workshops led by Nicole, who trained in New York, are being conducted to teach reporters how to use the new equipment.
• 📊 The change is being implemented with the expectation that it will improve ratings and provide better equipment for the job.
• 🏆 The script ends with a successful implementation of the change, with reporters embracing the new approach and seeing its benefits.

Q & A

What is the main focus of the script?

The script focuses on the implementation of a significant change within a company, involving the adoption of new technology and reassignment of camera crews. It illustrates the challenges and opportunities that arise from this transition.

What is the 'Cisco Change Roadmap' mentioned in the script?

The 'Cisco Change Roadmap' is a model used by Cisco Systems to manage major changes within the company. It involves proactive problem-solving, support, and participation from all members to ensure successful change implementation.

Why is the change being implemented in the news studio?

The change is being implemented to lower costs, stay competitive, and increase opportunities. Specifically, it allows reporters to shoot their own stories using small DV cameras, which opens up new possibilities for content creation and coverage.

What concerns do the team members have about the new technology?

The team members are concerned about their lack of technical skills to use the cameras, the potential for being perceived as less professional, and the difficulty of managing both reporting and filming simultaneously.

How does Mason, the team leader, address these concerns?

Mason addresses these concerns by reassuring the team that they will receive training and support. Nicole, who has trained in New York, is set to lead a workshop to help everyone get comfortable with the new equipment and workflow.

What opportunities does Mason highlight as a result of the change?

Mason highlights the opportunity for reporters to have more creative freedom and flexibility. For example, Catherine can now pursue her long-desired 'highways and backroads' series, which was previously unfeasible due to the need for a full camera crew.

What is the reaction of the team after the first piece airs using the new technology?

The team is pleasantly surprised and excited by the success of the first piece. Despite initial doubts, the results are impressive, and the experience is seen as a major win for the implementation phase of the change.

What ongoing support does Mason promise as the change is managed?

Mason promises that the team will have access to the best equipment available, and that a 'Friday Film Festival' will be instituted to critique each week's pieces, ensuring continuous improvement and collaboration.

How does Catherine's perspective on the change evolve throughout the script?

Initially, Catherine is resistant and unsure about the change. However, by the end of the script, she embraces the new opportunities it provides, expressing excitement about her ability to independently create and explore new stories.

What is the significance of the final scene where Catherine reports from the road?

The final scene symbolizes Catherine's acceptance and enthusiasm for the change. It shows her on the road, embodying the independence and creativity that the new technology has enabled, marking a successful transformation for both her and the team.