MaxWebinar with Alex Micol

Summary

In diesem Webinar diskutiert Joey mit Alex McCole, einem erfahrenen Affiliate-Marketing-Experten, die Geheimnisse erfolgreicher Skalierungsstrategien in der Affiliate-Welt. Alex teilt seine Erfahrungen von der Teilnahme an Konferenzen bis hin zur Entwicklung effektiver Werbekampagnen und betont die Bedeutung von qualitativ hochwertigen Anzeigen und ständigem Testen verschiedener Ansätze. Besonders hervorgehoben wird die Effektivität von Video Sales Letters (VSLs) in der Gesundheits- und Supplement-Nische, die breite Zielgruppen ansprechen. Alex unterstreicht die Wichtigkeit von Ausdauer und Anpassungsfähigkeit im Affiliate-Marketing, bietet Einblicke in seine persönliche Arbeitsweise und ermutigt neue Affiliates, durchzuhalten und ständig zu experimentieren, um Erfolg zu erzielen.

Takeaways

• 😀 Alex McCole ist ein erfahrener Affiliate, der seit seinem 18. Lebensjahr an jeder Affiliate World Conference teilgenommen hat.
• 🚀 Das Skalieren von Kampagnen basiert auf Stabilität und der Fähigkeit, mit höheren Budgets effektiv umzugehen, wobei der Fokus auf qualitativ hochwertigen Anzeigen liegt.
• 📈 Erfolgreiche Skalierung erfordert die Verdopplung des Budgets bei stabilen Ergebnissen, wobei die richtigen Metriken und Video Sales Letters (VSLs) entscheidend sind.
• 🎯 Anzeigenqualität ist entscheidend für den Erfolg; es ist wichtiger, in hervorragende Kreativität zu investieren, als sich auf spezifische Kampagneneinstellungen zu konzentrieren.
• 💡 VSLs für Gesundheitsprodukte funktionieren aufgrund ihrer breiten Ansprache und der einfachen Erstellung von neuem Content besonders gut auf YouTube.
• 🔍 Die Einführung neuer Hooks (Anreize) ist entscheidend, um eine VSL frisch und interessant zu halten, wobei die ersten Sekunden der Anzeige am wichtigsten sind.
• 🌐 Facebook und YouTube sind beide effektive Plattformen für VSLs, und erfolgreiche Kampagnen können oft von einer Plattform auf die andere übertragen werden.
• 👀 Experimentieren und Testen verschiedener Ansätze und Hooks ist entscheidend, um herauszufinden, was funktioniert, wobei Flexibilität und Offenheit für Überraschungen wichtig sind.
• 📊 Ausgaben für Werbung sollten sorgfältig und basierend auf vorherigen Leistungen und dem ROI skaliert werden, wobei ein wissenschaftlicher Ansatz für bessere Vorhersagbarkeit sorgt.
• 🧘‍♂️ Eine ausgewogene Lebensführung außerhalb des Marketings, einschließlich Sport und anderen Aktivitäten, ist entscheidend für Kreativität und langfristigen Erfolg.

Q & A

Wie oft hat Alex an der Affiliate-Konferenz in Barcelona teilgenommen?

Alex hat seit seinem 18. Lebensjahr an jeder einzelnen Affiliate-Konferenz in Barcelona teilgenommen und keine einzige verpasst.

Was ist der erste Schritt, um eine Kampagne zu skalieren, laut Alex?

Der erste Schritt ist die Überprüfung der richtigen Metriken und die Sicherstellung, dass die Kampagne vom ersten Tag an profitabel ist, bevor man beginnt, das Budget zu erhöhen.

Was ist entscheidend für die Stabilität beim Skalieren einer Kampagne?

Entscheidend für die Stabilität ist die Qualität der Videowerbung (VSLs), die die Kampagne tragen und das Wachstum sowie die erhöhten Budgets unterstützen können.

Wie bestimmt Alex, dass eine Kampagne bereit für das Skalieren ist?

Eine Kampagne ist bereit für das Skalieren, wenn sie von Anfang an profitabel ist. Alex verdoppelt dann das Budget und setzt dies fort, solange die Kampagne stabil bleibt und Profit abwirft.

Wie geht Alex mit der Erstellung von Anzeigen um, um die Skalierung zu unterstützen?

Alex betont die Wichtigkeit von kreativen, qualitativ hochwertigen Anzeigen und das Testen verschiedener Ansätze, um die besten Ergebnisse zu erzielen und die Kampagne erfolgreich zu skalieren.

Warum funktionieren VSLs (Video Sales Letters) besonders gut für Gesundheitszusatzprodukte auf YouTube?

VSLs funktionieren gut, weil sie allgemeinverständliche Probleme ansprechen, wie den Wunsch, Gewicht zu verlieren oder fitter zu werden, und weil es leicht ist, ständig neuen, ansprechenden Inhalt zu erstellen.

Wie hält Alex seine VSLs frisch und verhindert, dass sie an Wirksamkeit verlieren?

Indem er regelmäßig die ersten paar Sekunden der VSLs ändert und neue Hooks testet, um die Aufmerksamkeit des Publikums aufrechtzuerhalten und Ad-Fatigue zu vermeiden.

Wie betrachtet Alex die Beziehung zwischen dem kreativen Prozess und dem Erfolg seiner Werbekampagnen?

Er sieht Kreativität als Schlüssel zum Erfolg, wobei frische Ideen und das Testen verschiedener Ansätze entscheidend sind, um herauszufinden, was am besten funktioniert.

Was empfiehlt Alex neuen Affiliates, die in die Industrie einsteigen?

Alex rät, mit realistischen Erwartungen zu starten, geduldig zu sein, verschiedene Produkte zu testen und durchzuhalten, da eine erfolgreiche Kampagne das Leben signifikant verändern kann.

Was ist laut Alex der wichtigste Faktor, um im Affiliate-Marketing erfolgreich zu sein?

Der wichtigste Faktor ist die Qualität der Anzeigen. Gute Anzeigen sind entscheidend für den Erfolg, unabhängig von der Plattform oder der Zielgruppe.

Outlines

00:00

Introducing the Guest Speaker Alex

The host Joey introduces the guest Alex, the founder and CEO of Scalar. They make some small talk about Alex recently attending a conference in Barcelona that he enjoys going to annually. Alex states the conference helps him stay informed on market trends to potentially scale up campaigns.

Keywords

💡Skalierung

Skalierung bezieht sich in diesem Kontext auf das Erhöhen der Reichweite und Effektivität einer Marketingkampagne, um größere Ergebnisse zu erzielen. Alex beschreibt den Prozess der Skalierung als sorgfältiges Erhöhen des Budgets basierend auf der Stabilität und Profitabilität der Kampagne. Er betont die Bedeutung von Stabilität und die Notwendigkeit, die Kampagne aufrechtzuerhalten, ohne sie zu überlasten.

💡Affiliate-Konferenz

Eine Affiliate-Konferenz ist ein Treffen von Personen und Unternehmen, die im Affiliate-Marketing tätig sind. Alex erwähnt, dass er eine solche Konferenz in Barcelona besucht hat, die für ihn wie ein Zuhause fühlt und bei der er wichtige Kontakte knüpft und Informationen über den Markt erhält, was für seine Arbeit als Affiliate entscheidend ist.

💡VSL (Video Sales Letter)

Ein Video Sales Letter (VSL) ist ein Verkaufsvideo, das darauf abzielt, ein Produkt oder eine Dienstleistung zu bewerben und den Zuschauer zum Kauf zu bewegen. Alex betont die Wichtigkeit eines guten VSLs für den Erfolg einer Kampagne, da es direkt die Konversionsrate und die Rentabilität beeinflusst.

💡ROI (Return on Investment)

ROI steht für die Rentabilität einer Investition. Alex spricht über die Wichtigkeit, Kampagnen mit einem soliden ROI zu identifizieren, bevor diese skaliert werden. Ein positiver ROI bedeutet, dass die Einnahmen die Ausgaben übersteigen, was ein Indikator für eine erfolgreiche Kampagne ist.

💡Ziel-CPA

Ziel-CPA (Cost Per Acquisition) bezieht sich auf die Kosten, die aufgewendet werden müssen, um einen Kunden zu gewinnen. Alex erwähnt, wie YouTube Werbeplattformen Empfehlungen geben können, das Budget zu erhöhen, basierend auf dem Erreichen des Ziel-CPAs, was zu einer effizienteren Skalierung führt.

💡Kreative Werbung

Kreative Werbung ist entscheidend für den Erfolg einer Kampagne. Alex diskutiert, wie essentiell es ist, ansprechende und effektive Werbeanzeigen zu erstellen, um die Aufmerksamkeit des Publikums zu gewinnen und eine hohe Konversionsrate zu erzielen. Er betont, dass die Qualität der Werbeanzeigen oft wichtiger ist als die Feinheiten der Kampagneneinstellungen.

💡Testen

Testen ist der Prozess des Experimentierens mit verschiedenen Kampagnenelementen, um die effektivsten Strategien zu identifizieren. Alex beschreibt, wie er verschiedene Ansätze, Intros und Hooks für VSLs testet, um herauszufinden, was am besten funktioniert und die Kampagne entsprechend anzupassen.

💡Ad Fatigue

Ad Fatigue bezieht sich auf das Phänomen, bei dem das Zielpublikum nach wiederholter Exposition gegenüber der gleichen Anzeige weniger darauf reagiert. Alex spricht darüber, wie wichtig es ist, die Anzeigen frisch zu halten und regelmäßig neue Hooks zu testen, um Ad Fatigue zu vermeiden und die Kampagnenleistung aufrechtzuerhalten.

💡Kampagnenmetriken

Kampagnenmetriken sind Datenpunkte, die die Leistung einer Marketingkampagne messen. Alex unterstreicht, dass, obwohl viele Metriken verfügbar sind, die wichtigsten die sind, die direkt den ROI beeinflussen, wie CPA (Cost Per Acquisition) und die Gesamtrentabilität der Kampagne.

💡Plattformübergreifendes Werben

Plattformübergreifendes Werben bezieht sich auf das Ausführen von Kampagnen über mehrere Online-Werbeplattformen hinweg. Alex spricht über die Vorteile der Nutzung von sowohl Facebook als auch YouTube für Werbekampagnen, um die Reichweite zu maximieren und die Ergebnisse zu verbessern, indem er dieselben Werbematerialien über mehrere Plattformen hinweg verwendet.

Highlights

Before scaling, need the right metrics and stable campaigns that can sustain growth

Key is making good ads and testing different approaches until finding something stable

For scaling fast, triple budgets when hitting target CPA and platform recommends more spend

What matters most is the creative - the ads. Everything else like campaign settings are secondary

Run winning YouTube ads on Facebook too by making them square. Often works well.

When one campaign dies down, have others as backup. Run same offers across platforms.

Only thing that needs changing in aging campaigns are the intro and hooks, not full video sales letters.

Treat each ad like a lottery ticket - make many different ones to increase odds of success.

Have no ego in this game - be open to testing any logical ad idea, even if doubtful it will work.

When spending over $100k per day, understand stats and have enough margins to sustain.

Balance helps creativity - take time for other activities then come back with fresh ideas.

Simple but not easy - requires grit to learn, test 50 campaigns before profits.

Intelligence measured by life quality - if unhappy, try affiliate marketing to change lifestyle.

Just one working campaign can provide income to transform life.

Stick through problems until finding success - positive mindset and persistence.

Transcripts

[Music]

with the shades on

welcome back everybody to another Max

webinar my name is Joey and we're joined

by founder and CEO of scalar's YouTube

super affiliate Facebook super affiliate

Alex mccole

welcome welcome thanks for joining us

thank you yeah excited it's uh round

number two so yeah round two on the

channel welcome back yes thank you very

much cheers yeah I know you're uh you're

just coming off of a conference in

Barcelona how did that go

that was fantastic it's

feels like home man like I grew up in

that I grew up at that conference I'm 26

now but my first one was 18 when I was

18 and I never missed a single affiliate

world

and yeah I just have so many friends

there it's always good to be there

um well like without even one thing I

get informed about how the market goes

so I'm at the right place at the right

time having fun and meeting new company

companies to potentially scale up so

what do you want more yeah no that's

awesome uh you haven't missed one you've

been in it for a while that's great yeah

um yeah well you said the magic word

scale up uh that leads me into our first

question I figured we'd start light with

something that you know a lot about uh

and that's scaling

um okay so yeah yeah put the glasses on

for sure

I wanted to ask you obviously you've

gone over you know launching a YouTube

campaign from the beginning

um but how do you determine when a

campaign is is ready to be scaled uh

like is it a certain metric and then

what does actually scaling it look like

are you just increasing the budget or is

there more to it

knowledge is that not there's other I

mean before getting to the points uh we

need to have the right metrics so

if it starts printing money from day one

I keep it chill I just start spending a

bit more for a couple days

let's give numbers numbers to it I start

running a campaign at 500 per day budget

because my payout is around 100 so

that's at least what I want to be

spending if not more

if I see I'm you know the first days I'm

I'm already making profits

it's a very good case scenario then I

just double the budget if it the error

remains profitable I just double the

budget and I keep doing that until I

have a solid RI but I don't I don't

scale aggressively up if I don't see

that there is stability so and in order

to have stability team

um let's introduce the magic keyword to

vsls in order to have stability we need

to have the right video Setters that

starts printing that money and before

being overly confident we need to be

sure that the campaign can sustain the

growth the scale the increase budgets

because otherwise it's likely going to

break and very often it breaks because

we spend little we see good results we

increase it and it and it just dies and

then we need to scale back and then it's

profitable again why because that ad is

gonna only perform a certain amount of

budget which is very low because the ad

is simply not good enough

so first thing we need to do before we

like we need to invest time in making

good ads testing them out and you know I

made a very good case scenario at the

beginning you just started putting money

right away which can be the case but

likely it's not going to be the case so

you're always going to need to test uh

different approaches approaches

different intros different hooks to the

vsls different products because not

every product works and yeah it's a

broader topic

right okay so it's not just doubling it

Until It Breaks but it kind of is as

well

when it works and it's double Until It

Breaks like uh even triplicates um on

YouTube it's limited by budgets the

magic button that appears when you start

uh hitting that Target CPA and the

platform knows you can do you can spend

more it's gonna recommend you usually to

triplicate so you can go from 1K a day

to 3K a day to 9k a day to 27 to 81. so

it can be pretty fast like it's a fast

track like at the airport you just skip

all the small increases that other gurus

tell you to do they tell you to

remember this and by the way this this

helped me scale better on Facebook as

well because back in the days all the

gurus slash fake gurus would tell you to

only increase the budgets by 10 20 15 a

day max

but if you have winning ads you can be

more aggressive than that sometimes

you're gonna see fluctuations that's

inevitable especially in Facebook but

again it's all all matter like what

matters the most is the creative

um so that there's no way around it and

that's the only thing that matters to my

to my point of view because uh back in

the days I had the media buyer to know

how to Target things and this and that

nowadays you just set up the pixel you

can help yourself with other tools to

track better the sales offline

conversions or high-ris whatever it is

for Facebook but other than that just

make the best possible ad you can and

work on that that's the only thing and

when things are printing money

triplicate yeah

good ads it always comes back to good

ads yeah that's cool I always laugh you

know like in advertising you have to

have good ads it's a shocker to some

people

yeah

yeah many people think about many other

things that are not super related

um like on Facebook do you do CBO or ad

sets how many assets do you put in a

campaign this and that and I'm like no

no wait if you have a banger ad it's

gonna work regardless just get it to

spend test it out and it's gonna work

and it doesn't matter what you do it can

matter a bit but I mean

like Pareto 80 20 rule what's gonna move

mountains is your ads what's gonna give

you minimal

um increases in profits or whatever in

performance are all those short gimmicks

that today you you create a CBO or you

put different whatever like that's

that's not a principle that's just what

works today on your account in your for

your subjective experience but every ad

account is different every campaign is

different what will always be true is

what the user sees which is your ad the

users are never going to see how you set

up your campaigns so I wanna clarify

that and I want to spread this message

throughout the industry yeah no it's a

great way of mentioning it and uh

referring to it I appreciate that that's

great Insight

um I also love that you mentioned the 80

20 rule I kind of wanted to ask you

about that today uh I wanted to ask you

what your your 20 is what's the 20 that

you do that uh leads to 80 of the

outcome for you

my I just said it

um but I I mean it's the ad for sure and

working with the right people so

one thing that I had a hard time you

know running after the shiny objects in

the room and always hearing oh that that

Niche works well this product works well

this and that I and also thanks to my

partner actually I really focus on a few

things and you know just one thing on

one product until it works and I think

that's the best thing you can do like at

the beginning we would I would take a

look at every possible metric but

everything that matters is your Roi so

it doesn't matter what your CPC is

doesn't matter what your CTR is that

nothing matters because if you're making

money you're making money if you're not

making money then your ad just sucks or

the flow you you build sucks so

that's what matters the most so your CPA

your cost per purchase and in the ads

and that's what moves mountains

sometimes

we think like oh um again same thing

campaign settings Target things this and

that but

are you doing the one thing that is the

most important out there or you're just

messing around and overthinking so I

think that's

that's a good question to ask and to be

aware of and so focus on what matters

the most which is finding the right

Brands they have the best video sales in

the game

making the best hooks the best ads to

promote that BSL

and that's it

oh love it that's great Insight thank

you thank you

um so obviously our viewers are they

lean into the vsl space the health

supplement vsl space

um so I wanted to ask you why it is you

think vsls work so well on YouTube

specifically health supplement bsls

um but why do they work so well there

well I think supplements are very they

solve very relatable problems everyone

wants to be fit everyone wants to burn

fat lose fat and you know get that beach

body or solve any generic pain that

people have so that's why I think they

work very well because they're very

broad they they don't only work well on

YouTube they work well everywhere

um especially in the US like us goes

crazy for supplementing the supplements

Department in the states is nuts they're

so big and they're growing in Europe as

well where I am right now

um and and also content wise it's very

easy to come up with new content so

like supplements generally have to do

with you know um what you're eating and

for weight loss for example you can

easily go into foods and it's very easy

to come up with facts around Foods or or

shocking information about certain types

of food or what foods are better for you

what foods are worse for you and compare

different foods so there are so many

different angles that you can also come

up with and that makes it very easy to

to create content and then create a

story so

um and yeah so it doesn't only work on

YouTube it works everywhere native

Facebook same game

right yeah no definitely I've seen it

work everywhere

um it's coming to the YouTube Master for

the answers

um so do you find it easier to come up

with hooks for for health supplements

compared to other verticals or

um I mean

I've I've been doing it more than for

other products so I've I've been very

vertical on this for many years so

sometimes it's easier sometimes it's

less easier because sometimes it's just

repetitive so you're like oh my God I

tried everything but then you always

come up with something new so I have no

idea how many hooks I tested

um I countless and also it's very easy

to come up with new hooks because we

don't need any fancy equipment I think I

said it last time as well that we can

just use our phones to record you know

any different food and that's going to

be catchy enough uh for the viewers to

actually stop so we need that's that's

the creative part that goes into

sustaining obviousl so it a vsl will not

die off like out of nowhere in a very

short amount of time but we'll die off

for the first few seconds that everyone

already saw so we need to

we need to change those first few

seconds and find something different and

the best way to do that is just to grab

your phone and record different things

and you can be very creative there like

I did all sorts of stuff I mix foods

with different foods I put Foods over on

top of other Foods I created drinks I

and then created from voiceover so

anything that can grab the attention and

has

um there is a correlation to what comes

after so it's not like I make a a hook

that has nothing to do with what I'm

gonna say after I always try to find

like a point of contact with you know

the next message that comes after the

first five seconds so there's a

correlation and that usually works

better so

so yeah so you uh so you're just testing

different hooks in front of the same

main ad vsl uh you know when one dies

out you just create some new Hooks and

test those using the same main ad

yeah so assuming UV cell works and for

the product you're promoting then you

have the luxury to do that so

um and also if you're given a vsl you

should always create different hooks to

try to find a winning ad that works so

so yes I'm sure the answer is yes I just

changed the hooks

um I have the cells running for the past

two three years unchanged the only thing

that changes are the first few seconds

and after a few months I change it for

minutes or two

and that's what I do like I rotate like

I I see the vsl it's like could be long

like 40 minutes but I see it in blocks

so there's it's pointless to change the

last blocks after 30 40 minutes because

not the majority of people didn't even

get to see that so but obviously makes

sense sense is to change the first few

blocks so the hook and the intro let's

say to the long DSL so if you change the

hook in the intro to a vsl that's going

to be enough for you to keep you know to

keep up the freshness to don't feel the

ad fatigue

um as much so you if you rotate those

blocks you come up with new angles you

come up with new hooks you're good

that's awesome that's super good info

yes and it also takes some time so it

doesn't mean that you test five they're

not gonna work and oh yeah the product

is dead like sometimes I go a few like a

month or so before I find something new

it happens also it's seasonal and a lot

of people panic that they had a

brilliant product that performed very

well 30 percent their eye thirty

thousand dollars a day spend for example

and for a mom for two and then it dies

off or and it doesn't work for one two

weeks they immediately trash the product

and I think that's a very big mistake

and a very big opportunity for anyone

that picks up the offer and just

continues testing so be careful guys

like just continue testing it's normal

to to to not find a winner and and suck

for a few weeks even one two months like

that's why it's good to work with

different products so if when one goes

down you have the other one and in

reverse and the same goes with ad

platform so we mentioned YouTube but you

can take the same vsl with the same

Hooks and run them on Facebook if they

work and you're writing on horizontally

just adapt later on you make them more

squared

and there you go you run the same offer

on two platforms at different scales but

you know

I think if you run both at this on the

same on on the two platforms you're

gonna double

the revenue and profits you're doing

right now so

yeah

do you do that often around the same vsl

on Facebook and YouTube at the same time

if I'm allowed to Yes

um I say allowed to because the people I

work with they have different partners

for different traffic sources and not

always we have the honor to run on both

traffic sources

but but I know for a fact that both

platform works and when I do get the

opportunity it's a big party because we

literally copy paste we apply the same

things on both platforms and they work

so if you have a winning and and that's

something you can do with YouTube ads

put them on on Facebook because a lot of

Facebook ads are I don't know maybe too

short or or not good enough or or just

vertical and that doesn't really work

too well you can't make them work on

um on YouTube ads but you can do the

opposite so if a winning YouTube ads

it's very easy to just put it on

Facebook

and and yeah and for example just

recently I took a very old product that

they gave me

um they're running out of sorry they

want to get rid of the inventory so I

just took my YouTube ads two years old

untouched put them on Facebook started

spending 5K a day profitably not nothing

big but just as a recent case study that

you could just rip him off and just put

them on Facebook and it works and at the

same time I always talk to my partners

and the scale is just big on both

platforms for the same product with the

same BSL so

yeah it's

both are great

so yeah for the average everyday

affiliate definitely double dip YouTube

and Facebook same ads yeah like uh one

of my students who was doing well on

Facebook and I'm like

all right I think it's time to go for

YouTube I was like yeah but I need to

create new ads I was like no no no no no

just take the vsl you create it on

Facebook this is a good format for

Youtube upload it on YouTube and let me

know how it goes because that's what you

need to do at some point and and not

only that and there are many easy way to

scale up once you have something winning

for example if you just run us go ask

maxweb if you can run the same product

in the UK Canada Australia New Zealand

it's literally a matter of copy pasting

for the affiliate not for you guys

because you need to set up the whole

operation slash talk to the advertiser

and be sure you can handle it but on a

media buying perspective you just need

to copy paste and same language you know

it's likely going to work actually

that's how it usually works we just

duplicate it in Australia or UK and it's

a big party because special UK we can

you know spend extra money per day and

it's great

yeah no a lot of our offers are open in

many GEOS so yeah for the most part it

is easy and uh it's another great tip

thank you

um so next I kind of wanted to ask you

about something that took you by

surprise maybe it's an ad or a pre-sell

or an offer something that you thought

would work and then didn't or maybe

something that you didn't think would

work but you still tested and ended up

being a huge success

all the time man

no ego in this game yeah like

um don't fall in love with your tests

don't fall in love with the ads you

created or the product you're testing

because

just be humble just test different

approaches test things you would

personally like to see as an ad and

things that you would like to see so

think put you create different personas

in your head like think about what your

mom would click on what your grandma

would click on what your friend would

click on with people with other

interests and genders would click on so

you know be be open-minded about your

testing and

you know you never know what's gonna

work of course you should develop ads

that you know are that have the highest

chance when you should but also

sometimes while creating ads

if you're creating ads you know what I'm

talking about you create different

variants and you're like maybe I could

try this other variant I don't I'm not

sure if it works but if there's some

logic to it just test it you know

um and sometimes by surprise the ad that

I didn't think will work works the best

and the ad that I truly believed in and

I thought that was going to be a million

dollar ad just doesn't do anything

so you never know man the name of the

game is test test and that's what you

should be doing

in a Smart Way obviously you don't want

to test all sorts of approaches but it

can be a thin line but if if you're in

the game and you know what I'm talking

about the line can be also well defined

and it's just a matter of coming up with

different variations thinking about

different personas and trying to hit

different emotions different you know

different people with that and yeah more

chances so

an ad is just a lottery ticket it's so

the more different lottery tickets you

buy the higher the chances are to win if

they're all the same and you just change

a few things you could just run one ad

so it doesn't matter if you change I

don't know the tone of the voice a bit

or the the color of a frame or I mean if

if it's if fundamentally the ad is the

same it's not a great test so make sure

to come up with different angles and

you're gonna have better chances of

winning the lottery

I really like that Lottery is a good

example actually I've never heard that

but it makes a lot of sense in this side

yeah I mean you hit one ads you can

scale it to millions millions of views

on

on YouTube or Facebook it is a freaking

Lottery because you end up winning

hundreds of thousands of dollars if not

millions of dollars in profits so it is

a lottery

it's an incredible way of uh of looking

at it we're not gambling but it is uh it

is a lottery ticket

sometimes a little bit of gambling

I mean we wanna we we don't want to be

degenerates but we want to be

degenerates at spending when things are

going extremely well so you know when

you start spending an apartment per day

on Advertising you start feeling like

you might begin it's not because it's

all predictable and it's science and you

have a feeling that it's gonna go well

but when you start spending 100K a day

at first I remember like three years ago

at first it felt like what if it goes

wrong so but yeah

some productive and smart the generous

is needed

don't be afraid and when the era is

there yeah

was there anything that helped you get

over like the fact that you were

spending 100K a day on ads

or was it just seeing the payout

I mean I I just I remember clearly the

first time we got to that because it

happened like probably like four or five

days because because I mean we

triplicate right so it goes pretty quick

um so going from one to three thousand

dollars a day you're like all right

going from three to nine like let's hope

for the best nine to twenty seven is

like well I mean it keeps being so

stable it should be fine but when you go

from 27 to 81 you're like you're

crossing fingers you're checking stats

you're you're seeing but if things go

well then no and usually they do like

the beauty of YouTube

um and in General Media buying is that

it's predictable so you have a feeling

um if it's gonna go well or not also

depending on the day so if you know it's

Saturday and Sunday the day after and

you're gonna you know go nuts on the

budget

you can be a bit more

aggressive in that and also you don't

always have to triplicate I I'm talking

about triplicating but also you can just

increase the budget by 50 so from one

thousand you go from to 1.5 you know

like it it all comes down but I'm just

saying what happened back then and yeah

what made me go over it is just seeing

checking the stats going back in week

seeing which days perform better and you

know then it's a scientific bet you're

making and on a winning ad and you know

it's

it's gonna go well especially if you

have enough margins so if the ROI is not

slim we're not talking about five ten

percent but 20 30 plus

then you you know that it's very likely

going to be profitable and it's very

unlikely that you're going to lose all

the money so

but yeah if you start scaling you know

what I'm talking about

yeah you've got some room for air there

if you have good Roi did you notice you

uh would refresh your stats more as you

would up the spend

yeah but I stopped doing it very quickly

because I underst understood it was

pointless it just became fun you know

you just want to refresh but

I don't do any intro daily

um budget increase so I increase and I

and I check my stats the day after this

is where I got so at first I was like

that I was checking like hourly just

making sure but

after like let's say a month or two I

was like okay I understood

um that's how it is working it's working

so

um you know you should like zoom out

also chill because if you're there on

the computer just stressing all the time

you're gonna make bad mistakes you're

gonna you're gonna interfere with the

process and you're gonna do things

you're not you're not sure you're not

supposed to do so less is morals in this

case in terms of action sometimes you

know we're the first ones that [ __ ] up

everything well everything is okay and

it should be touched so let the machine

do the job the algo knows much better

than you how to spend its budget and of

course you're gonna you know tap it

sorry you're gonna tap it left and right

every now and then but

you know so sometimes you increase the

budgets you decrease the budgets you add

ad schedules uh you may be focus on a

few placements on Facebook on YouTube

you just let her run but other than that

you know there's not much to do so it in

fact one one guy in my community was

like uh dude I I increased my budgets

it's 9 A.M what do I do now I was like I

don't know man go wait sir what do you

want from me like go to the pool yeah

exactly because it was coming from Drop

Shipping so Drop Shipping is super

intense like it takes 15 hours a day 10

hours a day to to do everything because

you need to work on so many things

but if you have a winning campaign and

you you you just need to increase the

budget you can literally go out and do

whatever and that was also something I

had to get used to that I'm doing these

numbers and it's okay to think about

something else and that's that's also

something that had to click in my head

no

no awesome good to know good to know I'm

sure everybody listening is enjoying it

as well

um so let's get away from marketing for

a second

um while still touching on it uh

what is something outside of marketing

that you think impacts your success like

is it staying healthy going to the gym

is it a good diet maybe a certain

relationship

um a morning ritual whatever it may be

supplements yeah no I'm too young for

supplements I mean I do take some but

not the ones I'm selling because they're

all for plus 35

I think to stay creative you need to do

a bunch of other things you need to and

that goes for everything you know like

if you're it's it's

um

it's almost a paradox it's

counter-intuitive to stop doing what you

need to do the most in order to be the

best at what you need to do the most so

if you're just paranoid if you're

overthinking if you're always there you

never take a break I see people getting

consumed by The Game and not having any

fresh ideas

but detaching yourself taking care of

other parts of your life working out as

you mentioned doing other things and

then coming back at work and and really

crushing it is really going to help you

because I mean

we need to hustle we need to work and

it's not like we can just sit around and

do nothing I can't do nothing all day

like I need to do something otherwise I

explode that's how I am but sometimes I

consciously need to put my energy into

sports or other activities so that you

know my blood flows I get better ideas I

go for a run and then I have a I don't

know a fresh new idea and I go back at

the computer and execute it but if you

never take time off and you're just

you're just getting consumed by the game

it's not smart and I and I used to be

like that I used to you know sit at the

computer for way too long that it was

healthy too and

sure at the beginning might be needed

because you need to grind you need to

test different things only to learn the

game

but even then like I wish I had more

balance because balance brought balance

I mean there's no

work life balance is [ __ ] because

sometimes you just need to grind you

just need to put in the hours and and

sometimes it's just better to take some

time off to have fresh ideas so

self-awareness helps but yeah I I do it

for the lifestyle I don't do it just for

the bank account I love money but I put

my freedom at first

so I like to work on things that also

give me freedom I would never trade my

time for money and yeah that's why I

love Affiliates that's why I love

working with companies such as yours so

it's such as Max web which you know

gives good products out and I just need

to run traffic to it and the rest is

being taken care of

all right well thank you we uh we

appreciate you working with us as well

um so I figured we'd close it out on

some uh some advice to newer Affiliates

um if you have any advice for newcomers

into the industry uh whether they're

your students or not

um there would be some some partying

advice to them

just go for it man

um test products lower your expectations

put in time

if you see sale if you don't see sales

right away welcome to the club everyone

went through that I spent one thousand

dollars to see my first conversion you

know how much I got for my first

conversion three dollars because it was

a lead Journal so

thinking it's easy it's wrong it's

simple but it's not easy it requires

time it requires some budgets and it's

just a matter of testing it and getting

better at testing because at first you

don't really know what you're doing and

if you're new to this you know exactly

what I'm talking about so you're

insecure about everything like how to

pick the right offer how to uh how to

properly set up pixels how to everything

so and that's fine like

um it would if you feel like you have a

disadvantage compared to any other that

made it you you're being rich you know

it's everyone's been through that so

welcome to the game it's it's grind

takes time but it's possible because I

go to conferences where 5 000 people

show up and they all the average makes

hundred thousand dollars a month in

Revenue so if you think you don't have

it you can't make it then you're

probably right but be sure but just know

that many people do make it because they

stick long enough to it the lower the

expectations and they just keep testing

because you're just one campaign away

from massive success is gonna turn your

life upside down in a very good way so

if you're working at the job you're

being under as a student you're a

student

and you just want to change your life

remember just one ad on one campaign

that can make all the money that you

need to start living a different life so

just go for it keep testing and yeah

scale it baby

it's awesome positive mindset persists

through the problems until something

works

yeah usual stuff that will always work

and if you think like oh yeah I know

about it or I heard about it then

yeah then just do it you know I think

intelligence is measured by the life

quality someone lives so

if you're not happy with your life

quality with your lifestyle then just

change it try get an uncomfortable

situations go for it just you know take

the steps and stick to it a lot of

people just jump around oh I try this

from month didn't work I tried this from

I tried affiliate marketing for eight

freaking months before I saw any profit

at all so don't come to me saying oh

it's it's hard it didn't work I launched

how many campaigns did you launch

two oh okay go back to work how many

campaigns another guy asked me like

I don't know I launched 10 campaigns

still nothing worked cool I had to

launch probably 50 campaigns before I

made any any profit so welcome to the

game

yeah

yeah keep going until it works I love it

yeah

well I think that's great advice to

leave it on

um so Alex thank you so much for joining

us hope everybody enjoyed and got some

valuable insights out of this the

glasses are back on for the end go check

out follow me on Instagram

Instagram and YouTube uh subscribe to

the max Web Channel for more content

like this uh thank you all for watching

and have a good one respect peace