How MrMiko 2.0 HACKED the YouTube Shorts Algorithm (& YOU CAN TOO)!

DecodingYT

29 Mar 202304:43

Summary

TLDRThe video script discusses strategies for creating engaging short-form content on YouTube, emphasizing the importance of emotional storytelling and editing to maintain viewer interest. It highlights the success of 'Mr. Me' who managed to attract millions of views and over 300,000 subscribers by hacking the YouTube algorithm. The script suggests starting with emotion, using suspense, and keeping content concise and dynamic to keep viewers hooked. It also touches on the importance of consistency in video content and the potential of batch recording videos to maintain a regular upload schedule.

Takeaways

😀 Mr. Me has achieved significant success on YouTube, gaining 14 crore views and over 3 lakh subscribers in the last 30 days by 'hacking' the YouTube algorithm.
🎬 Mr. Me studies videos that have gone viral and breaks down the patterns that lead to their success, which can be applied to short channels.
📈 The script emphasizes the importance of starting videos with an emotional hook, such as fear or excitement, to engage viewers from the beginning.
🎈 Mr. Me uses the example of creating the world's largest bubble to illustrate how to build and then resolve viewer emotions for a satisfying video experience.
📹 The transcript suggests that editing techniques, such as avoiding static shots longer than a few seconds and using cuts and zooms, can help maintain viewer attention.
👀 Adding text overlays in videos can make them more engaging and prevent viewers from feeling like they need to exert effort to watch.
📉 The script mentions that if a video is boring, even good editing won't save it, highlighting the importance of content over production quality.
📝 Mr. Me's success is attributed to simple elements that the general public can relate to, and adding a tweet to the mix can make history more interesting.
🔑 The importance of keeping video titles under 50 characters is mentioned to ensure they are understandable and memorable.
⏱ The script advises that YouTube shorts should be concise, with the maximum length being 15 to 30 seconds to keep content digestible.
📅 Consistency is key for YouTube short creators, and Mr. Me's schedule, though not detailed, suggests recording multiple videos in a day for a steady upload schedule.

Q & A

What has Mr. Me achieved in the last 30 days according to the script?
-Mr. Me has achieved 140 million views and over 300,000 subscribers in the last 30 days.
What is the main idea Mr. Me is trying to convey about the YouTube algorithm?
-Mr. Me suggests that he has 'hacked' the YouTube algorithm, implying that he has found a way to make his content more discoverable and popular on the platform.
What is the first tip Mr. Me gives for creating engaging short videos?
-The first tip is to start with emotions, suggesting to think of a movie scene that has a strong emotional impact and to replicate that pattern in the video.
What is the importance of creating an emotional arc in a short video according to Mr. Me?
-Creating an emotional arc is important as it keeps the viewers engaged and invested in the video, leading to a more satisfying viewing experience.
How does Mr. Me suggest to deal with the disappointment that can occur when a bubble pops in a video?
-Mr. Me suggests that after the initial disappointment of the bubble popping, one should show a tutorial on YouTube on how to make a big bubble, which changes the emotions from disappointment to happiness.
What editing technique does Mr. Me mention to keep the viewers' attention?
-Mr. Me mentions that there should be no footage on the screen for more than three seconds without a cut, roll, or zoom to keep the viewers' attention.
Why does Mr. Me add text to his videos?
-Mr. Me adds text to his videos to make them more engaging and to ensure that viewers do not feel the need to make an effort while watching, thus maintaining their focus.
What is the significance of the title 'Dinosaur Game by Google' mentioned in the script?
-The title 'Dinosaur Game by Google' is significant as it refers to a simple and relatable game that has a broad appeal, which Mr. Me uses as an example of content that resonates with the general public.
What is the recommended video length for a YouTube short according to the script?
-The recommended video length for a YouTube short is between 15 to 30 seconds, with a maximum of 60 seconds, due to the short format's digestibility.
How does Mr. Me suggest batch recording videos to save time and effort?
-Mr. Me suggests having a script prepared in advance and recording multiple videos in one go, which saves time on setup and allows for a more relaxed and efficient video creation process.
What is the importance of consistency in video content for a YouTube short creator?
-Consistency in video content is important for a YouTube short creator to maintain viewer interest and to ensure that they continue to engage with the channel's content.

Outlines

00:00

😀 Viral YouTube Strategy

The paragraph discusses a YouTuber's success in hacking the YouTube algorithm, gaining 14 crore views and over 3 lakh subscribers in the last 30 days. The creator shares their strategy of studying Mr. Maker's videos costing over ₹80, observing a pattern of starting with emotions, creating anticipation, and ending with a twist. The video creator emphasizes the importance of engaging viewers' emotions throughout the video and suggests that others can apply this pattern to their short channels. The creator also talks about the importance of editing to keep the viewer's attention and mentions the use of text overlays to keep viewers engaged without requiring too much effort.

Mindmap

Keywords

💡YouTube Shorts Algorithm

The YouTube Shorts Algorithm refers to the set of rules and calculations used by YouTube to promote and rank short-form videos on its platform. In the video, the speaker discusses how 'Mr. Meeko' has successfully 'hacked' this algorithm to achieve 140 million views and gain over 300,000 subscribers in just 30 days. The explanation involves analyzing and leveraging the algorithm's preferences, such as viewer engagement and retention.

💡Playing with Emotions

Playing with Emotions involves creating content that triggers a range of emotional responses in viewers, such as excitement, disappointment, and happiness. In the video, this concept is exemplified by how Mr. Meeko crafts his content to take viewers on an emotional rollercoaster, ultimately leading to a satisfying and memorable viewing experience. This approach is crucial for maintaining viewer engagement throughout the video.

💡Editing Techniques

Editing Techniques in the context of YouTube Shorts involve the strategic use of cuts, zooms, and text to maintain viewer attention. The video emphasizes that no footage stays static for more than three seconds, which helps keep viewers engaged by constantly offering something new visually. These editing choices are crucial for maximizing retention on a platform where users' attention spans are very short.

💡Consistency

Consistency refers to the regular posting of content to build a loyal audience and increase visibility on YouTube. The video suggests that Mr. Meeko likely employs a 'batching' strategy, where he records multiple videos in one session and releases them over time. This approach ensures that there is a steady stream of content for viewers, which is essential for growing a channel.

💡Batching

Batching is the process of creating multiple pieces of content in one sitting, which are then released over a period of time. The video suggests that Mr. Meeko uses this strategy to maintain consistency on his channel. By planning and recording multiple videos at once, he avoids the need for frequent setups and can focus on editing and releasing content regularly.

💡Relatable Content

Relatable Content refers to the creation of videos that resonate with a broad audience by incorporating elements from everyday life. The video mentions how Mr. Meeko uses simple, relatable concepts, such as everyday tasks or popular cultural references, to make his content more appealing. This relatability increases the likelihood of viewers engaging with and sharing the video.

💡Viewer Retention

Viewer Retention is the ability to keep viewers watching a video from start to finish. The video highlights how Mr. Meeko's editing and content strategies are designed to maximize retention. For example, the frequent changes in footage and the emotional journey keep viewers engaged, reducing the chances of them clicking away before the video ends.

💡Call to Action

A Call to Action (CTA) is a prompt that encourages viewers to take a specific action, such as watching another video, subscribing, or commenting. In the video, the speaker notes how Mr. Meeko effectively uses CTAs to keep viewers engaged with his content. By strategically placing these prompts, he increases the likelihood of viewers staying on his channel or interacting with his videos.

💡Emotional Engagement

Emotional Engagement refers to the connection that viewers feel with the content, often driven by how it makes them feel. The video explains how Mr. Meeko deliberately crafts his content to evoke strong emotional responses, such as excitement or surprise, which increases the chances of viewers sharing the video or watching it multiple times.

💡Video Optimization

Video Optimization involves adjusting various aspects of a video, such as the title, description, and editing style, to improve its performance on YouTube. The video discusses how Mr. Meeko optimizes his videos not just in terms of content but also in terms of how they are presented on the platform, including the use of concise and clear titles under 50 characters to attract more viewers.

Highlights

Mr. Me has hacked the YouTube algorithm, gaining 14 crore views and over 3 lakh subscribers in the last 30 days.

The speaker has studied Mr. Me's videos costing more than ₹80 and shared observations.

The importance of starting videos with emotions to engage viewers, such as fear or excitement.

Using the pattern of emotional change in videos to keep viewers interested.

Creating a sense of excitement by attempting to make the world's largest bubble.

The disappointment felt when the bubble pops for the first time, changing the viewer's emotions.

Overcoming disappointment by successfully creating a large bubble, changing emotions from happiness to excitement.

The use of editing to keep viewers engaged and maintain their attention.

The importance of not having any footage on the screen for more than three seconds to avoid boredom.

Adding text overlays to the video to keep viewers from feeling like they are missing out.

Creating a sense of urgency by showing viewers that the content is engaging and worth watching.

The strategy of using simple elements in videos that the general public can relate to.

Adding tweets to make the history in videos more interesting.

Keeping video titles under 50 characters for better understanding and memorability.

The necessity for YouTube shorts creators to be consistent in their content.

The idea of batch recording multiple videos in advance to ensure a consistent upload schedule.

The suggestion to record multiple videos at once with pre-prepared scripts to save time on setup.

The importance of enjoying the process of creating videos to ensure a natural and engaging outcome.

The note to watch 'Under the Video' for additional insights.