大型サイトのSEOって、何やるの?
Summary
TLDRThe video script discusses the intricacies of Search Engine Optimization (SEO) for large-scale websites, contrasting it with the approach for smaller sites. It emphasizes that large-scale database-driven websites require a different SEO strategy due to their extensive content and data. The speaker, associated with a company that frequently handles such large-scale projects, outlines key points to focus on: crawler accessibility, indexability, the importance of proper page layout (PLP), and on-page SEO. The summary also touches on challenges like low index rates, internal duplicate content, and the need for crawlers to frequently revisit the site. The use of Google's Search Console for indexing insights and the role of sitemaps in monitoring index rates are highlighted. The importance of understanding the thematic role of each page for effective SEO is stressed, along with the need for technical SEO to be more significant than content SEO in large-scale site strategies. The script concludes by stressing the need for tailored SEO tactics for each keyword query, rather than a one-size-fits-all approach.
Takeaways
- 🔍 **Understanding Large-Scale Sites for SEO**: The speaker discusses the unique challenges and strategies for optimizing large database-driven websites, emphasizing the importance of technical SEO over content-focused SEO for these types of sites.
- 🏢 **Corporation's Experience**: The speaker's company, Shinkyu, has extensive experience with large-scale sites, which often have more complex SEO needs compared to smaller sites.
- 📈 **SEO Strategy for Large Sites**: The focus is on how to improve the SEO of large sites, which involves considering the entire database of pages and their categorization for better search engine ranking.
- 🚫 **Common SEO Pitfalls**: The script highlights common issues such as low indexability, duplicate content, and poor crawler accessibility, which can hinder the SEO effectiveness of large-scale sites.
- 🔗 **Crawling and Indexing**: Ensuring that Google can crawl and index as many pages as possible is a primary concern, which involves addressing technical issues that might prevent pages from being found and indexed.
- 🔑 **Technical SEO Factors**: Four key areas are identified as crucial for large-scale site SEO: crawler accessibility, indexability, page load performance (PLP), and on-page SEO.
- 🧐 **Investigating Issues**: The use of Google Search Console is suggested for diagnosing why certain pages are not being indexed, with a focus on identifying and fixing redirects and low-quality content issues.
- 📊 **Data Analysis for SEO**: Analyzing web server logs and correlating them with Google Analytics data can help identify low-quality content and pages that receive little to no traffic.
- 🗺️ **Sitemaps and Their Importance**: Sitemaps are not just for notifying Google of URLs but also for monitoring the indexing status across different site hierarchies and directories.
- 🔑 **Page-Level Problems (PLP)**: The correct page for a given search query should be the one that ranks highest (PLP). Misalignment between the intended landing page and the actual ranking page is a common issue that needs to be addressed.
- ⚙️ **Keyword-Specific Strategies**: Not all keywords are suited to database-driven strategies; some may require more article-like content. It's vital to select the appropriate SEO approach for each keyword query.
Q & A
What are the four main points to consider for SEO on large-scale sites?
-The four main points to consider for SEO on large-scale sites are crawlerability, indexability, PLP (Page-Level Page), and on-page SEO.
Why is crawlerability important for large-scale sites?
-Crawlerability is crucial because it ensures that Google can crawl and recognize as many pages on the site as possible, which is fundamental for SEO success on large-scale sites.
What does indexability refer to in the context of SEO?
-Indexability refers to the ability of a page to be indexed by Google. It's important because only indexed pages can appear in search results.
How can internal linking affect SEO for large-scale sites?
-Internal linking can affect SEO by influencing the theme and relevance of a page. If not managed properly, it can lead to theme dilution and internal competition among similar pages.
What is the role of a sitemap in SEO for large-scale sites?
-A sitemap helps notify Google of the URLs on a large-scale site, and when submitted through Google Search Console, it can also be used to monitor the indexing rate of different site sections or directories.
Why is it important to monitor the indexing rate of different site sections?
-Monitoring the indexing rate helps identify sections with low indexing, which may indicate quality issues or other problems that are preventing pages from being indexed by Google.
What is the significance of PLP in SEO for large-scale sites?
-PLP (Page-Level Page) is significant because it ensures that the right pages are served for different search queries. It helps in directing users to the most relevant pages based on their search intent.
How can the use of redirects impact SEO on large-scale sites?
-The use of redirects can impact SEO by affecting how pages are indexed and how link equity is distributed. Incorrect use of redirects can lead to lost traffic and reduced search visibility.
What are some common issues that can cause pages to not be indexed by Google?
-Common issues include the presence of low-quality content, problems with the rendering of pages, and the existence of unnecessary redirects or broken internal links.
How can analyzing web server logs help in identifying low-quality content on a large-scale site?
-Web server logs can provide detailed information about which pages are receiving traffic and which are not. By comparing this data with search console data, one can identify pages that have low impressions and clicks, potentially indicating low-quality content.
What is the difference in SEO strategy between small-scale and large-scale sites?
-Small-scale sites focus on creating high-quality individual pages, while large-scale sites rely on the collective strength of their entire database to attract visitors. Large-scale sites often use templates to generate pages and focus on technical SEO aspects like crawlerability and indexability.
Why is it not always effective to use a database-driven approach for every keyword on a large-scale site?
-Not all keywords are suited for a database-driven approach. Depending on the search intent behind a keyword, a more informative article or a detailed database listing might be more appropriate. It's important to tailor the SEO strategy to the specific needs of each keyword.
Outlines
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